Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Kultakiertue Oy

Location: Helsinki, Uusimaa, Finland

Job Type: Full-Time

Category: Digital Design & Optimization

Date Posted: May 11, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and optimize websites and landing pages with a primary focus on conversion rate optimization (CRO) and measurable business outcomes.

• Translate user behavior data and insights into compelling user journeys and impactful design solutions that drive business goals.

• Collaborate cross-functionally with development, marketing, and product teams to ensure seamless design implementation and alignment with strategic objectives.

• Continuously iterate on designs through testing, analysis, and thoughtful implementation to enhance user experience and achieve key performance indicators (KPIs).

📝 Enhancement Note: While the title is "Web Designer," the core responsibilities and required values strongly indicate a role focused on Conversion Rate Optimization (CRO) and data-driven design rather than purely aesthetic web development. The emphasis on "pages that convert," "making decisions based on data," and "optimizing business outcomes" positions this as a performance-oriented design role within the GTM (Go-To-Market) or Marketing Operations sphere, rather than a traditional front-end development or purely visual design position.

📈 Primary Responsibilities

• Conceptualize, design, and develop high-converting websites and landing pages that align with marketing campaigns and business objectives.

• Map and refine user journeys to create intuitive and efficient pathways that guide users towards desired actions (e.g., sign-ups, purchases, inquiries).

• Analyze website performance data, user behavior analytics, and A/B testing results to identify areas for improvement and inform design decisions.

• Conduct user research, usability testing, and accessibility audits (WCAG compliance) to ensure inclusive and effective digital experiences.

• Collaborate closely with front-end developers to translate design mockups and wireframes into functional, responsive, and visually appealing web interfaces.

• Maintain and update design systems, style guides, and component libraries to ensure brand consistency and efficient design workflows.

• Proactively identify opportunities for design innovation and optimization that can lead to enhanced user engagement and business growth.

📝 Enhancement Note: The emphasis on "designing and optimizing websites and landing pages" with "conversion as the top priority" and making "decisions based on data" strongly suggests a role that bridges UI/UX design with performance marketing principles. This role is expected to drive tangible business results, making it more akin to a Conversion Designer or a specialist within a Growth Marketing or GTM Operations team.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of proven experience in web design, UI/UX design, or conversion rate optimization, with a strong portfolio showcasing relevant projects.

Required Skills:

• Web Design & UI/UX: Proficiency in designing user-friendly, aesthetically pleasing, and high-performing web interfaces and landing pages.

• Conversion Rate Optimization (CRO): Deep understanding of CRO principles, methodologies, and best practices for improving website performance.

• Data Analysis & Interpretation: Ability to analyze quantitative data (e.g., Google Analytics, heatmaps, A/B test results) and qualitative insights to inform design decisions.

• User Journey Mapping: Skill in creating detailed user journey maps to understand and optimize the entire customer lifecycle.

• Usability & Accessibility: Strong knowledge of usability principles and accessibility standards, including WCAG guidelines.

• Design Tools: Proficiency in industry-standard design and prototyping tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), or similar.

Preferred Skills:

• Experience with A/B testing platforms (e.g., Optimizely, VWO, Google Optimize).

• Familiarity with front-end development fundamentals (HTML, CSS) to facilitate collaboration with developers.

• Experience working within agile development environments and cross-functional teams.

• Understanding of SEO best practices and their impact on web design and conversion.

• Knowledge of user behavior analytics tools (e.g., Hotjar, Crazy Egg).

📝 Enhancement Note: The job description explicitly states this is "not a role for a purely visual designer." This implies a strong need for candidates who can articulate why a design works, how it leverages user behavior data, and how it directly contributes to business objectives. This elevates the requirement beyond standard UI/UX to a more strategic, data-informed design role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Case Studies: Showcase at least 2-3 detailed case studies demonstrating how your design work directly led to measurable improvements in conversion rates, user engagement, or other key business metrics. Clearly articulate the problem, your design process, the data used, the solution implemented, and the results achieved.

• User Journey Optimization Examples: Include examples of user journey maps or wireframes that illustrate your approach to creating seamless and effective user flows.

