Lead Product Designer - CRM

📍 Job Overview

Job Title: Lead Product Designer - CRM

Company: monday.com

Location: Tel Aviv, Israel

Job Type: Full-Time

Category: Product Design, CRM Operations

Date Posted: 2026-09-23

Experience Level: 8+ Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the end-to-end design of cutting-edge AI-powered Agentic experiences within the CRM Sales group, focusing on both desktop and mobile platforms.

• Drive strategic vision and execution for 0-to-1 cross-product initiatives, ensuring a holistic and impactful product experience for revenue teams.

• Champion the integration of AI tools and workflows, enhancing team productivity and pushing the boundaries of how work is done in the AI era.

• Serve as a customer advocate, deeply understanding user needs and translating them into elegant, scalable design solutions that address real-world problems.

• Collaborate closely with Product Management, Engineering Leads, and Design Leadership to define strategic priorities and shape the future roadmap of monday CRM.

📝 Enhancement Note: This role is positioned at a senior/lead level, requiring not only strong design execution but also strategic influence, mentorship capabilities, and a proactive approach to innovation, particularly in the rapidly evolving AI space within CRM. The emphasis on "Agentic first" experiences indicates a focus on AI autonomously performing tasks for users.

📈 Primary Responsibilities

• Conceptualize, define, and deliver end-to-end Agentic experiences that directly address customer "Jobs to Be Done" on both mobile and desktop interfaces.

• Lead the design for significant, foundational cross-product initiatives, providing direction and guidance to other designers to ensure a cohesive product experience.

• Develop and drive vision initiatives that establish clarity and alignment on the future direction and strategy of monday CRM.

• Explore and integrate new AI tools and workflows, fostering a culture of innovation and enabling product and design teams to increase their productivity.

• Partner effectively with Product Managers, Engineering Leads, and the CRM Design Leadership to align on strategic priorities and shape the domain's roadmap.

• Act as the primary voice of the customer, maintaining close user engagement to identify and solve critical real-world problems through design.

• Contribute to the broader monday.com design community by leading guild initiatives, sharing knowledge, promoting best practices, and elevating the overall quality of design craft.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, hands-on design, and team enablement. The expectation to "drive vision initiatives" and "guide other Designers" signifies a leadership component beyond individual contribution. The focus on "0-to-1" initiatives suggests a role in developing entirely new product areas or significant feature sets.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience, is typically expected for roles of this seniority.

Experience: Minimum of 8 years of progressive experience in product design, with a strong emphasis on shipping impactful features and products.

Required Skills:

• Proven 8+ years of professional product design experience.

• High AI fluency, with a demonstrated track record of working with AI tools such as Vibe Coding, Coding Agents, and successfully shipping AI-driven experiences to production.

• A strong portfolio showcasing shipped products and features that have driven significant, measurable impact on both desktop and mobile platforms.

• Exceptional interaction and visual design skills, characterized by meticulous attention to detail.

• Experience in working with, maintaining, and leveraging existing Design Systems effectively.

• Robust system design capabilities, with the ability to conceptualize how diverse interactions coalesce into holistic, consistent experiences across multiple platforms and devices.

• Outstanding leadership skills and a proven ability to influence decisions and drive impact through others, even without direct authority.

• Adaptability and the capacity to thrive within a fast-paced, agile development environment.

• Proficiency in validating and iterating designs through user research, experimentation, and analysis of live usage data.

• Strong organizational and prioritization skills, coupled with a keen eye for detail.

• Excellent collaboration and communication skills, underpinned by a genuine team-first mindset.

• High level of proficiency in written and spoken English. Preferred Skills:

• Prior experience in SaaS (Software as a Service) or B2C product design.

• Experience designing for enterprise-level solutions.

