Web Designer - Marketing

📍 Job Overview

Job Title: Web Designer - Marketing

Company: iwoca

Location: London, United Kingdom

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-04-14

Experience Level: Mid-Senior Level (5-10 years implied)

Remote Status: Hybrid

🚀 Role Summary

• This role is integral to the Direct Acquisition team, specifically within the Brand team, focusing on enhancing the visual identity and user experience of iwoca's public-facing website.

• The Web Designer will be responsible for the end-to-end design process, from conceptualization to implementation, ensuring brand consistency and support for marketing strategies.

• A key aspect of this role involves managing and evolving iwoca's website design system, empowering other team members to create and maintain web content efficiently.

• The position demands a proactive approach to integrating emerging technologies, particularly AI, into design and development workflows to foster innovation and efficiency.

📝 Enhancement Note: While the title is "Web Designer - Marketing," the responsibilities heavily lean into operations by managing a design system, empowering other teams (marketers), and focusing on efficiency and consistency through re-usable components. This suggests a strong overlap with operations principles, particularly in workflow optimization and resource management within the creative and marketing functions. The emphasis on AI integration also points towards a forward-thinking, operations-minded approach.

📈 Primary Responsibilities

• Own and steward the visual identity of iwoca's public-facing website, ensuring it aligns with brand guidelines and marketing objectives.

• Design and implement reusable components and page templates within the website's design system to enable marketers and other team members to create and manage web content autonomously.

• Lead the evolution of the website's design system, making critical decisions on visual elements such as typography, layout, and iconography to maintain brand integrity and aesthetic appeal.

• Collaborate closely with marketing, sales, and product teams to translate new product launches, marketing campaigns, and business ventures into compelling online narratives and engaging web experiences.

• Work alongside analysts to leverage quantitative and qualitative data insights, informing design decisions and optimizing website performance and user engagement.

• Design ad-hoc layouts, pages, and graphics for various marketing initiatives, including high-impact campaign pages, landing pages, and compelling data visualizations for press releases.

• Contribute to the development of interactive tools like calculators, based on customer research and business requirements.

• Actively experiment with and champion the adoption of AI tools in design and development workflows, including AI-assisted development (e.g., Claude Code, Codex) and AI-powered design tools (e.g., Figma plugins).

• Stay abreast of industry trends in web design, fintech, and AI, bringing innovative ideas and best practices to the team.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and operational oversight. The "owning and stewarding" of visual identity, managing a design system, and empowering other teams are core operational functions within a creative context. The emphasis on leveraging data and AI for optimization further solidifies its operational relevance.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of experience in web design, with a proven track record of managing website visual identity and design systems.

Required Skills:

• Core Design Principles: Confident and creative application of fundamental design principles (layout, typography, color theory, visual hierarchy).

• HTML & CSS Proficiency: Strong understanding and practical application of HTML and CSS for web development and implementation.

• Systematic Design Approach: Ability to create organized, structured, and efficient design solutions, particularly in the context of design systems and reusable components.

• Constraint Management: Skill in balancing commercial objectives, resource limitations, and technical feasibility in design decisions.

• AI Integration Curiosity: Active experimentation with AI in design and development workflows, demonstrating curiosity and a proactive approach to adopting new AI-powered tools and methodologies.

• Brand Stewardship: Ability to uphold and elevate a brand's narrative and visual identity across digital platforms.

• Cross-functional Collaboration: Proven ability to work effectively with diverse teams, including marketing, sales, product, and engineering.

Preferred Skills:

• Figma Expertise: Strong proficiency and experience using Figma for UI/UX design and prototyping.

• Webflow Experience: Direct experience building and maintaining websites using Webflow.

• Design System Development: Experience in creating, documenting, and maintaining comprehensive design systems.

• JavaScript/TypeScript: Basic knowledge of JavaScript or TypeScript for enhanced web interactivity and component development.

• Animation Design: Experience incorporating animation into web designs to enhance user experience and engagement.

• Fintech/B2B Experience: Prior work experience within the financial technology or business-to-business sectors.

📝 Enhancement Note: The requirement for AI experimentation is a significant differentiator, indicating a company culture that embraces innovation and efficiency through technology. This is a key area for candidates to highlight in their applications. The implied experience level suggests a need for candidates who can work independently and strategically.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design System Showcase: A section dedicated to showcasing experience with design systems, including examples of reusable components, style guides, and how they facilitated efficiency and consistency.

