Web & Brand Graphic Designer for DTC Company (US-Based, Remote)

📍 Job Overview

Job Title: Web & Brand Graphic Designer for DTC Company Company: Paired Location: Indonesia (Remote) Job Type: Full-Time Category: Creative & Design / Marketing Operations Date Posted: November 24, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on creating high-converting, conversion-optimized visual assets for a Direct-to-Consumer (DTC) company, specifically for web, mobile, email, and social media channels.
• The position requires a skilled graphic designer proficient in web design platforms and e-commerce solutions to build engaging assets for landing pages, email campaigns, and product pages.
• A key aspect of the role involves supporting brand storytelling and maintaining visual consistency across all digital touchpoints, leveraging design systems and brand guidelines.
• Success in this role hinges on strong collaboration with cross-functional teams, proactive time management, and a deep understanding of performance-based creative strategies within the DTC e-commerce landscape.

📝 Enhancement Note: While the job title is "Web & Brand Graphic Designer," the detailed responsibilities and required tools (Klaviyo, Shopify, Replo, Shogun, performance marketing) strongly indicate a focus on performance-driven design within e-commerce operations. This role sits at the intersection of creative design and marketing operations, aiming to directly impact conversion rates and customer acquisition. The "US-Based" in the title seems to refer to the client's base, but the role is for talent in Indonesia.

📈 Primary Responsibilities

• Design and prepare visually impactful landing pages using platforms such as Replo, Shogun, or Webflow, ensuring they are conversion-optimized and aesthetically aligned with brand standards.
• Create engaging assets for Shopify product pages, homepage banners, collection pages, and other on-site visual elements to enhance user experience and drive sales.
• Develop clean, on-brand graphics for Klaviyo email campaigns, including newsletters, automated flows, and A/B testing variations, to support customer engagement and retention strategies.
• Produce high-converting static ad creatives optimized for various performance marketing channels including Meta, TikTok, YouTube, and Google Ads, with a focus on driving direct response.
• Design compelling graphics for social media platforms such as Instagram, Facebook, and TikTok, to build brand presence and engage target audiences.
• Ensure all designed web assets are optimized for speed, responsiveness across all devices, and cross-browser compatibility to provide a seamless user experience.
• Maintain and evolve the brand's visual system by creating and managing design elements within Figma and Adobe Creative Suite, ensuring consistent application across all touchpoints.
• Collaborate effectively with the Art Director, copywriters, and the growth team to translate campaign objectives into visually effective designs that meet performance goals.
• Organize, label, and deliver design assets in a systematic and accessible manner to facilitate efficient collaboration and project management.
• Continuously research and propose fresh design inspiration and innovative ideas for campaigns, balancing performance metrics with overarching brand integrity.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on performance marketing and e-commerce conversion optimization, which are critical functions within revenue and marketing operations. The need to work with specific platforms like Klaviyo and Shopify indicates a direct link to operational workflows and customer journey management.

🎓 Skills & Qualifications

Education:

• A Bachelor’s degree in Graphic Design, Multimedia Arts, UI/UX, or a related field is preferred.
• However, equivalent work experience demonstrating strong design skills and a robust portfolio will be considered a strong substitute for formal education.

Experience:

• A minimum of 2–4+ years of professional experience as a Graphic Designer, with a significant portion within an e-commerce or digital-first agency setting.
• Proven experience in Direct-to-Consumer (DTC) brand ecosystems and a solid understanding of performance-based creative work are essential.

Required Skills:

• Graphic Design Proficiency: Mastery of core design principles, including typography, layout, color theory, and visual hierarchy.
• E-commerce Design Expertise: Demonstrated ability to design for online retail environments, particularly Shopify.
• UI/UX Fundamentals: Strong understanding of user interface and user experience principles as they apply to web and mobile interfaces.
• Figma: Advanced proficiency in Figma for interface design, prototyping, and design system management.
• Adobe Creative Suite: Expert-level skills in Adobe Photoshop, Illustrator, and InDesign for asset creation and manipulation.
• Landing Page Design: Experience designing high-converting landing pages using platforms like Webflow, Replo, or Shogun.
• Email Marketing Visuals: Ability to create compelling graphics for email campaigns, with familiarity with platforms like Klaviyo.
• Performance Marketing Graphics: Experience designing assets specifically for paid advertising channels (Meta, TikTok, Google Ads) with a focus on conversion.
• Visual Storytelling: Ability to convey brand narratives and product benefits through compelling visual communication.
• Brand Consistency: Skill in maintaining and applying brand guidelines across all design outputs.

