Lead/ Staff Product Designer - KICK

📍 Job Overview

Job Title: Lead/Staff Product Designer - KICK

Company: Easygo

Location: Melbourne, Victoria, Australia

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: March 13, 2026

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end product design initiatives, from concept and strategy to delivery and iteration, for a global live streaming platform.

• Drive the creation of high-quality, scalable, and engaging user experiences for creators, viewers, and moderators.

• Partner closely with Product Management and Engineering teams to define product strategy, shape the roadmap, and ensure alignment on design priorities.

• Mentor and coach other designers, fostering a culture of design excellence, innovation, and continuous improvement within the team.

• Champion human-centered design principles and elevate the overall design maturity and impact across the KICK platform.

📝 Enhancement Note: This role is a senior-level position, indicated by "Lead/Staff" and the requirement for 10+ years of experience. The focus is on strategic product design leadership, not just execution, with significant influence on product direction and team development within the fast-paced live streaming and gaming industry.

📈 Primary Responsibilities

• Lead the complete design lifecycle for complex product areas, encompassing user research, problem framing, ideation, prototyping, visual design, and user testing.

• Design intuitive and scalable user interfaces and interaction models for KICK's live streaming platform, catering to diverse user personas including creators, viewers, and moderators.

• Translate intricate business requirements and user needs into elegant, user-centric design solutions that enhance engagement and optimize user flows.

• Maintain and evolve KICK's design system and brand identity, ensuring visual and interaction design consistency across all platform touchpoints.

• Drive user research initiatives, including competitive analysis and usability testing, to validate design hypotheses and gather actionable insights for product improvement.

• Present design concepts, rationale, trade-offs, and expected business impact clearly and persuasively to cross-functional stakeholders and executive leadership.

• Collaborate with Product and Engineering teams to define roadmap priorities, establish success metrics, and ensure design solutions align with business objectives and technical feasibility.

• Manage competing priorities across multiple user personas and product areas, ensuring a cohesive and coherent platform experience while optimizing for individual user needs.

• Design for global audiences and internationalization, considering cultural nuances, varied content types, and the scalability required for rapid platform growth.

• Foster an inclusive, curious, and collaborative design environment that encourages experimentation, innovation, and the development of groundbreaking interface designs.

• Mentor and coach designers at various levels, actively contributing to their professional growth and elevating the overall design capabilities of the team.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, hands-on design execution for complex features, and team mentorship. The emphasis on balancing multiple user personas and designing for scale and internationalization is critical for a global platform like KICK.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is expected.

Experience: 10+ years of progressive experience in product design, with a proven track record of successfully leading and owning design projects from inception to completion.

Required Skills:

• End-to-End Design Leadership: Demonstrated ability to lead the full design process, from discovery and problem framing through to delivery and post-launch iteration.

• UX/UI Craftsmanship: High-quality execution in both user experience (UX) and user interface (UI) design, with a keen eye for detail and aesthetic appeal.

• Accessibility Expertise: Proficient understanding and application of accessibility best practices, specifically WCAG 2.1 AA standards, to ensure inclusive design.

• Strategic Thinking: An analytical and strategic mindset capable of connecting design work directly to business and product outcomes, including the ability to help define relevant metrics for success.

• Communication & Presentation: Strong verbal and written communication skills, with the ability to articulate design decisions, rationale, trade-offs, and expected impact clearly and confidently to diverse stakeholders, including executive leadership.

• Figma Proficiency: Expert-level command of Figma for design, prototyping, and collaboration, including robust experience with responsive web design principles.

• Developer Handoff: Proven experience in effectively communicating design specifications, creating detailed redlines, and providing comprehensive documentation for seamless developer handoff.

• Self-Starter Mentality: Ability to thrive in a fast-paced, dynamic environment, effectively managing multiple complex projects and priorities simultaneously.

Preferred Skills:

• Omnichannel Design: Experience designing for multi-platform environments, including mobile applications and TV interfaces.

• Industry Knowledge: Familiarity or interest in streaming, gaming, emerging technologies (e.g., AI), sports, gambling, or cryptocurrency.

• Tool Proficiency: Familiarity with Google Suite (Drive, Spreadsheets, Docs), Slack, Airtable, and Intercom for effective team collaboration and project management.

