Web Content Designer

📍 Job Overview

Job Title: Web Content Designer (Vice President)

Company: BNY Mellon

Location: New York, NY, United States

Job Type: Full time

Category: Digital Marketing Operations / Web Content Strategy

Date Posted: March 05, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the strategic direction, execution, and governance of content-driven web experiences within BNY Mellon's digital ecosystem.

• Drive the design and assembly of web pages leveraging existing design system components and page templates, ensuring brand consistency and user experience excellence.

• Operationalize and optimize efficient design and publishing workflows, with a strategic focus on integrating AI technologies to enhance delivery speed and quality.

• Champion best practices in web accessibility and component-level performance, ensuring all digital assets meet stringent standards.

• Collaborate closely with UX, Engineering, and Editorial teams to translate business objectives and client needs into scalable, effective web solutions.

📝 Enhancement Note: This role is positioned at a Vice President level within Digital Marketing, indicating a significant level of responsibility in strategic planning, execution oversight, and cross-functional leadership for web content operations. The emphasis on AI integration and component-based design suggests a forward-thinking approach to content management and digital experience delivery.

📈 Primary Responsibilities

• Strategic Content Design & Governance: Lead the end-to-end strategy, creation, and ongoing governance of content-rich web experiences across BNY Mellon's digital platforms, ensuring alignment with brand standards and business objectives.

• Component-Based Design & Template Development: Design and assemble web pages using established design system components and page templates. Create and iterate on new page templates and content models to significantly streamline the publishing process and enhance efficiency.

• UX & Stakeholder Collaboration: Partner proactively with User Experience (UX) designers to propose, co-create, and refine new web components. Collaborate with various stakeholders to define new templates that address business goals, client needs, and performance data insights.

• Workflow Optimization & AI Integration: Operationalize and maintain efficient design and publishing workflows. Evaluate, implement, and manage AI tools and workflows (e.g., content structuring, image variant generation, metadata creation, quality checks) to accelerate speed-to-market, improve consistency, and enhance overall content quality.

• Asset Management & Optimization: Source, license, and curate imagery and visual assets that strictly adhere to brand guidelines. Prepare images in multiple formats and aspect ratios (SVG, PNG, JPG) optimized for responsiveness, performance, and accessibility standards.

• Accessibility & Performance Championing: Actively champion web accessibility standards (e.g., WCAG) and ensure component-level performance is consistently monitored and improved, contributing to a seamless user experience for all.

• Design System Rigor: Maintain rigorous standards for component usage, documentation, and governance to ensure scalability, consistency, and rapid deployment of web content.

• Cross-Functional Alignment: Facilitate strong working relationships and communication channels with UX, Engineering, Editorial, and other relevant teams to ensure cohesive digital product development.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, strategic workflow management, and technical implementation, with a strong emphasis on leveraging design systems and AI for operational efficiency. The VP level suggests leading initiatives, not just executing tasks, and a significant role in defining best practices.

🎓 Skills & Qualifications

Education: While specific degree requirements are not stated, a Bachelor's degree in Graphic Design, Digital Media, Communications, Marketing, or a related field is typically expected for a VP-level role in this domain. Advanced degrees or relevant certifications will be considered a strong asset.

Experience:

• Minimum of 5+ years of professional experience in web design and content design.

• At least 3 years of dedicated experience overseeing component-based web experiences and publishing workflows within an enterprise environment.

Required Skills:

• Component-Based Design: Deep expertise in designing and assembling web pages using pre-defined design system components and page templates.

• Design Systems Proficiency: Proven, hands-on experience working with and contributing to enterprise-level design systems.

• Content Modeling & Template Governance: Strong understanding of content modeling principles and the importance of template governance for consistency and scalability.

• UX Partnership: Demonstrated ability to collaborate effectively with UX designers to translate user needs and business goals into functional and aesthetically pleasing web components.