• Case Studies (Marketing Focus): Detailed case studies demonstrating the design process for marketing campaigns, landing pages, or product launches, highlighting problem identification, design solutions, and measurable outcomes.

• Website Design Examples: Showcase of public-facing websites designed, with an emphasis on visual appeal, brand alignment, and user experience. Include examples of interactive elements or data visualizations if applicable.

• System Implementation: Evidence of designing for and potentially implementing within web platforms like Webflow (or similar CMS/website builders), demonstrating an understanding of practical web development constraints.

• AI Integration Examples: If possible, include examples of how AI tools were used to enhance the design process, speed up development, or generate creative assets.

Process Documentation:

• Workflow Design: Examples of how you have structured and optimized design workflows, particularly for cross-functional projects or when empowering non-designers.

• Component Development Lifecycle: Documentation or explanation of the process for creating, testing, and deploying new components within a design system.

• Performance Measurement: Demonstration of how design decisions were informed by data and how the impact of design changes was measured (e.g., conversion rates, engagement metrics).

📝 Enhancement Note: For a role like this, a portfolio is paramount. It's not just about aesthetics but about demonstrating a systematic approach to design that supports business goals and operational efficiency. Emphasizing how the candidate empowers others and integrates technology will be critical.

💵 Compensation & Benefits

Salary Range: £50,000 - £60,000 per annum.

• This range is competitive for a mid-senior level Web Designer in London, reflecting the specialized skills required, including HTML/CSS proficiency, design system management, and AI integration.

Benefits:

• Flexible Working: Offers flexibility in work arrangements, accommodating hybrid work models.

• Health & Wellness:

  • Medical insurance through Vitality, including discounted gym membership.
  • Private GP service for employees, partners, and dependents.
  • Instant access to external counselling and therapy sessions.

• Time Off:

  • 25 days of annual holiday.
  • An extra day off for your birthday.
  • Option to buy or sell up to five additional days of annual leave.
  • Unlimited unpaid leave.
  • One-month fully paid sabbatical after four years of service.

• Financial & Equity:

  • 3% pension contributions on total earnings.
  • Employee equity incentive scheme.
  • Nursery tax benefit scheme.
  • Electric car scheme and cycle-to-work scheme.

• Professional Development:

  • A dedicated learning and development budget for all employees.
  • Company-wide talks with internal and external speakers.
  • Access to learning platforms (e.g., Treehouse).

• Company Culture & Events:

  • Regular company retreats (e.g., France, Italy, Spain).
  • Office events and clubs (bingo, comedy nights, yoga, football).

Working Hours:

• While not explicitly stated as a fixed number, the mention of "Flexible working" and a "Hybrid in London" arrangement suggests a standard full-time role (likely around 40 hours per week) with some degree of flexibility in scheduling and location.

📝 Enhancement Note: The benefits package is extensive and points to a company that invests in employee well-being, growth, and long-term retention. The inclusion of a learning budget and access to platforms like Treehouse is particularly relevant for a role requiring continuous skill development in design and technology. The salary range is in line with market rates for London-based roles with this experience level and specialization.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech) / Business Lending. Iwoca provides fast, flexible finance solutions to small and medium-sized enterprises (SMEs).

Company Size: The description implies a growing, established fintech company, likely in the scale-up phase. With operations in multiple countries (UK, Germany, Poland) and a mission to support one million SMEs, it suggests a company size of several hundred employees. LinkedIn data indicates 501-1,000 employees.

Founded: iwoca was founded in 2011, indicating over a decade of experience and market presence in the fintech lending space.

Team Structure:

• The Website team is part of the Brand team, which itself is within the wider Direct Acquisition team.

• This structure suggests a collaborative environment where brand consistency and demand generation are prioritized.

• The Brand team is relatively new but tasked with significant responsibilities: ensuring consistent brand representation, building authority and credibility, and driving top-of-funnel demand.

Methodology:

• Data-Driven Design: The role emphasizes working with analysts to uncover quantitative and qualitative insights to inform design decisions, indicating a data-informed approach to web development and marketing.

• Design System Management: A systematic approach to design, focusing on creating reusable components and templates to improve efficiency and consistency across the website.

• Agile Development & Collaboration: Implied through working with cross-functional teams and having access to frontend engineers, suggesting iterative development and collaborative problem-solving.