📝 Enhancement Note: The "10+ years" requirement and emphasis on "end-to-end ownership," "strategic mindset," and "developer handoff" indicate this is a senior individual contributor role, likely a Staff Designer, with potential for leadership. The mention of "design maturity" and "mentoring" further solidifies this.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 comprehensive case studies detailing your involvement in the entire design process for significant product initiatives. Each case study should clearly articulate the problem, your role, the design process undertaken, key challenges, and the measurable outcomes achieved.

• Problem Framing & Strategy: Demonstrate your ability to frame complex problems, define design strategies, and link them to business objectives and user needs through your portfolio projects.

• Design System Contribution: Highlight examples of how you have contributed to or utilized design systems, demonstrating your understanding of consistency, scalability, and efficiency in design.

• Metrics & Impact: Clearly present how your design decisions influenced key metrics (e.g., engagement, conversion rates, user satisfaction, task completion) and showcase the ROI or business impact of your work.

• Cross-functional Collaboration: Illustrate instances where you collaborated effectively with Product Managers, Engineers, and other stakeholders, showcasing your communication and teamwork skills.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you have mapped out, optimized, or redesigned user workflows to improve efficiency, reduce friction, and enhance the user experience.

• Research & Validation: Include documentation or descriptions of user research methodologies employed (e.g., user interviews, usability testing, A/B testing) and how insights were integrated into design iterations.

• System Handoff & Collaboration: Demonstrate your process for developer handoff, including the types of documentation, specifications, and collaboration methods used to ensure accurate implementation.

📝 Enhancement Note: For a senior design role, a portfolio is paramount. The emphasis here is on demonstrating strategic impact, leadership, and the ability to connect design work to tangible business results, rather than just showcasing visual aesthetics.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Lead/Staff Product Designers in Melbourne, Australia, with 10+ years of experience, the estimated salary range is AUD $150,000 - $200,000 per annum. This range considers the seniority of the role, the required expertise, and the cost of living in Melbourne.

Benefits:

• Wellbeing & Personal Development:

  • Access to Employee Assistance Program for employees and their loved ones.
  • Over 9,000 courses available on the Learning & Development platform for continuous skill enhancement.
  • One paid volunteer day per year to support community initiatives.
  • Weekly professional massages to promote employee wellness.

• Office Perks & Environment:

  • Complimentary coffee, tea, fresh juices, and smoothies from in-house baristas.
  • Daily catered breakfast and regular company-wide social events.
  • Well-stocked snack walls and drink fridges on every floor for convenience.
  • Modern and fun office spaces equipped with amenities like pool tables, table tennis, gaming consoles, and an F1 simulator.

• Team Connection & Rewards:

  • Team budgets allocated for lunches and activities to celebrate successes and foster team bonding.
  • Opportunities to participate in social sports teams and corporate games.
  • Exclusive Easygo branded merchandise.
  • Gift vouchers for birthdays and work anniversaries, with chances to win additional prizes.

• Events & Experiences:

  • Access to company-wide talks featuring key partners and industry leaders.

  • Opportunities to meet high-profile streamers and brand ambassadors.

  • Ballots for exclusive tickets to major sporting and music events (e.g., Formula 1, UFC). Working Hours: Full-time position, typically around 40 hours per week. While standard office hours are expected, the fast-paced nature of the industry may require flexibility.

📝 Enhancement Note: The salary estimate is based on an aggregation of publicly available salary data for senior product design roles in major Australian cities, adjusted for the specific industry (gaming/streaming) and the seniority level indicated. The extensive list of perks highlights a company culture that values employee well-being, engagement, and a vibrant work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Live Streaming, Gaming, Technology, Entertainment. KICK is positioned as an industry disruptor, rapidly growing and challenging established players in the live streaming space, fueled by a passion for gaming and technology.

Company Size: The provided information suggests a rapidly growing company, likely exceeding 50 million users and celebrating significant milestones like 1 billion watch hours. While specific employee numbers aren't given, the scale of operations and user base indicates a substantial, dynamic organization.

