Web and Graphic Designer

📍 Job Overview

Job Title: Web and Graphic Designer Company: Wilmington Design Company Location: Wilmington, North Carolina, United States Job Type: FULL_TIME Category: Creative Design & Operations Date Posted: August 06, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• This role is crucial for enhancing the visual and digital presence of clients through expert web and graphic design, bridging creative execution with operational efficiency.
• The designer will be responsible for translating client objectives into compelling visual assets, from user-centric websites to impactful brand identities and marketing collateral.
• Success in this position requires a blend of creative talent, technical proficiency in design software, and the ability to manage multiple projects within a dynamic agency environment.
• The role demands strong communication skills for client interaction and collaboration with development teams, ensuring seamless integration of design into final products.

📝 Enhancement Note: While the title is "Web and Graphic Designer," the context of an agency environment and the mention of "marketing campaigns" and "client goals" suggest an operational component focused on delivering client-facing creative solutions efficiently and effectively. This role will likely involve managing project timelines and client expectations, akin to operations management within a creative context.

📈 Primary Responsibilities

• Design and develop modern, user-focused websites, ensuring intuitive navigation and engaging user experiences (UX).
• Collaborate closely with the development team to ensure seamless implementation of web designs and UI elements.
• Create comprehensive brand identities, including logo design, style guides, and supporting collateral that aligns with client brand strategy.
• Produce a wide range of marketing materials for digital advertising, social media campaigns, print collateral, and environmental graphics.
• Translate abstract creative concepts into polished, high-quality deliverables that meet client objectives and brand guidelines.
• Manage multiple design projects concurrently, adhering to strict deadlines and providing regular progress updates to internal teams and clients.
• Adapt designs and creative approaches based on client feedback, market trends, and performance data to optimize outcomes.
• Ensure design consistency across all client touchpoints, maintaining brand integrity throughout various marketing channels.

📝 Enhancement Note: The responsibilities highlight a need for project management and client communication skills, which are core to operational effectiveness in a client services environment. The emphasis on translating concepts into polished deliverables and managing multiple deadlines points to the operational necessity of efficient workflow and resource allocation within the design process.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Web Design, Fine Arts, or a related field is typically preferred, though equivalent practical experience and a strong portfolio can often substitute.

Experience: A minimum of 2 years of professional experience in web design and graphic design, ideally within an agency or production-focused environment, is required. This experience should demonstrate a proven track record of successfully delivering creative projects from concept to completion.

Required Skills:

• Web Design & UI/UX: Proficiency in designing modern, user-centric websites, with a strong understanding of user experience (UX) principles and user interface (UI) design. Ability to wireframe and create interactive prototypes.
• Graphic Design Software: Mastery of Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, is essential for creating a wide array of visual assets.
• Web Design Tools: Proficiency in Figma or Sketch for web design, wireframing, and prototyping is a mandatory requirement.
• Branding & Identity: Proven ability to develop cohesive brand identities, including logo design and creation of supporting brand collateral.
• Marketing Collateral Creation: Experience in designing effective marketing materials for digital ads, social media, print, and environmental graphics.
• Client Communication: Excellent verbal and written communication skills for interacting directly with clients, presenting design concepts, and managing feedback.
• Project Management: Ability to effectively manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Canva Proficiency: Experience using Canva for design tasks is listed as a requirement.

Preferred Skills:

• Print Production Knowledge: Familiarity with print production processes and best practices for preparing files for print.
• Environmental Graphics: Experience or understanding of designing for environmental graphics and large-format applications.
• Collaboration: A collaborative spirit and ability to work effectively within a team, including close partnership with developers.
• Adaptability: Flexibility to adapt to evolving client needs, project scopes, and feedback.
• Problem-Solving: A solution-oriented mindset to address design challenges and creative roadblocks.

📝 Enhancement Note: The emphasis on specific software like Figma, Sketch, and Adobe Creative Suite, along with the need for wireframing and prototyping, indicates a requirement for technically proficient designers who can efficiently execute projects. The mention of client communication and managing multiple deadlines highlights the operational aspect of client service and project delivery.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of projects demonstrating proficiency in web design, UI/UX, branding, logo design, and marketing collateral.
• Include case studies that highlight your design process, from initial concept and wireframing to final execution and client objectives met.
• Present specific examples of modern, user-focused website designs with an explanation of the UX/UI considerations.
• Feature examples of cohesive brand identity development, including logo systems and supporting collateral.
• Demonstrate experience with digital marketing materials such as social media graphics and digital ads.
• Provide examples of print design work, if applicable, to showcase versatility.

