Lead Product Designer, Provider Experience

📍 Job Overview

Job Title: Lead Product Designer, Provider Experience

Company: A Place for Mom

Location: United States

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: June 08, 2026

Experience Level: Mid-Senior Level (7+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead end-to-end product design for Provider Experience, focusing on intuitive workflows for provider-facing products and internal systems.

• Leverage AI-native tools and a builder's mindset to accelerate design exploration, prototyping, and production.

• Partner closely with Product, Engineering, Research, Marketing, Operations, and Sales leaders to shape product strategy and drive impactful solutions.

• Translate complex marketplace and operational needs into scalable, user-centered design patterns.

• Champion design quality, accessibility, and user trust across all provider touchpoints.

📝 Enhancement Note: While this role is titled "Product Designer," the responsibilities heavily emphasize operational workflows, internal systems, and partner portal design. This suggests a strong intersection with Revenue Operations and Sales Operations, particularly in optimizing processes for provider partners and internal teams managing those relationships. The emphasis on "Provider Experience" and "operational capabilities" indicates a need for a designer who understands the intricacies of business operations and how technology can streamline them.

📈 Primary Responsibilities

• Own the complete product design lifecycle for Provider Experience workstreams, from initial discovery and journey mapping to high-fidelity prototypes and production-ready designs.

• Develop intuitive workflows for provider-facing products, partner portals, lead quality initiatives, conversion acceleration features, account growth tools, and operational capabilities that enhance provider effectiveness.

• Translate complex marketplace dynamics, partner requirements, and operational challenges into clear, user-friendly interfaces and workflows.

• Collaborate with Product Management, Engineering, Research, Marketing, Sales, and Operations leaders to define problem statements, establish success metrics, and navigate trade-offs.

• Design solutions that build trust, provide clarity, ensure speed, and promote usability in critical workflows where users require accurate information and confident decision-making.

• Utilize research findings, analytics data, direct provider feedback, frontline team input, and business context to inform and validate design decisions.

• Identify high-impact opportunities where improved provider workflows can significantly enhance customer outcomes and business performance.

• Clearly articulate design rationale, user insights, and the "why" behind design decisions to cross-functional teams and senior leadership.

• Contribute to and extend shared APFM design patterns to ensure a cohesive and consistent product experience across different domains.

• Help differentiate provider-specific design needs from reusable system patterns, fostering a scalable design system.

• Mentor and elevate the design quality of other designers through constructive critiques, pattern refinement, and strong product storytelling.

• Actively experiment with and integrate AI tools (e.g., Figma Make, Figma Agents, Claude, ChatGPT, Cursor) to enhance design exploration, synthesis, prototyping, and production efficiency.

• Share learnings about AI tool utilization with the design team and stakeholders to foster collective improvement and informed adoption.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can bridge the gap between user experience and operational efficiency. This role requires a deep understanding of how design impacts business processes, particularly for external partners (providers) and internal teams supporting them. The emphasis on "lead quality," "conversion acceleration," and "account growth" directly relates to revenue generation and sales enablement, suggesting a strong alignment with GTM operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 7+ years of product design experience on complex web, SaaS, marketplace, CRM, internal-tool, partner-portal, or operations-facing products.

Required Skills:

• Strong portfolio showcasing end-to-end product design ownership, from ambiguous problem framing to shipped products, with demonstrable influence on product strategy or quality across multiple workstreams.

• Excellent interaction design, systems thinking, and information architecture skills.

• Proven product judgment with the ability to make sound design decisions in complex environments.

• Demonstrated curiosity and hands-on experimentation with AI tools in the design or product development process.

• Ability to articulate design decisions, supported by evidence, tools used, prototypes, constraints, and judgment.

• Experience thriving in fast-moving, ambiguous environments that value ownership, pragmatism, and cross-functional trust.

• Advanced proficiency in Figma, including the ability to communicate design intent through flows, prototypes, specifications, and compelling design storytelling.

• Comfort and experience in deeply partnering with Product Managers, Engineers, Researchers, Marketing, Sales, Operations, and senior leaders to align teams around design direction.

• Understanding of accessibility standards and best practices in design.

• Experience designing for trust, clarity, and usability in sensitive or high-stakes workflows. Preferred Skills:

• Experience designing for the healthcare or senior living industry.

• Familiarity with UX writing principles and collaboration with UX writers.

• Experience in designing for lead generation, conversion optimization, or customer lifecycle management.

• Knowledge of CRM systems and their impact on user workflows.

• Experience with user research methodologies and translating insights into design solutions.

