Werkstudent (m/w/d) Web & UX/UI /Framer

📍 Job Overview

Job Title: Werkstudent (m/w/d) Web & UX/UI /Framer
Company: ReDrink GmbH
Location: München, Germany
Job Type: Internship
Category: Web Development & UX/UI Design Operations
Date Posted: October 09, 2025
Experience Level: Entry-Level (0-2 years)
Remote Status: Hybrid

🚀 Role Summary

• This role is a hybrid position, blending on-site work with remote flexibility, focusing on enhancing the company's digital presence through web and UX/UI optimization.
• The core of the role involves leveraging Framer, a no-code tool, for website development and iterative improvements, requiring a strong aptitude for learning and applying new technologies.
• The Werkstudent will be instrumental in analyzing user experience (UX) and user interface (UI) elements, translating insights into actionable design and development changes.
• A key aspect is the support of Search Engine Optimization (SEO) strategies, ensuring the website's visibility and performance in search engine results.
• Collaboration across Brand, Marketing, and Tech teams is essential for a holistic approach to website development and continuous optimization.

📝 Enhancement Note: The title "Werkstudent" and the "INTERN" employment type indicate this is an entry-level, part-time role typically held by students in Germany, requiring a focus on learning and practical application rather than extensive prior experience. The "Hybrid" work arrangement suggests a balance between on-site presence for collaboration and remote work for focused tasks. This role is crucial for a startup like ReDrink, where a strong digital front-end directly impacts brand perception and customer acquisition.

📈 Primary Responsibilities

• Conduct in-depth analysis of the current website's UX/UI performance, identifying areas for enhancement and user journey optimization.
• Implement website updates, new features, and sub-pages using Framer, ensuring seamless integration and optimal user flow.
• Support technical SEO initiatives, including on-page optimization, site speed improvements, and schema markup implementation, to boost search engine rankings.
• Collaborate closely with the marketing team to align website content and design with ongoing campaigns and brand messaging.
• Work with the tech team to troubleshoot any technical issues related to the website and explore potential integrations or new functionalities.
• Assist in the development and maintenance of web analytics dashboards to track key performance indicators (KPIs) related to user engagement, conversion rates, and SEO performance.
• Participate in A/B testing and other experimentation methods to validate design changes and optimize website elements for conversion.
• Document website changes, process improvements, and technical specifications for knowledge sharing and future reference.

📝 Enhancement Note: Given the "Werkstudent" designation and the emphasis on learning Framer, responsibilities will likely involve hands-on execution of tasks defined by senior team members, with increasing autonomy as proficiency grows. The focus on "technical development" and "integration of new features" suggests a need for basic understanding of web technologies or a strong willingness to learn them.

🎓 Skills & Qualifications

Education:

• Currently pursuing a degree in Computer Science, Web Design, Digital Media, Marketing, Business, or a related field.

Experience:

• 0-2 years of experience in web development, UX/UI design, or digital marketing, with a focus on website management and optimization.

Required Skills:

• Framer Proficiency: First experience with Framer or similar no-code/low-code website building platforms (e.g., Webflow, Figma for prototyping).
• UX/UI Fundamentals: Basic understanding of user experience (UX) principles and user interface (UI) design best practices.
• Web Analytics Interest: Keen interest in web analytics, user tracking, and data-driven optimization techniques.
• SEO Basics: Foundational understanding of Search Engine Optimization (SEO) concepts and their application to web content and structure.
• Analytical Thinking: Strong analytical skills to interpret website data and user behavior.
• Structured & Independent Work: Ability to work in a structured, organized manner and independently manage assigned tasks.
• Language Proficiency: Very good command of German or English, both written and spoken.

Preferred Skills:

• Experience with A/B testing tools and methodologies.
• Familiarity with content management systems (CMS) beyond Framer.
• Basic knowledge of HTML/CSS, even if working primarily with no-code tools.
• Understanding of digital marketing principles and their connection to website performance.

