Webflow Developer

📍 Job Overview

Job Title: Webflow Developer Company: Avoma Location: Pune, Maharashtra, India Job Type: FULL_TIME Category: Website Development & Operations Date Posted: 2025-11-04T10:17:29.854 Experience Level: 5-10 Years Remote Status: Hybrid

🚀 Role Summary

• This role is crucial for designing, developing, and maintaining the Avoma website, a key customer-facing asset.
• The Webflow Developer will be instrumental in translating design concepts into functional, responsive, and user-friendly web experiences.
• This position requires a blend of technical Webflow expertise and a solid understanding of front-end development principles to ensure a high-quality online presence.
• The role involves close collaboration with design and other team members to iterate on web templates and ensure brand consistency across all digital platforms.

📝 Enhancement Note: While the primary focus is Webflow development, the mention of HTML, CSS, and JS indicates a need for foundational front-end skills to support custom solutions and ensure robust website functionality. The role is positioned within a technology company that utilizes NLP and Machine Learning, suggesting the website might showcase complex product features and require a sophisticated presentation.

📈 Primary Responsibilities

• Design, develop, and maintain the Avoma company website using the Webflow platform, ensuring optimal performance and user experience.
• Collaborate closely with UI/UX designers to translate wireframes, mockups, and design specifications into high-fidelity, responsive web pages.
• Create and maintain reusable templates within Webflow, focusing on modularity, scalability, and ease of future updates.
• Implement custom functionality using HTML, CSS, and JavaScript to enhance user engagement and website capabilities beyond standard Webflow features.
• Ensure all website content and design elements are responsive and render flawlessly across various devices, screen sizes, and browsers.
• Develop and maintain comprehensive project documentation, including design rationale, technical specifications, and update logs.
• Stay abreast of the latest Webflow features, industry trends, and best practices in web development to proactively suggest and implement improvements.
• Work with cross-functional teams to integrate website content and functionality with other marketing and sales tools, ensuring a cohesive digital strategy.
• Conduct regular website audits for performance, accessibility, and SEO optimization, implementing necessary adjustments.
• Troubleshoot and resolve any technical issues or bugs that arise on the website to ensure a seamless user experience.

📝 Enhancement Note: The responsibilities emphasize not just development but also collaboration, documentation, and continuous improvement, aligning with a proactive operations mindset focused on maintaining and enhancing a critical digital asset.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Computer Science, Web Design, or a related field is often beneficial for understanding core web development principles. Experience: Minimum of 4+ years of direct, hands-on experience with Webflow development.

Required Skills:

• Webflow Proficiency: At least 4+ years of demonstrated expertise in designing, building, and managing websites using the Webflow platform.
• Responsive Design: Proven experience in creating adaptable layouts that function seamlessly across desktops, tablets, and mobile devices.
• HTML & CSS: Strong command of semantic HTML and CSS, including preprocessors like Sass/SCSS, for custom styling and layout adjustments.
• JavaScript Basics: Fundamental understanding and practical application of JavaScript for interactive elements, form validation, and custom functionality.
• User Experience (UX) Principles: Good understanding of UX best practices to create intuitive, engaging, and accessible web experiences.
• Design Translation: Ability to accurately translate wireframes and visual mockups into functional web pages.
• Attention to Detail: Meticulous approach to ensuring high quality, pixel-perfect designs and bug-free code.
• Teamwork & Collaboration: Proven ability to work effectively within a team environment, contributing to shared goals and providing constructive feedback.
• Independent Work: Capacity to manage tasks autonomously, prioritize workload, and meet project deadlines.

Preferred Skills:

• Experience with version control systems like Git.
• Familiarity with SEO best practices and implementation within Webflow.
• Basic understanding of content management systems (CMS) beyond Webflow.
• Experience with performance optimization techniques for web applications.
• Knowledge of accessibility standards (WCAG).
• Familiarity with Webflow's advanced features such as custom code embeds, CMS capabilities, and integrations.

📝 Enhancement Note: The emphasis on 4+ years of proficiency and customizability with HTML, CSS, and JS suggests this is not an entry-level Webflow role. Candidates should highlight projects demonstrating complex responsive implementations and custom feature development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A curated selection of at least 3-5 significant projects built entirely or primarily with Webflow, demonstrating a range of complexity and functionality.
• Responsive Design Examples: Clear documentation or live links showing how your projects adapt across multiple devices (mobile, tablet, desktop), highlighting your responsive design strategies.
• Custom Code Integration: Examples of projects where you've integrated custom HTML, CSS, or JavaScript to achieve specific design or functional requirements not natively supported by Webflow.
• UX/UI Implementation: Case studies or project descriptions that detail your approach to user experience and design, explaining how you translated mockups into user-friendly interfaces.
• Problem-Solving & Solutions: For each portfolio piece, include a brief explanation of any challenges encountered and how you resolved them through design or development choices.

