Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Peek

Location: Mexico

Job Type: FULL_TIME

Category: Product Design / UX Design

Date Posted: 2026-05-01T00:00:00

Experience Level: Mid-Level (3+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Design end-to-end user experiences for B2B and B2C products across multiple brands (Peek, ACME, Connect&GO) within the experiences industry.

• Translate complex workflows and data into intuitive, accessible, and delightful user interfaces.

• Collaborate closely with Product Managers and Engineers to define problems, develop solutions, and ship polished features.

• Leverage AI-enhanced tools to accelerate research synthesis, ideation, and prototype generation.

• Contribute to and maintain a robust design system, ensuring brand differentiation while upholding platform consistency.

📝 Enhancement Note: This role is for a Product Designer focused on SaaS and operational platforms within the travel and experiences industry. The emphasis on B2B and B2C surfaces, AI tool integration, and a strong design system suggests a need for a designer who can balance user needs with business objectives and technical constraints. The remote-first nature and focus on specific Mexican cities indicate a global hiring strategy for talent within Mexico.

📈 Primary Responsibilities

• Own product design initiatives from problem framing through to polished execution, working in lockstep with Product Managers and Engineers.

• Develop intuitive and accessible user flows for complex operational tasks and data visualization.

• Conduct user research, including interviews and usability testing, to gather qualitative and quantitative insights that inform design iterations.

• Design and prototype new features and improvements, utilizing AI-powered tools for enhanced efficiency and deeper insights.

• Actively contribute to the evolution of Peek's design system, ensuring reusable patterns and maintaining brand consistency across diverse product offerings.

• Translate user needs and business requirements into clear, actionable design specifications for development teams.

• Participate in cross-functional team meetings, providing design expertise and advocating for user-centered design principles.

• Iterate on designs based on feedback from stakeholders, user testing, and performance data.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with end-to-end ownership, emphasizing user research, prototyping, and collaboration. The inclusion of AI tool usage and design system contributions points to a modern design practice focused on efficiency and scalability.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Human-Computer Interaction (HCI), or a related field is advantageous. Equivalent practical experience will also be strongly considered.

Experience: Minimum of 3 years of professional experience in Product Design, UX Design, or a similar role, with a demonstrable track record of shipping successful digital products. Experience with B2B, SaaS, or operational platforms is highly preferred.

Required Skills:

• Proven ability to own the design process for features across both B2B and B2C applications.

• Strong proficiency in design and prototyping tools, with a specific emphasis on Figma.

• Hands-on experience integrating and utilizing AI tools within daily design workflows for research, ideation, or prototyping.

• Demonstrated experience in conducting user research (interviews, surveys) and usability testing to inform design decisions.

• Excellent communication, presentation, and storytelling skills, with the ability to articulate design rationale and unite stakeholders around a vision.

• Strong organizational skills, with the capacity to manage multiple projects simultaneously under tight deadlines while maintaining high-quality output.

Preferred Skills:

• Familiarity with front-end development processes, including HTML/CSS, and experience with design handoff workflows.

• Background or experience within the travel, scheduling, or service marketplace industries.

• Experience contributing to or maintaining a design system and reusable component libraries.

📝 Enhancement Note: The emphasis on Figma, AI tools, and a portfolio demonstrating systems thinking and problem-solving is critical. Experience in B2B/SaaS and related industries is a strong differentiator, suggesting the ideal candidate can quickly understand complex operational needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design case studies that clearly articulate the problem statement, your design process, the solutions you developed, and the impact of your work.

• Demonstrate strong problem-solving capabilities, illustrating how you tackled complex user or business challenges.

• Highlight examples of systems thinking, showing how you considered the broader product ecosystem and designed for scalability and consistency.

• Include evidence of effective execution, showcasing polished interfaces and user flows.

Process Documentation:

• Provide insights into your approach to user research and how you translate findings into actionable design improvements.

• Detail your methods for prototyping and user testing, and how this feedback loop influenced your final designs.

• Illustrate your contribution to design systems, showing how you developed or maintained reusable patterns and components.

• Explain your workflow for collaborating with Product Managers and Engineers, ensuring clear communication and alignment throughout the development lifecycle.

📝 Enhancement Note: The portfolio is a critical component. It needs to clearly demonstrate a structured design process, a user-centered approach, and the ability to deliver tangible results, especially highlighting the innovative use of AI tools and system-level thinking.

