Web Designer (Worldwide - Remote)

📍 Job Overview

Job Title: Web Designer Company: Wing Assistant Location: Worldwide (Remote) Job Type: Full Time Category: Marketing & Creative Operations / GTM Operations Support Date Posted: November 12, 2025 Experience Level: 2-5 years Remote Status: Worldwide - Remote

🚀 Role Summary

• Design and implement high-performing website pages and landing pages to drive growth, directly impacting conversion rates and user engagement.
• Develop visually consistent and persuasive marketing collateral and sales enablement materials that support the Marketing and Sales teams' GTM strategies.
• Collaborate cross-functionally to translate complex messaging and value propositions into clear, actionable, and aesthetically cohesive digital assets.
• Iterate on designs based on performance analytics and user feedback, contributing to a culture of continuous improvement in digital touchpoints.

📝 Enhancement Note: While not a traditional Revenue Operations or Sales Operations role, this Web Designer position is critical for GTM (Go-To-Market) operations. The emphasis on conversion-optimized layouts, sales enablement collateral, and performance iteration aligns directly with supporting sales pipeline generation and marketing campaign effectiveness. Therefore, the category is defined as Marketing & Creative Operations / GTM Operations Support.

📈 Primary Responsibilities

• Web & Landing Page Design and Implementation: Design and build new website pages and landing pages using WordPress, Webflow, and Framer; refine existing pages for enhanced clarity, visual structure, and conversion optimization.
• Design System Maintenance: Collaborate with the Senior Web Designer to evolve and maintain the company's design system, ensuring brand consistency and efficient design workflows.
• Conversion-Focused Layouts: Translate messaging frameworks and value propositions into clear, conversion-optimized layouts, prioritizing readability and user intent.
• Responsive and Mobile-First Execution: Ensure all web outputs are responsive, mobile-first, and adhere to readability best practices for diverse user experiences.
• Sales Enablement Collateral: Design essential sales collateral, including pitch decks, one-pagers, case studies, and brochures, to support the sales team's efforts.
• Brand Storytelling & Visual Assets: Create brand-consistent graphics, banners, icons, and visual patterns for various channels, including outbound campaigns, email nurtures, and social media.
• Performance Analysis and Iteration: Apply insights from analytics tools (e.g., scroll depth, session replays, heatmaps, CRO tests) to implement design changes that support conversion rate uplift.
• Quality Assurance: Ensure all design output is polished, stable, performance-optimized, and visually consistent across all platforms.

📝 Enhancement Note: The responsibilities indicate a "high frequency and speed of production" typical of a role supporting dynamic GTM efforts. The emphasis on "conversion-optimized layouts," "sales enablement," and "performance iteration" directly ties this design role to operational efficiency and revenue generation goals.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio and demonstrable experience will be prioritized over formal education. Experience: 2-5 years of experience in web design with a significant focus on web implementation (i.e., building live, functional web pages).

Required Skills:

• Web Design & Implementation: Proven experience designing and building functional web pages and landing pages.
• Portfolio: A strong portfolio showcasing clean UI design, effective use of spacing, visual hierarchy, and typography discipline, with demonstrable real-world shipped work (beyond concepts).
• Conversion-Minded Design: Ability to create conversion-focused layouts and marketing-oriented executions that drive desired user actions.
• Design Software Proficiency: High proficiency in Figma (including components, auto-layout, and structured systems).
• Web Development Platforms: Proficiency in Webflow and WordPress (specifically modern builders or block editors), and Framer (or a demonstrated ability to learn Framer quickly).
• Front-End Fundamentals: Comfort and ability to adjust HTML/CSS as needed to ensure precise implementation.
• UX Fundamentals: Solid understanding of UX principles including spacing, rhythm, contrast, Call-to-Action (CTA) placement, and narrative flow.
• Collaboration & Iteration: Ability to collaborate effectively, accept constructive feedback, and iterate on designs rapidly.

Preferred Skills:

• Industry Experience: Experience working in B2B SaaS, agency environments, or service-based growth companies.
• CRO & Analytics: Experience with Conversion Rate Optimization (CRO) principles and analytics tools such as Hotjar, Google Analytics 4 (GA4), or various A/B testing platforms.
• Motion Design: Experience with animations or micro-interactions, particularly within Webflow Interactions or Framer Motion.
• SEO Awareness: Basic understanding of SEO principles, including semantic structure, performance scoring, and accessibility.
• Sales Support: Experience supporting sales teams, SDRs, or customer success teams with visual assets and enablement materials.

