Web Designer (Remote from Poland)

📍 Job Overview

Job Title: Web Designer (Remote from Poland) Company: Jobgether (on behalf of a partner company) Location: Poland Job Type: Full-time Category: Web Design & Implementation Date Posted: 2026-01-20 Experience Level: 2-5 Years Remote Status: Fully Remote

🚀 Role Summary

• Design and implement high-performing websites and landing pages using modern web platforms such as WordPress, Webflow, and Framer.
• Collaborate with marketing and sales teams to translate messaging and value propositions into visually compelling, conversion-optimized digital assets.
• Refine existing web pages and create sales collateral (pitch decks, one-pagers, case studies) to enhance brand consistency and support growth campaigns.
• Apply analytics insights (e.g., scroll depth, heatmaps, CRO tests) to iteratively optimize layouts and user experience for maximum engagement and lead generation.
• Maintain high standards for design quality, performance optimization, and brand alignment across all digital touchpoints.

📝 Enhancement Note: This role is a hybrid of visual design and technical implementation, focusing on conversion-rate optimization (CRO) and user experience (UX) within a production-oriented environment. The emphasis is on shipped products and measurable impact, rather than purely conceptual design.

📈 Primary Responsibilities

• Design and build new websites and landing pages from concept to deployment, ensuring mobile-first, responsive, and high-performance execution across WordPress, Webflow, and Framer.
• Conduct detailed analysis and refinement of existing web pages to improve clarity, visual hierarchy, structural integrity, and overall conversion effectiveness.
• Partner with senior designers to ensure the consistent application and evolution of the design system across web platforms and various marketing collateral.
• Translate complex messaging frameworks and value propositions into clear, visually compelling layouts that directly support growth campaigns and sales enablement initiatives.
• Develop a range of sales collateral, including professional pitch decks, informative one-pagers, detailed case studies, brochures, and impactful campaign visuals.
• Systematically apply insights derived from analytics and user behavior tools (such as scroll depth, session replays, heatmaps, and CRO tests) to optimize designs and enhance user journeys.
• Ensure all final designs are meticulously polished, technically stable, performance-optimized for speed, and strictly aligned with established brand standards and guidelines.

📝 Enhancement Note: The responsibilities highlight a strong focus on actionable design that directly contributes to business objectives (engagement, conversions, sales enablement) rather than purely aesthetic considerations. The iterative process driven by analytics is a key differentiator for this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and practical experience are paramount. Candidates with degrees in Design, Human-Computer Interaction, Marketing, or related fields may find their background beneficial. Experience: 2–5 years of hands-on experience in web design and practical web implementation.

Required Skills:

• Strong portfolio showcasing clean UI design, effective visual hierarchy, meticulous spacing, and a disciplined approach to typography.
• Proven experience delivering real, shipped websites and landing pages that have been live and functional, beyond conceptual design portfolios.
• High proficiency in Figma, with demonstrated experience in creating and utilizing components, auto-layout, and structured design systems.
• Expertise in web implementation platforms including Webflow, WordPress, and Framer, with a demonstrable ability to quickly learn and adapt to new tools and technologies.
• Comfortable and capable of making minor HTML and CSS adjustments to fine-tune designs or resolve implementation issues.
• Solid foundational understanding of User Experience (UX) principles, including effective spacing, rhythm, contrast, strategic Call-to-Action (CTA) placement, and persuasive narrative flow in digital interfaces.
• Excellent collaboration skills, with the ability to effectively receive and integrate feedback, and to iterate rapidly within a fast-paced production environment.

Preferred Skills:

• Prior experience working within B2B SaaS, agency environments, or service-based growth-focused companies.
• Familiarity with Conversion Rate Optimization (CRO) methodologies and analytics tools such as Hotjar, Google Analytics 4 (GA4), and A/B testing platforms.
• Skills in creating engaging animations or micro-interactions using tools like Webflow Interactions or Framer Motion.
• Basic awareness of Search Engine Optimization (SEO) principles, including semantic structure, web accessibility standards, and performance optimization techniques relevant to web design.
• Experience in creating design assets to support sales, Sales Development Representative (SDR), or customer success teams.

