Marketing Designer (Famio)

📍 Job Overview

Job Title: Marketing Designer (Famio)

Company: Gismart

Location: Ukraine (Remote OK)

Job Type: FULL_TIME

Category: Marketing Design / Creative Operations

Date Posted: 2026-11-04

Experience Level: Junior to Mid-Level (0-2 years)

Remote Status: Remote OK

🚀 Role Summary

• This role focuses on the creation of high-performing creative assets tailored for diverse advertising platforms, with a strong emphasis on mobile app marketing.

• The Marketing Designer will be instrumental in driving user acquisition and engagement through compelling visual content, requiring a blend of artistic skill and performance marketing understanding.

• The position involves active participation in creative strategy sessions, including brainstorming new campaign ideas and analyzing competitor creative to identify opportunities and maintain a competitive edge.

• A key aspect of this role is leveraging cutting-edge AI tools alongside traditional design software to innovate and optimize creative output for maximum impact.

📝 Enhancement Note: The title "Marketing Designer (Famio)" suggests a specialization within Gismart's product portfolio, likely focusing on the Famio app or a related initiative. The "0-2 years" experience level indicates a role for emerging talent, with potential for growth within the organization. The remote-first culture and compensation for coworking spaces point towards a flexible, globally distributed team structure.

📈 Primary Responsibilities

• Design and produce visually engaging and performance-driven creative content for a variety of paid advertising channels, including social media, mobile ad networks, and display platforms.

• Collaborate closely with marketing managers, product teams, and other stakeholders to conceptualize and execute creative campaigns that align with business objectives and target audience needs.

• Participate actively in creative brainstorming sessions, contributing innovative ideas for ad creatives, campaign themes, and visual storytelling.

• Conduct thorough analysis of competitor creative strategies, identifying trends, best practices, and areas for differentiation to inform Gismart's creative output.

• Utilize and experiment with AI-powered design tools (e.g., Runway, Magnific, Lovart) to enhance creative workflows, generate novel assets, and explore new visual possibilities.

• Execute animation and video editing tasks for ad creatives, ensuring a high standard of motion graphics, composition, and color grading.

• Maintain brand consistency and quality across all creative assets produced, adhering to established brand guidelines while pushing creative boundaries.

• Iterate on creative assets based on performance data and feedback, optimizing for key metrics such as click-through rates (CTR), conversion rates, and user engagement.

📝 Enhancement Note: The responsibilities highlight a strong performance marketing focus, where creative output is directly tied to measurable results on advertising platforms. The inclusion of competitor analysis and AI tool experimentation indicates a proactive approach to creative innovation and staying ahead in the competitive mobile app market.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating foundational design principles is paramount. A background in Graphic Design, Digital Media, Animation, or a related field is beneficial.

Experience:

• Minimum of 1 year of professional experience in a design role, with a focus on digital marketing or advertising creative. For exceptional candidates with strong design skills in other fields, prior IT experience may not be strictly required. Required Skills:

• Proven ability to create high-performing creative content specifically for advertising platforms.

• Solid understanding of animation principles, video editing techniques, composition, and color theory.

• Hands-on experience with AI design tools such as Runway, Magnific, Lovart, or similar platforms.

• Proficiency in Adobe After Effects for motion graphics and video editing.

• Expertise in Adobe Premiere Pro for video editing and post-production.

• Advanced skills in Adobe Illustrator for vector graphics and asset creation.

• Strong command of Adobe Photoshop for image manipulation, editing, and graphic design. Preferred Skills:

• Demonstrated ability to stay current with the latest social media trends, design innovations, and motion graphics techniques.

• Proactive exploration and application of new AI tools in creative workflows.

• Experience in mobile game or app marketing creative development.

• Basic understanding of A/B testing creative variations for performance optimization.

📝 Enhancement Note: The emphasis on AI tools and performance-driven creative suggests that candidates who can demonstrate adaptability and a data-informed approach to design will be highly valued. The "Would be a plus" section indicates a desire for candidates who are not only skilled but also forward-thinking and trend-aware.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects showcasing proficiency in creating compelling advertising creatives for digital platforms.

• Demonstrations of animation and video editing skills, including examples of dynamic motion graphics and engaging video content.

• Case studies or examples highlighting the use of AI tools in the creative process, illustrating innovation and efficiency gains.

• Projects that clearly articulate the design rationale, target audience, and the intended impact of the creative assets.

• Visual evidence of strong composition, color theory application, and overall aesthetic appeal. Process Documentation:

• Ability to articulate the creative process from concept ideation through to final asset delivery and iteration.

