Web Designer (Marketing-Focused)

📍 Job Overview

Job Title: Web Designer (Marketing-Focused)
Company: Outliant
Location: Remote (Latin America: Argentina, Costa Rica, Panama, El Salvador, Brazil, Chile, Colombia, Ecuador)
Job Type: Full-Time
Category: Marketing Operations / Creative Operations
Date Posted: October 1, 2025
Experience Level: Senior Level (5+ years)
Remote Status: Fully Remote

🚀 Role Summary

• This role is designed for a seasoned Web Designer with a strong emphasis on marketing campaign execution and brand development within a fully remote, global team environment.
• The position requires expertise in crafting visually compelling and responsive marketing assets, including landing pages, advertisements, and social media graphics, to drive engagement and support business objectives.
• A key aspect of this role involves maintaining strict brand consistency across all digital touchpoints, ensuring a cohesive and impactful brand presence for Outliant's clients and the company itself.
• The successful candidate will leverage their proficiency in design tools like Figma and Adobe Creative Suite to translate marketing strategies into effective visual communications, contributing significantly to Go-To-Market (GTM) initiatives.

📝 Enhancement Note: While the title is "Web Designer," the description heavily emphasizes marketing-focused outputs like landing pages, advertisements, and campaign visuals, aligning more with a Marketing Operations or Creative Operations function than a pure UX/UI design role. The "Marketing-Focused" qualifier is crucial here, suggesting a need for design skills directly tied to lead generation and brand awareness campaigns. The role also requires some overlap with EST working hours, which is a critical detail for candidates in different time zones.

📈 Primary Responsibilities

• Design fully responsive and visually engaging marketing landing pages that optimize for conversion and user experience.
• Create a variety of marketing collateral, including social media graphics, email templates, banners, and digital advertisements, ensuring alignment with campaign objectives and brand guidelines.
• Maintain and enforce brand consistency across all design outputs, developing and utilizing style guides, design systems, and component libraries.
• Conduct thorough user research and market analysis to inform design decisions, identify trends, and create innovative marketing materials that resonate with target audiences.
• Develop information architecture, user flows, and wireframes for marketing-focused web projects to ensure intuitive navigation and effective content structuring.
• Plan and execute usability testing for marketing assets, gathering feedback to iterate and improve design effectiveness.
• Collaborate closely with cross-functional teams, including marketing, sales, and development, to ensure design solutions meet business goals and are technically feasible.
• Prepare and deliver comprehensive design handoffs to engineering teams, including detailed specifications, assets, and design system documentation for seamless implementation.
• Stay abreast of industry design trends, emergent technologies, and best practices in digital marketing design to continuously enhance the quality and effectiveness of creative outputs.
• Drive collaborative client interactions, presenting research, design concepts, and iterative improvements to exceed client expectations and foster strong relationships.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and strategic marketing alignment. The emphasis on "creating visuals for marketing campaigns," "landing pages," and "advertisements" positions this role within a broader GTM operations framework. The need to "streamline the development team's implementation" through detailed documentation and design systems points towards a focus on scalable and efficient design operations processes.

🎓 Skills & Qualifications

Education: [Implicitly requires a strong foundation in design principles, typically obtained through a Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.]
Experience: Minimum of 5 years of professional design experience, with a strong preference for B2B environments, agency work, or tech companies. Startup agency experience is considered a significant advantage.

Required Skills:

• Graphic Design Expertise: Proven ability to create compelling visual content for both print and digital media, with a strong understanding of design principles, typography, color theory, and layout.
• UI/UX Design Proficiency: Demonstrable skill in designing scalable UI for desktop and mobile interfaces, with a focus on user experience and intuitive navigation.
• Web Design Mastery: Advanced proficiency in designing visually compelling, user-friendly websites and marketing pages, understanding core web design principles.
• Brand Consistency Management: Ability to develop and maintain style guides, design systems, and ensure brand adherence across diverse marketing channels.
• Marketing Asset Creation: Experience designing a range of marketing materials, including landing pages, social media graphics, email templates, and digital advertisements.
• Portfolio Demonstration: A robust portfolio showcasing a diverse range of design work, highlighting marketing-focused projects and successful campaign executions.
• Collaboration & Communication: Excellent verbal and written communication skills for effective teamwork, client presentations, and stakeholder management.
• Problem-Solving: Ability to independently identify and resolve design challenges, making informed decisions to achieve project goals.
• Ownership Mentality: Strong sense of accountability, commitment to project success, and the ability to work autonomously.

