Product Design Manager

📍 Job Overview

Job Title: Product Design Manager

Company: Cashea

Location: Bogota, D.C., Colombia (Remote with possibility for Venezuela-based candidates)

Job Type: Full-Time

Category: Product Design Management (with strong GTM implications)

Date Posted: September 01, 2026

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Fully Remote (LATAM focus, specifically Venezuela)

🚀 Role Summary

• Lead end-to-end product design initiatives, from problem definition to final delivery of design assets for development.

• Own the quality of all design outputs across user-facing applications, partner tools, and internal systems.

• Strategically prioritize design requests to align with business objectives and resource capacity.

• Collaborate closely with Product and Technology teams, providing design input throughout the product development lifecycle.

• Build, maintain, and evolve the Design System, ensuring consistency between design components and coded elements.

• Drive user research and translate findings into actionable product design improvements.

• Utilize product data (conversion rates, abandonment, errors) to inform design decisions and prioritize redesign efforts.

• Ensure meticulous attention to detail in critical user flows such as payments, errors, and collections.

• Manage external design resources when internal capacity is exceeded.

• Document design decisions and rationale to facilitate team alignment and independent work.

• Present design work to leadership, advocating for design principles while balancing business needs and timelines.

📝 Enhancement Note: While the job title is "Product Design Manager," the responsibilities lean heavily into a senior individual contributor role with significant ownership and strategic input, rather than direct team management. The emphasis on "designing products from problem to production" and "owning the quality of everything that goes to production" suggests a hands-on leadership role in design execution and strategy, with potential for future team growth. The remote requirement for Venezuela is a key differentiator for this role.

📈 Primary Responsibilities

• Oversee the complete design lifecycle for new product features, from initial problem framing and user research to the final delivery of high-fidelity mockups and specifications to the engineering team.

• Ensure the highest standards of design quality and consistency across all digital touchpoints, including the consumer-facing mobile app, merchant portals, and internal operational tools.

• Develop and implement a prioritization framework for incoming design requests, effectively managing stakeholder expectations and aligning design efforts with strategic business goals and product roadmaps.

• Actively participate in cross-functional initiative kick-offs, contributing design expertise to define problem statements, explore solutions, and influence product strategy alongside Product Managers and Engineers.

• Establish and maintain a robust Design System, defining component standards, ensuring alignment with code implementation, and promoting its adoption across the design and development teams.

• Plan and execute user research activities, including usability testing, user interviews, and surveys, to gather qualitative and quantitative insights that inform design iterations and product decisions.

• Monitor key product metrics (e.g., conversion rates, user flow abandonment, support ticket volume related to UI/UX) to identify areas for design optimization and measure the impact of design changes.

• Pay close attention to the design of critical and sensitive user experiences, such as payment flows, error states, empty screens, and collection processes, ensuring clarity, usability, and brand consistency.

• Evaluate design workload and capacity, making strategic decisions on outsourcing specific design tasks or projects to external agencies or freelancers when necessary.

• Create and maintain comprehensive design documentation, including user flows, wireframes, prototypes, and design specifications, ensuring clear communication and reducing dependency on direct meetings.

• Prepare and deliver compelling presentations of design work to executive leadership and other stakeholders, articulating design rationale, defending design choices, and negotiating scope and timelines effectively.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design execution, and cross-functional collaboration, typical of senior product design roles within fast-growing startups. The emphasis on data-driven decision-making and ownership of production quality is particularly relevant for operations and GTM alignment, as it directly impacts user experience, conversion, and operational efficiency.

🎓 Skills & Qualifications

Education:

• University degree in Design, Industrial Design, Visual Communication, Interaction Design, or a closely related field.

• Equivalent practical experience demonstrated through a strong portfolio may be considered in lieu of a formal degree. Experience:

• Minimum of 4 years of professional experience designing digital products, with a proven track record of taking products from initial concept through to successful production.

• Experience as a sole designer or as the primary design lead responsible for the end-to-end design of a complete product. Required Skills:

• Product Design: Comprehensive understanding of the end-to-end product design process, from problem definition to final asset delivery.

• Figma Proficiency: Expert-level daily use of Figma, including advanced features like components, variables, and interactive prototyping, with the ability to create well-organized files that are easily transferable.

• Design Systems: Demonstrated experience building, maintaining, and scaling a Design System in a production environment, with a strong understanding of coordinating design components with code implementation.

• User Research: Practical experience conducting various user research methodologies, including user interviews, usability testing, and surveys, and translating research findings into actionable product design changes.

