Lead Product Designer - CRM

📍 Job Overview

Job Title: Lead Product Designer - CRM

Company: monday.com

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Product Design (CRM Focus)

Date Posted: 2026-09-08

Experience Level: Senior / Lead (8+ years)

Remote Status: Hybrid (with potential for remote within Israel)

🚀 Role Summary

• Lead the design vision and execution for Agentic CRM experiences across desktop and mobile platforms, driving significant impact for revenue teams.

• Spearhead 0-to-1 cross-product initiatives, guiding other designers to ensure a cohesive and holistic product experience.

• Champion the adoption of new AI tools and workflows, enhancing productivity for Product, Engineering, and Design teams.

• Drive strategic priorities and roadmaps in close collaboration with Product, Engineering leadership, and CRM Design leadership.

• Act as the primary customer advocate, deeply understanding user needs and translating them into elegant, scalable solutions.

📝 Enhancement Note: While the title is "Lead Product Designer," the responsibilities emphasize ownership of complex, 0-to-1 initiatives, driving vision, and influencing other designers. This suggests a role that is more than just execution, requiring strategic thinking and leadership within the product design domain, particularly within the dynamic CRM and AI space. The AI fluency and "Agentic first era" focus are critical differentiators for this role.

📈 Primary Responsibilities

• Conceptualize, define, and ship end-to-end Agentic experiences that directly address customer Jobs to Be Done, optimizing workflows for both mobile and desktop environments.

• Lead the design strategy for major, foundational (0-to-1) cross-product initiatives, ensuring a unified and impactful user experience across the CRM suite.

• Develop and drive initiatives that define the future vision for monday CRM, fostering clarity and alignment among stakeholders regarding product direction.

• Innovate and integrate AI tools and workflows into the design process, setting new standards for productivity and efficiency within the product and design teams.

• Collaborate intimately with Product Managers and Engineering Leads to establish strategic priorities, define product roadmaps, and ensure successful feature delivery within your domain.

• Actively engage with users through research, feedback sessions, and data analysis to deeply understand their challenges and advocate for user-centric solutions.

• Contribute to the broader monday.com design culture by participating in design guild initiatives, sharing knowledge, promoting best practices, and elevating the overall craft of design within the organization.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership (driving vision, 0-to-1 initiatives) and hands-on execution, with a strong emphasis on AI integration and customer advocacy. The "Agentic first era" and "AI tools and workflows" are key themes that applicants should prepare to discuss in detail, demonstrating practical experience and forward-thinking approaches.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, user experience, and human-computer interaction is expected, often acquired through formal education or equivalent experience.

Experience: 8+ years of dedicated product design experience, with a proven track record of shipping impactful products and features.

Required Skills:

• 8+ years of professional product design experience.

• High AI fluency, with demonstrable experience working with AI tools, coding agents, and shipping AI-powered features to production.

• Strong portfolio showcasing shipped products and features with measurable impact, specifically for both desktop and mobile platforms.

• Exceptional interaction design skills, with a keen eye for detail and a deep understanding of user flows and usability.

• Proficient in visual design, capable of creating intuitive, aesthetically pleasing, and brand-aligned interfaces.

• Experience working with, maintaining, and leveraging existing Design Systems to ensure consistency and efficiency.

• Strong system design capabilities, able to envision and articulate how complex interactions form holistic and consistent experiences across multiple platforms and devices.

• Proven leadership skills, with a demonstrated ability to influence decisions and drive impact through collaboration and guidance without direct authority.

• Adaptability and resilience in a fast-paced, agile development environment.

• Ability to validate and iterate designs using user research, experimentation, and live usage data.

• Excellent organizational and prioritization skills, with meticulous attention to detail.

• Strong collaboration and communication skills, fostering a team-first, inclusive environment.

• High proficiency in written and spoken English. Preferred Skills:

• Prior experience in SaaS or B2C product design.

• Experience designing for enterprise-focused solutions and complex business workflows.

📝 Enhancement Note: The requirement for "High AI fluency and proven track record working with Vibe Coding tools, Coding Agents" is highly specific and crucial. Candidates must be prepared to detail their experience with AI-driven design tools and methodologies, and how they've integrated these into product development. The emphasis on both mobile and desktop impact, alongside system design, suggests a need for a comprehensive understanding of multi-platform user experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least one significant project demonstrating end-to-end ownership of a complex feature or product, preferably with AI integration.

• Highlight projects that illustrate your ability to drive 0-to-1 initiatives and transform user needs into tangible product solutions.

• Include case studies that detail your process for user research, problem definition, ideation, prototyping, and iteration, with a focus on measurable impact.

• Present examples of how you've leveraged or contributed to design systems to ensure consistency and scalability across platforms.

