Webflow Developer with SEO Experience | ZR_25443_JOB

📍 Job Overview

Job Title: Webflow Developer with SEO Experience | ZR_25443_JOB Company: BruntWork Location: Manila, Metro Manila, Philippines Job Type: FULL_TIME Category: Operations (Digital Marketing Operations & Web Development) Date Posted: 2025-07-25 Experience Level: Mid-Level (2-5 years) Remote Status: Permanent Work From Home

🚀 Role Summary

• This role is critical for enhancing client online presence through expert Webflow development and strategic Search Engine Optimization (SEO) implementation, driving lead generation and brand awareness.
• The position focuses on end-to-end website creation and optimization, from initial design concepts to advanced technical SEO execution, including keyword research and link building.
• You will be responsible for transforming existing digital assets and building new ones from the ground up, ensuring high conversion rates and measurable business outcomes for clients in the healthcare and legal sectors.
• This is a key operational role within a digital marketing consultancy, requiring proactive problem-solving, direct client engagement, and the autonomy to recommend and implement cutting-edge tools and strategies.

📝 Enhancement Note: Given the focus on digital marketing consultancy and client-facing responsibilities, this role can be categorized under Digital Marketing Operations with a strong emphasis on Web Development and SEO. The "ZR_25443_JOB" designation likely refers to an internal tracking code for the recruitment process.

📈 Primary Responsibilities

• Design and develop visually appealing, high-converting websites and landing pages utilizing the Webflow platform, with occasional WordPress projects.
• Implement comprehensive SEO strategies, encompassing technical SEO audits, on-page optimization, keyword research, content creation, and link-building initiatives to drive organic traffic and improve search engine rankings.
• Execute strategic website redesigns, add new pages, and perform content updates to enhance user experience and align with client marketing objectives.
• Build complete, from-scratch websites for new client projects, translating client requirements into functional and aesthetically pleasing digital platforms.
• Generate and optimize blog content using advanced SEO tools and content generation technologies to improve search visibility and engagement.
• Conduct direct client collaborations to thoroughly understand project requirements, provide strategic recommendations, and ensure client satisfaction and expectation management.
• Proactively recommend and implement cutting-edge digital marketing tools and strategies to maximize website performance, SEO results, and overall client ROI.
• Manage and prioritize multiple client projects concurrently, ensuring adherence to strict quality standards and project deadlines.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, technical development, and strategic marketing execution, which are core components of effective digital operations within a marketing agency context. The emphasis on client collaboration and tool recommendation points to a role with significant strategic input.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of web development principles, digital marketing, and SEO best practices is expected, often gained through formal education, certifications, or extensive practical experience.

Experience: A minimum of 2-5 years of professional experience in web development and SEO is required, with a proven track record of successful project delivery and client satisfaction.

Required Skills:

• Advanced proficiency in Webflow development (rated 7.5/10 or higher), with demonstrated ability to handle complex design and functionality requests.
• Comprehensive expertise in Search Engine Optimization (SEO), including technical SEO, on-page optimization, keyword research, link building, and traffic growth strategies.
• Exceptional design sensibility, evidenced by a portfolio showcasing visually appealing, professional, and user-friendly websites.
• Strong English communication skills, essential for direct and effective client interaction and collaboration.
• Proven ability to manage diverse project timelines and deliverables independently, demonstrating strong self-motivation and organizational skills.
• Experience with SEO tools such as SE Ranking (highly valued), SEMrush, Ahrefs, or similar platforms for analysis and strategy implementation.
• Proactive mindset with a demonstrated ability to suggest process improvements and optimize workflows for enhanced efficiency and results.

Preferred Skills:

• Experience with WordPress development and content management systems.
• Familiarity with Google Analytics and Google Search Console for performance tracking and reporting.
• Knowledge of conversion rate optimization (CRO) principles and A/B testing methodologies.
• Experience with graphic design tools (e.g., Figma, Adobe Creative Suite) for asset creation or modification.
• Understanding of digital advertising platforms (e.g., Google Ads) and landing page optimization strategies within that context.

📝 Enhancement Note: The "7.5/10 skill level" for Webflow suggests a need for advanced capabilities beyond basic templating, implying proficiency in custom code, complex interactions, and responsive design principles within the platform. The emphasis on client communication and proactive suggestion indicates a role that requires not just technical execution but also strategic partnership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 high-quality Webflow website projects that demonstrate advanced design capabilities, complex interactions, and responsive design principles.
• Include case studies for at least 2-3 projects highlighting specific SEO strategies implemented (e.g., technical SEO fixes, keyword targeting, content optimization) and the resulting impact on key metrics like organic traffic, keyword rankings, or lead generation.
• Provide examples of landing page designs and their optimization for Google Ads campaigns, if applicable, demonstrating conversion-focused design.
• Detail the process followed for client onboarding, requirement gathering, and project execution, emphasizing collaboration and feedback loops.
• Demonstrate proficiency in using SEO tools (e.g., SE Ranking) within portfolio examples, showcasing how data informed design and optimization decisions.