Process Documentation:

• Applicants are expected to be able to articulate their design process, detailing how they approach new projects, conduct research, and iterate on designs.
• The portfolio should implicitly or explicitly show a structured approach to project execution, from brief analysis to final delivery.
• Be prepared to discuss how you manage feedback and incorporate it into your workflow to achieve optimal results efficiently.

📝 Enhancement Note: While not explicitly stated as "process documentation," a strong portfolio for a designer in an agency setting inherently demonstrates their process, workflow efficiency, and ability to manage client-specific requirements. The expectation to "translate creative concepts into polished deliverables" and "manage multiple deadlines" implies a need for a structured, efficient design process that can be showcased through project examples.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Web and Graphic Designer with 2-5 years of experience in Wilmington, North Carolina, a competitive salary range would typically be between $50,000 and $70,000 annually. This estimate considers the cost of living in Wilmington and the typical compensation for agency-level creative roles.

Benefits:

• 401K + Company Match Opportunity: Provides retirement savings support with employer contributions, a significant benefit for long-term financial planning.
• Generous PTO and Paid Holidays: Offers ample paid time off, allowing for work-life balance and rest, contributing to sustained productivity and employee well-being.
• Ongoing Learning and Development Opportunities: Supports professional growth through training, workshops, or other educational initiatives, crucial for staying current in the design field.
• Creative Studio Environment: Access to a stimulating and inspiring work environment designed for creative professionals.
• Proximity to Beach: The office's location near the beach provides a unique and appealing work-life benefit.

Working Hours: The role is full-time, implying a standard 40-hour work week. While not explicitly stated, agency environments often require flexibility to meet client deadlines, which may occasionally involve extended hours. However, the emphasis on a "laid-back, professional team vibe" suggests a balanced approach to workload and working hours.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for similar roles in the specified location and experience level. A formal salary will be determined based on the candidate's experience, portfolio, and interview performance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing Agency, specializing in branding, graphic design, web design, and digital marketing solutions. This industry demands creativity, client-centricity, and a focus on measurable results. Company Size: Wilmington Design Company is likely a small to medium-sized agency, given the description of a "close-knit team" and a "laid-back, professional team vibe." This size often fosters a collaborative environment where team members can have a direct impact. Founded: The company's founding date is not explicitly provided, but the narrative suggests an established agency that values strong client relationships and delivering strategic, standout work.

Team Structure:

• The design team is likely part of a larger agency structure that includes marketing strategists, developers, and account managers.
• The designer will report to a Creative Director or Lead Designer, collaborating closely with project managers or account executives who interface with clients.
• Cross-functional collaboration is key, working with developers on website implementation and with marketing strategists on campaign visuals.

Methodology:

• Data-Driven Creativity: While creative by nature, agency work often incorporates data analysis to inform design decisions and measure campaign effectiveness, ensuring designs achieve client objectives.
• Client-Centric Workflow: Projects are driven by client briefs and goals, requiring a structured approach to understand needs, develop concepts, and deliver solutions that align with client expectations.
• Agile Project Management: In a fast-paced agency, design projects likely follow agile principles for iterative development, feedback incorporation, and timely delivery.

Company Website: https://www.wilmingtondesignco.com/ (Inferred from domain_derived: wilmingtondesignco.com)

📝 Enhancement Note: The company culture is described as "laid-back, professional" with a "close-knit team." This suggests a supportive environment where collaboration and individual contributions are valued. The agency's focus on "real results" and "strategic and standout" work implies a results-oriented approach to creative operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level Designer capacity. It requires independent execution of design tasks, client interaction, and managing project components, moving beyond junior-level support. Reporting Structure: The designer will likely report to a Senior Designer, Art Director, or Creative Director. Collaboration with project managers and account executives is also expected for project coordination and client communication. Operations Impact: The designer's work directly impacts client success by creating visually appealing and effective marketing materials and websites. This visual output is critical for client brand perception, customer engagement, and ultimately, their business growth, making the designer an integral part of the agency's operational success in delivering client value.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as UI/UX design, motion graphics, or advanced branding.
• Client Relationship Management: Develop stronger client-facing skills, potentially leading to roles with more direct client ownership or account management responsibilities.
• Creative Leadership: With experience, opportunities may arise to mentor junior designers, lead design projects, or move into Art Director or Creative Director roles.
• Industry Exposure: Continuous learning through diverse client projects and agency involvement provides broad exposure to different industries and marketing strategies.

