Middle Product Designer (Web)

📍 Job Overview

Job Title: Middle Product Designer (Web)

Company: Amo

Location: Remote

Job Type: Full-time

Category: Product Design / E-commerce Operations

Date Posted: May 25, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and optimize user experiences for web funnels and quizzes within the e-commerce space, specifically for nutrition supplements.

• Leverage data analytics and A/B testing to drive significant improvements in key growth and conversion metrics.

• Collaborate closely with cross-functional teams, including product management, marketing, analytics, and development, to deliver impactful design solutions.

• Contribute to the development and expansion of design systems to ensure consistency and efficiency across web products.

• Focus on a data-driven approach to design, translating business requirements into user-centric solutions that directly impact revenue.

📝 Enhancement Note: This role is positioned at the intersection of Product Design, Growth Marketing, and E-commerce Operations. While the title is "Product Designer," the core responsibilities and required skills heavily emphasize conversion rate optimization (CRO) and performance marketing through design. Candidates should highlight experience in optimizing sales funnels and driving revenue through UX/UI.

📈 Primary Responsibilities

• Conceptualize, design, and iterate on UX/UI solutions for web funnels, quizzes, and e-commerce product pages, aiming to enhance user engagement and drive conversions.

• Generate design hypotheses and create compelling visual assets and prototypes for A/B testing, working in tandem with product and analytics teams to validate assumptions.

• Analyze user behavior data, A/B test results, and product performance metrics to identify areas for UX improvement and optimize conversion rates across the customer journey.

• Enhance the existing UI design of web funnels, ensuring a seamless and intuitive user experience from initial touchpoint to purchase.

• Contribute to the expansion and maintenance of the company's design system, ensuring brand consistency and design efficiency across all web properties.

• Collaborate with product managers and marketers to translate business objectives and user needs into effective design strategies for the nutrition supplement vertical.

• Participate in user research and usability testing to gather insights that inform design decisions and validate proposed solutions.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance-driven design within an e-commerce context. The emphasis on "web funnels," "quizzes," and "conversion rate optimization" suggests a need for designers who understand the full customer acquisition and conversion lifecycle, not just aesthetic design.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, or a related field is often preferred for mid-level design roles. Equivalent practical experience will also be considered.

Experience: Minimum of 3 years of professional experience in a Product Designer role, with a proven track record of delivering design solutions that demonstrably improved business metrics and user engagement.

Required Skills:

• Proven experience in UX/UI design for web applications and e-commerce platforms.

• Expertise in Figma for wireframing, prototyping, interface design, and managing design systems.

• Demonstrated experience in designing for and analyzing A/B tests to drive continuous improvement.

• Strong understanding of data-driven design principles and the ability to interpret analytics to inform design decisions.

• Familiarity with key product and growth metrics such as Conversion Rate (CR), Funnel Completion Rate, Checkout CR, and Average Order Value (AOV).

• Ability to articulate and defend design decisions with clear reasoning based on user behavior, metrics, and business objectives.

• Experience working effectively within cross-functional teams, including product managers, marketing specialists, analysts, and developers.

Preferred Skills:

• Experience designing for "phygital" products or integrating digital experiences with physical goods.

• Familiarity with nutrition supplements or the health and fitness industry.

• Knowledge of basic HTML/CSS to understand implementation constraints and possibilities.

• Experience with user research methodologies and usability testing.

• Proficiency in other design and prototyping tools beyond Figma.

📝 Enhancement Note: The "Middle Product Designer" title implies a need for professionals who can work with a degree of autonomy, take ownership of design initiatives, and contribute strategically. The emphasis on data-driven decision-making and conversion metrics elevates this role beyond standard UI design, requiring a growth-oriented mindset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 case studies demonstrating end-to-end product design processes for web-based funnels, quizzes, or e-commerce conversion optimization projects.

• Clearly articulate the problem statement, your design process, the hypotheses tested, and the specific metrics that were improved as a result of your design interventions.

• Highlight your proficiency with Figma, including examples of interactive prototypes, design system components, and complex UI solutions.

• Demonstrate your ability to work with data, showing how user analytics and A/B test results informed your design iterations and led to measurable outcomes.

Process Documentation:

• Your portfolio should implicitly or explicitly document your approach to:

  • User-centric design thinking and problem definition.

  • Hypothesis generation and A/B testing design.

  • Data analysis for identifying UX friction points and optimization opportunities.

  • Design system development and maintenance for web products.

  • Iterative design processes based on user feedback and performance data.

📝 Enhancement Note: For a role with a strong emphasis on data-driven decision-making and conversion optimization, a portfolio that explicitly quantifies impact through metrics and clearly outlines the process of achieving those results will be paramount. Candidates should be prepared to walk through their case studies in detail, explaining the "why" behind their design choices and the measured outcomes.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience requirement, fully remote nature, and the company's focus on a competitive tech environment, a typical salary range for a Middle Product Designer in a remote setting could be estimated between $70,000 - $100,000 USD annually. This is a general estimate and may vary based on the candidate's specific experience, location, and negotiation.

