Webflow Developer

📍 Job Overview

Job Title: Webflow Developer Company: PackageX Location: Islamabad, Pakistan Job Type: Full Time Category: Web Development / Operations Technology Date Posted: September 03, 2025 Experience Level: Mid-Level (3+ years) Remote Status: Remote OK

🚀 Role Summary

• Develop and maintain attractive, high-converting, and user-friendly web pages on the company's Webflow platform.
• Implement innovative interactive concepts and leverage custom HTML, CSS, and JavaScript to enhance Webflow functionality.
• Collaborate with Marketing and Sales Operations teams to optimize website performance, user experience, and inbound lead flow.
• Own the development and integration of new third-party software purchased by the company.
• Monitor and report on website performance metrics, providing strategic recommendations for improvement.

📝 Enhancement Note: While the title is "Webflow Developer," the responsibilities clearly indicate a strong alignment with operations technology and GTM support. The role requires a deep understanding of how website development directly impacts lead generation, sales enablement, and overall business objectives, making it a crucial component of the company's Go-To-Market (GTM) operations.

📈 Primary Responsibilities

• Design, build, and maintain visually appealing and conversion-optimized web pages using Webflow.
• Translate Figma design files into fully responsive web pages for both mobile and desktop experiences, adhering to WCAG accessibility guidelines.
• Integrate custom HTML, CSS, and JavaScript code to extend Webflow's capabilities and meet specific project requirements.
• Actively contribute to the website roadmap by identifying opportunities for enhanced functionality and user experience, aligning with marketing and business objectives.
• Analyze user behavior on the website to inform strategic decisions and suggest improvements for better engagement and conversion.
• Develop new website sections and pages according to project specifications and design blueprints.
• Ensure all website elements are accessible and optimized for a seamless user experience across all devices.
• Support content updates, page adjustments, and section redesigns as needed by the marketing team.
• Address and implement feedback from both internal teams and external users to continually improve the website.
• Partner closely with the Marketing team to optimize website content for search engines (SEO) and ensure adherence to best practices for web performance.
• Collaborate with Sales Operations to fine-tune the website for optimal inbound lead flow, supporting prospect engagement and sales team efficiency.
• Take ownership of the development and integration of any newly acquired third-party software, ensuring seamless functionality.
• Regularly report on key website performance indicators (e.g., site speed, load times, call-to-action performance) to marketing leadership.
• Proactively monitor website performance and propose strategic enhancements aligned with overarching marketing and company goals.
• Demonstrate a strong ability to manage and execute Webflow projects independently from initiation to completion.

📝 Enhancement Note: The core responsibilities emphasize a dual focus on technical web development and strategic GTM support. The emphasis on "conversion-optimized," "inbound lead flow," and "sales operations collaboration" highlights the operational impact of this role beyond traditional web design.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Software Engineering or Computer Science.

Experience:

• Minimum of 3+ years of professional experience as a Webflow Developer.
• At least 1 year of experience specifically within a B2B SaaS company environment is required.
• Proven experience with the Client-First development framework is highly desirable.

Required Skills:

• Mastery of the Webflow platform for building and managing websites.
• Advanced proficiency in custom HTML, CSS, and JavaScript for enhancing web functionality.
• Strong understanding of core web design principles, user experience (UX) best practices, and Search Engine Optimization (SEO).
• Ability to translate complex design concepts from tools like Figma, Sketch, or Adobe Suite into responsive, functional web pages.
• Solid grasp of B2B SaaS website objectives and the strategic purpose of various website pages in relation to business goals.
• Expertise in evolving web standards and implementing modern best practices in web development.
• Familiarity with WCAG (Web Content Accessibility Guidelines) and ensuring website accessibility for all users.
• Exceptional technical problem-solving skills with a proven ability to meet deadlines and perform under pressure.
• Up-to-date knowledge of current techniques and emerging trends within the Webflow ecosystem.

Preferred Skills:

• Experience with WordPress and ReactJS is considered a significant advantage.
• Hands-on experience with various analytics and marketing automation tools like Google Analytics, Google Optimize, Google Tag Manager, Hotjar, Hubspot, and Chilipiper.

