Web3 Creative Designer

📍 Job Overview

Job Title: Web3 Creative Designer Company: Serotonin Location: New York, New York, United States Job Type: Full-Time Category: Creative & Media / Marketing / Technology / Art & Design Date Posted: January 13, 2026 Experience Level: 4-6 years (Mid-Senior Level) Remote Status: Remote OK

🚀 Role Summary

• Spearhead brand identity systems, including logos, color palettes, typography, and comprehensive visual applications for both the core company and client projects.
• Drive concept development and visual direction across diverse marketing channels, including social media, editorial content, and digital product interfaces, with a strong emphasis on Web3 and emerging technologies.
• Articulate and translate strategic and marketing objectives into compelling visual narratives that resonate with target audiences in the rapidly evolving tech landscape.
• Collaborate closely with cross-functional teams, including product, marketing, and leadership, to ensure cohesive and impactful design execution.
• Leverage a deep understanding of modern design tools and a curiosity for emerging creative technologies, including AI-assisted workflows, to push creative boundaries.

📝 Enhancement Note: This role is positioned as a mid-senior level Creative Designer, demanding both strong hands-on design execution and the ability to lead visual direction and concept development. The focus on Web3 and emerging technologies indicates a need for a designer who can not only create visually appealing assets but also understand and translate the unique narrative and visual language of this space. The "ideation & execution" emphasis suggests a need for a proactive individual who can take ownership from initial concept to final delivery.

📈 Primary Responsibilities

• Develop and maintain comprehensive brand identity systems, encompassing logos, color palettes, typography, and their application across all marketing and digital touchpoints.
• Lead art direction and the creation of high-impact imagery for social media campaigns, editorial content, and marketing collateral, ensuring visual consistency and relevance.
• Own the end-to-end concept development and visual direction for both Serotonin's internal brand initiatives and client-facing projects, from initial ideation to final execution.
• Translate complex strategic and marketing objectives into clear, compelling, and visually engaging narratives that effectively communicate value propositions.
• Commission, manage, and oversee external creative partners, including illustrators, photographers, 3D artists, and motion designers, ensuring alignment with project goals and brand standards.
• Guide and ensure design execution adheres strictly to client and partner brand systems, maintaining brand integrity and consistency.
• Continuously shape and evolve Serotonin’s overarching visual language across all platforms, digital products, and customer touchpoints to maintain a cutting-edge and relevant brand presence.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative leadership and practical design execution. The emphasis on commissioning external partners suggests a need for strong project management and vendor relationship skills, in addition to pure design talent. The evolution of Serotonin's visual language points to a role that is not just about executing existing brand guidelines but actively contributing to their development and refinement.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating mastery in visual design principles and a solid understanding of branding, marketing, and digital design is paramount. Equivalent practical experience will be highly valued.

Experience: 4–6 years of progressive experience in brand design, marketing collateral creation, and digital product design, with a proven track record of leading visual direction and concept development.

Required Skills:

• Demonstrated expertise in leading brand identity system development, including logo design, color theory, typography, and comprehensive visual application.
• Proven ability to art direct and produce compelling imagery for social media, editorial content, and marketing channels.
• Strong conceptual thinking and strategic visualization skills, with the capacity to translate business objectives into impactful design solutions.
• Fluency in essential modern design tools, including the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma.
• Experience collaborating effectively with cross-functional teams (Product, Marketing, Leadership) in a fast-paced environment.
• Proven ability to manage design projects independently, from initiation to completion, within a remote, distributed team structure.
• A demonstrable curiosity and foundational understanding of the crypto, Web3, DeFi, and emerging technology landscapes.

Preferred Skills:

• Experience with AI-assisted design workflows and tools to enhance creative output and efficiency.
• UX-aware design sensibility, with the ability to contribute effectively to web and product surface design and collaborate with UX/UI teams.
• Experience commissioning and managing external creative talent (illustration, photography, 3D, motion graphics).
• Familiarity with on-chain analytics and their potential visual representation.
• A portfolio that showcases work within the Web3 or emerging tech sectors.