📝 Enhancement Note: The emphasis on AI fluency and specific tools like "Vibe Coding" and "Coding Agents" is a critical differentiator for this role. The requirement for a portfolio demonstrating "real impact" on both desktop and mobile suggests a need for quantifiable results and cross-platform expertise. Leadership skills are paramount, indicating the need for mentorship and strategic influence.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design ownership for shipped products and features, clearly articulating the problem, your role, the design process, and the resulting impact.

• Include case studies demonstrating experience with AI-driven features, highlighting how AI was integrated into the user experience and the outcomes achieved.

• Present distinct examples of work for both desktop and mobile interfaces, illustrating your ability to create cohesive experiences across different platforms.

• Detail your experience with Design Systems, including how you've contributed to, maintained, or leveraged them to ensure consistency and efficiency.

• Demonstrate strong system design thinking, showing how individual components contribute to a larger, integrated user experience. Process Documentation:

• Detail your approach to user research and validation, including methodologies used to gather insights and test design hypotheses.

• Illustrate your process for iterating on designs based on feedback from experimentation and live usage data.

• Showcase examples of how you've collaborated with Product Managers and Engineers throughout the design lifecycle, from conception to launch.

• Document your involvement in defining product vision and strategic roadmaps, providing examples of how design thinking influenced these processes.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating impact and end-to-end ownership, especially concerning AI integration and cross-platform design. Candidates must be prepared to articulate their design process, the rationale behind their decisions, and the measurable outcomes achieved.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Lead Product Designers with 8+ years of experience in a high-cost-of-living tech hub like Tel Aviv, the estimated annual salary range is likely between ₪350,000 - ₪550,000 (approximately $95,000 - $150,000 USD), depending on specific experience and negotiation.

Benefits:

• Comprehensive health insurance package (medical, dental, vision).

• Generous paid time off (vacation, sick leave, holidays).

• Professional development budget for conferences, training, and certifications.

• Stock options or equity grants.

• Retirement savings plan contributions.

• Potential for performance-based bonuses.

• Opportunities for internal mobility and career advancement within monday.com.

• Hybrid work model flexibility with potential for remote work days.

Working Hours: The standard full-time work week is typically 40 hours. While the role is hybrid, specific in-office days and core working hours will be established within the team, with flexibility often provided for individual needs and project demands.

📝 Enhancement Note: Salary is estimated based on market data for similar roles in Tel Aviv, considering the company's size and industry. Benefits are standard for a leading tech company and are often highly competitive to attract top talent. The "Hybrid" work arrangement suggests a balance between in-office collaboration and remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (AI, Work Platform, CRM, SaaS). monday.com operates in the highly competitive and rapidly evolving Software as a Service (SaaS) market, with a strong focus on AI-driven solutions and enterprise workflow management.

Company Size: monday.com is a large, publicly traded company with thousands of employees globally. This size offers stability, resources, and opportunities for growth, while also requiring individuals to navigate larger organizational structures.

Founded: monday.com was founded in 2012. Its rapid growth and evolution into a leading AI work platform underscore a culture of innovation, agility, and a strong focus on product development and customer success.

Team Structure:

• The CRM Sales group is a specialized unit within the broader monday.com product organization, focused on developing and enhancing the CRM offering.

• This role will likely involve working within a matrixed structure, collaborating closely with Product Managers, Engineers, other Designers, and potentially Marketing and Sales teams.

• The reporting structure for a Lead Product Designer typically involves reporting to a Design Manager or Head of Design, with direct influence over a product domain. Methodology:

• Data-driven decision-making is paramount, with designs validated through user research, A/B testing, and analysis of live usage data.

• Agile development methodologies are employed, requiring designers to be adaptable and responsive to changing priorities and feedback.

• A strong emphasis is placed on user-centric design, ensuring that solutions are built around solving customer problems and delivering value.

• Innovation and experimentation are encouraged, especially with the integration of AI to create new workflows and capabilities.

Company Website: https://monday.com/

📝 Enhancement Note: monday.com is known for its fast-paced, ownership-driven culture. The "AI work platform" positioning suggests a forward-thinking environment that embraces new technologies. The CRM group's rapid growth indicates a dynamic and high-impact area within the company.

