Product Designer (AI RnD)

📍 Job Overview

Job Title: Product Designer (AI RnD)

Company: Gismart

Location: Worldwide (Remote OK)

Job Type: FULL_TIME

Category: Product Design / AI RnD

Date Posted: 2026-08-12

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK

🚀 Role Summary

• Spearhead the foundational design of a new AI-powered product, establishing its core visual language, design principles, and comprehensive design system.

• Architect intuitive and engaging user experiences for AI-driven features, encompassing onboarding, initial generation, complex asynchronous processes, AI model selection, and monetization mechanics.

• Develop a scalable, unified design system for both web and mobile platforms, ensuring consistency through shared logic, components, and themes.

• Craft production-ready motion design, including micro-interactions and transitions, to enhance user understanding of AI generation processes.

• Collaborate closely with product, engineering, and leadership teams to translate ambiguous requirements into clear, scalable, and user-centric product solutions.

📝 Enhancement Note: This role is positioned within an AI Research & Development context, implying a focus on innovation, rapid prototyping, and the unique UX challenges presented by emerging AI technologies. The "build from the ground up" aspect suggests significant autonomy and the opportunity to shape the product's initial identity.

📈 Primary Responsibilities

• Define and implement the product's visual identity, including typography, color palettes, and foundational brand elements.

• Design end-to-end user journeys for AI-powered features, addressing complex states like error handling and asynchronous processes.

• Develop and maintain a robust design system with reusable components, variables, themes, and responsive design patterns for web and mobile applications.

• Create and integrate production-ready animations and micro-interactions using tools like Rive or Lottie, in close partnership with engineers.

• Design user flows for web-first checkout, token-based economics, and subscription models, optimizing for conversion and retention.

• Continuously iterate on designs based on user feedback, A/B testing, and product analytics to drive key growth metrics.

• Collaborate with engineers to ensure the successful implementation of designs, balancing user experience quality with technical feasibility.

• Contribute to product growth strategies by designing features that enhance user activation, engagement, monetization, and long-term retention.

• Translate user needs and business objectives into compelling and effective design solutions for a global B2C audience.

📝 Enhancement Note: The emphasis on "design for real traffic from day one" and "contribute to product growth" highlights a performance-oriented approach to design, requiring a strong understanding of user behavior analysis and conversion rate optimization (CRO) principles within the design process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating design thinking and execution equivalent to a Bachelor's degree in Design, HCI, or a related field is expected.

Experience: 4+ years of professional experience in Product Design, with a significant focus on B2C products and experience managing paid traffic or performance marketing campaigns.

Required Skills:

• Proficient in product design methodologies and UX/UI principles for web and mobile applications.

• Demonstrated experience in building and scaling design systems with reusable components, states, variables, and responsive behavior.

• Expertise in motion design, with a preference for Rive or proficiency with Lottie for creating production-ready animations and micro-interactions.

• Strong product thinking capabilities, understanding the impact of design on key business metrics such as activation, conversion, monetization, and retention.

• Ability to design complex user experiences involving AI models, asynchronous processes, token-based economics, and error states.

• Foundational skills in visual identity design, including logo direction, typography, and color systems.

• Excellent collaboration and communication skills, with a proven ability to work effectively with engineering teams and stakeholders.

• Proficiency in Ukrainian for internal communication and B1 level English proficiency. Preferred Skills:

• Prior experience designing generative AI products or interfaces leveraging third-party AI models.

• Experience launching new products or significant features from inception to market.

• Familiarity with Flutter development or close collaboration with Flutter engineering teams.

• Experience designing for web-first products and custom checkout flows beyond app store ecosystems.

• Expertise in designing subscription, token, credit, or other usage-based monetization models.

• Experience designing performance marketing landing pages and acquisition funnels focused on conversion.

• Proven ability to thrive in a startup environment, comfortable with ambiguity, rapid iteration, and evolving priorities.

📝 Enhancement Note: The "Would be a plus" section strongly indicates a preference for candidates with direct experience in cutting-edge AI product development and startup environments, suggesting the role may involve significant ambiguity and rapid iteration typical of early-stage product development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies that demonstrate end-to-end product design ownership, from problem definition to final implementation and impact.

• Examples showcasing the design and implementation of a unified design system across web and mobile platforms, highlighting component reusability and scalability.

• Demonstrations of complex UX flows designed for AI-driven products, including onboarding, generation states, and asynchronous processes.

