Web & Marketing Graphic Designer (HubSpot Emails, Social Media + Webflow

📍 Job Overview

Job Title: Web & Marketing Graphic Designer (HubSpot Emails, Social Media + Webflow) Company: Hire Overseas Location: South Africa Job Type: FULL_TIME Category: Marketing Operations / Creative Operations Date Posted: 2025-10-09 Experience Level: 5+ Years Professional Experience (Mid to Senior Level) Remote Status: 100% Remote

🚀 Role Summary

• Lead and execute comprehensive visual design strategies across critical marketing and web platforms, including HubSpot email campaigns, social media, and Webflow-driven websites.
• Develop and refine compelling visual assets that significantly strengthen the brand’s identity, drive user engagement, and support overarching Go-To-Market (GTM) strategies.
• Collaborate closely with the Director of Design and cross-functional Marketing and Sales teams to craft impactful collateral, pitch decks, and digital content.
• Drive brand consistency and visual storytelling across all digital touchpoints, ensuring a cohesive and engaging user experience through meticulous design execution.

📝 Enhancement Note: While the core role is Graphic Design, the emphasis on HubSpot emails, Webflow, and collaboration with marketing/sales teams positions this as a hybrid Creative Operations and Marketing Operations role, requiring an understanding of GTM workflows and digital marketing asset pipelines.

📈 Primary Responsibilities

• Design and execute static and animated visual assets for HubSpot email marketing campaigns, ensuring high engagement rates and brand alignment.
• Develop branded collateral, including presentations (decks), PDFs, and one-pagers, for marketing and sales enablement purposes.
• Create and optimize landing page designs, product visuals, and lightweight animations for web platforms, with a focus on user experience and conversion optimization.
• Support ongoing website design and maintenance projects leveraging Webflow, ensuring design consistency and adherence to brand guidelines.
• Collaborate asynchronously with content creators, marketing strategists, and social media managers, utilizing tools like Figma, Slack, and Notion to deliver design solutions efficiently.
• Partner with sales teams to design effective pitch decks and internal presentations that clearly articulate value propositions.
• Contribute to product design discussions to ensure seamless brand integration and visual harmony across all customer touchpoints.
• Maintain and evolve brand design standards across all digital channels, ensuring visual consistency and impact.

📝 Enhancement Note: The responsibilities extend beyond pure graphic design to encompass elements of web design support (Webflow) and marketing operations enablement, particularly with HubSpot email campaign design and sales collateral creation.

🎓 Skills & Qualifications

Education: Specific educational requirements are not detailed, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred for roles of this nature. Experience: 5+ years of professional graphic design experience with a robust portfolio demonstrating digital, marketing, and brand work.

Required Skills:

• Design Software Proficiency: Strong command of Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• HubSpot Email Design: Hands-on experience designing visuals specifically for HubSpot email campaigns, understanding best practices for email marketing design.
• Webflow or CMS Experience: Knowledge of Webflow or other Content Management Systems (CMS) for web design and implementation is highly preferred.
• Digital Marketing Design: Proven ability to create engaging visuals for social media, digital ads, and other online marketing channels.
• Branding & Visual Storytelling: Expertise in developing and applying brand guidelines, with a strong ability to tell stories visually across various digital formats.
• Layout & Composition: Excellent storytelling, layout, and composition skills for digital formats, ensuring clear communication and aesthetic appeal.
• Attention to Detail: Meticulous attention to detail in all design outputs, ensuring accuracy and polish.
• Communication & Collaboration: Strong communication skills for effective asynchronous collaboration and stakeholder interaction.
• Independent Work Ethic: Ability to work independently, take ownership of projects, and manage time effectively in a remote setting.

Preferred Skills:

• Animation & Motion Graphics: Experience with animation software such as After Effects, Lottie, or proficiency in creating GIFs and short-form video content.
• Video Editing: Experience with video editing tools for creating social media clips, reels, or other dynamic visual content.
• AI-Enhanced Design Tools: Familiarity with or experience using AI tools for design ideation, asset creation, or enhancement.
• Industry Experience: Previous experience in e-commerce, SaaS, or logistics/tech companies, providing context for design challenges in these sectors.