Process Documentation:

• Applicants are expected to articulate their process for website development, from initial client consultation and sitemapping to design mockups, Webflow development, SEO integration, and final launch.
• Documentation should include methodologies for keyword research, on-page optimization implementation, technical SEO audits, and link-building strategies.
• Demonstrate a process for tracking and reporting on website performance and SEO results, including the use of analytics tools and the creation of performance dashboards.

📝 Enhancement Note: A strong portfolio is crucial for this role, as it serves as the primary evidence of both design skill and SEO impact. The expectation for SEO case studies with measurable results indicates a data-driven approach to operations and marketing effectiveness.

💵 Compensation & Benefits

Salary Range: PHP 84,000 per month (approximately USD 1,430 per month, based on current exchange rates).

Benefits:

• HMO Coverage for eligible locations, providing health insurance benefits.
• Permanent work from home arrangement, offering flexibility and a remote-first work environment.
• Immediate hiring, indicating a pressing need for the role and a swift onboarding process.
• Steady freelance job, suggesting consistent workload and long-term engagement opportunities.

Working Hours: 40 hours per week, specifically Monday to Friday, 9 AM - 5 PM EST (Eastern Standard Time). This requires alignment with the client's timezone, necessitating flexibility for candidates located in different time zones.

📝 Enhancement Note: The salary is provided as a monthly figure in PHP. While it's a fixed amount, the "freelance job" designation implies it might be structured as a contract role. The requirement to work EST hours is a significant operational consideration for candidates in the Philippines.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing Consultancy, serving the Healthcare and Legal industries. This specialization suggests a need for understanding client-specific compliance, target audience nuances, and industry-specific marketing strategies. Company Size: Not explicitly stated, but described as a "growing company" with "established professionals." This implies a dynamic environment with potential for career advancement and exposure to diverse projects. Founded: Not specified.

Team Structure:

• The role involves direct client collaboration, suggesting an integrated approach where developers work closely with client stakeholders and potentially internal account managers or marketing strategists.
• As a developer with SEO responsibilities, the individual may operate as a key individual contributor or lead specific technical aspects of client projects.
• Cross-functional collaboration is implied through the need to integrate SEO strategies with website design and content, potentially involving content writers, SEO specialists, or digital marketing strategists.

Methodology:

• Data-driven decision-making is expected, with an emphasis on utilizing SEO tools and analytics to inform design and development choices.
• Workflow optimization is a key aspect, as the role requires managing multiple client projects efficiently and proactively suggesting improvements.
• Automation and efficiency practices are encouraged through the recommendation and implementation of cutting-edge tools.

Company Website: www.bruntworkcareers.co (Note: This appears to be a careers portal, not the primary client website).

📝 Enhancement Note: The company's focus on healthcare and legal industries suggests a professional and results-oriented culture. The "growing" nature implies opportunities for individuals to contribute to shaping processes and client success.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Developer/Strategist. This role offers a blend of technical execution and strategic input, providing a pathway for growth into more senior development roles, specialized SEO positions, or even digital strategy leadership within a consultancy.

Reporting Structure: While not explicitly detailed, the role likely reports to a project manager, digital marketing lead, or a senior operations manager within BruntWork. Direct client interaction is a significant component, suggesting a degree of autonomy in managing client-facing aspects of projects.

Operations Impact: The direct impact of this role on revenue and business decisions is substantial. By creating high-converting websites and implementing effective SEO strategies, the developer directly contributes to lead generation, client acquisition, and ultimately, the financial success of the clients served.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Webflow development, advanced SEO techniques (technical, local, e-commerce SEO), or specific industry marketing within healthcare or legal sectors.
• Leadership Potential: Grow into a lead developer role, managing junior developers or overseeing technical project execution for key clients.
• Strategic Development: Transition into a digital strategy or client success role, leveraging development and SEO expertise to advise clients on broader digital marketing initiatives.
• Tool & Process Innovation: Lead the adoption of new technologies and the refinement of operational processes for website development and SEO services.

📝 Enhancement Note: The combination of design and SEO responsibilities provides a unique growth trajectory, allowing for specialization in either area or a hybrid role focusing on the intersection of web presence and search visibility.

🌐 Work Environment

Office Type: Permanent Work From Home. This offers a flexible and autonomous work environment, eliminating the need for physical office presence.