Preferred Skills:

• Experience in a B2B or startup agency environment.
• Familiarity with A/B testing principles for marketing assets.
• Understanding of basic HTML/CSS for design feasibility assessment.
• Experience with creating animated graphics or short video assets for marketing.

📝 Enhancement Note: The requirements emphasize practical, hands-on design skills directly applicable to marketing and GTM efforts. The "systemic design" requirement points to a need for organized, scalable design solutions, which is crucial for efficient marketing operations. The portfolio is a critical evaluation tool, needing to showcase not just aesthetic appeal but also functional effectiveness for marketing objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 5 years of professional design experience, with a clear emphasis on marketing-focused projects.
• Showcase a range of work including, but not limited to, marketing landing pages, digital advertisements, social media graphics, and email templates.
• Include case studies that detail the design process, challenges faced, solutions implemented, and the measurable impact or results achieved for marketing campaigns.
• Highlight examples of maintaining brand consistency and developing design systems or style guides for scalable use.
• Demonstrate proficiency in creating responsive designs for various devices and platforms.

Process Documentation:

• Examples of creating detailed design documentation for development handoffs, including specifications, asset organization, and style guides.
• Showcase ability to develop and utilize design systems, component libraries, or style guides that promote consistency and efficiency in design production.
• Evidence of involvement in user research and usability testing processes, with documentation of findings and design iterations based on feedback.

📝 Enhancement Note: For a marketing-focused designer, the portfolio is paramount. It needs to go beyond just aesthetics to prove their ability to contribute to marketing goals. The emphasis on "systemic design" and "documentation for development teams" suggests a need for operations-minded designers who can create scalable and maintainable design assets, contributing to streamlined marketing workflows.

💵 Compensation & Benefits

Salary Range: For senior-level Web Designers in Latin America, with the required experience and remote capabilities, a competitive salary range can be estimated between $40,000 - $70,000 USD annually. This estimate is based on:

• Regional Market Research: Salaries for senior tech and creative roles in countries like Argentina, Brazil, Colombia, and Chile often fall within this range, especially for remote positions with US-based companies.
• Experience Level: The requirement of 5+ years of experience places this role firmly in the senior bracket, commanding higher compensation.
• Company Type: Outliant, as a digital product development and consulting company, likely offers competitive compensation to attract top talent for its global remote teams.
• Remote Work: Fully remote positions often have compensation benchmarks tied to broader international markets, with a potential adjustment for local cost of living.

Benefits:

• Unlimited Paid Time Off (PTO), offering flexibility and work-life balance.
• Non-working holidays observed according to the employee's country of residence, respecting local customs and national holidays.
• Pro-rated 13th-month bonus in select regions, providing additional annual compensation.
• Salary increases and performance-based bonuses, recognizing and rewarding individual and team achievements.
• Referral bonuses, encouraging employees to contribute to team growth.
• Monthly internet stipend, supporting remote work infrastructure and connectivity.
• Fun and casual work environment, fostering a positive and engaging company culture.
• Employee engagement activities and virtual gatherings, promoting team cohesion and social interaction in a remote setting.

Working Hours: 40 hours per week, with a requirement for some overlap with EST (Eastern Standard Time) working hours to facilitate collaboration with US-based teams and clients.

📝 Enhancement Note: The salary range is an estimation for senior-level remote roles in Latin America, considering the company's US-based operations and the competitive nature of attracting skilled designers. The benefits package is comprehensive for a remote-first company, emphasizing flexibility and employee well-being. The EST overlap is a critical operational requirement for this remote role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Product Development and Startup Consulting. Outliant operates at the intersection of technology services and business strategy, helping startups and established companies bring digital products to life. Company Size: Outliant is a fully remote company with a global team, indicating a distributed workforce of potentially hundreds or more employees, fostering a diverse and international work environment. Founded: The company's DNA is rooted in startup culture, originating from 5 founders, suggesting a fast-paced, agile, and entrepreneurial spirit.