• Workflow Design & Optimization: Experience in designing, documenting, and operationalizing efficient web content publishing workflows.

• AI Tool Evaluation & Implementation: Experience assessing and integrating AI technologies into content operations workflows with an understanding of necessary guardrails and ethical considerations.

• Web Accessibility Standards: Strong knowledge of accessibility standards (e.g., WCAG 2.1 AA) and their application in web design and content creation.

• Image Optimization & Curation: Proficiency in sourcing, licensing, curating, and optimizing images for web performance, responsiveness, and various aspect ratios.

• Figma: Hands-on expertise in Figma for design, prototyping, and component management.

• Adobe Creative Cloud: Proficiency with core Adobe Creative Suite applications (e.g., Photoshop, Illustrator) for asset creation and manipulation.

• CMS Platforms: Experience with enterprise-scale Content Management Systems.

• DAM Systems: Familiarity with Digital Asset Management systems for organizing and retrieving visual assets.

• Responsive Design: Solid understanding and practical application of responsive design principles.

• Stakeholder Management: Exceptional skills in managing expectations, communicating effectively, and building consensus with diverse stakeholders across various departments.

• Prioritization: Proven ability to manage multiple priorities, projects, and deadlines effectively in a fast-paced, matrixed environment.

Preferred Skills:

• Design Tokens: Exposure to and understanding of design tokens for managing design system properties.

• Multi-Brand/Multi-Locale Systems: Experience working with systems designed for multiple brands or multiple geographic locales.

• Governance Frameworks: Familiarity with establishing and maintaining comprehensive governance frameworks for digital content and design systems.

• AI in Content Operations: Deeper experience in implementing AI for content structuring, metadata generation, or quality assurance within a content operations context.

📝 Enhancement Note: The required skills are highly specific to modern web content operations, emphasizing a blend of design, technical understanding of systems, and strategic workflow management. The "VP" title reinforces the need for strong leadership, stakeholder management, and strategic thinking, not just execution. The portfolio requirement is critical for demonstrating these applied skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Component-Based Design Showcase: Clearly demonstrate your ability to design and implement web pages using component-based methodologies. Highlight instances where you've designed new components or effectively utilized existing ones to create cohesive user experiences.

• Workflow Efficiency Improvements: Include case studies or examples where your contributions have led to measurable improvements in design or publishing workflows. Quantify the impact on speed, cost, or resource utilization if possible.

• Design System Contributions: Showcase your experience with enterprise design systems. This could include examples of how you've contributed to a system, maintained its integrity, or leveraged it to ensure brand consistency and scalability.

• ROI Demonstration: Where applicable, present projects that illustrate a clear return on investment (ROI), whether through increased user engagement, reduced time-to-market, improved conversion rates, or enhanced operational efficiency.

Process Documentation:

• Workflow Design & Optimization: Provide examples of documented workflows you've designed or significantly optimized. This should detail the stages, responsibilities, tools, and decision points involved in content creation, review, and publishing.

• Implementation & Automation Methods: Illustrate how you've implemented new processes or automated existing ones, particularly those involving design systems, CMS, or AI tools.

• Measurement & Performance Analysis: Include examples of how you've tracked and analyzed the performance of web content and design elements, using data to inform iterative improvements and strategic decisions.

📝 Enhancement Note: A strong portfolio is critical for this role, as it directly validates the candidate's ability to execute the core responsibilities. The emphasis on "measurable impact" and "workflow efficiency" suggests a need for quantifiable results in case studies.

💵 Compensation & Benefits

Salary Range: $83,000 - $134,000 USD per year (Base Salary)

Benefits:

• Competitive Compensation: Highly competitive salary package, reflecting the VP-level position and market data.

• Comprehensive Benefits Programs: Access to a robust suite of benefits designed to support employee health and well-being.

• Wellbeing Programs: Initiatives and resources focused on promoting employee physical, mental, and financial health.

• Generous Paid Leaves: Ample paid time off, including vacation, sick leave, and company-recognized holidays.

