Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Karbon Business

Location: Bengaluru, Karnataka, India

Job Type: Full-Time

Category: Marketing Design / Performance Marketing Operations

Date Posted: June 09, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (5 days in-office)

🚀 Role Summary

• This role is centered on the creation of high-impact visual assets for performance marketing campaigns, directly influencing conversion rates and customer acquisition.

• The Marketing Designer will collaborate closely with the performance marketing team to translate campaign objectives and messaging into compelling visual creatives for digital advertising platforms.

• A key aspect of this role involves rapid iteration and A/B testing of creatives, leveraging generative AI tools to accelerate production and explore diverse design concepts.

• The position requires a strong understanding of marketing funnel stages, CTR, and CVR metrics to inform design decisions and optimize for campaign success.

📝 Enhancement Note: While the title is "Marketing Designer," the description emphasizes a strong focus on performance marketing and conversion optimization, indicating this role sits at the intersection of creative design and revenue operations principles. The "not a brand design role" clarification is crucial for candidates to understand the performance-driven nature of this position.

📈 Primary Responsibilities

• Design and produce a high volume of visually engaging ad creatives for key performance marketing channels including LinkedIn, Google Ads, and Meta platforms.

• Translate provided marketing hooks, copy, and messaging into compelling visual narratives that resonate with target audiences and drive engagement.

• Execute rapid design iterations and A/B testing of creative variations to identify top-performing assets and optimize campaign performance.

• Collaborate with performance marketing specialists to ensure creative consistency across campaigns while actively exploring and testing new visual formats and themes.

• Design and optimize landing page sections and other website visual components to enhance user experience and improve conversion rates (CRO).

• Develop clear, concise, and visually appealing sales enablement materials, including demo decks, one-pagers, and supporting collateral for pre- and post-demo communications.

• Maintain and update design assets library, ensuring all creatives adhere to platform specifications and brand guidelines (where applicable to performance campaigns).

• Utilize generative AI tools (e.g., Midjourney, DALL-E, Canva AI) to expedite the design process, generate diverse concepts, and explore innovative visual approaches.

📝 Enhancement Note: The responsibilities highlight a direct link between design output and measurable marketing outcomes like CTR and CVR, underscoring the operational impact of this design role. The emphasis on speed and iteration is a key differentiator from traditional brand design roles.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating design proficiency is essential. A Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred. Experience:

• 2-5 years of proven experience in graphic design, with a significant focus on performance marketing creatives and digital advertising.

• Demonstrated experience in a fast-paced, iterative design environment, ideally within a startup or high-growth company. Required Skills:

• Strong Design Fundamentals: Excellent command of layout principles, typography, visual hierarchy, color theory, and overall aesthetic clarity.

• Performance Marketing Creative Design: Proven experience designing ad creatives for platforms like LinkedIn, Google Ads, and Meta, with a portfolio showcasing successful campaigns.

• Visual Translation Expertise: Ability to effectively translate marketing messages, hooks, and value propositions into compelling and clear visual assets without necessarily creating the core messaging.

• High-Speed Execution Mindset: Demonstrated ability to produce multiple design variations quickly and efficiently under tight deadlines.

• Performance Metrics Understanding: Basic comprehension of key performance indicators such as Click-Through Rate (CTR), Conversion Rate (CVR), and the various stages of the marketing funnel (awareness, retargeting, conversion).

• Generative AI Proficiency: Working familiarity and practical experience with generative AI/text-to-design tools (e.g., Midjourney, DALL-E, Canva AI) to accelerate creative production and explore new visual avenues.

• Proficiency in Design Software: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, After Effects for motion design) or equivalent design tools.

Preferred Skills:

• Motion Design/Animation: Experience in creating short animations or motion graphics for digital ads to enhance engagement.

• Landing Page Optimization (CRO Mindset): Familiarity with Conversion Rate Optimization principles and experience designing elements that improve landing page performance.

• User Behavior Analytics: Experience working with tools like Hotjar, Microsoft Clarity, or Google Analytics 4 (GA4) to understand user behavior and inform design decisions.

• B2B Design Experience: Prior experience designing marketing collateral and creatives specifically for Business-to-Business (B2B) audiences.

📝 Enhancement Note: The emphasis on "high-speed execution" and "generative AI proficiency" indicates a need for designers who are not only skilled but also adaptable and quick to leverage new technologies to meet aggressive marketing targets. The preference for B2B experience suggests familiarity with professional services or SaaS marketing contexts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Oriented Case Studies: Showcase at least 2-3 projects demonstrating your ability to design creatives that drove measurable improvements in CTR, CVR, or other key performance indicators.