Team Structure:

• The Web Designer will be part of a distributed, global team, likely collaborating with other creatives, developers, project managers, and marketing professionals.
• Reporting structure will likely be to a Creative Lead, Design Manager, or Marketing Director within the operations or project delivery function.
• Cross-functional collaboration is a core tenet, with close interaction expected between design, development, product management, and marketing teams, both internally and with clients.

Methodology:

• Data-Driven Design: The role involves user research and analysis to inform design decisions, aligning with a data-informed approach to product and marketing development.
• Agile & Iterative Processes: The startup mentality implies an agile approach to design and development, with a focus on rapid iteration and continuous improvement based on feedback.
• Remote-First Collaboration: The company is 100% remote, emphasizing strong digital collaboration tools and practices to ensure seamless teamwork across different geographies and time zones.

Company Website: https://outliant.com/

📝 Enhancement Note: Outliant's culture is defined by its remote-first nature, startup mentality, and pursuit of excellence. For a designer, this means an environment that values speed, resourcefulness, and high-quality output, with a strong emphasis on effective digital collaboration. The "startup mentality" suggests a dynamic environment where initiative and adaptability are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Level position, indicating a high degree of autonomy, expertise, and responsibility. It suggests the candidate is expected to lead design efforts for marketing initiatives, mentor junior designers (if applicable), and contribute strategically to client projects and internal branding. Reporting Structure: The role likely reports into a Design Lead, Creative Director, or Marketing Manager. Within a project-based consulting environment, there will also be significant interaction with Project Managers and client stakeholders. Operations Impact: The Web Designer plays a crucial role in shaping the visual identity and user experience of marketing campaigns and digital properties. Their work directly impacts lead generation, brand perception, client satisfaction, and ultimately, the success of Go-To-Market (GTM) strategies for Outliant and its clients.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like advanced UI/UX for marketing, motion graphics for digital ads, or design system architecture.
• Leadership Potential: With proven success, potential to move into Lead Designer roles, managing projects or client accounts, or even a Design Manager position.
• Cross-Functional Exposure: Exposure to various aspects of product development, consulting, and client management, broadening overall business acumen.
• Continuous Learning: Access to a global, diverse team and exposure to new projects and technologies fosters continuous learning and professional development in a dynamic industry.

📝 Enhancement Note: This senior role offers substantial impact and growth. The "startup mentality" and "pursuit of excellence" suggest a culture where high performers can quickly advance. The focus on client interactions also provides opportunities to develop consulting and client management skills, valuable for career progression in a service-oriented company.

🌐 Work Environment

Office Type: Fully remote. Outliant operates with no physical offices, meaning all work is conducted from home or a co-working space chosen by the employee. Office Location(s): The role is remote and open to candidates in Argentina, Costa Rica, Panama, El Salvador, Brazil, Chile, and Ecuador. This distributed model leverages global talent and offers flexibility.

Workspace Context:

• Collaborative Digital Space: The primary workspace is digital, relying heavily on communication and collaboration tools (e.g., Slack, Zoom, project management software) to connect with colleagues and clients.
• Tooling: Employees are expected to have reliable internet access and a suitable home office setup. While specific hardware isn't detailed, proficiency with design software is paramount.
• Team Interaction: While not physically co-located, the company fosters interaction through virtual meetings, team-building activities, and open communication channels to maintain a connected and engaged remote team culture.

Work Schedule: Standard full-time, 40-hour work week. A key requirement is to have some overlap with EST working hours (e.g., 9 AM - 5 PM EST). This means candidates will need to adjust their schedules to accommodate this overlap, which is crucial for real-time collaboration with US-based teams and clients.