📝 Enhancement Note: The "Bonus Points" strongly suggest a need for candidates to showcase modern design capabilities, including AI integration and motion graphics, which are increasingly important in GTM and marketing operations for creating dynamic content.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Visual Assets: A portfolio showcasing a wide range of digital design work, including examples of HubSpot email campaigns, social media graphics, web design mockups (ideally Webflow), and marketing collateral.
• Motion Graphics/Animation: Inclusion of static and motion graphics, with a preference for AI-enhanced work or examples from animation software (After Effects, Lottie).
• Case Studies: Detailed case studies demonstrating your design process, problem-solving approach, and the impact of your designs on campaign performance or brand engagement.
• Brand Consistency Examples: Evidence of your ability to maintain and evolve brand identity across diverse digital platforms.

Process Documentation:

• Design Workflow: Showcase your typical design process from brief to final delivery, including how you manage feedback, revisions, and collaboration with stakeholders.
• Tool Integration: Demonstrate how you leverage tools like Figma, Adobe Creative Suite, and potentially Webflow or HubSpot to streamline your workflow and deliver efficient results.
• Performance Metrics: If possible, include examples where you can quantify the impact of your design work (e.g., increased click-through rates from email designs, improved engagement on social posts).

📝 Enhancement Note: The requirement for a portfolio that includes both static and motion graphics, and specifically mentions AI-enhanced work, indicates a strong emphasis on modern, dynamic visual content creation. The Loom video submission is a unique requirement that serves as an initial portfolio of communication and presentation skills.

💵 Compensation & Benefits

Salary Range: Based on the location (South Africa) and the requirement for 5+ years of experience, along with the specified tools and responsibilities, a competitive salary range for a Web & Marketing Graphic Designer would typically fall between ZAR 400,000 to ZAR 700,000 annually. This estimate considers the expertise required in Figma, Adobe Creative Suite, HubSpot, and Webflow, as well as the remote nature of the role and the company's practice of paying in USD.

Benefits:

• Paid in USD: Bi-monthly payouts on the 15th and 30th, offering a stable currency for compensation.
• Paid Time Off (PTO): Up to 14 days annually, accrued from Day 1, providing flexibility and work-life balance.
• Holiday Observance: Recognition and observance of local holidays based on the employee's location.
• 100% Remote Work: The flexibility to work from anywhere, promoting autonomy and a distributed workforce.
• Portfolio Building: Opportunity to work on brand campaigns that blend storytelling and technology, enhancing professional development and portfolio content.
• Collaboration Opportunities: Direct collaboration with creative producers, strategists, social media managers, and other marketing professionals.

Working Hours: The role is advertised as FULL_TIME, which typically equates to approximately 40 hours per week. Given the remote and asynchronous work environment, there's an expectation of flexibility in scheduling, provided core responsibilities are met and collaboration windows are respected.

📝 Enhancement Note: The explicit mention of payment in USD is a significant benefit for candidates in South Africa, mitigating currency fluctuations. The salary range is an estimate based on industry benchmarks for experienced designers in remote roles, factoring in the provided benefits and the company's global hiring model.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, Hire Overseas, operates within the recruitment and talent acquisition sector, focusing on connecting companies with remote talent globally. The specific client industry is not detailed but is implied to be within the tech, SaaS, e-commerce, or logistics sectors, given the designer's required experience. Company Size: "Hire Overseas" is a platform facilitating hiring, suggesting it supports a network of companies. The specific size of the client company this designer would be working FOR is not stated, but the need for a dedicated designer implies a moderately sized marketing team or a company with significant design needs. Founded: The founding date of Hire Overseas is not specified, but its model suggests a modern approach to talent acquisition.

