Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Seon

Location: Budapest, Hungary

Job Type: Full-Time

Category: Marketing Operations / Creative Design

Date Posted: March 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Owns the visual design and user experience of the marketing website, focusing on creating high-quality, conversion-oriented web pages that align with brand guidelines and drive engagement.

• Collaborates closely with demand generation, content, and development teams to translate campaign goals and marketing objectives into effective digital experiences that support business growth.

• Contributes to and evolves the website's design system and component library in Figma, ensuring visual consistency, scalability, and a high standard of quality across all digital touchpoints.

• Leverages performance insights, user feedback, and A/B testing principles to continuously iterate and optimize web page effectiveness, thereby improving conversion rates and ROI.

📝 Enhancement Note: While the title is "Web Designer," the responsibilities and collaboration aspects strongly indicate a role within the broader GTM (Go-To-Market) function, specifically bridging creative design with marketing operations. The emphasis on conversion-oriented design, collaboration with demand generation, and A/B testing suggests a focus on driving measurable business outcomes through website design, aligning it with revenue-generating activities.

📈 Primary Responsibilities

• Design visually compelling, on-brand, and conversion-oriented web pages for marketing campaigns and core site experiences, translating campaign goals and content into clear, effective layouts and high-fidelity designs.

• Create wireframes, mockups, and prototypes to effectively communicate design ideas and user flows to cross-functional teams, ensuring alignment before development.

• Partner closely with front-end developers to ensure the high-quality implementation of designs, maintaining visual integrity and functional accuracy across different devices and browsers.

• Utilize performance insights, user feedback, and A/B testing results to iteratively improve page effectiveness, focusing on enhancing user experience and conversion rates.

• Contribute to and actively evolve the website's design system and component library within Figma, ensuring consistency, scalability, and maintainability of web design elements.

• Maintain a consistently high standard of visual quality and brand adherence across all web experiences, acting as a guardian of the brand's digital aesthetic.

• Collaborate effectively with demand generation, content, and marketing teams to support integrated campaigns and new initiatives, translating marketing objectives into impactful digital solutions.

• Occasionally support broader digital marketing asset creation (e.g., campaign visuals, email assets) in close collaboration with the brand team, ensuring cohesive visual communication.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and strategic marketing execution. The emphasis on "conversion-oriented" design, "performance insights," and "A/B testing" signals that this role is not purely aesthetic but deeply integrated into driving measurable marketing and GTM outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Web Design, Digital Media, or a related field is typically expected. A strong portfolio can often substitute for formal education.

Experience: 2-5 years of professional experience in web design, with a demonstrated focus on marketing websites and conversion optimization.

Required Skills:

• Professional proficiency in English, enabling clear communication with international teams and stakeholders.

• A strong portfolio showcasing high-quality visual web design, demonstrating expertise in layout, typography, and visual hierarchy.

• Solid understanding of web usability principles, responsive design best practices, and web accessibility standards (WCAG).

• Proven experience designing marketing websites, dedicated landing pages, and campaign-driven web content optimized for user engagement and conversion.

• Experience working with and contributing to design systems or component libraries, ensuring design consistency and efficiency.

• Advanced proficiency in Figma for wireframing, prototyping, and high-fidelity design creation.

• Excellent communication and interpersonal skills, with a collaborative and detail-oriented approach to teamwork.

Preferred Skills:

• Experience working closely with performance marketing or demand generation teams, understanding their objectives and how design contributes to campaign success.

• Familiarity with A/B testing methodologies and conversion rate optimization (CRO) principles, including how to design for testability and impact.

• Basic understanding of front-end development constraints, including HTML and CSS, to facilitate smoother collaboration with developers and ensure design feasibility.

📝 Enhancement Note: The "Nice to have" skills are particularly relevant for a role focused on performance and conversion. Familiarity with A/B testing and basic HTML/CSS indicates a need for a designer who understands the technical implementation and performance implications of their work, bridging the gap between design and development/marketing outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio link must be submitted with the resume, showcasing a range of high-quality visual web design projects.

• Projects should demonstrate expertise in creating conversion-oriented web pages, including landing pages and core website sections, highlighting design strategy and execution.

• Include examples of how designs were translated into functional web pages, ideally with context on the goals and outcomes achieved.

• Showcase contributions to or utilization of design systems and component libraries, illustrating an understanding of design scalability and consistency.

