Marketing - Graphic Designer

📍 Job Overview

Job Title: Marketing - Graphic Designer

Company: JAM Industries / Masse Point Digital

Location: Folsom, California, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-06-22

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and produce a wide array of marketing collateral, encompassing digital assets, print materials, presentations, and event graphics.

• Develop and maintain a consistent visual brand identity across all marketing channels, ensuring adherence to brand guidelines.

• Collaborate cross-functionally with marketing, sales, and other departments to translate business objectives into compelling visual solutions.

• Leverage expertise in the Adobe Creative Suite and frontend web technologies to create impactful and engaging content.

• Manage multiple design projects simultaneously, prioritizing tasks to meet deadlines in a dynamic environment.

📝 Enhancement Note: This role is positioned within a marketing operations and creative services function, focusing on the execution of visual content to support broader marketing and sales initiatives. The emphasis on web technologies (HTML, CSS, JavaScript) and CMS platforms (WordPress, Webflow, Shopify) suggests a need for a designer who can contribute to digital asset creation and potentially website updates, bridging the gap between design and front-end development.

📈 Primary Responsibilities

• Conceptualize, design, and execute a diverse range of marketing collateral, including digital assets (website graphics, social media content, email templates, banner ads), print materials (brochures, flyers, datasheets), presentations, and event signage.

• Ensure all designs adhere strictly to established brand guidelines, legal requirements, and accessibility standards to maintain brand integrity and compliance.

• Prepare final artwork for both print and digital distribution, guaranteeing optimal quality and accuracy for all deliverables.

• Participate actively in brainstorming sessions, contributing innovative creative ideas and visual concepts for marketing campaigns and brand initiatives.

• Translate marketing briefs and strategic business objectives into effective, innovative, and visually compelling design solutions that resonate with target audiences.

• Maintain up-to-date knowledge of industry trends, design software advancements, and best practices to continuously enhance design quality and operational efficiency.

• Provide creative input and strategic recommendations on the visual direction of marketing materials and campaigns.

• Collaborate closely with marketing team members (content writers, digital marketers, campaign managers) to ensure design alignment with overarching campaign goals and messaging.

• Work effectively with sales, product, and other departments to understand their specific design needs and deliver tailored visual solutions.

• Present design concepts and rationale clearly to internal stakeholders, adeptly incorporating feedback constructively to refine deliverables.

• Organize and meticulously maintain a comprehensive library of design assets, including images, fonts, logos, and templates, ensuring proper version control and accessibility.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic input, with a strong emphasis on brand consistency and cross-functional collaboration. The need to prepare files for both print and digital suggests a production-focused role, while the requirement to stay updated on trends and contribute creative ideas points to a forward-thinking design approach.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a closely related field.

Experience: Minimum of 3 years of professional experience as a Graphic Designer, ideally within a corporate marketing department or agency environment.

Required Skills:

• Expert proficiency in Adobe Photoshop and Adobe Illustrator for creating and manipulating visual assets.

• Strong proficiency in Adobe InDesign for layout and print design.

• Experience with Adobe Acrobat Pro for document management and optimization.

• Proven experience with frontend web development technologies, including HTML5, CSS3, and basic JavaScript, to implement designs effectively online.

• Strong proficiency in building and managing websites using Content Management Systems (CMS) such as WordPress, Webflow, or Shopify, including theme customization and responsive design optimization.

• A robust portfolio showcasing a diverse range of design work across both digital and print mediums, demonstrating creative range and technical skill.

• Solid understanding of fundamental design principles, including typography, color theory, layout, and visual hierarchy.

• Experience in developing and adhering to branding guidelines and corporate identity standards.

• Excellent communication, interpersonal, and presentation skills, with the ability to articulate design concepts and rationale.

• Ability to work both independently and collaboratively within a team setting, managing tasks and projects efficiently.

• Strong organizational skills with meticulous attention to detail.

• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment. Preferred Skills:

• Experience with motion graphics or video editing software, such as Adobe After Effects and Premiere Pro.

• Understanding of UI/UX principles and basic web design concepts to inform digital design strategies.

• Experience with email marketing platforms (e.g., Mailchimp, HubSpot) for designing campaign assets.

• Familiarity with marketing automation platforms and their design integration capabilities.

• Photography or videography skills that can supplement content creation efforts.

• Experience within the ProAV, Broadcast, Post Production, Music, or technology sectors.