• Familiarity with data analysis and A/B testing to inform design iterations.

📝 Enhancement Note: The requirement for 7+ years of experience and a portfolio demonstrating strategic influence suggests this is a senior-level role. The explicit mention of AI tools like "Figma Make," "Figma Agents," "Claude," and "ChatGPT" indicates a forward-thinking approach and a need for candidates who are not only proficient in current design tools but also eager to explore and integrate emerging AI technologies into their workflow. This focus on AI integration is particularly relevant to operations roles, where automation and efficiency are key drivers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design ownership for complex projects, ideally within SaaS, marketplace, CRM, internal tools, or partner-facing platforms.

• Include case studies that demonstrate your ability to frame ambiguous problems, conduct user research, develop intuitive workflows, and drive product strategy.

• Highlight instances where your design work directly influenced product outcomes, improved quality, or raised the bar across multiple workstreams.

• Provide examples of your systems thinking and information architecture capabilities, illustrating how you've organized complex information or designed scalable patterns.

• Clearly articulate your design process, including how you leveraged evidence, tools (especially AI tools), prototypes, and judgment to make decisions.

• Demonstrate your ability to communicate design rationale effectively, explaining not just the "what" but the "why" behind your solutions.

• Include examples of collaboration with cross-functional teams (Product, Engineering, Research, etc.) and how you aligned stakeholders. Process Documentation:

• Present clear documentation of your design process for each case study, detailing the discovery phase, ideation, prototyping, user testing, and iteration stages.

• Illustrate how you mapped user journeys, identified pain points, and designed workflows to address operational complexities for providers or internal teams.

• Show evidence of how you applied or extended design systems and patterns to ensure consistency and scalability.

• If applicable, include examples of how AI tools were integrated into your design process, detailing the specific tools used and the impact on efficiency or quality.

📝 Enhancement Note: For a Lead Product Designer role with a strong operational component, the portfolio should emphasize not just visual design but also the strategic impact of design on business processes and user efficiency. Case studies should detail how designs solved operational challenges for providers or internal teams, leading to measurable improvements in areas like lead conversion, partner management, or workflow automation. The ability to articulate the use of AI tools in the design process will be a significant differentiator.

💵 Compensation & Benefits

Salary Range: $165,000 - $185,000 annually.

Benefits:

• Bonus: 10% of annual earnings.

• Health Insurance: Comprehensive medical coverage.

• Dental Insurance: Dental care benefits.

• Vision Insurance: Vision care benefits.

• Retirement Savings: 401(k) plan with company match.

• Paid Time Off: Generous paid time off for work-life balance.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility expected given the remote nature of the role and the emphasis on asynchronous collaboration.

📝 Enhancement Note: The provided salary range ($165,000 - $185,000) aligns with senior-level product design roles in the US, particularly for remote positions with significant responsibility. The inclusion of a 10% bonus indicates a performance-driven compensation structure. The benefits package is standard for full-time roles in the US tech industry. For a remote role, flexibility in working hours is often implied, allowing for effective collaboration across different time zones within the United States.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Healthcare Services (Senior Living and Home Care Marketplace)

Company Size: A Place for Mom is a significant player in its niche, indicating a company size that allows for both specialized roles and cross-functional collaboration. Based on typical industry benchmarks, it's likely a mid-to-large-sized company with established processes but still retaining agility.

Founded: Founded in 2000, A Place for Mom has a long-standing history and deep expertise in the aging care industry, suggesting a stable yet evolving organization.

Team Structure:

• The Provider Experience design team operates within a matrixed structure, collaborating closely with Product Management, Engineering, and User Research.

• Designers are expected to partner deeply with leaders from Operations, Sales, and Marketing to understand business needs and drive integrated solutions.

• While this role is an individual contributor, it involves mentoring and raising the design quality bar for other designers, suggesting a collaborative environment focused on shared growth. Methodology:

• Data-Driven Design: Design decisions are guided by research, analytics, provider conversations, and frontline team input.

• Agile Development: The company operates in a fast-moving environment, requiring pragmatic decision-making and rapid iteration.

• AI Integration: A strong emphasis on experimenting with and leveraging AI tools to enhance design processes and outcomes.

• Cross-Functional Collaboration: Close partnerships across departments are essential for defining problems, aligning on solutions, and ensuring successful product launches.

