Webflow Designer / Developer
π Job Overview
Job Title: Webflow Designer / Developer Company: NineTwoThree AI Studio Location: Kyiv, Ukraine Job Type: CONTRACTOR Category: Web Development / Design Operations Date Posted: August 18, 2025 Experience Level: Mid-Level (3+ years) Remote Status: 100% Remote
π Role Summary
- Spearhead the design and development of high-performing, visually engaging websites and digital assets using Webflow, ensuring seamless user experiences and strong brand representation.
- Implement responsive designs with a focus on sophisticated, user-friendly animations and interactions, leveraging Webflow's capabilities and custom code where necessary.
- Drive website optimization for speed, technical SEO, and accessibility, proactively identifying and implementing improvements to enhance search engine rankings and user engagement.
- Collaborate closely with cross-functional teams, including designers and marketers, to translate creative concepts into functional, high-quality digital products that align with business objectives.
- Maintain and troubleshoot existing web properties, ensuring optimal performance, security, and adherence to the latest web standards and best practices.
π Enhancement Note: While the title is "Webflow Designer / Developer," the responsibilities and required skills lean heavily into the development and optimization aspects of web operations, particularly concerning front-end performance, SEO, and user experience. This role is crucial for the company's digital presence and requires a blend of creative design execution and technical problem-solving.
π Primary Responsibilities
- Architect, build, and maintain the company's primary website, landing pages, and other critical digital assets within the Webflow platform, ensuring robust functionality and scalability.
- Translate design mockups and wireframes into clean, efficient, and responsive Webflow pages, meticulously implementing typography, layout, and color schemes.
- Develop and integrate subtle yet impactful web animations and interactive elements to enhance user engagement and brand storytelling, ensuring a smooth and intuitive user journey.
- Conduct regular performance audits to identify bottlenecks and implement optimizations for site speed, core web vitals, and overall user experience, leveraging browser developer tools and Webflow's performance features.
- Execute technical SEO strategies, including semantic HTML structuring, metadata optimization, schema markup implementation, and internal linking, to improve organic search visibility and site indexability.
- Collaborate with marketing teams to ensure landing pages are optimized for conversion, including A/B testing elements, clear calls-to-action, and seamless form integrations.
- Utilize custom code (HTML, CSS, JavaScript, jQuery) to extend Webflow's native capabilities, creating unique functionalities and animations that differentiate the company's digital presence.
- Proactively identify and propose improvements to existing web infrastructure, user flows, and design patterns to drive continuous enhancement of the digital user experience.
- Troubleshoot and resolve technical issues, bugs, and user-reported problems across all digital assets in a timely and efficient manner, minimizing downtime and impact on users.
- Participate actively in team syncs, project planning sessions, and code reviews, contributing insights and feedback to foster a culture of continuous improvement and knowledge sharing.
π Enhancement Note: The role emphasizes proactive contribution and technical ownership. Responsibilities extend beyond basic Webflow implementation to include strategic optimization, SEO, and performance enhancement, aligning with a "web operations" mindset focused on efficiency and impact.
π Skills & Qualifications
Education:
- A Bachelor's degree in Computer Science, Web Design, Digital Marketing, or a related field is often preferred, but practical experience and a strong portfolio demonstrating equivalent skills are highly valued.
Experience:
- Minimum of 3 years of hands-on experience in professional web design and development, with a significant focus on front-end technologies and CMS platforms.
- Proven track record of building and managing websites that are not only aesthetically pleasing but also performant, accessible, and optimized for search engines.
Required Skills:
- Webflow Expertise: Deep, hands-on experience building complex websites in Webflow, including proficiency with Webflow CMS, custom code embeds, and advanced interactions.
- Front-End Development: Strong command of HTML5, CSS3 (including preprocessors like Sass if used), and JavaScript (ES6+), with the ability to write clean, maintainable, and efficient code.
- Responsive Design: Expertise in creating and implementing fluid, responsive layouts that adapt seamlessly across all devices and screen sizes.
- Web Animation & Interactivity: Proven ability to craft subtle, engaging animations and interactive elements using Webflow's built-in tools and custom JavaScript/jQuery.
- Technical SEO: Solid understanding of technical SEO best practices, including semantic HTML, metadata optimization, schema markup, site speed, accessibility (WCAG), and indexation strategies.
