Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: Sweden

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-04T00:00:00

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the end-to-end visual asset creation for marketing campaigns, social media, web presence, and digital advertising initiatives, encompassing both static and motion graphics.

• Translate complex creative briefs into visually compelling and conversion-optimized designs that resonate with target audiences and drive engagement.

• Produce high-quality short-form motion content and static visuals that significantly elevate brand presence and contribute to a cohesive brand narrative.

• Collaborate closely with cross-functional teams, including content creators, video producers, and performance marketers, to ensure visual assets align with broader marketing objectives and campaign strategies.

• Leverage cutting-edge AI tools for creative ideation and production acceleration, demonstrating a commitment to innovation and efficiency in the design process.

📝 Enhancement Note: This role is for a Lead Graphic Designer, implying a senior level of expertise and responsibility. The focus on "conversion-focused visuals," "performance data," and "AI tools" suggests a strong emphasis on data-driven design and modern production techniques, typical of high-growth tech or fintech companies. The remote nature in Sweden points towards a global talent search within a specific, regulated market.

📈 Primary Responsibilities

• Spearhead the design and execution of visual assets for diverse marketing channels, including social media, digital advertising platforms, website landing pages, and email campaigns, ensuring brand consistency and impact.

• Develop and produce engaging short-form motion graphics and animated content for social media, paid ads, and explainer videos, enhancing user engagement and brand storytelling.

• Translate marketing objectives and campaign briefs into visually striking static assets, such as banners, infographics, and social media posts, optimized for maximum conversion rates.

• Partner with performance marketing teams to analyze visual asset performance data, identifying trends and insights to inform iterative design improvements and scale successful creative directions.

• Drive the conceptualization and creation of benefit-driven visuals for product marketing initiatives, clearly communicating value propositions to target customer segments.

• Contribute to the development and maintenance of comprehensive brand templates, style guides, and scalable visual systems to ensure brand integrity and streamline future design production.

• Actively explore, experiment with, and integrate AI-powered design tools (e.g., Midjourney, DALL·E, Runway) to enhance ideation, expedite asset creation, and maintain a competitive edge in visual output.

• Maintain a keen eye for detail, ensuring pixel-perfect execution while balancing brand guidelines with strategic, scalable design thinking for long-term brand equity.

• Stay abreast of emerging design trends, motion graphics techniques, and AI advancements within the creative technology landscape, proactively incorporating new methodologies into the team's workflow.

📝 Enhancement Note: The responsibilities highlight a blend of creative leadership, technical proficiency in both traditional and AI-driven design tools, and a strong analytical approach to design optimization. The emphasis on "conversion-focused visuals" and "performance data" indicates that this role is deeply integrated with marketing effectiveness and ROI.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for a Lead role. Equivalent practical experience and a strong portfolio can often substitute formal education in creative fields.

Experience: A minimum of 5-10 years of progressive experience in graphic design, motion design, or creative content production roles, with a proven track record of leading design initiatives and delivering high-impact visual assets.

Required Skills:

• Digital-First Design Expertise: Demonstrated ability to create visually compelling assets specifically for digital platforms, including social media, web, and paid advertising.

• Motion Graphics Proficiency: Strong skills in creating short-form motion content, animations, and animated graphics using industry-standard software.

• Adobe Creative Suite Mastery: Advanced proficiency in Photoshop, Illustrator, and InDesign for asset creation and manipulation.

• Figma Proficiency: Expertise in Figma for UI/UX design, prototyping, and collaborative design workflows.

• After Effects & Premiere Pro: Significant experience with After Effects for motion graphics and animation, and Premiere Pro for video editing and production.

• Visual Storytelling: Proven ability to translate concepts and narratives into engaging visual stories that resonate with target audiences.

• Typography & Layout: Deep understanding of typography, composition, visual hierarchy, and layout principles to create aesthetically pleasing and effective designs.

• Brand System Development: Experience in creating, maintaining, and applying brand guidelines, templates, and scalable visual systems.

• AI Creative Tools: Demonstrated experience with or strong curiosity and willingness to quickly learn and utilize AI tools such as Midjourney, DALL·E, and Runway for creative production.

• Agile Execution: Ability to work effectively in a fast-paced environment, deliver high-quality work under tight deadlines, and iterate rapidly based on feedback and performance data.

Preferred Skills:

• Performance Creative Experience: Prior experience designing creatives specifically for performance marketing campaigns with a focus on conversion rates and A/B testing.

• High-Growth Startup Environment: Familiarity with the unique demands, pace, and collaborative dynamics of a high-growth startup or tech company.