• Examples of how creative performance data was used to inform design decisions and optimizations.

• Documentation or explanation of workflows involving multiple design tools, including Adobe Creative Suite and AI platforms.

📝 Enhancement Note: For a creative role focused on performance marketing, the portfolio is critical. It needs to go beyond aesthetic appeal to demonstrate an understanding of how design drives business results. Candidates should be prepared to discuss the strategic thinking behind their work and how they measure creative effectiveness.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Marketing Designers with 0-2 years of experience in the European market, particularly in regions with a strong tech presence like Ukraine, a competitive salary range would typically fall between €20,000 - €35,000 annually. This estimate considers the company's global presence, remote-first culture, and the competitive landscape for creative talent.

Benefits:

• Remote-First Culture: Enjoy the flexibility of working from anywhere globally, or from one of Gismart's corporate hubs.

• Coworking Compensation: 100% compensation for coworking spaces in Ukraine and 50% worldwide, ensuring a productive work environment.

• Free Office Lunches: Provided for employees working from Gismart hubs.

• Public Holidays: Adherence to Ukrainian or Polish holiday calendars, with 12 public holidays for employees in other locations.

• 100% Sick Leave Compensation: Full compensation for approved sick leave.

• Mental and Physical Health Support: Partial coverage for medical insurance, sports activities, and therapy costs.

• Personal Equipment: Provision of necessary equipment or financial support for personal tools.

• Personal Learning and Development: 70% coverage for professional development courses and 100% coverage for corporate English courses.

• Generous Time-Off Policy: 18 working days of paid vacation plus 3 personal days annually, with an additional vacation day for each year of service.

• Corporate Events: Opportunities for in-person team building and networking, despite the remote-first setup.

Working Hours: A standard full-time work week is implied, likely around 40 hours. The remote-first culture suggests flexibility in daily scheduling, provided core collaboration hours are met and deliverables are achieved.

📝 Enhancement Note: The salary estimate is based on general market data for the specified experience level and region, acknowledging that Gismart's specific compensation structure may vary. The comprehensive benefits package, particularly the remote work support and professional development, reflects a modern, employee-centric approach common in the tech industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile App Development (Health & Wellness, Utilities, Music). Gismart operates in a highly competitive and rapidly evolving sector, requiring agility, innovation, and a keen understanding of user engagement.

Company Size: Over 400 employees, indicating a medium to large-sized organization with established processes but still retaining a dynamic and potentially less bureaucratic environment than massive corporations.

Founded: Not explicitly stated, but Gismart has achieved over 1 billion downloads, suggesting a significant history and proven track record in the market.

Team Structure:

• The Marketing Designer will likely be part of the broader marketing department, working closely with acquisition, creative, and performance marketing teams.

• Collaboration will extend to product teams and potentially ASO (App Store Optimization) specialists to ensure creative aligns with app store presence.

• Given the remote-first nature, team communication and collaboration will heavily rely on digital tools and structured virtual meetings. Methodology:

• Gismart's values (Deliver, Respect, Initiate, Voice, Execute) suggest a culture that encourages ownership, quality, and open communication.

• The mission to "cultivate the well-being of people worldwide" implies a focus on creating apps that have a positive impact.

• For the design team, this likely translates to a data-informed approach to creative development, aiming for both aesthetic appeal and measurable performance improvements.

Company Website: http://gismart.com/

📝 Enhancement Note: Gismart's mission and values provide insight into the company's ethos. For a designer, this means understanding how creative output contributes to user well-being and business success, and how to operate within a culture that values initiative and quality execution. The large employee base suggests opportunities for mentorship and cross-departmental learning.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Junior to Mid-Level (0-2 years of experience). It's an entry point into specialized marketing design within the mobile app industry, focusing on performance-driven creative. The role requires foundational skills and a willingness to learn and adapt quickly.

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager, Creative Lead, or Head of Marketing. They will collaborate closely with performance marketers, product managers, and potentially other designers.

Operations Impact: The Marketing Designer's work directly impacts key business metrics such as user acquisition volume, cost per install (CPI), conversion rates, and overall campaign ROI. High-performing creative assets are crucial for efficient marketing spend and scaling user bases for Gismart's apps.

Growth Opportunities:

• Skill Specialization: Deepen expertise in animation, video editing, AI-driven design, and performance creative optimization.

• Creative Leadership: Progress to a Senior Marketing Designer role, taking on more complex projects and potentially mentoring junior designers.

• Cross-Functional Roles: Transition into related areas such as Product Design, UI/UX Design, or Marketing Strategy, leveraging a strong understanding of creative impact.