- Performance Optimization: Demonstrated experience in optimizing website speed and performance, including image optimization, code minification, and leveraging browser caching.
- UX/UI Fundamentals: Strong foundation in user experience (UX) and user interface (UI) design principles, with a keen eye for detail in typography, layout, and color theory.
- Problem-Solving: Ability to diagnose and resolve technical issues, debug code, and implement effective solutions for website problems.
- Communication: Excellent verbal and written communication skills, with an Upper-Intermediate level of English or higher, to facilitate clear collaboration.
- Time Management: Strong organizational and time management skills, with the ability to prioritize tasks effectively, manage multiple projects simultaneously, and meet deadlines independently.
Preferred Skills:
- Lottie Animation: Experience integrating and optimizing Lottie animations for dynamic web experiences.
- JavaScript Frameworks: Familiarity with modern JavaScript frameworks (e.g., React, Vue.js) can be beneficial for understanding advanced web development concepts, even if not directly used in Webflow.
- Version Control: Experience with Git for version control and collaborative development workflows.
- Analytics Tools: Familiarity with Google Analytics and other web analytics platforms for tracking performance and user behavior.
π Enhancement Note: The emphasis on "design fundamentals" and "typography, layout, and color" suggests the company values a strong aesthetic sense alongside technical prowess. The requirement for custom code indicates a need for someone who can go beyond Webflow's visual editor when necessary.
π Process & Systems Portfolio Requirements
Portfolio Essentials:
- Webflow Project Showcase: A curated selection of 3-5 high-quality Webflow projects that demonstrate a strong understanding of responsive design, intricate animations, and efficient CMS implementation. Each project should highlight the specific challenges and solutions implemented.
- Performance & SEO Case Studies: At least one detailed case study illustrating quantifiable improvements in website speed, Core Web Vitals, or search engine rankings achieved through your optimization efforts on a previous project. This should include before-and-after metrics.
- Custom Code Integration Examples: Demonstrations of how you've used custom HTML, CSS, or JavaScript within Webflow to achieve unique functionalities or enhance user interactions. This could be a specific animation, a custom form validation, or a unique navigation element.
- Design Principles Application: Examples that clearly articulate your thought process behind design decisions, showcasing how you applied typography, color theory, and layout principles to enhance user experience and brand consistency.
Process Documentation:
- Workflow Design: Ability to articulate your personal development workflow, from initial concept and design interpretation to Webflow implementation, testing, and deployment. This should include how you approach task prioritization and collaboration.
- Optimization Methodologies: Clear documentation of your approach to website performance and SEO optimization, detailing the tools you use, the metrics you track, and the iterative process you follow to achieve improvements.
- Collaboration & Review: Evidence of how you've collaborated with designers and marketers, including examples of feedback incorporation and iterative refinement of digital assets based on team input.
π Enhancement Note: The emphasis on "quantifiable improvements" and "before-and-after metrics" in the portfolio requirements highlights the company's focus on results-driven operations. Candidates should prepare to discuss not just what they built, but how it performed and why specific choices were made.
π΅ Compensation & Benefits
Salary Range:
- As a contractor role based in Ukraine, the salary would typically be competitive within the Ukrainian tech market for a mid-level Webflow Developer with 3+ years of experience. Based on industry benchmarks and the skills required, an estimated range for a contractor could be between $1,500 - $3,000 USD per month, depending on specific experience, the scope of work, and negotiation.
Benefits:
- 100% Remote Job: Full flexibility to work from any location.
- Annual Paid Vacation: 20 working days per year, increasing to 25 days in later years, providing ample opportunity for rest and rejuvenation.
- Paid Sick Leave and Holidays: Financial and time support during periods of illness or public holidays.
- Flexible Working Hours: The ability to set your own schedule, allowing for better work-life integration and alignment with personal productivity peaks.
- Accounting Assistance: Support with administrative and financial aspects of contracting, simplifying payment and tax processes.
- Professional Development Reimbursement: Up to 100% reimbursement for approved courses or certifications, fostering continuous learning and skill enhancement in agreement with the Manager.
- Hardware Provision: Company-provided hardware necessary for the role, ensuring you have the right tools to perform effectively.
