Web & Content Designer

📍 Job Overview

Job Title: Web & Content Designer

Company: ProtoPie

Location: Seoul, South Korea

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-03-23

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in managing ProtoPie's "digital storefront," encompassing the company website, blog, and landing pages.

• The position requires a blend of high-quality visual design expertise and a data-driven approach to optimize online performance and user conversion.

• The Web & Content Designer will be responsible for end-to-end website ownership, from content editing to building new, high-performance responsive pages.

• This role involves developing and maintaining a robust design system and custom templates within Framer to ensure brand consistency and a premium user experience across all digital touchpoints.

📝 Enhancement Note: While the title is "Web & Content Designer," the responsibilities heavily lean into areas typically managed by Marketing Operations or Growth Marketing teams, focusing on driving conversions and integrating with analytics tools. The emphasis on Framer as the primary website builder and the need for data-driven optimization suggest a role that bridges creative execution with GTM strategy.

📈 Primary Responsibilities

• End-to-End Website Management: Take full ownership of the company website, blog, and landing pages, leveraging Framer for content editing, new page development, and ensuring responsiveness across Desktop, Tablet, and Mobile.

• Design System & Templating: Architect, develop, and maintain custom Framer templates and reusable components to enforce a consistent, premium brand aesthetic across the entire web presence.

• Multi-Channel Asset Creation: Design compelling visual content for web and social media, including ad banners, social graphics, web images, and dynamic animated elements like GIFs.

• Brand Guideline Adherence: Collaborate closely with the Marketing Content Designer to ensure all delivered assets, especially during high-campaign periods, strictly adhere to established brand guidelines.

• Web Rebranding & Project Leadership: Lead initiatives to refresh and update the website's visual identity, managing the design process and potentially external agencies to ensure timely, on-brand project completion.

• Conversion Rate Optimization (CRO): Spearhead continuous A/B testing on landing pages, experimenting with various layouts, copy, and visual elements to systematically improve conversion rates.

• Performance & Tracking Integration: Partner with the Online Ad Manager to ensure all web pages are meticulously optimized for analytics tracking (e.g., GA4, GTM) and lead generation objectives, integrating with systems like Salesforce.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance marketing and GTM alignment. The explicit mention of A/B testing, CRO, GA4, GTM, and Salesforce indicates that this role is not purely about aesthetics but also about driving measurable business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Design, Marketing, Communications, or a related field is implied.

Experience: Minimum of 3 years of professional experience in Web Design or a closely related role.

Required Skills:

• Framer Proficiency: High-level expertise in Framer, including its CMS capabilities, responsive design features, and site management functionalities.

• Web Design Fundamentals: Solid understanding and practical application of HTML and CSS for web development and styling.

• Design Software Mastery: Expert-level skills in industry-standard design tools such as Figma and the Adobe Creative Cloud suite (Photoshop, Illustrator).

• Motion & Video Editing: Proficiency in video editing and motion graphics tools, specifically mentioning CapCut and Adobe After Effects.

• Conversion Optimization: Proven experience in designing and optimizing product pages and landing pages specifically to increase user conversion rates.

• Global Asset Design: Demonstrated experience in creating effective static and video assets tailored for a diverse, global audience.

• Communication: Bilingual proficiency in both English and Korean (written and spoken) is essential for effective collaboration.

Preferred Skills:

• Prototyping Tools: Familiarity with ProtoPie or other advanced prototyping tools.

• No-Code/Low-Code Platforms: Experience with alternative no-code or low-code website builders beyond Framer.

• Video Content Creation: Additional experience in creating video content specifically for international audiences.

• AI Design Tools: Proficiency with contemporary AI design tools (e.g., Nano Banana 2, See Dance).

📝 Enhancement Note: The requirement for Framer proficiency is critical and highly specific. Candidates should be prepared to showcase their capabilities in this platform. The emphasis on A/B testing and CRO suggests that experience with analytics platforms and conversion-focused design principles will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Framer Project Showcase: A significant portion of the portfolio should demonstrate complex projects built using Framer, highlighting responsive design capabilities, CMS integration, and custom component development.

• Conversion-Focused Case Studies: Include case studies detailing specific landing page or website redesigns that resulted in measurable improvements in conversion rates, conversion funnels, or user engagement metrics.

• Design System Examples: Showcase examples of design systems or component libraries created for web applications, demonstrating consistency, scalability, and adherence to brand guidelines.

• Multi-Channel Asset Examples: Present a range of visual assets designed for various digital channels, including web banners, social media graphics, and interactive animations, illustrating versatility and creative execution.

