Web Designer

📍 Job Overview

Job Title: Web Designer Company: Floowi Location: Weston, Florida, United States (Remote) Job Type: Full-Time Category: Creative & Media / Art & Design / Technology Date Posted: May 27, 2025 Experience Level: 2-5 Years

🚀 Role Summary

• Design and develop visually compelling brand identities and modern, high-quality website layouts.
• Collaborate closely with development teams to ensure seamless integration of designs into live websites.
• Utilize advanced design tools like Figma and Adobe Creative Suite for all visual branding and website mockups.
• Implement and manage website designs within WordPress using Elementor, with potential involvement in Shopify platforms.
• Maintain brand consistency and uphold high standards of typography and layout across all creative assets.

📝 Enhancement Note: While the provided job title is "Web Designer," the responsibilities clearly indicate this role is a hybrid of Graphic Design and Web Design, with a strong emphasis on visual branding systems and their implementation across digital platforms. The need for "developer-ready layouts" and collaboration with developers suggests a UX/UI design sensibility, even without direct coding requirements.

📈 Primary Responsibilities

• Develop comprehensive visual brand systems, including logos, color palettes, typography guidelines, and overall brand aesthetics.
• Design intuitive and aesthetically pleasing website layouts and user interfaces using Figma, ensuring they are optimized for developer handoff.
• Construct responsive and engaging websites within the WordPress environment, primarily utilizing the Elementor page builder.
• Translate design concepts into functional and visually accurate web pages, working collaboratively with front-end developers to achieve pixel-perfect execution.
• Ensure brand consistency across all client projects and internal marketing materials by adhering to established brand guidelines.
• Provide design support and layout adjustments for Shopify stores, contributing to the visual appeal and user experience of eCommerce platforms.
• Conduct user experience (UX) research and apply design principles to enhance website usability and engagement.
• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines and client expectations.

📝 Enhancement Note: The responsibilities suggest a role that bridges creative design with practical implementation. The emphasis on "developer-ready layouts" and collaboration indicates a need for the candidate to understand technical constraints and handoff processes, even if not directly coding. The inclusion of Shopify support points to a broader eCommerce design capability.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and skill in graphic design, visual branding, and web design is paramount. Experience: Minimum of 2+ years of professional experience in graphic design and web design, with a proven track record of successfully delivering creative projects.

Required Skills:

• Visual Branding Expertise: Demonstrated ability to create cohesive and impactful brand identities, including logo design, style guides, and visual system development.
• Figma Proficiency: Advanced skills in Figma for wireframing, prototyping, and creating detailed, developer-ready UI designs.
• WordPress with Elementor: Hands-on experience designing and building responsive websites using WordPress and the Elementor page builder.
• Adobe Creative Suite: Proficiency in Photoshop and Illustrator for image editing, graphic creation, and asset preparation.
• Typography & Layout: Strong understanding of typographic principles and layout composition to create visually appealing and functional designs.
• Attention to Detail: Meticulous approach to design, ensuring accuracy in pixel placement, color consistency, and overall aesthetic quality.
• Project Management: Ability to self-manage workload, prioritize tasks, and deliver projects on time and within scope.
• Advanced English Proficiency (C1 Level): Clear and effective communication skills, both written and verbal, for client interaction and team collaboration.

Preferred Skills:

• Basic HTML/CSS Understanding: Familiarity with the foundational languages of web development to better inform design decisions and collaboration with developers.
• Shopify Design Experience: Experience designing or customizing Shopify themes and storefronts.
• UI/UX Principles: Knowledge of user interface and user experience design best practices to create engaging and intuitive digital products.
• Cross-functional Collaboration: Proven ability to work effectively with developers, marketers, and other stakeholders.

📝 Enhancement Note: The emphasis on Figma, WordPress/Elementor, and a strong portfolio strongly suggests the need for practical, tool-specific skills rather than a formal degree. The "2+ years" experience level, combined with the breadth of responsibilities, positions this as a mid-level designer role where self-sufficiency and project ownership are key.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of projects demonstrating expertise in visual branding, including logo design, style guides, and full brand identity systems.
• Feature at least 2-3 detailed web design case studies, highlighting your process from initial concept to final Figma layouts, with clear explanations of design decisions.
• Include examples of responsive website designs built with WordPress and Elementor, showcasing adaptability across different screen sizes.
• Present projects that demonstrate strong typography, color theory, and layout principles in practice.
• If applicable, include examples of Shopify store designs or customizations.

