Web Designer

📍 Job Overview

Job Title: Web Designer Company: SocialPilot Location: Ahmedabad, Gujarat, India Job Type: Full-Time Category: Web Design & Development / Martech Operations Date Posted: September 11, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Design, develop, and maintain impactful web applications and landing pages within the Martech space, focusing on user engagement and brand alignment.
• Collaborate closely with cross-functional teams, including UX/UI designers, product managers, engineers, customer success, and marketing managers, to deliver cohesive product experiences.
• Optimize website performance, responsiveness, and SEO to enhance user experience and achieve business objectives.
• Implement and manage web content updates, ensuring adherence to brand guidelines and technical best practices.
• Contribute to the continuous improvement of web development processes and stay abreast of emerging web technologies and trends.

📝 Enhancement Note: While the title is "Web Designer," the description emphasizes development and maintenance of web applications and collaboration with engineering and product teams. This suggests a hybrid role with a strong front-end development component, crucial for operations in a Martech company where website functionality directly impacts customer acquisition and engagement. The Martech context implies a need for understanding how web elements support marketing campaigns and sales enablement strategies.

📈 Primary Responsibilities

• Develop, test, and maintain functional and visually appealing websites and web applications across multiple platforms and browsers, ensuring cross-browser compatibility.
• Write clean, efficient, well-documented, and maintainable code using HTML5, CSS3, JavaScript, jQuery, and Bootstrap.
• Design and implement visually appealing landing pages and email templates that align with brand guidelines and are optimized for user engagement and conversion.
• Collaborate with UX/UI designers and content writers to translate design mockups and wireframes into high-quality, functional web pages.
• Optimize website performance for speed, scalability, and search engine visibility (SEO), ensuring a seamless user experience on all devices.
• Troubleshoot and debug web applications, identifying and resolving technical challenges promptly to maintain optimal functionality.
• Stay current with the latest web development trends, best practices, and emerging technologies to drive innovation and continuous improvement.
• Work with Marketing and Product teams to ensure web assets effectively support campaign goals and product messaging.

📝 Enhancement Note: The responsibilities highlight a blend of design implementation and front-end development, crucial for a Martech company where web presence directly impacts lead generation and customer interaction. The emphasis on landing pages and email templates suggests a need for skills directly supporting marketing operations.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Computer Science, Design, or a related field is often preferred, but equivalent practical experience will be strongly considered.

Experience:

• 2-5 years of proven experience as a Web Designer, Front-End Developer, or similar role, with a portfolio showcasing successful web projects.
• Experience working in a SaaS or technology-focused environment, preferably within the Martech industry, is a significant advantage.

Required Skills:

• Proficiency in front-end development technologies: HTML5, CSS3, JavaScript, jQuery, and Bootstrap framework.
• Experience with content management systems (CMS), specifically WordPress, including theme development and customization.
• Strong understanding of responsive and device-agnostic design principles to ensure seamless user experience across all screen sizes and devices.
• Familiarity with version control systems such as Git and GitHub for collaborative development and code management.
• Knowledge of SEO principles and best practices for website optimization.
• Ability to troubleshoot and debug code effectively to resolve cross-browser compatibility issues and performance bottlenecks.
• Excellent collaboration and communication skills, with experience working effectively in cross-functional teams.

Preferred Skills:

• Basic knowledge of PHP for enhancing web functionality and integrating with backend systems.
• Experience with UI/UX principles and tools (e.g., Figma, Sketch, Adobe XD) for understanding design requirements and providing feedback.
• Familiarity with web analytics tools (e.g., Google Analytics) to track user behavior and website performance.
• Understanding of email template design and best practices for marketing automation platforms.
• Experience with performance optimization techniques for faster website loading speeds.

📝 Enhancement Note: The required skills lean heavily towards front-end development, indicating that this role is not purely design-focused but involves hands-on coding and implementation. The mention of PHP and WordPress suggests the need for practical web development skills beyond static page creation, which is common in Martech roles supporting dynamic content and integrations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse web design and development projects that demonstrate proficiency in HTML, CSS, and JavaScript.
• Projects should highlight responsive design implementation across various devices (desktop, tablet, mobile).
• Include examples of landing pages or email templates designed for marketing campaigns or user engagement.
• Demonstrate experience with WordPress, showcasing custom theme development, plugin integration, or significant website builds.
• Clearly articulate your role in each project, the challenges faced, and the solutions implemented.