Process Documentation:

• Candidates are expected to articulate their design process, from initial concept and research through to final design and iteration based on performance data.

• The portfolio should implicitly or explicitly detail how design decisions were informed by usability principles, accessibility standards, and conversion optimization goals.

• Examples of collaboration with development and marketing teams should be evident, illustrating workflow and communication strategies.

📝 Enhancement Note: The explicit requirement for a portfolio with the resume, coupled with the focus on conversion-oriented design, implies that candidates will be evaluated not just on aesthetics but on their ability to apply design principles to achieve specific business objectives. The ability to articulate their design process and the impact of their work will be crucial.

💵 Compensation & Benefits

Salary Range: For a Mid-Level Web Designer (2-5 years experience) in Budapest, Hungary, the estimated annual gross salary range typically falls between €30,000 - €50,000. This can vary significantly based on specific skills, portfolio strength, and negotiation.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance and wellness programs, promoting employee well-being.

• Opportunities for professional development, including training, workshops, and conference attendance.

• A modern office environment in Budapest with amenities designed to foster collaboration and productivity.

• Potential for participation in company-wide events and team-building activities.

• Contribution to pension schemes or retirement savings plans.

Working Hours: The role is full-time, with an estimated 40 hours per week. While the role is on-site, there may be some flexibility in daily start/end times, subject to team coordination and operational needs.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for mid-level web designers in Budapest, considering the cost of living and typical compensation structures for tech companies in the region. Comprehensive benefits are inferred from standard offerings in the tech industry for full-time employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (specifically Fraud Prevention and AML Compliance). SEON operates in a rapidly evolving sector that requires continuous innovation and a strong focus on data security and compliance.

Company Size: Seon is a growing company, likely falling into the 200-500 employee range based on typical growth trajectories for successful SaaS companies in this niche. This size offers a balance of established processes and the agility of a growing organization.

Founded: Seon was founded in 2017. This relatively young company history suggests a dynamic, forward-thinking culture, likely less hierarchical and more open to new ideas and rapid iteration.

Team Structure:

• The Web Designer will likely be part of the Marketing team, reporting into a Marketing Manager or Head of Marketing.

• They will work closely with demand generation specialists, content creators, brand managers, and potentially product marketing.

Methodology:

• SEON emphasizes a data-driven approach to product development and marketing, aiming for measurable results (e.g., reducing fraud by 95%, achieving 32x ROI).

• Agile methodologies are likely employed for both product development and marketing campaigns, encouraging iterative design and rapid deployment.

• A strong focus on customer success and partnership is evident in their collaborations with major brands.

Company Website: https://seon.io/

📝 Enhancement Note: The company's focus on fraud prevention and AML compliance, coupled with its relatively young age and rapid growth, suggests a culture that values innovation, data-driven decision-making, and a results-oriented mindset. The Web Designer's role is critical in translating this technological offering into a compelling and user-friendly digital experience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Web Designer, indicating a need for around 2-5 years of professional experience. It's a role that requires independent contribution and the ability to manage projects from conception to completion, but likely with guidance from senior marketing or design leads.

Reporting Structure: The Web Designer will likely report to a Marketing Manager or a Head of Marketing. They will collaborate extensively with peers in demand generation, content, and development, forming a cross-functional "GTM" or "Growth" team.

Operations Impact: The Web Designer's impact is directly tied to the effectiveness of SEON's marketing website. This includes:

• Improving user engagement and time on site through compelling design.

• Increasing conversion rates for lead generation forms, demo requests, and trial sign-ups.

• Enhancing brand perception and credibility through a professional and modern web presence.

Growth Opportunities:

• Specialization: Deepen expertise in conversion rate optimization (CRO), UX/UI design for SaaS, or contribute to a more robust design system.

• Leadership: Potential to move into a Senior Web Designer role, leading design initiatives, mentoring junior designers, or taking ownership of larger website projects.

• Cross-Functional: Transition into a broader UX/UI role, or leverage design skills to move into product marketing or demand generation roles with a strong visual component.

• Skill Development: Opportunities to learn new design tools, gain certifications in UX/UI or CRO, and attend industry conferences.

📝 Enhancement Note: This role is crucial for the GTM strategy. The designer's ability to influence conversion rates and brand perception directly impacts SEON's ability to acquire new customers and grow revenue. Growth opportunities align with typical career paths in digital design and marketing.