📝 Enhancement Note: The emphasis on "real, shipped websites" and proficiency in specific implementation tools (Webflow, WordPress, Framer) alongside design tools (Figma) indicates a hands-on role that bridges design and development. The "nice to have" skills further point towards a growth-oriented, data-informed approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of at least 3-5 developed, live websites or landing pages that demonstrate your design and implementation skills.
• Clear examples of how you applied UX principles (e.g., spacing, hierarchy, narrative flow) to improve user experience and drive conversions.
• Documentation of your process, including wireframing, prototyping (using Figma), and the final implemented product.
• Evidence of iterative design based on feedback or performance data, highlighting problem-solving and adaptation.
• Projects that demonstrate an understanding of brand consistency and the translation of messaging into visual design.

Process Documentation:

• Outline your typical workflow for designing and implementing a new landing page or website section, from brief to launch.
• Describe how you incorporate user feedback and analytics data into your design iterations.
• Detail your approach to ensuring designs are responsive, performant, and maintain brand integrity.
• Provide examples of how you have collaborated with marketing or sales teams to achieve campaign or enablement goals.

📝 Enhancement Note: The portfolio requirements are highly practical, emphasizing tangible results and a structured design-to-implementation process. Candidates should be prepared to walk through their projects and explain their design decisions and implementation choices.

💵 Compensation & Benefits

Salary Range: $1,500–$2,000 USD per month. This range is competitive for a remote Web Designer role in Poland, considering the specified experience level and the cost of living in the region.

Benefits:

• Competitive monthly compensation: $1,500–$2,000 USD, dependent on experience and skills.
• Opportunity to work remotely from anywhere within Poland, offering flexibility and work-life balance.
• Hands-on experience with modern web design and implementation tools, fostering continuous skill development.
• Exposure to end-to-end digital design processes, covering UX, web development, and marketing campaign execution.
• Opportunities to develop specialized skills in analytics-driven design and conversion rate optimization (CRO).

Working Hours: Typically 40 hours per week, with flexibility expected to accommodate collaboration across different time zones if necessary, though primarily focused on Polish working hours.

📝 Enhancement Note: The salary is provided in USD, which is common for remote roles sourced internationally. The range is consistent with mid-level web designer salaries, particularly for roles requiring implementation skills. The benefits focus on professional development and flexible work arrangements, typical for tech and design roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company likely operates in a sector that heavily relies on digital presence and lead generation, such as B2B SaaS, technology services, or a digital agency, given the role's focus on growth and conversion optimization. Company Size: Information on the specific partner company's size is not provided, but the nature of the role suggests a dynamic environment, possibly a growing startup or a well-established company with a dedicated growth/marketing team. This implies opportunities for direct impact and visibility. Founded: Not specified for the partner company.

Team Structure:

• The Web Designer will likely be part of the Marketing or Growth team, working closely with marketing managers, content creators, and potentially sales enablement specialists.
• Reporting structure would typically be to a Marketing Lead, Head of Growth, or a Senior Designer.
• Cross-functional collaboration is essential, involving close interaction with marketing specialists to understand campaign goals and with sales teams to ensure collateral meets their needs.

Methodology:

• Data-driven design decisions, utilizing analytics and CRO tools for continuous improvement.
• Agile or iterative development approach for web projects, allowing for quick updates and A/B testing.
• Emphasis on brand consistency and adherence to design systems.
• Collaborative problem-solving and open feedback loops to refine designs and implementation.

Company Website: Not directly provided for the partner company; Jobgether’s website is jobgether.com.

📝 Enhancement Note: The role's focus on conversion optimization and sales enablement suggests a company culture that is results-oriented and values measurable impact. Collaboration with cross-functional teams is a critical aspect of this culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Web Designer, requiring 2-5 years of experience. It involves both creative design and technical implementation, offering a blend of skills development. Reporting Structure: Likely reports to a Marketing Manager, Head of Growth, or a Senior Designer, providing clear direction and feedback. Operations Impact: The Web Designer's work directly impacts lead generation, user engagement, conversion rates, and the overall perception of the company's brand and product. Their contributions are critical for driving business growth and supporting sales efforts.