Founded: KICK was founded by individuals with two decades of experience in video games, leveraging their deep knowledge and love for tech to build thriving entertainment and gaming brands. The company is presented as relatively new but already making significant impact.

Team Structure:

• Design Team: The design team is described as curious and collaborative, with opportunities for mentorship and raising design maturity. The Lead/Staff Designer will mentor designers across different levels.

• Cross-functional Collaboration: Strong emphasis on partnering with Product and Engineering teams to define priorities, shape the roadmap, and ensure alignment between design, business objectives, and technical feasibility.

• Leadership: The role reports into design leadership (implied) and interacts with executive leadership for presentations and strategy discussions.

Methodology:

• Human-Centered Design: The role champions human-centered solutions, focusing on understanding and addressing the needs of creators, viewers, and moderators.

• Data-Driven Decisions: Design decisions are expected to be connected to business and product outcomes, with an ability to influence and define relevant metrics for measuring success.

• Experimentation & Innovation: The culture encourages pushing creative boundaries and embracing experimentation to discover new possibilities in interface design.

Company Website: https://www.easygo.io/ (Note: The provided URL leads to Easygo, the parent company. KICK is the platform.)

📝 Enhancement Note: The company culture is portrayed as passionate, gamer-centric, and growth-oriented. The "disruptor" image suggests a fast-paced, innovative environment where senior talent is expected to drive significant change. The Melbourne headquarters is a key detail for candidates.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor (IC) track, specifically at the Lead or Staff level within Product Design. It's a critical position for driving design strategy and execution on a large-scale platform, focusing on significant product areas and mentoring junior/mid-level designers.

Reporting Structure: While not explicitly stated, this role likely reports to a Head of Design, Director of Product Design, or a similar senior design leadership position. The role will involve significant interaction with Product Managers, Engineering Leads, and Executive Leadership.

Operations Impact: The Lead/Staff Product Designer will have a direct and substantial impact on the user experience of millions of KICK users, influencing key metrics such as user engagement, creator satisfaction, retention, and platform growth. Their strategic input will shape product direction and contribute directly to the company's market position as a disruptor.

Growth Opportunities:

• Leadership & Mentorship: Opportunities to formally mentor and coach designers, developing leadership skills and contributing to team capability building.

• Strategic Influence: A chance to significantly influence the product roadmap and design strategy for a rapidly growing global platform, impacting millions of users.

• Skill Specialization: Potential to deepen expertise in areas like live streaming UX, creator tools, community building, or emerging technologies (AI) based on project involvement.

• Career Advancement: Progression to Principal or Director-level design roles within KICK or Easygo, or opportunities to lead new product initiatives.

• Industry Exposure: Direct engagement with high-profile partners (e.g., sports teams, F1), ambassadors, and streamers, offering unique industry insights.

📝 Enhancement Note: This role is positioned as a significant career step for experienced product designers, offering not just execution responsibilities but also strategic influence, leadership development, and the opportunity to shape a major platform in a dynamic industry.

🌐 Work Environment

Office Type: The description emphasizes "Fun/modern office spaces," suggesting a contemporary, collaborative, and amenity-rich work environment. This is typical of tech companies aiming to attract and retain talent.

Office Location(s): The primary office location is Melbourne, Australia. The description highlights specific office features like bars, catered meals, and recreational facilities, indicating an on-site work model designed to foster community and collaboration.

Workspace Context:

• Collaborative Hub: The office is designed to be a central point for collaboration, with amenities that encourage informal interactions and team building.

• Technology & Tools: While specific tech stack details are listed elsewhere, the office environment likely supports the use of modern design and communication tools necessary for the role.

• Interaction Opportunities: The office environment facilitates regular interaction with design peers, product managers, engineers, and potentially company leadership and high-profile guests.

Work Schedule: The role is full-time, with an expectation of around 40 hours per week. Given the fast-paced nature of the live streaming and gaming industry, there may be an implicit expectation of flexibility to meet project deadlines and evolving business needs, but the primary setup is on-site.

📝 Enhancement Note: The detailed description of office perks and environment strongly suggests an on-site or hybrid model where office presence is valued for collaboration and culture building. The Melbourne location is a definitive factor for candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and experience alignment.

