Performance Creative Designer

📍 Job Overview

Job Title: Performance Creative Designer

Company: Flipper

Location: United Kingdom (Remote)

Job Type: Full-Time / Freelance / Part-Time

Category: Marketing Operations / Creative Production

Date Posted: November 03, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-impact static and video advertising creatives for key digital platforms like Meta and TikTok, driving performance marketing initiatives.

• Leverage cutting-edge AI image and video generation tools to conceptualize, produce, and refine visually compelling advertising assets.

• Develop and execute a robust creative testing and optimization strategy, generating multiple variations to enhance campaign performance and ROI.

• Ensure meticulous product accuracy and natural integration of Flipper's devices into diverse visual scenes and compositions.

• Collaborate remotely with an international team to deliver ongoing creative projects with a consistent flow of tasks.

📝 Enhancement Note: While the role is listed as "Full-Time," the description also mentions "Freelance / part-time engagement" and "Ongoing projects with a regular flow of tasks." This suggests flexibility in engagement models, potentially allowing for both full-time employment and freelance/part-time contributions, with a focus on continuous project-based work. The primary goal is performance-driven creative output for digital advertising channels.

📈 Primary Responsibilities

• Design and produce engaging static and video advertising creatives tailored for Meta, TikTok, and other relevant digital advertising platforms.

• Translate creative briefs, conceptual ideas, reference materials, and copy into high-quality visual assets that resonate with target audiences.

• Utilize advanced AI image and video generation tools (e.g., Midjourney, Magnific) for content creation, enhancement, and iterative refinement.

• Generate a diverse range of creative variations for A/B testing and continuous optimization of advertising campaigns.

• Adapt and format creatives for various placements and dimensions, including vertical formats like 1080x1920 and 1080x1350.

• Seamlessly integrate product renders and AI-generated visuals into realistic scene compositions, ensuring brand consistency.

• Maintain strict accuracy in product representation, paying close attention to device shape, proportions, buttons, screens, and other critical details.

• Implement feedback and revisions effectively to continuously elevate the quality and performance of creative output.

• Proactively research and explore emerging AI tools and innovative workflows to enhance the efficiency and effectiveness of the creative production process.

📝 Enhancement Note: The emphasis on "product accuracy" is crucial for this role, indicating a need for meticulous attention to detail beyond typical graphic design tasks. The responsibility to "explore new AI tools and workflows" highlights a forward-thinking approach to creative production and a requirement for continuous learning and adaptation.

🎓 Skills & Qualifications

Education: No specific educational degree is mandated, but a strong portfolio demonstrating practical application of design principles and digital advertising experience is paramount.

Experience: A minimum of 2-5 years of experience in graphic design, digital advertising, or creative production, with a proven track record in developing performance-oriented visuals.

Required Skills:

• Proficient graphic design skills with a strong command of Adobe Photoshop.

• Familiarity and practical experience with Figma for collaborative design workflows.

• Hands-on experience with AI image and video generation tools and established workflows.

• Competency in video editing and motion graphics using Adobe Premiere Pro and After Effects.

• Solid understanding of core design principles: composition, typography, color theory, lighting, perspective, and visual storytelling.

• Ability to create realistic visuals and seamlessly integrate product imagery into diverse environments.

• Exceptional attention to detail, particularly concerning product accuracy and visual fidelity.

• Proven ability to work autonomously, manage multiple concurrent projects, and consistently meet deadlines.

• A comprehensive portfolio showcasing relevant graphic design and digital advertising work. Preferred Skills:

• Experience with specific AI tools such as Midjourney, Magnific, and Eleven Labs.

• Prior experience creating visuals for consumer electronics, technology, or lifestyle brands.

• Foundational understanding of performance marketing principles and the impact of creative testing on campaign success.

📝 Enhancement Note: The "Nice-to-haves" strongly suggest that candidates with direct experience in consumer electronics and a grasp of performance marketing metrics will have a significant advantage. The emphasis on AI tools is a core requirement, not just a preference.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of static and video advertising creatives developed for digital platforms (Meta, TikTok, etc.).