📝 Enhancement Note: The requirement for "first experience" with Framer or comparable tools, coupled with "basic knowledge" in UX/UI and SEO, indicates that the company is looking for potential and a willingness to learn. The emphasis on "analytical thinking" and "structured, independent work" is crucial for a Werkstudent role where individuals are expected to contribute meaningfully while developing their skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Website Optimization Case Studies: Examples demonstrating how you've analyzed a website's UX/UI and implemented changes to improve user engagement or conversion rates. Highlight the process from analysis to implementation and results.
• Framer Project Examples: Showcase any websites or interactive prototypes built using Framer. Detail your role, the challenges faced, and how you leveraged the tool's capabilities.
• Data Analysis & Reporting: Include examples of how you've used web analytics data (e.g., Google Analytics, Hotjar) to inform design or development decisions. Visualizations of key metrics and achieved improvements are highly valued.
• SEO Implementation Evidence: If possible, demonstrate instances where you've applied SEO best practices and the positive impact on search rankings or traffic.

Process Documentation:

• Workflow Design: Examples of how you approach designing and implementing website features or improvements, showing a logical progression from idea to execution.
• Problem-Solving Documentation: Document a specific web-related problem you encountered and how you systematically approached solving it, including any tools or methods used.
• Collaboration Examples: Briefly describe how you've collaborated with marketing or technical teams on web projects, highlighting communication and integration strategies.

📝 Enhancement Note: For a "Werkstudent" role, the portfolio doesn't need to be extensive but should clearly demonstrate a foundational understanding, practical application of learned skills, and a proactive approach to problem-solving and learning new tools like Framer. The focus should be on the process and the learning journey, not just the final polished product.

💵 Compensation & Benefits

Salary Range:

• As a "Werkstudent" in Munich, Germany, the typical hourly wage can range from €12 to €18, depending on the specific responsibilities, your current stage of study, and prior experience. For this role, focusing on Framer and UX/UI, an estimated range of €14-€17 per hour is reasonable. This aligns with industry standards for student roles requiring specialized technical skills in a high-cost-of-living city like Munich.

Benefits:

• Varied Tasks: Engage in diverse responsibilities within a growing startup environment, offering broad exposure to web operations and digital marketing.
• Flexible Remote Options: Enjoy the flexibility of working remotely, balanced with on-site collaboration at the modern Munich Urban Colab workspace.
• Growth Potential: Significant opportunities for personal development and the chance to take on long-term responsibility within your area of expertise.
• Innovative Environment: Work in a dynamic startup setting focused on sustainability and innovative beverage solutions.
• Modern Workspace: Access to the facilities and collaborative atmosphere of the Munich Urban Colab.
• Team Collaboration: Opportunity to work closely with experienced professionals in Brand, Marketing, and Tech teams.

Working Hours:

• This is a part-time "Werkstudent" position, typically ranging from 15-20 hours per week, with flexibility to accommodate study schedules. The total working hours are estimated at approximately 40 hours per month, with potential for adjustment based on academic demands and project needs.

📝 Enhancement Note: The salary estimate is based on typical "Werkstudent" compensation in Germany, adjusted for the specific location (Munich) and the technical nature of the role. Benefits are derived directly from the "Benefits" section of the job description, elaborated to highlight their relevance to a student position.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage Technology, Sustainability, Impact Start-up. ReDrink operates at the intersection of technology and consumer goods, aiming to disrupt the beverage market with sustainable, digital-first solutions. This industry context means a focus on innovation, customer experience, and environmental impact. Company Size: Small to Medium-sized Start-up. As a growing startup, ReDrink likely offers a dynamic, fast-paced environment where individuals can have a significant impact. This also implies a flatter hierarchy, more direct access to leadership, and potentially a need for team members to be adaptable and wear multiple hats. Founded: ReDrink's founding implies a relatively young company, driven by a modern mission and likely employing contemporary technologies and methodologies.

Team Structure:

• Marketing & Brand Focus: The role is embedded within the Marketing team, indicating a strong emphasis on brand building, customer acquisition, and digital presence.
• Cross-Functional Collaboration: Close collaboration with Brand, Marketing, and Tech teams is explicitly mentioned, suggesting an integrated approach to product development and marketing.
• Hierarchical Context: As a startup, the structure is likely lean, with the Werkstudent working closely with experienced team members or a direct manager who guides their development and tasks.