• Portfolio Presentation & Discussion: A session where you will present 1-2 key case studies from your portfolio, discussing your process, rationale, and impact. This will likely involve answering in-depth questions about your design decisions and problem-solving approaches.

• Cross-functional Interviews: Meetings with Product Managers, Engineering Leads, and potentially other designers to assess collaboration skills, technical understanding, and cultural fit.

• Leadership/Executive Interview: A final interview with senior leadership to discuss strategic thinking, leadership potential, and overall fit with the company's vision and values.

Portfolio Review Tips:

• Storytelling: Structure your case studies as compelling narratives. Clearly define the problem, your unique contribution, the design process, critical decisions, and the measurable results.

• Focus on Impact: Quantify your achievements wherever possible. Use metrics to demonstrate how your designs solved problems, improved user experience, or drove business outcomes.

• Showcase Strategic Thinking: Highlight how you translated business goals and user needs into design strategies. Explain your decision-making process and trade-offs.

• Demonstrate Collaboration: If possible, include examples or descriptions of how you worked with cross-functional teams and incorporated feedback.

• Tailor to KICK: Understand KICK's platform, user base, and competitive landscape. Connect your portfolio examples to the challenges KICK is facing or aims to address.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design exercise, either take-home or live, that simulates a real-world problem KICK might face. Focus on your process, problem-solving approach, and ability to articulate your thinking under pressure.

• Scenario-Based Questions: Anticipate questions about how you would handle specific design challenges, prioritize tasks, mentor junior designers, or collaborate with difficult stakeholders.

• Industry Awareness: Brush up on current trends in live streaming, gaming, creator economy, and emerging technologies relevant to KICK.

📝 Enhancement Note: The interview process for a senior role like this will be rigorous, focusing heavily on strategic thinking, problem-solving capabilities, and the ability to articulate the impact of design work. A well-prepared portfolio presentation is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is a core requirement for UI design, prototyping, and collaboration. This will be the primary tool for day-to-day design work.

• Design System Tools: Experience with tools or methodologies for building, maintaining, and scaling design systems (likely integrated within Figma or using related plugins/libraries).

Analytics & Reporting:

• Analytics Platforms: Familiarity with tools like Amplitude, Mixpanel, Google Analytics, or similar platforms for understanding user behavior, tracking key metrics, and informing design decisions.

• Data Visualization Tools: Ability to interpret data visualizations and potentially contribute to dashboard creation or reporting (e.g., Google Sheets, Tableau, Looker) to demonstrate design impact.

CRM & Automation:

• Product Management Tools: Proficiency with tools like Jira, Asana, or Trello for managing design tasks, tracking progress, and collaborating with engineering and product teams.

• Communication & Collaboration: Experience with Slack for real-time communication and Google Suite (Docs, Sheets, Drive) for documentation and collaboration.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools might be beneficial.

Bonus Tools:

• Airtable: Useful for project management and data organization.

• Intercom: Potentially used for customer support or in-app messaging, requiring design input.

📝 Enhancement Note: The emphasis on Figma and developer handoff is key. Familiarity with analytics tools is crucial for demonstrating the impact of design work, aligning with the "analytical and strategic mindset" requirement.

👥 Team Culture & Values

Operations Values:

• Gamer-Centricity: A deep understanding and passion for gaming and the creator economy, ensuring that design decisions prioritize the needs and experiences of the KICK community.

• Innovation & Experimentation: A culture that encourages pushing creative boundaries, embracing new technologies, and experimenting with novel interface solutions.

• Collaboration & Inclusivity: A commitment to fostering an inclusive, curious, and collaborative environment where diverse perspectives are valued and great ideas can emerge.

• Data-Driven Impact: A focus on measuring the effectiveness of design through relevant metrics, connecting design work directly to business and product outcomes.

• Excellence & Mentorship: A drive for high-quality design craft and a commitment to mentoring and elevating the capabilities of fellow designers.

Collaboration Style:

• Cross-Functional Partnership: Active and proactive collaboration with Product, Engineering, and other stakeholders to ensure holistic product development.

• Open Communication: Transparent and frequent communication, sharing design rationale, trade-offs, and progress openly.