📝 Enhancement Note: The requirement for 4-6 years of experience, coupled with the responsibility for leading brand identity systems and concept development, firmly places this role at a mid-to-senior level. The emphasis on both Adobe CC and Figma suggests a need for versatility across different design platforms and workflows. A "UX-aware" sensibility is crucial for digital product design, indicating a need for understanding user flow and interface principles beyond purely aesthetic considerations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of high-impact brand identity systems, showcasing logo development, comprehensive visual guidelines, and their application across various media.
• Case studies detailing the concept development process for marketing campaigns or digital products, illustrating the journey from initial brief to final execution and measurable outcomes.
• Examples of visual storytelling and narrative development, demonstrating the ability to translate strategic objectives into compelling visual content for diverse channels (social, editorial, web).
• Demonstrations of design execution within established brand systems, highlighting adherence to guidelines while injecting creative innovation.
• Work samples that reflect an understanding of Web3 or emerging technologies, showcasing an ability to grasp and visually represent complex or novel concepts.

Process Documentation:

• Showcase your process for developing and refining brand identity systems, including research, ideation, iteration, and finalization stages.
• Detail your approach to conceptualizing and executing visual narratives for marketing initiatives, emphasizing strategic thinking and problem-solving.
• Provide examples of how you manage and collaborate with external creative partners, outlining your workflow for commissioning, briefing, and reviewing their work.
• Illustrate your methods for translating strategic goals into design deliverables, with a focus on user-centricity and market relevance.

📝 Enhancement Note: For a Creative Designer role, the portfolio is paramount. It needs to go beyond just showcasing pretty pictures; it must demonstrate a strategic thought process, a command of branding principles, and the ability to execute complex projects. The emphasis on "ideation & execution" means the portfolio should clearly articulate the candidate's role in both conceptualization and bringing ideas to life, especially within the context of Web3 and emerging technologies.

💵 Compensation & Benefits

Salary Range: $80,000 - $130,000 per year.

• Methodology: This range is based on the provided salary information and industry benchmarks for Creative Designers with 4-6 years of experience in a high-cost-of-living city like New York. Factors such as specific skill sets, depth of Web3 experience, and the candidate's portfolio will influence placement within this range.

Benefits:

• Competitive Salary: Commensurate with experience and qualifications.
• Health Insurance: Provided for US-based employees.
• 401(k): Retirement savings plan offered to US-based employees.
• Remote Work Environment: Flexibility to work from anywhere, fostering work-life balance.
• Parental Leave: Comprehensive leave policy to support new parents.

Working Hours: The role is presented as Full-Time, typically implying around 40 hours per week. However, the remote nature and emphasis on "ideation & execution" suggest a focus on results and output rather than strict adherence to office hours, allowing for flexibility.

📝 Enhancement Note: The salary range is competitive for a mid-senior level designer in a major metropolitan area, especially considering the specialization in Web3. The inclusion of US-specific benefits (Health Insurance, 401k) indicates that while the role is remote, there might be a preference or legal requirement for US-based employees to receive these benefits. The remote work environment is a significant perk, offering flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on Go-To-Market (GTM) solutions for transformative technologies, with a strong emphasis on Web3 infrastructure, digital assets, venture capital, and AI. Serotonin also operates its own Serotonin Platform, serving as an ecosystem hub for Web3 builders and founders. Company Size: Approximately 90 employees globally, operating across 15 countries. This indicates a dynamic, growth-oriented, and internationally distributed team. Founded: 2020. This suggests a relatively young, agile company that has experienced rapid growth and is likely to have a modern, innovative culture.

Team Structure:

• The Creative team likely operates within a larger Marketing or Go-To-Market function.
• This role reports to the VP of Creative and collaborates closely with the General Partner, Brand Marketing.
• Cross-functional collaboration is a key aspect, involving Product, Marketing, and Leadership teams, as well as external client stakeholders.

Methodology:

• Data-Driven GTM: Serotonin emphasizes a data-driven approach to go-to-market strategies, utilizing on-chain analytics, growth marketing, and research.
• Innovation Focus: The company supports transformative technologies, suggesting a culture that embraces experimentation and forward-thinking solutions.
• Client-Centricity: With a significant client base (over 300), a strong focus on delivering value and tailored solutions is expected.
• Agile Operations: Given the company's age and industry, agile methodologies for campaign execution and product development are likely employed.

