Web Designer

📍 Job Overview

Job Title: Web Designer Company: Reface Location: Ukraine Job Type: FULL_TIME Category: Web Design / Product Design Operations Date Posted: 2025-04-04 Experience Level: Mid-Level (2-5 years) Remote Status: Remote or On-site (Kyiv)

🚀 Role Summary

• Design and implement user-centric web funnels and onboarding flows for Health & Fitness mobile applications, focusing on conversion optimization and user engagement.
• Leverage data analytics and user feedback to iteratively improve design solutions and enhance the overall user experience within the digital product ecosystem.
• Collaborate closely with cross-functional teams, including developers and product managers, to ensure seamless integration of aesthetic design principles with technical feasibility and rapid implementation.
• Develop and maintain design styles, create visual assets, and produce micro-animations and icons to support various application features and marketing initiatives.

📝 Enhancement Note: This role is positioned within a product-driven company with a strong emphasis on mobile AI applications. The "Web Designer" title, combined with "focus on Web funnels" and "conversion to payment," strongly indicates a role that bridges UI/UX design with performance marketing operations. The responsibilities lean towards product operations and growth operations, requiring a designer to think strategically about user journeys and conversion metrics.

📈 Primary Responsibilities

• Architect and design intuitive onboarding flows and web funnels specifically tailored for Reface's Health & Fitness applications, with a primary objective of driving user conversion and subscription acquisition.
• Create high-fidelity prototypes, generate compelling visual assets, and develop engaging micro-animations and custom icons to enhance user interface elements and support product feature development.
• Engage in close collaboration with engineering and product management teams to translate design concepts into functional, aesthetically pleasing, and technically sound user experiences that align with business objectives.
• Analyze user behavior data from analytics platforms and synthesize feedback from user reviews to inform design decisions, identify areas for improvement, and optimize existing user journeys for greater efficiency and engagement.
• Establish, evolve, and maintain consistent design styles and brand guidelines across new and existing applications, ensuring a cohesive and high-quality user experience.

📝 Enhancement Note: The responsibilities highlight a data-informed approach to design, directly linking design output to performance metrics. This is characteristic of roles within growth or product operations, where designers are expected to contribute to business outcomes beyond pure aesthetics. The mention of "speed" in collaboration with devs suggests a fast-paced, agile development environment common in product operations.

🎓 Skills & Qualifications

Education: Formal education in Graphic Design, UX/UI Design, Digital Media, or a related field is beneficial but not strictly required if compensated by equivalent experience and a strong portfolio.

Experience: 2-5 years of professional experience in web design, with a demonstrable focus on creating user interfaces for mobile applications and designing conversion-oriented web funnels. Experience within a product-focused company or a role involving digital product growth is highly valued.

Required Skills:

• Expertise in web design principles, with a strong understanding of mobile-first design philosophies and responsive design techniques.
• Proven experience in designing and optimizing web funnels and user onboarding flows aimed at driving measurable conversions (e.g., subscriptions, purchases).
• Excellent visual aesthetic sensibility, with a mastery of composition, typography, color theory, and icon design.
• Proficiency in creating simple illustrations and applying micro-animations to enhance user engagement and interface interactivity.
• Ability to work across various design styles and adapt to different project requirements and brand aesthetics.
• Strong self-management skills, with a proven ability to meet deadlines independently and proactively manage workload.
• Effective communication and presentation skills, capable of articulating design rationales and actively participating in collaborative discussions.

Preferred Skills:

• Experience with A/B testing design variations to optimize conversion rates.
• Familiarity with user analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) to interpret user behavior data and inform design iterations.
• Knowledge of front-end development concepts (HTML, CSS) to facilitate effective collaboration with developers.
• Experience in an agile development environment.
• Familiarity with the Health & Fitness app market or subscription-based mobile applications.

📝 Enhancement Note: The emphasis on "web funnels," "conversion to payment," and "using data from analytics" clearly places this role within a performance-driven design function, akin to growth design or product operations. The requirement for self-management and deadline adherence is crucial for roles that directly impact conversion metrics and revenue.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 distinct projects demonstrating end-to-end web funnel design, including user flow mapping, wireframing, visual design, and conversion optimization strategies.
• Include case studies that detail the problem statement, design process, specific design decisions made, and quantifiable results achieved (e.g., increase in conversion rate, improvement in user engagement metrics).
• Present examples of mobile-first UI design for applications, highlighting responsive design considerations and user experience best practices for various screen sizes.
• Demonstrate proficiency in creating visual assets such as icons, illustrations, and micro-animations, showcasing versatility in artistic style and technical execution.
• Clearly articulate your role and contributions within each project, especially in collaborative team settings.