• Basic Sound Design: Competence in basic sound design for motion graphics and video content.

• Simple VFX Skills: Ability to incorporate basic visual effects into motion graphics or video projects.

• Scalable Brand Systems: Experience in designing and implementing comprehensive, scalable brand systems that can be easily adapted across multiple channels and markets.

📝 Enhancement Note: The requirements strongly emphasize digital and motion design skills, with a significant focus on modern tools including AI. The "5+ years" experience aligns with a Lead role, and the "Nice to Have" section indicates a preference for candidates with experience in performance-driven environments, common in fintech and e-commerce.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital-First Focus: Showcase a robust collection of digital assets created for web, social media, and digital advertising campaigns, highlighting adaptability to various platforms and formats.

• Motion Graphics Showcase: Include a dedicated section featuring examples of short-form motion graphics, animations, and video edits, demonstrating technical skill and creative storytelling through movement.

• Conversion-Oriented Design: Present case studies or examples where design decisions directly contributed to measurable improvements in conversion rates, engagement metrics, or other key performance indicators.

• Brand System Application: Demonstrate how you have applied and maintained brand guidelines, created templates, or contributed to the development of visual systems across different projects, showcasing consistency and scalability.

• AI Tool Integration (Optional but Recommended): If applicable, include examples where AI tools were used to enhance ideation, accelerate production, or achieve unique visual outcomes, showcasing forward-thinking design practices.

Process Documentation:

• Workflow Design and Optimization: Be prepared to discuss your design process from brief to final delivery, including how you manage feedback, iterate on designs, and optimize workflows for efficiency.

• System Implementation and Maintenance: Be ready to explain your approach to developing and maintaining design systems, templates, and brand assets to ensure consistency and scalability across all outputs.

• Performance Measurement and Analysis: Demonstrate your understanding of how to analyze the performance of visual assets, using data to inform design decisions and drive continuous improvement.

📝 Enhancement Note: For a Lead Graphic Designer role, particularly in a performance-driven environment, the portfolio is paramount. It needs to showcase not just aesthetic skill but also the ability to translate creative vision into measurable business results, with a clear understanding of digital channels and modern production techniques, including AI.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Lead Graphic Designers with 5-10 years of experience in Sweden, a competitive annual salary range would typically fall between SEK 500,000 and SEK 750,000. This estimate considers the cost of living in Sweden, the demand for specialized design skills, and the remote nature of the role, which often commands a premium.

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision care, ensuring employee well-being.

• Generous Paid Time Off: Ample vacation days, public holidays, and sick leave to promote work-life balance.

• Retirement Savings Plan: Contributions towards a pension or retirement savings scheme to support long-term financial security.

• Professional Development Budget: An annual allowance for training, courses, conferences, and workshops to support continuous learning and skill enhancement in design, motion, and AI.

• Home Office Stipend: Financial support for setting up a productive and ergonomic home workspace, including equipment and internet reimbursement.

• Flexible Working Hours: While the role is remote, flexibility in daily working hours may be offered, provided core collaboration times are met.

• Employee Assistance Program (EAP): Confidential counseling and support services for personal and work-related challenges.

Working Hours: The standard working hours are typically 40 hours per week, aligning with full-time employment. While the role is remote, candidates are expected to be available during core business hours for collaboration with global teams, with potential for flexibility depending on team needs and individual arrangements.

📝 Enhancement Note: Salary estimates are based on research for similar Lead Graphic Designer roles in Sweden, considering experience level, remote work, and the tech/fintech sector. Benefits are standard for international remote roles and are tailored to support a creative professional.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Insurtech. Bjak operates in the financial technology and insurance technology sector, aiming to make financial planning, saving, and money management more accessible and intelligent through a mobile-first platform.

Company Size: Bjak has grown significantly since its founding in 2019 and operates with teams in various global locations, including remote employees from over 20 nationalities. This suggests a mid-to-large-sized company with a global footprint and a diverse workforce.

Founded: 2019. This indicates a relatively young, agile company that has rapidly scaled its operations, particularly in the Southeast Asian insurance market, and is now expanding its services.

Team Structure:

• Lean, High-Output Operations: The design team is described as "lean" and "high-output," emphasizing speed, efficiency, and a results-driven approach.

• Cross-Functional Collaboration: Designers work closely with content, video, and performance marketing teams, indicating an integrated GTM (Go-To-Market) function where design is a critical component of marketing strategy.

• Ownership Mentality: Team members are expected to "think like an owner," suggesting a culture of accountability, initiative, and a shared responsibility for the company's success.

