Web Designer & Builder

📍 Job Overview

Job Title: Web Designer & Builder

Company: myTomorrows

Location: Amsterdam, North Holland, Netherlands

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-02-16

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Owns the end-to-end design, build, and optimization of marketing websites and landing pages, with a strong emphasis on conversion rate optimization (CRO) and performance metrics.

• Responsible for the rapid deployment of high-quality web pages, maintaining a WordPress-based landing page ecosystem, and contributing to strategic transitions to new CMS and web frameworks.

• Collaborates closely with Marketing, Product Design, and Engineering teams, ensuring seamless execution and measurable results through effective web development and design.

• Leverages modern, AI-assisted development workflows to accelerate build times, iterations, and refactoring while maintaining high code quality and maintainability.

📝 Enhancement Note: This role is positioned within a Marketing function but has significant operational responsibilities related to the company's digital presence. The emphasis on "build," "optimization," and "scalability" suggests a need for a technically proficient individual who can execute marketing strategies efficiently and effectively, aligning with the principles of Marketing Operations. The mention of "technical debt" and "refactoring" points towards a need for proactive management of digital assets, which is a core function in operations.

📈 Primary Responsibilities

• Design and construct high-converting landing pages for patient recruitment, lead generation, and partnership initiatives, utilizing Droip (a Webflow-like visual page builder for WordPress).

• Develop and implement reusable page sections and components to enhance publishing velocity, ensure brand consistency, and improve overall scalability of web content.

• Systematically improve key performance indicators (KPIs) including conversion rates, page load speeds, SEO fundamentals, and accessibility standards across critical web pages.

• Partner with Growth Marketing, Product Design, Brand & Communications, and Engineering teams to facilitate successful campaign launches and create cohesive user journey experiences.

• Translate program briefs, marketing campaigns, and growth experiments into live, functional web pages within defined timelines and technical specifications.

• Actively maintain and refactor existing web pages to mitigate technical debt, optimize performance, and enhance long-term scalability.

• Employ modern, AI-assisted development workflows (e.g., Cursor or similar tools) to expedite build processes, iterations, and refactoring, ensuring no compromise on code quality or maintainability.

📝 Enhancement Note: The responsibilities highlight a blend of strategic execution and tactical implementation. The focus on "reusable components," "scalability," and "technical debt" indicates a need for a proactive, process-oriented approach to web development, aligning with operational efficiency. The requirement to "turn program briefs... into live pages" underscores the role's function as a key executor within the Go-To-Market (GTM) strategy.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of web design principles, user experience (UX), and digital marketing fundamentals is expected, often gained through formal education or equivalent practical experience.

Experience: 3+ years of hands-on experience in building production-level marketing pages or landing pages, with a preference for candidates with experience in the BioPharma sector.

Required Skills:

• Proven ability to independently design and ship responsive, production-grade layouts using HTML/CSS.

• Strong experience working with WordPress and modern visual or component-based page builders (e.g., Webflow-style environments such as Droip).

• System-first design mindset: comfortable working with reusable visual patterns and established guardrails rather than reinventing layouts for each project.

• Solid understanding of Conversion Rate Optimization (CRO) principles and best practices.

• Proficiency in improving page speed performance and adhering to SEO hygiene standards.

• Demonstrated knowledge of web accessibility standards and implementation.

• Experience working with Figma design files and component libraries to ensure accurate and consistent layout implementation.

Preferred Skills:

• Experience within the BioPharma or Health Tech industry.

• Familiarity with transitioning websites between CMS platforms or web frameworks.

• Basic understanding of JavaScript for enhanced interactivity.

• Experience with A/B testing implementation on landing pages.

📝 Enhancement Note: The emphasis on "system-first design," "reusable components," and "scalability" points to a need for an operations-minded individual who can build efficient and maintainable systems, not just one-off pages. The explicit mention of AI tools indicates a forward-thinking approach to development efficiency, which is increasingly relevant in operations roles aiming for maximum output with minimal waste.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a portfolio showcasing a strong track record of designing and building high-converting marketing pages and landing pages.

• Include case studies that highlight specific projects where you improved conversion rates, page speed, SEO, or accessibility, quantifying the impact.

• Provide examples of reusable components or design systems you've developed to ensure consistency and scalability across web projects.