• Paid Volunteer Time: Dedicated paid time off to support community involvement and volunteer activities, reflecting BNY Mellon's commitment to social responsibility.

• Flexible Global Resources: Access to tools and resources that support employees in managing their personal and professional lives effectively.

• Financial Goal Support: Programs and resources designed to help employees achieve their financial objectives.

Working Hours:

• Standard full-time employment, typically 40 hours per week. While the role is on-site, BNY Mellon's culture aims to support employees through moments that matter, suggesting potential for flexibility in managing personal appointments or specific work arrangements as needed, within operational requirements.

📝 Enhancement Note: The salary range provided is a base salary expectation. The total compensation package is noted to be comprehensive and may include additional elements like discretionary bonuses, incentives, and other benefits, which are typical for VP-level roles in large financial institutions. The emphasis on well-being and community support is a key differentiator in their benefits offering.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services, Global Financial Infrastructure. BNY Mellon is a pivotal player in the global financial system, influencing a significant portion of investible assets and driving innovation within the sector.

Company Size: Large Enterprise (BNY Mellon is a global investment company with tens of thousands of employees). This scale implies structured processes, established governance, and opportunities for significant impact across vast digital platforms.

Founded: Established through mergers and acquisitions, with roots dating back to 1784, indicating a long history of stability and evolution within the financial industry.

Team Structure:

• Digital Marketing Department: This role sits within the digital marketing function, likely collaborating with specialized teams such as UX/UI design, content strategy, editorial, SEO, analytics, and engineering.

• Reporting Structure: As a Vice President, the role likely reports to a Director or Senior Vice President within Digital Marketing or a related Digital Strategy group. The structure is expected to be hierarchical but with strong cross-functional collaboration emphasis.

• Cross-Functional Collaboration: Expect close partnerships with UX designers, product managers, content strategists, engineers, legal, compliance, and business stakeholders to ensure web content and experiences meet diverse requirements.

Methodology:

• Data-Driven Insights: BNY Mellon emphasizes leveraging data analytics to inform decisions, optimize performance, and drive business outcomes. This role will be expected to use data to refine web content strategies and design choices.

• Agile & Iterative Processes: While not explicitly stated, large financial institutions often adopt agile or hybrid methodologies for digital product development, enabling iterative design, testing, and deployment.

• AI-Powered Innovation: The company actively harnesses cutting-edge AI and breakthrough technologies to drive transformative solutions, indicating a proactive approach to adopting new tools and methodologies for efficiency and innovation.

Company Website: https://www.bny.com/

📝 Enhancement Note: BNY Mellon's position as a "leading global financial services company" and its emphasis on "innovators and champions of inclusion" suggests a culture that values both tradition and forward-thinking, with a strong focus on technology and client-centric solutions. The scale of the organization means adherence to robust processes and governance is paramount.

📈 Career & Growth Analysis

Operations Career Level: Vice President (VP) - This is a senior leadership role within the Digital Marketing function. It signifies significant responsibility for strategy, execution, and team/cross-functional leadership in the domain of web content design and operations. The focus is on driving operational excellence, innovation, and measurable business impact through digital content.

Reporting Structure: The VP of Web Content Design will likely report into a senior executive (e.g., SVP or Chief Digital Officer) within the Digital Marketing or broader Marketing & Communications division. This position will manage a team of designers and content specialists and work collaboratively with peers in related disciplines (UX, Content Strategy, Engineering).

Operations Impact: This role has a direct impact on BNY Mellon's brand perception, client engagement, and operational efficiency across its digital properties. By optimizing web content, design systems, and publishing workflows, the VP contributes to:

• Enhancing client experience and satisfaction.

• Improving brand consistency and trust.

• Increasing the speed and efficiency of digital content delivery.

• Ensuring compliance with accessibility and regulatory standards.