Working Hours:
- The role requires approximately 40 hours per week, with considerable flexibility in scheduling to accommodate different time zones and personal preferences. This flexible arrangement is conducive to efficient task management and maintaining work-life balance.
π Enhancement Note: The salary is presented as an estimate for a contractor role in Ukraine. The benefits package is quite comprehensive for a contract position, particularly the professional development reimbursement and hardware provision.
π― Team & Company Context
π’ Company Culture
Industry:
- The company operates within the Product Design, Engineering, and Marketing sector, with a strong specialization in building AI-powered web and mobile applications. This places them at the intersection of cutting-edge technology and client-focused service delivery, often working with both established brands and innovative startups. The focus on AI suggests a commitment to leveraging advanced technologies to create impactful solutions.
Company Size:
- NineTwoThree AI Studio was founded in 2012 and has been experiencing significant growth (20% annually for 5 years). While specific employee numbers aren't provided, this growth trajectory implies a dynamic, evolving team that is likely scaling its operations and capabilities. This size offers a balance: large enough to have established processes and resources, yet small enough for individual contributions to be highly visible and impactful.
Founded:
- Founded in 2012, NineTwoThree AI Studio has over a decade of experience in the market. This longevity suggests stability, a proven business model, and a wealth of experience in delivering high-quality digital products. The company's founding date indicates a mature understanding of the digital landscape and evolving client needs.
Team Structure:
- The team is described as "really smart people" and "a tightly-knit team of professionals." As a remote-first studio, collaboration is key, likely facilitated by digital tools. The mention of working with "Mobile Team Lead and Marketing Team Lead" during the interview process suggests a cross-functional team structure where individuals contribute to diverse projects and collaborate across disciplines.
- Reporting Structure: While not explicitly defined, the interview process involving a "Mobile Team Lead and Marketing Team Lead" indicates a hierarchical structure where team leads oversee specific functional areas. The CEO is involved in the final stage, suggesting a lean management structure where leadership is accessible.
- Cross-functional Collaboration: The role requires close collaboration with designers and marketers, highlighting a strong emphasis on cross-functional teamwork to bring concepts to life and ensure business objectives are met.
Methodology:
- Data Analysis & Insights: The company's focus on AI-powered solutions and client referrals suggests a data-driven approach, using insights to inform design, development, and marketing strategies.
- Workflow Planning & Optimization: The statement "We run on clear processes and strong leadership, so while we move quickly, we donβt do chaos" indicates a commitment to defined operational processes and efficiency. The rapid growth also implies a need for scalable and optimized workflows.
- Automation & Efficiency Practices: Building AI-powered apps and growing rapidly suggests an inherent focus on leveraging technology and efficient processes to achieve business goals.
Company Website:
π Enhancement Note: The company culture is portrayed as high-performing, collaborative, and focused on quality and impact. The emphasis on "smart people," "clear processes," and "getting things done" paints a picture of a professional, fast-paced environment that values expertise and efficiency. The AI focus is a key differentiator.
π Career & Growth Analysis
Operations Career Level:
- This Webflow Designer/Developer role is positioned at a Mid-Level within the operations and development spectrum. It requires a solid foundation of theoretical knowledge and practical experience (3+ years) in Webflow and related front-end technologies. The responsibilities include not just execution but also proactive suggestion and implementation of improvements, indicating a level of autonomy and strategic input expected from someone in this position.
Reporting Structure:
- While not explicitly stated, the interview process involves interaction with a "Mobile Team Lead and Marketing Team Lead," suggesting that this role would likely report into a lead within the design, development, or marketing operations functions. The final interview with the CEO indicates a relatively flat organizational structure where leadership is accessible and involved in hiring key talent.
Operations Impact:
- The Webflow Designer/Developer plays a critical role in shaping the company's external digital presence. Their work directly impacts brand perception, lead generation through landing pages, user engagement, and the overall effectiveness of marketing campaigns. By optimizing website performance and SEO, this role contributes directly to lead quality and organic traffic, which are key revenue drivers. Efficiently building and maintaining digital assets also frees up marketing and sales teams to focus on their core functions.
Growth Opportunities:
- Operations Skill Advancement: Potential to deepen expertise in Webflow, front-end development, advanced web animation, and technical SEO. This role offers opportunities to become a subject matter expert in Webflow development and optimization.