📝 Enhancement Note: The fully remote nature requires a high degree of self-discipline and excellent digital communication skills. The EST overlap is a critical operational consideration for candidates in Latin America, influencing daily work rhythms and collaboration effectiveness.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess qualifications and experience. Candidates must have a strong portfolio showcasing relevant marketing design work.
• Technical/Skills Interview: Likely involving a discussion of design philosophy, process, and problem-solving approaches. May include a live design exercise or a review of portfolio case studies.
• Portfolio Deep Dive: A dedicated session to walk through selected projects from the portfolio, discussing design choices, client collaboration, and outcomes. Candidates should be prepared to articulate the "why" behind their designs and their impact.
• Cultural Fit & Behavioral Interview: Assessment of alignment with Outliant's core values (Pursuit of Excellence, Startup Mentality, World-Class Remote Collaboration) and ability to thrive in a remote, autonomous environment.
• Final Interview: Potentially with a senior leader or hiring manager to discuss role expectations, career growth, and finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that specifically highlight your marketing design skills, B2B experience, and ability to deliver results.
• Tell a Story: For each project, clearly articulate the problem statement, your role, the design process, key challenges, your solutions, and the quantifiable outcomes (e.g., increased conversion rates, engagement metrics, brand impact).
• Highlight Marketing Focus: Emphasize how your designs contributed to marketing objectives (lead generation, brand awareness, campaign success).
• Showcase Process: Include wireframes, user flows, style guides, or design system components if applicable, demonstrating your systematic approach.
• Prepare for Questions: Be ready to discuss your design tools (especially Figma and Adobe Suite), your approach to brand consistency, and how you handle feedback and collaboration.

Challenge Preparation:

• Design Challenge: Expect a practical design challenge relevant to marketing assets (e.g., designing a landing page for a new service, creating social media ads for a campaign). Focus on demonstrating your process, strategic thinking, and ability to meet specific marketing goals.
• Time Management: Practice completing design tasks within a given timeframe, simulating a real-world project constraint.
• Presentation Skills: Prepare to present your design solutions clearly and concisely, articulating your rationale and addressing potential stakeholder questions.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for marketing relevance and demonstrable impact. Candidates should prepare specific examples that showcase their ability to translate marketing objectives into effective visual designs and articulate their process and results clearly. The emphasis on "startup mentality" and "remote collaboration" will be key assessment points.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaborative design. Proficiency is explicitly required.
• Adobe Creative Suite: Including Adobe Illustrator (explicitly mentioned), Photoshop (mentioned as a plus), and potentially InDesign for print collateral. Expertise in creating high-quality graphics is expected.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how designs perform is key. Familiarity with web analytics platforms (e.g., Google Analytics) to understand user behavior and campaign performance would be beneficial.
• Experience with A/B testing tools or methodologies to optimize landing pages and advertisements.

CRM & Automation:

• No direct CRM/automation tools are listed as primary requirements for the designer, but understanding how designs integrate with marketing automation platforms (e.g., for email campaigns) or CRM-driven landing pages is advantageous.

📝 Enhancement Note: The core technical requirements are Figma and Adobe Creative Suite. The role implies a need for designers who are not only proficient in these tools but also understand how their designs contribute to broader marketing technology stacks and performance metrics.

👥 Team Culture & Values

Operations Values:

• Pursuit of Excellence: A drive to create exceptional design work that meets high standards, contributing to the overall quality of Outliant's digital products and client deliverables.
• Startup Mentality: Embracing agility, resourcefulness, and a proactive approach to problem-solving. Being comfortable with ambiguity and quick iterations typical of startup environments.
• World-Class Remote Collaboration: Excelling in communication, asynchronous work practices, and leveraging digital tools to collaborate effectively with a globally distributed team, fostering a sense of unity despite physical distance.
• Accountability & Ownership: Taking full responsibility for design projects from concept to completion, driving them forward independently and committing to successful outcomes.

Collaboration Style:

• Cross-functional Integration: Seamlessly working with developers, marketing strategists, product managers, and client stakeholders to ensure design aligns with technical capabilities, business goals, and client needs.
• Feedback-Driven Iteration: Actively seeking, receiving, and incorporating feedback from peers, managers, and clients to refine designs and improve project outcomes.
• Knowledge Sharing: Contributing to a culture of shared learning by documenting processes, sharing insights, and potentially mentoring others within the design or wider team.