• Data-Driven Design Demonstrations: Highlight projects where data analytics, user feedback, or A/B testing insights were pivotal in shaping your design decisions.

• Usability & Accessibility Integration: Provide examples of how you have incorporated usability best practices and accessibility standards (WCAG) into your designs.

Process Documentation:

• Design Workflow: Be prepared to discuss your typical design process from initial brief and research through to final implementation and post-launch analysis.

• Testing & Iteration Methodology: Explain your approach to A/B testing, user testing, and iterating on designs based on performance data and feedback.

• Collaboration Protocols: Describe how you collaborate with developers, marketers, and product managers to ensure design integrity and successful project completion.

📝 Enhancement Note: Given the emphasis on data and business outcomes, a portfolio that merely displays visually appealing designs will be insufficient. Candidates must demonstrate a structured approach to problem-solving using data and a clear understanding of how design impacts business objectives. The portfolio should serve as evidence of their ability to drive measurable results.

💵 Compensation & Benefits

Salary Range: €4200 - €5000 per month (Gross)

Benefits:

• Flexible Hybrid Work Model: Offers a balance between in-office collaboration and remote work flexibility, allowing for a personalized work-life integration.

• Comfortable & Welcoming Office: Located in Käpylä, Helsinki, providing a pleasant and supportive physical workspace.

• Impactful Contribution: The opportunity to directly influence company success through your design work, with visible results.

• Creative Freedom: Autonomy to create, test, and implement innovative design ideas.

• International Team Support: Collaboration with a diverse and international team, including close support from tech and marketing departments.

Working Hours:

• Standard full-time working hours (approximately 40 hours per week), with flexibility offered through the hybrid work model.

📝 Enhancement Note: The salary range provided (€4200-€5000/month) is competitive for a mid-level designer with a focus on CRO in Helsinki, Finland. This range aligns with industry benchmarks for specialized digital design roles requiring data analysis and performance optimization skills. The benefits highlight a modern, employee-centric work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Precious Metals Purchasing and Evaluation. Kultakiertue Oy is a market leader and pioneer in the Finnish market, with expansion plans across Nordic and European countries.

Company Size: Growing rapidly, currently exceeding 100 professionals, indicating a dynamic and expanding organizational structure.

Founded: While the founding date isn't specified, the company's rapid growth and market leadership suggest a relatively established but agile operational framework.

Team Structure:

• Cross-Functional Collaboration: The role involves close collaboration with development, marketing, and product teams, indicating a matrixed or project-based team structure.

• Dedicated Design Focus: While collaborative, the core of the role is design-centric, with a specific focus on conversion and user journeys.

• Growth-Oriented Environment: The company's rapid expansion implies a culture that values innovation, adaptability, and performance.

Methodology:

• Data-Driven Decision Making: A strong emphasis is placed on using data (analytics, user insights, testing) to drive design and business decisions.

• Agile & Iterative Design: The expectation to "test, analyze, and iterate" suggests an agile approach to design and development.

• Customer-Centricity: The company prides itself on a "truly customer-oriented service model," which should translate into the user experience design principles.

Company Website: https://careers.kultakiertue.fi

📝 Enhancement Note: Kultakiertue Oy operates in a unique sector (precious metals) but applies modern digital strategies. The company culture likely balances a pioneering spirit in its niche with the fast-paced demands of a growing tech-adjacent business. The "relaxed and enthusiastic work community" mentioned in the application section suggests a positive and collaborative internal environment.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level (2-5 years experience). This role is for an individual contributor with the potential for specialization or leadership within design functions.

Reporting Structure: Likely reports to a Head of Marketing, Head of Product, or a Lead Designer, with direct collaboration across multiple departments.

Operations Impact: This role has a direct and measurable impact on revenue through conversion rate optimization. Success in this position will be directly tied to the company's growth and profitability.

Growth Opportunities:

• Specialization in CRO: Deepen expertise in conversion rate optimization, becoming a go-to specialist within the company.

• Product Design Involvement: Expand work into broader product design, influencing application interfaces and user experiences beyond web pages.

