Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Redwood Credit Union

Location: Napa, California

Job Type: Full-Time

Category: Digital Experience & Design Operations

Date Posted: March 31, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is critical for enhancing and maintaining Redwood Credit Union’s digital experience across public websites, digital banking platforms, and internal content systems, directly impacting user engagement and operational efficiency.

• The Web Designer will be responsible for UX/UI design and development, system administration, and fostering cross-functional collaboration to create seamless and high-quality digital experiences.

• This position requires a blend of visual design, content strategy, and technical proficiency in tools like HTML, CSS, Figma, and the Adobe Suite to support a diverse range of digital assets.

• The role involves significant collaboration with developers, product managers, marketing, and compliance teams to ensure all digital platforms adhere to brand guidelines, accessibility standards, and business objectives, driving operational consistency.

📝 Enhancement Note: This role, while titled "Web Designer," has significant operational responsibilities related to digital platform management, content governance, and cross-functional process integration. It aligns with a Digital Experience Operations or a specialized GTM Operations function focused on user-facing digital touchpoints. The emphasis on system administration, collaboration with compliance and marketing, and adherence to brand guidelines suggests a strong operational component beyond pure design.

📈 Primary Responsibilities

• Design and develop intuitive, responsive, and accessible web and mobile experiences by applying UX design principles, usability best practices, and leveraging analytics and user feedback to inform design decisions.

• Create detailed wireframes, mockups, and interactive prototypes to clearly visualize proposed solutions, iterating on designs based on feedback, data insights, and evolving business requirements.

• Produce and optimize digital assets, including images and graphics, using industry-standard design software such as Adobe Photoshop and Illustrator, ensuring brand consistency and visual appeal across all platforms.

• Manage and update web content, including product pages, support articles, and other informational sections, while also preparing and optimizing digital assets for web deployment to enhance user journeys and information architecture.

• Support site development initiatives, facilitate vendor handovers, and execute configuration updates for various digital platforms, ensuring smooth operational transitions and system integrity.

• Enhance search relevance, refine website taxonomy, and optimize metadata to improve discoverability and user navigation across RCU's digital properties, directly impacting SEO and user experience metrics.

• Collaborate closely with developers, product managers, and other designers to translate design concepts into functional and visually appealing digital interfaces, ensuring technical feasibility and adherence to project specifications.

• Participate actively in Agile ceremonies and project reviews, contributing to sprint planning, backlog grooming, and retrospective meetings to ensure efficient project execution and continuous improvement of digital products.

• Work with Communications & PR and Compliance teams to ensure all content on RCU’s public digital assets meets current industry standards, aligns with brand voice, and adheres to all regulatory and compliance requirements.

• Partner with the Marketing team to maintain and enforce Redwood Credit Union’s brand guidelines across all digital platforms, ensuring a consistent brand experience and effective support for current product promotions and campaigns.

• Conduct thorough quality assurance testing to validate designs across various devices, browsers, and operating systems, ensuring a consistent and high-quality user experience.

• Support and uphold ADA (WCAG) compliance standards for all digital content and interfaces, ensuring accessibility for all users and mitigating legal and reputational risks.

• Monitor key performance metrics and user behavior analytics to identify opportunities for UX and content enhancements, driving continuous improvement and optimizing user engagement.

• Stay current with evolving design standards, accessibility requirements, and emerging web technologies, recommending design improvements that enhance clarity, usability, and overall user engagement.

• Manage version control and system upgrades by coordinating with vendors and internal teams, ensuring seamless software changes and configurations for all managed digital platforms.

• Make strategic recommendations for program changes and enhancements to improve the efficiency and effectiveness of RCU's digital presence and user experience.

• Complete special projects as directed by the Assistant Manager, Digital Experience, contributing to broader digital initiatives and strategic goals.

• Participate in various committees and cross-functional working groups to provide insights and feedback on digital initiatives, promoting a collaborative approach to digital strategy and execution.

📝 Enhancement Note: The responsibilities listed are extensive and cover a broad spectrum of digital design, content management, and operational support. For a candidate applying, it's important to highlight experience in all these areas, particularly in cross-functional collaboration, compliance adherence, and system administration within a regulated industry context like financial services.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of three years of progressive experience in UX/UI design and web development.

• Demonstrated experience in platform administration and management of digital content systems.

• Proven ability to resolve compatibility issues across different browsers and computing platforms.

• Experience successfully presenting engaging visuals through UX/UI optimization, design principles, layout techniques, and font uniformity.

• Experience working within environments that utilize defined development life cycles and project management processes.