📝 Enhancement Note: The requirement for "real shipped pages and website work" rather than just conceptual designs emphasizes a practical, implementation-focused skill set, directly relevant to GTM operations where tangible results are paramount. The blend of design tools and front-end understanding points to a role that bridges creative and technical execution for marketing and sales objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Live Website/Landing Page Examples: A significant portion of the portfolio must showcase live, published web pages and landing pages that demonstrate conversion-focused design and implementation.
• UI/UX Discipline Examples: Showcase examples that highlight strong UI design principles, effective spacing, visual hierarchy, typography, and overall user experience.
• Marketing Collateral Samples: Include examples of sales collateral such as pitch decks, one-pagers, or case studies designed to support sales enablement.
• Systematic Design Approach: Demonstrate familiarity with design systems, component-based design (e.g., Figma components, auto-layout), and the ability to maintain visual consistency.

Process Documentation:

• Workflow Design: Ability to translate messaging and strategic goals into structured design workflows and layouts.
• Implementation & Iteration: Showcase examples of how designs were implemented and subsequently iterated upon based on performance data or feedback.
• Performance Measurement: Present examples where design decisions directly contributed to measurable improvements (e.g., conversion rate uplift, engagement metrics).

📝 Enhancement Note: For a role emphasizing "high frequency and speed of production," the portfolio should clearly articulate the candidate's process for rapid design and implementation, their ability to work within existing systems (like design systems), and their approach to iterative design based on performance data. This demonstrates operational efficiency and a results-oriented mindset.

💵 Compensation & Benefits

Salary Range: $1500 - $2000 USD Per Month.

• This range is based on the provided monthly USD figures. The company notes that the final compensation is dependent on various factors including location, transferable skills, experience, training, business needs, and market demands.

Benefits:

• Remote Work: Full-time, remote position allowing for global flexibility.
• Dedicated Talent: Access to dedicated remote talent for entrepreneurial support (as per company mission).
• Professional Development: Opportunities to work with a growing company and contribute to core growth engines.
• Impactful Work: Role directly contributes to website performance, conversion rates, and overall GTM strategy effectiveness.

Working Hours: Expected to be 40 hours per week, aligning with full-time employment expectations.

📝 Enhancement Note: The salary is presented as a monthly USD figure, which is common for remote roles targeting a global talent pool. For candidates in regions with a significantly different cost of living or currency strength, this figure should be carefully considered. The stated range of $1500-$2000 USD per month translates to an annual equivalent of $18,000 - $24,000 USD. This is on the lower end for experienced web designers in North America or Western Europe, but may be competitive in other regions. Researching local market rates for similar roles is advised.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Business Services (providing remote talent). Wing Assistant operates in the "future of work" space, enabling businesses to leverage remote talent effectively. Company Size: Information not directly provided, but the mention of expanding teams and core growth engines suggests a company that is scaling. Founded: Wing Assistant was founded in 2020, indicating a relatively young and agile company.

Team Structure:

• Operations Focus: The role supports Marketing and Sales teams, indicating strong cross-functional collaboration is expected.
• Reporting: Likely reports into a Marketing Lead or potentially a Senior Web Designer, with close alignment to GTM functions.
• Collaboration: Emphasis on collaboration is noted, suggesting a team environment where feedback and iteration are key.

Methodology:

• Data-Driven Design: Application of insights from analytics, CRO, and user feedback for design improvements.
• Agile Production: High frequency and speed of production, suggesting agile development and design cycles.
• Brand Consistency: Strong focus on maintaining a cohesive brand identity across all digital assets.

Company Website: wingassistant.com

📝 Enhancement Note: Wing Assistant's mission to "free people from work that slows them down" suggests a culture that values efficiency, focus, and enabling higher-level work. For a designer, this translates to a role where clear, effective communication and impactful asset creation are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This is an Individual Contributor role at an intermediate level (2-5 years of experience). It focuses on execution and design implementation rather than strategic GTM planning, but its output directly influences GTM success. Reporting Structure: The role likely reports to a Marketing Manager or a Senior Web Designer, with direct collaboration with Marketing and Sales personnel. Operations Impact: The Web Designer's work directly impacts Wing Assistant's GTM success by:

• Improving website conversion rates, leading to more leads and customers.
• Enhancing brand perception and trust through high-quality visuals.
• Enabling sales teams with effective collateral for client interactions.
• Supporting marketing campaigns with visually compelling assets.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Webflow, Framer, and advanced UI/UX design.
• CRO & Analytics Mastery: Develop advanced skills in conversion rate optimization and performance analytics.
• Leadership Potential: Potential to grow into a Senior Web Designer role, leading design projects or managing design systems.
• GTM Strategy Influence: Through consistent high performance and data-driven insights, influence the visual strategy of GTM campaigns.