Methodology:

• Data-Driven Decision Making: The emphasis on "web analysis, user tracking, and data-driven optimization" points to a company culture that values insights derived from data.
• Agile Development/Iteration: The continuous optimization of the website suggests an agile approach to development and marketing, where feedback loops are short and iterations are frequent.
• Impact-Oriented: The company's mission ("Saving the planet one sip at a time") indicates a culture driven by purpose and a commitment to sustainability.

Company Website: https://redrink.co

📝 Enhancement Note: The company's focus on sustainability and innovation, coupled with its startup nature, suggests a culture that values creativity, proactivity, and a hands-on approach. The operations aspect of this role is centered around optimizing the digital touchpoints that drive business growth and communicate the company's mission.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level / Student Position. This role is designed for individuals early in their careers, likely students seeking practical experience alongside their studies. It's an opportunity to gain foundational skills in web development, UX/UI, and SEO within a real-world business context. Reporting Structure: The Werkstudent will likely report to a Marketing Manager, Head of Marketing, or a Senior Web Developer/Designer who oversees the website's development and performance. This mentor figure will provide guidance, feedback, and task delegation. Operations Impact: The optimization of ReDrink's website directly impacts lead generation, brand perception, and customer engagement. A well-performing website is crucial for a digital-first startup to attract B2B clients (companies looking for employee benefits) and potentially B2C customers in the future. The Werkstudent's contributions will be visible and measurable through website analytics and campaign performance.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Framer, UX/UI design principles, and SEO best practices, potentially leading to specialized roles in web development or digital marketing.
• Project Ownership: With demonstrated success, there's a clear path to taking on more significant website projects and eventually "long-term responsibility" for the website's domain, as stated in the benefits.
• Cross-Functional Exposure: Gain insights into marketing strategy, brand management, and technical operations, broadening overall business acumen.
• Startup Experience: Develop adaptability, problem-solving skills, and an entrepreneurial mindset invaluable for future career advancement in any industry.
• Industry Insight: Learn about the sustainable beverage market and the dynamics of impact-driven startups.

📝 Enhancement Note: The explicit mention of "long-term responsibility" and "personal development" in the benefits section highlights a commitment from ReDrink to invest in their Werkstudent. This role is positioned not just as a task-doer but as a developing team member with potential for growth within the company.

🌐 Work Environment

Office Type: Hybrid Work Model. The role combines remote work with on-site presence at a co-working space. This offers flexibility while ensuring opportunities for in-person collaboration and team building. Office Location(s): The role is based in Munich, Germany, with access to the "modern Munich Urban Colab." This co-working space is known for fostering a community of startups and innovators, providing a stimulating environment.

Workspace Context:

• Collaborative Atmosphere: The Munich Urban Colab environment is designed to encourage interaction and networking among various companies and professionals.
• Access to Tools & Technology: As part of a tech-forward startup, expect access to modern digital tools and platforms necessary for web development, design, and analytics.
• Team Interaction: Opportunities for direct interaction with Brand, Marketing, and Tech teams, facilitating knowledge sharing and project alignment. The hybrid model means these interactions will be a mix of in-person meetings and digital communication.

Work Schedule:

• Part-time, flexible hours as a "Werkstudent" (typically 15-20 hours/week), designed to complement academic studies. This flexibility allows for focused work on specific tasks or projects outside of class hours.

📝 Enhancement Note: The "Munich Urban Colab" location suggests a modern, well-equipped workspace that fosters innovation and collaboration, aligning with a startup's dynamic culture. The hybrid nature is a significant perk, offering a balance that is highly sought after.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Submission of a short motivation letter, work samples (portfolio), and CV. This is the first filter to assess suitability and interest.
• Screening Call/First Interview: Likely a conversation with a hiring manager or HR representative to discuss your background, motivation, and understanding of the role. This is a good time to ask clarifying questions about the Werkstudent position and expectations.
• Technical/Practical Assessment: This could involve:
  • A small task or challenge related to Framer, UX/UI analysis, or SEO.
  • A review of your portfolio, with specific questions about your projects and processes.
  • A discussion about your approach to learning new tools and problem-solving.
• Team/Culture Fit Interview: Meeting with members of the Brand, Marketing, or Tech teams to assess collaboration potential and cultural alignment.
• Final Decision: Offer extended based on overall assessment.

