Lead Product Designer, Powered by TodayTix

📍 Job Overview

Job Title: Lead Product Designer, Powered by TodayTix

Company: TodayTix Group

Location: New York, NY

Job Type: Full Time

Category: Product Design / UX/UI Operations

Date Posted: 2026-06-08

Experience Level: 5-10 Years

Remote Status: Hybrid (Minimum 2 days in office)

🚀 Role Summary

• Drive end-to-end product design for complex B2B initiatives within the 'Powered by TodayTix' platform, focusing on enhancing the partner experience for ticketing and e-commerce operations.

• Translate intricate industry concepts into clear, elegant, and intuitive user flows, demonstrating systematic UX thinking and a refined eye for UI detail.

• Act as a Design System steward, leveraging and evolving existing components to ensure scalability and set standards for the broader design team.

• Actively utilize and champion AI tools across the design workflow, including AI-assisted coding for frontend component development and design system maintenance, to improve efficiency and output.

📝 Enhancement Note: This role is positioned within a B2B enterprise software context, specifically for a ticketing and e-commerce platform serving live event partners. The emphasis on "Powered by TodayTix" (PxT) indicates a focus on the operational backend and partner-facing tools rather than the consumer-facing ticketing interfaces. The requirement for AI fluency and AI-assisted coding is a significant differentiator, suggesting the company is at the forefront of adopting new technologies to streamline design and development processes within operations.

📈 Primary Responsibilities

• Lead the comprehensive design process for complex B2B product initiatives within the 'Powered by TodayTix' platform, spanning from initial discovery and research to final delivery and quality assurance.

• Collaborate intensely with Product Managers, Engineers, and fellow Designers to conceptualize and craft exceptional user experiences for live event partners.

• Facilitate and lead design reviews, brainstorming sessions, and present design strategies and outcomes regularly to design leadership and executive stakeholders.

• Proactively manage stakeholder expectations, communicate scope changes effectively, and drive consensus on design direction.

• Champion a culture of design excellence by mentoring other designers, advocating for user needs, and upholding high standards of quality and craft.

• Leverage AI tools fluently throughout the design workflow, including research synthesis, ideation, prototyping, and production, and contribute to establishing team best practices for AI integration.

• Partner closely with developers to ensure accurate and high-fidelity implementation of designs, maintaining the integrity of the user experience.

• Regularly engage with the product as an end-user to identify usability issues, report bugs, and propose thoughtful, data-informed improvements.

📝 Enhancement Note: The responsibilities highlight a senior-level individual contributor role with leadership expectations, particularly in driving complex B2B initiatives and mentoring junior designers. The explicit mention of AI-assisted coding for frontend components and design system maintenance suggests a hands-on approach where designers are expected to contribute directly to the implementation pipeline, blurring the lines between design and front-end development in an operational context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles, human-computer interaction, or a related field is implied through the experience requirements.

Experience: 6+ years of progressive experience in Product Design, with a demonstrated history of working in lead or senior design capacities. Experience with B2B platforms, complex dashboards, and data-intensive applications is crucial.

Required Skills:

• Product Design Leadership: Proven ability to lead complex B2B product initiatives from concept to delivery with minimal oversight.

• UX/UI Expertise: Strong grasp of UX fundamentals and a highly refined aesthetic for UI design, capable of simplifying complex concepts into intuitive user flows.

• B2B/Dashboard Design: Substantial experience designing for complex, information-dense B2B products, partner portals, or enterprise software.

• Design System Proficiency: Ability to work within, contribute to, and evolve a Design System with taste, judgment, and an understanding of scalability.

• Figma & Prototyping: Advanced proficiency in Figma and various prototyping tools for creating high-fidelity mockups and interactive prototypes.

• User Research: Experience conducting generative and usability research to inform design decisions and advocate for user needs.

• AI Fluency: Demonstrated active use of AI tools across the design workflow (research, ideation, prototyping, production) and a willingness to leverage AI-assisted coding for frontend tasks.