• Flat Hierarchy: The emphasis on "results, speed, and ownership matter more than titles" points towards a less hierarchical structure where contributions are valued over formal positions.

Methodology:

• Data-Driven Design: The role requires analyzing performance data to iterate and improve visual assets, indicating a strong reliance on data to inform creative decisions and optimize for conversions.

• Agile & Iterative Processes: The culture values "clarity, execution, and iteration," suggesting a fast-paced, agile methodology where designs are quickly produced, tested, and refined.

• Innovation & Tool Adoption: There's an explicit encouragement to "stay ahead of design, motion, and AI trends" and "utilize AI tools," signaling a proactive approach to adopting new technologies and techniques.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: Bjak's culture is characterized by speed, innovation, and a strong focus on results, particularly in the fast-evolving fintech space. The design team is expected to be a proactive partner in driving marketing performance, leveraging modern tools and data insights.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead Graphic Designer," signifying a senior individual contributor role with significant autonomy and responsibility. It is a crucial position within the marketing and GTM operations, responsible for shaping the visual identity and driving engagement through creative assets. The role requires a blend of advanced creative skills, strategic thinking, and the ability to mentor or influence junior designers and collaborate effectively with various departments.

Reporting Structure: The Lead Graphic Designer likely reports to a Marketing Manager, Head of Marketing, or Creative Director. They will collaborate closely with cross-functional teams such as Content, Video Production, and Performance Marketing, acting as a key design point person for these departments.

Operations Impact: The Lead Graphic Designer's work directly impacts Bjak's revenue generation through the creation of high-converting marketing and advertising assets. Their ability to produce visually appealing, on-brand, and performance-optimized creatives directly influences customer acquisition, engagement, and ultimately, the company's growth trajectory in the competitive fintech/insurtech market. The integration of AI tools also positions them to drive efficiency gains in the creative production pipeline, impacting overall operational costs and speed-to-market.

Growth Opportunities:

• Specialization in AI-Driven Design: Opportunity to become an expert in leveraging AI tools for creative production, a rapidly growing field with high demand.

• Mentorship and Team Leadership: Potential to mentor junior designers, guide design strategy, and potentially grow into a Design Manager or Creative Lead role as the team expands.

• Strategic Input into Brand Development: Influence the evolution of Bjak's visual identity and brand systems across new markets and product offerings.

• Cross-Functional Skill Development: Gain deeper insights into performance marketing, content strategy, and product marketing through close collaboration, enhancing overall GTM understanding.

• Industry Exposure: Work within a fast-paced fintech environment, gaining experience in a dynamic and innovative sector.

📝 Enhancement Note: This role offers significant impact and growth potential, particularly for designers who are adaptable, data-curious, and eager to explore emerging technologies like AI within a high-growth fintech company. The "Lead" title suggests a path towards more strategic or managerial responsibilities.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central physical office for this role. The work environment is distributed, with team members working from their own home offices.

Office Location(s): Candidates must be based in Sweden. While the company operates globally, this specific role is localized to Sweden, suggesting a need for candidates familiar with the local market or operating within specific Swedish time zones for optimal collaboration.

Workspace Context:

• Home Office Setup: Employees are expected to maintain a dedicated and productive home office environment, with potential company support (stipend) for equipment.

• Digital Collaboration Tools: The primary mode of interaction and collaboration will be through digital platforms such as Slack, Zoom, project management tools (like Ashby), and design collaboration software (like Figma).

• Asynchronous and Synchronous Communication: The remote, global nature of the team necessitates a balance between asynchronous communication (for flexibility across time zones) and synchronous meetings (for real-time collaboration and decision-making).

• Focus on Autonomy: The "lean, high-output" culture implies a high degree of autonomy and self-management required from remote team members.

Work Schedule: The role is full-time (40 hours/week) and remote. While core working hours will exist for team collaboration, there is likely flexibility in daily schedules, provided deadlines are met and availability for key meetings is maintained. This flexibility is beneficial for operations professionals who may need to manage personal commitments or optimize their productivity based on personal peak performance times.

📝 Enhancement Note: The remote-first environment in Sweden requires strong self-discipline, excellent digital communication skills, and the ability to thrive in a distributed team setting. The company's emphasis on speed and output suggests that while flexibility exists, productivity and timely delivery are paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Stage 1: Online Assessment/Practical Task: Candidates will likely be given a design challenge or practical task relevant to the role's responsibilities. This could involve creating a set of social media graphics, a short motion piece, or a concept for a digital ad campaign based on a brief.

