Media Design Manager Global Commerce (m|w|d)

📍 Job Overview

Job Title: Media Design Manager Global Commerce (m|w|d)

Company: FC Bayern München

Location: München, Germany

Job Type: Full-time

Category: Marketing Operations & Creative Design

Date Posted: 2026-09-16

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creative development and execution of compelling content and design concepts for FC Bayern's Global Commerce division, ensuring brand consistency across all touchpoints.

• Drive the creation of visually striking graphics, impactful campaign assets, and engaging digital content that resonates with target audiences across diverse markets and platforms.

• Manage the end-to-end process of product photography, from planning and execution to post-production and retouching, to produce high-quality imagery for e-commerce, digital channels, and marketing initiatives.

• Collaborate closely with internal teams such as E-commerce, Stores, Portfolio Planning, and Product Development to align design strategies with overarching business objectives and product launches.

📝 Enhancement Note: While the job title is "Media Design Manager," the responsibilities heavily lean into creative operations and GTM asset creation for a commercial division. The focus on "Global Commerce" indicates a strategic role in generating assets that drive sales and brand presence internationally. This role requires a blend of creative design expertise and an understanding of commercial objectives, making it a hybrid position within the broader GTM operations spectrum.

📈 Primary Responsibilities

• Lead the creative direction and strategic development of content and design concepts for FC Bayern's Global Commerce initiatives, aligning with brand guidelines and commercial goals.

• Conceptualize and produce eye-catching graphics, campaign visuals, and diverse digital assets tailored for various formats, international markets, platforms, and communication objectives.

• Execute the creation of key visuals, artwork, and print-ready production data, ensuring high fidelity and adherence to technical specifications.

• Oversee and execute product photography sessions, including planning, shooting, and comprehensive post-production, including retouching, to enhance product appeal for e-commerce and marketing.

• Develop and maintain high-quality visual assets for e-commerce platforms, digital channels, physical stores, and integrated marketing campaigns, ensuring a cohesive brand experience.

• Guarantee consistent and on-brand visual implementation across all digital and physical channels, reinforcing FC Bayern's brand identity.

• Foster strong collaborative relationships with internal stakeholders across E-commerce, Retail Stores, Portfolio Planning, and Product Development to ensure seamless integration of design efforts with business strategies.

📝 Enhancement Note: The responsibilities emphasize a hands-on creative role with strategic oversight. For operations professionals, this means understanding how design assets directly impact conversion rates, brand perception, and overall commercial success. The role requires not just creative execution but also the ability to manage design projects from concept to completion, ensuring timely delivery and alignment with GTM strategies.

🎓 Skills & Qualifications

Education:

• A vocational training or a completed university degree in Graphic Design, Communication Design, Media Design, or a closely related field.

• Bachelor's degree is preferred, indicating a foundational understanding of design principles and theory. Experience:

• Relevant professional experience in graphic or media design, with a strong preference for experience within content creation and digital communication, ideally in a commercial or e-commerce context.

• Mid-level experience (2-5 years) is expected, demonstrating a solid track record and the ability to work independently. Required Skills:

• Proven ability to develop and implement creative, audience-focused, and brand-aligned design concepts across various channels.

• Strong understanding of current visual and commercial trends and their effective application to engage target demographics.

• Deep appreciation for and consistent application of brand and design guidelines across diverse media and customer touchpoints.

• High proficiency in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and InDesign for design and production.

• Experience in product photography and professional image editing/retouching techniques.

• Excellent command of MS Office Suite for general business and communication tasks.

• Fluency in German (negotiation level) and very good English proficiency for international communication. Preferred Skills:

• Knowledge of 3D design and rendering techniques.

• Familiarity with and experience in utilizing AI-powered design tools.

• Experience in campaign management and content creation for global commerce.

📝 Enhancement Note: The emphasis on "Global Commerce" and international markets suggests that candidates with experience in localization, adapting designs for different cultural contexts, and managing assets for a global e-commerce platform will be highly valued. Proficiency in AI design tools is a forward-looking requirement, signaling the company's interest in innovative and efficient design processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive design portfolio showcasing a range of creative work, specifically highlighting campaigns, digital assets, and e-commerce visuals.

• Demonstrations of how design concepts were developed, adapted for different channels (e.g., e-commerce, social media, print), and executed to meet specific commercial objectives.

• Examples of work that illustrate a strong understanding and application of brand guidelines and a consistent visual identity.

• Case studies that detail the creative process, problem-solving approaches, and the impact of design on campaign performance or commercial outcomes. Process Documentation:

• Evidence of structured workflow management in design projects, from initial concept to final delivery, including timelines and approval processes.

• Examples of how design processes were optimized for efficiency, especially concerning asset creation for multiple markets and platforms.