Preferred Skills:

• Shopify Platform Experience: Direct experience designing within the Shopify environment.
• Webflow, Replo, Shogun: Familiarity or proficiency with these specific Shopify-compatible design and development tools.
• Klaviyo Integration: Experience designing visuals specifically for Klaviyo email marketing workflows.
• Responsive Design: Deep understanding and practical application of responsive design principles for cross-device compatibility.
• Design Systems Management: Experience creating, managing, and scaling design systems and shared libraries.
• Photo Editing & Composition: Strong photo editing skills with a keen eye for detail, lighting, and composition.
• AI Creative Tools: Familiarity with generative design technologies such as Midjourney, ChatGPT, and other AI creative tools.
• Canva & Collaborative Tools: Experience with collaborative design tools like Canva.
• Attention to Detail: Exceptional attention to detail in design execution, file organization, and asset delivery.
• English Communication: Excellent written and spoken English communication skills for effective collaboration.
• Feedback Management: Ability to effectively manage feedback, prioritize multiple tasks, and adapt to rapid iteration cycles.

📝 Enhancement Note: The qualifications emphasize a blend of creative talent and operational execution, particularly within the e-commerce context. The preference for specific tools like Klaviyo and Shopify, alongside performance marketing experience, points to a role heavily integrated into the company's revenue-generating activities. The mention of AI creative tools suggests a forward-thinking approach to design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• E-commerce Focus: A strong portfolio showcasing a minimum of 2-4 years of experience specifically in e-commerce design, highlighting Shopify, landing pages, and direct-response creative work.
• Performance-Driven Case Studies: Include case studies that demonstrate how your designs have directly contributed to performance goals, such as increased conversion rates, click-through rates, or customer engagement. Quantifiable results are highly valued.
• Platform Demonstrations: Showcase examples of designs created for specific platforms mentioned in responsibilities, such as Replo, Shogun, Webflow, and Klaviyo, illustrating your proficiency with these tools.
• Brand System Examples: Provide examples of how you’ve applied or contributed to design systems, demonstrating your ability to maintain visual consistency and scalable brand assets.

Process Documentation:

• Workflow Design: Include examples of how you approach the design process from brief to final asset delivery, detailing your steps for concept development, iteration, and stakeholder feedback.
• Asset Optimization Strategy: Document your approach to optimizing design assets for web performance, including considerations for file size, responsiveness, and cross-device compatibility.
• Collaboration & File Management: Illustrate your methods for organizing and delivering design files, ensuring they are easily accessible and usable by cross-functional teams, and describe your experience collaborating in a remote, fast-paced environment.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It needs to go beyond aesthetics and demonstrate a clear understanding of how design impacts business metrics. Candidates should be prepared to walk through specific examples of their work, detailing the problem, their process, the solution, and the measurable impact.

💵 Compensation & Benefits

Salary Range:

• Competitive salary in USD, commensurate with experience and qualifications.
• Estimated Range: Based on industry benchmarks for a mid-level Graphic Designer with 2-5 years of experience specializing in e-commerce and performance marketing, focusing on remote roles for talent in regions like Indonesia, the estimated annual salary range is $20,000 - $35,000 USD. This range accounts for the cost of living differences and the global talent market.

Benefits:

• Work From Home: A fully remote work arrangement, offering flexibility and eliminating commute-related costs and time.
• Flexible Hours: The opportunity to work flexible hours, allowing for better work-life integration and personal scheduling needs.
• Competitive Compensation: A USD-based salary, providing a stable and often higher purchasing power compared to local currency equivalents.
• Global Team Exposure: Opportunity to work with a diverse, international team and contribute to a global staffing agency's client projects.
• Skill Development: Potential for growth and learning through exposure to various DTC brands and their unique design challenges.

Working Hours:

• Approximately 40 hours per week, with flexibility in scheduling to accommodate different time zones and personal needs.

📝 Enhancement Note: The salary estimate is based on common practices for remote roles sourced through global staffing agencies like Paired, targeting talent in Southeast Asia for US-based clients. The USD compensation and flexible hours are significant benefits for candidates in regions with lower local salaries.

🎯 Team & Company Context

🏢 Company Culture

Industry: Global Staffing and Recruiting, Technology Services. Paired operates as an intermediary connecting remote talent with companies seeking specialized skills. Company Size: Paired is a global staffing and recruiting agency, implying a dynamic and potentially growing organizational structure. Specific employee count isn't provided, but agencies of this nature often have teams dedicated to talent acquisition, client management, and operations. Founded: The founding date is not specified, but the company's mission to connect remote work with top-tier talent suggests a modern, digitally-native approach to employment.