📝 Enhancement Note: The emphasis on both traditional design software and web technologies (HTML, CSS, JavaScript, CMS platforms) indicates a need for a versatile designer who can handle a broad spectrum of marketing collateral, from print to digital and web. The "expert level" requirement for Photoshop and Illustrator, paired with "strong proficiency" for InDesign, highlights the critical importance of these core tools. The inclusion of web development skills suggests this role may contribute to website updates or the creation of interactive digital assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong understanding of design principles and a wide range of creative output across digital and print mediums.

• Case studies or examples showcasing the design process from concept to final execution, highlighting problem-solving and strategic thinking.

• Visual examples of brand guideline adherence and corporate identity development.

• Demonstrations of digital asset creation for web, social media, and email marketing campaigns.

• Examples of print collateral design, such as brochures, datasheets, or event materials.

• Proof of ability to translate marketing briefs and business objectives into effective visual designs. Process Documentation:

• Examples of how design projects were managed, including workflow, collaboration with stakeholders, and incorporation of feedback.

• Documentation or discussion of how design files are organized, maintained, and prepared for various distribution channels (print vs. digital).

• Evidence of understanding and application of brand guidelines and style guides in design execution.

• Any contributions to or experience with optimizing design workflows for efficiency.

📝 Enhancement Note: For a graphic design role, the portfolio is paramount. It should not only showcase aesthetic quality but also the candidate's ability to understand and execute on strategic marketing objectives. The inclusion of web technologies suggests that digital portfolio pieces and potentially live website examples demonstrating HTML/CSS/JS application would be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Folsom, California, the estimated salary range is $60,000 - $85,000 per year. This estimate accounts for the cost of living in the Sacramento metropolitan area and the specialized technical skills required for this role, including web development and CMS proficiency.

Benefits:

• Comprehensive Group Benefits: Health, Dental, and Vision insurance plans.

• Life Insurance, Critical Illness Insurance, and both Short-Term and Long-Term Disability coverage.

• Wellness Incentive Program and Employee Assistance Program (EAP) to support employee well-being.

• Retirement Savings Plan: RRSP / 401(k) matching program.

• Work-Life Balance: Flextime options, summer hours, paid vacation, and personal time off.

• Employee Discounts on company products.

• Ongoing Learning and Development Opportunities to foster professional growth.

Working Hours: 40 hours per week, with flextime and summer hours contributing to work-life balance.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for this role in the specified geographic location and experience level, incorporating the additional value of web development and CMS skills. The provided benefits are a comprehensive list sourced directly from the job description.

getTeam & Company Context

🏢 Company Culture

Industry: Consumer Electronics Distribution, Pro Audio, Musical Instruments, Digital Marketing & Content Production. Masse Point Digital specializes in ProAV, Broadcast, Post Production, Music, and technology sectors.

Company Size: The job description does not explicitly state the company size for JAM Industries or Masse Point Digital. However, the mention of being "one of the largest distributors" and having a "marketing team," "sales," and "other internal stakeholders" suggests a medium to large-sized organization. Masse Point Digital operates as a content production agency.

Founded: JAM Industries was founded in 1972. Masse Point Digital's founding date is not specified.

Team Structure:

• The Graphic Designer reports to the Creative Director.

• Collaboration is expected with the broader marketing team (content writers, digital marketers, marketing managers), sales, product, and other departments.

• Masse Point Digital operates as a content production agency, implying a team structure focused on creative services and project delivery. Methodology:

• Masse Point Digital focuses on strategic content creation, high-quality production (including multi-camera setups, drone footage, expert interviews), and deep industry expertise in ProAV, Broadcast, Post Production, and technology sectors.

• The Graphic Designer role involves translating marketing objectives into compelling visual narratives and reinforcing brand loyalty through impactful marketing assets.

Company Website: [Company URL not provided, but JAM Industries' domain is tmppro.com]

📝 Enhancement Note: The dual identity of JAM Industries and Masse Point Digital is noted. JAM appears to be the parent distribution company, while Masse Point Digital is the marketing/content agency. The job description for the Graphic Designer is presented under Masse Point Digital, indicating the role's primary function within this agency, serving clients in specific technology sectors.

📈 Career & Growth Analysis

Operations Career Level: This role is entry-to-mid-level, requiring 2-5 years of experience. It's an individual contributor role focused on design execution and creative support within the marketing function. The title "Graphic Designer" suggests a hands-on creative position rather than a strategic operations management role.

Reporting Structure: The Graphic Designer reports directly to the Creative Director. This indicates a clear hierarchy within the creative team, with opportunities for mentorship and guidance from a more senior creative professional.

