Web UX/UI Designer (Maternity Cover)

📍 Job Overview

Job Title: Web UX/UI Designer (Maternity Cover)

Company: payabl.

Location: Riga, Latvia (Remote)

Job Type: Temporary/Contractor

Category: Design Operations / GTM Operations Support

Date Posted: 2026-03-20

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on enhancing digital experiences, particularly for marketing and web touchpoints, ensuring intuitive and visually engaging interfaces that align with business objectives.

• Key responsibilities include translating business goals and data insights into actionable UX/UI solutions and conducting user research to inform design decisions.

• The position involves maintaining and evolving a design system, collaborating closely with engineering for smooth implementation, and contributing to A/B testing initiatives for continuous improvement.

• This is a fixed-term maternity cover role for approximately two years, requiring a proactive approach to improving user experience and conversion rates.

📝 Enhancement Note: While the title is "Web UX/UI Designer," the responsibilities heavily lean into optimizing marketing and web conversion funnels, making it critical for candidates to understand how design directly impacts GTM performance. The "Maternity Cover" aspect also implies a need for candidates who can quickly integrate and hit the ground running with minimal ramp-up time. The remote nature across multiple countries suggests a need for strong asynchronous communication skills.

📈 Primary Responsibilities

• Design and iterate on high-performing web pages, landing pages, and other digital assets to optimize conversion rates and ensure a seamless end-to-end user experience.

• Translate business objectives, user research findings, and data analytics into effective UX/UI design solutions for marketing and web touchpoints.

• Conduct comprehensive user research, including usability testing and analysis of website patterns, to identify user needs, pain points, and opportunities for UX/UI improvement.

• Develop detailed wireframes, user flows, interactive prototypes, and high-fidelity mockups using Figma to effectively communicate design concepts and user journeys.

• Actively contribute to the maintenance, evolution, and strategic scaling of the company's design system to ensure consistency, efficiency, and sustainability across all digital platforms.

• Collaborate closely with front-end developers to ensure smooth design handoffs, clear implementation guidelines, and high-quality execution of visual designs.

• Build and maintain a robust component library in collaboration with engineers to accelerate landing page creation and enhance design flexibility.

• Partner with SEO, Paid Media, Content, and Graphic Design teams to ensure digital designs effectively support growth marketing strategies and enhance online visibility.

• Contribute to A/B testing strategies and experiments, analyzing results and iterating on designs based on data-driven insights and user behavior.

• Ensure all web designs adhere to current web accessibility standards (e.g., WCAG) to provide an inclusive and equitable experience for all users.

• Proactively identify and propose new ideas and improvements to elevate the overall user experience and align with evolving business goals.

📝 Enhancement Note: The emphasis on "conversion rates," "growth visibility," and "A/B testing" indicates this role is deeply integrated with GTM (Go-To-Market) operations. The candidate will be expected to demonstrate how their design decisions directly contribute to lead generation, customer acquisition, and revenue growth, not just aesthetic appeal.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional experience in UI/UX design, with a strong focus on web interfaces and digital marketing assets.

• Proven experience in the SaaS industry, with a preference for candidates who have worked within fintech or payment solutions.

• Demonstrable experience in contributing to, maintaining, and scaling design systems.

• Experience in conducting user research and usability testing to inform design decisions.

Required Skills:

• Figma Proficiency: Advanced mastery of Figma for wireframing, prototyping, high-fidelity design, and design system management, including leveraging new features to optimize workflows.

• UX/UI Design Principles: Deep understanding of user-centered design principles, information architecture, interaction design, and visual design best practices.

• Wireframing & Prototyping: Ability to create clear wireframes, user flows, and interactive prototypes to communicate design concepts effectively.

• Design System Management: Experience working with and contributing to established design systems, ensuring consistency and scalability.

• User Research & Usability Testing: Proficiency in conducting user interviews, surveys, and usability tests to gather insights and validate design solutions.

• Web Accessibility Standards: Knowledge of WCAG guidelines and experience implementing accessible design practices.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design rationale and collaborate effectively with technical and non-technical stakeholders.

