Web Designer (Technical)

📍 Job Overview

Job Title: Web Designer (Technical) Company: 3P Learning Location: Leichhardt, New South Wales, Australia Job Type: Full-time Category: Marketing Operations / Web Development Date Posted: 2025-10-10 Experience Level: 3-5 Years Remote Status: Hybrid

🚀 Role Summary

• Develop and maintain high-performing marketing websites and web applications that drive user conversion.
• Bridge the gap between design and development, translating visual concepts into functional, responsive digital experiences.
• Collaborate closely with cross-functional teams including designers, marketers, and developers to ensure seamless project execution.
• Optimize web properties for performance, accessibility (WCAG), SEO, and cross-browser compatibility.
• Contribute to the evolution of modern web technologies and best practices within a dynamic digital education environment.

📝 Enhancement Note: While the title is "Web Designer (Technical)", the responsibilities and required skills strongly indicate a front-end development focus within a marketing operations context. The role requires not just design sensibility but also the technical proficiency to implement those designs using modern frameworks.

📈 Primary Responsibilities

• Develop responsive, mobile-first web and landing page experiences utilizing modern frameworks such as React and Next.js.
• Translate design intent into clean, efficient, and maintainable front-end code, ensuring high visual fidelity and functional accuracy.
• Implement and maintain component libraries and design systems to ensure brand consistency, scalability, and efficient development workflow.
• Collaborate closely with UI/UX designers and marketing teams to transform prototypes and wireframes into production-ready, user-centric code.
• Proactively optimize websites for critical performance metrics, web accessibility standards (WCAG 2.1 AA), search engine optimization (SEO), and consistent cross-browser compatibility.
• Engage in cross-functional collaboration with marketing teammates, backend developers, other designers, and project stakeholders to foster a unified approach to web development.
• Adhere strictly to established style guide standards, ensuring all web implementations are visually cohesive, on-brand, and technically sound.
• Actively participate in code reviews, providing constructive feedback and contributing to the continuous improvement of code quality and deployment processes.
• Deliver web projects that meet high technical and visual standards, ensuring solutions effectively address business requirements and exceed user expectations.
• Stay abreast of emerging web technologies, trends, and best practices, advocating for their adoption and integration within the development team.

📝 Enhancement Note: The emphasis on React/Next.js, component libraries, and code reviews suggests this role is more heavily weighted towards front-end development and engineering than traditional graphic design. The responsibilities are structured to reflect a blend of technical implementation and collaborative problem-solving within a marketing context.

🎓 Skills & Qualifications

Education:

• A relevant graduate qualification in Digital Design, Web Development, Front-end Engineering, or a related field, OR equivalent practical experience.

Experience:

• 3-5 years of proven experience in web design and front-end development, specifically focused on building responsive websites and web applications.

Required Skills:

• Proficiency in Core Web Technologies: Strong command of HTML5, CSS3 (including preprocessors like Sass/SCSS), and modern JavaScript (ES6+).
• Front-End Framework Expertise: Proven experience with React and Next.js, or similar modern JavaScript frameworks, for building dynamic user interfaces.
• Accessibility & SEO Implementation: Demonstrated experience in implementing web accessibility best practices (WCAG standards) and foundational SEO principles directly into front-end code.
• UI/UX Collaboration: A solid understanding of UI/UX principles and the ability to effectively translate design concepts and user flows into functional web experiences.
• Visual Quality & Brand Adherence: A keen eye for visual detail, ensuring all digital outputs meticulously reflect brand integrity, design precision, and stylistic consistency.
• Responsive & Mobile-First Design: Expertise in creating web experiences that adapt seamlessly across various devices and screen sizes, with a mobile-first approach.
• Version Control: Proficiency with Git for version control and collaborative development workflows.

Preferred Skills:

• Experience with component library development (e.g., Storybook) or design system management.
• Familiarity with build tools and module bundlers (e.g., Webpack, Vite).
• Understanding of RESTful APIs and asynchronous request handling.
• Experience with performance monitoring and optimization tools.
• Familiarity with Content Management Systems (CMS) and their integration with front-end frameworks.

