Lead Designer, Brand & Growth - San Francisco, CA

📍 Job Overview

Job Title: Lead Designer, Brand & Growth

Company: ATOMS Careers page

Location: San Francisco, CA

Job Type: Full-Time

Category: Brand & Growth Design / Marketing Operations

Date Posted: 2026-06-09

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the strategic development and execution of high-performing creative assets across digital acquisition, activation, and retention channels to drive measurable funnel metrics.

• Translate business goals into compelling brand narratives and visual strategies, ensuring consistency across all touchpoints, both digital and physical.

• Drive iterative design improvements through data analysis, experimentation, and user feedback loops to optimize conversion rates and user engagement.

• Foster a culture of design excellence and velocity by building and maintaining scalable design systems, templates, and reusable components.

📝 Enhancement Note: This role is positioned as a senior individual contributor, emphasizing leadership through craft, clarity, and momentum rather than direct people management. The focus is on driving business outcomes through design, with a strong emphasis on growth metrics and a web-first approach.

📈 Primary Responsibilities

• Partner deeply with Marketing and Product teams to translate business objectives into actionable creative strategies, concepts, and shippable experiments.

• Lead design projects end-to-end, from initial scoping and ideation through design, production, quality assurance, and launch, effectively managing timelines and tradeoffs.

• Collaborate closely with developers to ensure high-quality implementation, performance, accessibility, and seamless design handoffs.

• Develop and maintain lightweight, scalable design systems, including templates, modules, and reusable components, to increase design velocity and brand consistency.

• Support the design of physical and print brand touchpoints, such as office signage, quick start guides, and event collateral, ensuring cohesive integration with digital brand experiences.

• Elevate the overall craft of design through meticulous attention to typography, layout, visual hierarchy, and polish, while maintaining a high pace of execution.

• Mentor peers through influence by providing constructive feedback and strategic direction on design projects.

• Build and maintain a tight feedback loop with users through regular lightweight research, including user interviews, usability testing, on-site observations, and message testing.

• Actively participate in office activations and product launches to observe user behavior in real-world environments, identify friction points, and capture firsthand insights for design improvements.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand building and tactical growth-focused design execution. The emphasis on "fieldwork" and observing user behavior in physical office environments is a unique aspect, suggesting a need for designers comfortable with both digital and real-world application of brand.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: 5+ years of progressive experience in brand and visual design, with a proven track record of managing design projects and delivering impactful creative solutions.

Required Skills:

• 5+ years of brand/visual design experience with a strong portfolio showcasing a range of creative projects.

• Demonstrable fluency in growth design principles, with a portfolio that highlights measurable impact on funnel metrics, experimentation, and iterative design processes.

• Strong web-first craft with expert-level skills in typography, layout systems, and conversion-oriented design instincts.

• A data-driven mindset: ability to use data to form hypotheses, prioritize design work, and evaluate outcomes