• AI Adoption: A stated commitment to exploring and adopting AI tools in design and development workflows, indicating a forward-thinking and efficiency-focused methodology.

Company Website: https://www.iwoca.co.uk/

📝 Enhancement Note: The company's mission to support SMEs and its focus on smart technology and data science create a context where operational efficiency and effective digital communication are paramount. The relatively new Brand team suggests an evolving structure where individuals can make a significant impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior Designer. It requires experience in core design principles, HTML/CSS, and a systematic approach, along with the ability to manage and evolve a design system. The candidate is expected to "own" the visual identity and "steward" the design system, indicating a level of autonomy and responsibility beyond junior roles.

Reporting Structure:

• The Web Designer reports into the Website team, which is part of the Brand team, which is within the Direct Acquisition team. This suggests a reporting line likely to a Head of Brand, Brand Manager, or potentially a Head of Direct Acquisition, depending on the internal structure.

Operations Impact:

• The Web Designer's work directly impacts the company's external brand perception, lead generation efforts, and customer acquisition through the public-facing website.

• By managing the design system, they enable marketers to more effectively create campaigns and landing pages, directly influencing conversion rates and marketing ROI.

• The integration of AI and efficient design processes contributes to operational efficiency within the marketing and brand teams.

Growth Opportunities:

• Specialization in Design Systems: Deepen expertise in building, maintaining, and scaling design systems, potentially leading to a Senior/Lead Design System role.

• AI in Design Leadership: Become a go-to expert for AI integration within design workflows, potentially leading initiatives in this area.

• Product Design Transition: With a strong understanding of user needs and data insights, there's potential to move into Product Design roles focused on user experience for iwoca's lending platforms.

• Marketing Technology Integration: Grow into roles that bridge design and marketing technology, optimizing digital marketing infrastructure.

• Team Leadership: As the Brand team matures, opportunities for leading design initiatives or mentoring junior designers could emerge.

📝 Enhancement Note: The role offers a strong foundation in operationalizing design, which is a valuable skill set in the modern tech landscape. The emphasis on AI and design systems provides clear pathways for specialized growth.

🌐 Work Environment

Office Type: Hybrid model, with offices in London, Leeds, Frankfurt, and Berlin. The London office is where this role is based.

Office Location(s): London, UK. Specific office details are not provided, but generally, London offices are well-connected and offer modern amenities.

Workspace Context:

• Collaborative Hub: The London office is likely designed to foster collaboration, with amenities like drinks, snacks, and spaces for events and clubs. The hybrid model implies a need for effective remote collaboration tools alongside in-person interaction.

• Technology-Forward: As a fintech company, iwoca likely provides modern design tools and technology, including access to Webflow, Figma, and potentially AI development environments.

• Cross-Functional Interaction: The role is embedded within a structure that demands frequent interaction with marketing, sales, performance marketing, frontend engineers, and analysts, creating a dynamic and communicative work environment.

Work Schedule:

• Standard full-time role, likely around 40 hours per week.

• The "Hybrid in London" arrangement and "Flexible working" benefit suggest a degree of autonomy in structuring the work week, provided core responsibilities and team collaboration needs are met. This flexibility is crucial for balancing design work with potential personal commitments.

📝 Enhancement Note: The hybrid nature and emphasis on flexible working align with modern work expectations, particularly for creative and operational roles that value output over strict hours. The company culture, with its events and clubs, suggests a focus on team cohesion both in and out of the office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of CV and portfolio by a recruiter or hiring manager to assess basic qualifications and alignment with the role requirements.

• Portfolio Review & Technical Interview: A deeper dive into the candidate's portfolio, focusing on design process, problem-solving, system thinking, and technical skills (HTML/CSS, Webflow/Figma). This may involve a live design exercise or a presentation of past work.

• Hiring Manager/Team Interview: Discussion with the hiring manager and potential team members (e.g., Brand Manager, Frontend Engineer) to assess cultural fit, soft skills, and strategic thinking. This stage might include scenario-based questions.

• AI/Technical Challenge (Potential): Given the emphasis on AI, there might be a specific challenge or discussion related to how the candidate would approach integrating AI into design workflows.

• Final Interview: Possibly with a more senior leader within the Direct Acquisition or Brand team to finalize the decision.