Team Structure:

• Reporting: The designer will report to the Director of Design, indicating a clear hierarchy within the design function.
• Collaboration: Close collaboration with the broader Marketing team, including content creators, strategists, and social media managers.
• Cross-functional Interaction: Regular partnership with Marketing and Sales teams for pitch decks and internal presentations, and potential involvement in product design discussions.
• Asynchronous Work: The team operates asynchronously, relying on tools like Figma, Slack, and Notion for communication and project management.

Methodology:

• Design Execution: Focus on creative craftsmanship and proactive project ownership.
• Brand Elevation: Continuous seeking of ways to elevate the brand’s visual storytelling and storytelling.
• Data-Informed Design: While not explicitly stated, the context of marketing and web design implies that design decisions will likely be informed by engagement metrics and GTM objectives.
• Agile Collaboration: Working asynchronously suggests an agile approach to project management and design iteration.

Company Website: https://jobs.workable.com/company/cvRB9R7vtuSYbz8sUcfYEC/jobs-at-hire-overseas

📝 Enhancement Note: The operational context highlights a remote-first, asynchronous work environment that requires strong self-management and communication skills. The emphasis on "storytelling and tech" suggests a forward-thinking approach to marketing and brand development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid to Senior level Graphic Designer, requiring 5+ years of experience. It's a key individual contributor role within the creative function, with potential for growth into lead design positions or specialized areas like motion graphics or UX/UI within a marketing context. Reporting Structure: The designer reports directly to the Director of Design, indicating a structured reporting line within the creative department. This provides mentorship opportunities and a clear path for performance feedback. Operations Impact: The role directly impacts GTM success by creating compelling visual assets for marketing campaigns, sales pitches, and web presence. High-quality design in HubSpot emails can drive conversion rates, strong social media visuals boost engagement, and effective pitch decks can influence sales outcomes. The designer is a critical enabler of the marketing and sales funnel.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like advanced animation (After Effects, Lottie), AI-driven design tools, or Webflow development.
• Portfolio Expansion: Building a strong portfolio with high-impact brand campaigns for a potentially diverse client base facilitated by Hire Overseas.
• Leadership Potential: As a senior designer, there's potential to mentor junior designers, lead design projects, or eventually step into a Lead Designer or Art Director role within the client organization.
• Cross-functional Learning: Exposure to strategists, content creators, and social media managers provides insights into broader marketing operations and GTM strategies.

📝 Enhancement Note: The role offers significant growth potential beyond traditional graphic design, especially with the emphasis on emerging technologies like AI and animation, aligning with the evolving needs of modern marketing operations.

🌐 Work Environment

Office Type: This is a 100% remote position, meaning there is no central office. Work is conducted from the employee's chosen location. Office Location(s): The role is open to candidates in South Africa, but the 100% remote nature means the "office" is wherever the employee chooses to work. Workspace Context:

• Flexibility: Employees have the autonomy to create their ideal work environment.
• Technology Stack: Reliance on digital collaboration tools (Figma, Slack, Notion) and design software (Adobe Creative Suite, Figma). Access to reliable internet and a suitable personal workspace is essential.
• Team Interaction: While remote, the emphasis on asynchronous collaboration and regular communication via Slack and Figma fosters a connected, albeit distributed, team environment.

Work Schedule: The role is full-time (approximately 40 hours/week). While the work is asynchronous, candidates are expected to be available for core collaboration hours and to manage their time effectively to meet project deadlines and participate in necessary discussions. This flexibility is key for remote operations roles.