- Specialization Paths: Growth could lead to specializing in performance optimization, advanced Webflow integrations, or even front-end architecture within the studio.
- Leadership Potential: By consistently delivering high-quality work, proactively identifying improvements, and demonstrating strong collaboration, there's potential to move into a Senior Webflow Developer role or a team lead position within the design/development function as the company continues its rapid growth.
- Learning & Development: The company explicitly offers reimbursement for professional development courses and certifications, encouraging continuous learning and skill acquisition relevant to evolving web technologies and practices.
π Enhancement Note: The "20% annual growth" is a significant indicator of opportunities for advancement. A mid-level professional in a growing company often has a clearer path to senior roles and increased responsibility compared to a more established, slower-growing organization.
π Work Environment
Office Type:
- The company is remote-first, meaning the primary work environment is virtual. This fosters a culture of self-discipline, asynchronous communication, and reliance on digital collaboration tools.
Office Location(s):
- Although the company was founded in Boston, it operates as a 100% remote studio with a "Global team." This means there isn't a central physical office that employees are expected to attend regularly. The team members are distributed internationally, with a specific mention of Ukraine for this role.
Workspace Context:
- Collaborative Environment: Despite being remote, the company emphasizes a "tight-knit team of professionals" and "strong positive engineering culture." This suggests structured opportunities for collaboration, likely through regular online meetings, project management tools, and communication platforms like Slack.
- Technology & Tools: Team members are expected to have access to the necessary digital tools for their roles. The company provides "Hardware upon business needs," ensuring team members are equipped with reliable laptops and other essential equipment to perform their Webflow design and development tasks effectively.
- Team Interaction: Opportunities for interaction will be mediated through digital channels. This includes team meetings, project discussions, code reviews, and potentially virtual social events to foster team cohesion and camaraderie.
Work Schedule:
- The company offers flexible working hours. This allows team members to structure their workday around their most productive times, which is a significant advantage for a remote role. It requires strong self-management and communication to ensure availability for necessary team syncs and collaborative sessions, especially across different time zones.
π Enhancement Note: The "remote-first" and "flexible working hours" aspects are key differentiators. Candidates should be comfortable with asynchronous communication and demonstrating productivity without direct supervision. The provision of hardware is a strong benefit for remote contractors.
π Application & Portfolio Review Process
Interview Process:
- The hiring process is designed to be "fast and easy" and involves a structured series of interviews:
- HR Interview: An initial screening to assess cultural fit, basic qualifications, and understanding of the role and company.
- Mobile Team Lead and Marketing Team Lead Interview: A technical and functional interview focusing on Webflow development skills, design principles, SEO/performance optimization, and collaboration capabilities. This stage will likely delve into specific project examples and problem-solving approaches.
- CEO Interview: A final discussion with the CEO to evaluate overall fit, strategic thinking, and alignment with the company's vision and values.
- Offer: Following the CEO interview, a formal offer will be extended if the candidate is successful.
Portfolio Review Tips:
- Showcase Webflow Proficiency: Clearly demonstrate your advanced Webflow skills, including custom code use, complex interactions, and CMS structuring. Highlight projects where you significantly improved performance or SEO.
- Quantify Achievements: For each project in your portfolio, aim to include specific metrics. For example, "Reduced page load time by X seconds," "Increased organic traffic by Y%," or "Improved conversion rate on landing page by Z%."
- Tell a Story: For each case study, explain the problem, your proposed solution, the steps you took (including technical details and design considerations), and the final results. Focus on your specific contributions.
- Highlight Proactiveness: Emphasize instances where you identified issues or opportunities for improvement and took initiative to implement solutions, especially those related to UX, performance, and SEO.
- Prepare for Technical Questions: Be ready to discuss your approach to responsive design, web animation implementation, SEO best practices within Webflow, and how you troubleshoot common web development issues.
Challenge Preparation:
- Webflow Task: It's highly probable that a practical Webflow task or a review of existing code/website will be part of the process, possibly during the Team Lead interviews. This could involve building a specific component, optimizing an existing page, or demonstrating how to implement a particular animation.
- Problem-Solving Scenarios: Prepare to discuss how you would approach common challenges like improving site speed, implementing specific SEO requirements in Webflow, or integrating custom JavaScript for enhanced functionality.
