Web Developer - Figma & Webflow Expertise

📍 Job Overview

Job Title: Web Developer - Figma & Webflow Expertise Company: Adoreal Location: Dominican Republic Job Type: CONTRACTOR Category: Sales Operations / Marketing Operations Date Posted: 2026-01-22 Experience Level: Mid-Senior (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the strategic implementation of web development solutions to support the rapid growth of a vertical SaaS company in the elective medicine sector.
• Key responsibilities involve leveraging Figma and Webflow to create and maintain high-performance, user-friendly websites that enhance consumer experiences and operational efficiency.
• The position requires a strong understanding of UX/UI principles, responsive design, and SEO best practices to optimize site visibility and user engagement.
• This role is integral to automating content production, scheduling, and reporting processes, directly impacting sales and marketing automation initiatives.

📝 Enhancement Note: While the job title is "Web Developer," the description explicitly states the role is designed to support growth by automating content production, scheduling, and reporting processes, with a focus on sales and marketing automation. This strongly indicates the role falls under the purview of Revenue Operations or Marketing Operations, rather than a pure front-end development role. The emphasis on improving consumer experiences and predictability in elective medicine, coupled with the SaaS company context, suggests a need for operations-focused web development that drives business outcomes.

📈 Primary Responsibilities

• Develop and maintain visually appealing, user-friendly websites using Webflow, ensuring optimal performance and seamless user journeys.
• Collaborate closely with designers, content creators, and other stakeholders to translate creative concepts into functional web assets.
• Implement responsive design principles to ensure website compatibility and optimal viewing experience across all devices and browsers.
• Integrate SEO best practices into web development to enhance site discoverability and improve search engine rankings, driving organic traffic.
• Troubleshoot, diagnose, and resolve website functionality, performance, and user experience issues, ensuring continuous operational uptime.
• Support the broader design and development team in delivering high-quality projects on time, adhering to stringent quality standards.
• Contribute to the automation of content production, scheduling, and reporting processes through effective web development solutions.
• Assist in the implementation and maintenance of marketing automation workflows and tools, aligning web presence with broader GTM strategies.

📝 Enhancement Note: The core responsibilities, while framed as web development, are deeply intertwined with operational goals: optimizing user experience for consumer engagement, ensuring site visibility for lead generation (SEO), and contributing to the automation of key business processes (content, scheduling, reporting). This reinforces the classification as a role within Sales/Marketing Operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrated experience equivalent to a bachelor's degree in Computer Science, Web Design, or a related field is implied.

Experience: Minimum of 3 years of professional experience in web development, with a focus on user-centric design and operational efficiency.

Required Skills:

• Intermediate proficiency in Figma for design collaboration and prototyping.
• Intermediate proficiency in Webflow for website development and content management.
• Demonstrated understanding of User Experience (UX) and User Interface (UI) principles.
• Strong grasp of responsive design practices and cross-browser compatibility.
• Basic knowledge of Search Engine Optimization (SEO) best practices and their application in web design.
• Excellent problem-solving skills with a proven ability to troubleshoot and resolve technical issues effectively.
• Advanced (C1) English communication skills, both written and verbal, for effective collaboration.
• Proven ability to work effectively in a collaborative team environment, contributing to shared goals.

Preferred Skills:

• Experience with marketing automation platforms and their integration with web properties.
• Familiarity with content management systems (CMS) beyond Webflow.
• Understanding of A/B testing methodologies for web optimization.
• Experience working within a SaaS or technology-driven company.
• Knowledge of basic HTML, CSS, and JavaScript for advanced customization within Webflow.

📝 Enhancement Note: The "mid-senior" experience level and the requirement for a portfolio suggest candidates should be able to operate with a degree of autonomy and demonstrate a track record of successful project delivery, particularly in areas that directly support GTM functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 3 years of work with Figma and Webflow.
• Projects demonstrating a strong understanding of UX/UI principles and their practical application in creating user-friendly interfaces.
• Examples of responsive website designs that function flawlessly across various devices and screen sizes.
• Case studies or examples highlighting the implementation of SEO best practices and their impact on site visibility or traffic.
• Projects that illustrate problem-solving capabilities, detailing challenges faced and solutions implemented.

Process Documentation:

• The portfolio should implicitly or explicitly demonstrate an understanding of workflow design and optimization in web development.
• Candidates should be prepared to discuss their process for translating design concepts into functional web pages.
• Examples of how they have approached performance optimization and troubleshooting in past projects are highly valued.
• Evidence of collaboration with designers, content creators, or marketing teams within project examples.

📝 Enhancement Note: For an operations-focused role, the portfolio should not just showcase aesthetics but also the impact of the web development work. This means highlighting how designs improved user engagement, supported marketing campaigns, or contributed to operational efficiency.

