Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Up (Ferocia)

Location: Melbourne, VIC, Australia

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: 2026-06-05T03:20:52

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive end-to-end product design initiatives, from initial ideation through to successful feature launch, for a leading fintech company.

• Craft intuitive and emotionally resonant user experiences that address financial stress and empower users with control over their finances.

• Collaborate closely with Product, Design, Brand, Engineering, Marketing, and Support teams to ensure a cohesive and high-quality user journey across all touchpoints.

• Develop interactive prototypes at various fidelity levels to effectively communicate design concepts and influence product strategy and roadmap decisions.

• Leverage user feedback, data analysis, and creative exploration to identify and capitalize on opportunities for product innovation and improvement within the financial services sector.

📝 Enhancement Note: The role is specifically for a Product Designer within Ferocia, the tech company behind the 'Up' digital banking app, emphasizing a strong focus on user experience within the fintech and financial inclusion space. The description highlights a "wear many hats" mentality, suggesting a need for a versatile designer comfortable with ambiguity and autonomous work.

📈 Primary Responsibilities

• Conduct thorough user research, including feedback analysis, interviews, and data interpretation, to uncover opportunities for product enhancement and new feature development.

• Design innovative solutions and interactive prototypes for complex financial problems, focusing on user perception, emotional well-being, and a unique "Up way" of framing financial concepts.

• Collaborate with product and creative teams to refine concepts, review work-in-progress, and contribute to the long-term product strategy and roadmap.

• Partner with engineering teams to ensure the successful delivery of high-quality features, actively participating in scoping, prioritization, and concept adaptation within agile development cycles.

• Translate user needs, motivations, and behaviors into actionable product opportunities, designing holistic end-to-end experiences that integrate seamlessly within the existing product ecosystem.

• Present design concepts and strategic recommendations to leadership teams to inform short and medium-term product planning.

• Ensure a consistent and exceptional user experience across all customer touchpoints by working closely with Marketing and Support teams.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic thinking, user advocacy, and hands-on design execution, typical for a mid-level Product Designer in a fast-paced tech environment. The focus on "solving challenging financial problems by changing people's perception of money" indicates a need for designers who can think conceptually and empathetically about financial well-being.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and practical application of design principles is essential.

Experience: A minimum of 3 years of experience in end-to-end project design and delivery, preferably within product teams for SaaS or consumer products, or in a digital agency setting.

Required Skills:

• Proven experience in end-to-end product design delivery, from conceptualization to successful launch.

• Strong interaction and visual design skills with a keen eye for detail and aesthetics, capable of designing micro-interactions to complex multi-step experiences.

• Excellent problem-solving abilities and a strong product lens, with the capacity to understand customer needs and translate them into product opportunities.

• Effective communication and storytelling skills, with the ability to articulate ideas, provide sound reasoning for decisions, and influence stakeholders.

• Demonstrated ability to think holistically about end-to-end user experiences and design solutions within a product ecosystem.

• Basic technical knowledge, particularly in front-end development concepts, and a solid understanding of agile engineering development processes.

• Ability to work autonomously in a fast-paced, sometimes ambiguous, and rapidly changing environment. Preferred Skills:

• Experience designing for SaaS or consumer products.

• Experience working within a digital agency environment.

• Familiarity with user research methodologies and data analysis.

• Ability to think outside of conventional approaches and challenge the status quo.

• A passion for financial inclusion and leveraging technology to improve financial well-being.

📝 Enhancement Note: The experience requirement is explicitly stated as "at least 3 years years working with product teams (ideally on a SaaS or consumer product), or within a digital agency." The emphasis on "creativity and craftsmanship" and "passion" suggests a preference for candidates who are not just technically proficient but also deeply invested in the company's mission.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end product design projects, detailing the problem, your process, and the impact of your solutions.

• Examples demonstrating strong interaction and visual design skills, including micro-interactions and complex multi-step user flows.

• Case studies that highlight your problem-solving approach, user-centric thinking, and ability to translate user needs into tangible product features.

• Evidence of collaboration with product and engineering teams, and how you navigated feedback and technical constraints.

• Examples of how you've used storytelling and clear communication to present design concepts and influence decisions. Process Documentation:

• The portfolio should clearly articulate your design process, from initial research and ideation through to prototyping, user testing, and final implementation.

• Demonstrations of how you analyze user feedback and data to inform design decisions and iterate on concepts.

• Examples of system thinking, illustrating how your designs integrate into the broader product ecosystem and address dependencies.