Operations Impact: While not a traditional "operations" role in the sense of revenue or sales operations, this Graphic Designer plays a crucial role in supporting the company's Go-To-Market (GTM) strategy by creating compelling visual assets that drive brand awareness, engagement, and customer acquisition. High-quality design directly influences marketing campaign effectiveness, sales enablement materials, and overall brand perception.

Growth Opportunities:

• Skill Specialization: Potential to deepen expertise in specific design areas like motion graphics, UI/UX design, or digital marketing asset creation.

• Creative Leadership: Advancement to Senior Graphic Designer, Art Director, or Creative Director roles with increased responsibility for campaign strategy and team management.

• Industry Expertise: Developing specialized design skills for the ProAV, Broadcast, or technology sectors.

• Cross-functional Roles: Opportunities to move into integrated marketing roles or roles that leverage design and web development skills.

📝 Enhancement Note: The "Operations Career Level" is interpreted in the context of typical career progression within a creative/marketing department, rather than traditional RevOps/SalesOps career ladders. The impact is framed in terms of GTM support.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a traditional office-based work environment. The company culture is described as "casual, fun, and collaborative."

Office Location(s): Folsom, California. This is a suburban city in the Sacramento metropolitan area.

Workspace Context:

• The environment is described as casual, fun, and collaborative, suggesting an open and interactive workspace conducive to teamwork and idea sharing.

• The role requires proficiency with industry-standard design software and potentially access to creative tools and technology necessary for content production.

• Opportunities for interaction with the marketing team, sales, product development, and other departments are inherent in the collaborative nature of the role.

Work Schedule: Standard 40-hour work week, with benefits like flextime and summer hours to promote work-life balance. This suggests a structured but flexible approach to work hours.

📝 Enhancement Note: The "On-site" designation is a key factor for candidates. The description of the culture as "casual, fun, and collaborative" provides insight into the expected day-to-day atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio to assess basic qualifications and design aesthetics.

• Design Challenge/Task: Candidates may be asked to complete a design exercise or present a case study from their portfolio that demonstrates their skills in a relevant context (e.g., creating a digital ad campaign asset, designing a brochure).

• Technical/Skills Assessment: Interviews will likely delve into proficiency with Adobe Creative Suite, HTML/CSS/JavaScript, and CMS platforms.

• Behavioral/Cultural Fit Interview: Discussions with the hiring manager (Creative Director) and potentially other team members to assess collaboration style, problem-solving approach, and alignment with company culture.

• Final Interview: Possibly with senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work, focusing on projects that align with the job description's requirements (digital assets, print, branding, web implementation).

• Demonstrate Process: For key projects, briefly explain your thought process, the problem you were solving, your design choices, and the impact of your work.

• Highlight Versatility: Include examples that showcase your proficiency across different mediums and styles.

• Showcase Technical Skills: If possible, include examples of web design or digital assets that demonstrate your HTML/CSS/JavaScript and CMS experience.

• Quality Over Quantity: A smaller number of high-quality, relevant projects is better than a large collection of mediocre work.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, carefully read and understand all requirements, objectives, and constraints.

• Think Strategically: Consider the target audience, marketing goals, and brand guidelines when approaching the challenge.

• Time Management: Allocate your time effectively to ensure you can deliver a polished result within the given timeframe.

• Presentation Readiness: Be prepared to verbally present your design choices, rationale, and how your solution meets the brief's objectives.

📝 Enhancement Note: The emphasis on a portfolio and the inclusion of web development skills mean that candidates should be prepared to showcase digital projects that might involve basic coding implementation or CMS integration.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Expert Level): Adobe Photoshop, Adobe Illustrator.

• Adobe Creative Suite (Strong Proficiency): Adobe InDesign.

• Adobe Acrobat Pro: For document manipulation and optimization.

• Frontend Web Technologies: HTML5, CSS3, basic JavaScript for implementing designs online.

• Content Management Systems (CMS): WordPress, Webflow, Shopify for building and managing websites, including theme customization and responsive design.

Analytics & Reporting: Not explicitly mentioned, but understanding how designs perform on digital platforms (website analytics, social media engagement) would be beneficial.

CRM & Automation: Familiarity with email marketing platforms (Mailchimp, HubSpot) and marketing automation platforms is listed as a preferred skill.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite versions and specific web technologies (HTML, CSS, JavaScript, CMS platforms) makes this section critical for candidates.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing original ideas and pushing creative boundaries to develop compelling visual content.