• Mobile-First Design: Strong understanding of mobile-first design principles, with a keen eye for the nuances and platform-specific considerations between iOS and Android.

• Cross-functional Collaboration: Ability to effectively communicate design decisions and trade-offs with engineering teams, understanding the technical feasibility and cost implications of design choices.

• Remote Work Autonomy: Proven experience working effectively in a remote setting, demonstrating self-organization, proactive communication, and the ability to document decisions independently.

Preferred Skills:

• Fintech/Payments Experience: Prior experience designing products within the fintech, banking, or payment processing industries, particularly with credit or collections products.

• Low-Fidelity Design: Experience designing for low-end mobile devices and unstable internet connections, optimizing for performance and accessibility.

• Internal Tools/Back Office Design: Experience designing for internal tools, back-office systems, and merchant platforms, in addition to consumer-facing applications.

• Founding Designer Experience: Previous experience as the first designer at a startup, with a track record of building design teams and processes.

• UX Writing: Proficiency in UX writing in Spanish, with a strong understanding of user tone, brand voice, and persuasive communication strategies.

• Product Ownership Mindset: Ability to act as a product owner, proactively identifying opportunities, measuring impact, and driving improvements rather than passively fulfilling requirements.

• Decision-Making Under Uncertainty: Strong judgment for making decisions with incomplete information, coupled with clear communication skills for product, technology, and leadership teams.

📝 Enhancement Note: The requirements emphasize a highly autonomous and strategic designer capable of owning significant parts of the product experience. The "portfolio equivalent" clause suggests flexibility for exceptional candidates. The "nice to have" section provides clear indicators of what would make a candidate stand out, particularly in the fintech and low-resource environment context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least two distinct digital products that you have guided from initial problem identification through to successful production deployment.

• Clearly articulate the business or user outcomes achieved by these products, supported by relevant metrics or qualitative feedback.

• Demonstrate your end-to-end design process, including problem definition, user research, ideation, wireframing, prototyping, user testing, and final implementation.

• Files should be well-organized and easily navigable, reflecting your proficiency with Figma and ability to hand off work efficiently. Process Documentation:

• Provide examples of how you document design decisions, user research findings, and design rationale. This could include case studies, design briefs, or internal documentation snippets.

• Illustrate your approach to maintaining design consistency and scalability, potentially through examples of your work with Design Systems or style guides.

• Show evidence of how you integrate product metrics and user feedback into your design process for continuous improvement and iteration.

📝 Enhancement Note: Given the emphasis on autonomy and end-to-end ownership, the portfolio is critical. It needs to demonstrate not just design output, but also strategic thinking, problem-solving, and the ability to drive measurable results. The requirement for well-organized Figma files and Design System experience is a direct indicator of the expected technical proficiency and collaboration style with engineering.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $30,000 - $55,000 USD annually.

• Methodology: This estimate is based on industry benchmarks for Product Design Managers with 4-5 years of experience in LATAM, considering the fully remote nature of the role and the fintech sector. Salary ranges can vary significantly based on specific experience, negotiation, and the candidate's location within LATAM (though the primary focus is Venezuela). The cost of living in Bogota, where the company is headquartered, and the remote nature for Venezuelan candidates are factored in. Detailed regional salary data for senior design roles in Venezuela is limited, hence the broader LATAM benchmark.

Benefits:

• Full Remote Work: Flexibility to work from anywhere within approved LATAM regions.

• Purpose-Driven Mission: Opportunity to contribute to financial inclusion for millions of users.

• Impactful Work: Direct influence on product strategy and user experience.

• Culture of Trust & Transparency: Emphasis on autonomy, open communication, and belonging.

• Creative Freedom: Encouragement of creativity and curiosity in problem-solving.

• Professional Development: Opportunities to learn, grow, and potentially build design teams.

• Competitive Compensation: As outlined in the estimated salary range.

Working Hours:

• Standard full-time hours, estimated at 40 hours per week.

• High degree of autonomy in scheduling work, with an expectation of responsiveness and adherence to project timelines. Emphasis on written communication to ensure asynchronous collaboration.

📝 Enhancement Note: The salary range is an estimate based on LATAM market data for similar roles. Actual compensation will depend on the candidate's specific qualifications, negotiation, and the company's internal compensation structure. The benefits are derived from the "Why you'll love working at Cashea" section and the remote work nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Buy Now, Pay Later - BNPL) and Financial Inclusion. Cashea is disrupting traditional credit access in Venezuela by offering accessible credit solutions.