Process Documentation:

• For each portfolio project, provide a brief overview of the design process followed, including user research, ideation, prototyping, testing, and iteration phases.
• Highlight how data and analytics were integrated into the design process to inform decisions and measure the impact of design changes on key performance indicators (KPIs).
• Document any specific design systems or style guides developed or utilized, demonstrating an understanding of design consistency and scalability.

📝 Enhancement Note: A strong portfolio is paramount for this role, as it directly showcases the candidate's ability to drive conversion through design. The emphasis on "web funnels," "conversion to payment," and "data from analytics" means portfolio pieces should explicitly demonstrate these capabilities and the resulting business impact.

💵 Compensation & Benefits

Salary Range: For a Mid-Level Web Designer with 2-5 years of experience in Ukraine, specializing in web funnels and product design, the estimated salary range is typically between 30,000 UAH to 60,000 UAH per month, depending on the specific skill set, portfolio strength, and negotiation. This range is based on industry benchmarks for similar roles in the Ukrainian tech market, considering the company's product focus and investment level.

Benefits:

• Unlimited Vacation: Offers flexibility and work-life balance, allowing employees to take time off as needed.
• Training Budget: Provides resources for professional development, courses, conferences, and skill enhancement relevant to design and product operations.
• Remote Work Option: Flexibility to work from anywhere, promoting autonomy and accessibility.
• Corporate Discounts: Access to discounts and perks from partner companies, enhancing employee value.
• Medical Insurance and Sick Leave: Comprehensive health coverage and support for employees during illness.
• Supportive Team and Feedback Culture: An environment that encourages open communication, mutual support, and continuous improvement in design and collaboration.

Working Hours: The standard working hours are likely 40 hours per week, typical for a full-time position. However, the "remote work" and "unlimited vacation" benefits suggest a degree of flexibility in how and when work is completed, provided deadlines and project goals are met. This aligns with a results-oriented work environment common in product operations.

📝 Enhancement Note: Salary estimation is based on general market data for mid-level designers in Ukraine. The company's success and investment level suggest they would offer competitive compensation. The benefits package is robust, indicating a focus on employee well-being and professional growth, which is attractive for operations-focused roles requiring continuous learning.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Applications, AI Technology, Entertainment/Social Media (with a pivot towards Health & Fitness applications). Reface operates in the competitive and rapidly evolving mobile app market, leveraging AI to create engaging user experiences. Their expansion into Health & Fitness indicates a strategic diversification.

Company Size: Reface is a significant player, with over 250 million downloads and a history of achieving top rankings in app stores. This suggests a medium-to-large sized company with established processes but likely retaining an agile and innovative culture.

Founded: Reface was founded approximately 5 years ago, indicating a relatively young but highly successful company that has achieved rapid growth and significant market penetration.

Team Structure:

• The Web Designer will likely be part of a Product Design or Growth team, working closely with Product Managers, other Designers (UI/UX, Product), and Developers.
• Reporting structure is likely to a Lead Designer, Head of Product, or a Product Manager, with direct collaboration across engineering and marketing functions.
• Cross-functional collaboration is critical, especially with product and development teams to ensure timely and high-quality implementation of web funnels and design assets.

Methodology:

• Data-driven decision-making and iterative design processes are implied, with a focus on user analytics and user feedback for optimization.
• Agile development methodologies are likely employed, requiring designers to be adaptable and responsive to changing requirements and priorities.
• A strong emphasis on user experience and conversion optimization is central to the product strategy, particularly for the web funnels.

Company Website: https://reface.ai

📝 Enhancement Note: Reface's success and rapid growth suggest a dynamic and performance-oriented environment. The company's focus on AI and mobile applications implies a tech-forward culture. The expansion into Health & Fitness suggests a strategic, data-informed approach to market entry, where design plays a crucial role in user acquisition and retention.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Mid-Level, suitable for individuals with 2-5 years of experience. It offers the opportunity to work on high-impact projects that directly influence user acquisition and revenue for successful mobile applications. The focus on web funnels and conversion places it within the realm of Product Operations or Growth Operations.

Reporting Structure: The Web Designer will likely report to a Senior Designer, a Product Manager, or a Head of Product. Collaboration will be extensive with front-end developers, back-end developers, and potentially marketing specialists involved in user acquisition.

Operations Impact: The designer's work will have a direct and measurable impact on key business metrics such as user acquisition cost (CAC), conversion rates, subscription revenue, and overall user lifetime value (LTV). By optimizing web funnels and onboarding flows, the designer contributes significantly to the company's revenue generation and growth objectives.

Growth Opportunities:

• Specialization: Deepen expertise in conversion rate optimization (CRO), user funnel design, and mobile product growth strategies.
• Skill Development: Gain hands-on experience with advanced AI-driven design tools, A/B testing frameworks, and user analytics platforms.
• Leadership Potential: Progress to Senior Web Designer, UX/UI Lead, or Product Design Manager roles, leading design initiatives and mentoring junior designers.
• Cross-functional Exposure: Develop a strong understanding of product management, marketing, and engineering workflows, fostering a holistic view of product development.