Company Website: https://www.aplaceformom.com/

📝 Enhancement Note: The company's mission to guide families through aging care, combined with its focus on improving the experience for providers, points to a culture that values both empathy and efficiency. The emphasis on "Do Hard Things" and "Drive Outcomes as a Team" suggests a results-oriented environment that encourages tackling complex challenges collaboratively. The "Embrace Change" value highlights an openness to innovation, which aligns with the role's focus on AI and evolving design practices.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead Product Designer," indicating a senior individual contributor role with significant ownership and influence. It implies a level of expertise beyond typical individual contributor roles, with expectations for strategic thinking, mentorship, and driving design quality.

Reporting Structure: The designer will report to a Design Lead or Director of Product Design. They will collaborate daily with Product Managers, Engineers, Researchers, and stakeholder leaders in Operations, Sales, and Marketing.

Operations Impact: The Lead Product Designer for Provider Experience has a direct impact on:

• Provider Acquisition & Retention: Designing tools and workflows that make it easier for providers to partner with A Place for Mom, leading to increased network participation.

• Operational Efficiency: Streamlining internal processes and provider-facing systems to reduce friction, save time, and improve the overall effectiveness of the provider ecosystem.

• Revenue Generation: Contributing to features that accelerate lead conversion, drive account growth for providers, and enhance the overall marketplace value.

• Customer Satisfaction: Ensuring providers have a positive and productive experience, which indirectly benefits families by ensuring better care options.

Growth Opportunities:

• Skill Development: Deepen expertise in designing for complex operational workflows, marketplace dynamics, and AI-assisted design processes.

• Leadership & Mentorship: Opportunity to mentor other designers, contribute to design system evolution, and shape design practices within the organization without direct people management.

• Strategic Influence: Play a key role in defining the future of provider-facing products and influencing product strategy through design leadership.

• Industry Expertise: Gain specialized knowledge in the aging care technology sector, a rapidly growing and impactful industry.

• Cross-Functional Exposure: Develop strong relationships and understanding of Sales, Operations, Marketing, and Product functions within a mission-driven company.

📝 Enhancement Note: This role offers a unique opportunity for a designer to blend user-centric design principles with a deep understanding of business operations. The "Lead" title, coupled with the focus on operational workflows and AI integration, suggests a pathway towards senior leadership in product design, potentially specializing in B2B or partner-facing product areas. The role is crucial for optimizing the GTM engine by ensuring providers have the tools and support they need to succeed.

🌐 Work Environment

Office Type: Fully Remote. This role is designated as "TELECOMMUTE" and allows candidates to work from anywhere within the United States.

Office Location(s): While the role is remote, the company is headquartered in San Francisco, CA, and has other offices. However, for this specific position, candidates are expected to be based in the United States.

Workspace Context:

• Flexibility: As a remote role, it offers significant flexibility in terms of work location and potentially hours, allowing for better work-life integration.

• Tools & Technology: Employees will have access to the necessary digital tools and platforms to collaborate effectively, including Figma, communication tools (e.g., Slack, Zoom), and project management software.

• Collaboration: The environment fosters collaboration through virtual channels, regular team syncs, design critiques, and cross-functional meetings. The emphasis on asynchronous communication is likely high.

• Focus on Impact: The remote setup encourages a focus on outcomes and deliverables rather than physical presence.

Work Schedule: While a standard 40-hour work week is implied, the remote nature of the role offers flexibility. Candidates should be prepared to align with core business hours for essential meetings and collaborations, potentially across different US time zones.

📝 Enhancement Note: The fully remote nature of this position within the United States is a significant advantage for candidates seeking location independence. The success of this role relies heavily on strong self-discipline, effective virtual communication, and the ability to manage one's own schedule while meeting collaboration needs across different time zones. Operations professionals often value this flexibility as it can better accommodate deep work sessions required for analysis and process design.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess qualifications and alignment with the role's requirements, particularly experience with complex systems and AI tools.

• Portfolio Review & Design Challenge: Candidates will likely present their portfolio, discussing key projects, design process, and impact. A design challenge or case study exercise may be assigned to evaluate problem-solving skills, design thinking, and ability to work within constraints.

• Cross-Functional Interviews: Interviews with Product Managers, Engineers, Researchers, and potentially leaders from Operations or Sales to assess collaboration style, technical understanding, and ability to integrate design with business goals.

• Hiring Manager Interview: A final interview with the hiring manager to discuss role expectations, team dynamics, career growth, and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong case studies that best highlight your experience with complex workflows, partner portals, internal tools, or marketplace platforms. Prioritize projects where you had significant ownership and measurable impact.

• Emphasize Process & AI: Clearly articulate your design process for each project. Specifically detail how you approached ambiguous problems, used research and data, and, crucially, how you experimented with and integrated AI tools to enhance your work. Explain the benefits and limitations you encountered.