Team Structure:

• Operations-Focused Client: The client employing this designer is a DTC company, likely with a lean, performance-driven marketing and growth team.
• Design Team Collaboration: The designer will work closely with an Art Director, copywriters, and the growth team, indicating a cross-functional, collaborative environment focused on campaign execution.
• Reporting Line: The role likely reports to the Art Director or a Creative Lead within the client's organization, with close interaction with marketing and growth specialists.

Methodology:

• Data-Driven Design: The emphasis is on "high-converting" and "conversion-optimized" visuals, suggesting a strong reliance on data analytics and performance metrics to inform design decisions.
• Agile Campaign Execution: The mention of "sprints" and "rapid iteration" points towards an agile workflow, common in fast-paced digital marketing environments.
• Brand Storytelling & Performance Balance: The methodology involves grounding creative ideas in performance data while maintaining a strong brand narrative and visual identity.

Company Website: https://paired.com/

📝 Enhancement Note: Understanding Paired's role as a global staffing agency is crucial. This means the candidate will be employed by Paired but work daily with a client company. The culture described is thus a blend of Paired's operational ethos and the client's specific marketing/creative environment. The focus on DTC and performance marketing implies a results-oriented, fast-paced atmosphere.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (2-5 years of experience). It requires independent execution of design tasks within established brand and performance guidelines, with some level of creative input and collaboration. Reporting Structure: The designer will likely report to an Art Director or Creative Lead within the client's organization. They will collaborate closely with copywriters and members of the growth or marketing team. Operations Impact: The designer's work directly impacts key operational metrics for the DTC client, including conversion rates on landing pages, product pages, email campaigns, and paid advertisements. Their ability to create high-converting assets is crucial for customer acquisition and revenue generation.

Growth Opportunities:

• Specialization in E-commerce Design: Deepen expertise in DTC, Shopify, and performance marketing creative, becoming a go-to specialist.
• Design System Leadership: Potentially take on more responsibility for evolving and managing the client's design system as the company grows.
• Cross-Functional Skill Development: Gain exposure to growth marketing strategies, copywriting principles, and A/B testing methodologies, broadening understanding of the full GTM funnel.
• Senior Designer/Art Director Path: With continued strong performance and demonstrated leadership potential, opportunities to move into senior design roles or even Art Direction could emerge within the client or through Paired's network.
• Tool Mastery: Become an expert user of advanced design and e-commerce platforms, enhancing marketability.

📝 Enhancement Note: The growth potential is tied to both creative skill advancement and understanding the business impact of design. For operations-minded candidates, the opportunity to see direct, measurable results from their creative work in a performance-driven environment is a significant draw.

🌐 Work Environment

Office Type: This is a fully remote position. The "office" is the candidate's home workspace. Office Location(s): While the role is remote, the talent is expected to be based in Indonesia, and the client is US-based. This implies working across significant time zone differences. Workspace Context:

• Home Office Setup: Requires a dedicated, quiet space conducive to focused design work and online meetings.
• Digital Collaboration Tools: Heavy reliance on digital communication and project management tools (e.g., Slack, Asana, Figma, email) for interaction with the Art Director, copywriters, and growth team.
• Asynchronous Communication: Given the potential time zone gap between Indonesia and the US, proficiency in asynchronous communication and clear documentation is vital.
• Tech Stack Access: Access to necessary design software (Figma, Adobe Creative Suite) and potentially project management tools provided or supported by the client/Paired.

Work Schedule: Flexible hours are offered, but the need to collaborate with US-based teams and potentially meet campaign deadlines will require some overlap or responsiveness during core business hours for the client. Approximately 40 hours per week.

📝 Enhancement Note: The "Work From Home" and "Flexible Hours" benefits are key. However, candidates must be prepared for the realities of remote work, including self-discipline, effective digital communication, and managing potential time zone challenges when collaborating with a US-based client team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the application, resume, and portfolio by Paired's recruitment team.
• Portfolio Review & Skills Assessment: A deep dive into the candidate's portfolio with the hiring manager (likely the Art Director or a senior member of the client's creative/growth team). This will focus on e-commerce, DTC, and performance design examples.
• Technical/Skills Challenge: A small design exercise or a case study presentation based on a hypothetical or real client scenario to assess design thinking, problem-solving, and platform proficiency (e.g., designing a landing page element or an ad creative).
• Behavioral/Cultural Fit Interview: Discussion focused on communication skills, collaboration in a remote setting, time management, ability to handle feedback, and alignment with the client's fast-paced, results-oriented culture.
• Final Offer: Extension of an offer through Paired.