Benefits:

• Work-Life Balance:

  • 20 paid vacation days annually.
  • Two additional paid recharge holidays per year for extended breaks.
  • Unlimited paid sick leave to prioritize well-being and recovery.

• Health & Wellness:

  • Full medical insurance coverage starting from the first month of employment.
  • Corporate training sessions (yoga, boxing, functional exercises) offered in-office.
  • Personal budget for gym memberships or sports equipment.
  • Daily provided breakfast and lunch at the office (for those who choose to visit).

• Professional Development:

  • Individual development plans tailored to career growth.

  • Regular performance reviews to track progress and provide feedback.

  • Significant coverage for external courses and professional development opportunities.

  • Support for English language learning through corporate providers or external schools. Working Hours: The standard working hours are 40 per week, typical for a full-time role. The fully remote nature offers flexibility in structuring the workday, allowing for asynchronous collaboration and personal scheduling, which is beneficial for deep work and managing A/B test cycles.

📝 Enhancement Note: The salary estimation is based on general US market data for remote mid-level product designers in tech companies, factoring in the listed benefits which indicate a strong investment in employee well-being and development. The "unlimited paid sick leave" and "additional paid recharge holidays" are significant benefits that contribute to a healthy work-life balance, highly valued in the tech and design industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Fitness Technology, E-commerce, Digital Health, "Phygital" Products. Amo operates in a dynamic and growing sector, blending digital wellness solutions with physical products. This context means the company is likely focused on user engagement, retention, and a data-driven approach to product development and sales.

Company Size: Amo is a growing company, likely falling into the "50-200 employees" or "201-500 employees" range based on the operational scope described (multiple apps, new product lines). This size typically offers a balance between established processes and the agility to influence change.

Founded: Founded in Ukraine, Amo has established a significant presence in the digital health and fitness space with its existing apps. The expansion into "phygital" products and nutrition supplements indicates a strategic growth phase, aiming to capture a larger share of the wellness market by offering a more holistic product ecosystem.

Team Structure:

• The Web team focuses on the creation and optimization of web-based customer journeys, particularly for the new nutrition supplement line.

• This Product Designer will be part of a cross-functional team that likely includes Product Managers, Analysts, Marketers, and Developers, all working towards common growth objectives.

Methodology:

• Data-Driven Decision Making: Strong emphasis on using analytics, user behavior data, and A/B test results to guide design choices and measure impact.

• Agile & Iterative Design: The role requires a fast-paced, iterative approach, with a focus on testing hypotheses quickly and adapting designs based on performance.

• Cross-functional Collaboration: A culture of working closely with diverse teams to achieve product and business goals.

• Growth Mindset: Focus on improving key metrics like conversion rates, user engagement, and revenue.

Company Website: amo-union.org

📝 Enhancement Note: The company's mission to make healthy living accessible and its expansion into "phygital" products suggest an innovative and user-centric approach. The "Web team" focus on nutrition supplements indicates a strategic business unit with clear performance targets, making this role critical for revenue generation.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Product Designer role. It signifies a professional who has moved beyond foundational design skills and can independently manage design projects, contribute strategically to product development, and influence outcomes through data-informed design. They are expected to take ownership, mentor junior designers (if applicable), and drive complex design challenges.

Reporting Structure: The Product Designer will report to a Product Design Lead. They will work closely with Product Managers, Growth Marketers, and Developers on the Web team. This structure facilitates direct collaboration on growth initiatives and product development cycles.

Operations Impact: The role has a direct and significant impact on revenue operations and Go-To-Market (GTM) strategies. By optimizing web funnels and conversion rates for nutrition supplements, the designer directly influences sales volume, customer acquisition cost (CAC), and overall profitability. Their work is measurable through key e-commerce and growth metrics, making their contribution highly visible and critical to the business's success.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in e-commerce UX/UI, conversion rate optimization (CRO), growth design, and data-driven product development.

• Leadership Potential: As a mid-level designer, there's a clear path to Senior Product Designer roles, potentially leading design initiatives or mentoring junior team members.

• Cross-functional Exposure: Gaining in-depth experience working with marketing, analytics, and product teams provides a holistic understanding of the business, paving the way for potential transitions into Product Management or Growth roles.

• Industry Expertise: Developing specialized knowledge within the booming health and fitness tech industry.

📝 Enhancement Note: This role is ideal for a designer who thrives in a performance-oriented environment and wants to see a direct correlation between their design work and business outcomes. The "middle" designation suggests a need for someone who can not only execute but also contribute to strategic thinking around user acquisition and conversion.