💵 Compensation & Benefits

Salary Range: As a contractor role in the Dominican Republic, the salary would typically be paid hourly or on a project basis. Based on the mid-senior experience level (2-5 years), Figma/Webflow expertise, and C1 English proficiency, an estimated hourly rate could range from $20 - $35 USD per hour. This range is benchmarked against similar contract web development roles in emerging markets with high English proficiency requirements, considering the cost of living and standard contractor rates.

Benefits:

• Equity: All employees receive company equity, aligning individual success with Adoreal's growth and profitability.
• Growth Opportunities: Limitless potential for promotions and career advancement driven by performance and dedication.
• Flexible Work Environment: Fully remote position, offering autonomy and work-life balance.
• Innovative Culture: Opportunity to work with cutting-edge technologies and contribute to transforming the elective medicine industry.
• Collaborative Team: Be part of a high-performing, ambitious team that values teamwork and mutual respect.

Working Hours: The role is listed as having 40 working hours per week, typical for a full-time contractor engagement. However, the remote nature may offer some flexibility in daily scheduling, provided work is completed efficiently and deadlines are met.

📝 Enhancement Note: The salary estimate is based on market research for contract web developers with specific tool proficiency in the Dominican Republic and comparable regions, factoring in the C1 English requirement which often commands a premium. Equity is a significant benefit for a contractor, suggesting a potential for long-term engagement or conversion to a full-time role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Vertical SaaS (Software as a Service) in Elective Medicine. Adoreal leverages innovation and disruptive technologies to enhance consumer experiences, outcomes, and predictability within this specialized healthcare sector.

Company Size: The description indicates Adoreal is "scaling rapidly" and "fast-growing," suggesting it's beyond the startup phase but still agile and expanding. While an exact number isn't provided, this implies a dynamic environment with opportunities for significant impact.

Founded: The founding date is not specified, but the company's focus on innovation and transformation suggests a modern approach to business operations and technology adoption.

Team Structure:

• The role reports to a design and development team, implying a collaborative structure where web developers work alongside designers and potentially other technical roles.
• There's an emphasis on cross-functional collaboration with designers, content creators, and other stakeholders, indicating a matrixed or project-based team interaction model.
• The operations aspect suggests collaboration with sales and marketing teams to ensure web presence directly supports GTM strategies and automation initiatives.

Methodology:

• Data-Driven Innovation: The company prioritizes finding and solving the "right problems" through innovation, suggesting a data-informed approach to decision-making.
• Efficiency Focus: "Incentivize efficient results & people over process and focus only on the work that creates the most value for our stakeholders" highlights a results-oriented, lean operations methodology.
• Agile Development: The fast-paced, scaling nature points towards agile development practices, with an emphasis on adaptability and continuous improvement.
• Automation: A core objective is automating content production, scheduling, and reporting, indicating a strong focus on process optimization through technology.

Company Website: Adoreal.com

📝 Enhancement Note: The company culture emphasizes a strong results orientation, innovation, and a focus on stakeholder value. The "people over process" mantra suggests a pragmatic approach where efficient solutions are prioritized, which aligns well with operations roles that aim to streamline workflows.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "mid-senior marketing web developer." Within an operations context, this translates to a specialist role with significant autonomy and responsibility for key GTM-related web assets. The emphasis on automation and supporting sales/marketing processes indicates a path towards more specialized operations roles, such as Marketing Operations Specialist, Revenue Operations Specialist, or even a Web Operations Manager in a larger organization.

Reporting Structure: The developer will likely report to a Design Lead, Development Manager, or potentially a Head of Marketing/Operations, depending on the internal structure. Collaboration will be broad, involving designers, content creators, and marketing/sales teams.

Operations Impact: The developer's work will directly impact Adoreal's ability to scale by:

• Enhancing lead generation through optimized website performance and SEO.
• Improving conversion rates by creating user-friendly and compelling web experiences.
• Streamlining marketing and sales efforts through automated content and reporting capabilities.
• Contributing to a predictable and positive consumer experience in elective medicine, a key differentiator for the company.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Webflow, Figma, and web-based automation tools, becoming a go-to expert.
• Operations Transition: Develop a strong understanding of GTM strategies, marketing automation, and sales processes, potentially transitioning into a full Marketing Operations or Revenue Operations role.
• Project Leadership: Take ownership of key web development projects, leading initiatives from conception to execution.
• Performance-Based Advancement: Adoreal explicitly states "Promotions and growth opportunities are limitless, driven only by your performance and dedication," suggesting a meritocratic environment for career progression.

📝 Enhancement Note: The growth trajectory from this role is strong, particularly for individuals interested in bridging the gap between front-end development and business operations. The company's emphasis on equity and performance-driven advancement suggests that high performers can expect significant career development.

🌐 Work Environment

Office Type: This is a fully remote (TELECOMMUTE) position, allowing employees to work from their chosen location within the Dominican Republic.

