Website (Webflow) Developer - (ZR_27335_JOB)

📍 Job Overview

Job Title: Website (Webflow) Developer Company: BruntWork Location: Quezon City, Metro Manila, Philippines (Remote) Job Type: Part-Time Category: Operations - Digital Marketing & Web Development Date Posted: September 10, 2025 Experience Level: Mid-Level

🚀 Role Summary

• Primarily focused on leveraging the Webflow platform to build and enhance a health tech startup's digital presence, emphasizing conversion-optimized landing pages.
• Responsible for transforming a basic website structure into a robust marketing platform that supports influencer marketing and content strategies.
• Requires close collaboration with management to align web development efforts with overarching marketing and business objectives.
• Offers a flexible 20+ hours per week schedule with a required one-hour overlap with Central Standard Time (Austin, Texas) for client communication.
• This role is ideal for a developer with an interest in the health tech sector and a desire to grow into broader digital marketing responsibilities as the company scales.

📝 Enhancement Note: While the core of the role is Webflow development, the emphasis on "marketing platform," "conversion-optimized experiences," and "influencer marketing and content strategies" positions this within an operations context, specifically supporting Go-To-Market (GTM) functions by building the digital infrastructure for lead generation and brand awareness. The potential expansion into SEO and content creation further solidifies this.

📈 Primary Responsibilities

• Architect, develop, and deploy engaging and high-converting website pages using the Webflow platform.
• Design and implement approximately 10 distinct variations of marketing landing pages to support A/B testing and conversion rate optimization (CRO) initiatives.
• Undertake a significant site architecture overhaul, migrating from a basic structure to a comprehensive, scalable digital presence.
• Build and optimize web pages to align with SEO best practices, ensuring discoverability and organic traffic growth.
• Collaborate with stakeholders to refine user experience (UX) and user interface (UI) elements for improved engagement and conversion.
• Contribute to content marketing efforts by potentially developing blog posts and integrating SEO content directly into the Webflow site.
• Work closely with management to translate marketing goals and strategies into actionable web development projects.

📝 Enhancement Note: The responsibility to "transform existing basic website structure into a comprehensive digital presence" and "build pages that support SEO strategies and content marketing initiatives" directly supports GTM operations by creating the necessary digital assets for customer acquisition and engagement. The focus on "conversion optimization" and "landing page variations" highlights a direct contribution to sales and marketing pipeline generation.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a background in Computer Science, Digital Marketing, Web Design, or a related field is advantageous.

Experience:

• Proven professional experience in web development, with a strong emphasis on front-end development principles and user experience design.
• Demonstrated experience in building and managing websites using the Webflow platform is essential.
• Experience in a startup environment or with early-stage companies is highly preferred, showcasing adaptability and a proactive approach.

Required Skills:

• Webflow Expertise: In-depth knowledge and hands-on experience with the Webflow CMS, including its design interface, hosting capabilities, and integrations.
• Landing Page Optimization: Proven ability to design and build landing pages specifically for conversion, incorporating best practices in Call-to-Actions (CTAs), form integration, and user flow.
• Responsive Web Design: Mastery of creating websites that adapt seamlessly across various devices and screen sizes (desktops, tablets, mobiles).
• Conversion Rate Optimization (CRO) Principles: Understanding of CRO strategies and how web design choices impact user behavior and conversion rates.
• Project Management: Ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines in a flexible work environment.
• Independent Work Ethic: Capacity to work autonomously, self-manage workload, and maintain high standards of quality and output without constant supervision.

Preferred Skills:

• Basic SEO Understanding: Familiarity with search engine optimization principles, including keyword research, on-page optimization, and meta tag implementation within Webflow.
• Content Management Systems (CMS) Experience: Experience with other CMS platforms can be beneficial for understanding broader web infrastructure principles.
• HTML/CSS Proficiency: While Webflow abstracts much of this, a foundational understanding can aid in advanced customization and troubleshooting.
• Interest in Health Tech: A genuine interest in the health technology sector and the ability to understand and translate its unique needs into web solutions.
• Digital Marketing Acumen: Basic understanding of digital marketing channels (e.g., influencer marketing, content marketing) and how website development supports these.