Process Documentation:

• Candidates are expected to be able to discuss their workflow for translating design concepts into functional web pages.
• Be prepared to explain how you approach website performance optimization and SEO implementation.
• Provide insights into your process for collaborating with designers and developers to ensure code quality and design fidelity.
• Discuss your experience with version control (Git) for managing codebase changes and team collaboration.

📝 Enhancement Note: A strong portfolio is critical for this role. It should not only display aesthetic design skills but also robust front-end development capabilities, especially with WordPress. Demonstrating a clear understanding of the development process, from design handoff to implementation and optimization, will be key.

💵 Compensation & Benefits

Salary Range:

• Based on the location (Ahmedabad, Gujarat, India) and the mid-level experience requirement (2-5 years), a competitive annual salary range is estimated to be between ₹4,00,000 to ₹8,00,000 (INR). This range can vary based on the candidate's specific skills, experience, and the outcome of the interview process.

Benefits:

• Best-in-class health and medical benefits, providing comprehensive coverage.
• Profit-Sharing Plan: Opportunity to share in the company's annual profits, reflecting a performance-driven culture.
• Staycation: Annual allowance for a month-long staycation anywhere in the world, with expenses covered.
• Open Door Policy: Fosters direct communication and transparency with leadership, reducing bureaucracy.
• Professional development opportunities and a personal learning plan to support career growth.
• Access to a modern, aesthetically pleasing workspace with inclusive facilities if choosing to work from the office.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with potential for flexibility depending on project needs and team collaboration.

📝 Enhancement Note: SocialPilot offers attractive benefits beyond standard compensation, including profit sharing and a unique staycation program, indicating a company culture that values employee well-being and rewards performance. The "Open Door Policy" suggests a flat hierarchy and accessible management, which can be beneficial for operations roles requiring quick decision-making and feedback loops. The estimated salary range is based on industry benchmarks for web designers/developers with 2-5 years of experience in Ahmedabad, India.

🎯 Team & Company Context

🏢 Company Culture

Industry: Martech (Marketing Technology) Company Size: While specific numbers are not provided, SocialPilot is described as a "high-growth bootstrapped B2B SaaS company" that empowers over 12,000 agencies and SMBs. This suggests a growing, dynamic, and well-established player in the SaaS market. Founded: SocialPilot has been operating long enough to achieve significant market traction and recognition, including nominations for prestigious awards and certifications like "Great Place to Work™".

Team Structure:

• The Web Designer will be part of a highly collaborative environment, working alongside cross-functional teams.
• Key collaborators include UX and UI designers, product managers, engineers, customer success managers, and marketing managers.
• This structure implies a matrixed or project-based team approach, where individuals contribute to various product development and marketing initiatives.

Methodology:

• SocialPilot emphasizes customer obsession, ownership, relentless innovation, nimbleness, and collaboration.
• The company operates with transparency, sharing business metrics and strategic initiatives across the organization.
• There is a strong focus on personal growth and providing resources for employees to achieve their learning goals.

Company Website: https://www.socialpilot.co/

📝 Enhancement Note: SocialPilot's industry (Martech) means the Web Designer's work directly supports marketing and sales efforts. The company culture values agility, customer focus, and employee development, which are positive indicators for a collaborative and growth-oriented environment. The "Great Place to Work™" certification suggests a positive and supportive work atmosphere.

📈 Career & Growth Analysis

Operations Career Level: This position is positioned as a mid-level Web Designer, requiring 2-5 years of experience. It's a hands-on role focused on implementing designs and developing web assets that support the company's Martech products and marketing initiatives.

Reporting Structure:

• The role likely reports to a Design Lead, Product Manager, or a Marketing Manager, depending on the immediate project focus.
• Collaboration is key, indicating frequent interaction with various department leads and team members.

Operations Impact:

• The Web Designer's work directly impacts customer acquisition and engagement by creating compelling landing pages, email templates, and maintaining the overall user experience of the company's web presence.
• By optimizing website performance and SEO, the role contributes to lead generation efficiency and brand visibility, which are critical for Martech SaaS companies.
• The role plays a vital part in translating marketing strategies into tangible web assets that drive business results.

Growth Opportunities:

• Skill Advancement: Deepen expertise in front-end development, responsive design, and potentially explore areas like UI animation or performance optimization.
• Specialization: Develop a niche in Martech web development, focusing on conversion rate optimization (CRO) or specific marketing automation integrations.
• Leadership Potential: With demonstrated success and growth, opportunities may arise to lead web design projects, mentor junior designers, or transition into a Web Development Lead role.
• Cross-Functional Exposure: Gain experience working with diverse teams, potentially leading to roles in Product Management or Marketing Operations with a strong technical foundation.