📝 Enhancement Note: The requirements emphasize a blend of technical Webflow expertise and a strategic understanding of B2B SaaS marketing and sales operations. The explicit mention of the "Client-First development framework" indicates a need for developers familiar with scalable, organized Webflow build methodologies. Experience with specific marketing and sales technology stacks is a strong plus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing successful website design and development projects, with a clear emphasis on brand representation and marketing effectiveness for B2B SaaS companies.
• Demonstrations of conversion-optimized user interfaces and user journeys that have demonstrably contributed to lead generation or sales enablement.
• Examples of interactive elements and custom functionality built within Webflow, highlighting innovative problem-solving.
• Case studies that detail the process of translating Figma designs into live, responsive Webflow pages, including any custom code implementations.

Process Documentation:

• Ability to articulate and document the development process for new website features or pages, from initial concept and design handoff to final implementation and QA.
• Documentation of how custom code integrations and third-party tool implementations were handled, including potential challenges and solutions.
• Examples of how website performance data (e.g., load times, conversion rates) was analyzed and used to inform iterative improvements.
• Evidence of collaboration with marketing and sales teams to define requirements and align website development with business objectives.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It needs to go beyond aesthetics and demonstrate a developer's understanding of business goals, user experience optimization, and the technical execution within Webflow to achieve those goals. The ability to document processes and show measurable impact is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Webflow Developer in Islamabad, Pakistan, with 3+ years of experience in B2B SaaS, the estimated annual salary range is PKR 2,500,000 - PKR 4,500,000. This range can vary based on the candidate's specific skill set, portfolio, and interview performance.

Benefits:

• Competitive salary commensurate with experience and skill level.
• Opportunity to work remotely, offering flexibility and work-life balance.
• Potential for professional development and learning opportunities within a fast-growing startup environment.
• Exposure to cutting-edge AI scanning and logistics technology.
• Contribution to building the backbone of a digital supply chain.
• Collaborative and innovative team culture.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. While the role is remote, core working hours may align with business needs and team collaboration, potentially requiring some flexibility.

📝 Enhancement Note: Salary has been estimated based on typical mid-level developer roles in Pakistan, adjusted for the specific tech stack (Webflow) and the B2B SaaS industry context. Benefits are inferred based on typical startup offerings for remote roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: PackageX operates within the Logistics and Supply Chain Technology sector, specifically focusing on automating data entry and manual processes for receiving, inventory, and fulfillment in various physical locations. They leverage AI, advanced scanning, and flexible applications to enhance workforce productivity and visibility within complex logistical operations.

Company Size: PackageX is a fast-growing pre-Series A stage startup. Given its startup nature and distributed global team, the company likely fosters an agile, innovative, and collaborative environment where individual contributions are highly valued. The team size is likely to be under 100 employees, with potential for rapid expansion.

Founded: PackageX was founded recently, indicated by its pre-Series A funding stage. Its vision is to become the leading logistics infrastructure company, orchestrating physical movement and defining the digital supply chain backbone. This suggests a forward-thinking, ambitious, and technology-driven company culture.

Team Structure:

• The Webflow Developer will likely be part of a broader Marketing or Technology team.
• Reporting structure will probably be to a Marketing Manager, Head of Marketing, or potentially a Head of Engineering/Product, depending on how website development is centralized.
• Close collaboration is expected with the Marketing team (for content, SEO, user experience) and Sales Operations (for lead flow optimization and sales enablement).

Methodology:

• Data-Driven Decisions: The role emphasizes monitoring performance and making strategic recommendations, suggesting a data-driven approach to website development and optimization.
• Agile Development: As a fast-growing startup, agile methodologies are likely employed for rapid iteration and deployment of website enhancements.
• User-Centric Design: A strong focus on user experience and translating user feedback into actionable improvements indicates a user-centric development philosophy.