Office Location(s): The role is specifically for individuals located in the Dominican Republic.

Workspace Context:

• Remote Collaboration: Expect a highly collaborative remote environment, requiring strong communication and self-discipline. Tools like Slack, Zoom, and project management software will be essential for interaction.
• Technology Stack: Access to standard web development tools and potentially company-provided software licenses for Figma, Webflow, and other necessary platforms.
• Team Interaction: While remote, opportunities for team interaction will be facilitated through virtual meetings, team-building activities, and open communication channels. The company values teamwork and candid communication.

Work Schedule: The standard working hours are 40 hours per week. While remote, adherence to a consistent schedule is important for collaboration and meeting project deadlines. The company values punctuality and efficient results.

📝 Enhancement Note: The remote nature of the role necessitates strong self-management skills. The company's values of punctuality and efficient results suggest that while flexible, the work schedule will be structured to ensure productivity and responsiveness.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with an HR representative or recruiter to assess basic qualifications, communication skills, and cultural fit.
• Technical Assessment (Portfolio Review): A significant part of the process will involve reviewing the candidate's portfolio. Be prepared to walk through specific projects, explaining your role, the technologies used (Figma, Webflow), design choices, problem-solving approaches, and the outcomes achieved.
• Skills-Based Interview: An interview with a hiring manager or senior team member to delve deeper into technical skills, UX/UI understanding, SEO knowledge, and problem-solving abilities. Expect scenario-based questions.
• Cultural Fit / Values Alignment: Interviews will assess alignment with Adoreal's core principles (e.g., company > individual, candid communication, innovation, efficiency, humility, respect).
• Final Interview: Potentially a final discussion with a senior leader to confirm fit and discuss compensation/equity.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best highlight Figma, Webflow, responsive design, and UX/UI skills relevant to a SaaS company in the healthcare sector.
• Quantify Impact: For each project, clearly articulate the problem you solved, your specific contributions, the tools you used, and the measurable results (e.g., improved conversion rates, reduced bounce rates, enhanced user satisfaction).
• Showcase Process: Be ready to discuss your design and development process, including how you collaborate with stakeholders and handle feedback.
• Emphasize Operations Alignment: Frame your projects in terms of how they support business goals, such as lead generation, user engagement, or operational efficiency.
• Highlight Automation: If any projects involved automation or streamlined processes, make sure to call them out explicitly.

Challenge Preparation:

• Webflow Simulation: Be prepared for a potential take-home challenge or a live coding session involving building a specific component or page layout in Webflow.
• Figma Design Task: You might be asked to create a specific UI element or a short user flow in Figma based on a given brief.
• Problem-Solving Scenarios: Practice answering questions about how you would troubleshoot a website performance issue, optimize a page for SEO, or improve a user journey.
• Values Discussion: Prepare examples from your past experiences that demonstrate Adoreal's core values in action.

📝 Enhancement Note: The emphasis on a portfolio and potential practical challenges suggests Adoreal prioritizes demonstrated skills and problem-solving ability over purely theoretical knowledge. For this role, connecting web development work to business outcomes is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for design, prototyping, and collaboration. Proficiency in creating vector graphics, UI elements, and interactive prototypes is expected.
• Webflow: The primary platform for website development. Expertise in building responsive websites, managing content, and utilizing its CMS features is critical.

Analytics & Reporting:

• Google Analytics (or similar): Basic understanding of web analytics to track website performance, user behavior, and the impact of design changes.
• SEO Tools (e.g., SEMrush, Ahrefs, Moz): Familiarity with tools for keyword research, site audits, and performance tracking is beneficial.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Marketo, Pardot): While not explicitly required, familiarity with how websites integrate with these platforms for lead capture and nurturing will be advantageous.
• Project Management Tools (e.g., Asana, Trello, Jira): Experience with tools for managing tasks, workflows, and team collaboration in a remote setting.

Other Potential Tools:

• Version Control (e.g., Git): Though less common in pure Webflow development, understanding versioning principles is a plus.
• Basic HTML/CSS/JavaScript: For advanced customization and troubleshooting within Webflow.

📝 Enhancement Note: The core stack is Figma and Webflow. However, understanding how these tools interact with broader marketing and sales technology ecosystems (CRM, marketing automation, analytics) is key for an operations-focused role.