📝 Enhancement Note: The requirement for a "portfolio demonstrating successful landing page creation and web development projects" is crucial for operations roles, as it serves as tangible proof of process execution and results. The emphasis on "independent work" and "understanding of conversion optimization" highlights the need for self-starter qualities and a results-oriented mindset common in operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A curated selection of past Webflow projects, clearly demonstrating proficiency in design, functionality, and user experience.
• Landing Page Case Studies: Specific examples of landing pages developed, detailing the objective, design choices, conversion metrics achieved, and lessons learned.
• Site Architecture Transformations: Evidence of projects where you redesigned or significantly improved the structure and navigation of a website for better user flow and SEO.
• Responsiveness and Mobile Optimization: Examples that highlight how your designs perform across different devices, showcasing a commitment to a seamless user experience.
• Demonstration of Marketing Alignment: Projects that illustrate how your web development directly supported marketing campaigns or business goals, such as lead generation or brand awareness initiatives.

Process Documentation:

• Workflow Design: Ability to articulate your process for taking a website project from concept to launch, including stages like discovery, design, development, testing, and deployment within Webflow.
• Optimization Methodologies: Clear documentation of how you approach website optimization, particularly for conversion rates and user engagement, including any A/B testing processes or iterative improvements.
• Collaboration and Feedback Integration: How you incorporate feedback from stakeholders (management, marketing teams) into the development process to ensure alignment with business objectives.
• Quality Assurance (QA) and Testing: Your methods for ensuring website functionality, responsiveness, and cross-browser compatibility before and after launch.

📝 Enhancement Note: For operations roles, a portfolio isn't just about aesthetics; it's about demonstrating a systematic approach to building and optimizing digital assets that drive business outcomes. The emphasis on "conversion metrics," "site architecture transformations," and "marketing alignment" directly relates to the operational efficiency and effectiveness of the digital presence.

💵 Compensation & Benefits

Salary Range:

• The stated compensation is $8.44 USD per hour.
• For a part-time role of 20 hours per week, this equates to approximately $168.80 USD per week, or roughly $8,777.60 USD annually, assuming consistent weekly hours.
• Given the location in the Philippines, this rate is competitive for remote, part-time freelance roles, particularly in the digital services sector.

Benefits:

• Permanent Work From Home: Enjoy the flexibility and autonomy of a fully remote work arrangement.
• Flexible Scheduling: Ability to set your own hours, with the only requirement being a one-hour overlap with Central Standard Time (CST) for client communication.
• Steady Freelance Job: Provides a consistent stream of work, offering stability within a freelance capacity.
• Immediate Hiring: Opportunity to start contributing to the company's digital transformation promptly.
• Growth Potential: As the company scales, there's a strong possibility for the role to expand into broader digital marketing responsibilities, offering career advancement.

Working Hours:

• Minimum of 20 hours per week.
• Flexible scheduling is provided, allowing for work-life balance.
• A mandatory one-hour overlap with the client's timezone (Central Standard Time - CST) is required for essential communication and collaboration.

📝 Enhancement Note: The hourly rate is specific, and the benefits listed are standard for independent contractor roles, with an emphasis on flexibility and remote work, which are key draws for many operations professionals seeking work-life integration. The "growth potential" is a critical, though often unquantified, benefit in startup environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Technology (Health Tech) - This fast-growing sector focuses on using technology to improve healthcare delivery, patient outcomes, and operational efficiency within medical systems. As a startup, BruntWork is likely in a phase of rapid development and market positioning. Company Size: As a startup, BruntWork is likely small to medium-sized, perhaps with a lean core team and a growing network of remote contractors. This means opportunities for direct impact and close collaboration with leadership. Founded: Not specified, but the context of "preparing for market launch" and "secured funding" suggests it's a relatively new or early-stage venture.