• Production-ready motion design examples, ideally using Rive or Lottie, integrated into user interfaces.

• Case studies detailing how design decisions impacted key business metrics such as activation, conversion, monetization, and retention. Process Documentation:

• For each case study, clearly outline the problem statement, your design process, key decisions made, challenges encountered, and the measurable outcomes achieved.

• Showcase your approach to collaborating with engineers, product managers, and other stakeholders throughout the design lifecycle.

• Illustrate your methodology for user research, testing, and incorporating feedback into iterative design improvements.

📝 Enhancement Note: Given the role's focus on building from the ground up and working with AI technologies, the portfolio should emphasize strategic thinking, problem-solving in ambiguous environments, and the ability to translate complex technical concepts into intuitive user experiences. Demonstrating experience with performance marketing and conversion optimization within design is also crucial.

💵 Compensation & Benefits

Salary Range: For a remote Product Designer with 4+ years of experience, operating globally, salary ranges can vary significantly by region. Based on industry benchmarks for mid-level to senior product designers in tech, a competitive range could be between $70,000 - $120,000 USD annually, depending on location, specific experience, and negotiation.

Benefits:

• Remote-First Culture: Flexibility to work from anywhere globally, with support for coworking spaces (100% compensation in Ukraine, 50% worldwide).

• Health & Wellness: Partial coverage for medical insurance, sports activities, and therapy costs.

• Work-Life Balance: 18 working days of paid vacation, 3 personal days, plus an additional vacation day per year of service.

• Professional Development: 70% coverage for professional development courses and 100% coverage for corporate English courses.

• Equipment & Support: Provision of necessary equipment or reimbursement for personal tools.

• Financial Well-being: 100% sick leave compensation.

• Perks: Free office lunches (for hub-based employees), corporate events, and adherence to Ukrainian/Polish public holidays or 12 global public holidays.

Working Hours: 40 hours per week, with flexibility offered due to the remote-first nature of the company.

📝 Enhancement Note: The salary estimate is based on general market data for Product Designers in tech roles globally, considering the mid-level experience requirement. Actual compensation will be determined by location, candidate qualifications, and Gismart's internal compensation structure. The benefits package is extensive, emphasizing flexibility, well-being, and continuous learning, which are attractive to remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile App Development (Health & Wellness, Utilities, Music). Gismart operates in a highly competitive and rapidly evolving digital market, with a strong focus on user acquisition, engagement, and monetization through value-driven products.

Company Size: Over 400 employees globally. This size indicates a mature organization with established processes, but also a dynamic and growing environment capable of supporting ambitious R&D initiatives.

Founded: Gismart was founded with a mission to "cultivate the well-being of people worldwide," evolving into a significant player with over 1 billion downloads. Their headquarters are in London, UK, with a global reach.

Team Structure:

• The Product Design team likely collaborates closely with Product Management, Engineering, and Marketing departments.

• Given the AI RnD focus, there will be direct interaction with AI researchers and engineers.

• The CEO and leadership team are actively involved, as indicated by the responsibility to collaborate with them on ambiguous problems. Methodology:

• Data-Driven Decisions: A strong emphasis on user behavior analysis and product data to validate and improve designs.

• Agile Development: The "build from the ground up" and "design for real traffic from day one" suggests an agile or lean methodology with rapid iteration cycles.

• Quality & Execution: Core values like "Execute with quality" and "Deliver what matters" highlight a commitment to high standards in product development.

Company Website: https://gismart.com/

📝 Enhancement Note: Gismart's mission and values (DRIVE: Deliver, Respect, Initiate, Voice, Execute) suggest a culture that values proactivity, quality, and collaborative problem-solving. The company's success with over 1 billion downloads indicates a strong understanding of the mobile market and user acquisition strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is a Mid-Level Product Designer with significant responsibility, akin to a Senior Product Designer in some organizations due to the scope of building a product and its design system from scratch. The role requires both strategic product thinking and hands-on execution.

Reporting Structure: The designer will report to a Design Lead or Head of Product Design, with direct collaboration with the CEO, Product Managers, and Engineering Leads on the AI RnD initiative.

Operations Impact: The designer's work will have a direct and immediate impact on the success of a new AI product, influencing user acquisition, engagement, monetization strategies, and overall product-market fit. This role offers the chance to shape a product's trajectory from its earliest stages.

Growth Opportunities:

• Technical Specialization: Deepen expertise in AI product design, generative AI interfaces, and advanced motion design.