📝 Enhancement Note: The role offers a clear path for growth within product design, with a strong emphasis on measurable business outcomes. The "operations" aspect comes from the focus on process efficiency, data analysis, and direct contribution to revenue, aligning with the principles of revenue operations and growth operations.

🌐 Work Environment

Office Type: Reface offers flexibility with both office-based (in Kyiv) and remote work options, catering to diverse employee preferences.

Office Location(s): The on-site option is in Kyiv, Ukraine. This provides opportunities for in-person collaboration and engagement within a vibrant tech hub.

Workspace Context:

• The environment is likely fast-paced and dynamic, typical of a successful tech startup that has scaled rapidly.
• Collaboration is expected to be high, with designers working closely with product and engineering teams on a daily basis.
• Access to modern design tools and technologies is anticipated, supporting creative and efficient workflow.

Work Schedule: While a standard 40-hour work week is implied, the "unlimited vacation" and "remote work" benefits suggest a culture that values results and flexibility over strict hours. This allows designers to manage their time effectively to meet project deadlines and maintain work-life balance.

📝 Enhancement Note: The hybrid/remote flexibility is a significant draw, allowing for a global talent pool. For those in Kyiv, the office offers a collaborative environment. The overall impression is one of a modern, flexible, and results-oriented workplace.

📄 Application & Portfolio Review Process

Interview Process:

• Intro Call with Recruiter: Initial screening to assess basic qualifications, cultural fit, and interest in the role.
• Test Task: A practical design challenge, likely focusing on designing a web funnel or an onboarding flow for a given scenario, testing core design skills and problem-solving abilities. This is a critical step to evaluate practical application of skills.
• Call with Manager: A deeper dive into experience, design philosophy, and how the candidate approaches collaboration and problem-solving within a team context.
• Final Introduction with Product Manager: To understand the product vision, business objectives, and how the design role contributes to the product's success.

Portfolio Review Tips:

• Focus on Conversion: Ensure your portfolio prominently features projects demonstrating web funnel design, user onboarding, and conversion rate optimization. Quantify results with data wherever possible.
• Showcase Process: Clearly articulate your design process for each project, from ideation and wireframing to final execution and iteration. Explain the rationale behind your design decisions.
• Highlight Collaboration: Include examples or descriptions of how you collaborated with developers and product managers, showcasing your ability to work effectively in a team.
• Visual Storytelling: Present your work with compelling visuals and concise explanations. Use case studies to tell a story about the problem, your solution, and the impact.
• Mobile-First Emphasis: Since the role is for mobile applications, ensure your portfolio includes strong examples of mobile UI/UX design.

Challenge Preparation:

• Understand the Business Goal: For any design challenge, prioritize understanding the underlying business objective (e.g., increasing subscriptions, improving user retention) and how design can serve it.
• Map User Flows: Practice mapping out user journeys for onboarding or conversion funnels, identifying key touchpoints and potential friction points.
• Prepare for Data Interpretation: Be ready to discuss how you would use analytics data to inform design decisions and measure success.
• Communicate Effectively: Practice articulating your design choices clearly and concisely, explaining your reasoning and potential trade-offs.

📝 Enhancement Note: The interview process is structured to assess both practical design skills and strategic thinking regarding business objectives. The emphasis on a test task and portfolio review highlights the importance of tangible output and process understanding for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (highly probable for modern product teams), Sketch, Adobe Creative Suite (Photoshop, Illustrator).
• Prototyping Tools: Figma, InVision, Adobe XD.
• Animation Tools: After Effects, Lottie (for mobile animations).
• Icon Design Tools: Illustrator, Figma.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (less likely but possible).
• Mobile App Analytics: Mixpanel, Amplitude, Firebase Analytics.
• A/B Testing Platforms: Optimizely, VWO, Google Optimize.

CRM & Automation: While not directly managed by the designer, familiarity with how CRM and marketing automation tools (e.g., HubSpot, Salesforce Marketing Cloud) interact with web funnels for lead nurturing and customer journey management would be beneficial.

Integration Tools: Understanding how design assets are integrated into development workflows, potentially using tools like Zeplin or direct handoff features within design software.