Portfolio Review Tips:

• Showcase Framer Skills: Highlight any projects built with Framer, even personal ones. Explain your design choices and how you leveraged its features.
• Demonstrate Analytical Approach: For UX/UI or SEO tasks, clearly outline your analysis process. What data did you look at? What tools did you use? What were your key findings?
• Quantify Impact: Whenever possible, use metrics to show the results of your work. Even for student projects, try to demonstrate improvements or insights gained.
• Highlight Learning Aptitude: Since this is a Werkstudent role and Framer is a key tool, emphasize your ability to quickly learn new technologies and adapt to new tools.
• Tailor to ReDrink: Briefly mention why you are interested in ReDrink specifically and how your skills align with their mission and the role's requirements.

Challenge Preparation:

• Framer Familiarization: If you don't have Framer experience, spend time exploring the tool. Understand its capabilities for design, prototyping, and basic development.
• UX/UI Basics Review: Refresh your knowledge of common UX principles (e.g., usability, accessibility, user flows) and UI design patterns.
• SEO Fundamentals: Understand basic on-page SEO elements like keywords, meta descriptions, headings, and internal linking.
• Problem-Solving Scenarios: Be prepared to discuss how you would approach common website optimization tasks or troubleshoot issues.

📝 Enhancement Note: The application process will likely be streamlined for a Werkstudent role, focusing on potential, enthusiasm, and foundational skills rather than extensive professional experience. The portfolio review is critical for demonstrating practical application and learning ability.

🛠 Tools & Technology Stack

Primary Tools:

• Framer: The central tool for website development, design, and potentially prototyping. Proficiency or a strong willingness to learn is essential.
• Figma / Sketch / Adobe XD: Potential tools for UI/UX design and prototyping, which can complement Framer workflows.
• No-Code/Low-Code Platforms: Familiarity with similar tools (e.g., Webflow, Bubble, Glide) can be beneficial.

Analytics & Reporting:

• Google Analytics (GA4): For tracking website traffic, user behavior, and campaign performance.
• Hotjar / Microsoft Clarity: For heatmaps, session recordings, and user feedback to understand user interactions.
• SEO Tools (e.g., Google Search Console, SEMrush/Ahrefs basics): For monitoring search performance, keyword rankings, and technical SEO audits.

CRM & Automation:

• CRM System (e.g., HubSpot, Salesforce - potentially used by Marketing/Sales): Understanding how website interactions feed into CRM data is a plus.
• Email Marketing Tools (e.g., Mailchimp, Klaviyo): If website integrations involve lead capture or email sign-ups.
• Project Management Tools (e.g., Asana, Trello, Jira): For task management and team collaboration.

📝 Enhancement Note: The explicit mention of Framer is key. While other tools are listed as possibilities, Framer is the core requirement. Understanding how these tools integrate and contribute to overall business goals (e.g., lead generation, brand awareness) is important.

👥 Team Culture & Values

Operations Values:

• Sustainability & Impact: A core value driving the company's mission, expecting team members to be mindful of environmental impact in their work.
• Innovation & Proactivity: Encouragement to bring forward new ideas, experiment, and take initiative in problem-solving.
• Data-Driven Decisions: A commitment to using data and analytics to inform strategies and measure success.
• Collaboration & Teamwork: Emphasis on working together across departments to achieve common goals, fostering a supportive and communicative environment.
• Efficiency & Agility: A focus on streamlined processes and the ability to adapt quickly to changing market demands, typical of a startup.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, brand, and tech teams, requiring clear communication and shared understanding of objectives.
• Feedback-Oriented: A culture that encourages constructive feedback to drive continuous improvement in both individual performance and team processes.
• Knowledge Sharing: Active participation in sharing insights, best practices, and learnings, especially regarding new tools and methodologies.

