Visual Designer Strategist (Social Midia)

📍 Job Overview

Job Title: Visual Designer Strategist (Social Media) Company: Teachable Location: Belo Horizonte, Minas Gerais, Brazil, São Paulo, São Paulo, Brazil Job Type: Full-time Category: Marketing Operations / Creative Operations Date Posted: 2025-09-18T17:41:16 Experience Level: 5-10 Years Remote Status: Remote OK

🚀 Role Summary

• Drive visual strategy for social media content, focusing on motion graphics and animation to enhance brand engagement.
• Produce a range of dynamic visual assets, including product animations, short-form videos, and GIFs, tailored for diverse social platforms.
• Collaborate cross-functionally with marketing, design, and product teams to translate strategic concepts into compelling visual narratives.
• Maintain and evolve Teachable's brand identity across all social media channels through innovative design and animation.

📝 Enhancement Note: While the title suggests a "Visual Designer Strategist (Social Media)", the core responsibilities and required skills heavily emphasize motion design and animation. This role appears to be a specialized Motion Designer with a strategic input into social media visual direction, rather than a broader visual strategist. The focus is on execution and creative output within a defined brand and campaign framework.

📈 Primary Responsibilities

• Design and produce high-quality motion graphics, product animations, product feature demonstrations, and social media animations for Teachable's social channels.
• Translate static creative concepts and campaign briefs into engaging motion content that supports product storytelling, feature highlights, and evergreen social media posts.
• Collaborate closely with the Social Media Manager and Brand Designer to ensure all motion graphics and animations align with Teachable’s established visual identity, brand guidelines, and overarching social media strategy.
• Manage multiple motion design projects concurrently from concept to completion, ensuring timely delivery of exceptional creative assets that meet project objectives.
• Stay abreast of the latest trends in motion design, animation techniques, and social media content formats to continuously innovate and refresh Teachable's visual output.
• Optimize motion graphics and video content for a variety of social media platforms, including Instagram, YouTube (including Shorts), LinkedIn, X (formerly Twitter), and TikTok, considering platform-specific best practices.

📝 Enhancement Note: The responsibilities indicate a strong emphasis on creating content for social media platforms, suggesting a need for understanding platform-specific requirements and audience engagement strategies within a motion design context. The mention of "product storytelling" implies a need to convey complex features or benefits through visual narrative.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Motion Design, Animation, Digital Media, or a related field, or equivalent practical experience in the industry. Experience: Minimum of 4+ years of professional experience specifically in motion design, with a demonstrable portfolio showcasing social-first content and product-focused animations.

Required Skills:

• Advanced proficiency in Adobe After Effects for creating complex animations and motion graphics.
• Expertise in Adobe Photoshop and Illustrator for asset creation, manipulation, and integration into motion projects.
• Strong command of Figma and Canva for collaborative design workflows and rapid asset generation.
• Proven ability to create compelling short-form animations, product walkthroughs, motion graphics, and GIFs specifically for social media platforms.
• Exceptional design sensibility with a keen eye for detail, typography, color theory, and visual storytelling principles.
• Demonstrated ability to adapt creative work to adhere to established brand guidelines while also pushing creative boundaries.
• Strong collaboration and interpersonal skills, with a proven track record of working effectively cross-functionally with marketing, design, and content creators.
• Self-starter mentality with excellent organizational and time-management skills, capable of managing multiple projects and meeting deadlines.

Preferred Skills:

• Experience working within the SaaS, EdTech, or creator economy industries.
• Familiarity with video editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or similar tools for assembling and refining video projects.
• Knowledge of current and emerging trends in motion design, animation, and social media content creation.

📝 Enhancement Note: The required tools (Adobe Suite, Figma, Canva) are standard for design roles but specifically critical for motion graphics production and collaboration in a fast-paced marketing environment. The "nice to have" skills point towards a preference for candidates familiar with the company's specific industry and broader video production workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4 years of professional motion design work, with a strong emphasis on social media content.
• Specific examples of product animations or feature demonstrations that clearly articulate product value and user benefits.
• Demonstrations of short-form video content, GIFs, and animated social media posts designed for platforms like Instagram, TikTok, and LinkedIn.
• Case studies or examples that highlight the applicant's ability to translate static creative briefs into dynamic motion graphics.
• Evidence of understanding and application of brand guidelines within motion design projects.