📝 Enhancement Note: While not a direct "Operations" role in the traditional sense, this position is integral to GTM operations. Growth here involves becoming a more strategic design partner within the sales and marketing funnel, with opportunities to influence how the company presents itself and converts prospects.

🌐 Work Environment

Office Type: Fully remote, allowing for global talent acquisition and flexibility. Office Location(s): While the HQ is in Columbia, the role is designated as "Worldwide - Remote," indicating no specific location requirement for the candidate.

Workspace Context:

• Digital Collaboration: Work will be conducted primarily through digital tools and platforms.
• Tool Stack: Access to and proficiency with design and web implementation tools (Figma, Webflow, WordPress, Framer) is fundamental.
• Team Interaction: Frequent interaction with Marketing and Sales teams, requiring strong communication skills and a collaborative spirit.

Work Schedule: A standard 40-hour work week is expected. Given the remote and worldwide nature, flexibility in working hours may be possible, but alignment with team collaboration needs is crucial.

📝 Enhancement Note: The "Worldwide - Remote" designation opens up a global talent pool. Successful candidates will need to be self-disciplined, proactive in communication, and comfortable working asynchronously or across different time zones when necessary to collaborate effectively.

📄 Application & Portfolio Review Process

Interview Process: (Assumed typical process for a remote design role)

• Initial Screening: Review of resume and portfolio submission.
• Skills Assessment: A practical design challenge or a detailed portfolio review focusing on technical skills, design thinking, and implementation capabilities.
• Cross-Functional Interview: Conversation with marketing or sales leaders to assess collaboration, understanding of GTM goals, and cultural fit.
• Final Interview: Discussion with hiring manager or senior leadership to finalize the offer.

Portfolio Review Tips:

• Showcase Live Work: Prioritize live, published websites and landing pages over conceptual art. Clearly link to the live URLs.
• Highlight Conversion Focus: For each relevant project, explicitly state the objective (e.g., lead generation, user sign-up) and how your design contributed to achieving it. Use metrics if possible.
• Demonstrate Process: Briefly explain your design process, including how you approached challenges, used Figma/Webflow/WordPress, and incorporated feedback or data.
• UI/UX Discipline: Be prepared to articulate your design choices regarding spacing, typography, color, and hierarchy, explaining how they enhance user experience and clarity.
• Technical Proficiency: Be ready to discuss your HTML/CSS adjustments and your experience with the specified web platforms.

Challenge Preparation:

• Understand the Brief: If a design challenge is given, carefully read and understand the objectives, target audience, and constraints.
• Focus on Core Skills: Prioritize clean UI, clear hierarchy, and conversion-driving elements. Demonstrate proficiency in the required tools.
• Time Management: Pace yourself to complete the challenge within the given timeframe, focusing on delivering a polished, functional output.
• Presentation: Be prepared to present your solution, explaining your design decisions and how they meet the challenge's requirements.

📝 Enhancement Note: The emphasis on "real shipped pages," "conversion-minded layouts," and "high frequency and speed of production" means the interview process and portfolio review will heavily scrutinize practical execution and immediate impact. Candidates should be ready to defend their design choices with data-driven reasoning or clear GTM objectives.

🛠 Tools & Technology Stack

Primary Design & Prototyping Tools:

• Figma: Essential for UI design, prototyping, component creation, and system management. Candidates must demonstrate proficiency with auto-layout and structured systems.
• Webflow: A key platform for building responsive, interactive websites without extensive coding.
• WordPress: A widely used CMS; proficiency with modern builders or block editors is required.
• Framer: A newer, powerful design and prototyping tool; experience is a plus, and quick learning ability is expected.

Front-End Technologies:

• HTML/CSS: Basic to intermediate skills required for fine-tuning designs and ensuring pixel-perfect implementation.

Analytics & CRO Tools (Nice to Have):

• Hotjar: For heatmaps, session recordings, and user behavior analysis.
• Google Analytics 4 (GA4): For website traffic, user behavior, and conversion tracking.
• A/B Testing Platforms: Experience implementing design variations for testing purposes.

Other Potential Tools:

• Design Systems: Understanding and experience in creating or working within design systems.
• SEO Tools: Basic awareness of SEO principles and tools.