• Include case studies demonstrating the process of turning briefs into final visual assets, highlighting problem-solving and creative execution.

• Feature examples of AI-generated visuals and how they were integrated into final ad campaigns.

• Present work that illustrates adaptation of creatives for different formats and placements, including vertical video.

• Demonstrate meticulous attention to product accuracy in visual representations.

• Highlight any work that involved creative testing and optimization, ideally with performance insights. Process Documentation:

• Clearly articulate your workflow for creating advertising creatives from brief to final delivery, emphasizing the use of AI tools.

• Detail your approach to product visualization, ensuring accuracy and natural integration.

• Explain your methodology for developing creative variations and conducting A/B testing.

• Describe your process for incorporating feedback and iterating on designs.

📝 Enhancement Note: The portfolio is the primary evaluation tool. It must clearly demonstrate not only design talent but also a strategic understanding of performance marketing, AI tool utilization, and meticulous product representation. Candidates should be prepared to walk through their creative process and the rationale behind their design decisions.

💵 Compensation & Benefits

Salary Range: As this is a freelance/part-time engagement with potential for ongoing projects, compensation is discussed individually. Based on industry standards for a mid-level Performance Creative Designer with AI expertise in the UK market, an hourly rate could range from £25 - £50+, depending on experience, skill set, and project scope.

Benefits:

• Remote collaboration with an international team, offering flexibility and a global perspective.

• Flexible engagement models: Freelance / Part-Time, allowing for work-life balance.

• Consistent workflow with ongoing projects and a regular flow of tasks, ensuring continuous engagement.

• Opportunity to work with a popular and innovative tech product (Flipper Zero) and its expanding product line.

Working Hours: Flexible, aligning with remote collaboration needs and project deadlines. While the role is described as potentially full-time, the freelance/part-time nature allows for adaptable working hours, provided project deliverables and deadlines are met.

📝 Enhancement Note: The salary is explicitly stated as "discussed individually based on experience and skills." The provided range is an estimate based on typical freelance rates for similar roles in the UK, factoring in the specialized AI skill set. The benefits are primarily focused on flexibility and continuous engagement rather than traditional employment perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Electronics / Technology Hardware & Software. Flipper is known for its unique hardware products like the Flipper Zero, fostering a community of tech enthusiasts and engineers.

Company Size: Flipper is a growing company, likely mid-sized, with an international team, suggesting a dynamic and fast-paced environment.

Founded: Flipper was founded in 2020, indicating a relatively young but rapidly evolving company with a strong focus on innovation and community building.

Team Structure:

• The creative team is international and works remotely, implying a need for strong asynchronous communication skills and self-management.

• Collaboration likely occurs through digital project management tools and communication platforms.

• The role supports product launches and ongoing marketing efforts for multiple products (Flipper Zero, Flipper One, BUSY Bar). Methodology:

• Data-driven approach to creative development, focusing on performance marketing and A/B testing.

• Emphasis on leveraging AI and emerging technologies to enhance creative production efficiency and effectiveness.

• Agile and iterative approach to design, incorporating feedback and continuous improvement.

Company Website: https://flipper.net/

📝 Enhancement Note: Flipper cultivates a culture around innovation, community, and cutting-edge technology. The remote and international nature of the team suggests a need for proactive communication and adaptability. The company's focus on new products like Flipper One and BUSY Bar indicates a dynamic environment with opportunities to contribute to diverse creative challenges.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring independent execution and a solid understanding of digital advertising creative best practices. It offers a pathway to become a key contributor in performance creative production.

Reporting Structure: While not explicitly detailed, the Performance Creative Designer will likely report to a Marketing Manager, Head of Creative, or a similar role overseeing digital advertising efforts. Collaboration will extend across marketing, product, and potentially engineering teams to ensure product accuracy.

Operations Impact: The primary impact of this role is directly on marketing campaign performance. By creating effective, data-informed creatives, the designer will influence key metrics such as click-through rates (CTR), conversion rates, customer acquisition cost (CAC), and overall return on ad spend (ROAS).

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven creative production and performance marketing analytics.