• Independent Execution: Proven self-starter capable of managing multiple projects simultaneously and driving work forward autonomously.

• Communication & Presentation: Excellent verbal and written communication skills, with the ability to clearly articulate design rationale and defend work to all levels of stakeholders.

• Cross-functional Collaboration: Experience working effectively within agile squads, partnering with product managers, engineers, and QA to ensure high-quality delivery.

Preferred Skills:

• Experience in the live events, ticketing, or e-commerce technology sectors.

• Familiarity with AI-assisted coding frameworks or direct experience contributing to frontend codebases.

• Experience mentoring junior designers or leading design initiatives within a team.

• A portfolio showcasing successful B2B or enterprise product design projects with measurable impact.

📝 Enhancement Note: The emphasis on AI fluency and AI-assisted coding is a critical requirement, suggesting that candidates who can demonstrate practical application of these tools in their portfolio and interviews will have a significant advantage. The requirement for B2B or data-heavy design experience is paramount given the nature of the 'Powered by TodayTix' platform.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 comprehensive case studies detailing your process for complex B2B product initiatives, from initial problem definition and user research through to final design solutions and implementation.

• B2B/Dashboard Focus: Highlight specific examples of designing for complex, data-intensive interfaces, partner portals, or enterprise software, demonstrating an understanding of user workflows and operational needs.

• Design System Contribution: Include examples of how you have utilized, contributed to, or evolved a design system, showcasing consistency, scalability, and aesthetic judgment.

• AI Integration Examples: Present instances where AI tools were used to enhance your design process, improve efficiency, or contribute to product outcomes, ideally including examples of AI-assisted coding for frontend components or design system elements.

• Problem-Solving Clarity: Clearly articulate the user problems, business goals, design challenges, and your specific contributions and design decisions within each case study.

Process Documentation:

• Discovery & Research: Demonstrate methods used for user research, competitive analysis, and requirements gathering for complex B2B products.

• Design Iteration & Validation: Showcase your iterative design process, including wireframing, prototyping, usability testing, and incorporating feedback.

• Cross-functional Handoff: Illustrate your process for collaborating with engineering and QA, ensuring accurate implementation and a high-quality final product.

• Design System Evolution: Detail your approach to maintaining and growing design systems, ensuring component reusability and consistency.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating experience with complex B2B products and the integration of AI technologies. Candidates should prepare case studies that explicitly detail their process for designing enterprise-level tools and highlight any contributions made using AI-assisted methods, especially for frontend development or design system components.

💵 Compensation & Benefits

Salary Range: $185,000 - $200,000 per year.

Explanation of Range: This range is set based on competitive market data for senior/lead Product Designer roles in New York City, considering the company's size, industry (e-commerce technology, live events), and the specific demands of designing for a B2B enterprise platform, including AI fluency. The company's stated methodology of reviewing internal banding annually and determining final salary post-interview process suggests that compensation will be finalized based on candidate experience, interview performance, and alignment with internal salary bands.

Benefits:

• Hybrid Work Environment: A blend of in-office collaboration and remote flexibility.

• Work From Anywhere: Up to 4 weeks per year of flexible 'work from anywhere' policy.

• Comprehensive Health: Medical, vision, and dental insurance plans with significant company contributions.

• Insurance: Life and disability insurance coverage.

• Family Support: Paid Parental Leave.

• Retirement: Generous 401(k) matching program.

• Time Off: Flexible Paid Time Off (PTO) policy.

• Wellness: Free membership to One Medical Group and access to the Employee Assistance Program (EAP).

• Professional Development: Annual Professional Growth Budget for learning and development.

• Company Support: Employee donation matching and an Employee Referral Program.

• Pre-Tax Accounts: Flexible Spending Accounts (FSA) for healthcare and dependent care, plus commuter benefits.

Working Hours: The position is full-time, typically around 40 hours per week. The hybrid work model allows for flexibility, with a minimum requirement of 2 days per week in the New York office.