• Creative Variation Examples: Include examples of how you iterated on designs, presenting multiple variations of ads or landing page elements that were A/B tested.

• Generative AI Integration: Highlight a project where you leveraged generative AI tools to enhance speed, explore concepts, or achieve a specific visual outcome that might have been more challenging otherwise.

• Sales Enablement Collateral: Present examples of demo decks, one-pagers, or other sales support materials that are clean, visually effective, and easy for sales teams to use.

• Process Documentation (Optional but Recommended): Briefly describe your design process for performance marketing assets, from brief to final delivery, emphasizing your iterative approach.

Process Documentation:

• Clearly articulate your workflow for creating performance marketing assets, from receiving a brief to asset delivery, highlighting your iterative testing and optimization phases.

• Demonstrate how you incorporate feedback from marketing strategists and performance analysts into your design iterations.

• Explain your approach to ensuring visual consistency across different ad platforms while still allowing for creative exploration and A/B testing.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating measurable impact and iterative design processes, aligning with the performance-driven nature of the role. Candidates should be prepared to discuss the ROI of their design contributions.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Mid-Level Marketing Designer (2-5 years experience) in Bengaluru, India, the estimated annual salary range is ₹7,00,000 to ₹12,00,000. This range can vary based on the candidate's specific skills, portfolio strength, and interview performance. Benefits:

• Upskilling Policy: Access to courses, tools, and resources for continuous learning and professional development.

• Team Outings: Regular offsites and social events to foster team bonding and celebrate achievements.

• Engagement Initiatives: Participation in hackathons, open demos, and game nights to promote creativity and team cohesion.

• Flexible Work-from-Home: Up to 12 WFH days every 6 months, allowing for a change of scenery while maintaining productivity.

• Menstrual WFH: Up to 3 WFH days per month for women employees, providing support and flexibility.

• Mobility Benefits: Relocation support and travel allowance to assist with onboarding and transitions.

• Parental Support: Comprehensive maternity, paternity, and adoption leave to support employees' families.

• Health & Wellness: While not explicitly detailed, typical benefits in such companies often include health insurance and wellness programs.

Working Hours:

• Standard working hours are typically 40 hours per week. The company operates on a 5-day in-office setup, with provisions for flexible WFH days. The emphasis on speed and iteration may require some flexibility in working hours to meet campaign deadlines.

📝 Enhancement Note: The salary estimate is based on average compensation data for similar roles in Bengaluru, considering the specified experience level and the tech startup environment. The benefits package is comprehensive, reflecting a supportive work culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI-native Accounting Automation Platform)

Company Size: YC-backed startup, Series A funded, indicating a rapidly growing and dynamic environment. The company is likely to have between 50-200 employees at this stage, fostering a collaborative yet fast-paced culture.

Founded: AI Accountant (Karbon Business) is a relatively young company, driven by innovation in AI and accounting automation. This implies a culture that values forward-thinking, agility, and problem-solving.

Team Structure:

• The Marketing Designer will report to a Marketing Manager or Head of Performance Marketing, working closely with a dedicated performance marketing team.

• Expect close collaboration with performance marketing specialists, copywriters, and potentially product marketing teams.

• Cross-functional interaction will likely extend to sales teams for enablement asset creation and potentially product development for understanding core features. Methodology:

• Data-Driven Design: Decisions are informed by performance metrics (CTR, CVR) and user behavior analytics.

• Agile Iteration: A rapid cycle of design, testing, and refinement is central to the workflow.

• AI-Augmented Creativity: Leverage AI tools to enhance efficiency and explore novel design solutions.

• Outcome-Focused Collaboration: Teamwork is geared towards achieving specific marketing and business objectives.

Company Website: karboncard.com

📝 Enhancement Note: The company's focus on AI and automation suggests a culture that embraces technological innovation and efficiency. The "YC-backed" status implies a strong emphasis on rapid growth and scalability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years experience), focusing on execution within performance marketing. It's a specialized design track rather than a generalist brand design role.

Reporting Structure: The designer will report to a marketing lead and work collaboratively with performance marketing specialists. This structure allows for direct feedback and alignment with campaign goals.

Operations Impact: The designer's work directly impacts key revenue operations metrics by driving lead generation, customer acquisition, and conversion rates through effective visual communication in advertising and on the website. Their contributions are crucial for the efficiency and success of the marketing funnel.

Growth Opportunities:

• Specialization in Performance Marketing Design: Deepen expertise in designing for high-conversion digital channels and understanding complex marketing funnels.