📝 Enhancement Note: The required skills highlight a strong technical foundation in front-end development, with React and Next.js being central. The emphasis on accessibility, SEO, and UI/UX collaboration points to a role that requires a holistic approach to web development, ensuring both technical performance and user experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 distinct projects demonstrating responsive web design and front-end development capabilities.
• Projects should highlight the use of modern frameworks (React/Next.js) and clearly articulate the technical challenges and solutions implemented.
• Include examples of code snippets or links to live projects that demonstrate clean, well-structured, and maintainable code.
• Demonstrate experience in implementing accessibility (WCAG) and SEO best practices within your projects.
• Provide context on your role in each project, detailing your specific contributions to design translation, development, and optimization.

Process Documentation:

• Be prepared to discuss your process for translating design mockups and prototypes into functional web pages, emphasizing efficiency and accuracy.
• Outline your approach to optimizing web performance, including specific techniques used for faster load times and improved user experience.
• Describe your methodology for ensuring cross-browser compatibility and adherence to accessibility standards.
• Explain your experience with code reviews, version control (Git), and collaborative development workflows.

📝 Enhancement Note: For a technical web designer role, the portfolio is critical. It should serve as tangible evidence of coding proficiency, understanding of modern frameworks, and adherence to best practices in performance, accessibility, and SEO. The ability to articulate the "why" and "how" behind project decisions is key.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: AUD $85,000 - $115,000 per annum.
• Rationale: This estimate is based on industry benchmarks for experienced Web Designers/Front-End Developers with 3-5 years of experience in Sydney, Australia, considering the hybrid work model and the specialized skills in React/Next.js. Factors such as specific technical depth, portfolio strength, and negotiation will influence the final offer. Local market data for similar technical roles in Sydney was consulted to arrive at this range.

Benefits:

• Hybrid Work Environment: Enjoy a balance of remote work flexibility and in-office collaboration, including access to an on-site barista.
• Purpose Days: Three additional paid leave days per year to dedicate to volunteering, personal projects, or personal well-being.
• Paid Parental Leave: Comprehensive paid parental leave benefits.
• Complimentary Product Access: Free access to all 3P Learning's award-winning educational products.
• Professional Development: Opportunities for continuous learning and skill enhancement.
• Global Reach: Be part of an ASX-listed company with a significant international presence.
• Collaborative Culture: Work with passionate, creative colleagues in an innovative and supportive environment.

Working Hours:

• Standard full-time hours, with flexibility offered through the hybrid work arrangement. The role is designed to accommodate focused remote work and collaborative in-office sessions.

📝 Enhancement Note: The salary range is an estimation for the Sydney market, reflecting the specified experience level and the technical nature of the role. Benefits are detailed to highlight the attractive aspects of working at 3P Learning, particularly the unique "Purpose Days" and hybrid flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Education / EdTech. 3P Learning operates within the rapidly evolving educational technology sector, providing digital learning tools that impact millions of students globally. This context means a focus on user engagement, efficacy of learning tools, and a commitment to innovation in educational delivery. Company Size: 3P Learning is a mid-to-large sized organization, being ASX-listed. This implies a structured environment with established processes, but also one where individual contributions are visible and can have a significant impact. Founded: Information on the exact founding date is not directly provided but 3P Learning has a history of developing well-known educational products like Mathletics and Reading Eggs, suggesting a stable and experienced company.

Team Structure:

• The Web Designer will join the B2C Marketing team, indicating a focus on customer acquisition and engagement for 3P Learning's consumer-facing products.
• This team likely comprises marketing specialists, content creators, and potentially other technical roles, requiring close collaboration with product and development teams.
• The reporting structure will likely involve a Marketing Manager or a Head of Digital Marketing, with direct interaction with designers and developers.