📝 Enhancement Note: The company culture at ReDrink is likely to be energetic, purpose-driven, and forward-thinking, reflecting its status as an impact startup in the sustainability sector. Candidates should demonstrate alignment with these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Mastering Framer: For individuals new to Framer, the initial learning curve can be a challenge, requiring dedicated effort to become proficient.
• Balancing Study and Work: Managing academic responsibilities alongside part-time work requires strong time management and organizational skills.
• Integrating Diverse Teams: Ensuring smooth communication and collaboration between marketing, brand, and tech teams, especially with a hybrid work model.
• Data Interpretation: Translating raw web analytics data into actionable insights and design/development changes can be complex.
• Startup Pace: Adapting to the fast-paced, often unpredictable environment of a growing startup.

Learning & Development Opportunities:

• Framer Expertise: Develop deep skills in a modern, in-demand no-code platform.
• UX/UI & Web Design Fundamentals: Build a strong foundation in user-centric design principles and web aesthetics.
• SEO & Web Analytics Skills: Gain practical experience in optimizing website performance for search engines and understanding user behavior.
• Startup Operations: Learn how digital operations contribute to business growth in a dynamic environment.
• Project Ownership: Opportunity to take on increasing responsibility for website features and development.

📝 Enhancement Note: The challenges presented are inherent to a Werkstudent role in a startup, but they also represent significant learning opportunities. ReDrink appears to frame these as stepping stones for personal and professional growth.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you had to learn a new tool quickly for a project. How did you approach it, and what was the outcome?" (Focus on your learning strategy, resourcefulness, and ability to apply new skills, referencing Framer.)
• "How would you approach analyzing our current website to identify UX/UI improvements?" (Discuss your process: user journeys, heatmaps, analytics, competitor analysis, and how you'd prioritize findings.)
• "Imagine we want to add a new feature to the website. Walk me through your process from understanding the requirement to implementing it in Framer." (Demonstrate structured thinking, collaboration, and technical execution.)
• "What are the key elements of good SEO for a company website, and how would you contribute to improving ours?" (Showcase your understanding of foundational SEO principles and how they apply to content and structure.)

Company & Culture Questions:

• "Why are you interested in ReDrink and our mission?" (Research their sustainability initiatives, product, and impact. Connect it to your personal values.)
• "How do you approach working in a hybrid environment, and what are your expectations for collaboration with remote and on-site team members?" (Highlight your communication skills and adaptability.)
• "Describe your ideal working relationship with a marketing or technical team." (Emphasize collaboration, clear communication, and mutual support.)

Portfolio Presentation Strategy:

• Structure Your Projects: For each relevant project, clearly articulate the problem, your role, the solution (especially how you used Framer/UX/UI principles), and the results or learnings.
• Showcase the Process: Don't just show the final product. Explain your thought process, the challenges you overcame, and how you iterated.
• Quantify When Possible: Use metrics to demonstrate impact, even if it's just increased engagement or a specific optimization made.
• Be Ready for Technical Questions: Prepare to discuss your technical approach, specific Framer features you used, and how you troubleshot issues.
• Enthusiasm & Learning: Convey your excitement for the role and your eagerness to learn and contribute.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of technical aptitude (especially with Framer), analytical thinking, a proactive attitude, and a strong desire to learn and contribute within a startup environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on join.com.
• Tailor Your Motivation Letter: Clearly articulate your interest in ReDrink's mission and the specific aspects of the Werkstudent role (Framer, UX/UI, SEO). Briefly mention any relevant experience or projects that align with the requirements.
• Curate Your Portfolio: Select 2-3 strong examples that showcase your Framer skills (if any), UX/UI understanding, analytical approach, or SEO knowledge. Ensure these examples are well-documented, highlighting your process and any outcomes.
• Optimize Your CV: Highlight relevant coursework, projects, or any prior internships that demonstrate your foundational skills in web development, design, or digital marketing. Use keywords from the job description.
• Prepare for a Framer Focus: If you have limited Framer experience, dedicate time to learning the basics through Framer's tutorials and documentation. Be ready to discuss your learning approach.
• Research ReDrink: Understand their product, target market, sustainability mission, and recent news to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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