• Leadership Potential: As the company grows, opportunities may arise to lead design initiatives, mentor junior designers, or manage design projects.

• Skill Expansion: Develop skills in areas like advanced analytics, user research methodologies, and potentially front-end development through cross-functional learning.

📝 Enhancement Note: The emphasis on "freedom to create and test ideas" and the direct reflection of contributions in company success suggests a role where high performers can quickly gain visibility and influence. The company's rapid growth provides a fertile ground for career advancement.

🌐 Work Environment

Office Type: Hybrid work model with a physical office presence in Käpylä, Helsinki. This suggests a blend of remote flexibility and in-person collaboration.

Office Location(s): Käpylä, Helsinki, Finland. This location offers a specific geographical context for the in-office component of the hybrid model.

Workspace Context:

• Collaborative Atmosphere: The office is described as "comfortable and welcoming," fostering a positive environment for team interactions.

• Resource Availability: Close collaboration with tech and marketing teams implies access to necessary tools, data, and support for design and optimization efforts.

• Team Interaction: The hybrid model allows for both independent work and structured team meetings/brainstorming sessions.

Work Schedule:

• Full-time (approx. 40 hours/week) with a flexible hybrid arrangement, allowing for adaptability in daily work patterns.

📝 Enhancement Note: The hybrid model and specific office location in Käpylä, Helsinki, are key details for candidates considering their daily work setup and commute. The "relaxed and enthusiastic" community vibe suggests a workplace culture that values both productivity and employee well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications, experience, and alignment with the role's data-driven, conversion-focused requirements.

• Design Challenge/Portfolio Review: Candidates will likely present their portfolio, detailing case studies on how they've used data to improve conversion rates and user journeys. Expect questions about their design process, decision-making rationale, and understanding of user behavior.

• Behavioral & Situational Interviews: Interviews focused on assessing how candidates handle collaboration, problem-solving, data interpretation, and their understanding of business goals.

• Team/Hiring Manager Interview: Final interviews to assess cultural fit, team dynamics, and overall suitability for the role.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the business problem, the metrics you aimed to improve, your specific design actions, and the quantifiable results (e.g., "increased conversion rate by X%", "reduced bounce rate by Y%").

• Showcase Data-Driven Process: Detail how you used data (analytics, A/B tests, user feedback) to inform your design choices. Explain your analysis and reasoning.

• Highlight CRO Strategies: Focus on examples where your design directly contributed to business outcomes like lead generation, sales, or user engagement.

• Demonstrate Usability/Accessibility: Be ready to discuss how you ensured designs were user-friendly and accessible (WCAG).

• Prepare for "Why": Be ready to explain the rationale behind every design decision, especially concerning user behavior and business objectives.

Challenge Preparation:

• Familiarize yourself with common CRO strategies and A/B testing methodologies.

• Review your portfolio for strong examples of problem-solving and measurable impact.

• Practice articulating your design process and the "why" behind your decisions concisely.

• Research Kultakiertue Oy's current website and digital presence to identify potential areas for optimization (but focus your presentation on your proven work).

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to connect design work to tangible business results. A portfolio that merely displays aesthetics will be insufficient; it must serve as evidence of strategic thinking and performance impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), or similar industry-standard tools.

• Collaboration: Tools for team communication and project management (e.g., Slack, Jira, Asana).

Analytics & Reporting:

• Web Analytics: Google Analytics or similar platforms (e.g., Matomo) for tracking website performance and user behavior.

• A/B Testing Platforms: Experience with tools like Optimizely, VWO, or Google Optimize is highly beneficial for continuous improvement.

• Heatmapping & Session Recording: Tools such as Hotjar or Crazy Egg for understanding user interaction patterns.

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce, HubSpot) is advantageous for understanding sales and marketing workflows, though not a primary requirement for the design role itself.

📝 Enhancement Note: While the role is primarily design-focused, proficiency with analytics and A/B testing tools is crucial for fulfilling the data-driven aspect of the job. Candidates should be comfortable interpreting data from these platforms to inform their design decisions.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are based on data and measurable results, not just intuition.