Required Skills:

• Proficiency in HTML, CSS, and JavaScript for web development and implementation.

• Mastery of graphic design software, including Adobe Photoshop and Adobe Illustrator, and other visual design tools for asset creation and optimization.

• Excellent visual design skills with a strong portfolio demonstrating creative and effective design solutions.

• Working knowledge of wireframing tools such as Figma, Balsamiq, and Axure RP for creating mockups and high-fidelity prototypes.

• Solid understanding of Content Management Systems (CMS) and their application in managing digital platforms.

• Strong understanding of User Experience (UX) principles and User Interface (UI) design best practices.

• Demonstrated ability to design, maintain, tune, analyze, and optimize websites for performance and user engagement.

• Excellent communication skills, both verbal and written, for effective collaboration and stakeholder engagement.

• Ability and desire to work effectively in a team-oriented environment, contributing to collective goals.

• Ability to coordinate a variety of activities simultaneously and prioritize work effectively to meet deadlines in a fast-paced setting.

• Strong problem-solving and troubleshooting skills to diagnose and resolve technical and design-related issues.

• Ability to create web-based graphics that are consistent with brand guidelines and promote brand identity.

Preferred Skills:

• Familiarity with JavaScript frameworks such as Angular, React, Backbone, or Node.js.

• Ability to address HTML and scripting compatibility issues across different browsers and computing platforms.

• Experience in Agile development methodologies and project management processes.

• Working knowledge of the Spanish language is a plus, enhancing communication capabilities in diverse communities.

• Experience with analytics tools (e.g., Google Analytics) for tracking user behavior and informing design decisions.

• Understanding of SEO principles and their application in web content and design.

📝 Enhancement Note: The "Minimum Qualification" section has been integrated into the "Required Skills" and "Education/Experience" sections for better flow, with specific tools and methodologies highlighted. The "Preferred Qualifications" have been retained. The "AI-keywords" have been used to inform the inclusion of operations-relevant terms like "Content Management Systems," "Accessibility," and "Analytics."

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of three years of UX/UI design and web development work, with a strong emphasis on responsive design and accessibility.

• Specific case studies demonstrating the ability to translate business requirements into effective design and content solutions for digital platforms.

• Examples of wireframes, mockups, and interactive prototypes created using tools like Figma, highlighting the design process from concept to final design.

• Demonstrations of website optimization, including performance tuning, search relevance improvements, and taxonomy/metadata enhancements, with measurable results.

Process Documentation:

• Evidence of experience in managing and maintaining Content Management Systems (CMS), including content updates, system administration, and governance.

• Documentation or case studies illustrating the process of collaborating with cross-functional teams (developers, product managers, marketing, compliance) to bring digital designs to life.

• Examples of how analytics and feedback were used to inform design decisions and drive continuous improvement in user experience and content strategy.

• Documentation of experience with ADA (WCAG) compliance, including how accessibility was integrated into the design and development process.

📝 Enhancement Note: This section has been tailored to emphasize the operational aspects of design, focusing on process, documentation, and evidence of system management, which are crucial for operations roles.

💵 Compensation & Benefits

Salary Range: $82,621 to $108,863 annually, commensurate with experience.

Benefits:

• Competitive medical, dental, and vision insurance plans.

• Comprehensive mental health offerings.

• Employee performance incentive plan, rewarding achievement and contribution.

• Salary Advancement opportunities through merit-based increases tied to performance.

• 401(k) program with a generous employer match, supporting long-term financial planning.

• Competitive Paid Time Off (PTO) accrual.

• 11 paid company holidays, plus your birthday off as an additional paid day.

• Employee discounts on RCU auto loans, recreational loans, boat loans, Visas, and LOC loans.

• 0% interest loans for immigration-related expenses, naturalization processes, and garment/fitness/home office equipment.

• 100% financing option for employee-purchased homes.

Working Hours: Approximately 40 hours per week, with potential for flexibility based on project needs and operational demands.

📝 Enhancement Note: The salary range and benefits have been extracted directly from the provided text. The working hours are inferred from "Full-Time" employment type and typical industry standards. The benefits are listed comprehensively to highlight RCU's attractive employee package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Credit Union) - Operating within a highly regulated sector that emphasizes trust, member service, and community support.

Company Size: A significant credit union, described as the 27th largest in the U.S. and the largest financial institution based in the North Bay, indicating a substantial operational footprint and employee base.

Founded: 1950, with a long-standing history of serving its members and communities, fostering a culture built on experience and established values.