• Data-Driven Design: Ability to interpret analytics, user feedback, and A/B testing results to inform design iterations and improvements.

Preferred Skills:

• HTML/CSS Knowledge: Basic understanding of HTML and CSS to better collaborate with developers and understand technical constraints.

• SEO Best Practices: Familiarity with SEO principles and how design choices can impact search engine visibility.

• Fintech/Payments Industry Experience: Specific experience designing for financial services or payment platforms.

• Agile Development Environment: Experience working in fast-paced, agile tech environments.

• Component Library Development: Experience in building and managing component libraries for rapid web page creation.

📝 Enhancement Note: The "SaaS industry, preferably within fintech or payment solutions" requirement points towards the need for candidates who understand the nuances of B2B product design and user journeys in regulated financial environments. The emphasis on Figma suggests a deep dive into the tool during the interview process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of web UX/UI design projects, with a strong emphasis on marketing websites, landing pages, and conversion-focused design.

• Projects should clearly demonstrate the candidate's design process, from initial research and ideation through to final implementation and iteration.

• Specific case studies highlighting how design solutions directly contributed to measurable business outcomes such as increased conversion rates, improved user engagement, or enhanced lead generation.

• Examples of contributions to or management of a design system, illustrating consistency, scalability, and efficiency.

Process Documentation:

• Candidates should be prepared to discuss their personal design process methodology, including how they approach user research, problem definition, ideation, prototyping, testing, and iteration.

• Examples of how they have translated business requirements and user insights into actionable design specifications and handoffs to development teams.

• Documentation or presentation of how they have contributed to or maintained a design system, including rationale for component design and usage guidelines.

• Evidence of how they have incorporated feedback from stakeholders, developers, and user testing into their design iterations.

📝 Enhancement Note: The hiring process includes a "Design Challenge," making a strong, process-oriented portfolio absolutely critical. The portfolio must not just show final designs but also the strategic thinking, user research, and iterative process behind them, with a clear link to business impact.

💵 Compensation & Benefits

Salary Range:

• Based on the location (remote within Latvia, Estonia, Poland, Portugal, Serbia, Ukraine) and the mid-level experience required (2-5 years), a competitive salary range for a Web UX/UI Designer in these regions would typically fall between €30,000 - €50,000 annually (gross).

Benefits:

• Provident Fund: Contribution towards long-term financial security (post-probation, likely for Cyprus-based employees).

• Annual Learning Budget: Allocated funds for professional development, courses, and certifications (eligible after probation).

• Wolt Allowance: Monthly allowance for food delivery, providing flexibility and convenience.

• SportsBenefits Membership: Access to a variety of gyms and sports facilities to support an active lifestyle.

• Company Car Eligibility: Potential eligibility for a company car after one year of service (performance and availability permitting, likely for Cyprus-based employees).

• Complimentary Parking Space: Convenient parking at the office (for hybrid/on-site roles).

• Generous Leave: 25 days of annual vacation plus public holidays, and 10 additional sick days.

• Exclusive Discounts: Access to local discount cards and event tickets (e.g., Beonix, basketball games).

• Language Classes: Free Greek language classes offered twice weekly to team members.

• Global Collaboration & Company Events: Opportunities to participate in international company events and celebrations, fostering a global community.

• International Travel Opportunities: Potential for participation in international company events and initiatives.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with flexibility expected in a remote, fast-paced tech environment. The company emphasizes agile development practices.

📝 Enhancement Note: The benefits listed are explicitly stated as "for Cyprus only." For remote roles in Latvia and other countries, candidates should clarify which benefits are applicable. The salary range is an estimate based on industry standards for mid-level UX/UI designers in Eastern/Central Europe and Portugal, and should be confirmed with the employer. The "Maternity Cover" aspect might influence contract terms and benefits eligibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Fintech, Payments)

Company Size: 50-200 employees (estimated based on LinkedIn data and typical range for companies with such a diverse remote workforce and hybrid options).

Founded: 2018 (based on company description and typical fintech startup timelines).