• CRO Expertise: Develop skills in Conversion Rate Optimization, applying design principles to improve website and landing page effectiveness.

• Motion Design Proficiency: Expand capabilities into motion graphics and animation for more engaging ad formats.

• Cross-Functional Leadership: Potentially move into a lead design role within performance marketing or transition into broader marketing strategy roles.

• AI Design Tool Mastery: Become an expert in leveraging cutting-edge AI tools for creative production, a highly in-demand skill.

📝 Enhancement Note: This role offers a clear path for specialization within performance marketing design, a critical function for scaling tech companies. Growth opportunities are tied to developing expertise in data-driven design and emerging creative technologies.

🌐 Work Environment

Office Type: The company follows a 5-day in-office setup, suggesting a preference for in-person collaboration and a structured work environment. However, the inclusion of flexible WFH days indicates a balance between in-office synergy and employee well-being.

Office Location(s): Bengaluru, Karnataka, India. This is a major tech hub, offering access to a vibrant ecosystem of startups and tech companies.

Workspace Context:

• Collaborative Hub: The 5-day in-office policy likely fosters a collaborative atmosphere where designers can easily interact with performance marketers and other team members.

• Technology-Enabled: Expect access to industry-standard design software and potentially advanced hardware to support creative production. The company's AI-native focus suggests an environment that embraces technological tools.

• Dynamic Pace: As a YC-backed startup, the environment will be fast-paced, requiring adaptability and a proactive approach to design challenges.

Work Schedule: A standard 40-hour work week is typical, but the nature of performance marketing campaigns may occasionally require flexibility to meet critical deadlines. The emphasis on rapid iteration supports a dynamic work schedule.

📝 Enhancement Note: The hybrid model with a strong emphasis on in-office presence points to a culture that values team collaboration and spontaneous ideation, crucial for a performance-focused design role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Design Challenge: Candidates will likely present their portfolio, focusing on performance marketing examples. A design challenge may be given, requiring the creation of ad creatives or landing page elements based on a given brief, testing speed, creativity, and understanding of performance metrics.

• Team/Hiring Manager Interview: Deeper dive into experience, design process, problem-solving skills, and how you handle feedback and iteration. Discussion on understanding of CTR, CVR, and AI tools.

• Final Round: Potentially with senior leadership to assess strategic thinking and cultural alignment with Karbon Values (Collaborate to Win, Elevate the Bar, Own It End-to-End).

Portfolio Review Tips:

• Highlight Performance: Clearly articulate the impact of your designs using metrics (CTR, CVR improvements). Quantify results wherever possible.

• Showcase Iteration: Include examples of A/B tests or multiple variations of creatives and explain the rationale behind the changes.

• Demonstrate AI Usage: If applicable, clearly label or explain how AI tools were used in your workflow and the benefits they provided.

• Focus on Clarity & Conversion: Ensure your presented work emphasizes visual clarity, strong hierarchy, and conversion-focused design elements.

• Tailor to B2B: If you have B2B experience, ensure those examples are prominent, as it's a preferred skill.

• Prepare to Discuss Process: Be ready to walk through your design process for performance assets, from brief to execution.

Challenge Preparation:

• Understand the Brief: Carefully analyze the requirements and objectives of any design challenge.

• Prioritize Speed & Impact: Focus on delivering a strong, conversion-oriented design within the given timeframe.

• Think Metrics: Frame your design decisions in terms of how they will impact CTR and CVR.

• Be Ready to Explain Rationale: Articulate why you made specific design choices, referencing performance marketing principles.

📝 Enhancement Note: The interview process will heavily scrutinize a candidate's ability to deliver measurable results through design, not just aesthetic appeal. A strong portfolio showcasing quantifiable impact is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency in Photoshop, Illustrator is essential. After Effects is highly desirable for motion design.

• Generative AI Tools: Proven working familiarity with Midjourney, DALL-E, Canva AI, or similar platforms for accelerated creative production.

• Figma/Sketch: Likely used for collaborative design and potentially landing page mockups.

Analytics & Reporting:

• Google Analytics 4 (GA4): Basic understanding of how to interpret website traffic and user behavior data.

• Hotjar/Clarity: Familiarity with heatmaps, session recordings, and user feedback tools to inform design optimizations.

• Platform Ad Managers: Experience with LinkedIn Ads Manager, Google Ads, and Meta Ads Manager to understand creative specifications and performance data.

CRM & Automation:

• While not primary tools for this role, a basic understanding of how marketing creatives feed into CRM systems (like HubSpot, Salesforce) or marketing automation platforms (like Marketo, Pardot) may be beneficial for context.