Process Documentation:

• Showcase examples of your workflow for taking a project from brief to launch, including wireframing, design implementation, development, and testing phases.

• Document your approach to maintaining and refactoring existing web assets, including how you identify and address technical debt.

• Illustrate your process for collaborating with cross-functional teams (Marketing, Product, Engineering) on web development projects.

📝 Enhancement Note: For a role focused on "build" and "optimization," a portfolio is critical. It should not just display aesthetics but demonstrate a systematic approach to web development, focusing on efficiency, performance, and measurable outcomes – core tenets of operations. The inclusion of reusable components and system-first design principles in the portfolio will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Web Designer & Builder with 3+ years of experience in Amsterdam, the estimated annual salary range is between €45,000 and €65,000. This range considers the hybrid work model, the specialized nature of the role (WordPress, Droip, AI tools), and the company's focus within the growing Health Tech sector.

Benefits:

• Competitive salary and an annual performance bonus.

• Employee Stock Option Plan (ESOP), offering a stake in the company's growth.

• Significant career development opportunities within a fast-growing global company.

• Access to a dedicated learning and development budget for professional growth.

• Regular internal knowledge-sharing sessions to foster continuous learning.

• Attractive pension plan with full premium coverage by myTomorrows.

• Hybrid working model, offering flexibility between remote and office work.

• Supportive policies for working parents.

• Healthy lunch provided at the Amsterdam office.

• Professional guidance and support from certified psychologists via OpenUp.

• Active company culture with monthly events and an annual company-wide celebration.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with a hybrid model allowing for flexibility in work location.

📝 Enhancement Note: The salary estimate is based on market data for similar roles in Amsterdam, considering the specified experience level and the niche skills (WordPress, Droip, AI tools). The benefits package is comprehensive, reflecting a company that invests in employee well-being and professional growth, which is attractive to operations professionals seeking stability and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Tech / Biotechnology / Pharmaceutical Access. myTomorrows operates at the intersection of healthcare and technology, focusing on patient access to innovative treatments. This industry demands high ethical standards, a commitment to patient well-being, and a fast-paced, data-driven approach.

Company Size: myTomorrows is a scale-up company, indicating a dynamic environment with established processes but still retaining the agility and growth potential of a startup. This size often means cross-functional collaboration is key, and individual contributions have a visible impact.

Founded: myTomorrows was founded with a mission to improve treatment access, leveraging technology to bridge gaps in the healthcare ecosystem. This foundational purpose drives a culture focused on innovation, patient advocacy, and global impact.

Team Structure:

• The Web Designer & Builder will be part of the Marketing team, but with significant cross-functional collaboration with Product Design and Engineering.

• This role requires close interaction with Growth Marketing for campaign execution and with Brand & Comms for ensuring brand consistency.

Methodology:

• Data-driven decision-making is crucial, particularly in CRO, page speed, and SEO optimization.

• Agile methodologies are likely employed for project management and rapid iteration.

• A system-first approach to design and development ensures efficiency and maintainability.

• AI-assisted development is integrated to accelerate workflows and enhance productivity.

Company Website: https://myTomorrows.com/

📝 Enhancement Note: The company's mission-driven nature in Health Tech suggests a culture that values impact and precision. The "scale-up energy" implies a need for adaptable individuals who can contribute to building and refining processes, a core aspect of operations.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level position, typically requiring 2-5 years of dedicated experience. It offers a significant degree of ownership and responsibility for key digital assets that directly impact lead generation and patient outreach. This level is crucial for executing operational strategies and contributing to process improvements.

Reporting Structure: The Web Designer & Builder will likely report to a Marketing Manager or Head of Growth, with close collaboration with Product Design and Engineering leads. This structure ensures alignment with broader marketing objectives while maintaining operational autonomy in web development execution.

Operations Impact: The role directly impacts revenue through lead generation and patient acquisition by ensuring marketing websites and landing pages are optimized for conversion and performance. Efficiently building and maintaining these digital assets reduces operational friction, supports marketing campaigns, and contributes to the scalability of the company's outreach efforts.

Growth Opportunities:

• Specialization: Deepen expertise in conversion rate optimization, performance marketing websites, and advanced WordPress/CMS development.

• Leadership: Transition into a Web Development Lead or Marketing Operations Manager role, overseeing web strategy and execution for larger projects or teams.