📝 Enhancement Note: The core technology stack (Figma, Webflow, WordPress, Framer, HTML/CSS) highlights a need for a designer who can not only conceptualize but also implement and optimize digital assets efficiently. This blend of design and front-end capability is crucial for GTM roles focused on rapid deployment and performance.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A "high frequency and speed of production" is expected, aligning with a culture that values rapid iteration and delivery.
• Data-Driven Decisions: Insights from analytics and CRO are used to inform design changes, emphasizing a data-centric approach.
• Clarity & Persuasion: Design must communicate trust, clarity, and value, directly influencing conversions and perception.
• Collaboration & Ownership: The role requires collaboration with Marketing and Sales, with an expectation of ownership over design output.
• Continuous Improvement: Iterating on designs to improve performance is a key aspect, fostering a culture of ongoing refinement.

Collaboration Style:

• Cross-Functional Integration: Will work closely with Marketing and Sales teams, requiring strong communication and understanding of their needs.
• Feedback-Driven: Openness to feedback and the ability to iterate quickly are essential for success.
• Proactive Communication: Essential for a remote, worldwide team to ensure alignment and smooth workflow.

📝 Enhancement Note: The company's mission to "free people from work that slows them down" implies a culture that values focused, impactful work. For a designer, this means creating assets that are not just visually appealing but also highly effective and efficient in achieving business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Maintaining high design quality and brand consistency while producing assets at a high frequency.
• Global Remote Collaboration: Effectively communicating and collaborating with team members across different time zones and cultures.
• Translating Complex Messaging: Converting abstract value propositions and technical features into clear, persuasive visual designs.
• Data Interpretation: Accurately interpreting analytics and CRO data to drive meaningful design improvements.

Learning & Development Opportunities:

• Advanced Platform Skills: Deepen expertise in Webflow, Framer, and potentially advanced WordPress development.
• CRO & A/B Testing: Gain hands-on experience in conversion rate optimization strategies and testing methodologies.
• GTM Strategy Acumen: Develop a stronger understanding of marketing campaigns, sales processes, and how design supports these initiatives.
• Design System Development: Contribute to or lead the evolution of the company's design system.

📝 Enhancement Note: The role presents an excellent opportunity for a designer to hone their skills in rapid, data-informed design and implementation within a GTM context. The challenges are framed as opportunities for skill development and strategic impact.

💡 Interview Preparation

Strategy Questions:

• Design Process & Rationale: Be prepared to walk through your portfolio, explaining your design process for key projects, your rationale behind specific design decisions (e.g., layout, typography, CTAs), and how they aligned with business objectives.
• Conversion Optimization: Discuss your approach to designing for conversion. How do you identify opportunities for improvement, and what metrics do you use to measure success?
• Tool Proficiency: Be ready to discuss your experience with Figma, Webflow, WordPress, and Framer, including specific features you leverage (e.g., Figma components, Webflow interactions).
• Collaboration & Feedback: How do you handle constructive criticism? Describe a time you collaborated with marketing or sales teams to refine a design.

Company & Culture Questions:

• Wing Assistant's Mission: Understand the company's mission and how your design work contributes to it.
• GTM Support: How do you see your role supporting Wing Assistant's growth and marketing/sales efforts?
• Remote Work: Discuss your experience and strategies for working effectively in a fully remote, worldwide environment.

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly state the goal and the outcome, ideally with quantifiable results (e.g., "Increased landing page conversion rate by X%").
• Showcase Implementation: Emphasize the "shipped work" aspect. Be ready to discuss the technical implementation details and any challenges overcome.
• Highlight Process: Briefly explain your workflow from brief to final execution, including iterations based on feedback or data.
• Conciseness: Be prepared to present your strongest pieces efficiently, focusing on the most relevant examples for this role.

📝 Enhancement Note: Given the emphasis on speed and conversion, interviewers will likely probe how quickly you can deliver high-quality, effective designs and how you use data to validate your work. Be ready with specific examples and metrics.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided Lever link.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating conversion-focused design, rapid implementation, and experience with Webflow, WordPress, or Framer. Include live links and brief case study descriptions focusing on objectives and results.
• Resume Optimization: Update your resume to clearly articulate your 2-5 years of experience in web design and implementation. Use keywords from the job description, such as "Webflow," "Figma," "conversion-minded," "sales enablement," and "performance iteration." Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, explaining your rationale for key decisions, and discussing how your work drives business outcomes. Prepare to discuss your experience with remote collaboration and your understanding of GTM support.
• Company Research: Familiarize yourself with Wing Assistant's mission, services, and target audience. Understand their current website and digital presence to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.