📈 Career & Growth Analysis

Operations Career Level: This is a "Lead" Product Designer role, signifying a senior individual contributor position with significant responsibility. It's a step beyond a Senior Product Designer, implying a greater scope of influence, strategic input, and potentially mentorship of junior designers. The focus on "0-to-1" initiatives and "vision" work suggests a role that shapes future product direction.

Reporting Structure: The Lead Product Designer will likely report to a Design Manager or Director of Design within the CRM product area. They will work in close partnership with Product Managers and Engineering Leads, forming a core product triad.

Operations Impact: As a Lead Product Designer on the CRM team, the impact is direct and substantial. You will be instrumental in shaping a high-growth product that is critical to monday.com's revenue objectives. Your design decisions will influence how thousands of businesses manage their sales processes, directly affecting user adoption, efficiency, and ultimately, customer retention and revenue. The integration of AI in this role amplifies this impact by enabling new levels of automation and productivity for users.

Growth Opportunities:

• Leadership Development: Opportunities to formally or informally mentor junior designers, lead design guilds, and contribute to design process improvements.

• Strategic Influence: Grow into a Product Design Lead role with broader domain ownership or transition into Product Management roles given the close collaboration.

• AI Specialization: Deepen expertise in AI-driven product design, becoming a go-to expert within the company for Agentic experiences.

• Cross-Functional Mobility: Potential to move into leadership roles in other product areas within monday.com or contribute to company-wide design initiatives.

• Executive Visibility: High-impact role with significant visibility to senior leadership due to the strategic importance of the CRM product and its AI-driven future.

📝 Enhancement Note: The "Lead" title and emphasis on "0-to-1" initiatives indicate a significant growth trajectory beyond individual contribution. This role offers a chance to shape a critical product area and develop expertise in cutting-edge AI product design.

🌐 Work Environment

Office Type: The role is designated as Hybrid, meaning it involves a combination of working from the office and remotely. monday.com offices are typically modern, collaborative workspaces designed to foster teamwork and innovation.

Office Location(s): The primary office location for this role is Tel Aviv, Israel. This location is a major tech hub, offering a vibrant ecosystem for tech professionals.

Workspace Context:

• Collaborative Spaces: The office will likely feature open-plan areas, meeting rooms, and breakout zones designed to encourage spontaneous collaboration and knowledge sharing among designers, engineers, and product managers.

• Technology & Tools: Access to state-of-the-art design software, hardware, and internal tools necessary for executing complex design tasks, including AI-powered design assistance tools.

• Team Interaction: Ample opportunities for in-person interaction with the CRM product team, design community, and other cross-functional stakeholders, facilitating effective communication and problem-solving.

Work Schedule: While the standard work week is 40 hours, the hybrid nature allows for flexibility. Core working hours will likely be established to ensure team availability for collaboration, but individual schedules can often be adjusted to accommodate personal needs and project demands, especially for focused design work.

📝 Enhancement Note: The hybrid model suggests a balance between the benefits of in-person collaboration and the flexibility of remote work. The Tel Aviv office environment is expected to be conducive to innovation and teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess general fit, experience, and salary expectations.

• Portfolio Review & Design Challenge: A session where you present your portfolio, discussing key projects, your design process, and impact. This may be followed by a take-home design challenge or an in-person/virtual whiteboard exercise focused on a specific problem relevant to CRM or AI-driven workflows.

• Team/Hiring Manager Interviews: In-depth discussions with the Hiring Manager and potential cross-functional collaborators (Product Managers, Engineers) to evaluate design skills, strategic thinking, leadership potential, and cultural fit.

• Final Round: Potentially a session with senior design or product leadership to discuss vision, strategy, and overall alignment.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business and user impact of your designs using quantifiable metrics whenever possible.

• Showcase AI Integration: Dedicate specific case studies or sections to your experience with AI tools and features, explaining the problem AI solved and the outcomes.