Team Structure:

• The UX/UI Designer will report to the Head of Creative, who likely oversees visual branding and design output.

• They will work closely with the Head of Marketing Operations and CMO, indicating a strong connection to GTM strategy and execution.

• Collaboration will extend to engineers, SEO specialists, Paid Media managers, Content creators, and Graphic Designers, highlighting a cross-functional, integrated approach to digital product and marketing.

Methodology:

• Data-Driven Decision Making: Business goals and data insights are translated into UX/UI solutions, and designs are iterated based on A/B testing results and user behavior.

• User-Centric Design: User research and usability testing are integral to understanding user needs and informing design decisions.

• Design System Driven: Emphasis on maintaining and evolving a design system for consistency, efficiency, and scalability.

• Agile Development: Work practices align with agile methodologies, allowing for flexibility and rapid iteration.

• Cross-Functional Collaboration: Close partnerships with engineering, marketing, content, and analytics teams are essential for successful project delivery.

Company Website: https://www.payabl.com/

📝 Enhancement Note: payabl. is a fintech company focused on payment innovation. This means the company culture likely values speed, efficiency, data accuracy, compliance, and a deep understanding of financial services. As a remote-first (or significantly remote-enabled) company, expect strong reliance on digital collaboration tools and asynchronous communication.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor, focusing on tactical execution within the creative and marketing operations domain. While not directly a "Revenue Operations" or "Sales Operations" role, its impact on conversion rates and user experience directly supports GTM objectives.

Reporting Structure:

• The designer reports to the Head of Creative.

• Key stakeholders include the Head of Marketing Operations and the CMO.

Operations Impact:

• The designer's work directly influences key GTM metrics such as website conversion rates, lead generation, user engagement, and brand perception.

• By optimizing digital touchpoints, the role contributes to the efficiency of marketing campaigns and the overall effectiveness of the sales funnel.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in UX/UI design for SaaS/Fintech, advanced Figma techniques, design system architecture, and conversion rate optimization (CRO).

• Cross-Functional Exposure: Gaining experience working closely with marketing operations, product marketing, and engineering teams can broaden understanding of GTM strategy and product development lifecycles.

• Potential for Leadership (Longer Term): While this is a fixed-term role, successful performance could lead to opportunities for more senior design roles or specialized positions within payabl. or similar fintech companies, potentially leading towards design leadership or UX management.

• Industry Knowledge: Building expertise in the rapidly evolving payments and fintech industry.

📝 Enhancement Note: While the role is a "Web UX/UI Designer," its placement within a company focused on payments and its direct impact on conversion rates means it's adjacent to GTM operations. Understanding how design translates into business results is key to advancing in this field. The maternity cover aspect means the focus is on immediate contribution and execution rather than long-term career pathing within this specific role.

🌐 Work Environment

Office Type: Hybrid options are available in Vilnius or Limassol, but the role is also fully remote in Latvia, Estonia, Poland, Portugal, Serbia, or Ukraine. The remote nature suggests a digitally-centric work environment.

Office Location(s):

• Hybrid: Vilnius, Lithuania; Limassol, Cyprus.

Workspace Context:

• Remote Collaboration: Expect reliance on digital tools for communication, project management, and design collaboration (e.g., Slack, Figma, project management software).

• Agile & Fast-Paced: The environment is described as fast-paced, typical of tech companies, requiring adaptability and efficiency.

• Cross-Functional Interaction: Opportunities to collaborate with diverse teams across different functions and potentially geographies.

• Technology Stack: Access to industry-standard design tools like Figma, and potentially other collaboration and project management software.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week).

• Flexibility is implied within the remote setup, but agile practices mean responsiveness and collaboration during core working hours are likely important.

📝 Enhancement Note: For remote employees, the work environment is defined by their home setup and the digital tools used for collaboration. The company's emphasis on agile development suggests a dynamic and potentially demanding work schedule, requiring good time management and self-discipline.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Interview (30-40 mins): Conversation with Talent Acquisition to assess overall experience, career aspirations, and cultural fit.

2. In-Depth Discussion (45 mins): Meeting with the CMO and Head of Marketing Operations to delve into specific skills, understanding of GTM objectives, and design philosophy.