📝 Enhancement Note: The salary range is competitive for a Lead Product Designer in NYC. The benefits package is robust, with particular emphasis on flexibility (hybrid, WFA) and professional growth, which are attractive to senior-level operations and design professionals. The mention of AI-assisted coding implies that efficiency gains from this role may be partly measured by the speed and quality of frontend component delivery, which can indirectly impact project timelines and thus overall operational efficiency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, E-commerce, Live Entertainment, Ticketing Platforms. TodayTix Group (TTG) operates at the intersection of technology and the cultural experiences market, acting as a global e-commerce leader for cultural experiences. Their 'Powered by TodayTix' (PxT) division specifically provides enterprise ticketing and e-commerce solutions to cultural organizations, attractions, and live events.

Company Size: TodayTix Group is part of MARI, a larger global events and experiences company. While the exact size of TTG isn't specified, its integration into MARI suggests a significant operational scale and resources. The "nimble, growth-oriented environment" description implies a culture that values agility and rapid iteration, common in tech-focused companies.

Founded: TodayTix was founded in 2013, and the group has since expanded its portfolio and capabilities, entering a new chapter with MARI in 2025. This history suggests a company that has evolved and adapted within the dynamic tech and events landscape, indicating a focus on innovation and strategic growth.

Team Structure:

• The Product Design team likely operates within a squad model, collaborating closely with Product Management and Engineering. As a Lead Designer, this role will involve mentoring other designers and presenting to executive leadership, indicating a structured design leadership hierarchy.

• The 'Powered by TodayTix' team focuses on the B2B platform, implying close collaboration with account management, sales operations, and client success teams to understand partner needs and drive platform adoption and revenue.

• Cross-functional collaboration is a core tenet, with designers expected to work closely with engineers, product managers, and QA, and influence product strategy. Methodology:

• Data-Driven Design: TTG leverages "vast data and insights" to inform product design and connect audiences with experiences. This suggests a data-informed approach to design decisions, requiring designers to be comfortable with analytics and performance metrics.

• Agile & Iterative: The culture emphasizes a "bias toward action," moving quickly, and iterating often, which is typical of agile development environments focused on continuous improvement and rapid deployment of features.

• Ownership & Impact: Employees are expected to "take ownership of their impact," aligning with a results-oriented culture where design contributions are tied to business outcomes and operational efficiency.

Company Website: https://www.todaytixgroup.com/

📝 Enhancement Note: The context of TTG as an e-commerce leader for cultural experiences, especially its B2B 'Powered by TodayTix' division, is crucial. This role is about designing the operational tools that enable clients (theatres, venues) to manage their businesses. The integration into MARI signifies potential for broader impact and resources. The emphasis on data, agility, and ownership aligns with the operational focus of the role.

📈 Career & Growth Analysis

Operations Career Level: This is a Lead Product Designer role, signifying a senior individual contributor position with significant autonomy and influence. It requires not only exceptional design craft but also the ability to lead projects, mentor others, and contribute to strategic product direction within the B2B platform. This level is for experienced designers who can operate independently and shape the user experience of complex operational tools.

Reporting Structure: The Lead Product Designer will likely report to a Head of Product Design or a senior design manager. They will work closely within cross-functional "squads" (product, engineering, QA) and will present design work and strategy to higher levels of leadership, including executives. This structure allows for both deep collaboration within a team and broad visibility across the organization.

Operations Impact: The impact of this role is directly tied to the success of the 'Powered by TodayTix' platform. By designing intuitive and efficient tools for live event partners, this role contributes to:

• Increased Partner Efficiency: Streamlining how partners manage inventory, sales, and customer data.

• Revenue Growth: Enabling partners to optimize their ticketing operations and reach more customers, thereby increasing ticket sales and revenue for both partners and TTG.

• Platform Adoption & Retention: Creating a superior user experience that encourages partners to continue using and relying on the PxT platform.

• Scalability: Designing solutions that can accommodate growth in partner numbers and the diversity of live event types (theatre, sports, attractions, etc.).