🌐 Work Environment

Office Type: While the role is fully remote, the company offers an office environment with amenities like provided meals and corporate training. This suggests a hybrid-friendly culture, where employees can choose to work remotely or leverage office facilities for collaboration or focused work. The emphasis on "phygital" products might also imply a connection to physical product logistics or brand experiences.

Office Location(s): The company is Ukrainian-based, but the role is fully remote. This implies that while the company has a physical presence, they are committed to a distributed workforce and are open to talent globally. Specific office locations are not listed as primary work locations for this remote role.

Workspace Context:

• Remote Flexibility: The primary workspace is wherever the employee chooses, allowing for personalized work environments.

• Collaborative Tools: Expect extensive use of digital collaboration tools (e.g., Slack, Miro, Figma) for communication and co-creation.

• Data & Analytics Focus: The workspace will be heavily influenced by data dashboards and performance metrics, requiring a focused and analytical approach.

• Cross-functional Interaction: Opportunities to engage with diverse teams, fostering a dynamic and collaborative remote work experience.

Work Schedule: Standard 40-hour work week. While remote, adherence to core working hours may be necessary for real-time collaboration with teams in similar time zones or for critical meetings, though the company's structure likely supports asynchronous work to some extent.

📝 Enhancement Note: The remote nature of the role is a key feature, offering significant flexibility. However, the mention of office amenities and corporate training suggests that the company values in-person connection, even if not mandatory for this specific position. Candidates should be comfortable with a primarily digital collaboration environment.

📄 Application & Portfolio Review Process

Interview Process:

1. Recruiter Interview: Initial screening to assess general fit, motivation, and basic qualifications.

2. Product Design Lead Interview: In-depth discussion about design philosophy, experience, and technical skills, with a focus on how your approach aligns with the team's needs.

3. Test Task: A practical design challenge to evaluate your problem-solving skills, design process, and ability to deliver solutions relevant to the role's requirements (e.g., optimizing a funnel or quiz flow).

4. Final Interview with Chief Revenue Officer (CRO): A strategic conversation focusing on your understanding of business objectives, revenue impact, and how your design contributions can drive growth.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the business problem, your specific design solution, and the measurable results (e.g., "Increased conversion rate by X%", "Reduced drop-off by Y%"). Use actual metrics where possible.

• Showcase Process: Detail your thought process, from initial research and ideation through wireframing, prototyping, user testing, and iteration. Explain why you made certain design decisions.

• Highlight A/B Testing: If you have experience with A/B testing, dedicate a section to explaining how you generated hypotheses, designed variations, and analyzed results.

• Figma Proficiency: Ensure your portfolio demonstrates advanced Figma skills, including component libraries, auto-layout, and interactive prototyping.

• Tailor to CRO: Since the final interview is with the CRO, emphasize how your design work directly contributes to revenue generation and business growth. Structure your case studies to highlight this impact.

Challenge Preparation:

• Understand the Context: If given a test task, thoroughly research Amo, their products (MadMuscles, Harna, Unimeal), and the specific challenge related to nutrition supplements and web funnels.

• Focus on Metrics: For any hypothetical scenarios or test tasks, think about the key metrics you would want to influence and how you would measure success.

• Data-Driven Justification: Be prepared to explain your design choices using data, user behavior insights, and business objectives.

• CRO Mindset: Practice articulating how design decisions translate into tangible revenue gains.

📝 Enhancement Note: The interview process culminates with the Chief Revenue Officer, underscoring the business and revenue-critical nature of this design role. Candidates should prepare to speak the language of sales, marketing, and revenue growth, not just design principles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all aspects of design, including wireframing, high-fidelity mockups, prototyping, and managing design systems. Proficiency is a must.

• Prototyping Tools: While Figma has strong prototyping capabilities, familiarity with other tools like InVision, Axure, or ProtoPie may be beneficial for complex interactions.

• Collaboration Platforms: Slack (for communication), Miro (for whiteboarding and brainstorming), Jira/Trello (for project management).

Analytics & Reporting:

• Web Analytics Tools: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms is crucial for understanding user behavior and tracking performance metrics.

• A/B Testing Platforms: Familiarity with tools like Google Optimize (though sunsetting), Optimizely, VWO, or in-house A/B testing frameworks.

• Data Visualization Tools: While not explicitly stated, understanding how to interpret data from dashboards (e.g., Tableau, Power BI, Looker) would be advantageous.

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how customer data flows from web interactions into CRM systems (like Salesforce, HubSpot) can provide valuable context for user journey design.

• Marketing Automation: Awareness of how marketing automation tools (e.g., Marketo, HubSpot) might influence or be influenced by web funnel design.