Company Website: serotonin.co

📝 Enhancement Note: Serotonin's focus on Web3 and emerging tech, coupled with its GTM specialization, suggests a fast-paced, innovative, and intellectually stimulating environment. The company's global presence and relatively small size mean that individuals likely wear multiple hats and have a significant impact. The collaborative nature across product, marketing, and leadership is crucial for a designer in this role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Creative Designer. It requires significant hands-on design experience (4-6 years) coupled with the ability to lead visual direction, manage projects, and contribute creatively to strategic initiatives. This level typically involves independent work, mentorship potential, and a direct impact on brand perception and project success.

Reporting Structure: The Creative Designer will report directly to the VP of Creative and work closely with the General Partner, Brand Marketing. This indicates a direct line of communication with senior leadership and potential for high visibility.

Operations Impact: The Creative Designer's impact is multifaceted:

• Brand Equity: Directly shapes the visual identity and perception of Serotonin and its clients, influencing brand recognition and trust within the Web3 ecosystem.
• GTM Effectiveness: Contributes visually compelling assets that drive marketing campaign success, user acquisition, and client engagement.
• Product Development: Provides UX-aware design input for digital products, ensuring usability and aesthetic appeal.
• Ecosystem Influence: Helps define the visual language of emerging technologies, contributing to the broader narrative of Web3 innovation.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Senior Creative Designer or Art Director role, taking on more strategic oversight and team management.
• Specialization: Deepen expertise in Web3/emerging tech design, becoming a sought-after specialist in a rapidly growing field.
• Cross-functional Exposure: Gain broader experience in GTM strategy, brand marketing, and product development through close collaboration.
• Portfolio Expansion: Build a robust portfolio with high-profile projects for innovative companies in the Web3 space.

📝 Enhancement Note: This role offers a significant opportunity for a designer to become a key player in shaping the visual identity of cutting-edge technologies. The direct reporting lines to senior leadership and the emphasis on both Serotonin's brand and client work provide a rich learning and growth environment. The "Web3" specialization is a strong career differentiator.

🌐 Work Environment

Office Type: While the company operates globally with 90 employees, the specific role is designated as "Remote OK." This suggests a predominantly remote or hybrid work model, with a focus on asynchronous communication and digital collaboration tools. There may be an office presence in New York, but the role itself does not appear to be strictly office-bound.

Office Location(s): The primary advertised location is New York, New York, United States, indicating a key operational hub or legal domicile. However, the "Remote OK" status suggests candidates from other locations may be considered, particularly within the US for benefits purposes.

Workspace Context:

• Digital Collaboration: Expect heavy reliance on digital tools for communication, project management, and design collaboration (e.g., Slack, Figma, project management software).
• Asynchronous Workflows: Given the distributed nature (15 countries), asynchronous communication and clear documentation are likely essential for efficient workflow.
• Creative Autonomy: The role emphasizes "ideation & execution," suggesting a degree of autonomy in managing tasks and creative output, supported by constructive feedback.
• Web3 Ecosystem Engagement: The work environment will likely involve staying abreast of trends and developments within the fast-evolving Web3 space.

Work Schedule: Full-time, with the flexibility inherent in a remote work environment. The focus is on delivering high-quality work and meeting project deadlines rather than adhering to a rigid 9-to-5 schedule.

📝 Enhancement Note: The "Remote OK" status, combined with the company's global distribution, points to a highly flexible and digitally-enabled work environment. Candidates should be comfortable with asynchronous communication and self-management. While New York is listed, the remote aspect means candidates outside of New York may be considered, though US benefits might be tied to location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.
• Creative Challenge/Portfolio Review: A deeper dive into your portfolio, potentially involving a specific design challenge or a presentation of key projects. This stage will assess your conceptual thinking, execution skills, and understanding of Web3.
• Cross-Functional Interviews: Meetings with the VP of Creative, Brand Marketing, and potentially other key stakeholders (e.g., product leads) to evaluate collaboration style, strategic thinking, and cultural fit.
• Final Interview: A discussion with senior leadership to finalize assessment of overall fit and potential contribution to Serotonin's mission.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your capabilities in brand identity, concept development, and Web3/emerging tech design.
• Tell a Story: For each project, clearly articulate the problem, your role, the strategic objectives, your creative process (ideation, execution), challenges faced, and the outcomes achieved. Quantify results where possible.
• Showcase Web3 Understanding: Include projects that specifically highlight your ability to design for or understand the Web3 space. If direct Web3 experience is limited, showcase transferable skills and your passion for the domain.
• Highlight Ideation & Execution: Ensure your portfolio demonstrates both your ability to generate innovative ideas and your skill in executing them with precision and polish.
• Presentation Clarity: Use clear, concise language. Ensure your visual presentation is clean, professional, and easy to navigate. Be prepared to walk through your portfolio and answer detailed questions about your design decisions.