📝 Enhancement Note: The growth trajectory for a designer in an agency often involves not just creative advancement but also operational skills development in project management and client relations, reflecting a career path that can blend creative expertise with operational leadership.

🌐 Work Environment

Office Type: The company operates from a "creative studio" environment, suggesting a space designed to foster creativity and collaboration, likely with open workspaces and areas for team interaction. Office Location(s): The office is located in Wilmington, North Carolina, described as being "just minutes from the beach," offering a unique and desirable work-life setting.

Workspace Context:

• Collaborative Atmosphere: The "close-knit team" and "laid-back, professional vibe" indicate a supportive and collaborative workspace where designers can share ideas and receive feedback.
• Creative Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma, Sketch) and potentially advanced hardware for design work.
• Team Interaction: Opportunities for regular interaction with colleagues across different departments (development, marketing, account management) to ensure holistic project execution.

Work Schedule: The role is full-time, implying a standard 40-hour work week. The agency environment may require some flexibility to meet project deadlines, but the emphasis on a balanced team vibe suggests a commitment to reasonable working hours.

📝 Enhancement Note: The proximity to the beach and the "laid-back" atmosphere suggest a company culture that values employee well-being and work-life integration, which can positively impact operational efficiency and creative output.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications and design aesthetic.
• Portfolio Presentation: You will likely be asked to walk through your portfolio, discussing your design process, key projects, and how you approach challenges. Prepare to explain your rationale behind design decisions.
• Skills Assessment: A practical exercise or design challenge may be administered to evaluate your proficiency in design software and your ability to meet specific creative briefs under time constraints.
• Team/Culture Fit Interview: Discussions with team members to assess your collaborative skills, communication style, and how well you align with the company's "laid-back, professional team vibe."
• Client Scenario Discussion: You might be asked how you would handle specific client requests or challenges, demonstrating problem-solving and client management skills.

Portfolio Review Tips:

• Curate Your Best Work: Select 3-5 of your strongest, most relevant projects that showcase your skills in web design, branding, and marketing collateral.
• Tell a Story: For each project, explain the client's objective, your role, your design process, the challenges you faced, and the results achieved. Quantify outcomes where possible.
• Highlight Process: Demonstrate your thinking behind the designs – explain your wireframing, prototyping, and iteration steps.
• Showcase Tool Proficiency: Be ready to discuss your experience with Figma, Sketch, Adobe Creative Suite, and Canva.
• Visual Appeal: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge provided. Ask clarifying questions if needed.
• Time Management: Allocate your time effectively across research, conceptualization, design execution, and presentation.
• Focus on Rationale: Be prepared to explain the reasoning behind your design choices, linking them back to the brief and best practices.
• Presentation Clarity: Practice presenting your work concisely and clearly, highlighting key design elements and solutions.

📝 Enhancement Note: The interview process for a creative role in an agency emphasizes not just technical skills but also the ability to articulate a design process and manage client expectations, which are critical operational aspects of agency work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma/Sketch: Essential for web design, UI/UX wireframing, and prototyping. Proficiency in one or both is a must.
• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For logo design, vector graphics, and branding collateral.
  • InDesign: For layout design of print materials and marketing collateral.
• Canva: Required for specific design tasks, indicating a need for versatility in design platforms.

Analytics & Reporting: While not explicitly listed as tools the designer will use, an understanding of how design impacts analytics and reporting (e.g., conversion rates for web designs, engagement for social media graphics) is beneficial.

CRM & Automation: Not directly applicable to the designer's core tools but may be used by project managers or account executives for client communication and project tracking.

📝 Enhancement Note: The explicit mention of specific design software highlights the technical proficiency required. Understanding how these tools integrate into a broader agency workflow (collaboration with developers, client delivery) is key.