Process Documentation:

• For each portfolio project, articulate your design process, including research, ideation, wireframing, prototyping, and final design stages.
• Clearly explain how you ensure design accuracy and consistency, especially when collaborating with development teams.
• Detail your approach to client feedback and revisions, demonstrating adaptability and problem-solving skills.
• Highlight any methodologies used to ensure designs meet accessibility standards or performance optimization goals.

📝 Enhancement Note: A strong portfolio is critical for this role, as it directly validates the candidate's practical skills. The expectation is not just to show finished work, but to explain the process behind it, demonstrating strategic thinking and problem-solving capabilities relevant to design and implementation.

💵 Compensation & Benefits

Salary Range: Competitive salary in USD, estimated to be between $55,000 - $75,000 annually, based on experience level and skill set.

Benefits:

• Remote Flexibility: 100% remote work arrangement, allowing for global talent acquisition and work-life balance.
• Creative & Collaborative Team: Opportunity to work within a supportive and innovative team environment that values design excellence.
• Diverse Client Base: Exposure to a wide array of clients and industries, offering varied and engaging design challenges.
• Hands-On Project Experience: Direct involvement in real-world projects from concept to completion, with opportunities for continuous learning and skill development.
• Professional Development: Potential for growth and advancement within the company, with opportunities to expand skill sets in areas like UX/UI and eCommerce design.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate different time zones and optimize productivity. Specific daily hours may vary based on project needs and team collaboration requirements.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for a Web Designer with 2-5 years of experience in the US market, particularly for remote roles. The benefits listed are derived directly from the job description, highlighting the appeal of remote work and professional growth opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Floowi operates within the diverse Technology and Creative Services sectors, likely focusing on digital solutions, branding, and web development for a variety of clients. Company Size: While not explicitly stated, the use of a TeamTailor ATS and the nature of the role suggest a growing company, potentially a mid-sized agency or a well-funded startup, likely employing between 50-250 individuals. Founded: The company was founded at an unspecified date, but its modern ATS usage and focus on current design tools indicate a forward-thinking and adaptable business.

Team Structure:

• The design team likely comprises specialists in graphic design, web design, and potentially UI/UX.
• This role reports to a Design Lead or Creative Director, with direct collaboration expected with a team of developers and project managers.
• Cross-functional collaboration is essential, working alongside marketing, client services, and development teams to deliver integrated solutions.

Methodology:

• Data-Driven Design: While creative, designs are likely informed by user behavior, client goals, and performance metrics.
• Agile Development & Design: Processes may involve iterative design cycles, rapid prototyping, and close collaboration with development sprints.
• Client-Centric Approach: Focus on understanding client needs and delivering solutions that align with their business objectives and brand vision.

Company Website: https://floowitalent.com

📝 Enhancement Note: Based on the provided information and common industry practices for companies using modern HR tech like TeamTailor, inferences are made about company size, culture, and operational methodology. The focus on "Floowi Talent" in the URL suggests a talent acquisition or service provision company, which aligns with hiring designers for client projects.

📈 Career & Growth Analysis

Operations Career Level: This "Web Designer" role is positioned as a mid-level individual contributor role. It requires a solid foundation of 2+ years of experience and the ability to work independently on design tasks, from concept to implementation within specified platforms. The scope includes both branding and web design, indicating a desire for versatility.

Reporting Structure: The designer will likely report to a Design Lead, Creative Director, or a Project Manager overseeing design initiatives. They will collaborate closely with front-end developers and potentially client stakeholders.

Operations Impact: The Web Designer's impact is directly tied to enhancing Floowi's clients' digital presence, brand perception, and user engagement. Successful designs contribute to client satisfaction, lead generation, conversion rates, and ultimately, the overall success and reputation of Floowi as a service provider.

Growth Opportunities:

• Specialization: Deepen expertise in UI/UX design, advanced WordPress/Elementor techniques, or eCommerce platforms like Shopify.
• Leadership: Progress to a Senior Web Designer or Art Director role, mentoring junior designers and leading creative projects.
• Cross-Functional Skills: Develop project management capabilities or gain a deeper understanding of front-end development to become a more integrated digital asset creator.
• Client Management: Take on more client-facing responsibilities, presenting designs and gathering feedback directly.