• Constructive Feedback: An environment where constructive feedback is welcomed and used for continuous improvement, both individually and for the product.

• Agile & Iterative: Embracing an iterative design process, incorporating feedback and data to refine designs and adapt to evolving requirements.

📝 Enhancement Note: The culture emphasizes passion for gaming, innovation, and strong collaboration. Candidates should be prepared to demonstrate how they embody these values and contribute to a positive, high-performing team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Growth & Scale: Designing for a rapidly expanding user base and platform requires scalable solutions that can adapt to new features and increasing demand without compromising performance or user experience.

• Balancing Diverse User Needs: Catering to the distinct requirements of creators, viewers, and moderators simultaneously, ensuring each persona has an optimal experience within a cohesive platform.

• Maintaining Design Cohesion: Upholding a consistent brand identity and design system across a complex and evolving platform, especially with significant feature development.

• Industry Disruption: Operating in a competitive and fast-evolving live streaming market requires continuous innovation and the ability to anticipate future trends and user behaviors.

• Mentorship at Scale: Effectively mentoring a diverse team of designers, balancing individual development needs with the demands of a fast-paced product roadmap.

Learning & Development Opportunities:

• Strategic Design Leadership: Deepen skills in product strategy, roadmap influence, and cross-functional executive communication.

• Emerging Technologies: Gain hands-on experience with emerging technologies like AI and their application in live streaming and creator tools.

• Industry Immersion: Direct exposure to high-profile partnerships and events in the gaming, sports, and entertainment sectors.

• Design System Evolution: Contribute to the strategic development and expansion of KICK's design system.

• Leadership Development: Formal opportunities for mentorship, team leadership, and potential advancement into senior management roles.

📝 Enhancement Note: The challenges presented are typical for a senior role in a high-growth tech company, offering significant opportunities for professional development and impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature for KICK's creator tools to increase monetization opportunities, considering both creator and viewer impact?" (Focus on problem framing, user research, and strategic alignment.)

• "Describe a time you had to balance competing priorities or stakeholder demands on a complex design project. How did you navigate that situation and what was the outcome?" (Assess prioritization, negotiation, and stakeholder management skills.)

• "Walk us through your process for ensuring accessibility (WCAG 2.1 AA) is integrated into your design workflow from the outset, not as an afterthought." (Demonstrate practical application of accessibility standards.)

Company & Culture Questions:

• "What excites you about KICK and the live streaming industry, and how do you see your design expertise contributing to our mission?" (Assess passion and alignment with company vision.)

• "Describe your ideal design team culture and how you would contribute to fostering it, particularly in a mentorship capacity." (Evaluate cultural fit and leadership approach.)

Portfolio Presentation Strategy:

• Select High-Impact Projects: Choose 2-3 projects that best showcase your end-to-end ownership, strategic thinking, problem-solving skills, and measurable impact. Prioritize projects relevant to KICK's domain if possible.

• Structure Your Narrative: For each project, clearly articulate the problem statement, your role, the design process, key decisions and rationale, challenges faced, and the quantifiable results achieved. Use visuals effectively.

• Quantify Your Impact: Highlight metrics and data that demonstrate the success of your designs. If exact numbers aren't available, discuss the expected impact or how you would measure it.

• Be Prepared for Deep Dives: Expect detailed questions about your design choices, research methodologies, and how you collaborated with cross-functional teams. Be ready to defend your decisions with clear reasoning.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, leadership potential, and a deep understanding of user-centered design principles within the context of KICK's business and industry.

📌 Application Steps

To apply for this Lead/Staff Product Designer position:

• Submit your comprehensive application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio prominently features 2-3 detailed case studies that highlight end-to-end design ownership, strategic problem-solving, and measurable impact relevant to KICK's platform (live streaming, creator/viewer experience).

• Resume Optimization: Tailor your resume to emphasize your 10+ years of experience, leadership capabilities, expertise in Figma and accessibility, and your ability to connect design to business outcomes. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale, and impact clearly and concisely. Prepare to discuss your approach to mentorship and cross-functional collaboration.

• Company Research: Thoroughly research KICK, Easygo, their competitors, and the live streaming/gaming industry. Understand their user base, business goals, and current challenges to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.