• Stage 2: Role-Specific Interview: This interview will delve deeper into your design philosophy, technical skills, experience with specific tools (Adobe Suite, Figma, After Effects, AI tools), and your approach to problem-solving and collaboration. Expect questions about your portfolio and past projects.

• Stage 3: CEO / Final Round: A final interview, potentially with the CEO, to assess cultural fit, strategic thinking, alignment with company values, and overall potential contribution to Bjak's mission.

Portfolio Review Tips:

• Curate for Impact: Select your strongest, most relevant work that showcases digital-first design, motion graphics, and conversion-focused outcomes. Tailor your portfolio to highlight projects that align with Bjak's fintech industry and marketing needs.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your design process, the tools used, and the measurable results achieved (e.g., increased click-through rates, engagement, conversions). Use case study formats.

• Highlight AI Integration: If you've used AI tools, explicitly showcase these projects and explain how AI contributed to the ideation or execution process, demonstrating your forward-thinking approach.

• Demonstrate Brand Thinking: Include examples that show how you've applied brand guidelines consistently or contributed to developing brand systems.

• Conciseness is Key: Ensure your portfolio is easy to navigate and that key information is readily accessible. Aim for quality over quantity.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design task or assessment. Identify the core objectives, target audience, and key deliverables.

• Time Management: Practice completing design tasks within realistic timeframes, as the hiring process aims for speed. Prioritize essential elements.

• Presentation Readiness: Be prepared to present your work and rationale clearly and concisely, articulating your design decisions and their expected impact. Focus on how your work solves business problems.

• Research Bjak: Understand Bjak's mission, products, target market, and existing visual identity. This will help you tailor your responses and design approach to their specific context.

📝 Enhancement Note: Bjak's interview process is designed for speed, emphasizing quick assessments and efficient rounds. Candidates should be prepared for a practical task and be able to articulate the business impact of their design work, especially in relation to conversion and performance.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design, image manipulation, and layout. Proficiency in Photoshop, Illustrator, and InDesign is expected.

• Figma: Crucial for collaborative design, prototyping, and UI/UX workflows. Expected to be used for digital asset creation and handoff.

• After Effects: Required for creating motion graphics, animations, and visual effects for digital content.

• Premiere Pro: Necessary for video editing, assembling motion graphics into final video assets, and producing short-form video content.

• AI Creative Tools: Explicitly mentioned are Midjourney, DALL·E, and Runway. Proficiency or strong familiarity with these tools for ideation, asset generation, and accelerating production workflows is highly valued.

Analytics & Reporting:

• Performance Marketing Platforms: Familiarity with analytics dashboards from platforms like Google Ads, Facebook Ads Manager, and potentially internal analytics tools to understand creative performance metrics.

• Data Visualization Tools (Implicit): While not explicitly listed, the ability to interpret and act on data suggests potential use of tools for visualizing performance trends, though direct creation might not be required.

CRM & Automation:

• Project Management Software: Likely used for task assignment, tracking progress, and team collaboration. Ashby (the ATS) suggests a modern tech stack.

• Communication Platforms: Slack or similar for real-time team communication and collaboration.

📝 Enhancement Note: The technology stack emphasizes a blend of industry-standard design software and cutting-edge AI tools. The successful candidate must be adept at using these tools to produce high-quality, performance-driven creative assets efficiently.

👥 Team Culture & Values

Operations Values:

• Speed and Agility: A core value is moving fast and expecting the same from team members. This translates to rapid ideation, execution, and iteration.

• Ownership and Accountability: Team members are encouraged to "think like an owner," taking responsibility for their work and its outcomes, and proactively contributing to the company's success.

• Clarity and Execution: Emphasis is placed on clear communication, efficient execution of tasks, and a focus on delivering tangible results.

• Continuous Improvement: The culture values iteration and learning from performance data, driving a cycle of ongoing enhancement for both individual work and team processes.

• Innovation and Adaptability: A strong emphasis on staying current with design trends, new tools (especially AI), and creative approaches to maintain a competitive edge.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to collaborate closely with content, video, and performance marketing teams, acting as integral partners in GTM strategies.

• Lean and High-Output: The team operates with a lean structure, meaning close collaboration and efficient communication are vital to maximize output.

• Results-Oriented Communication: Interactions are likely focused on achieving objectives, sharing insights from performance data, and making decisions that drive business outcomes.

• Proactive Contribution: Team members are encouraged to raise the bar and contribute meaningfully, suggesting a culture where initiative and proactive problem-solving are valued.