3. Design Challenge: A practical UX/UI project requiring submission within 5 working days, designed to evaluate technical skills, problem-solving abilities, and process.

4. Final Behavioral Interview: A comprehensive review of the design challenge results with the CMO, Head of Marketing Operations, and potentially other team members to confirm alignment with role requirements, team dynamics, and company culture.

Portfolio Review Tips:

• Showcase Process, Not Just Pixels: For each project, clearly outline the problem, your role, the research conducted, design decisions made, iterations, and the final outcome with measurable results.

• Quantify Impact: Whenever possible, include data points demonstrating the success of your designs (e.g., "Increased conversion rate by X%", "Reduced bounce rate by Y%", "Improved task completion time by Z seconds").

• Highlight Figma Mastery: Be prepared to discuss specific Figma features, plugins, or workflows you use to enhance efficiency and collaboration.

• Design System Examples: If you have contributed to or managed a design system, showcase its structure, key components, and how it has benefited the team or product.

• Tailor to payabl.: Research payabl.'s current website and brand. Consider how your portfolio projects align with their industry (fintech/payments) and target audience.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and that your explanations are clear and to the point.

Challenge Preparation:

• Understand the Brief: Thoroughly read and understand the design challenge requirements. Ask clarifying questions if needed.

• Time Management: Allocate your time wisely across research, ideation, design, and documentation.

• Focus on Rationale: Be prepared to clearly articulate the "why" behind every design decision you make.

• Consider Constraints: Think about the technical limitations (HTML/CSS), business goals, and user needs that influence your design choices.

• Accessibility & Usability: Ensure your solution is user-friendly and adheres to web accessibility standards.

• Presentation Ready: Prepare a concise presentation or walkthrough of your solution, highlighting key design elements and your process.

📝 Enhancement Note: The multi-stage interview process, culminating in a design challenge, means candidates must be prepared to articulate their design process and demonstrate practical application of their skills. The emphasis on CMO and Head of Marketing Operations involvement highlights the strategic importance of this role to GTM efforts.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, high-fidelity design, and design system management. Proficiency is a core requirement.

• Design System Tools: Familiarity with tools and methodologies for creating, maintaining, and scaling design systems. This could include Figma's own capabilities, Storybook, or similar.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar to understand user behavior and track conversion metrics.

• A/B Testing Tools: Familiarity with platforms like Google Optimize, Optimizely, VWO, or in-house A/B testing frameworks to iterate on designs based on performance data.

CRM & Automation:

Collaboration & Project Management:

• Slack: For real-time communication and team coordination.

• Jira/Asana/Trello: For task management, sprint planning, and tracking project progress, especially in an agile environment.

• Confluence: For documentation and knowledge sharing.

📝 Enhancement Note: Figma is explicitly called out as a primary tool. Candidates should be prepared to demonstrate advanced proficiency and discuss their workflows within the tool. Understanding how their designs integrate with analytics and A/B testing platforms is crucial for demonstrating impact.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and meeting user needs to create intuitive and effective digital experiences.

• Data-Driven Innovation: Utilizing data, research, and testing to inform design decisions and drive continuous improvement.

• Efficiency & Scalability: Building and maintaining design systems and component libraries to enable faster, more consistent design and development.

• Collaboration & Communication: Fostering strong partnerships across teams to achieve shared business objectives.

• Agility & Adaptability: Embracing a fast-paced environment and being able to iterate quickly based on feedback and changing priorities.

• Brand Consistency: Upholding and evolving the payabl. brand identity across all digital touchpoints.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, engineering, and product teams, requiring clear communication and understanding of different functional perspectives.

• Asynchronous Communication: Given the remote and distributed nature of the team, proficiency in clear, concise asynchronous communication is vital.

• Feedback-Oriented: Openness to giving and receiving constructive feedback as part of the design and development process.

• Proactive Problem-Solving: Encouraging team members to identify challenges and propose solutions collaboratively.