Growth Opportunities:

• Leadership Advancement: Potential to move into senior executive roles within Digital Marketing, Global Marketing, or Digital Transformation divisions, overseeing larger teams and broader strategic initiatives.

• Specialized Skill Development: Opportunities to deepen expertise in areas like AI for content, advanced design systems, digital accessibility, and global content strategy through company-sponsored training, conferences, and challenging projects.

• Cross-Functional Leadership: Potential to lead major digital transformation projects that span multiple departments, offering exposure to different business units and strategic challenges within BNY Mellon.

• Industry Influence: As a representative of a major financial institution, opportunities may arise to contribute to industry best practices, speak at conferences, or influence the broader digital marketing and operations landscape.

📝 Enhancement Note: The VP level suggests a path towards executive leadership. The emphasis on AI, design systems, and operational efficiency aligns with critical trends in digital marketing and operations, offering substantial opportunities for professional development and career progression within a large, stable organization.

🌐 Work Environment

Office Type: BNY Mellon operates within a corporate office environment. As this is an on-site role, it will be based in a professional office setting in New York City, designed for collaboration and productivity.

Office Location(s): New York, NY. This is a major financial hub, offering access to resources, talent, and networking opportunities within the industry. Specific office details would be provided upon engagement.

Workspace Context:

• Collaborative Environment: The office space is designed to foster collaboration, with meeting rooms, common areas, and potentially open-plan workspaces conducive to team interaction and brainstorming sessions.

• Technology & Tools: Employees will have access to BNY Mellon's robust technology infrastructure, including high-performance workstations, access to enterprise software, and modern communication tools necessary for digital design and operations.

• Team Interaction: The role involves regular interaction with a diverse team of professionals, including designers, content specialists, UX researchers, engineers, and marketing strategists, facilitating knowledge sharing and collective problem-solving.

Work Schedule:

• The standard work schedule is full-time, likely Monday through Friday, with a focus on achieving 40 hours per week. While the role is on-site, BNY Mellon's culture emphasizes supporting employees through life's moments, suggesting a pragmatic approach to work-life balance, provided operational demands and client needs are met.

📝 Enhancement Note: The on-site requirement in a major financial center like New York City implies a dynamic, professional, and potentially demanding work environment. The emphasis on collaboration and access to enterprise-grade technology is a given for a company of BNY Mellon's stature.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio for alignment with the core requirements, particularly experience with component-based design, design systems, and workflow optimization.

• Hiring Manager Interview: A discussion with the hiring manager to assess your experience, leadership potential, strategic thinking, and understanding of the role's impact on BNY Mellon's digital marketing operations. Expect questions about your approach to design systems, AI integration, and stakeholder management.

• Team/Cross-Functional Interviews: Interviews with key team members (e.g., UX designers, content strategists, engineers) and cross-functional stakeholders to evaluate your collaborative skills, technical proficiency, and ability to integrate into the existing team dynamics.

• Portfolio Presentation & Case Study: A crucial step where you'll present your portfolio, likely focusing on 1-2 key projects that exemplify your skills in component-based design, workflow efficiency, and measurable impact. You may be asked to walk through a specific case study or problem-solving scenario relevant to BNY Mellon's challenges.

• Final Interview/Executive Review: Potentially a final interview with a senior leader to assess cultural fit, executive presence, and overall strategic alignment with BNY Mellon's vision.

Portfolio Review Tips:

• Curate for Impact: Select projects that best showcase your experience with component-based design, design systems, and demonstrable improvements in workflow efficiency or performance. Quantify results wherever possible (e.g., "reduced publishing time by X%", "increased engagement on Y pages by Z%").

• Showcase Process: Clearly articulate your design process, from problem identification and user research to component creation, testing, and implementation. Highlight how you leveraged design systems and collaborated with teams.

• Highlight AI Integration: If you have experience implementing AI tools in content operations, ensure this is clearly presented with the context of the problem solved and the outcomes achieved.