Portfolio Review Tips:

• Highlight Design System Expertise: Clearly articulate your role in creating, managing, or evolving design systems. Showcase examples of reusable components and explain how they improved efficiency and consistency.

• Showcase Marketing Impact: For each project, demonstrate how your design contributed to marketing goals (e.g., increased conversions, improved engagement, successful campaign launch). Use quantifiable metrics where possible.

• Detail Your Process: Walk through your thought process for key projects. Explain your research, ideation, design decisions, and how you collaborated with stakeholders.

• Emphasize AI Integration: If you have specific examples of using AI tools in your workflow, make them prominent. Explain the benefits and your learnings.

• Demonstrate Technical Proficiency: Be ready to discuss your HTML/CSS skills and how you've implemented designs in platforms like Webflow.

• Tailor to iwoca: Research iwoca's current website, brand, and marketing efforts. Show how your skills and experience can directly address their needs and challenges.

Challenge Preparation:

• Design System Exercise: Be prepared for a task that might involve creating a new component for a hypothetical design system or refining an existing one.

• Marketing Page Design: You might be asked to design a landing page for a specific campaign, focusing on clarity, conversion, and brand consistency.

• AI Tool Application: A discussion or small task on how you would use AI to solve a design problem or improve an existing workflow.

• Problem-Solving Scenarios: Questions about how you handle conflicting stakeholder feedback, technical constraints, or tight deadlines.

📝 Enhancement Note: The interview process will likely assess not only design skills but also operational thinking, adaptability, and a proactive approach to technology. Candidates should prepare to articulate the "why" behind their design choices and their impact on business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Expected to become proficient. This is the primary platform for building and managing the website. Experience here is a strong advantage.

• Figma: Highlighted as a preferred skill, indicating it's likely used for UI/UX design, prototyping, and collaboration.

• HTML & CSS: Essential foundational skills for implementing designs and understanding web structure.

• AI Design Tools: Mentioned explicitly, including Figma plugins, Claude Code, Codex, or similar AI-assisted development and design platforms.

Analytics & Reporting:

• While not explicitly listed, a Web Designer in marketing would likely interact with:
  • Google Analytics (GA4): To understand website traffic, user behavior, and conversion rates.
  • Data Visualization Tools: Potentially tools like Tableau, Power BI, or even Figma plugins for creating compelling charts and graphs for reports.
  • Webflow Analytics: For website-specific performance metrics.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): While not a direct tool for the designer, understanding how website interactions feed into the CRM for lead generation and customer journey mapping would be beneficial.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Designers may create assets or landing pages used within these platforms.

📝 Enhancement Note: Proficiency in Webflow and Figma is key. The emphasis on AI tools suggests the company is keen on leveraging cutting-edge technology for efficiency and innovation in their digital presence. Candidates should be prepared to discuss their experience with these specific tools and their approach to learning new ones.

👥 Team Culture & Values

Operations Values:

• Learning & Growth: Iwoca invests in employee development, encouraging exploration of new interests and adoption of better tools, including AI. This translates to a culture of continuous improvement and skill enhancement.

• Data-Driven Decision Making: The emphasis on working with analysts and using insights to inform design demonstrates a commitment to evidence-based approaches.

• Efficiency & Optimization: The focus on design systems and AI integration points to a value placed on streamlining processes and maximizing productivity.

• Collaboration & Empowerment: The role is designed to empower other teams (marketers) through reusable components, highlighting a value for shared success and enablement.

• Customer Focus: The mission to support SMEs and the use of customer research to inform design underscore a deep commitment to understanding and serving their target audience.

Collaboration Style:

• Cross-Functional Integration: The Web Designer works closely with marketing, sales, performance marketing, and frontend engineers, necessitating clear communication and understanding of different departmental goals.

• Process-Oriented Feedback: The mention of working with designers and frontend engineers suggests an environment where feedback is exchanged to refine solutions and improve processes.

• Knowledge Sharing: The access to a community of designers and frontend engineers implies a culture that encourages sharing best practices, learnings, and innovative ideas.

• Proactive & Experimental: The encouragement to explore new areas, adopt better tools (AI), and experiment suggests a dynamic and forward-thinking collaboration style.

📝 Enhancement Note: The culture appears to be a blend of innovation, data-driven decision-making, and strong collaborative effort. Candidates who thrive in environments that encourage continuous learning and proactive problem-solving will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Marketing Agility: Ensuring the website's visual identity remains strong and consistent while rapidly creating new pages and assets for diverse marketing campaigns and product launches.