• Innovation: Introducing AI-driven features that enhance operational workflows and provide a competitive edge.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Manager or Head of Design role, overseeing larger teams and broader product portfolios within TTG or MARI.

• Specialization: Deepen expertise in B2B enterprise design, AI integration in design, or specific verticals within the live events industry.

• Strategic Influence: Further develop strategic product thinking and contribute more significantly to the long-term product vision and roadmap.

• Cross-Functional Leadership: Transition into Product Management or a related strategic role, leveraging design expertise to drive business outcomes.

• Mentorship & Team Building: Lead design initiatives, mentor junior designers, and contribute to building a high-performing design function.

📝 Enhancement Note: This role is positioned as a key contributor to the operational backbone of TodayTix Group's B2B offering. The growth path emphasizes not just design leadership but also strategic impact on the business and its partners, with a strong emphasis on leveraging technology like AI for operational efficiency.

🌐 Work Environment

Office Type: The company operates a hybrid work environment, encouraging collaboration by requiring a minimum of 2 days per week in their New York City office. This suggests a modern office space designed to facilitate teamwork, brainstorming, and cross-functional interactions.

Office Location(s): The primary office location for this role is New York, NY. This central location offers access to a vibrant ecosystem of cultural institutions and tech talent.

Workspace Context:

• Collaborative Atmosphere: The hybrid model and emphasis on collaboration indicate a workplace designed for team synergy, with common areas for meetings, brainstorming sessions, and informal interactions.

• Technology & Tools: As a tech-forward company, expect access to modern design and development tools, including robust hardware, software licenses (Figma, prototyping tools, AI platforms), and integrated communication platforms.

• Cross-functional Interaction: The role is deeply embedded within cross-functional squads, providing ample opportunities to interact with product managers, engineers, QA specialists, and potentially sales and account management teams who support the B2B partners. This interaction is key for understanding operational needs and driving effective design solutions.

Work Schedule: The standard work schedule is full-time, approximately 40 hours per week. The hybrid model provides flexibility, allowing employees to balance office presence with remote work. This flexibility is beneficial for deep work sessions and managing personal commitments, while the office days are structured for collaborative activities and team cohesion.

📝 Enhancement Note: The hybrid model is a key feature, balancing the need for in-person collaboration with employee flexibility. The New York office location places the role in a major hub for both the tech and arts industries. The operational context implies that the workspace will be equipped to support the development of complex enterprise software.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with Talent Acquisition to assess overall fit, experience alignment, and salary expectations.

• Design Exercise/Portfolio Review: A deep dive into your portfolio, likely with a senior designer or design manager. Expect to walk through 1-2 comprehensive case studies, focusing on your process, decision-making, and problem-solving skills. Be prepared to discuss your experience with B2B products, design systems, and AI tools.

• Cross-functional Interviews: Meetings with Product Managers and Engineering leads. These sessions will assess your ability to collaborate, communicate technical constraints, and understand business objectives from an operational perspective. Expect scenario-based questions related to project management and problem-solving.

• Leadership Interview: A conversation with a senior leader (e.g., Head of Product, VP of Engineering, or Design Director) to evaluate your leadership potential, strategic thinking, cultural alignment, and ability to drive impact.

• Final Round/Offer: Potentially a final discussion or offer extended after comprehensive evaluation.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the user problems, business goals, and your design solutions. Quantify the impact of your work whenever possible (e.g., improved efficiency metrics, increased conversion rates, reduced support tickets).

• Showcase B2B & AI: Prioritize case studies that demonstrate your experience with complex B2B platforms, dashboards, and your proficiency with AI tools and AI-assisted coding. Explain why and how you used these tools and what the outcome was.

• Detail Your Process: Walk through your design methodology, from discovery and research to iteration, collaboration, and implementation. Highlight your decision-making process and how you navigated trade-offs.

• Design System & UI Craft: Be ready to discuss your approach to design systems and showcase your UI polish. For this role, showing how you maintain consistency and scalability in complex interfaces is key.