• Industry Exposure: Gain experience with a diverse portfolio of apps and marketing strategies within the highly dynamic mobile gaming and utility app markets.

📝 Enhancement Note: The growth path for a Marketing Designer in a company like Gismart often involves specializing in performance creative, mastering new tools (especially AI), and demonstrating how design directly contributes to business growth. The company's size and global reach offer significant potential for career advancement.

🌐 Work Environment

Office Type: Gismart operates on a "Remote-First" model. This means the primary work environment is digital and distributed. While physical hubs exist, the emphasis is on flexibility and remote collaboration.

Office Location(s): Headquarters in London, UK, with a global team presence across Europe and other regions. Specific hubs are mentioned for Ukraine.

Workspace Context:

• Digital Collaboration: Expect a heavy reliance on project management tools, communication platforms (like Slack, Teams), and video conferencing for team interaction and project updates.

• Creative Tools: Access to industry-standard design software (Adobe Creative Suite) and potentially company-provided licenses for specialized AI tools.

• Flexibility: The remote-first approach allows for personalized work environments, whether at home or in a compensated coworking space, fostering autonomy and work-life balance.

Work Schedule: While the core work is full-time, the remote-first culture likely offers significant flexibility in daily working hours, accommodating different time zones and personal schedules, as long as project deadlines and collaborative needs are met.

📝 Enhancement Note: The "Remote-First" culture is a defining characteristic. Candidates should be self-motivated, excellent communicators, and comfortable working independently within a distributed team. The coworking compensation is a key benefit for those who prefer a dedicated workspace outside their home.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output.

• Technical Interview: A discussion focused on your design skills, experience with specific tools (Adobe Suite, AI tools), and understanding of animation, video editing, and color theory. This may include a portfolio walkthrough.

• Creative Challenge/Test: Candidates may be asked to complete a small design task or present a case study from their portfolio that demonstrates their ability to create high-performing marketing creatives.

• Manager/Team Interview: An opportunity to discuss your approach to creative problem-solving, collaboration style, and cultural fit with the marketing team.

Portfolio Review Tips:

• Showcase Performance: Prioritize projects that demonstrate an understanding of marketing goals and how your creative contributed to measurable results (e.g., increased CTR, engagement).

• Highlight AI Usage: Include examples where you've effectively integrated AI tools to innovate or streamline your design process.

• Demonstrate Versatility: Show a range of creative outputs across different platforms and formats (static ads, video ads, animations).

• Explain Your Process: Be prepared to walk through your creative process for key projects, explaining your design choices, target audience considerations, and any challenges overcome.

• Keep it Concise: Focus on quality over quantity. Select your strongest, most relevant work.

Challenge Preparation:

• If a creative challenge is given, focus on understanding the brief, the target audience, and the platform.

• Aim for a clear, impactful design that aligns with performance marketing principles.

• Be ready to present your work concisely, explaining your rationale and how it addresses the brief.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should curate it to specifically highlight their ability to create effective marketing creatives, not just aesthetically pleasing designs. Demonstrating an understanding of performance metrics and AI tool application will be key differentiators.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: For creating motion graphics, animations, and video effects.

• Adobe Premiere Pro: For video editing, sequencing, and final output of video creatives.

• Adobe Illustrator: For creating vector-based graphics, icons, logos, and illustrations.

• Adobe Photoshop: For image editing, manipulation, graphic design, and asset preparation.

AI & Emerging Technologies:

• Runway: For AI-powered video generation, editing, and animation.

• Magnific: Likely for AI-driven upscaling and enhancement of images or video frames.

• Lovart: Potentially for AI-assisted art generation or creative ideation.

• Other AI tools for image generation, text-to-video, or creative enhancement. Collaboration & Project Management:

• Platforms like Slack, Microsoft Teams, Asana, Trello, or Jira for communication and task management.

• Cloud storage solutions (e.g., Google Drive, Dropbox) for asset sharing.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a baseline requirement. The explicit mention of AI tools like Runway, Magnific, and Lovart indicates a forward-looking approach and a strong desire for candidates who are exploring and adopting these new technologies to enhance creative output.

👥 Team Culture & Values

Operations Values:

• Deliver what matters: Focus on creating marketing assets that drive tangible results for Gismart's apps.

• Respect and support others: Collaborate effectively with marketing, product, and other design team members, fostering a positive and inclusive remote environment.

• Initiate and own: Proactively identify opportunities for creative improvement and take ownership of design projects from concept to completion.

• Voice openly: Communicate ideas, feedback, and concerns constructively and transparently within the team.