• Customer-Centric: A commitment to creating excellent customer experiences, both online and offline.

• Growth Mindset: Embracing challenges, continuous learning, and a proactive approach to improvement.

• Efficiency & Impact: Focusing on work that delivers significant business outcomes and optimizes workflows.

• Collaboration: Working effectively with others to achieve common goals.

Collaboration Style:

• Cross-Functional Integration: Close working relationships with development and marketing teams are essential for bringing designs to life and aligning with broader GTM strategies.

• Feedback-Oriented: A culture that encourages constructive feedback for continuous improvement of designs and processes.

• Agile & Responsive: Ability to adapt to changing priorities and deliver results in a fast-paced environment.

📝 Enhancement Note: The company culture appears to value a blend of innovation, data-informed decision-making, and a strong customer focus. For a designer, this means being comfortable with experimentation, data analysis, and proving the business value of design choices.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: Ensuring designs are visually appealing while also maximizing conversion rates and user experience based on data.

• Data Interpretation: Translating complex user behavior data into actionable design insights.

• Cross-Functional Alignment: Effectively communicating design rationale and collaborating with diverse teams (developers, marketers) to achieve common goals.

• Rapid Growth Environment: Adapting to a fast-paced, evolving company structure and potentially expanding product/service offerings.

Learning & Development Opportunities:

• CRO Specialization: Opportunity to become an expert in conversion rate optimization techniques and tools.

• Product Design Expansion: Potential to move into broader product design roles within the company's expanding digital footprint.

• Industry Exposure: Working within a unique industry (precious metals) and a rapidly growing Finnish success story.

• Continuous Learning: Encouragement to explore new design trends, tools, and methodologies relevant to performance marketing and UX.

📝 Enhancement Note: The role presents a significant opportunity for a designer to evolve beyond traditional UI/UX into a more strategic, performance-driven design function, which is a highly sought-after skill set in the current market.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a website's conversion rate. What was the data, your process, and the outcome?" (Focus on quantifiable results and your analytical approach.)

• "How do you approach designing a landing page for a specific marketing campaign? What factors do you consider beyond visual appeal?" (Emphasize understanding of campaign goals, target audience, and conversion objectives.)

• "Walk us through a user journey you designed or optimized. What were the key touchpoints and how did your design address user needs and business goals?" (Prepare a clear narrative with visual aids if possible.)

Company & Culture Questions:

• "What do you know about Kultakiertue Oy and our market?" (Research the company's business model, growth, and competitive landscape.)

• "How do you see your role contributing to our company's rapid growth?" (Connect your skills in conversion design to business objectives.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each project, clearly outline: Problem, Your Role, Data/Research, Solution (Design), Results (Quantifiable), and Learnings.

• Tell a Story: Guide the interviewer through your process, highlighting your strategic thinking and problem-solving abilities.

• Focus on Impact: Emphasize how your design decisions led to measurable business outcomes. Use numbers and data points prominently.

• Be Prepared for Questions: Anticipate questions about your design choices, data interpretation, and how you handle feedback or challenges.

• Showcase Variety: Include examples of different types of web pages, landing pages, or user flows you've optimized.

📝 Enhancement Note: The interview process is designed to assess not just design skills but also analytical thinking, strategic problem-solving, and the ability to deliver tangible business results. A strong portfolio and clear communication of your impact are paramount.

📌 Application Steps

To apply for this Web Designer position:

• Submit your CV and application through the provided link on the Kultakiertue Oy careers page.

• Curate Your Portfolio: Select your strongest case studies that demonstrate data-driven design and measurable conversion improvements. Ensure each case study clearly outlines the problem, your process, the data used, the solution, and the quantifiable results.

• Tailor Your CV: Highlight keywords and responsibilities directly relevant to conversion rate optimization, user journey mapping, data analysis, and web design. Quantify your achievements wherever possible.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on clearly articulating your design process, rationale, and impact. Be ready to discuss your approach to A/B testing and user behavior analysis.

• Research Kultakiertue Oy: Understand their business, current website, and market position to better align your application and interview responses with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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