💵 Compensation & Benefits

Salary Range: MXN $900,000 - $950,000 per year.

Benefits:

• Equity: Opportunity to own a piece of a rapidly growing company.

• Comprehensive Health Insurance: Coverage for medical, dental, and vision needs.

• Remote Work Stipend: Support for setting up an effective home office environment.

• Professional Development: Budget for conferences, courses, and learning resources to foster continuous growth.

• Paid Time Off: Generous vacation, sick leave, and public holiday allowances.

• Team Events: Opportunities for virtual and in-person (where feasible) team building and social activities.

Working Hours: Standard full-time hours, typically around 40 hours per week. Flexibility is offered, recognizing the remote nature of the role, with an emphasis on achieving outcomes rather than strict adherence to office hours.

📝 Enhancement Note: The salary range provided is specific to Mexico. The inclusion of Equity, a remote work stipend, and professional development funds are key benefits for remote, mid-level professionals. The working hours reflect a results-oriented culture common in tech startups.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS for Experiences Industry) - Peek operates within the dynamic and growing experiences sector, providing a critical operating system for museums, attractions, tours, and activities. This industry context means understanding diverse user needs, from large cultural institutions to small tour operators, and adapting solutions accordingly.

Company Size: While specific numbers aren't provided in the raw data, the mention of a "small, hands-on design team" and raising "$150 million" suggests a Series B or C stage startup, likely with 100-300 employees. This size offers the agility of a startup with growing resources and structure.

Founded: Founded in 2014, Peek has a decade of experience in the market, indicating a level of stability and established product-market fit, while still retaining a growth-oriented startup mentality.

Team Structure:

• The design team is described as "small" and "hands-on," implying a collaborative environment where individual contributions are highly visible and impactful.

• Designers work closely with Product Managers and Engineers, suggesting a cross-functional, agile team structure common in tech companies.

Methodology:

• Data-Driven Insights: The role emphasizes using qualitative and quantitative insights from user research and testing to guide design decisions.

• AI Integration: Actively uses AI-enhanced tools to improve efficiency and depth in design workflows, indicating a forward-thinking approach to product development.

• Iterative Design: Operates with a mindset of shipping, learning, and iterating, treating constraints as opportunities for innovation.

• Design System Focus: Prioritizes building and maintaining a consistent design system across multiple brands, balancing unique brand identities with platform efficiency.

Company Website: www.peek.com

📝 Enhancement Note: Peek's culture is characterized by a strong focus on customer obsession, achieving significant goals, purposeful collaboration, and continuous improvement – core tenets for a growing SaaS company in a specialized market. The size and stage suggest opportunities for influence and rapid learning.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3+ years of experience. It offers significant ownership of features and the opportunity to shape product direction, moving beyond junior execution to strategic contribution.

Reporting Structure: The Product Designer will report to a design lead or product manager, working in close collaboration with a dedicated Product Manager and engineering team for specific features or product areas. This structure allows for direct mentorship and cross-functional teamwork.

Operations Impact: As a Product Designer, your impact will be measured by the user experience improvements you deliver, directly influencing customer satisfaction, operational efficiency for merchants, and ultimately, revenue growth for Peek and its clients. Your work will directly contribute to the usability and adoption of the platform across B2B and B2C touchpoints.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas such as B2B SaaS design, AI-assisted design workflows, or complex data visualization.

• Leadership Potential: With demonstrated success and impact, opportunities may arise to lead design initiatives, mentor junior designers, or take on more senior design roles within the team.

• Cross-Brand Experience: Gain broad experience by contributing to the design of multiple distinct product lines (Peek, ACME, Connect&GO), broadening your portfolio and understanding of different market segments.

• Industry Expertise: Develop specialized knowledge in the experiences industry, becoming a go-to expert in designing for museums, attractions, and tour operators.

📝 Enhancement Note: The role offers substantial growth for a motivated designer, moving from feature ownership to potential leadership. The exposure to multiple brands and a fast-growing industry provides a rich learning environment.

🌐 Work Environment

Office Type: This is a fully remote position, allowing employees to work from their preferred location within Mexico. The company fosters a "remote-first" culture.

Office Location(s): While remote, the company specifically targets talent in Mexico and lists potential hubs such as Cabo San Lucas, Guadalajara, Mexico City, and Monterrey. This suggests potential for local meetups or regional team gatherings.

