Web Designer (Remote from Sweden)

📍 Job Overview

Job Title: Web Designer (Remote from Sweden)
Company: Jobgether (on behalf of a partner company)
Location: Sweden
Job Type: Full-time
Category: Web Design & Implementation / Digital Marketing Operations
Date Posted: 2026-01-20
Experience Level: 2-5 Years
Remote Status: Fully Remote

🚀 Role Summary

• Design and implement high-performing websites and landing pages to drive engagement and conversions.
• Collaborate with marketing and sales teams to translate messaging into visually compelling, conversion-optimized digital assets.
• Maintain and evolve the design system across web and marketing collateral, ensuring brand consistency.
• Utilize analytics insights to optimize layouts, user experience, and overall performance of digital touchpoints.
• Create a range of sales enablement materials, including pitch decks, one-pagers, and case studies.

📝 Enhancement Note: While the title is "Web Designer," the responsibilities clearly indicate a blend of UX/UI design, front-end implementation, and digital marketing operations support. This role requires hands-on creation of functional web assets, not just conceptual design. The focus on conversion optimization and sales enablement positions this role firmly within a GTM operations context.

📈 Primary Responsibilities

• Design and build new website and landing pages using WordPress, Webflow, and Framer, prioritizing mobile-first, responsive, and high-performance execution.
• Refine existing web pages to enhance clarity, visual hierarchy, structure, and conversion effectiveness, applying CRO principles.
• Collaborate with senior designers and cross-functional teams to maintain and evolve the design system across all digital assets.
• Translate complex messaging frameworks and value propositions into clear, visually compelling layouts that effectively support growth campaigns and sales enablement initiatives.
• Create essential sales collateral, including pitch decks, one-pagers, case studies, brochures, and other campaign-specific visuals.
• Apply analytics insights, such as scroll depth, session replays, heatmaps, and CRO test results, to data-driven optimization of layouts and user journeys.
• Ensure all designed assets are polished, stable, performance-optimized, and strictly aligned with established brand standards and guidelines.

📝 Enhancement Note: The responsibilities emphasize a production-focused, results-driven approach. The mention of "conversion effectiveness," "growth campaigns," "sales enablement," and "analytics insights" clearly aligns this role with GTM operations, where design directly impacts business outcomes.

🎓 Skills & Qualifications

Education: Formal education in Design, Digital Media, Human-Computer Interaction, or a related field is beneficial but not strictly required if equivalent experience and portfolio demonstrate mastery.

Experience: 2–5 years of proven experience in web design and web implementation, with a strong track record of delivering functional digital assets.

Required Skills:

• Strong portfolio showcasing clean UI, effective visual hierarchy, precise spacing, and typography discipline across real, shipped websites and landing pages.
• Proficiency in Figma (advanced component usage, auto-layout, structured design systems).
• Hands-on experience with modern web implementation platforms such as Webflow, WordPress, and Framer.
• Ability to quickly learn and adapt to new design and implementation tools.
• Comfort and capability in making minor HTML/CSS adjustments to fine-tune designs and ensure optimal rendering.
• Solid understanding of UX fundamentals, including principles of spacing, rhythm, contrast, effective CTA placement, and narrative flow for user engagement.
• Demonstrated ability to collaborate effectively in a fast-paced environment, accept constructive feedback, and iterate rapidly on design solutions.

Preferred Skills:

• Experience working within B2B SaaS, agency, or service-based growth environments.
• Familiarity with Conversion Rate Optimization (CRO) methodologies and analytics tools like Hotjar, Google Analytics 4 (GA4), and A/B testing platforms.
• Skills in creating animations or micro-interactions using tools such as Webflow Interactions or Framer Motion.
• Basic awareness of Search Engine Optimization (SEO) principles, including semantic structure, accessibility standards, and performance optimization techniques.
• Experience supporting sales, Sales Development Representative (SDR), or customer success teams with tailored design assets for client interactions.

📝 Enhancement Note: The requirement for "real, shipped websites and landing pages (beyond Dribbble/Behance concepts)" indicates a strong emphasis on practical application and tangible results, typical for operations-focused roles where output directly impacts business metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a history of designing and implementing functional websites and landing pages, not just conceptual mockups.
• Clear case studies illustrating the process from initial concept or brief through to final, live implementation, highlighting problem-solving and design decisions.
• Examples showcasing proficiency in Figma, with emphasis on component libraries, auto-layout, and structured design systems that promote efficiency and scalability.
• Evidence of successful application of UX principles in real-world scenarios, detailing how design choices improved user flow, engagement, or conversion rates.
• Demonstrations of experience with at least one of the key platforms: WordPress, Webflow, or Framer, including examples of responsive design and performance optimization.