📝 Enhancement Note: The growth path for a Web Designer in a Martech SaaS company like SocialPilot can lead into more specialized development roles, product-focused design, or even operational roles that leverage technical web skills for marketing efficiency. The company's emphasis on personal growth plans suggests a structured approach to career development.

🌐 Work Environment

Office Type: The company mentions a "Zen-like Workspace" with a modern, aesthetically pleasing environment, an all-inclusive cafeteria, and dedicated conference/meeting rooms. This suggests a comfortable and well-equipped on-site work environment.

Office Location(s):

• The primary location for this role is Ahmedabad, Gujarat, India.

Workspace Context:

• The workspace is designed to be modern and conducive to productivity and creativity.
• Access to dedicated meeting rooms facilitates collaboration with internal teams and stakeholders.
• The presence of a diverse team with backgrounds from world-class organizations fosters a stimulating and knowledgeable work environment.

Work Schedule:

• The role is full-time, implying a standard work week. While a specific number of days in office isn't stated, the "on-site" nature suggests regular office attendance. The company culture of "no micromanagement" and "ownership" might allow for some flexibility within the on-site framework.

📝 Enhancement Note: The description of the workspace as "Zen-like" and modern indicates a company that invests in its physical environment, potentially contributing to employee satisfaction and productivity. The on-site requirement means candidates should be prepared for a traditional office setup in Ahmedabad.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess technical skills and relevant experience.
• Technical Interview: May involve coding challenges, live coding sessions, or in-depth discussions about your front-end development skills, particularly with HTML, CSS, JavaScript, and WordPress.
• Portfolio Presentation: You will likely be asked to present your portfolio, discussing your key projects, design process, development approach, and the impact of your work. Be prepared to articulate how you solved specific problems and achieved objectives.
• Cross-functional/Behavioral Interview: Discussions with potential team members (UX/UI designers, engineers, marketing managers) to assess collaboration style, problem-solving skills, and cultural fit with SocialPilot's values (Customer Obsession, Ownership, Relentless, Nimbleness, Collaboration).
• Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and alignment with the company's vision.

Portfolio Review Tips:

• Curate Effectively: Select projects that best showcase your front-end development skills, responsive design capabilities, and experience with WordPress. Prioritize projects that demonstrate impact and problem-solving.
• Tell a Story: For each project, clearly outline the problem, your approach to designing and developing the solution, the technologies used, and the measurable outcomes or impact. Use metrics where possible to quantify success.
• Highlight Collaboration: If possible, showcase projects where you collaborated with designers, product managers, or marketing teams, demonstrating your ability to work effectively in a cross-functional environment.
• Demonstrate Process: Be ready to walk through your design and development workflow, explaining your decision-making process and how you ensure code quality and efficiency.
• Tailor to Martech: If you have experience with marketing campaigns, landing pages, or email templates, explicitly highlight these in your portfolio and during your presentation.

Challenge Preparation:

• Expect potential coding challenges focused on HTML, CSS, and JavaScript, possibly involving responsive design implementation or WordPress customization.
• Be ready to discuss how you would optimize a given webpage for performance or SEO.
• Prepare to articulate your approach to collaborating with a designer to bring a mockup to life.

📝 Enhancement Note: The interview process is likely rigorous, focusing heavily on practical web development skills and the ability to translate design into functional, optimized web experiences. A well-prepared portfolio presentation that demonstrates both technical prowess and collaborative ability will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Front-End Technologies: HTML5, CSS3, JavaScript, jQuery, Bootstrap.
• Content Management System (CMS): WordPress (theme development, customization).
• Version Control: Git, GitHub.
• Design Collaboration: Likely involves tools used by UX/UI designers such as Figma, Sketch, or Adobe XD.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics for tracking website performance and user behavior is expected.

CRM & Automation:

• While not explicitly mentioned for this role, understanding how web assets integrate with CRM systems and marketing automation platforms would be beneficial, given the Martech context.