• Storytelling: Present your work as compelling narratives. Explain the context, your role, the challenges, your solutions, and the results.

Challenge Preparation:

• Problem-Solving: Be ready for hypothetical design challenges related to improving operational efficiency, simplifying complex workflows, or designing new features for a B2B partner portal.

• AI Integration: Prepare to discuss how you would leverage AI to solve specific design problems or improve existing processes within the PxT platform.

• Stakeholder Management: Practice articulating design decisions and trade-offs clearly and confidently, as you will need to influence and align various stakeholders.

• Company & Product Research: Thoroughly research TodayTix Group, the 'Powered by TodayTix' division, its competitors, and the live events industry. Understand the operational challenges faced by their partners.

📝 Enhancement Note: The interview process emphasizes practical application of design skills, cross-functional collaboration, and leadership potential. The portfolio review is critical, with a strong focus on B2B experience and AI proficiency. Candidates should prepare specific examples that demonstrate how they've used AI to enhance design and development workflows in an operational context.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary tool), InVision, Adobe Creative Suite (as complementary).

• AI Tools: Fluency with various AI platforms for research synthesis, ideation, content generation, and code assistance. Specific tools may vary, but a general comfort with AI applications is expected.

• AI-Assisted Coding: Willingness and ability to use AI tools to generate or refine frontend code (HTML, CSS, JavaScript frameworks) for components and design system elements.

• Design System Management: Experience with tools and methodologies for creating, maintaining, and scaling design systems.

Analytics & Reporting:

• Product Analytics: Familiarity with platforms like Amplitude, Mixpanel, or Google Analytics to understand user behavior and product performance.

• Data Visualization: Ability to interpret data presented in dashboards and reports, and potentially contribute to their design.

CRM & Automation:

• CRM: While not directly a design tool, familiarity with CRM systems (e.g., Salesforce) can be beneficial for understanding business partner interactions and sales processes.

• Project Management: Tools like Jira, Asana, or Trello for managing design tasks within agile development workflows.

📝 Enhancement Note: The technology stack emphasizes modern design tools like Figma, but the standout requirement is AI fluency and AI-assisted coding. This suggests that the company is integrating AI not just for ideation but also for direct contribution to the development pipeline, making designers who can bridge this gap highly valuable.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the needs of B2B partners, translating complex operational requirements into user-friendly experiences.

• Bias for Action & Agility: A culture that values speed, iteration, and proactive problem-solving, encouraging team members to move quickly and adapt to changing needs.

• Ownership & Accountability: Team members are expected to take full responsibility for their work, from ideation through to delivery and impact measurement, fostering a results-driven environment.

• Collaboration & Transparency: Open communication and close teamwork across disciplines (design, product, engineering) are essential for success, with a focus on sharing knowledge and providing constructive feedback.

• Innovation & Growth: A forward-thinking mindset that embraces new technologies (like AI) and encourages continuous learning and professional development.

Collaboration Style:

• Cross-functional Integration: The design team works seamlessly within agile squads, fostering strong partnerships with Product Managers and Engineers to ensure shared understanding and aligned execution.

• Design Critique Culture: Regular design reviews and feedback sessions are integral to the process, promoting a culture of constructive criticism and collective improvement.

• Knowledge Sharing: Emphasis on sharing insights, best practices, and lessons learned, particularly around AI integration and B2B design challenges.

• Efficiency-Focused: A shared goal of optimizing workflows and enhancing operational efficiency for both internal teams and external partners through thoughtful design and technology adoption.

📝 Enhancement Note: The team culture values a blend of agility, ownership, and collaboration, with a strong emphasis on using technology to drive efficiency and innovation. The integration of AI into the design process reflects a commitment to modernizing operational workflows.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of B2B Systems: Designing for intricate operational workflows and data-heavy interfaces for diverse live event partners requires deep understanding and careful simplification.

• AI Integration & Adoption: Effectively integrating AI tools into the design workflow and potentially into the product itself, while also influencing team adoption and best practices.