Process Documentation:

• Demonstrate your ability to document web development processes, including workflow design from concept to deployment.
• Showcase examples of how you've managed project workflows, particularly within a team environment, to ensure efficient development cycles.
• Highlight any processes you've implemented for quality assurance, testing, and iterative improvements on live websites.

📝 Enhancement Note: A strong portfolio is critical. Candidates should prepare to walk through their projects, explaining their design decisions, technical implementations, and the impact of their work on user engagement or business objectives. Specificity regarding custom code usage and responsive strategy is key.

💵 Compensation & Benefits

Salary Range: INR 12,00,000 - INR 15,00,000 per annum. Explanation: This range is based on the provided salary information and industry standards for experienced Webflow Developers in India, particularly in cities like Pune with a strong tech presence. The AI-derived range reflects the specified experience level (5-10 years) and the specified skills, which command a premium.

Benefits:

• Transparent Salary: A clearly communicated and competitive salary structure.
• Paid Time Off (PTO): 15 days of annual PTO, in addition to company-observed holidays, promoting work-life balance.
• Hybrid Work Model: Offers a blend of in-office collaboration (Monday, Wednesday, Friday) and remote flexibility (Tuesday, Thursday), optimizing productivity and flexibility.
• Stock Options: Opportunity to gain equity in a growing early-stage startup, aligning employee success with company growth.
• Health & Wellness: While not explicitly detailed, typically includes standard benefits like health insurance.
• Professional Development: Potential for learning opportunities, exposure to new technologies, and career advancement within a growing company.

Working Hours: Standard full-time hours, with a hybrid model requiring 3 days in the office (Monday, Wednesday, Friday). This structure allows for focused remote work and collaborative in-office sessions.

📝 Enhancement Note: The salary range is competitive for experienced Webflow developers in India. The benefits package, especially stock options and hybrid work, indicates a forward-thinking company culture aimed at attracting and retaining talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / SaaS (specifically an intelligent meeting assistant leveraging NLP and Machine Learning). Company Size: Early-stage startup, venture-funded, with over 1000 paid customers. This implies a dynamic, fast-paced environment where individual contributions have a significant impact. Founded: Avoma is an early-stage startup, suggesting a culture of innovation, agility, and rapid growth.

Team Structure:

• The Webflow Developer will likely be part of a broader Marketing or Product team, collaborating closely with designers, content creators, and potentially front-end engineers.
• The team structure is expected to be lean and agile, characteristic of startups, requiring adaptability and cross-functional communication.
• Reporting likely goes up to a Head of Marketing, Product Lead, or a similar management role overseeing digital presence.

Methodology:

• Data-Driven Approach: Given Avoma's use of NLP and ML, there's an expectation of data-informed decisions in website development and optimization.
• Agile Development: Startup environments typically employ agile methodologies for rapid iteration and deployment.
• Customer Focus: The company's core product is customer-centric, suggesting a similar focus on user experience and engagement for its own website.

Company Website: https://www.avoma.com/ (Note: This URL is derived from the domain_derived field, as the organization_url was null).

📝 Enhancement Note: As an early-stage startup, Avoma likely values proactivity, ownership, and a willingness to adapt. Candidates should be prepared for a less structured environment than a large corporation, with more opportunities for direct impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level individual contributor, requiring significant autonomy and expertise in Webflow development. It's a specialized role focused on a critical GTM (Go-To-Market) function – the company website.

Reporting Structure: The Webflow Developer will likely report to a Marketing Manager, Head of Digital, or a Product Lead. They will collaborate closely with designers and potentially other members of the marketing or product teams.

Operations Impact: The website is the primary digital storefront and a crucial touchpoint for potential customers. The Webflow Developer's work directly impacts lead generation, brand perception, user engagement, and the overall effectiveness of Avoma's online presence. Their ability to create a compelling, functional, and responsive website is directly tied to the company's GTM success and revenue generation efforts.

Growth Opportunities:

• Technical Specialization: Deepen expertise in advanced Webflow features, custom coding, and web performance optimization.
• Cross-functional Exposure: Gain experience working with other marketing disciplines, product development, and sales enablement functions.
• Leadership Potential: Opportunities to lead website development projects, mentor junior developers, or evolve into a Web Development Lead role as the company scales.
• Product Understanding: Develop a strong understanding of the SaaS product, AI, and ML technologies, which can open doors to product-focused roles.
• Startup Equity: Benefit from potential company growth through stock options.