Process Documentation:

• Ability to articulate the process used to develop motion graphics from initial concept to final delivery.
• Examples of how you manage feedback and revisions from stakeholders to refine animation projects.
• Demonstrations of how you optimize motion graphics for different social media platforms and aspect ratios.

📝 Enhancement Note: The portfolio is the most critical component for this role. It needs to explicitly demonstrate expertise in motion graphics for social media and product storytelling, aligning with the company's focus on creator education and platform features. Demonstrating a clear, repeatable process for creating and refining motion assets is also key.

💵 Compensation & Benefits

Salary Range: Based on the role's requirements, experience level (5-10 years), and the company's status as a growing SaaS platform, a competitive salary range for a Motion Designer in Brazil, particularly for remote positions attracting international talent, would likely fall between R$8,000 to R$15,000 per month. This estimate is based on industry benchmarks for experienced motion designers in major Brazilian tech hubs and consideration for remote work compensation.

Benefits:

• Health, Dental, and Vision Insurance: Comprehensive coverage for medical needs.
• Generous Paid Time Off (PTO): Including vacation days, personal days, and holidays to ensure work-life balance.
• Remote Work Stipend: Support for home office setup and ongoing remote work expenses.
• Professional Development Budget: Funds for courses, workshops, conferences, and learning resources to enhance skills in motion design and animation.
• Parental Leave: Supportive policies for new parents.
• Stock Options/Equity: Potential for ownership in the company's growth.
• Team Events and Retreats: Opportunities for in-person connection and team building, even for a remote-first company.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. While the company operates on a remote-first model, there will be an expectation of availability during core business hours for collaboration and meetings, particularly with teams in different time zones.

📝 Enhancement Note: Given the remote nature and the company's location in the US (though hiring in Brazil), compensation should align with competitive market rates for experienced creative professionals in Brazil's tech sector, with a potential premium for specialized skills like motion design for social media. Benefits are crucial for attracting and retaining talent in a competitive remote market.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech / SaaS (Software as a Service) Platform for Creators. Teachable operates within the rapidly growing creator economy, providing tools for individuals to monetize their knowledge through online courses, memberships, and digital products. Company Size: Teachable is part of the Hotmart Company portfolio. While specific numbers for Teachable alone aren't detailed, Hotmart is a significant player, indicating a robust, well-resourced organization. This suggests a dynamic environment with opportunities for impact within a larger, established entity that has helped creators earn billions. Founded: Teachable was founded in 2014. Being acquired by Hotmart Company signifies a new phase of growth and integration, likely bringing together strengths from both organizations.

Team Structure:

• The role is within the "Brand & Content" team, which comprises social media experts, newsletter writers, designers, copywriters, and event professionals.
• This team is focused on building a world-class brand that resonates with creators, aiming to increase Teachable's reach, engage audiences, and drive awareness, leads, and engagement through content and design.
• As an individual contributor, the Motion Designer will collaborate closely with other designers, copywriters, product marketers, and social media managers.

Methodology:

• Data-driven approach to content creation and brand building, focusing on metrics like reach, engagement, lead generation, and audience connection.
• Emphasis on understanding and leveraging social media trends to keep content fresh and effective.
• Collaborative workflow, integrating creative output with marketing campaigns and product messaging.
• Focus on translating strategic objectives into visually compelling content that supports creator success and platform adoption.

Company Website: teachable.com

📝 Enhancement Note: Teachable's mission to empower creators is central to its culture. The "Brand & Content" team's role is critical in communicating this mission visually. Being part of Hotmart Company suggests a blend of startup agility with the stability and resources of a larger organization, offering a unique work environment for operations and creative professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is an Individual Contributor (IC) position at an experienced professional level (5-10 years). It focuses on specialized creative execution within the Brand & Content function, contributing directly to marketing and brand initiatives. Reporting Structure: The Motion Designer will report into a manager within the Brand & Content team, likely a Creative Director, Head of Content, or Marketing Lead. They will work closely with peers across marketing, design, and product. Operations Impact: The work of the Motion Designer directly impacts brand perception, audience engagement on social media, and the effectiveness of marketing campaigns. High-quality motion graphics can significantly boost lead generation, conversion rates, and overall brand affinity among the target creator audience.