Portfolio Review Tips:

• Curate for Relevance: Prioritize work that directly showcases e-commerce, DTC, landing pages, email, and ad creative experience.
• Quantify Impact: For each relevant project, clearly state the objective, your role, the design solution, and any measurable results (e.g., "Increased conversion rate by X%," "Achieved Y CTR").
• Showcase Platform Proficiency: Include examples demonstrating your use of Figma, Adobe Suite, and ideally, specific e-commerce tools like Shopify, Webflow, or Klaviyo.
• Tell a Story: For case studies, structure your presentation to clearly articulate the problem, your process, the solution, and the outcome. Use visuals effectively to support your narrative.
• Highlight Brand Consistency: Demonstrate your ability to work within brand guidelines and potentially show examples of how you've contributed to or maintained design systems.
• Prepare for Technical Questions: Be ready to discuss your design choices, optimization strategies, and how you approach specific challenges in e-commerce design.

Challenge Preparation:

• Understand DTC Metrics: Familiarize yourself with key DTC performance indicators (CAC, LTV, Conversion Rate, AOV, ROAS).
• Practice Platform Workflows: If possible, practice designing within Figma or a similar tool, focusing on creating responsive elements and quick iterations.
• Articulate Design Rationale: Be prepared to explain why you made specific design decisions, linking them back to performance goals, user experience, and brand strategy.
• Simulate Remote Collaboration: Practice explaining your work concisely and clearly, as if presenting remotely to a team.

📝 Enhancement Note: The portfolio is the most critical component. Candidates should treat it as their primary "application document" and be prepared to meticulously detail their contributions and impact, especially concerning conversion optimization and e-commerce workflows.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system management. Expect to use it extensively for web, mobile, and email design.
• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and creating detailed web assets.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • InDesign: Potentially for brand guideline documentation or more complex layout needs.
• Webflow / Replo / Shogun: Proficiency or familiarity with these landing page builders (especially those integrated with Shopify) is highly valued for direct implementation or preparation of assets.
• Shopify: Understanding the Shopify platform and its design limitations/capabilities is crucial for creating effective product page and on-site assets.

Analytics & Reporting:

• While not a primary design tool, an understanding of how to interpret data from analytics platforms (like Google Analytics, Klaviyo analytics) to inform design decisions is beneficial.

CRM & Automation:

• Klaviyo: Experience designing graphics specifically for email marketing campaigns and flows within Klaviyo is a requirement.

Other Tools:

• Canva: Familiarity with Canva for quick social media graphics or collaborative efforts.
• AI Creative Tools: Familiarity with Midjourney, ChatGPT, or similar generative design tools for inspiration or asset creation.
• File Management/Collaboration: Tools like Google Drive, Dropbox, Slack, Asana, or Trello for asset organization and project communication.

📝 Enhancement Note: The emphasis on Figma, Adobe Creative Suite, and specific e-commerce/email platforms (Shopify, Klaviyo, Webflow/Replo/Shogun) highlights the need for a designer who can not only create visually appealing work but also understand the technical constraints and performance implications within these digital ecosystems.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is achieving measurable results. Designs must be optimized for conversion and contribute directly to business goals.
• Data-Informed: Decisions are guided by performance data and analytics, rather than solely subjective aesthetic preferences.
• Efficiency & Speed: In a fast-paced DTC environment, the ability to iterate quickly, manage multiple projects, and deliver assets efficiently is highly valued.
• Collaboration: Strong teamwork across creative, copy, and growth functions is essential for cohesive campaign execution.
• Brand Integrity: While performance is key, maintaining a consistent and compelling brand identity across all touchpoints is paramount.
• Proactiveness & Initiative: Bringing new ideas, suggesting improvements, and anticipating needs are encouraged.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with non-design roles (copywriters, growth marketers) to ensure creative aligns with marketing objectives and messaging.
• Feedback Loop: Expect a culture of constructive feedback, requiring adaptability and a willingness to iterate based on input from the Art Director, growth team, and potentially performance data.
• Remote Communication: Emphasis on clear, concise, and often asynchronous communication via Slack, email, and project management tools. Regular check-ins and virtual meetings will foster connection.
• Shared Ownership of Results: The team likely shares ownership of campaign success, meaning designers are invested in the performance outcomes of their work.