📝 Enhancement Note: The job description explicitly requests a portfolio or a link to an online portfolio, emphasizing its importance for demonstrating skills and work examples. The interview process includes a presentation of 2-3 case studies, highlighting the need for well-documented and visually compelling project narratives.

💵 Compensation & Benefits

Salary Range: $115,000 - $135,000 AUD per year.

Benefits:

• A small, passionate, and collaborative team environment.

• Generous leave policy and parental support.

• Access to a great city office with perks including rooftop access, a gym, and games.

• A dedicated budget for personal development, training, and conferences to foster continuous learning.

• Employee Assistance Program for comprehensive support.

• Home loan rebates for company loans (subject to conditions).

Working Hours: While not explicitly stated, the mention of a 40-hour work week and the company's agile, fast-paced nature suggest a standard full-time schedule, with potential for flexibility as implied by the "get shit done" autonomous work style.

📝 Enhancement Note: The salary range is provided directly in the job posting. The benefits package is comprehensive, with a strong emphasis on professional development and employee well-being, aligning with a tech-centric company culture focused on employee growth and support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, Financial Services, Technology. Ferocia operates as a tech company within the financial sector, focused on creating innovative digital banking solutions like the 'Up' app. They are part of the Bendigo and Adelaide Bank family, combining startup agility with the stability of a major financial institution.

Company Size: Ferocia is described as a "small team" within the broader Bendigo and Adelaide Bank structure. This implies a close-knit, agile working environment where individual contributions have a significant impact.

Founded: Ferocia was founded in 2011, with a history of crafting innovative financial tools, starting with a digital platform for Bendigo Bank. This background provides a foundation of experience and stability within the financial technology space.

Team Structure:

• The Product Design team is described as "small," suggesting close collaboration and direct access to leadership.

• Designers work closely with Product, Design, Brand, Engineering, Marketing, and Support teams, indicating a highly cross-functional and integrated working model.

• Collaboration with leadership teams is expected for defining roadmaps and strategic direction. Methodology:

• The company emphasizes a user-centric approach, aiming to move Australians from financial stress to empowerment through technology.

• They operate with agility, akin to a startup, embracing fast-paced work, ambiguity, and the need to "get shit done" autonomously.

• Design processes involve exploring opportunities, analyzing data, conducting interviews, and creating prototypes to solve challenging financial problems.

• Collaboration with engineering teams follows agile development practices.

Company Website: https://up.com.au/

📝 Enhancement Note: The company culture is characterized by a strong mission-driven ethos (financial inclusion and empowerment), a startup-like agility within a larger banking group, and a high degree of cross-functional collaboration. The "Tree of Up" reference suggests a forward-thinking approach to product development and a clear vision for future offerings.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, requiring at least 3 years of experience. It offers significant autonomy and ownership, with designers responsible for projects from ideation to completion. This level is ideal for professionals looking to deepen their expertise in fintech product design and take on substantial project responsibilities.

Reporting Structure: The Product Designer will report to Sylvain, the Head of Design. They will also work closely with Product Design Leads and collaborate with a cross-functional team including an Engineering Manager (EM) and Front-end Developer.

Operations Impact: The Product Designer will have a direct and significant impact on the 'Up' app's success by shaping user experiences that address critical financial challenges. Their work will directly influence customer acquisition, retention, and overall user satisfaction, contributing to the company's mission of financial empowerment.

Growth Opportunities:

• Skill Specialization: Deepen expertise in fintech product design, user research, interaction design, and complex financial product development.

• Leadership Potential: Opportunities to lead design initiatives, mentor junior designers (as the team grows), and influence product strategy and roadmap decisions.

• Cross-Functional Mastery: Develop a strong understanding of agile development, engineering constraints, marketing strategies, and customer support needs within a fintech context.

• Professional Development: Access to a budget for personal development, training, and conferences to stay ahead of industry trends and expand skill sets.

📝 Enhancement Note: The role provides a substantial opportunity for growth within a niche and impactful sector. The emphasis on end-to-end ownership and direct collaboration with leadership suggests a fast track for career progression for high-performing individuals.

🌐 Work Environment

Office Type: The company values in-person collaboration and operates from a "great city office" in Melbourne. This indicates a hybrid or primarily on-site work environment, fostering direct team interaction and spontaneous collaboration.

Office Location(s): The role is specifically for individuals located in or adjacent to Melbourne, or in Bendigo. This suggests a commitment to local team cohesion and physical presence.

Workspace Context:

• The Melbourne office is described as a "great city office" with perks like a rooftop, gym, and games, suggesting a modern, amenity-rich, and potentially vibrant workspace designed to enhance employee experience and collaboration.