• Documentation or examples of collaboration with cross-functional teams (e.g., E-commerce, Product Development) to integrate design into broader GTM strategies.

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to go beyond just showcasing aesthetics; it must demonstrate a strategic approach to design that supports commercial goals. Candidates should prepare to discuss the "why" behind their design choices, the commercial context, and the measurable impact of their work, rather than just the "how."

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Media Design Managers with 2-5 years of experience in major German cities like Munich, a competitive annual salary range of €45,000 - €60,000 is estimated. This range considers the specific responsibilities, the prestige of the FC Bayern brand, and the cost of living in Munich. Benefits:

• Employee Discounts: Potential for discounts on FC Bayern merchandise, tickets, and club-related products.

• Health & Wellness: Access to health programs, possibly including fitness facilities or partnerships.

• Professional Development: Opportunities for training in new design software, AI tools, and professional growth within the company.

• Retirement Plan: Contribution to a company-sponsored pension scheme.

• Work-Life Balance: While on-site, efforts may be made to promote a healthy work-life balance, potentially with flexible working arrangements where feasible.

Working Hours:

• Standard full-time working hours are expected, approximately 40 hours per week. The role is on-site in Munich, requiring consistent presence.

📝 Enhancement Note: The salary estimate is based on typical compensation for mid-level design roles in Germany's creative and sports industries, adjusted for Munich's higher cost of living. Specific benefits can vary and should be confirmed during the interview process. The "m|w|d" designation indicates the role is open to male, female, and diverse gender identities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Entertainment, Retail, Media. FC Bayern München is a globally recognized football club with a significant commercial arm, operating in a high-performance, dynamic environment that blends athletic passion with business acumen. This industry context means a focus on brand excellence, fan engagement, and commercial success.

Company Size: Large Enterprise. FC Bayern is a major international sports organization with thousands of employees globally, indicating a structured corporate environment with established processes and ample resources.

Founded: 1900. With over a century of history, FC Bayern has a deep-rooted legacy of success, stability, and quality, which likely translates into a culture that values tradition alongside innovation.

Team Structure:

• The role sits within the "Content & Campaign Management" team of the "Global Commerce" directorate. This suggests a specialized team focused on creating and managing marketing content and campaigns for commercial activities.

• Likely reporting to a Head of Content or Campaign Management, with potential for collaboration with creative leads and project managers.

• Cross-functional collaboration is key, involving close ties with E-commerce, Retail Stores, Portfolio Planning, and Product Development teams, highlighting a matrixed approach to project execution. Methodology:

• Data-Informed Creativity: While creative output is paramount, the "Global Commerce" context implies that design decisions will be influenced by data on consumer behavior, market trends, and campaign performance.

• Agile Content Creation: Given the fast-paced nature of sports and e-commerce, the team likely employs agile methodologies for content production and campaign deployment.

• Brand Consistency Focus: A core operational methodology will be ensuring strict adherence to FC Bayern's brand identity and design standards across all visual communications.

Company Website: https://fcbayern.com/

📝 Enhancement Note: The "Global Commerce" aspect is critical; it means this role is less about the sport itself and more about the business operations that support it. The culture likely balances the passion of sports with the rigor of corporate operations and marketing.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Creative Operations Specialist. This role is positioned as a specialist within the Global Commerce division, responsible for the execution of design assets that directly support commercial strategies. It requires a blend of creative talent and operational understanding of how design contributes to business outcomes.

Reporting Structure: The Media Design Manager will likely report to a manager or director within the Content & Campaign Management team, who oversees broader marketing and content strategies for Global Commerce. This structure allows for focused creative input while being part of a larger commercial operation.

Operations Impact: The role has a direct impact on revenue generation by creating visually appealing and effective e-commerce assets, marketing campaign materials, and digital content that drives customer engagement and conversion. Strong design execution can significantly influence sales performance and brand perception in the global market.

Growth Opportunities:

• Specialization in Global E-commerce Design: Deepen expertise in creating assets specifically for international e-commerce platforms and diverse market needs.

• Leadership in Creative Projects: Progress to leading specific design projects or campaigns, managing junior designers or external agencies.

• Strategic Design Input: Transition into roles with more strategic input on brand direction and campaign planning for Global Commerce.

• Skill Expansion: Opportunities to gain proficiency in emerging design technologies, AI tools, 3D rendering, or motion graphics through company-provided training.

📝 Enhancement Note: This role offers a clear path for growth within a renowned global brand. The emphasis on Global Commerce suggests opportunities to develop expertise in international marketing operations and digital retail strategies, which are highly valuable in the current market.

🌐 Work Environment

Office Type: On-site at FC Bayern München's headquarters in Munich. This implies a professional office setting typical of a large corporation, likely with modern facilities and a collaborative workspace designed for creative and marketing teams.