📝 Enhancement Note: Proficiency in industry-standard design tools like Figma is expected. Familiarity with analytics and A/B testing platforms is a significant advantage, reinforcing the role's focus on data-driven optimization and conversion.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasizing the use of analytics and user feedback to guide design choices and measure impact.
• User-Centricity: A commitment to understanding and meeting user needs and expectations through intuitive and engaging design.
• Efficiency & Speed: A culture that values rapid iteration, quick problem-solving, and efficient execution of design tasks, particularly in a fast-paced product environment.
• Collaboration & Communication: Fostering an environment where open communication, constructive feedback, and cross-functional teamwork are paramount.
• Innovation: Encouraging creative thinking and the exploration of new design approaches and technologies to enhance user experience and product performance.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with product managers, developers, and potentially marketing teams, acting as a bridge between user needs, business goals, and technical implementation.
• Feedback-Oriented: A culture that embraces constructive criticism and feedback, using it as a tool for continuous improvement in design quality and process.
• Agile and Iterative: Working in an agile manner, with a willingness to adapt designs based on testing results, user feedback, and evolving project requirements.

📝 Enhancement Note: The company's emphasis on feedback, data, and collaboration aligns with operational excellence principles. The designer is expected to be a proactive contributor who can influence product direction through informed design decisions and effective teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to create visually appealing designs that also drive high conversion rates and perform well technically, requiring a keen understanding of both user psychology and technical constraints.
• Rapid Iteration Cycles: Working in a fast-paced environment means adapting quickly to new data, user feedback, and evolving business priorities, which can be demanding.
• Cross-functional Communication: Effectively communicating design intent and rationale to non-design stakeholders (developers, product managers) to ensure accurate implementation and alignment.
• Staying Current: The mobile app and AI landscape evolves rapidly; staying abreast of the latest design trends, tools, and technologies will be crucial.

Learning & Development Opportunities:

• Specialized Training: Access to training budgets for courses and certifications in areas like Conversion Rate Optimization (CRO), UX research, advanced animation, or specific analytics tools.
• Mentorship: Opportunities to learn from experienced designers and product leaders within the company.
• Exposure to Cutting-Edge Technology: Working with AI-powered applications and potentially exploring new design tools and workflows.
• Career Advancement: Potential to grow into senior design roles, lead design projects, or specialize in product growth and user acquisition strategies.

📝 Enhancement Note: This role presents a significant opportunity for a designer to develop expertise in growth-focused design and product operations, directly contributing to business success and gaining valuable experience in a high-growth tech company.

💡 Interview Preparation

Strategy Questions:

• Design Process & Conversion: "Walk me through a web funnel you designed. What were the key conversion goals, what was your process, and what were the results?" (Focus on demonstrating your understanding of user journeys, A/B testing, and data-driven optimization.)
• Collaboration & Problem-Solving: "Describe a time you had to collaborate with developers or product managers who had different ideas about a design. How did you resolve the conflict and ensure the best outcome?" (Highlight your communication, negotiation, and problem-solving skills.)
• Data Interpretation: "How do you use analytics to inform your design decisions? Can you give an example of a design change you made based on user data?" (Showcase your analytical thinking and ability to translate data into actionable design improvements.)
• Style Versatility: "How do you approach designing in different styles or for different user segments?" (Demonstrate your adaptability and understanding of brand consistency vs. user needs.)

Company & Culture Questions:

• "What interests you specifically about Reface and our Health & Fitness applications?" (Research the company's mission, products, and recent developments.)
• "How do you stay updated with the latest design trends and technologies in the mobile app space?" (Show your proactive learning and industry awareness.)
• "Describe your ideal work environment and how you contribute to a positive team culture." (Align your values with Reface's culture of feedback and collaboration.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your approach, your solutions, and the impact.
• Quantify Impact: Use metrics and data to demonstrate the success of your designs. If exact numbers aren't available, discuss the metrics you would track and why.
• Highlight Process: Clearly explain your design process, including research, ideation, prototyping, and iteration. Show the evolution of your designs.
• Focus on Web Funnels & Conversion: Emphasize projects that directly relate to conversion optimization, user onboarding, and driving business results.
• Be Ready for Questions: Anticipate questions about your decision-making, problem-solving techniques, and how you handle feedback.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative design skills and a business-oriented, data-driven mindset. Candidates should be ready to articulate their process and impact with concrete examples, particularly related to web funnels and conversion.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided link on Breezy HR.
• Portfolio Customization: Ensure your portfolio prominently features projects showcasing web funnel design, user onboarding flows, and conversion rate optimization. Quantify results and clearly articulate your process and impact.
• Resume Optimization: Tailor your resume to highlight experience in web design for mobile screens, conversion-focused funnels, and collaboration with product/dev teams. Use keywords like "UX/UI Design," "Web Funnels," "Conversion Optimization," "Prototyping," and "Analytics."
• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work using STAR method (Situation, Task, Action, Result) for behavioral questions. Prepare to discuss your approach to data-driven design and collaboration.
• Company Research: Familiarize yourself with Reface's products, especially their Health & Fitness applications, and understand their market position and growth strategies. This will help tailor your responses during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.