Challenge Preparation:

• Understand Serotonin's Brand: Research serotonin.co extensively. Understand their mission, target audience, current visual identity, and their position in the Web3 ecosystem.
• Web3 Trends: Familiarize yourself with current visual trends, design language, and key concepts within Web3, DeFi, and emerging technologies.
• Problem-Solving: Be prepared for a design challenge that may require you to conceptualize a campaign or brand element for a hypothetical Web3 product or service. Focus on demonstrating your thought process and creative problem-solving skills.
• Tool Proficiency: Be ready to discuss your experience with Adobe CC, Figma, and any AI-assisted design tools.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on the portfolio and the ability to articulate design strategy. Candidates should be prepared to showcase not just their technical skills but also their conceptual thinking and understanding of the Web3 landscape. The creative challenge will be a critical assessment point.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for creating and editing raster and vector graphics, layout design, and motion graphics. Proficiency in Photoshop, Illustrator, InDesign, and potentially After Effects is expected.
• Figma: A collaborative interface design tool crucial for UI/UX design, prototyping, and design system management. Its collaborative features align with a remote, distributed team environment.

Analytics & Reporting: While not explicitly listed as a primary responsibility, a UX-aware designer would benefit from understanding how design impacts user engagement metrics. Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel) or dashboard tools (e.g., Tableau, Looker) to understand user behavior and campaign performance could be advantageous.

CRM & Automation: Not directly relevant to this Creative Designer role, but understanding how creative assets integrate into marketing automation platforms or CRM systems (e.g., Salesforce, HubSpot) for campaign deployment might be a plus.

Emerging Technologies:

• AI-Assisted Design Tools: Comfort and experience with AI tools (e.g., Midjourney, DALL-E, Stable Diffusion for image generation; AI-powered editing tools) are explicitly mentioned as a requirement, indicating Serotonin's forward-thinking approach.
• Web3 Ecosystem Tools: Familiarity with tools relevant to the Web3 space, such as blockchain explorers (e.g., Etherscan), NFT marketplaces, or specific Web3 design resources, would be beneficial.

📝 Enhancement Note: The core tools are Adobe CC and Figma, standard for most high-level design roles. The explicit mention of AI-assisted workflows is a key differentiator and suggests the company is actively integrating these technologies. A designer's ability to adapt to and leverage new creative technologies will be highly valued.

👥 Team Culture & Values

Operations Values:

• Innovation & Transformation: A core value centered around supporting and driving transformative technologies, particularly in Web3.
• Excellence & Precision: High standards for execution, from brand identity systems to client deliverables, emphasizing quality and attention to detail.
• Collaboration & Partnership: Strong emphasis on working effectively across internal teams and with external clients and partners.
• Curiosity & Learning: A culture that encourages exploration and understanding of emerging technologies like crypto and AI.
• Impact-Driven: Focus on delivering tangible go-to-market results and business growth for clients and the company.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, product, and leadership, contributing their visual expertise to broader strategic initiatives.
• Feedback-Oriented: Comfortable receiving and incorporating constructive feedback from both internal stakeholders and clients to refine designs.
• Proactive Contribution: Encouraged to bring their own creative point of view and push ideas forward, rather than just executing directives.
• Remote-First Communication: Likely relies on clear, concise digital communication, leveraging tools like Slack and project management platforms for seamless collaboration across time zones.