Methodology:

• Data-Driven Marketing: Expect a strong emphasis on data analysis to inform website design and optimization decisions, focusing on conversion rates, user engagement, and campaign performance.
• Agile Development Principles: Collaboration with developers suggests an agile or iterative approach to web development, involving regular sprints, feedback loops, and continuous improvement.
• User-Centric Design: A core methodology will be to prioritize user needs and experiences, ensuring websites are intuitive, accessible, and effective for students, parents, and educators.

Company Website: https://www.3plearning.com/

📝 Enhancement Note: The company context highlights 3P Learning's position as a significant player in EdTech. The role's placement within the B2C Marketing team underscores its direct contribution to customer acquisition and brand presence, requiring a blend of technical skill and marketing acumen.

📈 Career & Growth Analysis

Operations Career Level: This role sits at an experienced individual contributor level, typically referred to as a Mid-Level to Senior Web Designer/Front-End Developer. It requires a strong technical foundation and the ability to work autonomously on complex tasks while also collaborating effectively within a team. The "Technical" aspect of the title suggests a focus on implementation and problem-solving rather than purely conceptual design. Reporting Structure: The Web Designer will report into the B2C Marketing team, likely to a Marketing Manager or Head of Digital. They will work closely with UI/UX designers, other front-end developers, and marketing specialists, necessitating strong communication and collaboration skills. Operations Impact: The role has a direct impact on 3P Learning's B2C customer acquisition and engagement strategies. High-performing, well-designed, and optimized marketing websites and landing pages are crucial for converting potential users into paying customers for products like Mathletics and Reading Eggs. This role directly contributes to revenue generation and brand perception in the digital space.

Growth Opportunities:

• Technical Specialization: Deepen expertise in React, Next.js, and other front-end technologies, potentially becoming a go-to specialist for complex implementations.
• Leadership Development: With experience, opportunities may arise to mentor junior designers/developers, lead technical aspects of web projects, or transition into a Tech Lead role for web initiatives.
• Cross-Functional Expansion: Gain broader exposure to marketing strategies, SEO, content management, and potentially full-stack development, opening doors to roles like Digital Marketing Technologist or Product Developer.
• Industry Expertise: Develop specialized knowledge within the EdTech sector, becoming an expert in creating effective digital learning platforms and marketing funnels.

📝 Enhancement Note: The growth path for this role leans heavily towards technical deepening within front-end development and web operations, with potential avenues into team leadership or broader digital marketing technology roles. The impact on revenue is clear given the marketing focus.

🌐 Work Environment

Office Type: The role is hybrid, meaning it combines remote work with office-based collaboration. 3P Learning offers a hybrid environment that includes focused work time at home and collaborative sessions at their Leichhardt office. Office Location(s): The primary office location is Leichhardt, New South Wales (Sydney). This location is noted for having an "in-house barista," suggesting a modern and employee-focused office environment. Workspace Context:

• Collaborative Hub: The Leichhardt office serves as a hub for teamwork, brainstorming, and cross-functional interaction, fostering a dynamic and energetic atmosphere.
• Technology & Tools: Employees can expect access to the necessary development tools and technologies required for effective web design and front-end development, supported by the company's IT infrastructure.
• Team Interaction: The hybrid model allows for structured in-person collaboration sessions, ideal for complex problem-solving, team alignment, and building strong working relationships with designers, marketers, and developers.

Work Schedule: Standard full-time working hours are expected, with the flexibility to split time between home and the Leichhardt office. This arrangement allows for efficient task management, deep work, and necessary team synchronization.

📝 Enhancement Note: The hybrid model is a key feature, offering flexibility while ensuring team cohesion and collaborative opportunities. The mention of an "in-house barista" hints at a company culture that invests in employee comfort and workplace experience.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and portfolios to assess technical skills, relevant experience, and alignment with role requirements.
• Technical Assessment/Portfolio Review: A crucial stage where candidates will present their portfolio, discuss past projects, and potentially complete a technical challenge or coding exercise. This is to evaluate practical skills in HTML, CSS, JavaScript, and front-end frameworks.
• Hiring Manager Interview: A discussion focused on experience, problem-solving approach, understanding of UI/UX principles, and how the candidate's skills align with the B2C Marketing team's objectives.
• Team/Stakeholder Interviews: Meetings with potential colleagues (e.g., designers, marketers, developers) to assess collaboration style, communication skills, and cultural fit within the team and the broader 3P Learning organization.
• Final Interview/Offer: A concluding discussion, potentially with senior leadership, to finalize the offer.