Team Structure:

• The Web Designer will likely be part of a Digital Experience team, reporting to an Assistant Manager, Digital Experience.

• This team will collaborate closely with various departments including Marketing, Communications & PR, Compliance, IT, Product Management, and potentially external vendors.

Methodology:

• Data-Driven Design: The role emphasizes using analytics and feedback to inform design decisions, indicating a data-driven approach to UX/UI optimization.

• Agile Development: Participation in Agile ceremonies suggests an iterative and collaborative project management methodology focused on rapid delivery and continuous improvement.

• Process Optimization: Responsibilities like managing content, improving search relevance, and troubleshooting system issues point to a focus on optimizing digital workflows and operational efficiency.

• Brand and Compliance Adherence: Close collaboration with Communications, PR, and Compliance teams highlights a structured approach to maintaining brand integrity and regulatory compliance across all digital touchpoints.

Company Website: redwoodcu.org

📝 Enhancement Note: This section integrates company information with insights relevant to an operations-focused role, emphasizing how the company's industry, size, and history shape its operational environment and team dynamics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist, requiring 2-5 years of focused experience in UX/UI design and web development, with a significant operational component in digital platform management. It offers a blend of creative execution and operational oversight.

Reporting Structure: The Web Designer reports to the Assistant Manager, Digital Experience. This structure provides a direct line of management for guidance, performance reviews, and career development discussions, while also allowing for significant autonomy in day-to-day design and operational tasks.

Operations Impact: The Web Designer's work directly influences member satisfaction, digital engagement, operational efficiency of digital platforms, and brand perception. By ensuring accessible, user-friendly, and compliant digital experiences, this role contributes significantly to Redwood Credit Union's mission and its ability to serve members effectively, impacting revenue through enhanced customer acquisition and retention on digital channels.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like advanced UX/UI design, accessibility standards (e.g., becoming an accessibility champion), or CMS administration and optimization.

• Cross-Functional Leadership: Potential to lead digital design initiatives on cross-functional project teams, influencing strategy and execution across departments.

• Program Management: Growth into roles with greater responsibility for managing digital programs, vendor relationships, and system upgrades, moving towards more strategic operational oversight.

• Mentorship: Opportunity to mentor junior designers or contribute to the development of internal design and operational best practices.

• Industry Expertise: Developing specialized knowledge in financial services digital user experience and compliance, a valuable niche in the market.

📝 Enhancement Note: This analysis focuses on the career trajectory within an operations context, highlighting how a design role can evolve into more strategic or managerial operational positions.

🌐 Work Environment

Office Type: On-site at Redwood Credit Union's Napa, California location. This suggests a traditional office environment that fosters in-person collaboration and adherence to established workplace norms.

Office Location(s): Primarily Napa, California, with potential for broader reach within RCU's service areas. The location in Napa County offers a specific regional context for the work environment.

Workspace Context:

• Collaborative Environment: The role requires significant collaboration with developers, product managers, marketing, and compliance teams, suggesting an open or semi-open office layout that facilitates communication and teamwork.

• Technology & Tools: Access to a standard suite of design software (Adobe Suite, Figma) and potentially content management systems, along with necessary hardware and IT support.

• Team Interaction: Frequent opportunities for direct interaction with colleagues through meetings, Agile ceremonies, and informal discussions, fostering a connected and supportive team dynamic.

• Focus on Detail: The nature of web design and operations demands a focused work environment where attention to detail is paramount for tasks like coding, asset creation, and compliance checks.

Work Schedule: The role is full-time, typically around 40 hours per week. While direct on-site presence is expected, there may be some flexibility for project-based needs or specific operational requirements, though the primary arrangement is on-site.

📝 Enhancement Note: This section connects the on-site work arrangement with the collaborative and detail-oriented nature of the role, emphasizing how the physical workspace supports these operational functions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios focusing on technical skills (HTML, CSS, Figma, Adobe Suite), UX/UI principles, and relevant experience in digital platform management.

• Technical/Design Assessment: Potentially a skills test or a deep dive into portfolio pieces, assessing problem-solving abilities, design thinking, and understanding of accessibility and responsiveness.

• Behavioral & Team Fit Interview: Interviews with hiring managers and potential team members to assess collaboration skills, communication style, problem-solving approach, and cultural alignment with RCU's values (heart, empathy, integrity, passion, inclusion).

• Cross-Functional Stakeholder Interview: An interview with representatives from departments like Marketing or Compliance to evaluate the candidate's ability to understand and integrate diverse business needs and regulatory requirements into digital solutions.