Team Structure:

• You will likely be part of a small, agile team or work closely with the founding/management team.
• Collaboration will be primarily remote, leveraging digital communication tools.
• The structure is expected to be flat, with direct access to decision-makers and project leads.
• Cross-functional collaboration will be key, working with marketing, potentially product, and leadership to achieve GTM objectives.

Methodology:

• Data-Driven Marketing: The company emphasizes a data-driven approach, suggesting that web development efforts will be measured and analyzed for performance.
• Agile Development: As a startup, expect an agile or iterative approach to website development, with a focus on rapid deployment and continuous improvement.
• Conversion-Focused: The primary objective of the website development is to create a "powerful marketing platform" and "conversion-optimized experiences," indicating a strong focus on performance marketing metrics.

Company Website: www.bruntworkcareers.co (This appears to be a careers portal, with the main company website likely being different, though not explicitly provided).

📝 Enhancement Note: The company's focus on health tech and its startup nature imply a dynamic, fast-paced environment where adaptability and a proactive approach to problem-solving are highly valued. For operations professionals joining such a company, understanding the evolving business needs and contributing to scalable solutions is paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Developer with potential to grow into a more senior or specialized digital marketing role. It offers hands-on experience in building a critical GTM asset from the ground up. Reporting Structure: You will likely report directly to a marketing manager, digital lead, or a founder/CEO, depending on the company's current organizational structure. This direct line offers visibility and influence. Operations Impact: Your work will have a direct and measurable impact on the company's ability to generate leads, attract customers, and establish its brand presence in the competitive health tech market. Success in this role is directly tied to the company's Go-To-Market success.

Growth Opportunities:

• Specialization in Webflow: Deepen expertise in Webflow, becoming a go-to resource for the platform.
• SEO and Content Marketing Expansion: Transition into or expand responsibilities in SEO strategy, content creation, and digital campaign management as the company grows.
• Digital Strategy Contribution: Gain exposure to broader digital marketing strategies and contribute to the overall online presence and customer acquisition plans.
• Startup Leadership: As the company scales, there may be opportunities to lead web development efforts or take on management responsibilities within the digital marketing team.

📝 Enhancement Note: The "potential for expansion into SEO, content creation, and broader digital marketing responsibilities" is a significant growth trajectory for someone starting in a focused development role. This aligns with the typical career path in operations where individuals start with technical skills and expand into strategic and analytical functions.

🌐 Work Environment

Office Type: Permanent Work From Home. This is a fully remote position, meaning there is no physical office requirement. Office Location(s): While the company is based in the Philippines (Quezon City), the role is remote, allowing individuals to work from any location that supports their work and internet connectivity. The client is based in Austin, Texas (Central Standard Time).

Workspace Context:

• Remote Collaboration Tools: Expect to use tools like Slack, Zoom, Google Workspace, or similar platforms for communication, project management, and file sharing.
• Independent Work Setup: You will need a reliable internet connection and a suitable personal workspace to perform your duties effectively.
• Cross-functional Interaction: Opportunities to collaborate with marketing, sales, and potentially product teams remotely, fostering a connected yet distributed work environment.
• Tech-Stack Integration: You will be working within the Webflow ecosystem, potentially integrating with other marketing and sales tools as the company grows.

Work Schedule:

• Flexible schedule, with a minimum commitment of 20 hours per week.
• The key constraint is the required one-hour overlap with Central Standard Time (CST). This flexibility allows for work-life integration, but requires careful time management to meet the client's needs.

📝 Enhancement Note: The fully remote nature and flexible hours are significant aspects of the work environment, catering to individuals who value autonomy and work-life balance. The need for a stable internet connection and self-discipline are critical success factors for this type of role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter screening to assess basic qualifications, experience, and communication skills.
• Technical Assessment/Portfolio Review: A more in-depth discussion focusing on your Webflow expertise, project experience, and the ability to demonstrate your skills through your portfolio. This may involve discussing specific projects and how you approached challenges.
• Client/Hiring Manager Interview: A conversation with the direct hiring manager or client to assess cultural fit, understanding of the health tech space, and alignment with the company's vision.
• Potential Skills Test: A small Webflow-related task or challenge might be given to assess practical skills.