📝 Enhancement Note: Candidates should emphasize their ability to thrive in a results-oriented, collaborative, and remote environment. Understanding how design integrates into broader marketing operations and contributes to revenue goals is key to aligning with these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is creating visually appealing designs that also meet rigorous performance targets and conversion goals.
• Time Zone Differences: Collaborating effectively with a US-based team while located in Indonesia can present communication and scheduling hurdles.
• Rapid Iteration Cycles: The fast-paced DTC environment often demands quick turnarounds and frequent revisions, requiring adaptability and efficient workflow management.
• Platform Constraints: Working within the specific limitations and functionalities of platforms like Shopify, Webflow, and email marketing tools.
• Maintaining Brand Consistency Across Diverse Campaigns: Ensuring a cohesive brand voice and visual identity across various channels and campaign objectives.

Learning & Development Opportunities:

• Deep Dive into DTC & E-commerce: Gain in-depth knowledge of successful Direct-to-Consumer strategies, customer journeys, and e-commerce best practices.
• Performance Marketing Acumen: Develop a stronger understanding of paid advertising, email marketing analytics, and conversion rate optimization (CRO) principles.
• Tool Specialization: Become an expert in advanced features of Figma, Adobe Suite, and potentially specific e-commerce design tools.
• Cross-Functional Exposure: Learn from copywriters and growth marketers, potentially expanding into areas like UX writing or campaign strategy.
• Remote Work Best Practices: Hone skills in asynchronous communication, self-management, and virtual collaboration.

📝 Enhancement Note: The challenges are framed not just as obstacles, but as opportunities for skill development. Highlighting how a candidate can overcome these challenges demonstrates their readiness for the role and their potential for growth within the company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an asset that significantly improved a conversion metric. Walk me through your process and the results."
  • Preparation: Prepare a specific case study from your portfolio that directly addresses this. Focus on the problem, your design solution, the tools used, the specific metric improved, and the quantifiable outcome.
• "How do you balance brand aesthetics with performance goals in your designs?"
  • Preparation: Discuss your approach to understanding campaign objectives, target audience, and brand guidelines simultaneously. Explain how you use data and testing to inform creative decisions.
• "How do you approach designing within the constraints of platforms like Shopify or email builders like Klaviyo?"
  • Preparation: Be ready to discuss your understanding of these platforms' technical limitations and how you optimize designs to work within them effectively. Mention strategies for asset preparation.
• "Describe your experience with A/B testing creative assets. How do you approach designing variations?"
  • Preparation: Explain your understanding of A/B testing principles and how you would design different versions of an ad or email graphic, focusing on iterative changes.

Company & Culture Questions:

• "What excites you about working with DTC brands and performance marketing?"
  • Preparation: Research current DTC trends and articulate your passion for creating visually impactful campaigns that drive measurable business results.
• "How do you manage feedback from multiple stakeholders, especially in a remote setting?"
  • Preparation: Discuss your communication style, how you prioritize feedback, and your methods for ensuring clarity and alignment when working with a distributed team.
• "What are your thoughts on using AI tools in the design process?"
  • Preparation: Share your familiarity with AI tools and how you see them augmenting, rather than replacing, human creativity and strategic design thinking.

Portfolio Presentation Strategy:

• Focus on Impact: Lead with your strongest pieces that demonstrate measurable results in e-commerce and performance marketing.
• Tell the Story: For each project, clearly articulate the client's objective, your role, the challenge, your design process, the solution, and the outcome (with metrics!).
• Showcase Versatility: Demonstrate your ability to design for different platforms (web, email, social, ads) and your proficiency with key tools (Figma, Adobe Suite).
• Explain Your Rationale: Be prepared to defend your design choices by linking them to strategic goals and user behavior.
• Keep it Concise: Aim for clarity and brevity, highlighting the most relevant aspects of each project.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also business acumen and an understanding of operational goals within e-commerce and marketing. Quantifiable results and a clear, process-driven approach are key.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in e-commerce, DTC, performance marketing, and specific tools like Figma, Adobe Creative Suite, Shopify, and Klaviyo. Prioritize projects with quantifiable results.
• Resume Optimization: Clearly list your years of experience, key skills, and proficiency with relevant design and e-commerce platforms. Use keywords from the job description naturally.
• Portfolio Walkthrough Practice: Prepare to present 2-3 key projects from your portfolio in detail, focusing on the problem, your process, the solution, and the measurable impact. Practice articulating your design rationale concisely.
• Company Research: Familiarize yourself with Paired's mission and the typical needs of DTC companies. Understand the importance of conversion optimization and performance marketing in this sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.