📝 Enhancement Note: The 100% remote and asynchronous nature requires a high degree of self-discipline and effective time management, which are crucial operational skills for any remote professional.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume, Loom video, and portfolio. This is a critical first step, as only candidates with a Loom video and portfolio will be considered.
• Video Introduction (Loom): A 1-2 minute Loom video to introduce yourself, your design background, and showcase communication skills. This acts as an initial screening for personality and presentation style.
• Role-Specific Assessment (Homework): Completion of a homework assignment tailored to the position. This will likely involve a design challenge related to HubSpot emails, social media, or Webflow.
• Recruitment Interview: An initial screening with Hire Overseas's talent team to assess overall fit, experience, and alignment with the role's core requirements.
• Executive Interview: A meeting with senior leadership (likely from the client company) to discuss role alignment, strategic thinking, and cultural fit.
• Client Interview: A final interview with the specific client team the designer will be supporting, allowing for deeper discussion on project needs and team integration.
• Job Offer: Formal offer extended to the successful candidate.

Portfolio Review Tips:

• Highlight Key Skills: Ensure your portfolio prominently features examples of HubSpot email design, social media graphics, and Webflow projects if available.
• Showcase Process: For each project, briefly explain the brief, your design process, challenges faced, and the outcomes. Use your Loom video to walk through a key project.
• Quantify Impact: Where possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement, click-through rates, lead generation).
• Include Motion Graphics: Feature your static and motion graphics work, especially any AI-enhanced pieces, as this is a preferred skill.
• Tailor to Hire Overseas: Understand the Hire Overseas model and how your design skills contribute to connecting businesses with talent.

Challenge Preparation:

• Design Challenge: Expect a design task that mirrors real-world responsibilities, such as designing a HubSpot email for a specific campaign or creating social media assets for a product launch.
• Time Management: Practice completing design tasks within a given timeframe, as this will be assessed.
• Storytelling: Be prepared to articulate your design choices and how they align with marketing objectives and brand strategy.

📝 Enhancement Note: The unique requirement for a Loom video and the multi-stage interview process, including a role-specific assessment, indicate a rigorous selection process that values both technical skills and communication abilities.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and asset creation. Expect proficiency in advanced Figma features.
• Adobe Creative Suite: Critical for image editing, illustration, and advanced graphic design tasks (Photoshop, Illustrator, InDesign).
• Webflow: Preferred experience for website design, development, and content management. Familiarity with its capabilities is a significant advantage.

Marketing & Automation Tools:

• HubSpot: Direct hands-on experience designing visuals for HubSpot email campaigns is required. Understanding of HubSpot's marketing hub capabilities is beneficial.

Collaboration & Project Management Tools:

• Slack: For real-time and asynchronous communication within the remote team.
• Notion: Likely used for project documentation, briefs, and knowledge sharing.

Potential Future/Bonus Tools:

• After Effects / Lottie: For advanced animation and motion graphics.
• Video Editing Software: For creating dynamic visual content.
• AI Design Tools: For leveraging artificial intelligence in the design process.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. Experience with Webflow and HubSpot for email design are key differentiators and direct requirements for success in this role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce beautiful, engaging visuals and to explore new design techniques, including AI.
• Brand Stewardship: A commitment to maintaining and enhancing brand identity and visual consistency across all platforms.
• Collaboration & Communication: Valuing asynchronous communication, clear feedback, and effective teamwork within a remote setting.
• Proactivity & Ownership: Encouraging designers to take initiative, own their projects, and contribute fresh ideas.
• Efficiency & Effectiveness: Designing with a purpose, ensuring visuals contribute to marketing and sales objectives, and streamlining design processes.

Collaboration Style:

• Asynchronous First: Communication and collaboration are primarily managed through digital platforms like Slack and Figma, requiring clear documentation and concise messaging.
• Cross-functional Integration: Designers are expected to work closely with marketing strategists, content creators, and sales teams, understanding their needs and translating them into visual solutions.
• Feedback Loops: An open culture for giving and receiving constructive feedback is essential for iterative design processes.
• Knowledge Sharing: Encouraging the sharing of best practices, new tools, and design trends within the team.