• Address Accessibility: Demonstrate your understanding and application of accessibility standards within your projects.

• Tailor to BNY Mellon: Research BNY Mellon's digital presence and recent initiatives. Frame your portfolio examples in a way that shows how your skills can address their specific needs and strategic goals.

Challenge Preparation:

• Design System Thinking: Be prepared to discuss how you would approach designing a new component or template within an existing design system, considering scalability, consistency, and accessibility.

• Workflow Optimization Scenario: You might be presented with a hypothetical scenario involving inefficient publishing workflows and asked to outline your approach to diagnosing the issues and proposing solutions, potentially involving AI.

• Stakeholder Alignment: Practice articulating complex design and operational decisions to both technical and non-technical audiences, emphasizing the "why" behind your recommendations.

📝 Enhancement Note: The interview process is structured to thoroughly assess both technical design skills and operational leadership capabilities. The portfolio presentation is a critical component, requiring candidates to not only show their work but also explain the strategic thinking and measurable impact behind it.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for component-based design, prototyping, collaboration, and potentially design system management.

• Adobe Creative Cloud: Critical for image editing, asset creation, and manipulation (e.g., Photoshop, Illustrator).

• Enterprise CMS Platforms: Proficiency with large-scale Content Management Systems (e.g., Adobe Experience Manager, Sitecore, or similar) is required for publishing and template management.

• DAM Systems: Experience with Digital Asset Management systems (e.g., Bynder, Canto, or similar) for organizing, storing, and retrieving visual assets.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics, Adobe Analytics, or similar for tracking website performance, user behavior, and content effectiveness.

• Reporting Dashboards: Experience using or contributing to data visualization tools (e.g., Tableau, Power BI, Looker) to present key performance indicators and insights.

CRM & Automation:

• CRM Systems: While not a primary focus, understanding how web content integrates with CRM platforms (e.g., Salesforce) for customer journeys can be beneficial.

• Workflow Automation Tools: Awareness of tools or platforms that can automate aspects of the content lifecycle or design processes.

• AI & Machine Learning Tools: Experience evaluating and integrating AI tools for tasks such as content structuring, image generation/variant creation, metadata tagging, and quality assurance within a content operations context.

📝 Enhancement Note: The technology stack is heavily skewed towards design and content management tools, with a strong emphasis on enterprise-grade solutions and an emerging requirement for AI integration. Proficiency in Figma and Adobe Creative Cloud is non-negotiable, alongside experience with large CMS and DAM platforms.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A core value at BNY Mellon, emphasizing a deep understanding of client needs and delivering solutions that provide exceptional value and experience.

• Innovation & Technology: A commitment to harnessing cutting-edge AI and breakthrough technologies to redefine industries and drive transformative solutions.

• Inclusion & Diversity: Fostering an inclusive environment where diverse perspectives are valued and contribute to innovation and success.

• Excellence & Performance: A culture of high performance, driven by a pay-for-performance philosophy and a commitment to achieving ambitious goals.

• Integrity & Responsibility: Upholding the highest ethical standards and acting with responsibility towards clients, colleagues, and communities.

Collaboration Style:

• Cross-Functional Integration: BNY Mellon fosters a collaborative environment where teams work together across departments (e.g., Marketing, UX, Engineering, Legal) to achieve common objectives.

• Data-Informed Decision Making: Collaboration is often guided by data and analytics, encouraging teams to use insights to inform strategy and optimize outcomes.

• Continuous Improvement: The culture supports a mindset of ongoing learning and process refinement, encouraging teams to experiment, share knowledge, and adapt to evolving market demands and technological advancements.

📝 Enhancement Note: The company culture emphasizes innovation, inclusivity, and client focus, within a framework of strong ethical standards and performance orientation. The collaborative style is essential for navigating a large, complex organization like BNY Mellon.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Large Enterprise: Adapting to the scale, established processes, and matrixed structure of a global financial institution like BNY Mellon.