📝 Enhancement Note: This role offers significant impact and growth potential within a rapidly scaling startup. Candidates looking to own a critical digital asset and grow with a company should find this appealing.

🌐 Work Environment

Office Type: Hybrid work model, requiring 3 days per week in the office (Monday, Wednesday, Friday). This suggests a focus on collaborative work and team cohesion during in-office days. Office Location(s): Pune, Maharashtra, India.

Workspace Context:

• Collaborative Hub: In-office days are designed for team meetings, brainstorming sessions, and direct collaboration with colleagues.
• Tech-Enabled: Expect access to necessary development tools, software, and a conducive environment for focused work.
• Agile Team Interaction: Opportunities for frequent interaction with designers, marketers, and other team members to ensure alignment and efficient project execution.
• Flexibility: Remote days allow for focused individual work, reducing commute time and offering a balance between personal and professional life.

Work Schedule: Full-time employment, with a hybrid schedule that balances in-office presence with remote work flexibility. This schedule is conducive to iterative development work and team synchronization.

📝 Enhancement Note: The hybrid model indicates a company that values both in-person collaboration and employee flexibility, a common trend in tech companies aiming to attract top talent.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, experience, and cultural fit.
• Technical Assessment: This will likely involve a practical test or a detailed review of your portfolio, focusing on Webflow proficiency, custom code implementation, and responsive design capabilities. Be prepared to discuss your process and decision-making.
• Portfolio Presentation: A dedicated session where you present your best Webflow projects, explaining your role, challenges, solutions, and outcomes.
• Team/Hiring Manager Interview: Deeper dive into your experience, problem-solving skills, and how you align with Avoma's culture and team dynamics.
• Final Round: May involve discussions with senior leadership or a broader team to ensure alignment across the organization.

Portfolio Review Tips:

• Curate Selectively: Choose projects that best demonstrate your Webflow expertise, custom coding skills, and ability to create engaging, responsive designs.
• Highlight Impact: For each project, clearly state your role, the problem you solved, the solutions you implemented (especially custom code), and the results (e.g., improved user engagement, conversion rates, site performance).
• Showcase Responsiveness: Have live links or clear screenshots demonstrating how your sites adapt across different devices.
• Explain Custom Code: Be ready to detail the specific custom HTML, CSS, or JavaScript you used and why it was necessary.
• Articulate UX/UI Choices: Explain your design rationale and how you prioritized user experience.
• Use Case Studies: Structure your presentation like mini case studies, focusing on problem, solution, and result.

Challenge Preparation:

• Be prepared for a practical Webflow challenge or a live coding exercise that simulates real-world tasks, such as building a specific component, implementing a responsive layout, or integrating a simple interactive element.
• Practice articulating your thought process clearly and concisely, especially when discussing technical decisions or problem-solving approaches.
• Research Avoma's current website and potential areas for improvement or redesign to demonstrate proactive thinking.

📝 Enhancement Note: The emphasis on a portfolio review and potential practical challenges highlights the company's focus on tangible skills and practical application of Webflow and front-end development principles.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website design and development. Expertise in its visual editor, CMS, and hosting capabilities is essential.
• HTML, CSS, JavaScript: For custom development, enhancements, and ensuring cross-browser compatibility. Understanding of CSS preprocessors (like Sass/SCSS) is often beneficial.
• Version Control (e.g., Git): While not explicitly mentioned, it's a standard practice for managing code changes, especially when collaborating. Familiarity is a strong plus.

Analytics & Reporting:

• Webflow Analytics: Basic insights into website traffic and user behavior.
• Google Analytics / Similar: For in-depth tracking, reporting, and performance analysis of website traffic, user journeys, and conversion rates.
• SEO Tools (e.g., SEMrush, Ahrefs, Moz): For monitoring search engine rankings, identifying keywords, and optimizing content for discoverability.

CRM & Automation:

• CRM Integration (e.g., Salesforce, HubSpot): Avoma's product syncs with CRMs. The website might need integration points for lead capture forms or tracking user interactions that feed into the CRM.
• Marketing Automation Platforms: Understanding how website interactions can trigger marketing automation workflows.

📝 Enhancement Note: While Webflow is central, a Webflow Developer in a growth-stage company often needs to understand how the website fits into the broader MarTech stack, including analytics and CRM integrations.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: As an early-stage startup, a drive for continuous improvement and quick adaptation is key.
• Customer Centricity: A strong focus on user experience and delivering value, mirroring the company's product philosophy.
• Data-Driven Decisions: Utilizing analytics and insights to inform design and development choices.
• Collaboration & Ownership: Taking responsibility for tasks and working effectively with others to achieve shared goals.
• Quality & Detail: A commitment to producing high-quality, polished work with meticulous attention to detail.