📝 Enhancement Note: The company's fintech focus suggests values around trust, security, and precision, which should be reflected in the design output. The remote and hybrid setup necessitates a culture that supports autonomy, trust, and effective digital collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing for both optimal user experience and critical business objectives like conversion rates and lead generation.

• Working in a Fast-Paced Fintech Environment: Adapting to rapid changes, tight deadlines, and the evolving landscape of payment technologies.

• Remote Collaboration and Communication: Ensuring seamless collaboration and clear communication across distributed teams and time zones.

• Design System Maintenance: Keeping the design system updated, scalable, and consistently adopted across various digital assets.

• Fixed-Term Nature: As a maternity cover role, the primary challenge is to integrate quickly, deliver high impact, and manage expectations within the contract period.

Learning & Development Opportunities:

• Deep Dive into Fintech UX/UI: Gaining specialized knowledge in designing for financial services and payment platforms.

• Advanced Figma & Design System Techniques: Enhancing skills in cutting-edge design tools and methodologies for efficient design operations.

• Conversion Rate Optimization (CRO): Developing expertise in using design to directly impact marketing and sales funnel performance through A/B testing and data analysis.

• Cross-Functional Project Experience: Working on diverse projects involving marketing, content, SEO, and engineering provides broad exposure.

📝 Enhancement Note: The "Maternity Cover" aspect means the primary growth opportunity is immediate impact and demonstrating capability in a high-stakes, time-bound role. Long-term career growth would depend on performance and potential future openings.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page. How do you balance user needs with business objectives?" (Focus on your research, ideation, testing, and iteration process, linking design elements to conversion metrics).

• "How do you approach contributing to or maintaining a design system? What are the key principles for ensuring its scalability and adoption?" (Highlight your understanding of consistency, componentization, and documentation).

• "Walk us through a project where your design decisions directly led to a measurable improvement in conversion rates or user engagement. What data did you use, and how did you test your hypotheses?" (Prepare a mini case study focusing on impact and data analysis).

Company & Culture Questions:

• "What interests you about payabl. and the fintech industry specifically?" (Research payabl.'s mission, values, and recent news. Show genuine interest in their domain).

• "How do you approach working in a remote or hybrid team environment? What strategies do you use to stay connected and productive?" (Discuss your experience with asynchronous communication, digital tools, and self-discipline).

Portfolio Presentation Strategy:

• Structure is Key: For each portfolio piece, follow a clear narrative: Problem -> Your Role -> Process -> Solution -> Results.

• Quantify Everything Possible: Use numbers, percentages, and data to demonstrate the impact of your work.

• Explain Your Figma Workflow: Be ready to discuss specific Figma features, plugins, or techniques you leverage for efficiency and collaboration.

• Highlight Design System Contributions: Clearly articulate your role in building, maintaining, or scaling a design system and its benefits.

• Be Ready for Live Design Exercises: While not explicitly stated as a live exercise in the interview, be prepared to sketch out ideas or discuss design challenges conceptually.

📝 Enhancement Note: The interview process is structured to assess technical skills, strategic thinking, and cultural fit. Candidates should prepare specific examples that demonstrate their ability to impact business goals through design, particularly in a remote, fast-paced, and data-driven environment.

📌 Application Steps

To apply for this Web UX/UI Designer position:

• Submit your resume and a link to your online portfolio through the application portal.

• Portfolio Customization: Ensure your portfolio prominently features projects showcasing web UX/UI design for marketing, landing pages, and conversion optimization. Include detailed case studies that highlight your design process, problem-solving approach, and measurable results.

• Resume Optimization: Tailor your resume to highlight relevant experience in SaaS, fintech, Figma proficiency, design systems, user research, and collaboration with development teams. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, your experience with Figma, and how your work contributes to business objectives. Prepare specific examples for behavioral and technical questions. Research payabl. and the fintech industry.

• Company Research: Understand payabl.'s mission, products, and target audience. Familiarize yourself with their current website and brand to better connect your portfolio and interview responses to their context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The benefits listed are explicitly for Cyprus; remote employees should confirm applicable benefits. The role is a fixed-term maternity cover.