Portfolio Review Tips:

• Highlight Webflow Proficiency: Ensure your portfolio prominently features your best Webflow projects, showcasing your design capabilities, customizability, and understanding of the platform's features.
• Showcase Conversion-Focused Projects: Emphasize landing pages and other marketing-oriented pages, detailing the goals, your strategic approach, and any quantifiable results (e.g., conversion rates, bounce rates).
• Quantify Achievements: Wherever possible, use metrics to demonstrate the impact of your work. For example, "Increased landing page conversion rate by X%" or "Reduced page load time by Y seconds."
• Explain Your Process: Be prepared to walk through your development process for key projects, explaining your decision-making, problem-solving techniques, and how you collaborated with stakeholders.
• Tailor to the Role: Select portfolio pieces that best align with the requirements of this specific job description, particularly those related to marketing pages, site architecture improvements, and conversion optimization.

Challenge Preparation:

• Webflow Task Simulation: If a practical test is given, practice building specific types of pages or implementing certain features within Webflow under timed conditions.
• Conversion Strategy Articulation: Be ready to discuss how you would approach building a high-converting landing page for a health tech product, considering target audience and marketing goals.
• Problem-Solving Scenarios: Prepare for questions about how you handle technical challenges, design constraints, or client feedback.

📝 Enhancement Note: The portfolio is your primary tool for demonstrating your operational capability in this role. Highlighting conversion-focused projects and quantifiable results is crucial for showcasing your ability to drive business outcomes, a key aspect of operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development and management. Proficiency is non-negotiable.
• Google Workspace (Docs, Sheets, Drive): For documentation, collaboration, and file sharing.
• Communication Tools (e.g., Slack, Zoom): Essential for remote team communication and client interaction.

Analytics & Reporting:

• Google Analytics: Likely to be integrated with the website for tracking user behavior, traffic sources, and conversion metrics.
• Webflow Analytics: Utilizing the built-in analytics within Webflow for page performance and visitor data.
• Spreadsheet Software (e.g., Google Sheets, Excel): For data analysis, reporting, and tracking project progress or performance metrics.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce, or similar): While not explicitly mentioned, the company might use a CRM to manage leads generated from the website. Awareness of CRM integration principles is beneficial.
• Marketing Automation Tools (e.g., Mailchimp, ActiveCampaign): Potential integrations for email marketing and lead nurturing campaigns driven by website forms.

📝 Enhancement Note: While Webflow is the primary tool, understanding how it integrates with analytics and marketing automation platforms is key for an operations-focused developer. This demonstrates an understanding of how their work fits into the broader GTM technology stack and contributes to data-driven decision-making.

👥 Team Culture & Values

Operations Values:

• Efficiency and Effectiveness: A drive to build high-performing websites that not only look good but also achieve business objectives, such as lead generation and user engagement.
• Data-Driven Decision Making: A commitment to using analytics and performance metrics to inform design choices and optimize website functionality.
• Collaboration and Communication: Openness to feedback, proactive communication with the team and management, and a willingness to work together to solve problems.
• Adaptability and Innovation: A readiness to embrace new technologies and approaches, particularly within the dynamic startup and health tech environments.
• Quality and Attention to Detail: A focus on delivering high-quality work that meets brand standards and user expectations.

Collaboration Style:

• Remote-First: All collaboration will occur digitally, requiring clear and concise communication.
• Cross-Functional Partnership: Working closely with marketing and leadership to ensure web development aligns with overall business strategy and campaign goals.
• Feedback-Oriented: An environment where constructive feedback is shared and incorporated to continuously improve the website and user experience.
• Proactive Problem-Solving: Expected to identify potential issues or areas for improvement and propose solutions.