- Cultural Fit: Be ready to articulate why you are drawn to a remote-first, fast-paced environment and how you thrive in such settings, referencing the company's values and mission.
π Enhancement Note: The interview process seems efficient and focused on assessing both technical capability and cultural alignment. The portfolio is critical, and candidates should prepare to present it effectively, emphasizing quantifiable results and their problem-solving process.
π Tools & Technology Stack
Primary Tools:
- Webflow: The core platform for website design and development. Proficiency in its visual editor, CMS, interactions, and custom code embeds is essential.
- HTML, CSS, JavaScript, jQuery: For extending Webflow's capabilities and implementing custom solutions.
- Adobe Creative Suite / Figma / Sketch: While not explicitly mentioned, designers and developers often use these tools for asset creation, prototyping, and design handoff. Familiarity is beneficial.
- Version Control (Git): Although Webflow has its own versioning, understanding Git is valuable for collaborative workflows and managing custom code.
Analytics & Reporting:
- Google Analytics: For tracking website traffic, user behavior, and campaign performance.
- Google Search Console: For monitoring SEO performance, site health, and indexation status.
- Webflow Analytics: Utilizing Webflow's built-in analytics for site speed and uptime monitoring.
- PageSpeed Insights / GTmetrix / Lighthouse: Tools used for analyzing and diagnosing website performance and speed issues.
CRM & Automation:
- CRM Systems (e.g., HubSpot, Salesforce): While not directly managing a CRM, understanding how website forms and lead capture integrate with CRM systems is important for marketing collaboration.
- Marketing Automation Platforms: Understanding integrations with platforms like Mailchimp, ActiveCampaign, etc., for landing page lead capture.
- Integration Tools (e.g., Zapier, Make): Potentially used for connecting Webflow forms or data to other business systems.
π Enhancement Note: The core stack revolves around Webflow, augmented by standard front-end languages and essential web analytics tools. The emphasis on performance and SEO tools is a key technical requirement.
π₯ Team Culture & Values
Operations Values:
- High-Quality Work: The company emphasizes "high-quality work" and doing things "right." This suggests a commitment to craftsmanship, attention to detail, and delivering excellent results in all digital assets.
- Efficiency & Speed: "We move fast and focus on getting things done." This points to a culture that values productivity, agility, and timely delivery without compromising quality.
- Collaboration & Teamwork: Described as a "tight-knit team of professionals" who "challenge you, push you forward, and make you better." This indicates a supportive environment where team members work together, share knowledge, and help each other grow.
- Innovation & AI Focus: The specialization in "AI-powered web and mobile apps" suggests a forward-thinking culture that embraces new technologies and seeks innovative solutions.
- Positive Impact: The focus on products with a "positive impact" in domains like sports and health aligns with a value system that seeks meaningful contribution.
Collaboration Style:
- Remote-First Collaboration: Emphasizes proactive communication and collaboration through digital channels.
- Cross-Functional Integration: Works closely with designers and marketers, requiring communication and alignment across different functional expertise.
- Process-Oriented: Relies on "clear processes" to manage fast-paced work effectively, ensuring consistency and quality.
- Feedback-Driven: The growth and referral success suggest an environment where feedback is valued and used for continuous improvement.
π Enhancement Note: The culture appears to be a blend of high performance, strong technical expertise, and a supportive team dynamic, all within a remote-first framework. Candidates who are self-motivated, excellent communicators, and value quality will likely thrive.
β‘ Challenges & Growth Opportunities
Challenges:
- Maintaining Brand Consistency Across Rapid Growth: As the company grows and scales its digital presence, ensuring consistent branding, design, and user experience across numerous projects and updates can be challenging.
- Balancing Speed with Quality: The "move fast" mentality, combined with a commitment to "high-quality work," requires efficient processes and strong execution to avoid burnout or technical debt.
- Remote Collaboration Effectiveness: Ensuring seamless communication and project alignment across a distributed, global team requires robust tools and disciplined communication habits.
- Staying Ahead of Web Technology Trends: The web development landscape evolves rapidly. Staying current with Webflow updates, new front-end techniques, and SEO best practices is an ongoing challenge.
Learning & Development Opportunities:
- Webflow Mastery: Deepen expertise in advanced Webflow features, custom code integrations, and performance optimization techniques.
- Technical SEO Specialization: Develop advanced skills in technical SEO, including site audits, schema implementation, and performance monitoring within the Webflow context.