• The "small team" dynamic implies a close-knit atmosphere where designers can easily interact with colleagues from various departments.

• Access to necessary tools and technology is implied, supporting the design and development processes.

Work Schedule: While a standard full-time schedule is typical, the description of operating like a startup with an autonomous "get shit done" mentality suggests a focus on outcomes and efficiency rather than strict adherence to hours, potentially offering some flexibility within the on-site framework.

📝 Enhancement Note: The explicit mention of hiring only in Melbourne (or adjacent areas) and valuing "physically getting together in person" strongly indicates an on-site work requirement, contrasting with fully remote or hybrid models.

📄 Application & Portfolio Review Process

Interview Process:

• Stage 1: Intro Chat & Career Review (30 min): An initial conversation with Sylvain (Head of Design) to discuss your career background and fit for the role. Preparation Tip: Be ready to articulate your career journey, key achievements, and why you're interested in fintech and Ferocia.

• Stage 2: Case Study Presentation (60 min): Present 2-3 selected case studies to Sylvain and two Product Design Leads. This is a deep dive into your work, design skills, and problem-solving methodologies. Preparation Tip: Select case studies that best showcase end-to-end project ownership, complex problem-solving, and impactful outcomes. Focus on your thought process, rationale, and the results achieved.

• Stage 3: Cross-functional Interview & App Critique (60 min): Engage with a team including an Engineering Manager, Front-end Developer, and another Product Designer. You'll critique an app of your choice to demonstrate your design thinking, critique skills, and collaborative potential. Preparation Tip: Choose an app you're familiar with and prepare a structured critique that highlights both strengths and weaknesses, proposing thoughtful improvements. Be ready to discuss how you'd approach these improvements collaboratively.

• Stage 4: References Check.

• Stage 5: Offer. Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest end-to-end projects that align with the role's requirements (fintech, consumer products, complex problems).

• Tell a Story: For each case study, clearly articulate the problem, your role, the research and discovery phase, your design process (ideation, prototyping, iteration), technical considerations, collaboration, and the final outcomes/impact. Use visuals effectively.

• Highlight Impact: Quantify results whenever possible (e.g., increased conversion, reduced user errors, improved satisfaction scores). If quantitative data isn't available, focus on qualitative impact and user feedback.

• Showcase Craftsmanship: Demonstrate your interaction and visual design skills through detailed examples, including micro-interactions.

• Explain Your "Why": Be prepared to articulate the reasoning behind your design decisions and how they address user needs and business goals.

Challenge Preparation:

• The "App Critique" in Stage 3 serves as a form of challenge, assessing your critical thinking and design approach in real-time.

• Prepare to discuss how you would approach solving specific financial problems mentioned in the job description (e.g., "changing people's perception of money," "making a simple feature feel like a game-changer").

📝 Enhancement Note: The interview process is robust, with a strong emphasis on practical application through case studies and an app critique. Candidates should prepare to demonstrate not just design skills but also strategic thinking, collaborative ability, and a deep understanding of the fintech user experience.

🛠 Tools & Technology Stack

Primary Tools: While specific tools are not listed, the role requires proficiency in standard product design software for creating concepts and interactive prototypes. This typically includes:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision, Principle, Framer.

• User Research & Analysis: Tools for user interviews, surveys, usability testing, and data analysis platforms (e.g., Mixpanel, Amplitude, Google Analytics) would be beneficial.

Analytics & Reporting:

• Familiarity with analytics platforms to understand user behavior and measure design impact is expected. This could include tools like Google Analytics, Mixpanel, Amplitude, or similar. CRM & Automation:

• While not directly a CRM role, an understanding of how design impacts user journeys within a customer lifecycle managed by CRM systems (like Salesforce, HubSpot) could be advantageous.

• Familiarity with agile project management tools (e.g., Jira, Asana, Trello) is implied due to collaboration with engineering teams.

📝 Enhancement Note: The job description emphasizes the process and outcome of design rather than specific tool proficiency. However, a candidate's familiarity with industry-standard design and prototyping tools (like Figma) and analytics platforms will be crucial for effectively executing the responsibilities and preparing for the interview stages.

👥 Team Culture & Values

Operations Values:

• Financial Inclusion & Empowerment: A core value driving the company's mission to help Australians achieve financial confidence.

• Innovation & Pushing Limits: Encouraging a desire to break the status quo and explore new technological frontiers.

• High Standards & Craftsmanship: A commitment to delivering visually pleasing, detailed, and emotionally resonant user experiences.

• Collaboration & Cross-functional Integration: Working effectively with diverse teams to achieve shared goals.