• Cross-functional: Develop skills in Product Design integration, SEO strategy, or even back-end integrations as the company's web infrastructure evolves.

• Industry Expertise: Gain specialized knowledge in BioPharma marketing and patient access, a niche but growing field.

📝 Enhancement Note: The growth path for this role likely involves moving towards more strategic oversight of digital operations, potentially managing web projects, optimizing entire funnels, or specializing in areas like performance marketing infrastructure.

🌐 Work Environment

Office Type: myTomorrows offers a hybrid working model, combining the benefits of remote work with the collaborative advantages of an office environment. The Amsterdam office is described as "thriving."

Office Location(s): The primary office is located in Amsterdam, Netherlands, providing a central hub for team collaboration, meetings, and access to amenities like healthy lunches.

Workspace Context:

• The hybrid model allows for flexibility, enabling operations professionals to manage their time effectively between focused remote work and collaborative in-office sessions.

• The office environment in Amsterdam is likely designed to foster creativity and collaboration, supporting team events and providing a positive atmosphere.

• Access to modern tools, including AI-assisted development environments, will be integral to the daily workflow, supporting efficiency and innovation.

Work Schedule: A standard full-time work schedule (approximately 40 hours per week) is expected, with the hybrid model offering flexibility in how and where these hours are worked, allowing for efficient management of tasks and projects.

📝 Enhancement Note: The hybrid model is a significant factor for operations roles, allowing for focused work on complex tasks (e.g., code optimization, system building) while also facilitating necessary in-person collaboration and team integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on relevant experience, portfolio, and alignment with the role's technical requirements.

• Technical Interview: This stage will likely involve a deep dive into your technical skills, including HTML/CSS, WordPress, Droip, Figma, CRO, SEO, and performance optimization. You may be asked to walk through specific projects from your portfolio.

• Practical Exercise/Case Study: Expect a hands-on challenge or a case study focusing on designing and building a page or component, optimizing an existing page, or solving a specific web performance issue. This assesses your practical skills and problem-solving approach.

• Team/Hiring Manager Interview: Discussions about your experience, how you collaborate with teams (Marketing, Product, Engineering), your understanding of operations within a marketing context, and your fit with myTomorrows' culture and mission.

• Final Interview: Potentially with senior leadership to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the tools used, the solutions implemented, and crucially, the measurable results (e.g., "Increased conversion rate by X%," "Improved page load speed by Y seconds").

• Showcase Process: Include examples demonstrating your system-first design approach, reusable components, and how you translate design to code efficiently.

• Highlight Technical Proficiency: Ensure your portfolio demonstrates strong HTML/CSS skills, experience with WordPress page builders, and proficiency with Figma.

• Demonstrate Problem-Solving: Use case studies to illustrate how you tackled specific challenges related to conversion, performance, or scalability.

• AI Integration: If possible, subtly mention or show how AI tools were integrated into your workflow to enhance efficiency or quality.

Challenge Preparation:

• Practice Building: Rehearse building responsive layouts quickly using a WordPress page builder. Familiarize yourself with common WordPress themes and plugins if possible.

• CRO Scenarios: Think about common landing page conversion barriers and how you'd address them with design and structural changes.

• Performance Tuning: Be ready to discuss strategies for improving page speed (image optimization, code minification, caching).

• Figma to Code: Practice translating mockups from Figma into clean HTML/CSS.

📝 Enhancement Note: The emphasis on a "hands-on role," "shipping high-quality pages quickly," and "optimization" means the interview process will heavily scrutinize practical skills and a process-driven mindset. The portfolio is the primary tool to demonstrate this.

🛠 Tools & Technology Stack

Primary Tools:

• WordPress: The core CMS platform for the marketing website and landing pages.

• Droip: A key visual page builder for WordPress, similar to Webflow, used for rapid landing page creation.

• Webflow: Mentioned as a comparable tool, indicating familiarity with similar visual development environments is valuable.

• Figma: The primary design tool for implementing layouts accurately and consistently.

• HTML/CSS: Fundamental for building responsive, production-grade layouts.

• AI-Assisted Development Tools: Such as Cursor or similar, for accelerating build, iteration, and refactoring.

Analytics & Reporting:

CRM & Automation:

• Understanding how landing pages integrate with CRM systems (e.g., Salesforce, HubSpot) for lead management and marketing automation is beneficial, though direct CRM management is likely outside this role's scope.