🌐 Work Environment

Office Type: The role is on-site in Budapest, Hungary. This suggests a traditional office environment designed for collaboration, with dedicated workspaces and meeting areas.

Office Location(s): Budapest, Hungary. This location offers access to a strong tech talent pool and a vibrant city environment.

Workspace Context:

• The workspace is likely equipped with modern design technology and software, including high-performance computers and relevant design tools (Figma is specified).

• Opportunities for collaboration with colleagues in marketing, content, and development will be readily available within the office setting.

• The environment is expected to be dynamic and fast-paced, reflecting SEON's growth and innovative approach in the fraud prevention sector.

Work Schedule: A standard 40-hour work week is expected, with the on-site nature promoting team cohesion and spontaneous collaboration. While core hours will likely be maintained, some flexibility might be available for daily scheduling, subject to team needs and manager approval.

📝 Enhancement Note: The on-site requirement emphasizes the company's preference for in-person collaboration, which is often beneficial for creative roles requiring brainstorming and real-time feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications, with a strong emphasis on the submitted portfolio.

• Portfolio Review & Technical Interview: A dedicated session to walk through the candidate's portfolio, discussing design choices, process, and impact. This will likely involve a deep dive into their Figma proficiency and understanding of design principles.

• Skills Assessment/Challenge: Candidates may be given a small design challenge or asked to critique an existing SEON web page and propose improvements, focusing on conversion optimization and brand alignment.

• Cross-Functional Interviews: Meetings with members of the demand generation, content, and development teams to assess collaboration style, communication skills, and ability to translate marketing objectives into design.

• Final Interview: Potentially with a senior marketing leader or department head to discuss cultural fit, strategic thinking, and overall alignment with SEON's vision.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that highlight conversion-focused web design, responsive layouts, and design system contributions.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, your solutions, and the measurable results or impact (e.g., improved conversion rates, user engagement).

• Highlight Figma Expertise: Be prepared to discuss your workflow in Figma, how you build and maintain components, and how you collaborate with others using the tool.

• Demonstrate Brand Understanding: Show how you can adapt your design style to fit a specific brand identity, as exemplified by SEON's existing visual language.

• Focus on Conversion: Explicitly mention how your design decisions aimed to drive specific marketing outcomes for the client or project.

Challenge Preparation:

• Familiarize yourself with SEON's current marketing website and understand their product offering (fraud prevention, AML compliance).

• Identify areas for potential design improvement, focusing on user experience, conversion pathways, and brand consistency.

• Be prepared to articulate your design rationale clearly and concisely, linking your suggestions to business objectives and user needs.

• Practice presenting your ideas under time constraints, simulating a live challenge scenario.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges indicates that practical skills and the ability to demonstrate impact are paramount for this role. Candidates should prepare to showcase not just their design capabilities but also their strategic thinking related to marketing goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, mockups, prototyping, and managing the design system. Proficiency is essential.

• Adobe Creative Suite (Photoshop, Illustrator): Likely used for asset creation, image editing, and potentially some graphic design tasks beyond web UI.

Analytics & Reporting:

• Google Analytics: Understanding how to interpret website analytics to inform design decisions and measure impact.

• Hotjar/Similar Tools: Familiarity with user behavior analytics tools (heatmaps, session recordings) to understand user interactions on the website.

CRM & Automation:

• HubSpot/Marketo/Similar: While not a primary design tool, understanding how the website integrates with marketing automation platforms and CRMs (like Salesforce, though not specified) is beneficial for designing lead capture forms and campaign landing pages.

• Content Management Systems (CMS): Familiarity with how websites are built and managed (e.g., WordPress, Webflow, or custom CMS) is helpful for understanding implementation constraints.

📝 Enhancement Note: The explicit mention of Figma is critical. While other tools are listed as likely or helpful, Figma is the non-negotiable core design platform for this role. Understanding how design integrates with marketing automation and analytics tools is also key to demonstrating a GTM-focused approach.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: SEON's success is built on leveraging data to prevent fraud. This implies a culture that values evidence-based decision-making and continuous improvement through data analysis.

• Customer Centricity: The company highlights its partnerships with major brands and its focus on helping thousands of companies. This suggests a strong customer-centric approach, where understanding and meeting user needs is paramount.

• Agility & Speed: As a fast-growing tech company in a dynamic market, SEON likely values the ability to move quickly, adapt to changes, and iterate rapidly.