📝 Enhancement Note: The company culture appears to be dynamic, forward-thinking, and client-focused, with a strong emphasis on innovation within the Web3 space. The values suggest an environment where designers are encouraged to be both creative leaders and reliable executors, contributing significantly to the company's GTM success.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Landscape: The Web3 and emerging tech space is constantly changing, requiring continuous learning and adaptation of design approaches to remain relevant.
• Balancing Serotonin & Client Needs: Effectively managing design priorities and brand consistency across Serotonin's own brand and potentially diverse client projects.
• Translating Complex Concepts: Visually communicating abstract or technical concepts of Web3 and emerging technologies in an accessible and compelling manner.
• Remote Collaboration: Maintaining strong creative synergy and effective communication within a distributed, remote team environment.

Learning & Development Opportunities:

• Deep Dive into Web3: Become an expert in the visual language and design nuances of the Web3 ecosystem, a highly in-demand specialization.
• Strategic Brand Building: Gain experience in shaping brand identity and narrative for innovative companies at the forefront of technological change.
• Cross-Functional Skill Development: Enhance understanding of GTM strategies, product development, and marketing analytics through close collaboration.
• Creative Technology Adoption: Explore and implement cutting-edge design tools, including AI-assisted workflows, to enhance creative output and efficiency.
• Mentorship: Potential to be mentored by a VP of Creative and collaborate with senior leadership, offering valuable career guidance.

📝 Enhancement Note: This role presents a unique opportunity to specialize in a high-growth, cutting-edge industry. The challenges are directly tied to the dynamic nature of Web3, offering significant learning curves and opportunities for professional growth for adaptable and curious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new brand identity system from scratch. How would you approach this for a Web3 infrastructure project?" (Tests process, ideation, and Web3 understanding)
• "Walk me through a project where you had to translate a complex strategic objective into a compelling visual narrative. What was the challenge, and how did you overcome it?" (Tests strategic thinking, storytelling, and problem-solving)
• "How do you ensure brand consistency across multiple platforms and client projects, especially in a remote environment?" (Tests project management, attention to detail, and remote work skills)
• "What are your thoughts on the current visual trends in Web3 design? How do you stay ahead of these trends?" (Tests industry awareness and forward-thinking)

Company & Culture Questions:

• "What excites you about Serotonin's mission and our focus on transformative technologies?" (Tests genuine interest and cultural fit)
• "How do you approach collaboration with non-designers (e.g., product managers, marketing leads)?" (Tests teamwork and communication skills)
• "Describe a time you received critical feedback on your design. How did you handle it, and what was the outcome?" (Tests receptiveness to feedback and professional maturity)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the brief, your role, the challenges, your creative process (ideation, execution), and the results. Use visuals effectively to support your story.
• Quantify Impact: Where possible, highlight measurable outcomes of your designs (e.g., increased engagement, improved conversion rates, successful campaign launch).
• Showcase Web3 Relevance: Explicitly point out how your work demonstrates an understanding of or application within the Web3 space. If you don't have direct Web3 projects, highlight transferable skills and your passion for the domain.
• Demonstrate Tool Proficiency: Be ready to discuss your workflow and why you chose specific tools (Adobe CC, Figma, AI tools) for particular tasks.
• Conciseness and Clarity: Be prepared to present your portfolio within a set time frame, focusing on your most impactful and relevant work.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative vision, strategic thinking, technical proficiency, and an understanding of the Web3 landscape. Candidates should be ready to articulate their design process and the impact of their work clearly and concisely.

📌 Application Steps

To apply for this Web3 Creative Designer position:

• Submit your application through the provided Lever link.
• Curate Your Portfolio: Select 3-5 of your most relevant and impactful design projects, emphasizing brand identity systems, concept development, and any work related to Web3 or emerging technologies. Ensure your portfolio tells a clear story about your process and outcomes.
• Tailor Your Resume: Highlight your 4-6 years of experience in brand and digital design, explicitly mentioning proficiency in Adobe CC and Figma. Include keywords related to Web3, crypto, and emerging tech if applicable. Quantify achievements where possible.
• Prepare Your Portfolio Presentation: Practice walking through your selected projects, articulating your strategic approach, creative process, and the impact of your designs. Be ready to discuss your experience with AI-assisted design tools.
• Research Serotonin: Thoroughly understand Serotonin's mission, services, target audience, and current brand identity. Familiarize yourself with their platform and client work to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Serotonin before making application decisions.