• Balancing Stakeholder Needs: Navigating diverse requirements from various internal teams (product, engineering, sales) and external partners to deliver cohesive design solutions.

• Maintaining Design System Scalability: Evolving the design system to accommodate new features, platforms, and the unique needs of a growing B2B product suite.

• Rapid Iteration in a Growth Environment: Thriving in a fast-paced setting that requires quick decision-making and continuous adaptation without sacrificing design quality.

Learning & Development Opportunities:

• AI in Design & Development: Opportunities to become a subject matter expert in AI-assisted design tools and workflows, potentially leading the charge for AI adoption within the design team.

• Enterprise SaaS Design: Deepen expertise in designing complex B2B software, focusing on user workflows, data visualization, and partner enablement.

• Live Events Industry Insights: Gain a comprehensive understanding of the operational intricacies of the live entertainment and ticketing industry.

• Leadership Skills: Develop mentorship capabilities and strategic product thinking, preparing for future leadership roles.

• Industry Exposure: Access to an annual professional growth budget for conferences, courses, or certifications relevant to design, technology, or the live events sector.

📝 Enhancement Note: The challenges are directly related to the nature of B2B enterprise design and the integration of cutting-edge technology like AI. The growth opportunities are substantial, offering paths for specialization, leadership, and deep industry expertise, particularly in the evolving landscape of AI-enhanced operations.

💡 Interview Preparation

Strategy Questions:

• B2B Design Strategy: "Describe a complex B2B product you designed. What were the key operational challenges for the users, and how did your design address them? How did you ensure scalability and maintainability?"

• AI Integration Strategy: "How have you used AI tools in your design process? Can you provide an example of how AI-assisted coding helped you or your team deliver frontend components or improve a design system? What are the ethical considerations?"

• Design System Leadership: "How do you approach evolving a design system? Describe a time you had to push back or advocate for design system principles within a cross-functional team."

Company & Culture Questions:

• TTG's Mission: "What interests you most about TodayTix Group's mission and the 'Powered by TodayTix' division specifically?"

• Hybrid Work Philosophy: "How do you ensure effective collaboration and productivity in a hybrid work environment?"

• Growth Mindset: "Describe a time you received challenging feedback. How did you incorporate it, and what was the outcome?"

Portfolio Presentation Strategy:

• Focus on AI & B2B: Dedicate significant time to showcasing your most relevant B2B case studies and explicitly detailing your use of AI tools and AI-assisted coding. Quantify the benefits where possible.

• Process Clarity: Clearly articulate your design process for each case study, emphasizing your problem-solving approach and decision-making rationale.

• Show, Don't Just Tell: Use interactive prototypes and highlight UI details. Be prepared to discuss the technical feasibility and implementation considerations, especially with your AI-assisted code contributions.

• Define Your Role: Be precise about your contributions, especially in team projects, and highlight any leadership or mentoring aspects.

📝 Enhancement Note: Interview preparation should heavily emphasize the B2B context and AI capabilities. Candidates need to be ready to discuss concrete examples of how they've applied these skills to solve operational problems and drive efficiency, potentially demonstrating their ability to contribute directly to the development pipeline through AI-assisted coding.

📌 Application Steps

To apply for this Lead Product Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Curate Your Portfolio for B2B & AI: Tailor your portfolio to prominently feature case studies demonstrating your experience with complex B2B platforms, partner portals, and your practical application of AI tools and AI-assisted coding for design and development.

• Optimize Your Resume: Highlight keywords related to Product Design, UX/UI, B2B, Enterprise Software, Design Systems, AI tools, AI-assisted coding, Figma, and cross-functional collaboration. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clear storytelling, articulating your design process, and specifically detailing the impact of your B2B and AI contributions. Be ready to discuss your approach to operational efficiency through design.

• Research TodayTix Group: Understand the company's mission, its brands, the 'Powered by TodayTix' division's role in the market, and the challenges faced by live event partners. This will help you align your responses with the company's strategic goals and operational focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.