• High Performance & Results: The emphasis on achieving significant results (95% fraud reduction, 32x ROI) points to a culture that rewards high achievement and a focus on delivering tangible business outcomes.

Collaboration Style:

• Cross-Functional Integration: The job description emphasizes close collaboration with demand generation, content, and development teams, indicating a highly integrated, team-oriented approach to marketing initiatives.

• Open Communication: A culture that encourages the sharing of ideas, feedback, and constructive criticism is likely present, essential for a design role that interfaces with multiple departments.

• Proactive Problem-Solving: Team members are expected to identify challenges and propose solutions, working together to overcome obstacles and achieve project goals.

📝 Enhancement Note: The company's values and collaboration style suggest that the Web Designer will be an active participant in the broader GTM strategy, not just an order-taker for design requests. They should be comfortable with data, proactive in their approach, and adept at working with diverse teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Conversion: Continuously finding the sweet spot between creating visually appealing designs and ensuring they effectively drive user conversions and meet marketing objectives.

• Rapid Iteration and Evolving Trends: Keeping pace with fast-evolving web design trends, performance marketing strategies, and SEON's own product development to ensure the website remains modern and effective.

• Cross-Team Alignment: Effectively managing design requests and feedback from various departments (marketing, content, product) while maintaining a cohesive brand experience and design system integrity.

• Technical Constraints: Working within the limitations of front-end development and CMS capabilities, requiring a pragmatic approach to design implementation.

Learning & Development Opportunities:

• Advanced CRO & UX Training: Opportunities to deepen knowledge in conversion rate optimization, user experience research, and usability testing methodologies.

• Design System Expansion: Contribute to the growth and refinement of SEON's design system, potentially leading to specialization in UI architecture.

• SaaS Marketing Design: Gain deep insights into the specific design challenges and opportunities within the SaaS and B2B tech space, particularly in fintech/fraud prevention.

• Industry Events & Certifications: Access to relevant design conferences, workshops, and potential certifications in UX/UI or A/B testing.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role, requiring adaptability and a continuous learning mindset. The growth opportunities are well-aligned with developing specialized skills in a high-demand area of digital marketing and design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page for a new product launch." (Focus on strategy, user research, A/B testing, and GTM alignment).

• "How do you ensure your designs are both visually appealing and accessible to all users?" (Focus on usability, WCAG, and inclusive design principles).

• "Walk us through a project where you had to balance creative vision with technical constraints or business objectives." (Focus on problem-solving, collaboration, and compromise).

Company & Culture Questions:

• "Based on your understanding of SEON, what do you see as the biggest opportunities for our marketing website's design?" (Requires research into SEON's product and market position).

• "How do you collaborate with demand generation and content teams to ensure design effectively supports campaign goals?" (Focus on communication, understanding marketing objectives, and iterative feedback).

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of SEON and the role.

Then, present 2-3 key projects, dedicating 5-7 minutes per project.

• Project Breakdown: For each project, cover:

  • Client/Objective: Briefly state the company and the goal of the project.
  • Your Role: Clearly define your responsibilities.
  • The Challenge: What problem were you solving?
  • Your Process: How did you approach it (research, ideation, wireframing, design)?
  • The Solution: Showcase key design elements and rationale.
  • The Impact: Quantify results if possible (e.g., increased conversion, reduced bounce rate) or describe qualitative improvements.

• Tool Proficiency: Be ready to discuss your specific use of Figma, including how you manage components, prototypes, and collaboration features.

• Q&A: Be prepared for in-depth questions about your design choices, decision-making process, and ability to adapt.

📝 Enhancement Note: Interview questions will likely probe not only design skills but also the candidate's understanding of marketing goals, conversion optimization, and their ability to collaborate within a GTM function. The portfolio presentation is a critical component, requiring a strategic narrative that links design to business outcomes.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided Ashby link, ensuring all requested fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate strong visual web design, conversion-oriented landing pages, and experience with design systems. Prioritize examples that show a clear link between design decisions and measurable results.

• Resume Optimization: Ensure your resume clearly articulates your 2-5 years of experience, relevant skills (especially Figma, responsive design, CRO principles), and achievements, using keywords from the job description.

• Interview Preparation: Practice articulating your design process, showcasing your portfolio with a compelling narrative, and preparing to discuss how your skills align with SEON's goals in fraud prevention and marketing.

• Company Research: Thoroughly research SEON, its products, target audience, and current marketing website. Understand their value proposition and identify potential areas where design can further enhance their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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