• System Design Leadership: Lead the expansion and evolution of the design system across multiple platforms and products.

• Product Strategy: Contribute more broadly to product strategy and roadmap planning for AI initiatives.

• Mentorship: Opportunity to mentor junior designers as the team grows.

• Impactful Projects: Work on high-visibility, innovative projects with the potential for significant market impact.

📝 Enhancement Note: The role offers substantial growth potential, particularly for individuals interested in specializing in AI product design and contributing to the strategic direction of new ventures within a large, established company. The opportunity to build a design system and product from scratch is a significant career differentiator.

🌐 Work Environment

Office Type: Remote-First with optional physical hubs. Employees can work from anywhere globally or utilize Gismart's corporate hubs.

Office Location(s): Headquarters in London, UK, with a global presence across Europe and beyond. Specific hub locations are not detailed but are implied for employees choosing to work from an office. The company offers coworking space compensation worldwide.

Workspace Context:

• Flexibility: A remote-first culture ensures flexibility in work location and schedule, catering to individual needs.

• Collaboration Tools: Expect to use digital collaboration tools (e.g., Slack, Figma, Miro) for seamless remote teamwork.

• Resource Support: Access to necessary equipment and compensation for coworking spaces supports a productive work environment regardless of location.

Work Schedule: Standard 40-hour work week, with flexibility in daily scheduling to accommodate remote work across different time zones.

📝 Enhancement Note: The "Remote-First Culture" and "Coworking Compensation" policies are key differentiators, indicating a commitment to supporting remote employees and ensuring they have productive workspaces. This environment is ideal for self-motivated individuals who value autonomy and flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements.

• Portfolio Presentation: A deep dive into your portfolio, focusing on case studies that demonstrate your product thinking, design process, and impact on key metrics. Be prepared to discuss your approach to AI product design, design systems, and motion graphics.

• Technical/Design Challenge: You may be asked to complete a design exercise or discuss a hypothetical scenario related to designing for AI, focusing on problem-solving, UX flows, and system design.

• Team/Stakeholder Interviews: Conversations with potential team members, product managers, and engineers to evaluate collaboration style, communication skills, and cultural fit.

• Final Interview: A discussion with senior leadership (potentially including the CEO) to assess strategic alignment and overall fit for the AI RnD initiative.

Portfolio Review Tips:

• Showcase AI Expertise: Highlight any experience with AI products, generative AI, or complex asynchronous processes. Clearly articulate the challenges and solutions.

• Design System Depth: Detail the architecture, components, and scalability considerations of design systems you've built or contributed to.

• Motion Design Integration: Demonstrate how motion enhances user experience and understanding, especially for AI generation states.

• Metrics-Driven Results: Quantify the impact of your designs on activation, conversion, monetization, and retention using data and analytics.

• Problem-Solving Narrative: Structure your case studies to clearly show the problem, your process, your decisions, and the measurable outcomes.

Challenge Preparation:

• AI UX Scenarios: Familiarize yourself with common UX challenges in AI products (e.g., managing user expectations, explaining complex outputs, handling errors, privacy concerns).

• Design System Application: Be ready to discuss how you would extend or adapt an existing design system for new AI features.

• Motion Design Rationale: Prepare to justify your motion design choices in terms of user experience and technical feasibility.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing heavily on practical application, problem-solving, and the ability to articulate design decisions and their business impact. A strong portfolio that clearly demonstrates the required skills, especially in AI and design systems, is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard for collaborative design), Sketch, Adobe Creative Suite.

• Motion Design: Rive (preferred), Lottie, After Effects.

• Collaboration: Slack, Zoom, Google Workspace/Microsoft 365.

Analytics & Reporting:

• Product Analytics: Tools like Amplitude, Mixpanel, or Firebase Analytics for tracking user behavior and product performance.

• A/B Testing: Experience with platforms for conducting A/B tests to validate design hypotheses.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts CRM data and user funnels is beneficial. Experience with tools that support conversion optimization and user journey mapping is valuable.

• Familiarity with project management tools such as Jira, Asana, or Trello for workflow management.

📝 Enhancement Note: Proficiency in Figma and Rive is explicitly mentioned or strongly implied as critical. The ability to leverage product analytics tools to inform design decisions and measure impact is also a key requirement for this performance-oriented role.

👥 Team Culture & Values

Operations Values:

• Deliver what matters: Focus on designing features that provide tangible value to users and contribute to business objectives.