Collaboration Style:

• Cross-functional Interaction: Expect frequent collaboration with designers, marketing specialists, and potentially product managers.
• Open Communication: A culture that encourages sharing ideas, feedback, and constructive criticism.
• Agile Workflow: Working in iterative cycles, with regular check-ins and feedback loops.
• Shared Goals: Focus on collectively achieving company objectives, such as lead generation and brand awareness.

📝 Enhancement Note: Candidates should highlight their ability to thrive in a fast-paced, collaborative startup environment where individual contributions directly influence the company's success.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling the Website: As Avoma grows, the website will need to scale in terms of content, functionality, and traffic handling. This requires proactive planning and efficient development.
• Balancing Design and Development: Ensuring that creative design visions are translated accurately into functional, performant Webflow sites, especially with custom code.
• Keeping Pace with Technology: Webflow and front-end technologies evolve rapidly; staying current requires continuous learning.
• Integration Complexity: Ensuring seamless integration of website forms and data with Avoma's core product and CRM systems.
• SEO and Performance Optimization: Continuously improving search engine visibility and website speed to enhance user experience and lead generation.

Learning & Development Opportunities:

• Advanced Webflow Mastery: Deepen skills in Webflow's CMS, integrations, and custom code capabilities.
• Front-End Technologies: Expand knowledge in JavaScript frameworks, performance optimization, and accessibility standards.
• Digital Marketing Strategy: Gain insights into how the website supports broader marketing goals, SEO, and conversion rate optimization (CRO).
• SaaS Product Understanding: Develop a deeper comprehension of Avoma's AI-driven product, its features, and target audience.
• Startup Growth Dynamics: Learn how to build and scale digital assets within a fast-growing technology company.

📝 Enhancement Note: This role offers a chance to tackle significant challenges in a high-growth environment, with ample opportunities for professional development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex Webflow project you've worked on. What were the key challenges, and how did you overcome them using Webflow and custom code?" (Focus on problem-solving, technical implementation, and results).
• "How do you ensure a website is responsive and performs well across all devices and browsers?" (Articulate your process for testing and optimization).
• "Walk me through your process for translating a designer's mockup into a functional Webflow page. What are the critical steps?" (Demonstrate your workflow and attention to detail).
• "How do you stay updated with the latest Webflow features and web development trends?" (Show commitment to continuous learning).
• "Describe a time you had to collaborate with a designer or another team member on a website project. What was your approach?" (Highlight teamwork and communication skills).

Company & Culture Questions:

• "What do you know about Avoma and our product? How do you see our website supporting our business goals?" (Show research and strategic thinking).
• "How do you handle feedback on your designs or code, especially if you disagree?" (Assess adaptability and collaboration).
• "What are your expectations for a hybrid work environment?" (Understand your fit with the work arrangement).
• "What interests you most about working at an early-stage startup like Avoma?" (Gauge your motivation and cultural fit).

Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest projects that showcase advanced Webflow skills and custom development.
• Tell a Story: For each project, frame it as a narrative: the problem, your approach (design and technical), the solution, and the measurable results.
• Highlight Custom Code: Clearly point out where and why you used custom HTML, CSS, or JavaScript, explaining its value proposition.
• Demonstrate Responsiveness: Show, don't just tell, how your sites adapt. Use live demos or detailed screenshots.
• Be Ready for Deep Dives: Anticipate questions about specific code snippets, design choices, or technical challenges.
• Connect to Avoma: Where possible, draw parallels between your experience and Avoma's needs or product.

📝 Enhancement Note: Prepare to be highly technical and strategic. The interview process will likely assess not only your Webflow skills but also your understanding of how web development contributes to business objectives and your ability to integrate into a startup environment.

📌 Application Steps

To apply for this Webflow Developer position:

• Submit your application through the provided link on the Kula careers portal.
• Portfolio Customization: Ensure your portfolio prominently features your strongest Webflow projects, highlighting custom code integration, responsive design, and user experience. Prepare to discuss 2-3 key projects in detail.
• Resume Optimization: Tailor your resume to emphasize your 4+ years of Webflow experience, proficiency in HTML, CSS, and JavaScript, and any relevant experience with responsive design, UX/UI, and collaboration. Use keywords from the job description.
• Interview Preparation: Practice articulating your technical process and problem-solving skills. Be ready to discuss specific examples from your portfolio and how you would approach challenges at Avoma.
• Company Research: Thoroughly research Avoma's product, mission, and current website. Prepare thoughtful questions about their technology stack, team culture, and growth trajectory.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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