Process Documentation:

• Showcase ability to translate business requirements and messaging frameworks into effective digital designs and functional web pages.
• Provide examples of how analytics and user feedback (e.g., heatmaps, session replays, CRO tests) were used to inform design iterations and improve outcomes.
• Illustrate experience in maintaining brand consistency through the application and evolution of design systems across various digital touchpoints.

📝 Enhancement Note: For a role that bridges design and implementation, the portfolio is critical. It needs to prove not just aesthetic capability but also the ability to build functional, optimized web assets that contribute to business goals. Emphasis on "process" means showing how they work and achieve results.

💵 Compensation & Benefits

Salary Range: $1,500 – $2,000 USD per month. This range is competitive for a remote, full-time Web Designer role with 2-5 years of experience, particularly when considering the specific toolset and responsibilities outlined. The final compensation will be dependent on the candidate's experience, skill set, and demonstrated proficiency in the required design and implementation tools.

Benefits:

• Competitive monthly compensation package ($1,500–$2,000 USD).
• Opportunity to work remotely, offering flexibility and a global talent pool access.
• Hands-on experience with modern web design tools and growth-focused design projects, fostering skill development.
• Exposure to end-to-end digital design processes, from user experience and web development to marketing campaign execution.
• Opportunities to develop specialized skills in analytics-driven design and conversion optimization techniques.

Working Hours: 40 hours per week. While the role is remote, adherence to standard working hours is expected to facilitate collaboration and project delivery within the partner company's operational framework. Specific daily schedules may offer some flexibility, but consistent availability for team syncs and project work is crucial.

📝 Enhancement Note: The salary is provided in USD for a role based in Sweden. This suggests the partner company may be US-based or operating on a global compensation model. The stated range is on the lower end for a fully remote role in Sweden if converted to SEK, but is competitive for a remote role managed by a US-based entity.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company likely operates within the technology sector, potentially B2B SaaS, digital services, or a growth-focused marketing agency, given the emphasis on growth campaigns, sales enablement, and conversion optimization. Jobgether itself is a platform for remote hiring, indicating an alignment with modern, distributed workforces. Company Size: Not specified, but the mention of "senior designers" and a structured process suggests a company beyond a small startup, likely a small to medium-sized business (SMB) or a division within a larger organization that values specialized design and production talent. Founded: Not specified.

Team Structure:

• The Web Designer will likely join a Marketing or GTM (Go-To-Market) team, reporting to a Marketing Manager, Head of Marketing, or a Senior Designer.
• Collaboration will be frequent with marketing specialists, content creators, sales teams (SDRs, account executives), and potentially product teams.
• The team structure likely emphasizes cross-functional workflows, where design is integrated early in campaign planning and sales strategy.

Methodology:

• Data-driven decision-making is a core methodology, with a strong reliance on analytics (GA4, Hotjar) and CRO principles to guide design and optimize performance.
• Agile or iterative design processes are likely employed, allowing for quick adaptation based on user feedback and performance metrics.
• Emphasis on a design system promotes consistency and efficiency across all digital touchpoints.

Company Website: https://jobgether.com/ (This refers to the posting platform; the partner company's website is not specified).

📝 Enhancement Note: The partner company's specific industry and size are inferred from the role's responsibilities and requirements. The focus on GTM functions implies a business-oriented culture where design directly contributes to revenue generation.

📈 Career & Growth Analysis

Operations Career Level: This role represents an intermediate-level position within a digital design and marketing operations function. It requires practical implementation skills beyond pure conceptual design, positioning it as a "Web Designer & Implementer" or "Digital Production Designer." It's a step towards roles like Senior Web Designer, UX/UI Lead, or Digital Marketing Operations Specialist, depending on skill development.

Reporting Structure: Likely reports to a Marketing Lead or Senior Designer within the partner company. This structure provides mentorship and oversight while allowing for independent execution of design and implementation tasks.

Operations Impact: This role has a direct impact on lead generation, conversion rates, brand perception, and sales enablement. By creating effective digital assets and optimized web experiences, the designer contributes directly to the company's revenue pipeline and market presence.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific platforms (Webflow, Framer), advanced UX/UI design, CRO strategies, or front-end development (HTML/CSS).
• Leadership Potential: Progress to a Senior Web Designer role, leading design projects, mentoring junior designers, or contributing to strategic design initiatives.
• Cross-Functional Development: Gain exposure to broader marketing operations, campaign management, or even product design through collaborative projects.
• Industry Exposure: Develop a strong portfolio within B2B SaaS or similar growth-oriented industries, enhancing marketability.