• Demonstrate your experience with both mobile and desktop design, including how you've adapted user flows and interfaces for different contexts.

• Explicitly detail your experience with AI tools and how they were integrated into your design process or the final product. Process Documentation:

• Clearly articulate your design process, emphasizing how you collaborate with Product Managers and Engineers, and how you integrate user feedback and data into your iterations.

• Provide examples of how you've driven strategic initiatives and influenced product roadmaps through design leadership.

• Illustrate your approach to system design and ensuring consistency across complex product ecosystems.

📝 Enhancement Note: The portfolio is critical for this role, especially for demonstrating "shipped products and features that drove real impact." Candidates should focus on quantifiable results and clearly articulate their role in the development lifecycle, particularly concerning AI-driven features and complex CRM workflows. Demonstrating leadership in influencing product direction and other designers will be key.

💵 Compensation & Benefits

Salary Range: For a Lead Product Designer with 8+ years of experience in Tel Aviv, Israel, the estimated annual salary range is approximately ₪350,000 - ₪550,000 (Israeli Shekels). This range can vary based on specific experience, negotiation, and the company's compensation philosophy.

Benefits:

• Comprehensive health insurance (medical, dental, vision).

• Generous paid time off (vacation, sick leave, holidays).

• Stock options or equity in a rapidly growing company.

• Professional development budget for conferences, courses, and workshops.

• Opportunities for internal mobility and career advancement.

• Modern office facilities with amenities (if applicable for hybrid work).

• Potential for flexible working hours within the hybrid model.

• Pension contributions and other statutory benefits as per Israeli labor law.

Working Hours: 40 hours per week, with flexibility within the hybrid work arrangement.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for senior/lead design roles in Tel Aviv, considering the tech industry and the company's growth trajectory. The specific benefits package will be detailed by the hiring team. The role specifies a hybrid work arrangement, implying a need for some in-office presence.

🎯 Team & Company Context

🏢 Company Culture

Industry: Work Platform / SaaS / AI Software. monday.com operates in the competitive and rapidly evolving SaaS market, focusing on providing a flexible AI work platform that integrates various business functions, including CRM.

Company Size: Large. With over 250,000 customers and significant ARR growth, monday.com is a well-established, large-scale technology company. This implies robust processes, significant resources, and a dynamic, fast-paced environment.

Founded: 2012. Founded in 2012, monday.com has a history of innovation and growth, evolving from a work OS to a comprehensive AI platform. This maturity suggests a stable yet forward-thinking organization.

Team Structure:

• The CRM Sales group is a key, high-growth division within monday.com, focused on revolutionizing how revenue teams operate using AI.

• The design team likely consists of Product Designers, UI/UX Designers, and potentially UX Researchers, with a dedicated CRM Design Leadership.

• This role will involve close collaboration with Product Managers, Engineering Leads, and potentially other specialized design guilds within the company. Methodology:

• Data-driven decision-making, with a strong emphasis on user research, A/B testing, and analyzing live usage data to inform design.

• Agile development methodology, requiring flexibility and rapid iteration.

• An "ownership-driven culture" where individuals are empowered to take initiative and shape outcomes.

• A focus on AI integration and "Agentic first" experiences, pushing the boundaries of traditional workflows.

Company Website: https://monday.com/

📝 Enhancement Note: The company culture is described as "ownership-driven," fast-paced, and focused on AI transformation. This suggests a proactive and ambitious work environment where individuals are expected to take initiative and contribute significantly. The CRM group's rapid growth indicates a high-impact area within the company.

📈 Career & Growth Analysis

Operations Career Level: Lead Product Designer. This level signifies a senior individual contributor role with significant responsibility for product strategy, design vision, and execution within a specialized domain (CRM Sales). It involves influencing product direction, mentoring junior designers, and driving large-scale initiatives.

Reporting Structure: The Lead Product Designer will report into the CRM Design Leadership and work closely with Product and Engineering Leads within the CRM Sales group. This structure facilitates direct impact and strategic alignment.

Operations Impact: This role has a direct and substantial impact on monday.com's revenue generation capabilities by enhancing the CRM product. Successful designs will lead to increased customer adoption, retention, and expansion, directly contributing to ARR growth. The focus on Agentic experiences and AI aims to transform how revenue teams operate, creating a competitive advantage.

Growth Opportunities:

• Leadership Expansion: Opportunity to grow into a Design Manager or Head of Design role within the CRM domain or other product areas.

• Specialization: Deepen expertise in AI-driven product design, CRM technology, or complex enterprise SaaS solutions.

• Cross-Functional Leadership: Take on broader strategic responsibilities across multiple product groups or contribute to company-wide design initiatives and standards.

• Mentorship: Formal and informal opportunities to mentor junior designers, guiding their career development.