👥 Team Culture & Values

Operations Values:

• Company First Mentality: Prioritize Adoreal's success above personal ego or convenience. This means making decisions that benefit the company's long-term growth and operational efficiency.
• Candid & Solution-Oriented Communication: Share information openly, admit mistakes promptly, and focus on finding solutions rather than dwelling on problems. This fosters trust and accelerates problem resolution.
• Innovation & Simplification: Drive change by identifying and solving the right problems, aiming to minimize complexity and improve stakeholder experiences. This applies to web development as much as any other process.
• Efficiency & Value Creation: Focus efforts on tasks that generate the most value for stakeholders, prioritizing efficient results over rigid adherence to process.
• Quiet Confidence & Open Humility: Maintain a high standard of performance and inspire others through excellence, while remaining humble and open to learning.
• Respect & Teamwork: Treat all teammates with respect, fostering a supportive and inclusive environment where collaboration is key.
• Continuous Improvement: Strive to better the company, colleagues, and oneself, embodying a growth mindset.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with design, content, marketing, and potentially sales teams, requiring strong communication and understanding of different functional needs.
• Feedback-Driven: A culture that likely encourages constructive feedback to drive continuous improvement in both individual work and team processes.
• Knowledge Sharing: Openness to sharing insights, best practices, and learnings within the team to elevate collective capabilities.

📝 Enhancement Note: Adoreal's values are highly operational in nature, emphasizing efficiency, data-driven decision-making, and a results-oriented approach. Candidates who can demonstrate alignment with these principles will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Operational Efficiency: The primary challenge will be creating visually appealing websites that also perform optimally, load quickly, and support automated processes efficiently.
• Rapid Growth Environment: Adapting to the fast-paced nature of a scaling company requires flexibility, quick learning, and the ability to manage multiple priorities effectively.
• Cross-Functional Communication: Effectively communicating technical details and design decisions to non-technical stakeholders (sales, marketing) requires strong interpersonal skills.
• Keeping Pace with Technology: Continuously learning and adapting to new features in Webflow, Figma, and related web technologies to maintain high standards.

Learning & Development Opportunities:

• Deep Dive into Webflow & Figma: Opportunities to become an expert in these platforms, potentially mastering advanced features and integrations.
• Exposure to SaaS & Healthcare Operations: Gain valuable insights into how web development supports core business functions in a specialized industry.
• Marketing & Sales Automation Integration: Learn how web assets contribute to broader GTM strategies and automation workflows.
• Performance-Based Advancement: As noted, Adoreal offers significant growth potential driven by individual performance and dedication, with opportunities for promotions and leadership roles.

📝 Enhancement Note: The challenges are typical for a role bridging creative and operational domains, requiring adaptability and a focus on measurable outcomes. The growth opportunities are substantial for those who can leverage this role to build a career in operations or specialized web development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative design goals with technical constraints or performance requirements. How did you resolve it?" (Focus on problem-solving, trade-offs, and achieving optimal outcomes.)
• "Walk us through a Webflow project in your portfolio. What was the objective, your process, the challenges, and the results?" (Prepare a concise, impactful narrative with quantifiable results.)
• "How do you ensure your web designs are aligned with marketing or sales objectives?" (Connect your work to business goals, lead generation, conversion, or user engagement.)
• "How do you approach troubleshooting a website that is loading slowly or not performing as expected?" (Demonstrate a systematic, analytical approach.)

Company & Culture Questions:

• "Which of Adoreal's core principles resonates most with you and why? Provide an example of how you've embodied it." (Be specific and relate it to your work experience.)
• "How do you handle constructive criticism or feedback on your designs/work?" (Show openness to feedback and a collaborative spirit.)
• "Describe your ideal work environment and how you thrive in a remote, collaborative setting." (Highlight self-discipline, communication, and teamwork.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio presentation logically: Project Goal -> Your Role & Process -> Challenges -> Solutions -> Results (quantified).
• Visuals: Use clear screenshots, mockups, and potentially short screen recordings to illustrate your work effectively.
• Conciseness: Be prepared to present key projects within a limited timeframe (e.g., 5-10 minutes per project).
• Storytelling: Frame your projects as stories that highlight your problem-solving skills and impact.
• Operations Focus: Emphasize how your web development work contributed to business objectives, efficiency, or user experience improvements.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just technical proficiency but also a strategic understanding of how web development supports business operations and GTM strategies. Quantifiable results and alignment with company values are key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Portfolio Tailoring: Ensure your portfolio prominently features your work with Figma and Webflow, specifically highlighting projects demonstrating responsive design, UX/UI principles, and any SEO implementation. If possible, include case studies detailing process improvements or business impact.
• Resume Optimization: Update your resume to emphasize keywords like "Webflow," "Figma," "UX/UI," "Responsive Design," "SEO," "Website Performance Optimization," and "Marketing Automation Support." Quantify achievements wherever possible (e.g., "Improved website load speed by X%", "Contributed to Y% increase in organic traffic").
• Interview Preparation: Practice articulating your process, problem-solving approach, and the impact of your work. Prepare specific examples that align with Adoreal's company values and the role's focus on automation and operational support.
• Company Research: Thoroughly review Adoreal's website and any available information to understand their mission, target market (elective medicine), and company culture. Be ready to discuss how your skills can contribute to their growth and operational efficiency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.