• Agility & Adaptability: Embracing a fast-paced, "get shit done" mentality, comfortable with ambiguity and change.

Collaboration Style:

• Integrated Teams: Designers work closely with Product, Brand, Engineering, Marketing, and Support, fostering a collaborative environment where ideas are shared and refined.

• Direct Communication: The "small team" structure likely promotes open and direct communication channels.

• Feedback-Driven: The interview process includes a critique of an app and presenting case studies, indicating a culture that values constructive feedback and open discussion of design work.

• Outcome-Oriented: A focus on shipping high-quality features and achieving business goals through collaborative effort.

📝 Enhancement Note: The company's values are deeply intertwined with its mission. Candidates should demonstrate an understanding of and alignment with these values, particularly the drive for innovation, user empowerment, and a collaborative, agile approach to work.

⚡ Challenges & Growth Opportunities

Challenges:

• Solving Complex Financial Problems: Designing solutions that effectively address user financial stress and anxiety requires deep empathy, creativity, and a nuanced understanding of human behavior around money.

• Balancing Innovation with Stability: As part of Bendigo and Adelaide Bank, the team must balance the agility and innovation of a startup with the regulatory requirements and stability expected of a financial institution.

• Ambiguity and Rapid Change: Operating like a startup means dealing with undefined problems and shifting priorities, requiring resilience and adaptability.

• End-to-End Ownership: Taking full responsibility for projects from inception to launch can be demanding but also incredibly rewarding.

Learning & Development Opportunities:

• Fintech Specialization: Gain deep expertise in designing for the financial technology sector, a rapidly evolving and impactful industry.

• Strategic Influence: Develop skills in influencing product roadmaps and strategic direction through compelling design presentations and rationale.

• Cross-Disciplinary Learning: Work closely with engineers, product managers, and marketers to understand the broader business context and technical considerations.

• Professional Growth Budget: Utilize the allocated budget for training, conferences, and personal development to stay current with design trends and leadership skills.

📝 Enhancement Note: The challenges presented are inherent to working in a dynamic fintech environment. The growth opportunities are significant for individuals seeking to make a tangible impact and advance their careers in a mission-driven company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a feature that helps users feel more in control of their finances?" (Focus on user research, empathy, and innovative framing of financial concepts.)

• "Describe a time you had to balance user needs with technical constraints or business goals. How did you navigate it?" (Highlight your problem-solving process, negotiation skills, and ability to find optimal solutions.)

• "How do you ensure your designs are accessible and inclusive for a diverse user base, especially concerning financial literacy?" (Emphasize your understanding of accessibility principles and user-centric design for broad audiences.)

• "What is your process for identifying and exploring new product opportunities?" (Discuss your research methods, ideation techniques, and how you validate ideas.) Company & Culture Questions:

• "Why are you passionate about Ferocia's mission of financial inclusion and empowerment?" (Connect your personal values and career aspirations to the company's mission.)

• "How do you adapt to working in a fast-paced, sometimes ambiguous, startup-like environment?" (Provide examples of your resilience, autonomy, and ability to deliver results under pressure.)

• "How do you collaborate with engineers and product managers to ensure successful feature delivery?" (Describe your communication style, feedback loops, and understanding of agile processes.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, begin with the problem statement, your role, followed by your design process (research, ideation, prototyping, testing, iteration), challenges faced, solutions implemented, and finally, the impact and learnings.

• Visual Storytelling: Use clear, high-quality visuals (mockups, wireframes, prototypes, user flow diagrams) to illustrate your process and design solutions.

• Focus on "Why": Clearly articulate the rationale behind your design decisions, linking them back to user needs and business objectives.

• Be Ready for Critique: Anticipate questions about your choices and be prepared to defend them with thoughtful reasoning. The app critique exercise will test your ability to think on your feet and articulate design principles.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, cultural fit, and collaborative potential. Candidates should prepare to articulate their process, rationale, and impact with clarity and confidence.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Carefully select and refine 2-3 case studies for your portfolio that best showcase your end-to-end design process, problem-solving skills, and impact, particularly in consumer or SaaS products. Ensure your portfolio is easily accessible online with any necessary passwords provided.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in product design, emphasizing achievements in interaction design, visual design, user research, and end-to-end project delivery. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, rationale, and project outcomes. Prepare your app critique and be ready to discuss how you contribute to financial inclusion and a user-empowering mission. Rehearse your answers to common behavioral and situational questions.

• Company Research: Thoroughly research Ferocia, the 'Up' app, and their mission. Understand their product offerings, target audience, and company values. Be prepared to discuss your insights and how you align with their culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.