Company Website: https://packagex.io/

📝 Enhancement Note: The company's mission to build advanced logistics infrastructure suggests a culture that values innovation, efficiency, and technological advancement. The Webflow Developer role is positioned to be a key contributor to the company's outward-facing digital presence, directly impacting its GTM strategy.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-level within the operations technology and GTM support spectrum. It requires significant hands-on expertise in a specific, critical tool (Webflow) but also demands strategic thinking regarding its impact on business objectives like lead generation and sales enablement. It's a role where a developer can have tangible influence on the company's growth trajectory.

Reporting Structure: The developer will likely report to a Marketing Lead or a Product/Engineering Manager. This position offers direct exposure to how website development integrates with broader marketing and sales strategies, providing valuable insights into GTM operations.

Operations Impact: The role's impact is significant and multi-faceted:

• Lead Generation: Directly influences the quality and quantity of inbound leads through conversion optimization and clear calls-to-action.
• Brand Perception: Shapes the company's digital first impression, crucial for B2B SaaS credibility.
• Sales Enablement: Supports the sales team by providing a well-optimized website that guides prospects through the buyer journey.
• Technology Integration: Facilitates the adoption of new tools that enhance operational efficiency.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Webflow, Client-First framework, and advanced Webflow integrations.
• GTM Strategy Involvement: Gain a deeper understanding of marketing campaigns, SEO strategies, and sales funnel optimization, potentially leading to roles in Marketing Operations or GTM Strategy.
• Leadership Potential: With proven success, opportunities may arise to lead website development initiatives, mentor junior developers, or manage specific marketing technology stacks.
• Cross-Functional Learning: Collaborate with diverse teams, learning about logistics technology, AI, and the broader SaaS business landscape.

📝 Enhancement Note: This role offers a unique blend of technical development and strategic business impact, making it an excellent stepping stone for operations professionals looking to expand their GTM toolkit. The growth potential lies in moving towards more strategic operational roles or deeper technical leadership.

🌐 Work Environment

Office Type: The role is advertised as "Remote OK," indicating a primary remote work arrangement. This suggests a distributed team structure where collaboration and communication are primarily digital.

Office Location(s): While the job is posted for Islamabad, Pakistan, the company is based in New York City, and the description mentions a "distributed global team." This implies that while the candidate will be based in Pakistan, they will be working with colleagues internationally. The company's headquarters are in New York City.

Workspace Context:

• Digital Collaboration: Expect to use various digital tools for communication, project management, and collaboration (e.g., Slack, project management software, video conferencing).
• Technology Stack: Access to necessary development tools, design software (Figma, etc.), and potentially company-provided hardware.
• Team Interaction: Regular virtual meetings with team members, hiring managers, and stakeholders across different departments and time zones. The environment is likely fast-paced and results-oriented.

Work Schedule: Standard full-time hours are expected, with flexibility inherent in a remote role. However, the need for collaboration with teams in different time zones might necessitate some adjustment to working hours for meetings and real-time problem-solving.

📝 Enhancement Note: The "Remote OK" status is key. Candidates should be comfortable with remote work and proficient in digital collaboration tools. The international aspect means understanding potential time zone differences will be important for effective teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Applications are reviewed by the People Team for initial fit.
• Shortlisting: Candidates demonstrating alignment with requirements will be contacted.
• Interview Rounds: Multiple rounds involving the hiring manager and other functional heads (e.g., Marketing, Sales Operations). These interviews will likely focus on technical skills, problem-solving abilities, and cultural fit.
• Assessment/Presentation: A practical assessment or presentation related to the role's core responsibilities is probable, potentially involving a Webflow-related task or a portfolio walkthrough.
• Final Evaluation: Offers are extended after successful completion of approximately three interview rounds, subject to reference and background checks.