📝 Enhancement Note: The core values emphasize performance, adaptability, and collaborative communication, all critical for success in a remote, client-facing, startup-like environment. A designer who can embody these values will integrate well into Outliant's operational fabric.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Constraints: Effectively translating marketing objectives and brand guidelines into innovative designs while adhering to project timelines and technical limitations.
• Managing Global Stakeholders: Navigating diverse communication styles and expectations from international clients and remote team members across different time zones.
• Proving ROI of Design: Demonstrating the tangible impact of design decisions on marketing campaign performance and business outcomes, moving beyond purely aesthetic contributions.
• Staying Ahead of Trends: Continuously adapting to evolving digital marketing trends, design tools, and user behavior expectations in a fast-paced industry.

Learning & Development Opportunities:

• Advanced Design Tooling: Deepening expertise in Figma and exploring new features or complementary design software.
• Marketing Strategy Integration: Learning more about digital marketing strategies, GTM planning, and how design directly supports these initiatives.
• Client Management: Developing skills in client communication, presentation, and managing client expectations within a consulting framework.
• Cross-Disciplinary Knowledge: Gaining exposure to development processes, product management, and startup consulting methodologies.

📝 Enhancement Note: The challenges are inherent to a senior, marketing-focused design role in a dynamic consulting environment. Overcoming these challenges presents clear opportunities for professional growth, particularly in strategic thinking and client-facing skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a marketing campaign where your design significantly contributed to its success. What was the objective, your approach, and the measurable outcome?" (Focus on quantifiable results and strategic alignment).
• "How do you ensure brand consistency across diverse marketing channels and for different client brands? Can you provide examples from your portfolio?" (Highlight your systematic approach and understanding of brand systems).
• "Walk us through your process for designing a high-converting landing page. What factors do you consider, and how do you incorporate user feedback?" (Demonstrate your understanding of UX principles applied to marketing funnels).

Company & Culture Questions:

• "How do you align with Outliant's core values, particularly 'Startup Mentality' and 'World-Class Remote Collaboration'?" (Prepare specific examples of your work ethic and remote collaboration skills).
• "How do you handle receiving critical feedback on your designs from clients or team members?" (Showcase your adaptability and collaborative spirit).
• "Given the remote nature and EST overlap requirement, how do you structure your workday to ensure productivity and effective collaboration?" (Address time management and communication strategies).

Portfolio Presentation Strategy:

• Structure for Impact: For each portfolio piece, clearly state the client/project, the core marketing objective, your specific role, the design challenges, your solution, and the results achieved. Use visuals effectively.
• Quantify Success: Whenever possible, use data and metrics to demonstrate the effectiveness of your designs (e.g., "increased conversion rate by X%", "improved engagement by Y%").
• Highlight Process: Show your thought process – wireframes, user flows, style guides, iterations – to illustrate how you arrive at your final designs.
• Focus on Marketing: Explicitly connect your design decisions back to marketing goals and user acquisition/retention strategies.
• Be Prepared for Technical Questions: Discuss your proficiency with Figma and Adobe Suite, and how you prepare designs for handoff to developers.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also strategic thinking, an understanding of marketing objectives, and the ability to thrive in a remote, client-focused, startup-like environment. The portfolio is the primary evidence, so practicing its presentation is crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link, ensuring your resume and portfolio are up-to-date and tailored.
• Portfolio Customization: Select 3-5 of your most impactful marketing-focused design projects. For each, prepare a concise explanation of the project's goals, your role, the design process, and measurable outcomes. Ensure your portfolio clearly showcases your proficiency with Figma and your ability to create responsive marketing assets.
• Resume Optimization: Highlight keywords relevant to marketing design, UI/UX, brand consistency, and remote collaboration. Quantify achievements with metrics where possible, and emphasize experience in agency or B2B environments.
• Interview Preparation: Practice articulating your design philosophy, your process for creating marketing collateral, and how you ensure brand consistency. Be ready to discuss your experience with user research, usability testing, and collaborating with remote teams and clients.
• Company Research: Familiarize yourself with Outliant's website, core values, and the types of clients they serve. Understand their "startup mentality" and "pursuit of excellence" to tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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