📝 Enhancement Note: The remote and asynchronous nature of the team strongly emphasizes the need for proactive communication, clear documentation, and a high degree of self-reliance. This is a cornerstone of effective remote operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively collaborating and maintaining strong working relationships in a fully remote, asynchronous environment can be challenging.
• Brand Consistency Across Channels: Ensuring a unified brand voice and visual identity across diverse platforms (email, social, web) requires meticulous attention to detail.
• Rapid Design Iteration: The fast-paced nature of digital marketing may require quick turnarounds and multiple design revisions.
• Keeping Pace with Technology: Integrating new tools and technologies, such as AI-driven design, requires continuous learning and adaptation.

Learning & Development Opportunities:

• Advanced Tool Training: Opportunities to master more advanced features of Figma, Adobe Creative Suite, and explore animation software like After Effects.
• AI in Design: Gaining hands-on experience with AI tools for design ideation and asset creation, a rapidly growing field.
• Webflow Expertise: Developing deeper skills in Webflow, a sought-after platform for web design and development.
• GTM Strategy Insights: Exposure to marketing campaign planning and sales enablement through cross-functional collaboration, offering a broader understanding of business objectives.
• Portfolio Enrichment: Building a robust portfolio with impactful projects that can lead to future career advancements.

📝 Enhancement Note: The role presents a clear path for growth in cutting-edge design technologies and strategic marketing contributions, making it an attractive opportunity for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• Design Process & Problem-Solving: Be prepared to walk through your design process for specific projects, explaining how you approach briefs, overcome creative blocks, and ensure designs meet objectives. Example: "Describe a time you had to create a HubSpot email for a complex product launch. What were your key design considerations?"
• Collaboration & Communication: Discuss how you manage feedback, work with non-designers, and contribute to a remote team. Example: "How do you ensure your designs align with marketing goals when working asynchronously with a content strategist?"
• Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Suite, and how you've used them to achieve specific design outcomes. If you have Webflow experience, be ready to elaborate.

Company & Culture Questions:

• Brand Alignment: Research Hire Overseas and any known client industries (e.g., SaaS, e-commerce). Discuss how your design philosophy aligns with their brand values and target audiences.
• Remote Work Philosophy: Articulate your approach to working remotely, including time management, communication strategies, and how you maintain productivity.
• Adaptability: Discuss your willingness to learn new tools and adapt to evolving design trends, particularly AI.

Portfolio Presentation Strategy:

• Curate Select Projects: Choose 3-5 of your strongest projects that best represent the required skills (HubSpot emails, social media, Webflow, branding).
• Tell a Story: For each project, explain the challenge, your solution, your role, and the impact. Use your Loom video to guide them through a key piece.
• Highlight Key Tools: Explicitly mention the tools you used for each project and how they contributed to the outcome.
• Showcase Motion/AI: If you have motion graphics or AI-enhanced work, make sure it's prominently featured and explained.
• Be Ready for Technical Questions: Anticipate questions about file formats, optimization, and technical constraints for web and email design.

📝 Enhancement Note: The interview process emphasizes practical application and communication, making a well-prepared portfolio and a clear, concise Loom video crucial for success.

📌 Application Steps

To apply for this Web & Marketing Graphic Designer position:

• Submit your application: Navigate to the provided application link on Workable and submit your initial application.
• Prepare your Loom Video: Record a concise (1-2 minute) Loom video introducing yourself, your design background, and highlighting why you're a strong fit for this role. This is a mandatory step.
• Curate your Portfolio: Ensure your portfolio is up-to-date, showcases relevant work (HubSpot emails, social media, Webflow, motion graphics), and is easily accessible. Be prepared to discuss your projects in detail.
• Optimize your Resume: Tailor your resume to highlight your 5+ years of experience, proficiency in Figma, Adobe Creative Suite, HubSpot email design, and any Webflow or animation experience. Use keywords from the job description.
• Research the Company: Understand Hire Overseas's business model and the typical industries they serve. This will help you tailor your responses during interviews.
• Practice your Presentation: Rehearse presenting your portfolio and discussing your design process, ensuring clarity, conciseness, and enthusiasm.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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