- AI Integration Awareness: Gain exposure to how AI is integrated into web products, understanding the technical and design implications.
- Professional Development Reimbursement: Utilize the company's policy to pursue relevant courses, certifications (e.g., Webflow University, SEO certifications), or conferences to enhance skills and career trajectory.
- Exposure to Diverse Projects: Work on a variety of projects for different industries and clients, broadening experience and problem-solving capabilities.
π Enhancement Note: The challenges are typical for a rapidly growing, remote-first company. The growth opportunities are directly linked to the company's expansion and its commitment to employee development.
π‘ Interview Preparation
Strategy Questions:
- Operations Strategy & Methodology:
- "Describe your process for building a new landing page from design to deployment in Webflow. How do you ensure it's optimized for performance and SEO from the start?"
- "How do you approach prioritizing tasks when working on multiple Webflow projects with varying deadlines?"
- "What are your go-to methods for identifying and fixing website speed issues within Webflow?"
- "How do you stay updated on the latest Webflow features, CSS techniques, and SEO best practices?"
- Collaboration & Stakeholder Management:
- "How do you collaborate effectively with designers and marketers to bring their vision to life while adhering to technical constraints?"
- "Describe a time you had to push back on a design or request due to technical limitations or performance concerns. How did you handle it?"
- "How would you communicate a complex technical issue or a proposed optimization to a non-technical stakeholder?"
- Problem-Solving & Efficiency:
- "Walk me through a challenging Webflow project you completed. What were the main obstacles, and how did you overcome them?"
- "How do you ensure the code you write in Webflow is clean, maintainable, and accessible?"
- "Describe a situation where you proactively identified an opportunity to improve a website's UX or performance beyond your assigned tasks. What did you do?"
Company & Culture Questions:
- "What interests you about NineTwoThree AI Studio and our focus on AI-powered applications?"
- "How do you thrive in a remote-first, fast-paced work environment?"
- "What are your expectations regarding team collaboration and communication in a remote setting?"
- "How do you measure your own success in a role like this?"
Portfolio Presentation Strategy:
- Structure Your Projects: For each featured project, have a clear narrative:
- Client/Project Goal: Briefly explain what the project was for.
- Your Role & Responsibilities: Detail your specific contributions.
- Challenges: Highlight any technical or design hurdles.
- Solutions & Implementation: Explain your approach, focusing on Webflow features, custom code, and optimization techniques.
- Results: Quantify the impact (speed improvements, SEO gains, UX enhancements).
- Interactive Demo: Be prepared to navigate through your live Webflow projects, pointing out specific design choices, animations, and code implementations.
- Focus on Proactiveness: Make sure to highlight instances where you went above and beyond, suggesting improvements or solving problems not initially assigned.
- Prepare for Live Coding/Webflow Tasks: Have your Webflow environment or a sandbox ready if asked to demonstrate a skill live.
π Enhancement Note: Candidates should prepare to speak in detail about their Webflow expertise, their approach to operational tasks like optimization, and how they contribute to a collaborative remote team. Demonstrating quantifiable results in the portfolio is crucial.
π Application Steps
To apply for this operations position:
- Submit your application through the provided link on Workable.
- Portfolio Customization: Tailor your portfolio to specifically highlight your Webflow expertise, responsive design skills, animation capabilities, and quantifiable results in performance and SEO optimization. Showcase projects that demonstrate your ability to use custom code effectively within Webflow.
- Resume Optimization: Ensure your resume clearly details your 3+ years of Webflow experience, proficiency with HTML, CSS, JavaScript, and your achievements in site speed and SEO. Use keywords from the job description naturally.
- Interview Preparation: Practice articulating your process for building and optimizing Webflow sites. Be ready to discuss specific examples from your portfolio and how you approach problem-solving and collaboration in a remote setting. Prepare answers for behavioral questions related to teamwork and initiative.
- Company Research: Familiarize yourself with NineTwoThree AI Studio's work, client portfolio, and company culture. Understand their focus on AI-powered applications and their remote-first operational model.
β οΈ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.
Application Requirements
Candidates should have 3+ years of experience in web design and development, particularly with Webflow, and a strong foundation in design principles. Proficiency in technical SEO and the ability to optimize website performance are also essential.