• Leadership: Potentially grow into a Senior Performance Creative Designer or Creative Lead role, overseeing junior designers or specific campaign strategies.

• Skill Expansion: Develop advanced skills in motion graphics, video production, and cross-platform creative strategy.

• Product Involvement: Gain deeper insights into product development and marketing for innovative tech gadgets, potentially influencing future creative directions.

📝 Enhancement Note: Growth in this role is tied to demonstrable impact on campaign performance and mastery of AI creative tools. The company's innovative product line offers opportunities to build a portfolio in a niche but growing market.

🌐 Work Environment

Office Type: Fully remote, allowing individuals to work from their preferred location.

Office Location(s): While the role is remote, the mention of "United Kingdom" as a location requirement suggests a need for candidates to be based there, possibly for tax or legal reasons, or to align with specific team members or time zones.

Workspace Context:

• A fully remote setup necessitates a self-disciplined and organized work environment.

• Collaboration tools and platforms will be central to daily operations.

• Access to reliable internet and necessary hardware/software is assumed.

• The environment is likely fast-paced, with a focus on rapid iteration and performance feedback.

Work Schedule: Flexible, with an emphasis on meeting project deadlines and availability for team communication. The standard working hours are noted as 40 hours per week, but the freelance/part-time aspect allows for negotiation and adaptation.

📝 Enhancement Note: The remote nature of the work requires strong self-management, excellent communication skills, and the ability to thrive in a distributed team environment. Candidates should ensure they have a suitable workspace and reliable technology.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of portfolio and introduction to assess basic qualifications and alignment with role requirements.

• Technical/Creative Assessment: Likely a practical exercise or a deep dive into portfolio pieces to evaluate design skills, AI tool proficiency, and understanding of performance marketing principles. This may include a small creative challenge.

• Team/Hiring Manager Interview: Discussion about experience, problem-solving approach, collaboration style, and cultural fit with the Flipper team.

• Final Interview: Possibly with a senior leader to discuss broader strategic alignment and confirm fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the job description, showcasing both static and video ad creatives.

• Highlight AI Integration: Clearly demonstrate how you've used AI tools in your creative process, emphasizing the benefits and outcomes.

• Showcase Performance Focus: If possible, include metrics or insights that demonstrate the performance impact of your creative work. Explain your approach to testing and optimization.

• Emphasize Product Accuracy: Include examples where you've meticulously represented products, especially for tech or consumer electronics.

• Structure for Clarity: Use clear headings, brief descriptions, and compelling visuals. Be prepared to walk through your process and rationale for each project.

Challenge Preparation:

• Be ready to discuss your approach to creating ads for platforms like Meta and TikTok, considering their unique best practices.

• Prepare to articulate your workflow for using AI tools, from prompt engineering to refinement.

• Think about how you would ensure product accuracy when creating visuals for devices you may not have physical access to.

• Practice explaining your design decisions and how they connect to marketing objectives.

📝 Enhancement Note: The portfolio is critical. Candidates should treat it as a primary application document and be prepared to defend their creative choices and process. Emphasis will be placed on practical application of AI tools and their impact on advertising performance.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design: Adobe Photoshop (required), Figma (familiarity required).

• AI Image Generation: Midjourney, Magnific (preferred), and other relevant AI tools.

• AI Video Generation: Experience with AI video tools is a plus.

• Video Editing & Motion Graphics: Adobe Premiere Pro, Adobe After Effects (required).

Analytics & Reporting:

• While not explicitly listed as required tools, a strong understanding of performance marketing metrics and analytics platforms (e.g., Meta Ads Manager, TikTok Ads Manager analytics) is essential for optimizing creatives. CRM & Automation:

• Not directly relevant to this creative role, but understanding how creatives are deployed within advertising platforms is key.

📝 Enhancement Note: Proficiency in Photoshop, Premiere Pro, and After Effects is non-negotiable. Practical, hands-on experience with AI image and video generation tools is equally critical. Familiarity with Figma is beneficial for collaborative workflows.

👥 Team Culture & Values

Operations Values:

• Innovation: Embracing new technologies like AI to push creative boundaries and improve efficiency.