📝 Enhancement Note: The growth analysis is based on typical career progression paths for design roles in agencies or service-oriented tech companies. The "Operations" context here refers to the operational function of design within a business providing creative services.

🌐 Work Environment

Office Type: This is a 100% remote position, meaning there is no physical office requirement unless specified otherwise by the candidate's local laws or company policy for specific team syncs. Office Location(s): While the job posting lists a physical address in Weston, Florida, the "TELECOMMUTE" and "100% Remote" designations indicate that candidates are not required to be in this location. The company operates virtually.

Workspace Context:

• Home Office Setup: Candidates are expected to have a dedicated, productive workspace at home, equipped with reliable internet access and necessary personal equipment.
• Digital Collaboration Tools: The team relies heavily on digital communication and collaboration platforms (e.g., Slack, Zoom, project management software) for daily operations.
• Design Software Access: Access to necessary design software (Figma, Adobe Creative Suite) will be provided or expected to be managed by the employee.

Work Schedule: The role requires approximately 40 hours of work per week. While specific daily hours can be flexible to accommodate remote work and international team members, consistent availability during core business hours for essential meetings and collaboration is expected.

📝 Enhancement Note: The remote nature of the role significantly shapes the work environment. The focus shifts to digital collaboration tools and self-management within a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.
• Portfolio Presentation & Technical Interview: A session where you will present your portfolio, discuss your design process, and answer technical questions related to Figma, WordPress/Elementor, and branding principles. Be prepared to walk through specific case studies.
• Team/Culture Fit Interview: A discussion with potential team members or hiring managers to assess your communication style, collaboration skills, and cultural fit within Floowi's creative team.
• Final Interview/Offer: A concluding discussion with leadership, potentially involving a brief design challenge or scenario-based questions, followed by an offer if successful.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase both branding and web design expertise. Prioritize work done in Figma and WordPress/Elementor.
• Tell a Story: For each project, clearly outline the problem, your process, your creative solutions, and the impact of your design. Use visual aids effectively.
• Highlight Your Tools: Explicitly mention and demonstrate your proficiency with Figma, Adobe Creative Suite, and WordPress/Elementor.
• Showcase Process: Include wireframes, user flows, or early concepts to demonstrate your thought process and problem-solving approach.
• Quantify Impact: If possible, include metrics or client testimonials that highlight the success of your designs (e.g., increased engagement, improved conversion rates).

Challenge Preparation:

• Design Exercise: Be prepared for a small design exercise or a take-home challenge that may involve creating a logo, a landing page layout in Figma, or a style guide based on a brief.
• Problem-Solving Scenarios: Anticipate questions about how you would handle design conflicts, client feedback, or technical limitations.
• Brand Consistency: Practice articulating how you maintain brand consistency across different deliverables and platforms.

📝 Enhancement Note: The application process emphasizes the portfolio as the primary validation tool. Candidates should be prepared to articulate their design process and reasoning thoroughly.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for creating wireframes, mockups, prototypes, and developer-ready layouts. Proficiency is essential.
• WordPress: The primary content management system for website development. Experience with its ecosystem is required.
• Elementor: The primary page builder within WordPress. Hands-on experience is crucial for building responsive designs.
• Adobe Creative Suite: Essential for graphic design tasks, including Photoshop for image manipulation and Illustrator for vector graphics and logo creation.

Analytics & Reporting:

• While not explicitly listed for the designer, understanding how to interpret basic analytics (e.g., bounce rates, conversion rates) can inform design decisions. Familiarity with tools like Google Analytics might be a plus.

CRM & Automation:

• Not directly applicable to this design role, but understanding how design integrates with marketing automation or CRM platforms (e.g., for landing page design) is beneficial.

📝 Enhancement Note: The technology stack is heavily focused on design and web development tools. The emphasis is on practical application within these platforms, not necessarily on backend systems or advanced analytics tools for this specific role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A commitment to generating fresh, engaging, and effective design solutions that push creative boundaries.
• Collaboration & Communication: Valuing open dialogue, constructive feedback, and teamwork to achieve shared goals.
• Client Focus: Dedication to understanding and exceeding client expectations through high-quality design and service.
• Efficiency & Quality: Striving for both speed and precision in design processes, ensuring deliverables are not only beautiful but also functional and well-executed.
• Adaptability: Embracing new tools, technologies, and design trends to stay relevant and deliver cutting-edge solutions.