• Highlight End-to-End Ownership: Demonstrate your involvement from initial concept and research through to final implementation and iteration.

• Platform Consistency: Present examples that clearly show your ability to design for both desktop and mobile, explaining how you ensured a consistent yet optimized experience for each.

• Design System Proficiency: Include examples of how you've worked with or contributed to design systems, showcasing your understanding of scalability and consistency.

• Storytelling: Structure your portfolio presentations as compelling narratives that guide the interviewer through your thought process and problem-solving approach.

Challenge Preparation:

• Understand the CRM Domain: Familiarize yourself with common CRM workflows, user pain points, and the competitive landscape.

• AI Application: Think about how AI can be applied to enhance CRM functionalities, focusing on Agentic experiences that automate tasks or provide proactive insights.

• Problem Decomposition: Be prepared to break down complex problems into smaller, manageable parts and articulate your approach to solving them.

• Design Rationale: Clearly explain the "why" behind your design decisions, linking them back to user needs, business goals, and AI capabilities.

• Presentation Skills: Practice presenting your ideas concisely and persuasively, anticipating potential questions and preparing thoughtful responses.

📝 Enhancement Note: The interview process is likely rigorous, with a strong emphasis on portfolio quality, AI expertise, and strategic thinking. Candidates should prepare to discuss their design process in detail and demonstrate how they drive impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry standards), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• Collaboration: Slack, Jira, Confluence, Asana.

• AI Design Tools: Vibe Coding tools, Coding Agents (as specified in requirements), potentially AI-assisted design plugins or platforms.

Analytics & Reporting:

• Product Analytics: Amplitude, Mixpanel, Google Analytics, or internal custom solutions for tracking user behavior and feature adoption.

• Data Visualization: Tableau, Power BI, or internal dashboarding tools for performance monitoring.

CRM & Automation:

• CRM Platform: Experience with monday CRM itself is a significant advantage, but familiarity with other major CRMs (Salesforce, HubSpot, Zoho) would demonstrate foundational understanding.

• Automation Tools: Understanding of workflow automation principles relevant to CRM processes.

• Integration Tools: Familiarity with how design impacts integrated systems.

📝 Enhancement Note: Proficiency with industry-standard design tools like Figma is expected. The specific mention of "Vibe Coding tools" and "Coding Agents" indicates a need for practical experience with AI-driven design and development workflows, which is a key differentiator for this role.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: A strong sense of responsibility for outcomes, driving projects from inception to successful completion.

• Innovation & AI-First Mindset: Embracing new technologies, particularly AI, to redefine workflows and create cutting-edge solutions.

• Customer Obsession: Deep empathy for users, with a relentless focus on understanding and solving their problems.

• Collaboration & Teamwork: Fostering a supportive environment where ideas are shared freely, and collective success is prioritized.

• Agility & Adaptability: The ability to thrive in a fast-paced environment, quickly adapting to new information and changing priorities.

• Data-Driven Decision Making: Relying on data and user insights to inform design choices and measure impact.

Collaboration Style:

• Cross-Functional Synergy: Working seamlessly with Product Managers, Engineers, and other stakeholders, forming strong partnerships to achieve shared goals.

• Open Communication: Encouraging transparent dialogue, constructive feedback, and proactive information sharing.

• Design Guilds & Knowledge Sharing: Actively participating in design communities of practice to share learnings, best practices, and mentor peers.

• Iterative Process: Embracing a culture of continuous improvement, where designs are constantly refined based on feedback and data.

📝 Enhancement Note: The company culture emphasizes ownership, innovation (especially AI), and customer-centricity. The collaborative style is expected to be highly integrated across disciplines to drive product success.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining "Agentic" Experiences: Translating the abstract concept of Agentic AI into tangible, user-friendly, and impactful product features for CRM users.

• Cross-Platform Complexity: Ensuring a consistent, high-quality, and performant user experience across both desktop and mobile environments for complex CRM workflows.