👥 Team Culture & Values

Operations Values:

• Client Focus: Commitment to understanding and meeting client needs with high-quality, effective design solutions.
• Creativity & Innovation: Valuing original ideas and pushing creative boundaries to deliver standout work.
• Collaboration: Working effectively within a team, sharing knowledge, and supporting colleagues to achieve collective goals.
• Efficiency & Timeliness: Delivering projects on schedule and within scope, demonstrating effective time management and project execution.
• Professionalism: Maintaining a high standard of work, communication, and conduct in all interactions.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with developers to ensure seamless website implementation and with marketing strategists to align visuals with campaign goals.
• Feedback Loop: An open culture for giving and receiving constructive feedback to improve designs and processes.
• Knowledge Sharing: Encouraging team members to share insights, techniques, and best practices to foster collective growth.

📝 Enhancement Note: The emphasis on collaboration, client focus, and efficiency points to an operational culture that values teamwork and results, where individual contributions support the agency's overall service delivery.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Client Demands: Finding the sweet spot between innovative design and meeting specific client briefs and brand guidelines.
• Managing Multiple Projects: Juggling concurrent projects with varying deadlines and priorities requires strong organizational and time-management skills.
• Adapting to Feedback: Effectively incorporating client and internal feedback without compromising the design integrity or vision.
• Keeping Pace with Trends: Staying updated with the latest design trends, software advancements, and digital marketing best practices.

Learning & Development Opportunities:

• Advanced Design Workshops: Opportunities to attend workshops or online courses to master new design techniques or software.
• Industry Conferences: Potential to attend design or marketing conferences for networking and learning about emerging trends.
• Mentorship: Learning from senior designers and creative directors within the agency to develop professional skills and career insights.
• Cross-training: Exposure to other areas of the agency, such as digital marketing strategy or web development, to broaden understanding of the full client service cycle.

📝 Enhancement Note: The challenges presented are common in agency operations and offer opportunities for skill development in areas like project management, client relations, and strategic thinking.

💡 Interview Preparation

Strategy Questions:

• Project Deep Dive: "Walk me through your favorite project in your portfolio. What was the objective, your process, and the outcome?" (Focus on demonstrating your design thinking, problem-solving, and results).
• Client Handling: "How would you handle a client who is unhappy with a design concept?" (Prepare to discuss communication, empathy, and iterative design processes).
• Time Management: "How do you prioritize tasks when you have multiple projects with competing deadlines?" (Highlight your organizational skills and ability to manage workflow).
• Tool Proficiency: "Describe your experience using Figma/Sketch and Adobe Creative Suite. Which tool do you prefer for web design and why?" (Be specific about your workflow and preferences).

Company & Culture Questions:

• "What do you know about Wilmington Design Company?" (Research their website, recent projects, and client base).
• "How do you align with our 'laid-back, professional team vibe'?" (Discuss your collaborative approach and work ethic).
• "What are your thoughts on balancing creative freedom with client constraints?" (Showcase your understanding of agency dynamics).

Portfolio Presentation Strategy:

• Concise Narratives: For each project, focus on the problem, your solution, and the impact.
• Visual Clarity: Use high-quality mockups and clear visuals to present your work.
• Process Emphasis: Briefly explain your approach from concept to completion.
• Engagement: Be prepared to answer questions about your design choices and be interactive.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative skill but also the operational capabilities to manage projects, communicate effectively, and contribute to client success within the agency framework.

📌 Application Steps

To apply for this Web and Graphic Designer position:

• Submit your resume and a link to your online portfolio through the provided application portal.
• Portfolio Customization: Ensure your portfolio prominently features web design, UI/UX, branding, and marketing collateral examples that align with the agency's work and client types. Tailor your project selection to highlight your proficiency with Figma/Sketch and Adobe Creative Suite.
• Resume Optimization: Update your resume to clearly list your experience with the required design tools and emphasize achievements related to client satisfaction, project completion, and creative impact. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process and project rationale. Prepare to discuss how you handle client feedback and manage multiple deadlines, demonstrating your operational readiness.
• Company Research: Understand Wilmington Design Company's client base, portfolio, and overall brand aesthetic to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.