• Quantify Impact: Wherever possible, use metrics and data to demonstrate the business impact of your designs (e.g., improvements in conversion rates, efficiency gains, user satisfaction scores). For operational roles, this is critical.

• Tell a Story: Structure your case studies with a clear narrative: the problem, your role, your process, the solution, and the outcome. Focus on your decision-making and the trade-offs you made.

• Showcase Systems Thinking: Illustrate how your designs fit into a larger system or contribute to a design system, demonstrating scalability and consistency.

• Prepare for Questions: Be ready to discuss your design rationale, challenges faced, lessons learned, and how you would approach specific types of problems relevant to A Place for Mom's provider experience.

Challenge Preparation:

• Understand the Domain: Research A Place for Mom, its mission, its target users (families and providers), and the aging care industry. Understand the complexities of the provider experience.

• Focus on Operational Workflows: If a design challenge is given, anticipate problems related to provider onboarding, lead management, communication tools, or reporting dashboards. Think about how to simplify complex operational tasks.

• Leverage AI: Consider how AI could be part of your solution or process for the challenge, aligning with the role's emphasis.

• Structure Your Response: Practice presenting your approach and solution clearly and concisely, focusing on user needs, business goals, and design trade-offs.

📝 Enhancement Note: The interview process will likely probe your understanding of how design directly impacts business operations and revenue generation. Be prepared to discuss specific instances where your design work streamlined processes, improved efficiency for internal teams or external partners, or contributed to key business metrics. Your ability to articulate your experience with AI tools in a practical, impactful way will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency in advanced features like Figma Make and Figma Agents is highly valued.

• AI Design Tools: Demonstrated hands-on experience and curiosity with tools such as Claude, ChatGPT, Codex, Cursor, MCP-enabled workflows, and v0 is a key requirement. The ability to integrate these into the design workflow is critical.

• Prototyping Tools: While Figma has robust prototyping capabilities, familiarity with other specialized prototyping tools might be beneficial.

Analytics & Reporting:

• Analytics Platforms: Experience using tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to gather user data and inform design decisions.

• Data Visualization Tools: Familiarity with tools that can help visualize data to understand user behavior and operational performance.

CRM & Automation:

• CRM Systems: Experience designing for or understanding the workflows within CRM platforms (e.g., Salesforce, HubSpot) is highly relevant given the focus on provider relationships and sales enablement.

• Workflow Automation Tools: Awareness of how automation tools can streamline processes and improve user experiences within operational contexts.

• Integration Platforms: Understanding how different systems connect and how design can facilitate seamless data flow between them.

📝 Enhancement Note: The explicit mention of AI tools like "Figma Make," "Figma Agents," "Claude," and "ChatGPT" indicates that proficiency and experimentation with these technologies are not just preferred but expected. For a role with operational implications, understanding how these tools can automate tasks, synthesize information, or generate design options will be a key focus. Proficiency in Figma is a given, but the ability to bridge design with AI-driven workflows is a differentiator.

👥 Team Culture & Values

Operations Values:

• Mission Over Me: A deep commitment to the company's purpose of helping families find care, approached with empathy. This translates to designing solutions that genuinely support both families and providers.

• Do Hard Things: An energetic approach to tackling complex challenges, viewing them as opportunities for growth. This applies to navigating intricate operational workflows and designing for challenging user needs.

• Drive Outcomes as a Team: A collaborative spirit where individual ownership is balanced with collective achievement. This means working effectively with cross-functional teams to deliver impactful results.

• Win The Right Way: Upholding organizational integrity and ethical practices in all aspects of work, including design decisions that impact users and business partners.

• Embrace Change: A proactive attitude towards innovation and continuous evolution, particularly relevant to experimenting with new technologies like AI in design.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be deeply integrated with Product, Engineering, Research, Sales, and Operations teams, fostering a shared understanding of goals and challenges.

• Feedback-Rich Environment: A culture that encourages constructive critique and feedback exchange to elevate design quality and product solutions.

• Knowledge Sharing: An emphasis on sharing learnings, best practices, and insights, especially regarding new tools and methodologies like AI in design, to foster collective growth.

• Pragmatic Decision-Making: While striving for high quality, the team values pragmatic decisions that allow for progress in a fast-paced environment.

📝 Enhancement Note: The company's stated values like "Do Hard Things" and "Embrace Change" suggest a dynamic environment where innovation and problem-solving are highly valued. For a designer focused on provider experience, understanding how to translate these values into user-centric solutions that also drive business outcomes will be key. Collaboration with operations and sales teams will require excellent communication and a shared focus on measurable results.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Working in a fast-paced, evolving environment with complex provider workflows requires high agency and the ability to define problems and solutions proactively.