📝 Enhancement Note: Proficiency with generative AI tools is a key differentiator for this role, highlighting the company's commitment to leveraging cutting-edge technology for creative efficiency.

👥 Team Culture & Values

Operations Values:

• Collaborate to Win: Expect a team environment where cross-functional collaboration with performance marketers is key. Open communication, constructive feedback, and a shared drive for success are valued.

• Elevate the Bar: A commitment to producing world-class creative output. Continuous learning, pushing design boundaries, and turning feedback into actionable improvements are expected.

• Own It End-to-End: Take full responsibility for the design process and its outcomes. Proactive problem-solving, accountability for results, and a founder's mindset are encouraged.

Collaboration Style:

• Performance-Focused Partnerships: Design work is tightly integrated with marketing strategy and performance analysis. Regular sync-ups and feedback loops with the performance marketing team are integral.

• Iterative Design Culture: Embraces experimentation and refinement. Feedback is seen as a tool for improvement, not criticism.

• Knowledge Sharing: Encourages sharing of insights on design trends, AI tools, and performance best practices across the team.

📝 Enhancement Note: The Karbon Values (CEO) emphasize teamwork, high standards, and ownership, which are critical for a role that directly contributes to business growth in a startup environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Constantly producing high-quality, high-performing creatives under tight deadlines.

• Adapting to Evolving Platforms: Keeping up with the rapid changes in ad platform algorithms and creative best practices.

• Translating Abstract Concepts: Effectively visualizing complex B2B accounting automation benefits into simple, compelling creatives.

• Data Interpretation for Design: Utilizing performance data and user behavior insights to drive design decisions effectively.

Learning & Development Opportunities:

• Mastering Performance Design: Becoming an expert in designing for conversion across various digital channels.

• Advanced AI Creative Techniques: Deepening expertise in prompt engineering and leveraging AI for more sophisticated visual outputs.

• CRO and UX Principles: Gaining a stronger understanding of user psychology and conversion optimization strategies.

• Motion Graphics and Animation: Developing skills in creating dynamic visual content for ads.

• Exposure to Startup Growth: Gaining invaluable experience in a high-growth, YC-backed tech startup environment.

📝 Enhancement Note: The primary challenge lies in the duality of rapid execution and impactful design. Growth opportunities are heavily focused on specialization within performance marketing and leveraging emerging technologies.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing ad creatives for a B2B SaaS product to maximize CTR and CVR?" (Prepare to discuss funnel stages, audience segmentation, and visual hooks.)

• "Describe a time you received critical feedback on a design. How did you incorporate it, and what was the outcome?" (Focus on owning the process and iterating for improvement.)

• "How would you use AI tools like Midjourney to create variations of an ad creative for A/B testing more efficiently?" (Demonstrate practical application of AI in a performance context.) Company & Culture Questions:

• "What do you know about AI Accountant (Karbon Business) and our mission?" (Research the company's AI-native approach to accounting automation.)

• "How do you align with our values of Collaborate to Win, Elevate the Bar, and Own It End-to-End?" (Provide specific examples from your experience.)

• "How do you measure the success of your design work in a performance marketing context?" (Emphasize your understanding of metrics like CTR, CVR, and ROI.) Portfolio Presentation Strategy:

• Structure for Impact: Start with your strongest performance marketing case study. Clearly state the objective, your role, the creative solution, and the quantifiable results.

• Quantify Everything: For each project, present key metrics. If exact numbers aren't available, explain the observed trends or improvements.

• Show Your Process: Briefly explain the iterative steps, including any A/B tests or AI-driven explorations.

• Highlight AI Usage: If AI was integral to a project, explain how and why you used it.

• Keep it Concise: Focus on the most relevant projects and be prepared to answer questions in depth.

📝 Enhancement Note: Candidates should prepare to defend their design choices with data, demonstrate a strong understanding of performance marketing principles, and showcase their ability to adapt and iterate quickly, especially with AI tools.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features performance marketing creatives with quantifiable results. Tailor your case studies to highlight speed, iteration, and the use of AI tools if possible.

• Resume Optimization: Update your resume to reflect keywords from the job description, such as "performance marketing," "B2B design," "CTR," "CVR," "generative AI," "Midjourney," and "landing page optimization." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, explaining your rationale for design choices based on performance metrics, and preparing examples of how you've collaborated with marketing teams. Be ready for a design challenge.

• Company Research: Familiarize yourself with AI Accountant (Karbon Business), their AI-native approach, their funding rounds, and their stated company values to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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