📝 Enhancement Note: The role offers a solid foundation for a career in digital design with a strong operational and GTM focus. The emphasis on implementation and analytics differentiates it from purely creative design roles, opening paths into more technical or strategic operations functions.

🌐 Work Environment

Office Type: Fully Remote. This means the work environment is home-based, requiring strong self-discipline, effective time management, and reliable technology infrastructure.

Office Location(s): Remote from Sweden. This specifies a geographic constraint for eligibility, likely due to employment regulations, tax implications, or timezone alignment.

Workspace Context:

• The workspace is expected to be a professional home office setup conducive to focused design work and online collaboration.
• Access to necessary software and tools will be provided or expected to be maintained by the candidate.
• Collaboration will primarily occur through digital communication platforms (e.g., Slack, email, video conferencing).

Work Schedule: Standard 40-hour work week. While remote, maintaining consistent availability during core business hours relevant to the partner company's operational timezone (likely European or North American) will be important for team integration and project coordination.

📝 Enhancement Note: The "Remote from Sweden" specification is key. Candidates must be legally able to work in Sweden and understand any implications for remote employment contracts.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review by Jobgether's AI and potentially a human screener to assess core requirements.
• Portfolio Review: The primary focus will be on the candidate's portfolio. Expect detailed questions about specific projects, design choices, problem-solving approaches, and the implementation process.
• Skills Assessment: Potential for a practical design or implementation task (e.g., a small landing page refinement exercise, Figma component build) or a technical interview focusing on HTML/CSS or platform-specific knowledge.
• Team/Hiring Manager Interview: Discussion about collaboration style, experience in fast-paced environments, understanding of UX/CRO principles, and cultural fit with the partner company.
• Final Interview: May involve higher-level strategic questions or a discussion about career aspirations and alignment with the company's long-term goals.

Portfolio Review Tips:

• Highlight Impact: For each project, clearly articulate the problem statement, your role, the design process, the tools used, and, most importantly, the measurable results or impact (e.g., increased conversion rates, improved user engagement, successful campaign execution).
• Showcase Process: Include wireframes, user flows, A/B test variations, and explanations of design decisions. Demonstrate your thinking behind the design.
• Platform Proficiency: Ensure your portfolio clearly demonstrates your skills with Figma, Webflow, WordPress, and Framer. Include live links or detailed walkthroughs of implemented sites.
• Cleanliness & Structure: Organize your portfolio logically. Use clear headings, concise descriptions, and high-quality visuals. Ensure it's easy to navigate and understand.
• "Shipped" Examples: Prioritize projects that are live and have had real-world impact over purely conceptual or "Dribbble-style" pieces.

Challenge Preparation:

• Be prepared to discuss how you would approach optimizing an existing landing page for better conversion.
• Practice articulating the benefits of a design system for brand consistency and development efficiency.
• Review common CRO strategies and be ready to explain how design contributes to them.
• Familiarize yourself with the core functionalities of Webflow, WordPress, and Framer, and be ready to discuss their pros and cons for different project types.

📝 Enhancement Note: The emphasis on a "portfolio showcasing clean UI, visual hierarchy, spacing, and typography discipline" and "real, shipped websites" means candidates should curate their strongest, most relevant work and be prepared to discuss the business outcomes achieved.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and managing design systems (components, auto-layout). Expect a deep dive into proficiency here.
• Webflow: A primary platform for building responsive, interactive websites with advanced design capabilities and CMS integration.
• WordPress: A widely used CMS, requiring familiarity with theme customization, plugin integration, and content management.
• Framer: A newer, powerful tool for interactive design and web implementation, often used for more dynamic or complex web experiences.

Analytics & Reporting:

• Google Analytics 4 (GA4): Understanding how to interpret website traffic, user behavior, and conversion data.
• Hotjar (or similar): Familiarity with heatmaps, session recordings, and user feedback tools to understand user interaction patterns.
• A/B Testing Platforms: Experience with tools for testing design variations to optimize conversion rates.

CRM & Automation:

• Basic understanding of CRM systems (e.g., Salesforce, HubSpot): While not a direct CRM role, understanding how web forms and landing pages integrate with CRMs for lead capture is beneficial.
• Marketing Automation Tools (e.g., HubSpot, Marketo): Awareness of how digital assets connect to email campaigns and marketing automation workflows.