Process Documentation:

• Website Development Workflow: Describe your typical workflow for building and launching new web pages or sites using Framer, from initial concept to deployment and post-launch optimization.

• CRO Process: Detail your methodology for conducting A/B tests, including hypothesis generation, test setup, data analysis, and iteration based on results.

• Design System Implementation: Explain how you develop and maintain design systems, ensuring their adoption and consistent application across web projects.

• Collaboration Process: Illustrate how you collaborate with marketing, content, and development teams to ensure seamless integration of design, content, and technical requirements.

📝 Enhancement Note: The emphasis on a "digital storefront" and "data-driven growth" means the portfolio should not just be visually appealing but must also demonstrate tangible business impact. Case studies that quantify improvements in conversion rates, user acquisition, or lead generation will be highly advantageous.

💵 Compensation & Benefits

Salary Range: For a Mid-Level Web & Content Designer with 3+ years of experience in Seoul, South Korea, the estimated annual salary range is approximately ₩45,000,000 to ₩65,000,000. This estimate is based on industry benchmarks for similar roles in Seoul, considering the required technical skills (Framer, Figma, Adobe CC) and responsibilities (CRO, website management).

Benefits:

• Flexible Working Hours: Offers flexibility, generally aligning with 10 AM to 7 PM KST at HQ, allowing for better work-life balance.

• Full-Time Position: Standard full-time employment with a 3-month probation period during which 100% of the salary is received.

• Health & Wellness: While not explicitly detailed, standard Korean employment benefits often include National Health Insurance, National Pension, and Employment Insurance.

• Professional Development: Opportunities to work with a global brand and potentially gain experience with cutting-edge design and growth tools.

• Collaborative Environment: Work within a marketing team with opportunities to collaborate on global campaigns and brand initiatives.

Working Hours: Flexible working hours are offered, typically from 10 AM to 7 PM KST at the headquarters. The role is full-time.

📝 Enhancement Note: Salary is an estimation based on market research for similar roles in Seoul, South Korea. Actual compensation may vary based on the candidate's specific experience, skills, and negotiation. The benefits listed are standard for full-time positions in South Korea, with specific company perks not detailed in the provided information.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology, specifically focusing on prototyping and design tools. ProtoPie is known for its advanced interactive prototyping capabilities, serving designers and developers.

Company Size: ProtoPie appears to be a growing tech company, likely falling into the Small to Medium-sized Business (SMB) category or a rapidly scaling startup. This size often means a dynamic environment with opportunities for significant individual impact.

Founded: ProtoPie was founded in 2016. This relatively young age suggests a modern, agile, and innovation-focused company culture.

Team Structure:

• The role is part of the Marketing team, reporting to a Marketing Manager or similar.

• Collaboration is expected with the Marketing Content Designer and the Online Ad Manager, indicating a cross-functional marketing structure.

Methodology:

• Data-Driven Decision Making: A strong emphasis on using data and A/B testing to drive growth and optimize web performance.

• Agile Development: As a tech company, agile methodologies are likely employed in design and development processes.

• User-Centric Design: The core product (ProtoPie) is user-centric, suggesting this philosophy extends to their marketing and web presence.

Company Website: ProtoPie.io

📝 Enhancement Note: The company's product, ProtoPie, is a sophisticated prototyping tool for interactive design. This suggests a company culture that values innovation, technical excellence, and a deep understanding of the design and development workflows. The "digital storefront" ownership implies a culture that sees its website as a critical product in itself.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer, ideal for someone with 2-5 years of experience looking to take on more responsibility. It offers a significant opportunity to own a critical aspect of the company's GTM strategy.

Reporting Structure: The Web & Content Designer will likely report to the Head of Marketing or a Marketing Manager, working closely with other marketing specialists like an Online Ad Manager and Content Designer.

Operations Impact: The role has a direct impact on ProtoPie's global brand perception, lead generation, user acquisition, and ultimately, revenue. By optimizing the "digital storefront" and driving conversions, the designer will be instrumental in achieving GTM objectives.

Growth Opportunities:

• Specialization in Growth Design: Deepen expertise in conversion rate optimization (CRO), A/B testing, and data-driven design within a fast-paced tech environment.

• Leadership in Web Development: Potential to grow into a lead web designer or even a web development manager role, overseeing larger website projects and strategy.

• Cross-Functional Skill Expansion: Opportunities to learn more about digital advertising, marketing automation, and product marketing through close collaboration with other teams.

• Tool Mastery: Become an expert in advanced tools like Framer, potentially expanding to other GTM technology stacks.

