Performance Creative Designer (m/w/d)

📍 Job Overview

Job Title: Performance Creative Designer (m/w/d)

Company: Curia Consulting GmbH

Location: Düsseldorf, North Rhine-Westphalia, Germany

Job Type: Full-time

Category: Marketing Operations / Creative Operations / Performance Marketing

Date Posted: June 9, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (Up to 100% remote possible)

🚀 Role Summary

• Strategic Creative Development: Design and implement creative strategies specifically for paid social advertising campaigns, focusing on driving tangible business results for clients in the aesthetic medicine sector.

• AI-Accelerated Production: Leverage cutting-edge AI tools for efficient and scalable creative asset production, ensuring high output velocity without compromising on brand integrity or performance.

• Performance-Driven Iteration: Analyze key performance metrics (CTR, CPM) to inform and iterate on creative designs, optimizing for conversion across different stages of the Meta funnel.

• Brand Consistency & Trust: Ensure all creative outputs, including AI-generated content, strictly adhere to client brand guidelines, fostering trust and credibility with the target audience.

📝 Enhancement Note: This role is positioned as a "Performance Creative Designer," indicating a strong emphasis on measurable outcomes and direct impact on client revenue through creative execution. The integration of AI is a key differentiator, suggesting a forward-thinking approach to creative production within a consulting framework. The target market (aesthetic medicine) implies a need for sophisticated, on-brand aesthetics combined with persuasive marketing.

📈 Primary Responsibilities

• Develop and execute comprehensive creative strategies tailored for paid social platforms, with a primary focus on Meta (Facebook/Instagram) advertising.

• Design and produce a variety of ad creatives, including static images, carousels, and short-form video content (Reels), optimized for specific awareness stages and funnel objectives.

• Map creative hooks and offers to appropriate funnel stages (Awareness, Consideration, Conversion) to maximize engagement and conversion rates.

• Analyze campaign performance data (CTR, CPM, conversion rates) to identify winning and losing creative elements, and use these insights to guide iterative creative improvements.

• Implement AI-native creative production workflows using tools such as Nano Banana, Higgsfield, or Adobe Firefly to enhance efficiency and output volume.

• Maintain strict brand consistency and quality standards across all creative assets, ensuring they align with client brand identities and build audience trust.

• Stay abreast of emerging trends, visual patterns, and format innovations on social media platforms to proactively integrate them into performance-driven creative campaigns.

• Collaborate closely with Media Buyers and Account Managers to ensure creative strategies are aligned with media buying plans and overall client objectives.

📝 Enhancement Note: The responsibilities highlight a blend of creative artistry and analytical rigor, a hallmark of effective performance marketing roles. The emphasis on "AI-native" production and specific funnel logic indicates a need for a candidate who is not only visually talented but also technically adept and data-literate.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design, Marketing, Communications, or a related field is beneficial. Practical experience and a robust portfolio demonstrating performance results will be prioritized over formal education.

Experience: Minimum of 3 years of hands-on experience in creating performance-driven creatives for paid social media campaigns. Experience within the beauty, aesthetic medicine, or health sectors is highly preferred.

Required Skills:

• Proven experience in developing and executing creative strategies for paid social advertising (Meta platforms).

• Demonstrated ability to design high-converting static ads, carousels, and video content (Reels).

• Strong understanding of Meta funnel logic, including hooks, UGC, social proof, offers, and landing page fit.

• Proficiency in translating performance metrics (CTR, CPM) into actionable creative design decisions and iteration plans.

• Experience with AI-powered creative tools and a willingness to adopt AI-native production workflows.

• Excellent grasp of brand identity management and ensuring creative consistency.

• Ability to work independently, reliably, and meet tight deadlines in a fast-paced environment.

• Strong visual storytelling and conceptualization skills for performance marketing. Preferred Skills:

• Experience working with clients in the aesthetic medicine or beauty industry.

• Familiarity with specific AI creative tools mentioned (Nano Banana, Higgsfield, Adobe Firefly).

• Knowledge of A/B testing methodologies for creative optimization.

• Basic understanding of media buying principles and campaign structures.

• Familiarity with project management tools for tracking creative production and feedback loops.

📝 Enhancement Note: The requirements emphasize practical performance results over purely aesthetic portfolios. The explicit mention of "AI-native" and specific funnel mechanics signals a need for a candidate who is forward-thinking and data-centric, rather than solely focused on traditional design principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 years of work demonstrating tangible performance results from paid social campaigns.

• Include case studies that clearly articulate the creative strategy, the design process, and measurable outcomes (e.g., increases in CTR, conversion rates, ROI).

• Highlight examples of creative iteration based on data analysis and funnel optimization.

• Demonstrate proficiency in creating diverse ad formats (statics, carousels, Reels) for different funnel stages.