📝 Enhancement Note: Proficiency in WordPress and visual builders like Droip/Webflow is paramount. The integration of AI tools signifies a modern approach to development efficiency, which operations professionals often champion.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on contributing to myTomorrows' mission of improving patient access to treatments.

• Efficiency & Scalability: Valuing processes and systems that enable rapid deployment and maintainability of web assets.

• Collaboration: Encouraging close teamwork with Marketing, Product Design, and Engineering to achieve shared goals.

• Data-Informed: Utilizing data (CRO, performance metrics) to guide design and optimization decisions.

• Continuous Improvement: A commitment to reducing technical debt and enhancing web performance over time.

Collaboration Style:

• Cross-functional integration is key, requiring clear communication and partnership with various departments.

• A system-first approach means collaborative development of reusable patterns and standards.

• Feedback loops are encouraged to refine processes and improve web asset quality.

📝 Enhancement Note: The company's mission-driven nature, combined with its scale-up status, suggests a culture that is both purposeful and adaptive. Operations professionals thrive in environments that value efficiency and measurable impact, which aligns well with myTomorrows' stated goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Rapidly shipping pages while maintaining high standards for performance, SEO, and accessibility.

• Technical Debt Management: Refactoring and maintaining an evolving WordPress ecosystem.

• Cross-functional Alignment: Effectively collaborating with diverse teams (Marketing, Product, Engineering) with potentially different priorities.

• CMS Transition: Contributing to the strategic shift to a new CMS and web framework.

Learning & Development Opportunities:

• Advanced Web Technologies: Gaining deeper skills in new CMS platforms, front-end frameworks, and AI development tools.

• CRO & Performance Mastery: Becoming an expert in optimizing web user journeys for maximum conversion and engagement.

• Project Management: Developing skills in managing web development projects and timelines.

• Industry Knowledge: Deepening understanding of the BioPharma and Health Tech sectors.

📝 Enhancement Note: The challenges presented are typical for roles focused on growth and optimization in a dynamic company. These challenges also represent significant opportunities for skill development and career advancement within the operations and marketing technology space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a landing page's conversion rate. What was your process, and what were the results?" (Focus on CRO process, A/B testing, and quantified outcomes).

• "How do you approach building reusable components in a CMS like WordPress? What are the benefits of this approach for a marketing team?" (Highlight system-first design, scalability, and efficiency).

• "Discuss your experience using AI tools in web development. How do they impact your workflow and the quality of your output?" (Be specific about tools and benefits like speed, code quality, or idea generation).

Company & Culture Questions:

• "What interests you about myTomorrows' mission to improve patient access to treatments?" (Show genuine interest and alignment with the company's purpose).

• "How would you ensure brand consistency and technical quality across multiple landing pages created by different team members?" (Discuss process, style guides, and collaboration).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by key skill (e.g., CRO Case Studies, Reusable Component Development, Figma to Code).

• Narrative: For each project, tell a story: the problem, your solution, the tools used, and the measurable impact. Use visuals effectively.

• Quantify Results: Emphasize metrics and ROI. For instance, "Implemented a new CTA design that increased lead submission by 15%."

• Process Focus: Clearly articulate your systematic approach to design, building, and optimization.

• Tool Proficiency: Be ready to discuss your experience with WordPress, Droip, Figma, and AI tools in detail.

📝 Enhancement Note: The interview will likely test your ability to translate technical skills into business outcomes (conversion, performance) and demonstrate a proactive, operations-oriented approach to web development.

📌 Application Steps

To apply for this Web Designer & Builder position:

• Submit your application through the provided Ashby link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating your expertise in designing and building high-converting landing pages, showcasing reusable components, and quantifying performance improvements (CRO, speed, SEO, accessibility).

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of experience in web design and building, specifically mentioning WordPress, visual page builders (Droip/Webflow), HTML/CSS, Figma, and AI-assisted development tools. Use keywords from the job description.

• Interview Preparation: Practice articulating your process for design-to-build workflows, CRO strategies, and performance optimization. Prepare to discuss your experience with AI development tools and your understanding of operational efficiency in web development.

• Company Research: Familiarize yourself with myTomorrows' mission, their work in the Health Tech sector, and their focus on patient access. Understand their scale-up journey and values to demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.