📝 Enhancement Note: The role offers a clear path for growth from a mid-level individual contributor to a more strategic or leadership position within the marketing or operations function, particularly in areas related to digital growth and web experience.

🌐 Work Environment

Office Type: The role is based at the company's HQ in Gangnam, Seoul, South Korea, indicating an on-site work environment.

Office Location(s): The primary office is located in Gangnam, Seoul, a well-known business district in South Korea.

Workspace Context:

• Collaborative Hub: The Gangnam HQ likely provides a modern workspace designed to foster collaboration among marketing, design, and potentially other teams.

• Technology-Rich Environment: Expect access to the necessary design software (Figma, Adobe CC) and web development tools (Framer), along with potential integration with analytics and CRM systems.

• Global Team Interaction: While on-site, the role involves supporting a global brand, necessitating interaction with international team members and understanding diverse market needs.

Work Schedule: A full-time position with flexible working hours, generally from 10 AM to 7 PM KST at HQ. This provides some autonomy in managing the workday while ensuring core hours for collaboration.

📝 Enhancement Note: The on-site requirement in a prime Seoul location suggests a professional office environment. The flexible hours are a key perk, offering a balance between structured work and personal scheduling, which is beneficial for design and content creation tasks that can require focused, uninterrupted time.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume/CV with a mandatory portfolio link.

• 1st Interview: Likely a screening interview to assess basic qualifications, experience, and cultural fit. Be prepared to discuss your background and interest in ProtoPie.

• 2nd Interview: Could involve a more in-depth discussion of your design philosophy, technical skills, and problem-solving approach. This may include a portfolio walkthrough.

• 3rd Interview: Final interview, potentially with senior leadership, focusing on strategic thinking, impact, and alignment with company goals. This interview might be conducted online.

• Decision & Negotiation: Following successful interviews, an offer will be extended, followed by salary and benefits negotiation.

Portfolio Review Tips:

• Highlight Framer Expertise: Dedicate specific sections or case studies to demonstrate your advanced skills in Framer, including complex layouts, responsive designs, and CMS implementations.

• Quantify Impact: For each project, clearly articulate the problem, your solution, and the measurable results. Focus on metrics related to conversion rates, user engagement, or lead generation.

• Showcase CRO Experience: Present examples of A/B tests conducted, detailing your hypothesis, methodology, and the outcomes. Use data visualizations where possible.

• Brand Consistency: Demonstrate your ability to adhere to and evolve brand guidelines across different platforms and asset types.

• Concise & Clear: Ensure your portfolio is well-organized, easy to navigate, and effectively communicates your value proposition within the context of ProtoPie's needs.

Challenge Preparation:

• Design Challenge: Be prepared for a potential design challenge (either pre-interview or during the interview process) that might involve redesigning a landing page, creating a specific web asset, or outlining a CRO strategy.

• Technical Questions: Anticipate questions about HTML/CSS, responsive design principles, and your experience with analytics tools (GA4, GTM).

• Strategic Thinking: Prepare to discuss how you approach website strategy, brand representation online, and driving business objectives through design.

📝 Enhancement Note: The multi-stage interview process, including both on-site and online components, suggests a thorough evaluation. The explicit requirement for a portfolio and the emphasis on CRO indicate that candidates should tailor their application and portfolio to showcase direct contributions to business growth and conversion metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Framer: The core platform for website building, content management, and site development. High proficiency is mandatory.

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaboration on design assets.

• Adobe Creative Cloud: Critical for graphic design, image editing, and potentially video editing (e.g., Photoshop, Illustrator, After Effects).

• CapCut: A video editing tool, likely used for creating social media content or short promotional videos.

Analytics & Reporting:

• Google Analytics 4 (GA4): Required for website performance tracking, user behavior analysis, and conversion monitoring.

• Google Tag Manager (GTM): Necessary for implementing and managing tracking codes and tags on the website.

• Salesforce: Implied as a key CRM for lead tracking and sales pipeline management, requiring seamless integration and data flow from web properties.

CRM & Automation:

• Framer CMS: Used for managing website content effectively.

• Prototyping Tools: ProtoPie itself or similar tools may be used for internal design reviews or advanced prototyping.

📝 Enhancement Note: The technology stack is heavily focused on web design and marketing analytics. Expertise in Framer is paramount, and a strong understanding of how web design integrates with analytics (GA4, GTM) and CRM (Salesforce) for lead generation and CRO is crucial.

👥 Team Culture & Values

Operations Values:

• Data-Driven Growth: A core value that emphasizes using data and analytics to inform design decisions and achieve measurable business outcomes.

• High-Quality Design: A commitment to creating visually appealing, engaging, and user-friendly digital experiences that reflect a premium brand.