Collaboration Style:

• Remote-First: Expect clear, asynchronous communication via tools like Slack, supplemented by scheduled video calls for key discussions and reviews.
• Cross-Functional Synergy: A strong emphasis on working hand-in-hand with developers, project managers, and other creative professionals to ensure cohesive project outcomes.
• Feedback-Oriented: An open culture where constructive criticism is welcomed as a means to improve designs and processes.

📝 Enhancement Note: The team culture is inferred from the nature of a remote, creative service-oriented company. Values likely revolve around delivering high-quality creative output through collaboration and adaptability.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Technical Constraints: Effectively translating innovative design ideas into practical, buildable solutions within WordPress/Elementor and client budgets.
• Managing Diverse Client Expectations: Adapting design styles and approaches to meet the unique needs and brand identities of a wide range of clients.
• Maintaining Brand Consistency Across Projects: Ensuring a cohesive visual language across multiple client brands and deliverables simultaneously.
• Staying Current with Design Trends and Tools: Continuously learning and adapting to new design software, web technologies, and evolving user expectations.

Learning & Development Opportunities:

• Skill Deepening: Opportunities to become an expert in Figma, Elementor, or specific aspects of UI/UX design.
• eCommerce Specialization: Gaining advanced skills in Shopify design and optimization.
• Cross-Disciplinary Learning: Understanding more about front-end development principles to enhance collaboration and design effectiveness.
• Portfolio Expansion: Working on a diverse range of projects that can be added to a professional portfolio.

📝 Enhancement Note: Challenges are framed around the practicalities of a designer role in an agency setting, while growth opportunities focus on skill enhancement relevant to the design and digital product development field.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be ready to guide the interviewer through your portfolio, explaining your design process, rationale behind key decisions, and the tools used for 2-3 specific projects. Focus on branding and web design examples.
• Figma/WordPress Workflow: Describe your typical workflow for designing a website in Figma and then implementing it in WordPress with Elementor. How do you ensure smooth handoff to developers?
• Brand System Design: Explain your approach to creating a comprehensive brand identity system from scratch. What elements do you include, and how do you ensure consistency?
• Problem-Solving Scenarios: Be prepared for questions like: "How would you handle a client who loves a design but it's technically unfeasible?" or "Describe a time you received difficult feedback on your design and how you responded."

Company & Culture Questions:

• Remote Collaboration: How do you stay motivated and productive in a remote work environment? How do you ensure effective communication with a distributed team?
• Teamwork: Describe your ideal collaboration style when working with developers and other designers.
• Floowi's Work: Research Floowi's website and any client examples you can find. Be ready to discuss what appeals to you about their work or how your skills align with their offerings.

Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant projects that directly address the job requirements.
• Focus on Process: Don't just show the final product; explain how you got there. Use visuals like wireframes, user flows, or mood boards to illustrate your thinking.
• Highlight Tool Proficiency: Clearly state and demonstrate your expertise with Figma, Adobe CS, WordPress, and Elementor within your project examples.
• Quantify Results: Where possible, mention the positive outcomes of your designs (e.g., improved user engagement, positive client feedback, successful launch).
• Keep it Concise: Aim for about 1-2 minutes per project, ensuring you cover the key aspects without lengthy tangents.

📝 Enhancement Note: Interview preparation advice is tailored to the specific skills and tools required for this Web Designer role, emphasizing practical demonstration and process articulation.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided link on Floowi's TeamTailor portal.
• Customize Your Resume: Tailor your resume to highlight your experience with graphic design, visual branding, Figma, WordPress, and Elementor. Use keywords from the job description.
• Curate Your Portfolio: Prepare a digital portfolio (e.g., website, PDF) showcasing your best branding and web design projects. Ensure it clearly demonstrates your proficiency with Figma and WordPress/Elementor and includes case studies with process explanations.
• Prepare for a Design Walkthrough: Practice presenting your portfolio and discussing your design process, focusing on how you translate concepts into developer-ready assets.
• Research Floowi: Visit Floowi's website to understand their services, client base, and overall aesthetic. Prepare to articulate why you are a good fit for their team and client projects.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.