Office Location(s): While the job is posted with a Manila, Philippines location, the work is performed remotely, and the client is based in the EST timezone. This means the "work environment" is the candidate's home office.

Workspace Context:

• Requires a reliable internet connection and a conducive home office setup to effectively manage client communications and project tasks.
• Collaboration will primarily occur through digital channels, including video conferencing, project management tools, and communication platforms.
• The work demands self-discipline and effective time management to balance project deadlines, client calls, and personal productivity.

Work Schedule: Monday to Friday, 9 AM - 5 PM EST. This is a critical operational constraint, requiring candidates to align their working hours with the client's timezone, regardless of their physical location.

📝 Enhancement Note: The primary "work environment" consideration is the candidate's ability to work remotely and adhere to the EST timezone schedule, which is a key operational requirement for client service delivery.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the application, resume, and portfolio to assess Webflow proficiency, SEO knowledge, and communication skills.
• Technical Interview: Likely includes discussions on Webflow development techniques, SEO strategies (keyword research, technical SEO concepts), and problem-solving scenarios related to website design and optimization. Expect questions testing practical application of SEO tools like SE Ranking.
• Portfolio Presentation/Walkthrough: Candidates may be asked to present and discuss specific projects from their portfolio, detailing their role, the challenges faced, the solutions implemented (especially regarding SEO and design), and the measurable outcomes.
• Client Collaboration Simulation: A potential scenario-based interview or discussion about how they would handle client communication, manage expectations, and propose solutions.
• Final Interview: May involve a discussion with a hiring manager or senior team member to assess cultural fit, long-term goals, and overall suitability for the role and client-facing responsibilities.

Portfolio Review Tips:

• Highlight Impact: For each project, clearly articulate the problem statement, your specific contributions, the tools and techniques used (especially Webflow features and SEO strategies), and the quantifiable results achieved (e.g., traffic increase, ranking improvements, conversion rate uplift).
• Demonstrate Process: Clearly explain the workflow for each project, from initial concept and design to development, SEO implementation, and client feedback integration.
• Showcase Webflow Mastery: Include examples of complex layouts, custom interactions, animations, and responsive design across various devices.
• Detail SEO Efforts: For SEO-focused projects, provide specific examples of keyword research findings, technical SEO fixes implemented, content optimization strategies, and the resulting performance data.
• Professional Presentation: Ensure the portfolio is well-organized, visually appealing, and easy to navigate. A concise summary for each project is essential.

Challenge Preparation:

• Be prepared for a technical challenge that might involve a small Webflow development task, an SEO analysis of a given website, or a strategic recommendation for a hypothetical client scenario.
• Practice explaining technical concepts clearly and concisely, especially when discussing SEO strategies and their impact.
• Prepare to articulate your proactive approach to problem-solving and process improvement, drawing examples from your past experiences.

📝 Enhancement Note: The emphasis on a portfolio with demonstrable SEO impact and Webflow proficiency suggests that the interview process will heavily weigh practical skills and proven results over theoretical knowledge alone.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website design and development. Advanced proficiency required.
• WordPress: Preferred for multi-platform versatility; experience is a plus.
• SEO Tools: SE Ranking (highly valued), SEMrush, Ahrefs, Moz, or similar for keyword research, competitor analysis, rank tracking, and site audits.
• Content Optimization Tools: Grammarly, Surfer SEO, Clearscope, or similar for improving blog content quality and SEO performance.

Analytics & Reporting:

• Google Analytics: Essential for tracking website traffic, user behavior, and conversion goals.
• Google Search Console: Critical for monitoring website performance in Google search results, identifying technical issues, and submitting sitemaps.
• Reporting Dashboards: Tools like Google Data Studio (Looker Studio), Tableau, or custom dashboards for presenting performance metrics to clients.

CRM & Automation:

• CRM System: While not explicitly mentioned, familiarity with CRM platforms (e.g., HubSpot, Salesforce) might be beneficial for understanding client data and lead flow.
• Automation Tools: Potential use of marketing automation or website integration tools for streamlining workflows and enhancing functionality.
• Integration Tools: Understanding of how Webflow integrates with other platforms via APIs or third-party services.

📝 Enhancement Note: Proficiency in Webflow is paramount, but strong practical skills with SEO tools like SE Ranking are explicitly highlighted as a key requirement. Familiarity with analytics platforms is crucial for demonstrating the impact of development and SEO efforts.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A commitment to delivering high-quality, visually appealing, and technically sound websites and effective SEO strategies.
• Client-Centricity: A focus on understanding and exceeding client expectations, building strong relationships through direct communication and tangible results.
• Data-Driven Approach: Utilizing analytics and SEO tool data to inform decisions, measure performance, and drive continuous improvement.
• Proactivity & Innovation: Encouraging individuals to suggest improvements, adopt new tools and strategies, and take initiative in optimizing processes and client outcomes.
• Efficiency & Adaptability: Managing multiple projects effectively, adapting to client needs, and finding efficient ways to deliver results.