• Balancing Innovation with Scalability: Driving ambitious "0-to-1" initiatives while ensuring designs are scalable and maintainable within a large, established product ecosystem.

• Influencing Without Authority: Effectively guiding product and engineering teams towards optimal design solutions in a collaborative, fast-paced environment.

• Keeping Pace with AI Advancements: Continuously learning and adapting to the rapidly evolving landscape of AI tools and their application in product design.

Learning & Development Opportunities:

• AI Product Design Specialization: Deepen expertise in designing for AI-driven products, becoming a leader in this emerging field.

• Strategic Product Leadership: Develop skills in product vision, roadmap definition, and influencing product strategy at a senior level.

• Mentorship and Team Leadership: Gain experience in guiding and mentoring junior designers, honing leadership capabilities.

• Exposure to High-Growth Product: Contribute to a rapidly expanding product line (monday CRM) with significant market traction and potential.

• Industry Conferences & Training: Access to resources for attending relevant design and AI conferences, workshops, and specialized training programs.

📝 Enhancement Note: The role presents significant challenges related to pioneering AI-driven design in a core business application, requiring adaptability and a forward-thinking approach. These challenges are directly linked to substantial growth opportunities in AI product design and strategic leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a significant 0-to-1 product initiative. What was your process, what were the key challenges, and what was the ultimate impact?"

• "How do you approach designing for AI-powered features, particularly Agentic experiences? Walk us through an example from your portfolio and explain your rationale."

• "Imagine monday CRM wants to leverage AI to proactively help sales teams close deals. What are some initial ideas or problem areas you'd explore, and how would you validate them?"

• "How do you ensure a consistent and optimized user experience across both desktop and mobile platforms for complex applications like CRM?"

• "Describe your experience working with Design Systems. How do you balance leveraging existing components with introducing new patterns for innovative features?" Company & Culture Questions:

• "What excites you most about monday.com's mission and the direction of monday CRM, especially with the focus on AI?"

• "How do you contribute to a positive and collaborative team culture, especially in a hybrid work environment?"

• "How do you stay updated on the latest trends in AI and product design, and how do you incorporate that knowledge into your work?"

• "Describe a situation where you had to influence stakeholders or team members who had a different vision for a product. How did you navigate that?" Portfolio Presentation Strategy:

• Start with the "Why": Clearly articulate the problem you were solving and the business objectives.

• Show, Don't Just Tell: Use visuals (mockups, prototypes, user flows) to demonstrate your design solutions effectively.

• Quantify Impact: Present metrics and data that show the positive outcomes of your design work.

• Explain Your Process: Detail your research, ideation, iteration, and validation steps. Highlight how AI was integrated.

• Focus on Leadership: For lead roles, emphasize your strategic thinking, mentorship, and cross-functional collaboration.

• Tailor to the Role: Emphasize projects relevant to CRM, AI, and cross-platform design. Be prepared to discuss your "Vibe Coding" or "Coding Agent" experience.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating AI fluency, strategic leadership, and a deep understanding of the CRM domain. Candidates must be ready to articulate their process, impact, and vision for AI-driven product experiences.

📌 Application Steps

To apply for this Lead Product Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio for Impact: Select 3-4 of your strongest projects that best showcase your experience with AI-driven design, end-to-end product ownership, and cross-platform (desktop/mobile) capabilities. Prioritize projects with measurable business impact.

• Tailor Your Resume: Highlight keywords from the job description, such as "AI Fluency," "Agentic Experiences," "Product Design," "CRM," "System Design," and "Leadership." Quantify achievements wherever possible.

• Prepare Your Presentation Narrative: Practice walking through your portfolio projects, focusing on your design process, problem-solving approach, the role of AI, and the results achieved. Be ready to discuss your experience with specific AI tools mentioned.

• Research monday.com and monday CRM: Understand their product offerings, market position, company values, and recent developments, particularly concerning AI integration and the CRM space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---