• Execute with quality: Maintain a high standard of design execution, paying attention to detail, brand consistency, and performance optimization.

Collaboration Style:

• Remote-First Collaboration: Emphasis on clear, asynchronous communication and active participation in virtual meetings.

• Cross-functional Partnership: Working closely with performance marketers to understand campaign goals and iterate on creatives based on data.

• Feedback Loops: Engaging in constructive critique sessions to refine designs and improve overall creative quality.

• Agile Creative Development: Adapting quickly to new trends, platform changes, and campaign performance data.

📝 Enhancement Note: Gismart's "DRIVE" values are integrated into their culture. For a designer, this means understanding how their creative contributions align with business objectives and how to operate effectively in a globally distributed, collaborative setting that values initiative and quality.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of the Mobile Market: Constantly adapting to new trends, platform algorithm changes, and competitor creative strategies in the fast-paced mobile app industry.

• Performance Pressure: Designing creatives that not only look good but also consistently perform well against key marketing metrics (CPI, CTR, conversion rates).

• Remote Collaboration: Maintaining strong communication, creative synergy, and team cohesion in a distributed, remote-first environment.

• AI Tool Integration: Effectively incorporating new and evolving AI design tools into existing workflows to enhance efficiency and creativity without compromising quality.

Learning & Development Opportunities:

• Mastery of Performance Creative: Developing a deep understanding of what makes mobile ad creatives successful and how to optimize them for various platforms.

• AI Tool Expertise: Becoming proficient in cutting-edge AI design tools, positioning oneself at the forefront of creative technology.

• Cross-Disciplinary Exposure: Learning about user acquisition strategies, ASO, and product marketing from experienced professionals within Gismart.

• Global Exposure: Working with a diverse, international team and contributing to a wide range of mobile app products.

📝 Enhancement Note: The primary challenge will be balancing creative innovation with the demands of performance marketing. Growth opportunities are abundant for those who can adapt to new technologies like AI and demonstrate a clear impact on marketing outcomes.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing ad creative for a mobile game/utility app. What key elements do you focus on?" (Focus on audience, platform, CTA, visual hierarchy, and performance metrics.)

• "How do you stay updated on the latest social media trends and design innovations, and how do you incorporate them into your work?" (Discuss following industry leaders, design blogs, trend reports, and experimenting with new techniques.)

• "Walk us through a project where you used AI tools to enhance your design process or outcome. What were the results?" (Highlight specific AI tools used, the problem they solved, and the impact on the final creative.)

• "How do you approach competitor analysis for creative assets, and how does this inform your design decisions?" (Explain methods for identifying competitor strengths/weaknesses and translating insights into unique Gismart creatives.) Company & Culture Questions:

• "What interests you about Gismart and our mission to cultivate well-being?" (Connect your design philosophy or personal values to the company's mission.)

• "How do you handle constructive criticism on your designs, especially when working in a remote team?" (Emphasize openness to feedback and a collaborative approach to iteration.)

• "Based on our company values (DRIVE), how would you apply 'Initiate and own' to this Marketing Designer role?" (Provide an example of taking initiative in a previous role, perhaps related to creative experimentation or process improvement.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by platform. For each project, clearly state the objective, your role, the tools used, and the results achieved.

• Highlight Performance: For marketing creatives, emphasize metrics like CTR, conversion rate, or engagement improvements. If exact metrics aren't available, discuss the intended impact and how you designed to achieve it.

• Showcase AI: Dedicate a section or clearly label projects where AI tools were integral, explaining their contribution.

• Narrative: Tell a story for each project. Explain the problem, your creative solution, and the outcome.

• Conciseness: Be prepared to present your strongest 3-5 projects in detail within a limited timeframe.

📝 Enhancement Note: Interviewers will be looking for a combination of creative talent, technical proficiency, an understanding of marketing performance, and adaptability to new technologies like AI. Be ready to articulate your process and demonstrate how your work drives business value.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Portfolio Customization: Curate your online portfolio to prominently feature your strongest work in digital advertising creative, motion graphics, and any relevant AI tool applications. Ensure it's easily accessible and professionally presented.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Marketing Designer," "Advertising Platforms," "Animation," "Video Editing," "AI Tools," and specific software proficiencies (Adobe Creative Suite). Quantify achievements where possible.

• Prepare Your Narrative: Practice presenting your portfolio projects, focusing on your creative process, the strategic thinking behind your designs, and any measurable impact your work has had. Be ready to discuss your experience with AI tools and your approach to performance-driven creative.

• Research Gismart: Familiarize yourself with Gismart's product portfolio, particularly the Famio app if possible, and understand their mission and values. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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