Portfolio Review Tips:

• Highlight B2B SaaS Impact: Showcase projects that demonstrate an understanding of B2B SaaS marketing and sales objectives. Focus on how your Webflow work contributed to lead generation, user engagement, or conversion rates.
• Demonstrate Technical Depth: Include examples of custom HTML, CSS, and JavaScript implementations within Webflow. Show how you've extended the platform's capabilities.
• Showcase Responsiveness and Accessibility: Present projects that are fully responsive across devices and adhere to WCAG accessibility guidelines.
• Detail Your Process: For key projects, explain your thought process, design translation, development methodology, and any challenges overcome. Use the Client-First framework if applicable.
• Quantify Results: Whenever possible, include metrics or testimonials that showcase the positive impact of your work (e.g., increased conversion rates, improved site speed, enhanced user feedback).
• Prepare for a Walkthrough: Be ready to walk interviewers through specific projects in your portfolio, explaining your role, the problem solved, and the outcome.

Challenge Preparation:

• Webflow Proficiency: Be prepared for technical questions about Webflow features, best practices, and common challenges.
• Problem-Solving Scenarios: Anticipate scenarios related to website optimization, integrating new tools, or troubleshooting performance issues.
• GTM Alignment: Demonstrate an understanding of how website development supports marketing campaigns and sales processes. Be ready to discuss how you'd optimize pages for lead flow.
• Tool Integration: Prepare to discuss your experience with relevant tools like Google Analytics, Tag Manager, Hubspot, and Chilipiper.

📝 Enhancement Note: The interview process emphasizes a thorough evaluation, including practical assessments. A strong, business-outcome-focused portfolio is critical. Candidates should prepare to articulate their development process and the business impact of their work, aligning it with PackageX's GTM goals.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development and content management. Proficiency is essential, including familiarity with its CMS, interactions, and custom code capabilities.
• Client-First Development Framework: Specific knowledge and application of this framework for scalable and organized Webflow builds.

Analytics & Reporting:

• Google Analytics: For tracking website traffic, user behavior, and conversion goals.
• Google Tag Manager: For managing website tags and tracking scripts efficiently.
• Hotjar: For user behavior analysis, heatmaps, and session recordings.
• Google Optimize: For A/B testing and website personalization.

CRM & Automation:

• Hubspot: Likely used for marketing automation, CRM, and lead nurturing. Integration and understanding of its capabilities are important.
• Chilipiper: A tool often used for scheduling sales calls and managing lead routing, indicating a need for website integration to support sales processes.

Design & Collaboration:

• Figma: Primary tool for receiving design files and translating them into functional web pages.
• Sketch / Adobe Suite: Familiarity with these design tools is also beneficial.
• Custom HTML, CSS, JavaScript: Essential for extending Webflow's functionality.

Other Potential Tools:

• WordPress / ReactJS: Knowledge in these is a plus, suggesting potential future use cases or existing integrations.

📝 Enhancement Note: This role requires a deep understanding of Webflow and its associated ecosystem, including analytics, marketing automation, and CRM tools that directly support GTM operations. Proficiency in integrating these tools is a key aspect of the role.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: A strong emphasis on using data to inform decisions, optimize performance, and drive innovation in website development and GTM strategy.
• Efficiency and Productivity: A core value for PackageX, reflected in its mission to automate logistics and enhance workforce productivity. This translates to building efficient, high-performing websites.
• Collaboration and Cross-Functional Partnership: The role necessitates close work with Marketing and Sales Operations, highlighting a culture that values teamwork and shared goals.
• Continuous Learning and Adaptability: As a fast-growing startup in a dynamic tech landscape, a commitment to staying updated on web trends and technologies is crucial.
• User-Centricity: A focus on understanding and meeting the needs of users (both internal and external) to create optimal experiences.

Collaboration Style:

• Digital-First: Expect a highly collaborative environment conducted primarily through digital channels, requiring clear and concise communication.
• Proactive Engagement: Developers are encouraged to proactively engage with marketing and sales teams to understand their needs and translate them into website solutions.
• Feedback Integration: A culture that encourages open feedback loops for continuous improvement of website features and user experience.
• Shared Ownership: A sense of shared responsibility for the website's success, with contributions from various departments shaping its evolution.