• Respect and support others: Emphasize collaborative teamwork, open communication, and mutual support, especially in a remote environment.

• Initiate and own: Take proactive ownership of design challenges, driving them from concept to completion with minimal oversight.

• Voice openly: Encourage candid feedback and open discussion, fostering an environment where diverse perspectives are valued.

• Execute with quality: Maintain high standards for design execution, ensuring visual polish, usability, and technical feasibility.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with Product Management and Engineering is essential, requiring clear communication and a shared understanding of goals.

• Data-Informed Design: A culture that values data analysis and user insights to guide design decisions and measure success.

• Iterative Improvement: A mindset geared towards continuous learning, experimentation, and iterative refinement of products and processes.

📝 Enhancement Note: Gismart's DRIVE values are directly applicable to this role, highlighting the company's commitment to a proactive, quality-focused, and collaborative work environment. This is crucial for a remote team working on innovative AI products.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Ambiguity: Working on cutting-edge AI technology means facing novel UX challenges with limited precedent. Adaptability and creative problem-solving are key.

• Balancing Innovation and Usability: Ensuring that advanced AI features are intuitive and accessible to a broad B2C audience.

• Rapid Iteration: The need to quickly prototype, test, and iterate designs in response to user feedback and evolving AI capabilities.

• Cross-Functional Alignment: Effectively communicating complex design concepts and rationale to diverse stakeholders, including engineers and leadership.

Learning & Development Opportunities:

• AI Product Design Specialization: Gain deep expertise in the unique UX considerations of AI-powered products, including ethical implications and user trust.

• Design System Mastery: Lead the development and expansion of a comprehensive design system from its inception.

• Generative AI Exploration: Hands-on experience with the latest generative AI technologies and their application in product design.

• Performance Marketing Integration: Develop a stronger understanding of how design directly influences user acquisition and conversion funnels.

📝 Enhancement Note: This role presents significant opportunities for professional growth by tackling complex, forward-thinking design problems in the rapidly advancing field of AI. The challenges are directly linked to learning opportunities, making it an ideal role for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an AI-powered product from the ground up. What are the unique challenges?" (Focus on your approach to defining visual language, UX flows, and AI-specific considerations.)

• "How would you approach building a scalable design system for both web and mobile platforms for an AI product?" (Discuss componentization, theming, states, and cross-platform consistency.)

• "Walk us through a complex UX challenge you solved, ideally involving asynchronous processes or AI. What was the outcome?" (Use a STAR method, highlighting your problem-solving skills and quantifiable results.) Company & Culture Questions:

• "What attracts you to Gismart and specifically to our AI RnD initiative?" (Research Gismart's mission, values, and recent product developments.)

• "How do you handle ambiguity and changing priorities in a fast-paced environment like a startup or RnD team?" (Provide examples of your adaptability and proactivity.)

• "How do you ensure your designs contribute to key business metrics like activation, conversion, and retention?" (Connect your design decisions to tangible business outcomes.) Portfolio Presentation Strategy:

• Highlight AI/System Design: Dedicate significant time to showcasing case studies on AI product design and design system development.

• Quantify Impact: For each project, clearly present the metrics and results achieved, demonstrating ROI.

• Explain Rationale: Be prepared to articulate why you made specific design decisions, referencing user research, data, and business objectives.

• Motion Design Showcase: Integrate video or interactive demos of your motion design work to illustrate its impact on user experience.

• Technical Collaboration: Discuss your collaborative process with engineers, emphasizing how you balance UX quality with technical constraints.

📝 Enhancement Note: Interviewers will be looking for a blend of strategic thinking, hands-on design skills, a deep understanding of AI UX, and the ability to drive product growth. Your portfolio should serve as the primary evidence for these capabilities.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Portfolio: Tailor your portfolio to prominently feature your experience with AI product design, design systems, and motion graphics. Ensure case studies clearly articulate your process, challenges, and measurable results, especially concerning conversion and user engagement.

• Optimize Your Resume: Highlight your 4+ years of relevant experience, focusing on B2C products, performance marketing exposure, and your proficiency in tools like Figma and Rive. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your design philosophy, your approach to tackling ambiguous problems, and how you contribute to product growth and monetization. Be ready to discuss your favorite design system or motion design project in detail.

• Research Gismart: Understand Gismart's mission, values (DRIVE), and their current product portfolio, particularly their expansion into AI. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.