• Feature examples of on-brand creative execution, particularly if within the beauty or health sector. Process Documentation:

• Be prepared to discuss your process for developing creative briefs and translating them into high-performing assets.

• Articulate how you incorporate AI tools into your workflow for efficiency and scale.

• Explain your methodology for analyzing campaign data and using insights to drive creative iteration.

• Describe your approach to maintaining brand consistency across multiple client accounts and creative variations.

📝 Enhancement Note: The portfolio is critical for this role, serving as direct evidence of the candidate's ability to deliver measurable performance. The emphasis on data-driven iteration and AI integration suggests that candidates should prepare to discuss their systematic approach to creative development and optimization.

💵 Compensation & Benefits

Salary Range: Based on the mid-level experience requirement (2-5 years), the location (Düsseldorf, Germany), and the specialized nature of performance creative design with AI integration, a competitive salary range for a full-time role would typically fall between €45,000 - €65,000 per year. This range can fluctuate based on the exact experience, specific skill set, and the candidate's ability to demonstrate significant performance impact. For a flexible part-time arrangement, the hourly rate would be adjusted accordingly.

Benefits:

• Flexible Part-Time Options: Ability to plan hours and potentially work a part-time schedule.

• Remote Work Flexibility: Opportunity for up to 100% remote work, offering significant work-life balance.

• Clear & Structured Briefings: Receive well-defined project scopes, references, and requirements, minimizing ambiguity and guesswork.

• Direct Performance Impact & Feedback: See the immediate results of your creative work on client accounts and receive direct performance feedback.

• Niche Specialization: Develop expertise in a growing and lucrative market – performance creatives for aesthetic medicine.

• Collaborative Team Environment: Work within a supportive and efficient team with direct communication lines to Media Buyers and Account Management.

• Modern Tool Stack: Access to advanced AI tools, testing budgets, and innovative formats to enhance creative capabilities.

Working Hours: The role is advertised as full-time, typically around 40 hours per week. However, the "Flexible Part-time" benefit suggests that a flexible schedule or a part-time arrangement (e.g., 20-30 hours/week) may be negotiable, depending on business needs and candidate preference.

📝 Enhancement Note: The salary range is an estimate based on typical German market rates for mid-level creative and marketing roles, adjusted for the specialized, performance-oriented nature of the position and the AI component. The remote flexibility is a significant draw.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consulting, focusing on Marketing and Performance for the Aesthetic Medicine and Health sector. This is a niche but rapidly growing and high-value market.

Company Size: Curia Consulting GmbH is likely a small to medium-sized enterprise (SME), given the typical structure of specialized consulting firms. This often translates to a more agile, hands-on, and collaborative work environment.

Founded: Information not explicitly provided, but the company's focus suggests a relatively modern establishment, likely leveraging current digital marketing trends and technologies.

Team Structure:

• The role involves close collaboration with Media Buyers and Account Managers, indicating a cross-functional team structure focused on client success.

• The "eingespieltes Team" (well-coordinated team) suggests efficient communication and direct reporting lines, facilitating quick decision-making and feedback loops.

• The "kreativer Freiraum" (creative freedom) within this structure implies that while collaboration is key, individual creativity and initiative are valued. Methodology:

• Data-Driven Decision Making: The core of the role involves using performance data (CTR, CPM) to inform creative strategy and iteration.

• AI-Native Production: A commitment to integrating AI tools to enhance output speed and scale.

• Performance Optimization: The primary objective is to drive measurable results and ROI for clients.

• On-Brand Execution: Balancing performance goals with client brand integrity and trust-building.

Company Website: https://www.curiaconsulting.de

📝 Enhancement Note: Curia Consulting GmbH positions itself as a specialist in a high-growth niche. The company culture appears to value agility, direct impact, collaboration, and the innovative use of technology (AI) to achieve client objectives.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-level, bridging the gap between a junior designer and a senior creative strategist or art director. It requires significant practical experience in performance marketing and a strategic understanding of how creatives impact campaign success.

Reporting Structure: The role reports into a team that includes Media Buyers and Account Managers, suggesting a collaborative reporting line where creative output is directly tied to campaign performance and client management.

Operations Impact: The creative designer's work has a direct and immediate impact on client campaign performance, influencing key metrics like CTR, CPM, and ultimately, client acquisition and revenue. This role is central to the company's value proposition in delivering effective marketing solutions.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative design for the aesthetic medicine and health sector, becoming a go-to specialist in a lucrative niche.

• AI & Technology Adoption: Become proficient in leveraging advanced AI tools for creative production, positioning oneself at the forefront of industry innovation.

• Strategic Influence: Grow from executing creative briefs to contributing more significantly to the overall creative strategy and client campaign planning.

• Leadership Potential: With proven success and strategic contribution, opportunities may arise to lead creative projects, mentor junior designers, or even develop new creative methodologies within the company.