• Innovation: Be at the forefront of AI-powered product development, shaping the future of work for revenue teams.

📝 Enhancement Note: The "Lead" title combined with 8+ years of experience and the emphasis on 0-to-1 initiatives and vision setting points to a role with significant autonomy and strategic influence. Growth opportunities are likely tied to expanding leadership scope, deepening technical expertise in AI/CRM, or contributing to broader product strategy.

🌐 Work Environment

Office Type: Hybrid. The role is based in Tel Aviv, Israel, and implies a hybrid work arrangement, meaning a combination of in-office and remote work. The specific office setup at monday.com likely includes modern, collaborative workspaces designed to foster innovation and teamwork.

Office Location(s): Tel Aviv, Israel. Specific details about office amenities and accessibility can be found on the monday.com careers page or by inquiring directly.

Workspace Context:

• Collaboration: Expect a highly collaborative environment, working closely with Product Managers, Engineers, and fellow designers. This will involve frequent sync-ups, design reviews, and cross-functional brainstorming sessions.

• Tools & Technology: Access to industry-standard design tools, AI-powered design assistants, and monday.com's own platform for workflow management and collaboration.

• Innovation Hub: The Tel Aviv office is likely a hub for innovation, offering opportunities to engage with cutting-edge technologies and industry trends, particularly in AI.

Work Schedule: Standard working hours are expected, likely around 40 hours per week, with the flexibility inherent in a hybrid model. This allows for efficient task management and work-life balance, crucial for complex design projects.

📝 Enhancement Note: The hybrid nature of the role in Tel Aviv means candidates should be prepared for a blend of remote autonomy and in-office collaboration. The emphasis on AI and Agentic experiences suggests a dynamic, tech-forward workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter to assess basic qualifications and experience.

• Portfolio Presentation & Design Challenge: A deep dive into your portfolio, where you'll present key projects, explain your design process, and likely tackle a design challenge related to CRM or AI workflows. This assesses your problem-solving skills, strategic thinking, and ability to articulate design rationale.

• Hiring Manager/Team Interviews: Conversations with the CRM Design Lead, Product Managers, and Engineering Leads to evaluate your leadership potential, collaboration style, technical proficiency, and cultural fit. Expect questions about your experience with AI, complex systems, and driving impact.

• Final Round: Potentially a session with senior leadership to discuss your strategic vision and fit within the broader organization.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that best showcase your experience with complex SaaS products, CRM, AI integration, and end-to-end design ownership. Prioritize projects with measurable impact.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, iteration), the challenges you faced, and the quantifiable outcomes achieved. Use visuals effectively.

• Highlight AI Fluency: Explicitly detail your experience with AI tools, "Vibe Coding," or "Coding Agents." Explain how AI influenced your design decisions or product outcomes.

• Showcase Leadership: Include examples where you've driven initiatives, influenced stakeholders, or mentored other designers.

• Address Mobile & Desktop: Ensure your portfolio demonstrates proficiency in designing for both platforms.

• Be Prepared for Deep Dives: Anticipate detailed questions about your decision-making, trade-offs, and problem-solving approaches.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with CRM workflows, common challenges faced by revenue teams, and current trends in AI for sales and customer relationship management.

• Think Systemically: Be ready to approach challenges from a systems perspective, considering how solutions integrate with existing products and user workflows.

• Focus on AI Integration: Consider how AI can be leveraged to solve the problem presented in the challenge, aligning with the role's core requirements.

• Structure Your Response: Outline your approach clearly, starting with problem definition, followed by ideation, proposed solutions, and justification, including potential metrics for success.

📝 Enhancement Note: The interview process will heavily rely on your portfolio and your ability to articulate your design process, especially concerning AI and complex CRM workflows. Be ready to demonstrate leadership and a deep understanding of user needs within the revenue operations space.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry standards), Sketch, Adobe Creative Suite.

• Collaboration & Project Management: monday.com platform itself, Jira, Confluence.

• User Research & Analytics: Tools for user testing, session recording (e.g., Hotjar, FullStory), product analytics platforms (e.g., Amplitude, Mixpanel), and internal data dashboards.

Analytics & Reporting:

• Internal analytics dashboards for tracking feature adoption, user engagement, and conversion metrics.

• Tools for A/B testing and experimentation to validate design hypotheses. CRM & Automation:

• Deep understanding of CRM principles and workflows.

• Familiarity with automation tools and how AI can enhance these processes.

• Experience with platforms that integrate with or manage CRM data.

📝 Enhancement Note: While specific tools are not listed, proficiency in industry-standard design software like Figma is a given. The critical aspect will be demonstrating experience with AI-driven design tools and an understanding of how design integrates with data analytics and CRM functionalities. Familiarity with monday.com's own platform would be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking initiative and responsibility for outcomes, driving projects from conception to completion.