📝 Enhancement Note: Proficiency in Figma, Webflow, and WordPress is non-negotiable. The ability to "quickly learn new tools" is also a key indicator of adaptability in a dynamic tech environment.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using analytics and user feedback to inform design choices and measure success.
• Efficiency and Performance: Commitment to creating high-performing, optimized web assets that load quickly and function flawlessly.
• User-Centricity: Prioritizing the user experience by applying UX fundamentals and continuously seeking to improve usability and clarity.
• Collaboration and Iteration: A willingness to work closely with cross-functional teams, accept feedback, and iterate on designs rapidly to achieve optimal outcomes.
• Brand Integrity: Upholding brand standards and visual consistency across all digital touchpoints.

Collaboration Style:

• Cross-Functional Integration: Actively working with marketing, sales, and potentially product teams to ensure design aligns with broader business objectives.
• Feedback-Driven: Openness to receiving and providing constructive feedback to enhance designs and processes.
• Agile and Responsive: Adapting to changing project requirements and deadlines in a fast-paced, production-oriented environment.

📝 Enhancement Note: The values lean towards a practical, results-oriented culture where design is a tool for achieving business goals, rather than an end in itself.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Performance: Creating visually appealing designs that also meet strict performance and loading speed requirements.
• Rapid Iteration in a Fast-Paced Environment: Adapting to frequent feedback and project changes while maintaining high-quality output.
• Translating Complex Messaging: Effectively conveying technical or intricate value propositions through clear, concise visual design and web copy.
• Staying Current with Tools: Continuously learning and mastering new features and capabilities in platforms like Webflow, Framer, and Figma.

Learning & Development Opportunities:

• Advanced Platform Mastery: Opportunities to become an expert in Webflow, Framer, or advanced Figma usage.
• CRO & Analytics Specialization: Developing deeper skills in conversion rate optimization, A/B testing, and data analysis for design.
• Front-End Development Skills: Enhancing HTML/CSS capabilities for more complex implementation tasks.
• B2B SaaS/Growth Design: Gaining specialized experience and a strong portfolio within a high-growth industry.

📝 Enhancement Note: The role offers a clear path for growth by focusing on in-demand skills like Webflow implementation, analytics-driven design, and CRO, which are highly valued in GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a complex client brief with performance constraints. How did you approach it, and what was the outcome?" (Focus on problem-solving, technical trade-offs, and results).
• "How do you ensure brand consistency across different digital assets, especially when working with a design system?" (Highlight process, tool usage, and attention to detail).
• "Walk me through a project where you used analytics or user feedback to significantly improve a website's performance or conversion rate." (Emphasize data-driven approach, specific metrics, and impact).
• "What are your preferred methods for collaborating with marketing and sales teams to gather requirements and feedback?" (Showcase communication, teamwork, and understanding of GTM needs).

Company & Culture Questions:

• "What interests you about this role and working remotely from Sweden?" (Demonstrate research and alignment with remote work).
• "How do you stay updated on the latest trends in web design, UX, and web development tools?" (Show passion for continuous learning).
• "Describe your experience working in a fast-paced, production-focused environment. How do you manage your workload and priorities?" (Highlight time management and resilience).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the "Before" (problem/challenge), "During" (your process, solutions, tools), and "After" (results, impact, learnings).
• Quantify Impact: Whenever possible, use numbers and metrics to demonstrate the success of your designs (e.g., "Increased conversion rate by X%", "Reduced bounce rate by Y%", "Improved page load speed by Z seconds").
• Showcase Technical Proficiency: Be ready to discuss your implementation process, any HTML/CSS adjustments made, and how you leveraged the specific features of Webflow, WordPress, or Framer.
• Highlight Collaboration: If possible, mention how you collaborated with stakeholders and incorporated their feedback.
• Keep it Concise: Focus on the most impactful projects and be prepared to answer questions rather than presenting every detail.

📝 Enhancement Note: Candidates should prepare to discuss specific projects that demonstrate their ability to design, build, and optimize web assets that directly contribute to business objectives, using data to back up their claims.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Jobgether link.
• Curate your portfolio: Ensure it prominently features live websites and landing pages you have designed and implemented using Figma, Webflow, WordPress, or Framer. Highlight your UI/UX skills, visual hierarchy, and responsiveness.
• Tailor your resume: Emphasize your 2-5 years of experience in web design and implementation, mentioning specific tools and platforms (Figma, Webflow, WordPress, Framer) and any experience with CRO, analytics, or sales collateral creation. Use keywords from the job description.
• Prepare your narrative: Be ready to discuss specific projects in detail, focusing on the problem, your solution, the process, and the measurable results. Practice articulating how your design work contributes to business goals like lead generation and conversion optimization.
• Research the context: Understand Jobgether's role as a hiring platform and the implications of a "remote from Sweden" position. Be prepared to discuss your understanding of growth-focused design and GTM operations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---