Company Size: Cashea has experienced rapid growth, boasting over 10 million active users (consumers and merchants) since its launch in 2022. This indicates a dynamic, scaling startup environment.

Founded: 2022. This is a relatively young company, suggesting agility, innovation, and a fast-paced operational rhythm.

Team Structure:

• The Product Design Manager will likely work within a Product team structure, collaborating closely with Product Managers and Engineers.

• Given the emphasis on autonomy and the "first designer" scenario in the preferred skills, this role may be the primary or sole designer initially, with the potential to build out a design function.

• Cross-functional collaboration is a core tenet, with constant interaction expected between Design, Product, Technology, and potentially Marketing and Operations teams. Methodology:

• Data-Driven Design: Strong emphasis on using product metrics (conversion, abandonment, error rates) to inform design decisions and measure impact.

• User-Centricity: Deep commitment to understanding user needs through research and testing to drive product improvements.

• Agile Development: Implied by the fast-paced nature of a growing fintech startup, requiring iterative design and rapid prototyping.

• Intentionality: A core company value, meaning all actions and communications are deliberate and mindful of their impact.

Company Website: https://cashea.app

📝 Enhancement Note: Cashea operates in a high-impact sector focused on financial inclusion. The company culture is explicitly defined by its values, emphasizing intentionality, creativity, transparency, and real impact. This suggests an environment where design has a significant voice and is expected to drive tangible results. The rapid growth and young age of the company point to a dynamic, potentially less structured, but highly opportunity-rich environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior individual contributor, bridging the gap between hands-on design execution and strategic product input. It’s a role for an experienced designer ready to take significant ownership and influence product direction, potentially leading to future management opportunities.

Reporting Structure: The Product Design Manager will likely report to a Head of Product, VP of Product, or a similar senior leadership role. The specific reporting line will depend on the current organizational structure, which is likely evolving given the company's age and growth.

Operations Impact: The role's impact extends beyond just user interface aesthetics. By optimizing user flows, improving conversion rates, reducing support tickets through clear design, and ensuring seamless payment experiences, this position directly influences key business metrics such as customer acquisition, retention, transaction volume, and overall revenue. The design decisions made will have tangible effects on the company's financial performance and its mission of financial inclusion.

Growth Opportunities:

• Design Leadership: Potential to build and lead the design team as the company scales, defining its design vision and hiring future designers.

• Product Strategy Influence: Deeper involvement in product strategy, roadmap planning, and business decision-making based on user insights and design expertise.

• Specialization: Opportunity to become a subject matter expert in fintech product design, particularly in BNPL, credit, or collections, within a high-growth market.

• Cross-functional Expertise: Enhanced skills in collaborating with technology, product management, and business operations to drive holistic product success.

• Founding Team Contribution: For candidates who excel, there's an opportunity to be a foundational member of the design function, shaping its future and processes.

📝 Enhancement Note: This role offers a significant opportunity for impact and growth within a rapidly scaling fintech company. The emphasis on ownership and strategic contribution suggests a clear path for advancement, either into team leadership or deeper product strategy roles. The "founding designer" aspect in the preferred skills highlights a potential for high-impact, early-stage contributions.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in distributed work environments.

Office Location(s): While the company is headquartered in Bogota, D.C., Colombia, this specific role is remote and targets candidates in Venezuela. This implies a need for strong asynchronous communication skills and comfort with a distributed team.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes connection and open communication. Expect regular virtual meetings, collaborative design sessions via tools like Figma, and a focus on shared understanding through documentation.

• Tools and Technology: Access to industry-standard design tools (Figma) and collaboration platforms. The company likely utilizes project management tools and communication channels (e.g., Slack, Notion) common in remote tech environments.

• Team Interaction: Opportunities for interaction will be virtual, including design critiques, product reviews, and team syncs. The emphasis on written documentation aims to supplement real-time interactions and ensure clarity.

Work Schedule:

• The role operates on a full-time basis, likely aligning with standard business hours in the LATAM region for core collaboration, though flexibility is expected due to the remote nature.

• There's an emphasis on autonomy, meaning individuals are trusted to manage their time effectively to meet deadlines and deliverables, prioritizing clear communication and documentation.

📝 Enhancement Note: The remote nature, coupled with a focus on Venezuela, suggests a need for candidates who are self-motivated, excellent communicators, and comfortable navigating distributed team dynamics. The company's values of transparency and intentionality will likely translate into structured remote work practices.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience and alignment with core requirements.