Workspace Context:

• Collaborative Tools: Expect to heavily utilize digital collaboration tools like Figma, Slack, and video conferencing platforms to maintain seamless communication and teamwork.

• Home Office Support: The company provides a remote work stipend, acknowledging the need for a productive and ergonomic home workspace.

• Asynchronous Communication: Given the remote and potentially distributed nature of the team, proficiency in asynchronous communication and documentation is key.

Work Schedule: While the role is full-time (approx. 40 hours/week), there is an emphasis on flexibility and results. This allows for adapting work hours to accommodate personal needs while ensuring project deadlines are met and collaboration windows with team members are respected.

📝 Enhancement Note: The remote-first environment requires self-discipline, strong communication skills, and comfort with digital collaboration tools. The focus on specific Mexican locations might indicate a desire to build regional communities or leverage talent pools within those areas.

📄 Application & Portfolio Review Process

Interview Process:

• Recruiter Screen: Initial conversation to assess basic qualifications, cultural fit, and motivation for the role. Be prepared to discuss your general experience and interest in Peek.

• Hiring Manager Interview: Deeper dive into your experience, design philosophy, and how you approach problem-solving. Expect scenario-based questions.

• White Board Session in Figma: A practical, hands-on exercise where you'll likely be asked to design a feature or solve a design problem live in Figma. Focus on your thought process, collaboration, and ability to articulate your decisions.

• Panel Interview: Meet with a broader group of stakeholders, including potential peers, PMs, and engineers. This assesses your ability to collaborate with different functions and your overall fit within the team.

• Executive Round: Final discussion, likely with a senior leader, to gauge strategic thinking, alignment with company vision, and long-term potential.

Portfolio Review Tips:

• Structure Your Case Studies: For each case study, clearly outline: The Problem, Your Role & Process, The Solution, and The Impact (quantifiable if possible).

• Highlight Problem-Solving: Emphasize how you identified and defined problems before jumping to solutions. Showcase your critical thinking.

• Showcase Systems Thinking: Demonstrate how your designs fit into a larger product ecosystem, considering consistency, scalability, and user flows across different touchpoints.

• Detail Your Process: Explain why you made certain design decisions, referencing user research, data, or strategic goals. Don't just show the final UI.

• Include AI Tool Usage: Explicitly call out where and how you used AI tools in your process and the benefits it brought.

• Tailor to Peek: If possible, show projects that align with B2B SaaS, operational platforms, or the experiences industry.

Challenge Preparation:

• Figma Proficiency: Ensure you are comfortable with Figma's core features, collaboration tools, and prototyping capabilities. Practice creating flows and components quickly.

• Problem Definition: Be ready to ask clarifying questions to fully understand the problem before proposing solutions.

• Articulate Trade-offs: Understand that design often involves trade-offs. Be prepared to discuss the pros and cons of different approaches.

• User Empathy: Demonstrate a strong understanding of user needs and how to advocate for them, considering accessibility and inclusion.

📝 Enhancement Note: The interview process is multi-stage and rigorous, with a strong emphasis on practical design skills (Figma whiteboard), collaborative problem-solving, and a well-documented portfolio. Candidates should prepare detailed case studies that highlight their process, impact, and innovative use of tools like AI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool. Essential for collaboration, design system management, and interactive prototyping. Proficiency is a must.

• Prototyping Tools: Beyond Figma, any experience with other advanced prototyping tools is a plus.

• User Research Platforms: Familiarity with tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Maze, SurveyMonkey).

Analytics & Reporting:

• Data Analysis Tools: While not a primary tool for designers, understanding how to interpret data from analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to inform design decisions is beneficial.

• Reporting Dashboards: Experience with tools that visualize user behavior and product performance can be helpful for understanding impact.

CRM & Automation:

• CRM Systems (e.g., Salesforce): Understanding the role of CRM in B2B operations can provide context for designing integrated solutions.

• Automation Workflows: Familiarity with how automation impacts user workflows in SaaS products.

AI Tools:

• AI-Assisted Design Tools: Experience with AI tools for research synthesis (e.g., ChatGPT for summarizing research findings), ideation, or even AI-powered design assistants.

📝 Enhancement Note: Figma is the cornerstone of this role's toolset. Beyond that, a strong understanding of the research-to-design pipeline and an openness to leveraging AI for efficiency are key. Familiarity with B2B SaaS tools provides valuable context.