Office Location(s): The primary location is Munich, Germany, a major European hub known for its high quality of life and significant business presence. This location offers excellent connectivity and access to a vibrant professional community.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace where teamwork and cross-functional interaction are encouraged, especially with teams like E-commerce and Product Development.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Cloud) and potentially other project management or collaboration tools. The company's commitment to AI tools suggests a forward-thinking tech environment.

• Team Interaction: Regular opportunities to collaborate with colleagues, share ideas, and participate in team meetings and creative reviews, fostering a sense of community and shared purpose.

Work Schedule:

• Standard full-time hours, approximately 40 hours per week, are expected. As an on-site role, consistent presence during business hours is required to facilitate team collaboration and project execution.

📝 Enhancement Note: The on-site requirement in Munich offers a chance to work within a prestigious organization and immerse oneself in a professional, creative environment. Candidates should consider the implications of a fixed location and the benefits of being part of a physical team dynamic.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application documents, including CV, cover letter, and crucially, the design portfolio.

• Creative Assessment/Case Study: Candidates may be asked to complete a design challenge or present a case study from their portfolio, demonstrating their problem-solving skills, creative process, and ability to align design with commercial objectives. This could involve adapting existing assets or creating new concepts for a specific FC Bayern commerce scenario.

• Team/Manager Interviews: Interviews with the hiring manager and potential team members to assess technical skills, cultural fit, collaborative abilities, and understanding of the role's responsibilities. Discussions will likely focus on past projects, design philosophy, and approach to brand consistency.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and overall fit within the Global Commerce division.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience in graphic design, content creation, campaign asset development, and e-commerce visuals. Prioritize work relevant to sports, retail, or global brands if possible.

• Showcase Process & Impact: For each project, clearly articulate the brief, your creative process, the tools used, and most importantly, the results or impact achieved (e.g., increased engagement, conversion rates, brand consistency). Use quantitative data where available.

• Highlight Brand Adaptability: Include examples of how you've applied brand guidelines or adapted designs for different markets, platforms, or communication needs, showcasing your versatility.

• Prepare for Presentation: Be ready to walk through your portfolio, explaining your rationale and decisions confidently. Practice presenting your work concisely and engagingly.

Challenge Preparation:

• Understand the Brand: Thoroughly research FC Bayern's current branding, marketing campaigns, and Global Commerce initiatives. Analyze their visual language and tone of voice.

• Think Commercially: Approach any design challenge with a commercial mindset. Consider the target audience, the product being promoted, and how the design will drive sales or engagement.

• Demonstrate Problem-Solving: For a case study or challenge, focus on how you identify problems and develop creative, effective solutions that meet specific business objectives.

📝 Enhancement Note: The emphasis on a "design portfolio" and "design concepts" signifies that this is a creative-led role where practical application and tangible output are key. Candidates should be prepared to defend their design choices with logical reasoning and data-driven insights where possible.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in Photoshop, Illustrator, and InDesign for graphic design, illustration, layout, and print production.

• Adobe Acrobat Pro: For creating and managing print-ready production data and PDF documents.

• MS Office Suite: Competency in Word, Excel, and PowerPoint for general business operations, documentation, and presentations.

Analytics & Reporting:

• While not explicitly a data analyst role, understanding how design impacts metrics is crucial. Familiarity with e-commerce analytics platforms (e.g., Google Analytics) or campaign performance dashboards may be beneficial for understanding asset effectiveness. CRM & Automation:

• No direct CRM or automation tool requirements are listed, but an understanding of how design assets are deployed through marketing automation platforms or integrated into e-commerce systems would be advantageous. Emerging Technologies:

• 3D Design & Rendering: Experience with 3D software (e.g., Cinema 4D, Blender) is a plus, indicating a need for advanced visualization capabilities.

• AI Design Tools: Familiarity with AI-powered design tools (e.g., Midjourney, DALL-E, Adobe Firefly) is considered an advantage, reflecting the company's interest in leveraging cutting-edge technology for efficiency and innovation.

📝 Enhancement Note: The core requirement is strong Adobe Creative Cloud proficiency. However, the mention of 3D and AI tools suggests a progressive outlook, and candidates with even basic exposure to these areas will stand out. The role is about creative execution, but understanding the digital ecosystem where these assets live (e-commerce platforms, campaign management systems) is a valuable addition.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: Reflecting the FC Bayern brand, there's an expectation of high-quality output and a commitment to excellence in all design work.

• Brand Integrity: A strong emphasis on maintaining and enhancing the FC Bayern brand through consistent and compelling visual communication.

• Collaboration & Teamwork: Valuing collective effort, open communication, and mutual support within the Content & Campaign Management team and with other departments.

• Innovation & Adaptability: Embracing new design trends, technologies (like AI), and creative approaches to stay relevant and effective in a dynamic market.