• Portfolio Presentation & Discussion: A session where you present your portfolio, discussing key projects, your design process, and the impact of your work. Expect questions about problem-solving, decision-making, and collaboration.

• Skills Assessment/Case Study: Potentially a design challenge or a deep dive into specific design scenarios to evaluate your problem-solving skills, design thinking, and Figma proficiency. This might involve analyzing a current product flow or proposing solutions to a defined problem.

• Cross-functional Interviews: Meetings with Product Managers and Engineering leads to assess your collaboration style, technical understanding, and ability to work within a team.

• Leadership Interview: A final conversation with senior leadership to discuss strategic alignment, cultural fit, and long-term vision.

Portfolio Review Tips:

• Showcase Impact: Focus on projects where you drove measurable business or user outcomes. Quantify results whenever possible (e.g., "increased conversion by X%", "reduced support tickets by Y%").

• Tell a Story: For each project, articulate the problem, your role, your process, the key decisions you made, and the final outcome. Use a clear narrative structure.

• Highlight Process: Detail your approach to user research, ideation, iteration, and collaboration. Demonstrate your strategic thinking, not just your visual design skills.

• Figma Mastery: Ensure your Figma files are well-organized, with clear component usage, variables, and prototyping. Be prepared to walk through them.

• Design System Experience: Clearly showcase your experience with building or maintaining Design Systems, including how you collaborated with developers.

• Tailor to Cashea: Emphasize any experience relevant to fintech, BNPL, credit, or designing for emerging markets and lower-resource environments.

Challenge Preparation:

• Understand the Context: If a case study is provided, thoroughly understand Cashea's business model (BNPL, financial inclusion in Venezuela) and target users.

• Focus on Process: Demonstrate your problem-solving approach, not just a polished final design. Outline your steps, assumptions, and how you would gather information.

• Prioritization: Be prepared to discuss how you would prioritize tasks and features given limited resources or competing demands.

• Metrics & Data: Think about how you would measure the success of your proposed design solutions.

• Communication: Practice articulating your thought process clearly and concisely, as if presenting to product and engineering stakeholders.

📝 Enhancement Note: The interview process is designed to thoroughly vet a candidate's design skills, strategic thinking, collaboration capabilities, and cultural fit. The portfolio is paramount, and candidates should prepare to deeply explain their work and its impact. The emphasis on data and metrics suggests a need for analytically minded designers.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, UI design, prototyping, and collaboration. Expect advanced usage of components, variables, and auto layout.

• Prototyping Tools: Likely integrated within Figma, but potentially others for more complex interactions.

• User Research Platforms: Tools for conducting interviews, usability testing, and surveys (e.g., Maze, UserTesting.com, Google Forms, Typeform).

Analytics & Reporting:

• Product Analytics Tools: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to track user behavior, conversion funnels, and feature adoption.

• Data Visualization Tools: Familiarity with how to interpret data from dashboards and reports to inform design decisions.

CRM & Automation:

• While not directly a design tool, understanding the CRM and automation workflows of a fintech company can provide context for user journeys and operational touchpoints. Design System Management:

• Experience with tools and methodologies for building and maintaining Design Systems, ensuring synchronization between design assets and development code.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The role also requires a strong understanding of how to leverage product analytics to drive design decisions, highlighting the intersection of design and data operations. Experience with Design Systems is crucial for maintaining consistency in a rapidly scaling product.

👥 Team Culture & Values

Operations Values:

• Intentionality: Every action and communication is deliberate and aligned with the company's mission and user impact. This means thoughtful design choices and clear articulation of intent.

• Creativity & Curiosity: Valued assets that drive innovation and problem-solving. Designers are encouraged to explore new ideas and question existing solutions.

• Voice & Belonging: An inclusive environment where all ideas are heard and valued, fostering a sense of ownership and psychological safety.

• Transparency: Clarity in communication and decision-making processes to maintain alignment and trust across the team.

• Real Impact: A focus on creating tangible, positive change for users and the company, aligning design efforts with measurable outcomes.

Collaboration Style:

• Cross-functional Integration: Design is expected to be deeply integrated with Product and Technology, working collaboratively from problem inception through to delivery and iteration.

• Open Feedback Culture: A willingness to both give and receive constructive feedback is essential for continuous improvement.

• Knowledge Sharing: Proactive documentation and sharing of design decisions, research findings, and best practices to empower the wider team.

• Iterative Approach: Embracing an iterative design process, where solutions are refined based on data, user feedback, and evolving business needs.