👥 Team Culture & Values

Operations Values:

• Obsess Over Our Customers: A deep commitment to understanding and solving the problems of Peek's users (merchants and guests). This translates to user-centric design decisions.

• Accomplish Big Things: A drive for ambition and achieving significant impact, encouraging designers to tackle challenging problems and deliver measurable results.

• Collaborate With Purpose: Emphasizes working together effectively across teams (design, PM, engineering) with clear goals and open communication.

• Get Better Every Day: A culture of continuous learning, iteration, and self-improvement, both individually and as a team. This means embracing feedback and adapting to new tools and methodologies.

Collaboration Style:

• Cross-functional Partnership: Designers work hand-in-hand with Product Managers to define strategy and scope, and with Engineers to ensure feasibility and high-quality implementation.

• Open Feedback Culture: Encourages giving and receiving constructive feedback early and often to refine designs and processes.

• Shared Ownership: While individuals own features, the team shares responsibility for the overall product experience and design system health.

📝 Enhancement Note: Peek's core values are deeply embedded in its culture and will guide how designers operate. Success in this role requires aligning with these values, particularly in customer focus, collaborative execution, and a growth mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Designing for distinct brands (Peek, ACME, Connect&GO) while maintaining platform consistency requires strategic thinking and careful management of the design system.

• Complex Workflows: Translating intricate B2B operational processes into intuitive user interfaces can be demanding, requiring deep user understanding and iterative refinement.

• AI Integration: Effectively integrating AI tools into the design workflow to achieve genuine efficiency gains without compromising quality or user experience.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote environment requires proactive effort and excellent communication skills.

Learning & Development Opportunities:

• AI Design Exploration: Opportunity to become proficient in leveraging cutting-edge AI tools for design, potentially leading to new workflows and efficiencies.

• Industry Specialization: Deepen expertise in the experiences industry, understanding the unique operational needs of museums, attractions, and tour operators.

• Design System Evolution: Contribute significantly to the growth and adoption of a robust design system, impacting product consistency and development speed.

• Cross-Functional Acumen: Enhance skills in collaborating with Product Management and Engineering, understanding the full product development lifecycle.

📝 Enhancement Note: The challenges are typical of a growing tech company with multiple product lines and a focus on innovation. The growth opportunities are substantial for a designer eager to learn and make a significant impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex B2B workflow. How did you approach understanding the user needs and translating them into an intuitive interface?" (Focus on your process, research, and problem-solving.)

• "How have you used AI tools in your product design process? Provide a specific example of how it helped you achieve a better outcome or work more efficiently." (Highlight practical application and benefits.)

Company & Culture Questions:

• "What interests you about Peek and the experiences industry?" (Research Peek's mission, products, and recent news.)

• "How do you align with our core values: 'Obsess Over Our Customers,' 'Accomplish Big Things,' 'Collaborate With Purpose,' and 'Get Better Every Day'?" (Provide specific examples from your experience.)

Portfolio Presentation Strategy:

• Storytelling: Frame your case studies as narratives. Start with the "why" (the problem), detail the "how" (your process and solutions), and conclude with the "what" (the impact).

• Visual Clarity: Ensure your presentation is visually clean and easy to follow. Use clear annotations to explain key design decisions.

• Interactive Demonstration: Be ready to walk through prototypes in Figma, explaining interactions and user flows dynamically.

• Focus on Impact: Quantify results whenever possible. If direct metrics aren't available, discuss anticipated impact or user feedback.

• Highlight AI Use: Clearly segment where and how AI tools were used, explaining the specific value they added to your workflow or outcome.

📝 Enhancement Note: Preparation should focus on articulating a robust, user-centered design process, showcasing practical application of AI tools, and demonstrating alignment with Peek's values. The Figma whiteboard session is a critical practical test.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your experience with B2B/SaaS platforms, complex workflow design, and the use of AI tools. Ensure case studies are well-structured and clearly articulate your problem-solving process.

• Resume Optimization: Update your resume to include keywords from the job description, such as "Product Design," "UX Design," "Figma," "B2B," "SaaS," "AI Tools," and "Systems Thinking." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, favorite projects, and how you tackle challenges. Prepare specific examples for behavioral and situational interview questions, especially those related to collaboration and problem-solving.

• Company Research: Thoroughly research Peek, its products (Peek, ACME, Connect&GO), its mission, and its core values. Understand the experiences industry and its challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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