• Brand Consistency: A strong commitment to maintaining and enforcing brand guidelines across all materials.

• Collaboration & Teamwork: Fostering a cooperative environment where team members support each other and work towards shared goals.

• Customer Focus: Designing with the end-user and client objectives in mind, aiming to create impactful connections.

• Quality & Attention to Detail: Ensuring high standards in all design work, with meticulous attention to detail.

• Efficiency & Adaptability: Striving for efficient design processes and adapting to new trends, tools, and project requirements.

Collaboration Style:

• Cross-functional Integration: Actively working with marketing, sales, and product teams to understand needs and deliver integrated solutions.

• Open Communication: Encouraging clear and constructive dialogue, including presenting design rationales and incorporating feedback.

• Shared Creative Process: Participating in brainstorming sessions and contributing to a collective creative output.

• Supportive Environment: A casual, fun, and supportive atmosphere that encourages idea sharing and mutual assistance.

📝 Enhancement Note: The "casual, fun, and collaborative" description, combined with the emphasis on creativity and brand consistency, paints a picture of a dynamic and supportive creative team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas while strictly adhering to brand guidelines and client objectives.

• Managing Multiple Projects and Deadlines: Juggling diverse design requests from various departments in a fast-paced environment.

• Translating Technical Concepts Visually: Creating clear and engaging designs for complex ProAV, Broadcast, or technology products.

• Staying Current with Evolving Design Trends and Technologies: Continuously learning and adapting to new software, design approaches, and digital platforms.

• Integrating Design with Web Development: Seamlessly blending aesthetic design with functional web implementation (HTML/CSS/JavaScript).

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools.

• Web Development & CMS Skill Enhancement: Learning more advanced frontend techniques or expanding knowledge of different CMS platforms.

• Motion Graphics & Video Editing: Developing skills in After Effects and Premiere Pro, as listed in preferred qualifications.

• UI/UX Design Principles: Gaining deeper understanding and application of user interface and user experience design.

• Industry-Specific Design: Specializing in design for the ProAV, Broadcast, or technology sectors.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only creative but also highly organized, technically adept, and adaptable to evolving demands.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong creative vision with strict brand guidelines. How did you approach it?" (Focus on demonstrating understanding of brand consistency and problem-solving).

• "Walk us through a challenging design project from your portfolio. What was the objective, your process, and the outcome?" (Prepare a specific case study that highlights your skills and impact).

• "How do you ensure your digital designs are responsive and optimized for various devices and platforms?" (Demonstrate knowledge of web design best practices and CMS capabilities).

• "Imagine you need to design a marketing campaign for a new piece of ProAV equipment. What would be your initial design steps and considerations?" (Showcase your strategic thinking and understanding of the industry). Company & Culture Questions:

• "What interests you about working for JAM Industries and Masse Point Digital, particularly within our industry sectors?" (Research the company's mission, values, and recent work).

• "How do you approach collaboration with non-designers, such as marketers or sales teams, to ensure project success?" (Highlight your communication and teamwork skills).

• "Describe your experience working with a Creative Director or within a design team. What is your preferred collaboration style?" (Align your style with the described team culture). Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the "why" behind your design decisions, not just the "what."

• Quantify Impact: If possible, share metrics or results related to your designs (e.g., improved click-through rates, increased engagement).

• Showcase Technical Application: For digital projects, be ready to explain your role in implementing the design using HTML, CSS, or within a CMS.

• Be Prepared for Questions: Anticipate questions about your process, specific tool usage, and how you handle feedback.

• Enthusiasm and Professionalism: Convey passion for design and a professional attitude throughout the presentation.

📝 Enhancement Note: Candidates should prepare to discuss their experience with web technologies and CMS platforms as part of their design process and portfolio.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link via Dayforce.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating proficiency in Adobe Creative Suite, digital asset creation, print design, and web implementation (HTML/CSS/JS, CMS). Prioritize examples that align with the ProAV, Broadcast, or technology sectors if available.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of experience, proficiency in required software and technologies, and any relevant industry experience. Use keywords from the job description.

• Interview Preparation: Practice discussing your design process, explaining your portfolio pieces, and articulating how your skills meet the role's requirements, particularly concerning web technologies and brand consistency. Be ready to discuss the company's industry and culture.

• Company Research: Familiarize yourself with JAM Industries and Masse Point Digital, their mission, values, and the specific sectors they serve (ProAV, Broadcast, etc.). Understand their brand aesthetic and recent marketing efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.