• Efficiency & Reliability: Delivering high-quality work on time and within specified parameters, demonstrating a dependable and results-oriented approach.

Collaboration Style:

• Cross-Functional Integration: Actively working with E-commerce, Stores, Portfolio Planning, and Product Development to ensure design efforts are aligned with business goals and product strategies.

• Feedback-Oriented: Open to constructive criticism and feedback from team members and stakeholders to refine designs and improve outcomes.

• Proactive Communication: Engaging in clear and timely communication to manage expectations, share progress, and resolve any issues promptly.

• Shared Learning: Contributing to a culture of knowledge sharing, where insights on design trends, tools, and best practices are exchanged within the team.

📝 Enhancement Note: The culture likely blends the passion and dynamism of the sports world with the professionalism and structure of a large corporation. Candidates who can demonstrate both creative flair and a structured, collaborative approach will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Commercial Demands: Effectively translating FC Bayern's brand identity and commercial objectives into compelling visual assets that appeal to diverse global audiences.

• Rapid Content Cadence: Keeping pace with the high volume of content required for global e-commerce, digital channels, and ongoing marketing campaigns in a fast-moving industry.

• Adapting to Evolving Trends & Technologies: Staying current with the latest design trends, software updates, and emerging technologies like AI, and integrating them effectively into workflows.

• Global Market Nuances: Ensuring designs are culturally appropriate and effective across various international markets, requiring sensitivity and adaptability.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Cloud or explore specialized design software.

• AI Design Tool Integration: Learning to leverage AI tools for concept generation, asset creation, and workflow optimization.

• E-commerce & Digital Marketing Trends: Gaining insights into the latest strategies and best practices in digital retail and marketing campaign execution.

• Brand Management & Strategy: Developing a deeper understanding of brand strategy and its application in a global commercial context.

• Cross-functional Project Exposure: Gaining experience in project management and strategic collaboration with various business units within FC Bayern.

📝 Enhancement Note: This role presents an exciting opportunity to work with a world-renowned brand in a fast-paced commercial environment. The challenges are significant but come with substantial opportunities for professional growth and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a design concept for a global campaign. What was the strategy, how did you adapt it for different markets, and what was the outcome?" (Focus on strategic thinking, market adaptation, and results.)

• "How do you ensure brand consistency across multiple channels and touchpoints, especially in a global context?" (Highlight your understanding of brand guidelines and systematic implementation.)

• "Walk us through your process for creating key visuals for an e-commerce product launch. What factors do you consider, and how do you collaborate with product and marketing teams?" (Demonstrate your structured approach and cross-functional collaboration skills.) Company & Culture Questions:

• "What excites you about working for FC Bayern München, specifically within the Global Commerce division?" (Show genuine interest in the brand and its commercial operations.)

• "How do you approach collaboration with non-design teams, such as e-commerce or product development?" (Emphasize your communication skills and ability to translate design concepts into business value.)

• "How do you stay updated on design trends and new technologies like AI, and how might you apply them to your work here?" (Show your commitment to continuous learning and innovation.) Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, don't just show the final image. Explain the problem, your creative process, your decisions, and the results. Use a narrative structure.

• Quantify Impact: Wherever possible, use data to demonstrate the success of your designs (e.g., "This visual increased click-through rates by X%," or "This campaign asset contributed to Y% uplift in sales").

• Highlight Versatility: Showcase a range of work that demonstrates your ability to adapt to different styles, platforms, and commercial objectives. Include examples relevant to e-commerce, digital marketing, and brand campaigns.

• Be Ready for Technical Questions: Be prepared to discuss your specific use of Adobe Creative Cloud tools, retouching techniques, and any experience with 3D or AI design tools.

📝 Enhancement Note: The interview process will likely assess not only your creative talent but also your strategic thinking, operational efficiency, and ability to contribute to a commercial team within a globally recognized brand.

📌 Application Steps

To apply for this Media Design Manager position:

• Submit your application through the "JETZT BEWERBEN" button on the FC Bayern careers portal.

• Tailor your CV and Cover Letter: Emphasize your experience in graphic design, media design, content creation, and campaign asset development, specifically highlighting any work related to e-commerce, global commerce, or sports/retail brands. Quantify achievements where possible.

• Curate a Strong Portfolio: Select your most relevant and impactful design work. Ensure it clearly demonstrates your skills in Adobe Creative Cloud, your creative process, and your ability to deliver visually compelling assets that support commercial goals. Prepare to discuss each piece in detail.

• Prepare for a Design Challenge: Anticipate a potential design task or case study. Research FC Bayern's current branding and commercial activities to inform your approach. Practice articulating your design rationale and how your work aligns with business objectives.

• Research FC Bayern's Global Commerce: Understand their current product offerings, marketing campaigns, and digital presence to demonstrate your familiarity with their business and how your design skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.