• Performance-Driven: A focus on delivering measurable results through compelling and optimized advertising creatives.

• Community-Centric: Understanding and catering to the tech-enthusiast community that Flipper serves.

• Detail-Oriented: Meticulous attention to product accuracy and visual fidelity.

• Collaboration: Working effectively in a remote, international team environment.

Collaboration Style:

• Proactive and clear communication via digital platforms.

• Ability to provide and receive constructive feedback effectively.

• Independent work ethic with shared goals and accountability.

• Openness to experimentation and learning from both successes and failures in creative testing.

📝 Enhancement Note: Flipper likely values a proactive, self-starting individual who is passionate about technology and creative problem-solving. The emphasis on AI and performance suggests a culture that embraces experimentation and data-informed decision-making.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration: The need to produce multiple creative variations quickly for ongoing testing and optimization.

• AI Tool Mastery: Staying ahead of the curve with rapidly evolving AI technologies and integrating them effectively into workflows.

• Product Accuracy Demands: Maintaining high standards for product representation, especially with complex tech gadgets.

• Remote Collaboration: Effectively communicating and collaborating with an international, distributed team.

• Performance Pressure: Creating visuals that directly contribute to measurable marketing campaign success.

Learning & Development Opportunities:

• AI Specialization: Becoming an expert in AI-driven visual content creation for marketing.

• Performance Marketing Acumen: Deepening understanding of how creative impacts campaign metrics and strategy.

• Cross-Platform Expertise: Gaining experience with a variety of digital advertising platforms and their creative requirements.

• Industry Exposure: Working with innovative tech products that have a passionate global community.

📝 Enhancement Note: This role offers a unique opportunity to hone skills at the intersection of cutting-edge AI technology, performance marketing, and consumer electronics, a rapidly growing and in-demand skill set.

💡 Interview Preparation

Strategy Questions:

• "Describe your typical workflow for creating a set of social media ad creatives, from brief to final delivery, focusing on your use of AI tools."

• "How do you ensure product accuracy and realism when creating visuals for a device like the Flipper Zero, especially if you don't have a physical unit?"

• "Walk me through a time you developed multiple creative variations for A/B testing. What was your hypothesis, and what were the results?"

• "What are your favorite AI image/video generation tools, and how do you approach prompt engineering and refinement?"

• "How do you adapt creative assets for different platforms like Meta Stories versus TikTok feeds?" Company & Culture Questions:

• "What interests you about Flipper and its products, such as the Flipper Zero?"

• "How do you approach feedback and revisions on your creative work?"

• "Describe your experience working in a remote, international team environment." Portfolio Presentation Strategy:

• "Be prepared to present 2-3 key projects in detail. For each, explain the brief, your creative process (especially AI integration), your design choices, any challenges you faced, and the outcome (if performance data is available)."

• "Clearly articulate how your work directly addresses the requirements of this Performance Creative Designer role."

• "Demonstrate your ability to quickly iterate and create variations."

📝 Enhancement Note: Candidates should be ready to showcase their practical AI skills, their understanding of performance marketing, and their ability to work independently and collaboratively in a remote setting. The portfolio presentation is paramount.

📌 Application Steps

To apply for this Operations Creative Designer position:

• Submit your application, including your portfolio and a brief introduction, via the provided link.

• Portfolio Customization: Ensure your portfolio prominently features examples of static and video ad creatives, AI-generated visuals, and work demonstrating product accuracy. Tailor your presentation to highlight your experience with Meta, TikTok, and your understanding of performance marketing.

• Resume Optimization: Clearly list your proficiency with required software (Photoshop, Premiere Pro, After Effects, Figma) and your practical experience with AI image/video generation tools. Quantify achievements where possible, especially regarding creative impact or efficiency gains.

• Prepare for Portfolio Walkthrough: Be ready to discuss your creative process, the rationale behind your design decisions, and how you leverage AI tools. Practice articulating your understanding of performance marketing metrics and creative testing.

• Company Research: Familiarize yourself with Flipper's products (Flipper Zero, Flipper One, BUSY Bar) and their community. Understand their brand aesthetic and marketing approach to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.