• AI Integration with Guardrails: Effectively implementing and scaling AI tools for content operations while ensuring robust governance, data privacy, and ethical considerations are met.

• Balancing Innovation and Governance: Finding the right balance between introducing new design approaches and technologies (like AI) and adhering to strict brand, accessibility, and regulatory standards.

• Cross-Functional Alignment: Managing diverse stakeholder expectations and ensuring seamless collaboration across multiple departments with potentially competing priorities.

• Measuring Impact: Quantifying the ROI and impact of design system enhancements, AI implementations, and workflow optimizations in a complex financial services environment.

Learning & Development Opportunities:

• Advanced Design System Management: Opportunities to lead and evolve sophisticated design systems for a global enterprise, potentially including multi-brand or multi-locale implementations.

• AI in Digital Experience: Deepening expertise in leveraging AI for content creation, optimization, personalization, and operational efficiency in a regulated industry.

• Digital Accessibility Leadership: Becoming a subject matter expert and leader in ensuring BNY Mellon's digital properties meet and exceed global accessibility standards.

• Strategic Digital Transformation: Participating in or leading initiatives that drive significant digital transformation efforts across the organization.

• Industry Conferences & Certifications: Access to leading industry events and opportunities for professional development and certifications in areas like UX, content strategy, and digital marketing technologies.

📝 Enhancement Note: The role presents significant challenges related to scale, regulation, and technological integration, but these are balanced by substantial growth opportunities in cutting-edge digital marketing and operations domains within a stable, leading financial institution.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new component for an enterprise design system that needs to serve multiple business units with varying needs, while ensuring scalability and consistency?" (Focus on process, stakeholder engagement, and system thinking).

• "Describe a time you implemented AI tools to improve a content workflow or design process. What were the challenges, and how did you measure success?" (Emphasis on practical application, problem-solving, and results).

Company & Culture Questions:

• "What do you know about BNY Mellon's digital presence, and how do you see your role contributing to our mission of 'powering the future of finance'?" (Research the company's website, news, and values).

• "Describe your experience working in a matrixed environment. How do you manage competing priorities and ensure alignment across different teams?" (Highlight collaboration and communication skills).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the solution (design system/component focus), the process (including AI if applicable), and the measurable results.

• Emphasize Process & Impact: Don't just show the final design; explain the "why" behind your decisions, how you leveraged design systems, and what impact your work had. Use data to support your claims.

• Showcase AI & Accessibility: Proactively highlight any projects where you've incorporated AI or ensured strong accessibility compliance.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, technical implementation challenges, and how you handled stakeholder feedback.

• Demonstrate Enthusiasm: Show genuine interest in BNY Mellon, the financial services industry, and the opportunity to contribute to their digital evolution.

📝 Enhancement Note: Preparation should focus on aligning your experience with BNY Mellon's strategic priorities, demonstrating leadership capabilities, and showcasing a data-driven, process-oriented approach to web content design and operations. The portfolio presentation is your primary tool for demonstrating applied skills.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Oracle Cloud portal link.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating expertise in component-based design, enterprise design systems, workflow optimization (especially with AI integration), and measurable impact. Tailor your case studies to highlight achievements relevant to the financial services industry and BNY Mellon's stated goals.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of web design experience, with at least 3 years focused on component-based web experiences and publishing workflows. Use keywords from the job description, such as "design systems," "CMS," "AI tools," "accessibility," "Figma," and "stakeholder management," to enhance ATS compatibility.

• Interview Preparation: Practice articulating your design process, problem-solving methodologies, and stakeholder management skills. Prepare to present your portfolio confidently, focusing on quantifiable results and strategic thinking. Research BNY Mellon's digital initiatives and values to tailor your responses.

• Company Research: Thoroughly investigate BNY Mellon's website, newsroom, and LinkedIn presence. Understand their market position, technological advancements (especially AI), and their commitment to innovation, inclusion, and client service to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.