• Client Relationship Management: Gain exposure to client interactions, understanding their business needs and translating them into creative solutions.

📝 Enhancement Note: The growth path here is strongly tied to specialization and technological proficiency. Candidates can expect to become experts in a high-demand niche and leverage AI, which are valuable skills for long-term career development in performance marketing.

🌐 Work Environment

Office Type: The job posting mentions "Up to 100% remote," indicating a strong preference for a remote-first or hybrid work model. While a physical office in Düsseldorf might exist, the emphasis is on flexibility.

Office Location(s): Düsseldorf, North Rhine-Westphalia, Germany. This location offers a central base within a major German economic hub.

Workspace Context:

• Remote Collaboration: Expect to work primarily through digital collaboration tools, requiring strong communication and self-management skills.

• Access to Tools: Will be provided with access to necessary AI tools, test budgets, and other relevant technologies to perform the job effectively.

• Team Interaction: Despite the remote flexibility, the "eingespieltes Team" and "direkte Abstimmung" suggest regular virtual interactions with Media Buyers and Account Management for project alignment and feedback.

Work Schedule: Full-time (approx. 40 hours/week) with "Flexible Part-time" options available. This flexibility is crucial for accommodating different working styles and potentially accommodating candidates who prefer to manage their own schedules, provided deadlines are met. The remote nature also allows for greater autonomy in structuring the workday.

📝 Enhancement Note: The remote-friendly nature of this role is a significant aspect of the work environment, offering autonomy and flexibility. Candidates should be prepared for a digitally-driven collaborative setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call to assess basic qualifications, experience, and alignment with the role's core requirements.

• Portfolio Review & Discussion: A key stage where candidates present their portfolio, focusing on performance results and their creative process. This will involve discussing specific case studies and how they used data and AI.

• Skills Assessment/Challenge: May involve a practical exercise or a case study to assess creative problem-solving, data interpretation, and AI tool application in a simulated scenario.

• Team/Cultural Fit Interview: Meeting with team members (e.g., Media Buyers, Account Managers) to assess collaboration style, communication, and cultural alignment with Curia Consulting's values.

• Final Interview: Potentially with a senior manager or founder to discuss overall fit, career aspirations, and finalize offer details.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the strategy implemented, the tools used (especially AI), and quantifiable results (e.g., "Increased CTR by 25%," "Reduced CPM by 15%," "Achieved a 3x ROAS").

• Highlight AI Integration: Specifically showcase how you used AI tools to enhance efficiency, scale production, or generate innovative creative concepts.

• Demonstrate Funnel Understanding: Explain how your creatives were designed to address specific stages of the Meta funnel (hooks, UGC, offers, landing page fit).

• Showcase Brand Adherence: If possible, present examples where you successfully balanced performance goals with strict brand guidelines.

• Tell a Story: Structure your portfolio presentation as a narrative for each case study, explaining the problem, your solution, and the impact.

Challenge Preparation:

• Practice Data Interpretation: Be ready to analyze mock campaign data and suggest creative improvements.

• Simulate AI Workflow: Think through how you would approach a creative brief using AI-first principles.

• Articulate Strategy: Practice explaining your creative rationale and how it aligns with performance objectives and client brand.

• Understand the Niche: Research the aesthetic medicine market to understand common visual trends and marketing challenges.

📝 Enhancement Note: The interview process is heavily weighted towards demonstrating tangible performance impact through the portfolio. Candidates must be prepared to discuss data, AI integration, and strategic thinking behind their creative work.

🛠 Tools & Technology Stack

Primary Tools:

• AI Creative Tools: Nano Banana, Higgsfield, Adobe Firefly (or similar AI-powered image/video generation and editing tools).

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) or similar professional design and video editing software.

• Prototyping/Mockup Tools: Potentially Figma, Sketch, or similar for creating mockups and wireframes.

Analytics & Reporting:

• Meta Ads Manager: For direct campaign performance analysis (CTR, CPM, conversions).

• Data Visualization Tools: Potentially Tableau, Power BI, or Google Data Studio for more in-depth reporting and dashboard creation, though direct analysis in Ads Manager is likely primary.

• Analytics Platforms: Google Analytics or similar for understanding landing page performance and user behavior.

CRM & Automation:

• Project Management Software: Tools like Asana, Trello, Jira, or Monday.com for managing creative briefs, production timelines, and team collaboration.

• Communication Platforms: Slack, Microsoft Teams for internal team communication.

• Cloud Storage: Google Drive, Dropbox, or similar for asset management and sharing.

📝 Enhancement Note: Proficiency in AI creative tools is a key requirement, alongside standard design software. The ability to interpret data directly from ad platforms is essential for performance optimization.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on delivering measurable results and ROI for clients. Every creative decision is tied to business impact.

• Data-Driven: Decisions are informed by analytics, performance metrics, and market insights, rather than solely subjective aesthetic preferences.