📝 Enhancement Note: Proficiency in core front-end technologies and WordPress is essential. Experience with Git/GitHub is a standard requirement for collaborative development. Familiarity with analytics tools will be advantageous for understanding website impact.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Prioritizing customer needs and feedback in all design and development decisions.
• Ownership: Taking responsibility for projects from conception to completion, driving outcomes without constant supervision.
• Relentless: A persistent drive for innovation and continuous improvement, even when facing challenges or setbacks.
• Nimbleness: Adapting quickly to changing requirements, market trends, and customer feedback.
• Collaboration: Working seamlessly with cross-functional teams, valuing diverse perspectives, and contributing to a collective effort.

Collaboration Style:

• Highly collaborative, working closely with UX/UI designers, product managers, engineers, customer success, and marketing managers.
• Emphasis on open communication and a transparent environment, facilitated by an "Open Door Policy."
• Expectation of active participation in team discussions, feedback sessions, and project planning.

📝 Enhancement Note: The company's stated values (Customer Obsession, Ownership, Relentless, Nimbleness, Collaboration) are directly applicable to operations roles. A Web Designer who embodies these values will likely thrive in SocialPilot's environment, contributing effectively to team goals and company growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Technical Constraints: Ensuring visually appealing designs are also functional, performant, and maintainable across different browsers and devices.
• Rapid Iteration in a SaaS Environment: Adapting to frequent updates and new feature rollouts in a fast-paced Martech product.
• Cross-Team Alignment: Effectively communicating technical requirements and design intentions to diverse teams (product, engineering, marketing) to ensure seamless integration.
• Staying Current: Continuously learning and adapting to the evolving landscape of web technologies and design trends.

Learning & Development Opportunities:

• Advanced Front-End Skills: Opportunities to deepen expertise in modern JavaScript frameworks (if applicable), performance optimization techniques, and accessibility standards.
• Martech Specialization: Gaining in-depth knowledge of marketing technology stacks and how web design contributes to lead generation, customer onboarding, and retention.
• Cross-functional Exposure: Working with product management and marketing teams can provide insights into broader business strategies and user acquisition funnels.
• Mentorship: Potential to learn from experienced designers and developers within the organization.

📝 Enhancement Note: This role offers significant opportunities for a designer to grow into a more technically proficient web developer within the Martech space, gaining valuable experience in a high-growth SaaS company.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to present your portfolio and discuss your process for specific projects, highlighting your design thinking, development approach, and problem-solving skills. Focus on projects demonstrating your front-end development capabilities.
• Technical Skills: Anticipate questions about HTML5, CSS3, JavaScript, responsive design, WordPress development, and Git. You might be asked to explain concepts or solve small coding problems.
• Collaboration Scenarios: Prepare examples of how you've collaborated with designers, product managers, or marketing teams, and how you handle feedback or disagreements.
• Performance & SEO: Be ready to discuss your strategies for optimizing website speed, ensuring cross-browser compatibility, and implementing SEO best practices.

Company & Culture Questions:

• Research SocialPilot's products, target audience, and recent achievements (e.g., awards, growth metrics).
• Understand SocialPilot's core values (Customer Obsession, Ownership, Relentless, Nimbleness, Collaboration) and be ready to provide examples of how you embody them.
• Prepare to discuss why you are interested in working for a Martech SaaS company and specifically SocialPilot.

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or skill demonstrated. For each project, clearly state the objective, your role, the challenges, the solution, and the outcome.
• Quantify Impact: Use data and metrics whenever possible to showcase the success of your work (e.g., improved conversion rates, faster load times, increased user engagement).
• Showcase Process: Briefly walk through your design and development workflow for a key project. This demonstrates your methodical approach.
• Technical Depth: Be ready to discuss the specific code and technologies you used and why.

📝 Enhancement Note: A strong emphasis will be placed on practical skills and cultural fit. Demonstrating proficiency in front-end development, a clear understanding of the design-to-development process, and alignment with SocialPilot's values will be key differentiators.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application directly through the provided link on the SocialPilot careers page.
• Portfolio Customization: Ensure your portfolio prominently features your strongest web design and development projects, particularly those involving HTML, CSS, JavaScript, responsive design, and WordPress. Tailor your portfolio to highlight relevant Martech experience if available.
• Resume Optimization: Update your resume to clearly showcase your 2-5 years of experience, emphasizing key skills like HTML5, CSS3, JavaScript, WordPress, and Git. Quantify achievements with metrics where possible.
• Interview Preparation: Review common front-end developer interview questions, practice presenting your portfolio, and prepare to discuss your approach to collaboration and problem-solving in a SaaS environment.
• Company Research: Thoroughly understand SocialPilot's Martech products, target audience, company culture, and values to articulate your interest and fit during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.