• Customer Centricity: Deeply understanding and prioritizing user needs and problems to deliver exceptional value.

• Innovation & AI-Forward: Embracing new technologies, particularly AI, to push boundaries and redefine workflows.

• Collaboration: Working effectively across disciplines (Product, Engineering, Design) to achieve shared goals.

• Impact-Driven: Focusing on delivering tangible business results and measurable improvements for users and the company.

• Craftsmanship: Maintaining high standards for design quality, attention to detail, and user experience.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with Product Management and Engineering is essential, involving regular communication, joint problem-solving, and shared ownership of product success.

• Design Guilds & Knowledge Sharing: Active participation in design communities within monday.com to share learnings, best practices, and foster a collective improvement in design craft.

• Feedback Culture: Openness to giving and receiving constructive feedback to continually iterate and improve designs and processes.

📝 Enhancement Note: The company emphasizes an "ownership-driven culture" and an "AI transformation." Candidates should demonstrate a proactive, collaborative, and results-oriented mindset, with a clear passion for leveraging AI to solve complex user problems within the CRM space.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining the "Agentic First" CRM Experience: Translating the abstract concept of Agentic AI into concrete, intuitive, and valuable user experiences within a complex CRM context.

• Balancing Innovation with Scalability: Driving 0-to-1 initiatives while ensuring solutions are scalable, maintainable, and integrate seamlessly with the broader monday.com platform.

• Influencing Without Authority: Leading design strategy and vision across multiple teams without direct managerial control requires strong communication, persuasion, and relationship-building skills.

• Keeping Pace with AI Advancements: Continuously learning and adapting to the rapid evolution of AI technologies and their application in product design.

Learning & Development Opportunities:

• AI Design Specialization: Deep dive into cutting-edge AI design patterns, tools, and methodologies.

• CRM Product Strategy: Gain in-depth knowledge of the enterprise CRM market and revenue team operations.

• Leadership Development: Opportunities to hone leadership skills through project ownership, mentorship, and strategic influence.

• Industry Exposure: Potential to attend leading design and AI conferences to stay abreast of industry trends.

📝 Enhancement Note: The primary challenge lies in pioneering new AI-driven workflows for CRM users. Success will require not just design skill but also strategic thinking, adaptability, and a proactive approach to learning about emerging AI technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a 0-to-1 product initiative. What was your process, what were the key challenges, and what was the outcome?" (Focus on demonstrating initiative, problem-solving, and impact).

• "How have you integrated AI tools or concepts into your product design process? Provide specific examples of 'Vibe Coding' or 'Coding Agents' you've used and their impact." (Crucial for assessing AI fluency).

• "Walk us through how you would approach designing an 'Agentic' experience for a specific CRM workflow (e.g., lead qualification, deal closing). What data would you need, what would be your key considerations?" (Tests domain knowledge and AI application). Company & Culture Questions:

• "What excites you about monday.com's mission and our AI-driven approach to work?" (Show genuine interest and alignment with company values).

• "How do you contribute to a positive and collaborative team environment, especially in a hybrid setting?" (Assess teamwork and communication skills).

• "Describe a situation where you had to influence stakeholders or other designers to adopt your design vision. What was your strategy?" (Demonstrates leadership and persuasion abilities). Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of your experience and design philosophy. Then, for each selected project, clearly state the problem, your role, the solution, and the measurable results.

• Emphasize Process & Rationale: Don't just show final screens; explain your decision-making process, the trade-offs you made, and how user research or data informed your choices.

• Highlight AI and CRM: Ensure your presentation explicitly addresses your experience with AI tools and your understanding of CRM workflows. Quantify impact wherever possible.

• Be Ready for Q&A: Anticipate deep dives into your design decisions, technical challenges, and leadership contributions.

📝 Enhancement Note: Be prepared to discuss AI tools and concepts in detail, as this is a core requirement. Your portfolio presentation should clearly demonstrate how you've driven impact, led initiatives, and leveraged AI within a complex product environment.

📌 Application Steps

To apply for this Lead Product Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Portfolio: Ensure your portfolio prominently features projects demonstrating complex SaaS design, CRM experience, and crucially, your practical application of AI tools and methodologies ("Vibe Coding," "Coding Agents"). Quantify impact with metrics.

• Tailor Your Resume: Highlight your 8+ years of product design experience, leadership achievements, AI fluency, and successes in driving 0-to-1 initiatives. Use keywords from the job description.

• Prepare Your Presentation: Practice articulating your design process, strategic thinking, and leadership contributions for your portfolio walkthrough. Be ready to discuss specific examples of AI integration and CRM workflow optimization.

• Research monday.com: Understand their AI strategy, the monday CRM product, and their company culture, particularly the emphasis on ownership and AI transformation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.