• Final Interview: A concluding discussion with senior leadership to confirm fit, discuss career aspirations, and finalize the offer.

Portfolio Review Tips:

• Showcase Breadth and Depth: Include a variety of projects demonstrating UX/UI design, web production, content updates, and any system administration tasks. Highlight projects that involved collaboration with other departments or adherence to strict guidelines.

• Emphasize Process: For each project, clearly articulate your role, the problem you were solving, your design process (wireframing, prototyping, iteration), the tools used, and the outcome. Use visuals to illustrate your journey.

• Highlight Operational Impact: Showcase how your design decisions or platform management improved user engagement, accessibility, SEO, or operational efficiency. Quantify results whenever possible (e.g., "reduced bounce rate by X%", "improved accessibility score to Y%").

• Accessibility and Responsiveness: Dedicate specific examples to demonstrate expertise in creating responsive designs and ensuring WCAG compliance.

• Brand Consistency: Include examples where you successfully maintained or enforced brand guidelines across digital platforms.

Challenge Preparation:

• Design Challenge: Be prepared for a practical design exercise that may involve creating a wireframe, mockup, or content strategy for a specific scenario relevant to a credit union's digital needs. Focus on problem-solving and justifying your design choices.

• Technical Questions: Review fundamental HTML, CSS, and JavaScript concepts, as well as your experience with specific tools like Figma and Adobe Suite.

• Situational Questions: Prepare to discuss how you've handled challenging collaborations, resolved design conflicts, managed competing priorities, or ensured compliance in previous roles.

• Company Research: Understand Redwood Credit Union's mission, values, and its position in the financial services industry. Be ready to articulate how your skills and approach align with their goals.

📝 Enhancement Note: This section is tailored to provide actionable advice for candidates applying for a role with both design and operational responsibilities, emphasizing the portfolio's role in demonstrating these dual capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• HTML/CSS/JavaScript: Core technologies for front-end web development and implementation.

• Adobe Photoshop: For creating and editing raster images, graphics, and digital assets.

• Adobe Illustrator: For creating vector graphics, logos, and visual elements.

• Figma: A collaborative interface design tool used for wireframing, mockups, prototyping, and design system management.

• Other Visual Design Tools: Potentially other industry-standard design software.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): For tracking website traffic, user behavior, conversion rates, and identifying performance trends.

• Reporting Dashboards: While not explicitly mentioned for this role, the ability to interpret and contribute to performance reports is implied by the focus on metrics and improvement opportunities.

CRM & Automation:

• Content Management Systems (CMS): Solid understanding and experience with CMS platforms for managing website content, structure, and user experience. Specific CMS platforms are not named but are a core requirement.

• Potential for workflow automation tools: While not specified, experience with tools that streamline content publishing or design review processes could be beneficial.

📝 Enhancement Note: This section details the essential technical tools and technologies, emphasizing their operational relevance in managing and enhancing digital platforms.

👥 Team Culture & Values

Operations Values:

• Heart & Empathy: Applied in designing user-centric experiences that genuinely serve the needs of RCU's members and internal teams.

• Integrity: Upholding high standards in design, content, and platform management, especially crucial in a regulated financial services environment.

• Passion: A drive to create exceptional digital experiences and continuously improve the user journey and operational efficiency of digital platforms.

• Inclusion: Designing and managing digital assets that are accessible to all users, reflecting RCU's commitment to serving diverse communities.

• Meaningful Relationships: Fostering strong collaborative relationships with cross-functional teams to achieve shared digital goals and operational excellence.

• Excellence: A commitment to delivering high-quality design, robust functionality, and efficient operational processes in all digital initiatives.

• Financial Well-being: Contributing to the financial well-being of members by providing clear, accessible, and trustworthy digital platforms.

Collaboration Style:

• Cross-Functional Integration: The role necessitates working closely with diverse teams (Marketing, Compliance, IT, Product Management), requiring strong communication and negotiation skills to align on objectives and execute projects effectively.

• Process-Oriented Feedback: An environment where feedback on designs, content, and processes is actively sought and given, particularly in Agile ceremonies and project reviews, to ensure continuous improvement.

• Knowledge Sharing: A culture that encourages sharing of best practices, design trends, and operational insights to elevate the collective capabilities of the digital team and the organization.

• Efficiency-Focused: A drive to streamline workflows, automate where possible, and optimize digital platforms for both user experience and internal operational efficiency.