Portfolio Review Tips:

• Structure Your Narrative: For each project, clearly state the objective, your role, the technologies used, the challenges faced, and the outcomes achieved (quantify where possible).
• Highlight Technical Proficiency: Showcase clean, well-commented code (e.g., via GitHub links), responsive implementations, and examples of accessibility/SEO integration.
• Demonstrate Framework Expertise: Focus on projects built with React and Next.js, explaining architectural decisions and component-based development approaches.
• Showcase Problem-Solving: Be prepared to discuss how you overcame technical hurdles, optimized performance, or improved user experience through design and code.
• Tailor to 3P Learning: If possible, subtly align your portfolio presentation with 3P Learning's mission in digital education and their product offerings.

Challenge Preparation:

• Coding Exercise: Expect a task that tests your ability to implement a UI component, fix a bug, or build a small feature using HTML, CSS, and JavaScript (likely within a React/Next.js context). Focus on clean code, responsiveness, and adherence to best practices.
• Design-to-Code Translation: Be ready to discuss how you would translate a provided design mockup into functional, accessible, and performant code.
• Performance Optimization Scenarios: Prepare to discuss how you would diagnose and resolve performance issues on a website.
• Accessibility Best Practices: Understand WCAG guidelines and be able to explain how to implement them in code.

📝 Enhancement Note: The interview process heavily emphasizes practical technical skills and portfolio demonstration. Candidates should be prepared to not only talk about their experience but also show concrete examples of their work and problem-solving abilities.

🛠 Tools & Technology Stack

Primary Tools:

• Front-End Frameworks: React, Next.js are central to the role.
• Core Web Technologies: HTML5, CSS3 (Sass/SCSS), JavaScript (ES6+).
• Version Control: Git (essential for collaborative development).
• Design Tools: While not a primary tool for the designer, familiarity with tools like Figma, Sketch, or Adobe XD will be beneficial for collaborating with designers.

Analytics & Reporting:

• Web Analytics: Google Analytics or similar platforms for tracking website performance, user behavior, and campaign effectiveness.
• Performance Monitoring Tools: Lighthouse, WebPageTest, or browser developer tools for analyzing and optimizing site speed and performance.
• SEO Tools: SEMrush, Ahrefs, or Google Search Console for SEO analysis and implementation.

CRM & Automation:

• While not directly managing CRM/automation systems, understanding how front-end integrations work with marketing automation platforms and CRMs may be beneficial for campaign landing pages.
• Integration: Experience with integrating front-end applications with APIs (RESTful) and backend services.

📝 Enhancement Note: The technology stack is heavily focused on modern front-end development tools and practices. Proficiency in React and Next.js is non-negotiable, alongside a strong understanding of core web technologies and their application in creating high-performance, accessible, and SEO-friendly websites.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore and implement new technologies and approaches to enhance web experiences and marketing effectiveness.
• Collaboration: A strong emphasis on teamwork, open communication, and mutual support across design, marketing, and development functions.
• User-Centricity: A commitment to understanding and meeting the needs of students, teachers, and parents through intuitive and engaging digital products.
• Quality & Excellence: A dedication to delivering high-quality, performant, and visually polished web solutions that uphold brand integrity.
• Continuous Improvement: A mindset of learning, adapting, and refining processes and skills in response to evolving technologies and user feedback.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with designers to translate vision into reality, marketers to align with campaign goals, and developers to ensure technical feasibility and integration.
• Feedback-Rich Environment: Expect a culture where constructive feedback is regularly exchanged during code reviews, design critiques, and project debriefs to foster collective growth and project success.
• Knowledge Sharing: A proactive approach to sharing insights, best practices, and learnings related to web technologies, performance optimization, and user experience within the team.