• Integrating AI Effectively: Navigating the rapidly evolving landscape of AI tools in design and development, identifying the most impactful applications, and driving adoption within the team.

• Owning a Evolving Design System: Continuously maintaining, expanding, and documenting a design system to meet growing business needs and evolving brand standards.

• Cross-functional Alignment: Effectively communicating design rationale and technical constraints to non-design stakeholders and ensuring alignment across different departments with potentially competing priorities.

• Staying Ahead of Web Technology: Keeping pace with advancements in web design, development, and AI to ensure iwoca's digital presence remains innovative and competitive.

Learning & Development Opportunities:

• Advanced Webflow & Figma Mastery: Deepening expertise in these core design and development platforms.

• AI in Design & Development Specialization: Becoming a subject matter expert in leveraging AI tools for creative workflows, potentially leading to new roles or responsibilities.

• Design System Architecture: Gaining in-depth knowledge of scalable design system principles and implementation strategies.

• Product/UX Strategy: Developing a stronger understanding of user research, UX strategy, and how design contributes to broader product development.

• Fintech Industry Insights: Gaining specialized knowledge of the financial technology sector and its unique design and regulatory considerations.

📝 Enhancement Note: The challenges presented are typical for a growing fintech company with a focus on digital presence and innovation. They also directly map to significant growth opportunities for ambitious individuals.

💡 Interview Preparation

Strategy Questions:

• Design System Philosophy: "How would you approach building or evolving a design system for a fast-paced fintech company like iwoca? What are the key considerations for scalability and adoption?" (Prepare to discuss component libraries, documentation, governance, and collaboration models.)

• AI Integration Strategy: "Given our emphasis on AI, how would you propose integrating AI tools into our web design workflow to improve efficiency and creativity? What are the potential benefits and risks?" (Be ready to cite specific AI tools and use cases, and discuss implementation strategies.)

• Marketing Campaign Design: "Describe a time you designed a high-impact web page or campaign asset. What was the objective, your process, and the outcome?" (Focus on articulating your design rationale, collaboration, and any measurable results.)

• Brand Stewardship & Consistency: "How do you ensure brand consistency across a website, especially when empowering non-designers to create content? What measures would you put in place?" (Discuss style guides, component guidelines, training, and feedback loops.)

Company & Culture Questions:

• iwoca's Mission: "What excites you about iwoca's mission to support SMEs, and how do you see your role contributing to that?" (Show you've researched the company and understand its purpose.)

• Hybrid Work Approach: "How do you maintain productivity and collaboration in a hybrid work environment?" (Discuss your strategies for communication, time management, and team engagement.)

• Learning & Development: "How do you stay current with design trends and new technologies like AI? How would you utilize the learning and development budget at iwoca?" (Highlight your proactive learning habits and how you'd leverage company resources.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key projects, starting with the most relevant (design systems, marketing campaigns, Webflow/Figma examples).

• Storytelling: For each project, tell a story: the problem, your approach, the solution, and the impact. Use clear visuals and concise explanations.

• Quantify Results: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., conversion rate improvements, engagement increases, time saved through reusable components).

• Highlight AI Use: If you have AI-driven projects, present them clearly, explaining the tools used and the value they added.

• Technical Details: Be prepared to briefly discuss the technical implementation aspects of your designs, especially regarding HTML, CSS, and Webflow.

• Engage and Discuss: Treat the portfolio review as a conversation. Be ready to answer questions about your process, decisions, and how you'd tackle new challenges at iwoca.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating not just design skill, but also operational thinking, adaptability, and a keen interest in leveraging technology for business impact.

📌 Application Steps

To apply for this Web Designer - Marketing position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight your experience with design systems, marketing-focused web design, and any examples of using AI in your workflow. Prioritize projects that demonstrate efficiency and impact.

• Resume Optimization: Ensure your resume clearly showcases your proficiency in HTML, CSS, Figma, and Webflow, as well as any experience with AI-assisted design or development. Use keywords from the job description naturally.

• Prepare Your Narrative: Practice articulating your design process, your approach to problem-solving, and your understanding of how design contributes to marketing and business objectives. Be ready to discuss your experience with design systems and AI.

• Research iwoca: Understand iwoca's business, target audience, current website, and brand positioning. This will help you tailor your application and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.