📝 Enhancement Note: The team culture at Bjak is fast-paced, results-driven, and emphasizes individual ownership and continuous innovation. Designers are expected to be proactive, data-informed, and highly collaborative to support the company's growth objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed with Quality: The high-output, fast-paced environment requires delivering exceptional creative work quickly, demanding efficient workflows and strong time management.

• Data-Driven Design Interpretation: Translating performance data into actionable design improvements can be challenging, requiring analytical skills alongside creative vision.

• AI Tool Integration and Evolution: Staying ahead of the rapid advancements in AI creative tools and effectively integrating them into existing workflows requires continuous learning and adaptation.

• Maintaining Brand Consistency Across Rapid Growth: As Bjak expands and diversifies its offerings, ensuring consistent visual branding across all touchpoints can be complex.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong creative output within a fully remote, globally distributed team requires excellent communication and self-discipline.

Learning & Development Opportunities:

• Mastery of AI Design Tools: Become a go-to expert in leveraging AI for creative production, a highly sought-after skill set in the current market.

• Performance Marketing Integration: Deepen understanding of performance metrics and how design directly influences conversion rates, becoming a strategic asset to the marketing team.

• Brand System Evolution: Contribute to the strategic development and scaling of Bjak's visual identity as the company grows and enters new markets.

• Mentorship and Leadership: Gain experience guiding junior designers and influencing design strategy, paving the way for future leadership roles.

• Fintech Industry Expertise: Develop specialized knowledge within the dynamic and rapidly evolving fintech and insurtech sectors.

📝 Enhancement Note: This role presents opportunities to tackle complex creative challenges in a fast-paced environment, with significant potential for professional growth through skill development in AI, performance marketing, and strategic brand management.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "How would you approach designing a new set of ad creatives for a campaign targeting a new demographic in Sweden, considering our focus on conversion optimization and the potential use of AI?" (Prepare to discuss your process, audience research, AI tool integration, and how you'd measure success.)

• Collaboration & Stakeholder Management: "Describe a time you had to collaborate with a performance marketing team whose data suggested a design direction that conflicted with your creative vision. How did you resolve this?" (Prepare to discuss communication strategies, data interpretation, compromise, and achieving a win-win outcome.)

• Problem-Solving: "Imagine our current social media engagement has plateaued. What steps would you take, from a design perspective, to revitalize our visual content and drive higher interaction?" (Prepare to outline a diagnostic process, creative brainstorming, A/B testing ideas, and how you'd use visual elements to boost engagement.)

Company & Culture Questions:

• Company Operations Culture: "Based on your understanding of Bjak, how do you see your role as a Lead Graphic Designer contributing to our mission of making financial planning smarter and more accessible?" (Research Bjak's mission, values, and target audience. Connect your design approach to their business goals.)

• Operations Team Dynamics: "How do you approach collaboration within a lean, high-output, remote team? What are your preferred methods for receiving and giving feedback?" (Discuss your experience with remote collaboration tools, asynchronous communication, and constructive feedback techniques.)

• Operations Impact Measurement: "Can you provide an example of a design project where you were able to clearly demonstrate its impact on key business metrics like conversion rates or customer acquisition?" (Prepare a specific case study highlighting metrics and ROI.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to tell a compelling story for each project. Start with the objective, detail your process, showcase the final assets, and conclude with the results.

• Quantify Your Success: Whenever possible, use numbers and data to demonstrate the impact of your work (e.g., "increased CTR by 15%", "achieved a 10% uplift in conversions").

• Highlight AI Use Cases: If you've used AI tools, prepare to explain how and why you used them, focusing on the value they added to the creative process or final output.

• Showcase Brand Thinking: Be ready to discuss your understanding of brand systems and how you ensure consistency and scalability in your work.

• Engage and Discuss: Treat your portfolio presentation as a conversation. Be prepared to answer questions about your decisions and thought process in real-time.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative expertise, strategic thinking, data literacy, and an understanding of Bjak's business context. Highlighting experience with AI tools and performance-driven design will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Ashby.

• Operations Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your experience in digital-first design, motion graphics, conversion optimization, and AI tool utilization. Select 3-5 of your strongest, most relevant pieces.

• Resume Optimization: Ensure your resume clearly outlines your 5+ years of experience, specifically mentioning proficiency in Adobe Creative Suite, Figma, After Effects, Premiere Pro, and any experience with AI creative tools. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, highlighting measurable results from past projects, and preparing to discuss how you would approach design challenges specific to Bjak's fintech context. Rehearse presenting your portfolio.

• Company Research: Thoroughly research Bjak, understanding its mission, products, target audience, and current visual identity. Prepare thoughtful questions about the role, team, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.