📝 Enhancement Note: This section connects RCU's stated company values to the operational context of the Web Designer role, providing insight into expected behaviors and collaboration dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Experience with Regulatory Compliance: Navigating the complexities of financial industry regulations (e.g., ADA, data privacy) while ensuring a seamless and user-friendly digital experience.

• Cross-Functional Alignment: Effectively managing the needs and expectations of multiple departments (Marketing, Compliance, IT, Product) to deliver cohesive digital solutions.

• Technical Constraints: Working within existing system limitations or vendor capabilities while striving for innovative design and functionality.

• Keeping Pace with Digital Evolution: Continuously updating design skills, accessibility standards, and platform technologies to maintain a cutting-edge digital presence.

• Content Governance: Ensuring consistency, accuracy, and brand adherence across a wide array of digital assets and platforms managed by different stakeholders.

Learning & Development Opportunities:

• Advanced UX/UI and Accessibility Training: Opportunities to gain certifications or specialized knowledge in areas like advanced interaction design, user research methodologies, or in-depth accessibility compliance.

• Digital Strategy Workshops: Participation in sessions focused on broader digital marketing, content strategy, and platform evolution within the financial services sector.

• Project Management Skills: Development in Agile methodologies, project planning, and vendor management through hands-on experience and potentially formal training.

• Cross-Departmental Exposure: Gaining a deeper understanding of business operations, product development, and compliance within a credit union, broadening professional perspective.

• Mentorship Programs: Access to mentorship from senior leaders within Digital Experience or related operational functions to guide career growth.

📝 Enhancement Note: This section anticipates potential challenges specific to a regulated industry and a hybrid design/operations role, framing them as opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance user experience needs with strict regulatory compliance requirements in a digital project. How did you approach this, and what was the outcome?"

  • Preparation: Prepare a STAR method response focusing on a project where you navigated complex rules (e.g., ADA, financial disclosures) while maintaining intuitive design. Emphasize your process for research, collaboration with compliance teams, and design iterations.

• "How do you approach designing for accessibility (WCAG compliance)? Can you walk us through a project where you ensured your designs met these standards?"

  • Preparation: Be ready to discuss specific WCAG guidelines and how you implement them (e.g., color contrast, keyboard navigation, semantic HTML). Showcase portfolio examples that clearly demonstrate accessibility considerations.

• "Imagine you need to update content on our digital banking platform that impacts multiple product offerings. How would you ensure consistency and accuracy across all related pages, and who would you involve in the process?"

Company & Culture Questions:

• "Redwood Credit Union emphasizes 'heart and empathy' in its mission. How would you translate this value into your web design and platform management work?"

  • Preparation: Research RCU's mission and values. Prepare examples of how you've designed with empathy, focusing on user needs, inclusivity, and creating positive experiences.

• "This role requires close collaboration with Marketing and Compliance. Describe your experience working with these departments and how you manage differing priorities."

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly outline the problem, your solution, your process, the tools used, and the measurable results.

• Emphasize Operational Aspects: Beyond aesthetics, highlight how your work improved user journeys, operational efficiency (e.g., content management ease), or compliance.

• Demonstrate Tool Proficiency: Be ready to briefly walk through how you used Figma for prototyping or Adobe Suite for asset creation, explaining your workflow.

• Quantify Impact: Use data and metrics wherever possible to demonstrate the success of your designs and operational contributions (e.g., improved conversion rates, reduced support inquiries, higher accessibility scores).

• Tailor to RCU: Connect your portfolio examples to the specific needs of a credit union and Redwood Credit Union's mission and values.

📝 Enhancement Note: This section provides specific, actionable interview preparation advice tailored to the hybrid nature of the Web Designer role, focusing on common operational and design-related questions.

📌 Application Steps

To apply for this operations-focused digital design position:

• Submit your application through the provided application link on jobs.lever.co.

• Customize Your Resume: Tailor your resume to highlight keywords from the job description, focusing on your experience with HTML, CSS, JavaScript, Figma, Adobe Suite, UX/UI design, content management systems, accessibility, and cross-functional collaboration. Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible, and showcases projects that demonstrate your design skills, operational contributions (e.g., system management, process improvement), and understanding of the financial services industry. Include case studies that detail your problem-solving approach and results.

• Research Redwood Credit Union: Familiarize yourself with RCU's mission, values, services, and recent news. Understand their commitment to members and communities, and how this role contributes to their overall strategy.

• Practice Interview Responses: Prepare for common interview questions related to design principles, technical skills, problem-solving, collaboration, and your experience in regulated environments. Practice articulating your portfolio projects clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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