• Innovative & Agile: Embracing new technologies like AI and adapting quickly to market trends and client needs.

• Collaborative: Working closely with Media Buyers and Account Managers to ensure cohesive campaign strategies.

• Brand-Centric: A commitment to maintaining and enhancing client brand identities, even while optimizing for performance.

Collaboration Style:

• Direct & Efficient: Short communication channels and direct coordination with Media Buyers and Account Management suggest a streamlined, results-focused approach.

• Feedback-Rich: The emphasis on iteration implies a culture where feedback is actively given and received to improve creative output.

• Cross-Functional Integration: Creatives are not produced in a silo but are integral to broader marketing campaigns, requiring close alignment with media strategy.

📝 Enhancement Note: The company culture appears to be built around delivering tangible results through a combination of creative excellence, data analysis, and technological innovation, all within a collaborative team setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and Brand: The perpetual challenge of creating visually appealing creatives that also drive high conversion rates without compromising brand integrity, especially in a sensitive market like aesthetic medicine.

• Rapidly Evolving AI Landscape: Keeping pace with the continuous advancements in AI creative tools and effectively integrating new capabilities into workflows.

• Data Interpretation Complexity: Translating complex campaign data into actionable creative insights requires strong analytical skills.

• Client Demands & Tight Deadlines: Managing multiple client projects with varying requirements and tight turnaround times in a fast-paced consulting environment.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in a suite of advanced AI creative generation and editing tools.

• Performance Marketing Specialization: Deepening knowledge of paid social strategies, funnel optimization, and conversion rate optimization (CRO).

• Niche Market Expertise: Gaining in-depth understanding of the aesthetic medicine and health industry's marketing nuances and target audiences.

• Strategic Creative Development: Evolving from executing briefs to contributing to higher-level creative strategy and campaign planning.

• Cross-Functional Skill Development: Learning from Media Buyers and Account Managers to gain a broader perspective on campaign management and client success.

📝 Enhancement Note: The role offers significant opportunities to develop highly sought-after skills in AI-driven creative production and performance marketing within a specialized, high-growth sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a creative strategy for a new paid social campaign, focusing on how you'd incorporate AI." (Preparation: Outline your steps from brief to execution, emphasizing data inputs and AI tool selection.)

• "How do you translate Meta funnel logic (hooks, UGC, offers) into specific creative concepts?" (Preparation: Prepare examples of how you've matched creative elements to funnel stages and user intent.)

• "Walk me through a time you used performance data (CTR, CPM) to iterate on a creative and improve its results. What was your process?" (Preparation: Select a strong portfolio case study and detail the data analysis, your hypothesis, the creative changes, and the outcome.) Company & Culture Questions:

• "Why are you interested in working with clients in the aesthetic medicine sector?" (Preparation: Research the industry and articulate your interest in its unique marketing challenges and opportunities.)

• "How do you ensure brand consistency when creating multiple ad variations or using AI tools?" (Preparation: Discuss your methods for brand guideline adherence and quality control.)

• "Describe your experience working in a collaborative team environment with Media Buyers and Account Managers." (Preparation: Highlight examples of successful cross-functional projects and your communication style.) Portfolio Presentation Strategy:

• Quantify and Qualify: For each project, clearly state the objective, your specific contribution, the tools used (especially AI), and the measurable results. Use hard numbers (percentages, ROAS, CPM reduction).

• Show, Don't Just Tell: Use visuals effectively. For case studies, show the original creative, the iterated version, and explain the "why" behind the changes.

• Emphasize AI's Role: Clearly articulate how AI tools helped you achieve greater efficiency, scale, or creative innovation.

• Structure for Impact: Organize your presentation logically, perhaps by client, by campaign objective, or by the type of creative. Have a clear opening and closing.

• Be Ready for Deep Dives: Expect questions about your creative decisions, your data analysis process, and your understanding of the target audience and platform.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their creative skills but also their analytical capabilities, strategic thinking, and proficiency with modern AI tools, all backed by measurable performance data in their portfolio.

📌 Application Steps

To apply for this Performance Creative Designer position:

• Submit your application through the provided link on join.com.

• Tailor your Resume: Highlight keywords and achievements related to performance marketing, paid social, creative design, AI tools, and data analysis. Quantify your accomplishments wherever possible.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies with measurable performance results from paid social campaigns. Specifically showcase your experience with AI tools and your ability to translate data into creative improvements. Include examples relevant to the aesthetic medicine or beauty sector if available.

• Prepare for an AI-Focused Interview: Be ready to discuss your experience with AI creative tools and how you integrate them into your workflow. Practice explaining your creative process and data-driven decision-making.

• Research Curia Consulting: Understand their niche (aesthetic medicine marketing), their approach (performance-driven, AI-native), and their values to articulate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.