Growth Opportunities:

• Skill Advancement: Deepen expertise in specific web platforms (Webflow, WordPress, Framer), advanced UX/UI design, and conversion rate optimization techniques.
• Specialization: Potential to specialize further in areas like CRO, interactive design, or front-end development for web assets.
• Leadership Potential: With proven success, opportunities may arise to lead design projects, mentor junior designers, or contribute to the development of the company's design system and brand guidelines.
• Cross-functional Exposure: Gain broader experience by working closely with marketing, sales, and product teams, understanding their operational needs and contributing to broader GTM strategies.

📝 Enhancement Note: The role offers a solid foundation for a career in digital design with a strong emphasis on performance and business impact. Growth is likely tied to mastering implementation tools and demonstrating quantifiable results from design efforts.

🌐 Work Environment

Office Type: Fully Remote. This means the work environment is home-based, requiring self-discipline and effective remote communication. Office Location(s): Poland. The role is specifically for individuals residing and legally able to work in Poland.

Workspace Context:

• Requires a dedicated, professional home office setup conducive to focused design work and virtual collaboration.
• Access to reliable high-speed internet is crucial for remote work and seamless use of online design and collaboration tools.
• The environment fosters autonomy and requires proactive communication to stay connected with the team and stakeholders.
• Opportunities for virtual team-building activities and regular check-ins to maintain a connected and collaborative atmosphere.

Work Schedule: Standard full-time hours (approximately 40 hours per week), with potential for some flexibility. Adherence to Polish working hours is expected, with occasional adjustments for urgent projects or cross-time zone collaboration.

📝 Enhancement Note: As a fully remote position, success hinges on the candidate's ability to manage their time effectively, maintain strong communication, and create a productive home workspace. The focus is on output and results, irrespective of physical location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio by Jobgether's AI and potentially an initial human screen to assess basic qualifications and fit.
• Portfolio Deep Dive: A dedicated session with the hiring company to thoroughly review your portfolio, focusing on specific projects, your design process, and implementation skills. Be prepared to discuss your rationale behind design choices and how you measured success.
• Technical/Skills Assessment: This may involve a small design challenge or a discussion about your proficiency with Figma, Webflow, WordPress, and HTML/CSS adjustments.
• Behavioral/Team Fit Interview: Discussion with the hiring manager or team members to assess your collaboration style, problem-solving approach, and cultural alignment with the partner company.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your required skills: clean UI, visual hierarchy, spacing, typography, and importantly, live implementations with measurable outcomes.
• Showcase Process: For each project, clearly outline the problem, your design process (from wireframing to implementation), the tools used (Figma, Webflow, etc.), and the results achieved.
• Highlight Implementation: Explicitly detail your role in implementing the designs, including any HTML/CSS adjustments made.
• Quantify Impact: If possible, include data on conversion improvements, engagement metrics, or user feedback related to your designs.
• Tell a Story: Frame your projects as narratives that demonstrate your problem-solving abilities and your understanding of business objectives.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly. Prioritize core requirements and demonstrate a structured approach.
• For implementation-focused challenges, be ready to discuss how you would translate a design into a functional web page using the specified tools.
• Practice articulating your thought process clearly and concisely, especially regarding design decisions and technical implementation choices.

📝 Enhancement Note: The application process emphasizes a practical assessment of skills through the portfolio. Candidates should prepare to demonstrate not just design aesthetics but also the technical ability to implement and optimize web designs, backed by evidence of their impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and system component management. Proficiency in auto-layout and component-based design is expected.
• Webflow: A key platform for building responsive, visually rich websites with advanced design capabilities and integrated CMS.
• WordPress: Widely used CMS for website development, requiring familiarity with themes, plugins, and content management.
• Framer: Another modern design and prototyping tool, potentially used for specific interactive or component-based design tasks.

Analytics & Reporting:

• Hotjar / Similar Heatmapping Tools: For understanding user behavior on live pages (scroll depth, clicks, session replays).
• Google Analytics 4 (GA4) / Similar Web Analytics: For tracking website traffic, user engagement, and conversion metrics.
• A/B Testing Platforms: Tools for running experiments to compare different design variations and optimize for conversions.

CRM & Automation:

• While not primary tools for this role, a basic understanding of how website designs integrate with CRM systems (e.g., for lead capture forms) and marketing automation platforms may be beneficial.