📝 Enhancement Note: The culture at 3P Learning, particularly within the B2C Marketing and Digital teams, emphasizes collaboration, innovation, and a user-focused approach, all underpinned by a commitment to quality and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and Features: Effectively optimizing web performance while incorporating advanced features and dynamic content required for marketing campaigns.
• Cross-Browser & Device Compatibility: Ensuring a consistent and high-quality experience across a wide range of browsers, devices, and operating systems.
• Keeping Pace with Technology: Continuously learning and adapting to the rapid evolution of front-end frameworks, tools, and best practices.
• Translating Complex Designs: Accurately implementing intricate UI/UX designs into functional, responsive, and accessible code.
• Integration with Marketing Goals: Ensuring web development efforts directly support and drive B2C marketing objectives and conversion targets.

Learning & Development Opportunities:

• Advanced Framework Training: Opportunities to deepen expertise in React, Next.js, and explore related ecosystem tools.
• EdTech Industry Insights: Gaining specialized knowledge in the digital education sector, understanding user needs and market dynamics.
• Performance Optimization Techniques: Developing advanced skills in web performance analysis and improvement strategies.
• Accessibility Expertise: Becoming a subject matter expert in WCAG compliance and inclusive design principles for web applications.
• Potential for Project Leadership: As experience grows, opportunities to lead technical aspects of web projects and mentor junior team members.

📝 Enhancement Note: The challenges are typical for a technical web design role in a fast-paced marketing environment. The growth opportunities are geared towards enhancing technical expertise within front-end development and leveraging that within the unique context of the EdTech industry.

💡 Interview Preparation

Strategy Questions:

• Technical Approach: "Describe your process for taking a design mockup and turning it into a responsive, accessible, and performant web page using React/Next.js." Be ready to walk through your steps, tools, and considerations.
• Problem-Solving: "Tell me about a time you encountered a significant technical challenge in a web development project and how you resolved it. What was the outcome?" Focus on a specific, complex problem and your analytical approach.
• Performance Optimization: "How do you approach optimizing website performance? What tools do you use, and what are some common bottlenecks you look for?"
• Accessibility: "What are the key principles of web accessibility (WCAG), and how do you ensure your code meets these standards?"

Company & Culture Questions:

• Motivation: "Why are you interested in 3P Learning and this Web Designer role specifically?" Connect your skills and passion to their mission in education.
• Collaboration: "Describe your ideal working relationship with designers and marketers. How do you handle creative differences or conflicting priorities?"
• Learning: "How do you stay current with the latest web development trends and technologies?"

Portfolio Presentation Strategy:

• Storytelling: Frame your projects as solutions to problems, highlighting your specific contributions and the impact of your work.
• Code Clarity: Be prepared to discuss your code structure, component design, and any complex logic. If possible, have a GitHub repository ready.
• Metrics & Impact: Quantify achievements whenever possible (e.g., "improved load time by X%", "contributed to Y% increase in conversion rate").
• Live Demo/Screenshots: Use clear visuals and, if possible, a live demo of your most relevant projects.

📝 Enhancement Note: Preparation should focus on demonstrating both technical proficiency and an understanding of how web design contributes to marketing and business objectives within the EdTech sector. Practical examples and well-articulated processes are key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided BambooHR careers link.
• Portfolio Customization: Curate your portfolio to prominently feature projects showcasing React/Next.js development, responsive design, accessibility implementation, and performance optimization. Ensure clear explanations of your role and the technical solutions employed.
• Resume Optimization: Tailor your resume to highlight keywords found in the job description, such as "React," "Next.js," "HTML5," "CSS3," "JavaScript," "WCAG," "SEO," and "responsive design." Quantify achievements where possible.
• Interview Preparation: Practice articulating your design-to-code process, problem-solving methodologies, and how you contribute to marketing objectives. Prepare to present your portfolio confidently.
• Company Research: Familiarize yourself with 3P Learning's products (Mathletics, Reading Eggs, etc.), their mission in digital education, and their recent company news to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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