• Innovation & Experimentation: Encouragement to push design boundaries and experiment with new tools and techniques, particularly in web development and content creation.

• Collaboration & Communication: Emphasis on working effectively across teams (Marketing, Content, Ads) to achieve shared goals, with strong communication skills (English & Korean) being key.

• Brand Stewardship: A dedication to maintaining and elevating the global brand identity across all digital touchpoints.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with content creators, ad managers, and potentially product teams to ensure a cohesive online presence and marketing strategy.

• Feedback-Driven Improvement: A culture that likely embraces constructive feedback for continuous improvement of web assets and performance.

• Shared Goal Orientation: Team members are expected to work towards common marketing and business objectives, leveraging their respective expertise.

📝 Enhancement Note: The company values likely reflect a blend of creative excellence and performance-oriented marketing, common in successful SaaS companies. The bilingual requirement underscores a commitment to inclusivity and effective communication within a global context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually stunning designs while ensuring they meet stringent conversion rate targets and brand guidelines.

• Managing End-to-End Ownership: Taking full responsibility for the company website requires strong project management, prioritization skills, and the ability to wear multiple hats.

• Keeping Pace with Technology: The digital landscape and design tools evolve rapidly. Staying current with Framer updates, AI design tools, and CRO best practices will be ongoing.

• Global Audience Nuances: Designing for a global audience requires sensitivity to cultural differences and localization needs, which can be complex.

Learning & Development Opportunities:

• Advanced Framer Mastery: Become a go-to expert for Framer within the company, potentially influencing its future use and development.

• CRO Specialization: Develop deep expertise in conversion rate optimization, becoming a valuable asset for the growth marketing team.

• Global Brand Building: Contribute directly to the visual identity and online presence of an international SaaS brand.

• Tooling Expansion: Gain hands-on experience with a broader marketing technology stack, including advanced analytics and CRM integrations.

📝 Enhancement Note: This role presents a significant opportunity for a designer who wants to move beyond pure aesthetics and engage directly with business growth metrics and GTM strategy. The challenges are tied to high impact and learning.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to designing a high-converting landing page for a SaaS product. What key elements would you prioritize, and how would you test their effectiveness?" (Focus on CRO methodology, user psychology, and A/B testing strategy).

• "How do you ensure brand consistency across a global website and various digital assets, especially when working with different teams or agencies?" (Highlight your process for managing brand guidelines, design systems, and collaboration).

Company & Culture Questions:

• "What excites you about ProtoPie and our product? How do you see your role contributing to our mission?" (Research ProtoPie's product, market position, and recent news. Connect your skills to their goals).

• "How do you handle feedback on your designs, especially if it conflicts with your creative vision?" (Demonstrate your ability to be receptive to feedback, collaborate, and find solutions that meet business objectives).

Portfolio Presentation Strategy:

• Storytelling is Key: For each project, don't just show the final output. Tell the story: the problem, your process, your solutions, and the quantifiable results.

• Quantify Everything: Emphasize metrics related to conversion rates, user engagement, lead generation, or A/B test outcomes. Use charts or graphs to illustrate impact.

• Focus on Framer: Clearly articulate your role and contributions within Framer for relevant projects. Showcase its unique capabilities as you've used them.

• Tailor to ProtoPie: Select portfolio pieces that best align with ProtoPie's needs – strong web design, CRO experience, and engaging content assets.

• Be Ready to Discuss: Be prepared to answer detailed questions about your design choices, technical implementation, and the data that supported your decisions.

📝 Enhancement Note: The interview process emphasizes practical application, strategic thinking, and the ability to demonstrate measurable impact. Candidates should prepare specific examples that highlight their skills in Framer, CRO, and cross-functional collaboration.

📌 Application Steps

To apply for this Web & Content Designer position:

• Submit Your Application: Navigate to the provided application link and submit your resume or CV.

• Portfolio Integration: Ensure your portfolio is prominently linked in your resume and/or directly within the application submission. Use the designated "Website link" field for your portfolio.

• Resume Optimization: Tailor your resume to highlight your 3+ years of web design experience, specific Framer proficiency, expertise in Figma and Adobe Creative Cloud, and any demonstrable CRO or A/B testing accomplishments.

• Interview Preparation: Thoroughly prepare for each interview stage by researching ProtoPie, understanding their product and market, and practicing answers to common design, strategy, and behavioral questions.

• Portfolio Walkthrough Practice: Rehearse presenting your portfolio, focusing on case studies that demonstrate your ability to drive conversions and adhere to brand guidelines, specifically mentioning Framer projects and CRO initiatives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.