📝 Enhancement Note: The company's focus on logistics automation and GTM efficiency likely translates into a culture that values measurable results, streamlined processes, and collaborative problem-solving. The Webflow Developer will be a key enabler of these values through their work on the company website.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Technical Development with Business Goals: Effectively translating marketing and sales objectives into functional, performant Webflow pages while managing technical constraints.
• Integrating Third-Party Tools: Successfully implementing and maintaining integrations with new software purchases, which can often be complex and require cross-functional coordination.
• Performance Optimization: Ensuring the website remains fast, responsive, and accessible across all devices and under varying network conditions, especially as it grows in complexity.
• Working with a Distributed Team: Managing communication and collaboration effectively across different time zones and cultural nuances.
• Staying Ahead of Web Trends: Keeping up-to-date with the rapidly evolving Webflow platform, web development best practices, and GTM technology advancements.

Learning & Development Opportunities:

• Advanced Webflow Mastery: Deepen expertise in advanced Webflow features, custom code, and complex integrations.
• GTM Operations Insights: Gain practical experience in how website development directly influences lead generation, sales pipeline, and marketing campaign effectiveness.
• Analytics and CRO Expertise: Develop skills in utilizing tools like Google Analytics, Hotjar, and Optimize to drive conversion rate optimization (CRO) initiatives.
• Cross-Functional Skill Building: Learn about marketing automation (Hubspot), sales enablement tools (Chilipiper), and the broader logistics technology landscape.
• Potential for Specialized Roles: Opportunities to grow into roles focused on Marketing Technology, GTM Operations, or Lead Generation Optimization.

📝 Enhancement Note: The challenges present opportunities for significant skill development, particularly in bridging the gap between technical web development and strategic business operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used Webflow to significantly improve a website's conversion rate or lead generation. What was your process, and what were the results?" (Focus on quantifiable outcomes and your strategic approach.)
• "How would you approach integrating a new CRM or marketing automation tool into the PackageX website? What are the key development considerations?" (Demonstrate understanding of integration challenges and best practices.)
• "Walk me through your process for translating a complex Figma design into a responsive, accessible Webflow page. What are the critical steps to ensure fidelity and performance?" (Showcase your technical workflow and attention to detail.)

Company & Culture Questions:

• "What excites you about PackageX's mission to build the backbone of the digital supply chain, and how do you see your role contributing to that vision?" (Connect your passion to the company's goals.)
• "How do you typically collaborate with marketing and sales teams to ensure website development aligns with their objectives?" (Highlight your cross-functional communication and collaboration skills.)
• "Given our B2B SaaS focus, what do you believe are the most critical objectives for a company website, and how do you prioritize them in your development work?" (Show your understanding of business context.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the challenge, your solution (detailing the Webflow and custom code aspects), and the measurable results.
• Quantify Impact: Use data and metrics wherever possible (e.g., "increased lead submissions by X%", "improved page load time by Y seconds").
• Demonstrate Technical Prowess: Be prepared to discuss specific code snippets, CSS methodologies (like Client-First), and Webflow features used.
• Showcase GTM Alignment: Explain how your designs and development decisions supported marketing goals (SEO, engagement) and sales processes (lead flow, user journey).
• Be Ready for Live Demos: If possible, have a live version of a key project accessible and be prepared to navigate it and explain its features.

📝 Enhancement Note: Candidates should prepare to speak about their work in terms of business impact, demonstrating not just technical skill but also strategic thinking aligned with marketing and sales operations.

📌 Application Steps

To apply for this operations technology position:

• Submit your application through the provided Lever.co application link.
• Portfolio Customization: Tailor your resume and portfolio to highlight your experience with Webflow, B2B SaaS, conversion optimization, and any GTM-aligned projects. Specifically, call out any experience with the Client-First framework.
• Resume Optimization: Ensure your resume clearly states your years of experience, key skills (Webflow, HTML, CSS, JS, SEO, Figma, analytics tools), and achievements relevant to website development impacting business goals.
• Prepare for Portfolio Walkthrough: Be ready to present and discuss 2-3 of your strongest projects in detail, focusing on business outcomes and technical execution.
• Research PackageX: Understand their product, target market, and mission. Consider how the website currently serves their GTM strategy and identify potential areas for enhancement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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