📝 Enhancement Note: The values of efficiency, data-driven decision-making, and adaptability are core to effective operations. Understanding these values helps candidates tailor their approach and demonstrate alignment with the company's operational ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Startup Pace: Working in a startup environment can be fast-paced and demanding, with evolving priorities and the need to adapt quickly.
• Remote Collaboration Dynamics: Maintaining strong communication and project cohesion in a fully remote setting requires proactive effort and excellent communication skills.
• Balancing Design and Conversion: Striking the right balance between aesthetic design and the functional requirements of conversion optimization.
• Scalability of Solutions: Ensuring that the developed website architecture can scale effectively as the company grows and its user base expands.

Learning & Development Opportunities:

• Advanced Webflow Techniques: Opportunity to master advanced features within Webflow, including custom code, integrations, and animations.
• SEO and Digital Marketing Skills: Gaining practical experience and knowledge in SEO, content strategy, and other digital marketing disciplines.
• Startup Business Acumen: Developing an understanding of how web development impacts broader business goals in a startup context.
• Cross-Functional Exposure: Learning from colleagues in marketing, sales, and potentially product development to gain a holistic view of the business.

📝 Enhancement Note: The challenges presented are typical of startup environments and remote work, offering significant learning opportunities. The growth in SEO and digital marketing represents a clear path for career development within the operations function.

💡 Interview Preparation

Strategy Questions:

• "Describe a Webflow project where you significantly improved conversion rates. What strategies did you employ, and what were the results?" (Focus on CRO, metrics, and process.)
• "How would you approach transforming a basic website into a robust marketing platform that supports influencer marketing and content strategies?" (Focus on strategic thinking and platform utilization.)
• "What are your methods for ensuring website responsiveness and optimal user experience across different devices?" (Focus on technical execution and user-centric design.)
• "Given the need for a one-hour overlap with CST, how would you manage your flexible work schedule to ensure effective collaboration with the client?" (Focus on time management and communication.)

Company & Culture Questions:

• "What interests you about the health tech industry and working for a startup?" (Assess passion and cultural fit.)
• "How do you stay updated with the latest Webflow features and web development best practices?" (Assess commitment to continuous learning.)
• "Describe your experience working independently and managing your workload effectively." (Assess self-discipline and reliability.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the project objective, your role, the challenges faced, the solutions implemented (especially Webflow features used), and the outcomes (quantified where possible).
• Focus on Impact: Emphasize how your work contributed to business goals, such as lead generation, user engagement, or brand perception.
• Demonstrate Technical Skill: Be ready to discuss the technical aspects of your Webflow builds, including any custom code, integrations, or complex layouts.
• Showcase Conversion Optimization: Highlight specific examples where your design or development choices led to improved conversion rates or user experience.
• Be Prepared for Q&A: Anticipate questions about your process, decision-making, and how you handle feedback.

📝 Enhancement Note: Preparing specific, metric-driven examples from your portfolio that directly address conversion optimization and marketing support will be critical. Articulating your process and understanding of the client's business needs are key to demonstrating operational readiness.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link (www.bruntworkcareers.co).
• Portfolio Customization: Curate your portfolio to prominently feature your most relevant Webflow projects, specifically highlighting landing page development, conversion optimization efforts, and any work that supported marketing campaigns.
• Resume Optimization: Tailor your resume to emphasize skills and experiences directly mentioned in the job description, such as Webflow expertise, responsive design, and conversion optimization. Use keywords like "Webflow Developer," "Landing Page Creation," and "Conversion Optimization."
• Interview Preparation: Practice articulating your project experiences, focusing on the "what," "how," and "why" behind your design and development decisions. Be ready to discuss your process for building conversion-focused pages and your approach to remote collaboration.
• Company Research: Familiarize yourself with the health tech industry and the general landscape of startups. Understanding BruntWork's potential mission and market position will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.