📝 Enhancement Note: Proficiency in Figma for design and at least one primary implementation platform (Webflow, WordPress, or Framer) is critical. Familiarity with analytics and CRO tools is highly desirable, indicating a data-driven approach to design.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Designs and optimizations are guided by analytics and user feedback, focusing on measurable results.
• User-Centricity: Prioritizing the user experience to ensure clarity, ease of use, and effective conversion pathways.
• Efficiency & Performance: Commitment to building fast-loading, stable, and well-structured web assets.
• Collaboration & Feedback: Openness to constructive criticism and active participation in team discussions to refine work.
• Brand Consistency: Upholding brand standards across all digital touchpoints to maintain a cohesive and professional image.

Collaboration Style:

• Proactive and communicative, especially in a remote setting, ensuring clear understanding of project goals and feedback.
• Team-oriented, working closely with marketing, sales, and potentially product teams to achieve shared objectives.
• Iterative and adaptable, embracing feedback loops to continuously improve designs and implementations.
• Focused on delivering high-quality, impactful work within project timelines.

📝 Enhancement Note: The culture likely values individuals who are not only creative but also analytical, collaborative, and focused on delivering tangible business outcomes through their design and implementation work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Performance: Ensuring visually appealing designs are also highly performant and load quickly across devices.
• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to new campaign requirements, design feedback, and A/B testing results.
• Maintaining Brand Consistency: Ensuring a unified brand experience across multiple platforms and evolving marketing materials.
• Translating Complex Messaging: Effectively communicating technical or business value propositions through clear and compelling visual design.

Learning & Development Opportunities:

• Mastery of Modern Web Tools: Deepen expertise in Webflow, Framer, and advanced Figma features.
• CRO & Analytics Specialization: Develop advanced skills in conversion rate optimization, A/B testing, and user behavior analysis.
• Front-End Development Fundamentals: Enhance understanding of HTML/CSS for more sophisticated implementation and optimization.
• Contribution to Design Systems: Opportunity to influence and contribute to the evolution of the company's design language and component libraries.

📝 Enhancement Note: This role presents opportunities to grow by mastering cutting-edge web design and implementation tools, alongside developing a strong analytical and business-oriented approach to design.

💡 Interview Preparation

Strategy Questions:

• "Describe a website or landing page you designed and implemented that significantly improved conversion rates. What was your process, and what metrics did you track?" (Focus on your process, tools used, and quantifiable results.)
• "How do you approach translating a complex value proposition into a clear, visually compelling design for a target audience?" (Highlight your understanding of messaging, hierarchy, and user psychology.)
• "Walk us through your process when receiving critical feedback on a design. How do you incorporate it, and when might you push back?" (Demonstrate your collaboration, adaptability, and strategic thinking.)

Company & Culture Questions:

• "What do you know about our company and the industry we operate in?" (Research the partner company if possible, or speak generally about B2B SaaS/tech growth marketing.)
• "How do you stay updated with the latest trends in web design and UX?" (Show your commitment to continuous learning.)
• "Describe your ideal remote work environment and how you ensure productivity and collaboration." (Highlight your self-management skills and communication strategies.)

Portfolio Presentation Strategy:

• Structure: For each project, clearly state the objective, your role, the problem you solved, your design and implementation process, the tools utilized, and the outcomes/results.
• Visuals: Ensure your portfolio is visually clean, easy to navigate, and showcases high-quality mockups and live examples.
• Narrative: Tell the story behind each project, emphasizing your problem-solving skills and how your design contributed to business goals.
• Technical Details: Be ready to discuss specific implementation details, HTML/CSS adjustments, and your experience with Webflow, WordPress, or Framer.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative design skill, technical implementation capability, and a data-driven, results-oriented mindset. Be ready to discuss specific projects in detail and articulate your value proposition clearly.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on jobs.lever.co.
• Portfolio Customization: Ensure your portfolio prominently features live websites and landing pages you have designed and implemented. Highlight projects that demonstrate your proficiency in Figma, Webflow/WordPress/Framer, and your understanding of UX and conversion optimization.
• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Web Design," "Webflow," "WordPress," "Figma," "UX," "CRO," "HTML/CSS," and "Conversion Optimization." Quantify your achievements whenever possible.
• Interview Preparation: Practice articulating your design process, your approach to implementation, and how you use analytics to drive design decisions. Prepare to walk through specific portfolio examples in detail.
• Company Research: If possible, research the partner company to understand their product, target audience, and market position. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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