📝 Enhancement Note: The company's core values are integral to its operational philosophy. For a designer, this means actively contributing to a culture of intentionality, transparency, and impact, and being comfortable with collaborative, feedback-rich environments. The emphasis on "voice matters" suggests an opportunity to shape design culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Rapid Growth with Quality: Maintaining high design standards and a consistent user experience while the company scales rapidly and introduces new features at pace.

• Resource Constraints: Potentially working with limited design resources initially, requiring efficient prioritization and creative problem-solving.

• Designing for Diverse Conditions: Creating effective user experiences for users with varying device capabilities (low-end phones) and internet connectivity (unstable connections) in emerging markets.

• Cross-functional Alignment: Navigating competing priorities and perspectives from Product, Technology, and Business stakeholders to achieve design consensus.

• Remote Collaboration Nuances: Ensuring effective communication, collaboration, and alignment in a fully remote setting, especially across different geographies or time zones.

Learning & Development Opportunities:

• Design Leadership Development: Opportunities to grow into a formal design management role, build a team, and define organizational design processes.

• Fintech Specialization: Deepen expertise in the nuances of financial products, credit, payments, and regulatory considerations within the fintech space.

• Product Strategy Acumen: Gain significant experience in influencing product strategy, roadmap planning, and business outcomes through design.

• Emerging Market Design: Develop specialized skills in designing for accessibility, affordability, and usability in challenging market conditions.

• Founding Design Function: Play a pivotal role in establishing the design function, setting standards, and shaping the company's design culture from the ground up.

📝 Enhancement Note: The challenges presented are typical of high-growth startups, particularly in emerging markets. Successfully navigating these will provide significant learning opportunities and contribute to robust career development. The growth opportunities are substantial, offering a clear path for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a product feature from initial concept to successful launch. What are the key stages, and how do you ensure quality at each step?" (Focus on your end-to-end process, user research integration, and collaboration with tech.)

• "How do you prioritize design requests when you have more incoming work than capacity? Walk us through your framework and how you communicate these decisions." (Demonstrate strategic thinking, stakeholder management, and data-informed prioritization.)

• "Imagine a user is experiencing high error rates in our payment flow. How would you approach diagnosing and solving this problem?" (Showcase your problem-solving methodology, use of data, and user-centric approach.) Company & Culture Questions:

• "How do Cashea's core values (Intentionality, Creativity, Voice, Transparency, Impact) resonate with your own work philosophy and how would you embody them in this role?" (Connect your experience and approach to their stated values.)

• "Describe a time you had to advocate for a design decision that was met with resistance from stakeholders. How did you handle it, and what was the outcome?" (Assess your ability to influence and communicate effectively.)

• "How do you measure the success of your design work beyond visual appeal? What metrics do you typically track?" (Highlight your data-driven approach and focus on business impact.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline: The Problem, Your Role, The Solution (your design process), The Outcome (metrics/impact), and Key Learnings.

• Focus on "Why": Explain the rationale behind your design decisions. Why this approach? Why this color? Why this flow?

• Showcase Figma Proficiency: Be ready to navigate your Figma files, highlighting component usage, variables, and prototyping. Demonstrate organization and efficiency.

• Highlight Design System Contribution: Clearly explain your role in building or maintaining a Design System and how you ensured its integration with code.

• Emphasize User Research & Data: Show how you used insights from users and product data to inform and validate your design choices.

• Be Prepared for Q&A: Anticipate questions about trade-offs, compromises, and challenges encountered during your projects.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of strategic thinking, hands-on execution, and strong communication skills. Candidates need to be ready to articulate their process, justify their decisions with data and user insights, and align their work with Cashea's mission and values.

📌 Application Steps

To apply for this Product Design Manager position:

• Submit your application through the provided link on the Cashea careers page.

• Customize Your Resume: Tailor your resume to highlight your 4+ years of digital product design experience, specifically mentioning Figma proficiency, Design System work, user research, and any fintech or mobile-first project experience. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 strong case studies that demonstrate end-to-end product ownership, problem-solving, and measurable impact. Ensure your Figma files are exceptionally well-organized and ready for review. Clearly articulate the business/user outcomes.

• Prepare Your Presentation: Practice walking through your portfolio with a clear narrative. Be ready to discuss your design process, rationale, user research findings, and how your designs achieved specific goals.

• Research Cashea: Understand Cashea's mission, BNPL model, target market (Venezuela), and core values. Prepare to discuss how your skills and approach align with their goals and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.