• Balancing User Needs with Business Goals: Designing for providers involves intricate operational requirements and business objectives, requiring a delicate balance between user usability and commercial viability.

• Integrating AI Effectively: Experimenting with and integrating emerging AI tools into the design process while ensuring quality, trust, and ethical considerations are met.

• Raising Design Bar: Mentoring and influencing design quality across teams without direct management requires strong leadership presence and persuasive communication.

• Cross-Functional Alignment: Ensuring consistent understanding and alignment on design direction and priorities across diverse stakeholder groups (Product, Eng, Ops, Sales).

Learning & Development Opportunities:

• AI in Design Specialization: Become a leader in applying AI tools to product design, developing expertise in prompt engineering, AI-assisted ideation, and workflow integration.

• Complex System Design: Gain deep experience in designing for intricate B2B/SaaS platforms, partner portals, and operational backends.

• Industry Expertise: Develop specialized knowledge in the aging care technology sector and the unique needs of senior living and home care providers.

• Product Strategy Influence: Grow influence in shaping product roadmaps and strategic decisions through evidence-based design leadership.

• Mentorship & Design Leadership: Hone skills in mentoring junior designers, contributing to design systems, and advocating for design best practices.

📝 Enhancement Note: This role presents a significant opportunity for a designer passionate about the intersection of technology, user experience, and business operations. The challenges are framed as growth opportunities, especially concerning AI integration, which is a hot topic in many operations fields. Mastering these challenges can lead to highly specialized and valuable career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex operational workflow. What were the challenges, and how did your design address them?" (Focus on process, efficiency, and user impact).

• "How have you used AI tools in your design process? Can you share a specific example of how it accelerated your work or improved the outcome?" (Be ready to discuss tools, methods, and lessons learned).

• "Walk us through a portfolio piece where you influenced product strategy. What was your approach, and how did you gain buy-in from stakeholders?" (Highlight strategic thinking and communication).

• "How do you approach balancing the needs of different user groups (e.g., providers, internal teams, families) when they have conflicting requirements?" (Demonstrate user-centricity and trade-off analysis). Company & Culture Questions:

• "Based on your understanding of A Place for Mom's mission and values, how would you approach designing for the Provider Experience to embody those values?" (Show research and alignment).

• "Describe your ideal collaboration style with Product Managers and Engineers. How do you ensure alignment and resolve disagreements?" (Assess teamwork and communication).

• "How do you stay current with emerging design trends and technologies, particularly AI?" (Demonstrate continuous learning).

• "What does 'high agency' mean to you in a design context, and how have you demonstrated it?" (Assess proactivity and ownership). Portfolio Presentation Strategy:

• Start with the Problem: Clearly define the user problem and business context for each case study.

• Show Your Process: Detail your steps, including research, ideation, prototyping, and iteration. Explicitly call out where and how you used AI tools.

• Highlight Your Role: Be specific about your contributions, especially in areas of strategy, problem-framing, and decision-making.

• Quantify Impact: Use data and metrics to showcase the results of your design solutions. For operational roles, this is paramount – think efficiency, cost savings, conversion rates, or user adoption.

• Tell a Compelling Story: Weave a narrative that engages the interviewers and clearly communicates the value you bring.

• Be Prepared for Deep Dives: Anticipate questions about your design choices, trade-offs, and how you would handle hypothetical scenarios related to the Provider Experience.

📝 Enhancement Note: For this role, expect interviewers to probe deeply into your understanding of operational workflows and how design can optimize them. Be ready to discuss your experience with B2B or partner-facing products and how you've used data and AI to drive tangible business outcomes. Your ability to articulate the ROI of your design work will be a significant factor.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Tailor your portfolio to highlight projects that showcase your experience with complex workflows, B2B/SaaS products, internal tools, or partner portals. Emphasize your use of AI tools and the resulting impact on efficiency or quality.

• Optimize Your Resume: Ensure your resume clearly articulates your 7+ years of experience and uses keywords relevant to product design, UX/UI, SaaS, AI tooling, and operational efficiency. Highlight achievements with quantifiable results.

• Prepare Your Narrative: Practice articulating your design process, your strategic thinking, and your experience with AI tools. Be ready to discuss specific case studies in detail, focusing on problem-solving and business impact.

• Research A Place for Mom: Understand the company's mission, values, and the specific challenges within the aging care marketplace, particularly concerning the provider experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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