Collaboration Style:

• Direct Client Engagement: A key aspect involves working directly with clients, fostering a collaborative partnership to achieve shared goals.
• Cross-Functional Awareness: While the role is primarily development and SEO focused, an understanding of broader digital marketing efforts (content, paid ads) is beneficial for integrated campaign success.
• Feedback Integration: Openness to client feedback and internal team input to refine designs, strategies, and processes.

📝 Enhancement Note: The company culture appears to value proactive individuals who can work independently, deliver high-quality results, and engage effectively with clients, reflecting a professional services environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Alignment: Working the 9 AM - 5 PM EST schedule while based in the Philippines requires significant personal discipline and can impact work-life balance.
• Managing Diverse Clients: Simultaneously catering to the specific needs and expectations of clients in distinct industries like healthcare and legal can present unique challenges.
• Keeping Pace with SEO: The SEO landscape is constantly evolving; staying current with algorithm updates, new tools, and best practices is an ongoing challenge.
• Balancing Design and SEO: Effectively integrating complex SEO requirements into visually appealing and user-friendly Webflow designs requires a delicate balance.

Learning & Development Opportunities:

• Advanced Webflow Certifications: Pursuing advanced Webflow certifications or training to master new features and complex functionalities.
• SEO Specialization Courses: Undertaking specialized courses in technical SEO, local SEO, or specific SEO tools to deepen expertise.
• Industry-Specific Marketing Knowledge: Gaining insights into the unique marketing challenges and opportunities within the healthcare and legal sectors.
• Client Management Skills: Developing strong client communication, negotiation, and relationship management skills through direct interaction.

📝 Enhancement Note: The primary challenge is the time zone difference, which demands careful personal planning. Growth opportunities are strong for those who can leverage their technical skills into strategic client advisory roles.

💡 Interview Preparation

Strategy Questions:

• Webflow Expertise: "Describe a complex Webflow feature you implemented. How did you approach the design and development process?" or "How do you ensure responsive design across all devices in Webflow?"
• SEO Implementation: "Walk me through your process for conducting keyword research for a new client in the legal industry." or "What are the key technical SEO elements you check when auditing a website, and how would you implement them in Webflow?"
• Client Management: "How would you handle a client who is unhappy with the initial website design or SEO results?" or "Describe a time you successfully recommended a new tool or strategy to a client that significantly improved their online presence."
• Process Improvement: "Can you give an example of a process you optimized in your previous role to improve efficiency or outcomes?"

Company & Culture Questions:

• "What do you know about BruntWork and our focus on the healthcare and legal industries?"
• "How do you stay motivated and productive working remotely?"
• "How do you approach collaboration when working with remote teams or clients?"
• "What are your long-term career goals in web development and SEO?"

Portfolio Presentation Strategy:

• Structure: Organize your presentation by project, starting with a brief overview of the client's goals, followed by your specific contributions, the challenges, the solutions (highlighting Webflow and SEO techniques), and the measurable results.
• Quantify Impact: Use numbers and data wherever possible (e.g., "Increased organic traffic by 30%", "Improved keyword rankings for X terms by an average of 5 positions", "Achieved a 15% higher conversion rate on the landing page").
• Tool Integration: Explicitly mention the tools used (Webflow, SE Ranking, Google Analytics, etc.) and how they informed your decisions or execution.
• Conciseness: Be prepared to present key highlights within a limited timeframe, focusing on the most impactful projects and achievements.

📝 Enhancement Note: Be ready to discuss specific SEO tools and demonstrate how you've used data to drive strategy and achieve results. Highlighting your proactive approach and client-facing skills will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the BruntWork careers portal.
• Portfolio Customization: Tailor your portfolio to prominently feature Webflow projects with complex designs and clear SEO impact. Include case studies that quantify improvements in organic traffic, rankings, or conversions.
• Resume Optimization: Ensure your resume highlights advanced Webflow proficiency, comprehensive SEO expertise (including technical SEO, keyword research, link building), and experience with SEO tools like SE Ranking. Quantify achievements where possible.
• Interview Preparation: Practice articulating your Webflow development process, SEO strategies, and client collaboration approach. Be ready to present your portfolio and discuss how you've driven results for previous clients.
• Company Research: Familiarize yourself with BruntWork's focus on the healthcare and legal industries and understand the importance of working within EST business hours. Research common SEO and web development challenges faced by businesses in these sectors.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.