📝 Enhancement Note: The emphasis on A/B testing and analytics means that proficiency in data interpretation and tools that facilitate experimentation is as critical as traditional design software. Candidates should be ready to discuss how they use data to inform and validate their design work.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: A core value driving decision-making, emphasizing the use of data to validate hypotheses and optimize outcomes.

• User-Centricity: A commitment to understanding and serving user needs, even within a performance-driven context.

• Agility & Iteration: A culture that embraces rapid experimentation, learning from failures, and continuous improvement.

• Cross-functional Synergy: Valuing collaboration and open communication across departments to achieve shared goals.

• Impact & Accountability: A focus on delivering measurable business results and taking ownership of outcomes.

Collaboration Style:

• Open Communication: Encouraging direct and transparent dialogue across teams.

• Data-Informed Discussions: Debates and decisions are grounded in data and performance metrics.

• Iterative Feedback Loops: Regular touchpoints for sharing work-in-progress, gathering feedback, and making adjustments.

• Shared Ownership: Teams work collaboratively towards common objectives, fostering a sense of collective responsibility for product success.

📝 Enhancement Note: The company's culture appears to be a blend of a performance-oriented tech startup and a mission-driven health and fitness company. Designers are expected to be proactive, data-literate, and collaborative, contributing to a culture of continuous improvement and measurable impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the fine line between creating an optimal user experience and driving aggressive conversion metrics for sales.

• Rapid Iteration & Experimentation: The fast-paced nature requires comfort with frequent design changes, A/B tests, and the potential for designs to be quickly iterated upon or discarded based on data.

• Cross-functional Alignment: Ensuring consistent understanding and collaboration on design goals and metrics with diverse teams like marketing, analytics, and development.

• Design System Evolution: Contributing to and maintaining a design system for a growing product line (nutrition supplements) while accommodating new features and optimizations.

Learning & Development Opportunities:

• Specialization in Growth Design: Deepen expertise in conversion rate optimization, funnel design, and performance marketing through design.

• E-commerce & Phygital Product Design: Gain valuable experience in a rapidly evolving market segment that bridges digital and physical products.

• Advanced Analytics & A/B Testing: Hone skills in interpreting complex data sets and leveraging A/B testing frameworks for impactful design.

• Leadership & Mentorship: Potential for growth into senior roles, leading design projects or mentoring junior designers as the team expands.

📝 Enhancement Note: This role offers a significant opportunity to develop specialized skills in growth design and e-commerce optimization. The challenges are directly tied to the demands of a performance-driven environment, making it an excellent proving ground for designers looking to make a tangible business impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data and A/B testing results to significantly improve a web funnel or conversion rate. What was your process, and what were the key metrics you influenced?"

• "How do you balance user experience needs with aggressive business goals, such as increasing sales conversion rates for products like nutrition supplements?"

• "Walk me through a complex UX/UI challenge you faced in designing a web funnel or quiz. How did you approach it, and what was the outcome?"

Company & Culture Questions:

• "What interests you about Amo's mission and its expansion into 'phygital' products and nutrition supplements?"

• "How do you typically collaborate with product managers, analysts, and marketers? Describe a successful cross-functional project."

• "How do you ensure your design decisions align with business objectives and contribute to revenue growth?"

Portfolio Presentation Strategy:

• Start with Impact: Begin your case study walkthrough by stating the core problem and the quantifiable business impact you achieved.

• Tell a Story: Structure your presentation as a narrative, guiding the interviewer through your problem-solving process, design iterations, and the data that supported your decisions.

• Focus on "Why": For each design decision, be prepared to explain the rationale behind it, referencing user research, data analysis, or business requirements.

• Quantify Everything: Highlight metrics, conversion rates, and ROI wherever possible. If exact numbers are confidential, use percentages or comparative statements.

• Showcase Figma Skills: Demonstrate your mastery of Figma through interactive prototypes and clear explanations of your component-based design approach.

📝 Enhancement Note: Given the interview with the CRO, interview preparation should heavily emphasize the business impact of design. Candidates should be ready to discuss conversion funnels, AOV, CAC, and how their design solutions directly contribute to revenue and profitability.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on lever.co.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 strong case studies focused on web funnels, e-commerce conversion optimization, and data-driven design. Prioritize projects with measurable business outcomes and a clear demonstration of your A/B testing experience.

• Resume Optimization: Ensure your resume clearly states your years of experience as a Product Designer, highlights proficiency in Figma, and lists key skills such as UX/UI Design, A/B Testing, Conversion Rate Optimization, and Data-Driven Design. Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your design process and the business impact of your work. Prepare to discuss case studies in detail, focusing on how your design solutions drove revenue and improved key metrics for the CRO.

• Company Research: Familiarize yourself with Amo's existing products (MadMuscles, Harna, Unimeal) and their mission. Understand their expansion into nutrition supplements and the "phygital" product concept to demonstrate genuine interest and strategic thinking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---