Growth Opportunities:

• Skill Specialization: Deepen expertise in advanced animation techniques, 3D motion graphics, or specific software capabilities.
• Creative Leadership: Progress to a Senior Motion Designer role, taking on more complex projects, mentoring junior designers, and contributing more significantly to visual strategy.
• Cross-Functional Growth: Transition into broader creative roles within marketing or product design, leveraging a strong understanding of visual communication and brand strategy.
• Industry Exposure: Gain valuable experience in the booming EdTech and creator economy sectors, a highly sought-after area.

📝 Enhancement Note: The role offers a clear path for specialization in motion design within a growing tech company. The collaborative nature and exposure to various marketing functions provide opportunities for broader career development, aligning with typical growth trajectories for creative operations professionals in the SaaS industry.

🌐 Work Environment

Office Type: Teachable operates as a "remote-first culture" with an office in New York for local employees. This implies that the primary work environment is remote, with flexibility for employees to work from home or a co-working space. Office Location(s): While the job listing mentions Belo Horizonte and São Paulo, Brazil, the company's primary office is in New York. The remote-first nature suggests that the role is open to candidates in various locations, including Brazil, with the understanding that most collaboration will be virtual.

Workspace Context:

• Emphasis on a digital-first, collaborative environment where team members connect and work together virtually.
• Access to modern design and collaboration tools is expected to facilitate remote work.
• Opportunities for virtual team building, social interactions, and strategic alignment sessions to foster a sense of community despite the remote setup.
• The company also holds in-person events throughout the year for bonding and strategic planning, offering opportunities for face-to-face interaction.

Work Schedule: The standard work schedule is likely 40 hours per week. While remote, adherence to core business hours for team collaboration and responsiveness is expected. Flexibility is a key aspect of the remote-first culture, but project deadlines and team meeting schedules will dictate availability.

📝 Enhancement Note: The remote-first approach is a significant aspect of the work environment, catering to professionals seeking flexibility. The inclusion of in-person events highlights a commitment to building team cohesion even in a distributed workforce, which is important for creative collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios, focusing on relevant experience and creative output.
• Portfolio Review & Skills Assessment: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design choices, and process. This may include a practical design challenge or a review of past work related to social media motion graphics.
• Cross-Functional Interviews: Meetings with key team members (e.g., Social Media Manager, Brand Designer) to assess collaboration skills, understanding of brand strategy, and ability to integrate with the team.
• Hiring Manager Interview: A final interview with the direct manager to discuss role expectations, team fit, and career aspirations.

Portfolio Review Tips:

• Curate your portfolio to prominently feature your strongest motion graphics work for social media. Include examples of product animations, short-form videos, and GIFs relevant to Teachable's audience.
• For each project, clearly articulate your role, the creative brief, your design process, the tools used, and the impact or goals achieved.
• If possible, include metrics or qualitative feedback that demonstrates the effectiveness of your work.
• Ensure your portfolio is easily accessible online (e.g., personal website, Behance, Vimeo).
• Be prepared to discuss your creative decision-making process and how you approach translating marketing objectives into visual content.

Challenge Preparation:

• Be ready for a potential design challenge that may involve creating a short animation or motion graphic based on a given brief, simulating a real project scenario.
• Practice articulating your thought process and design rationale clearly and concisely.
• Prepare to discuss how you manage feedback and iterate on designs to meet project requirements.
• Familiarize yourself with Teachable’s brand, products, and current social media presence to tailor your approach and demonstrate understanding.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for relevance and quality. Demonstrating a structured approach to design, a strong understanding of social media dynamics, and effective collaboration skills will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for motion graphics, animation, and visual effects.
• Adobe Photoshop: For asset creation, image editing, and preparing graphics for animation.
• Adobe Illustrator: For creating vector graphics, logos, and illustrations used in animations.
• Figma: For collaborative design workflows, prototyping, and potentially creating static assets that will be animated.
• Canva: For rapid asset creation and potential use in simpler motion graphics or collaborating with less technical team members.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how to create content that performs well on social media, and potentially discussing metrics with the social media manager, is beneficial. Familiarity with social media analytics platforms (e.g., native platform insights, Sprout Social, Hootsuite) would be a plus.

CRM & Automation:

• No direct CRM or automation tools are specified as primary for this role, but understanding how marketing campaigns are tracked and how content contributes to lead generation can be advantageous.

📝 Enhancement Note: Mastery of the Adobe Creative Suite (specifically After Effects) is paramount. Proficiency in Figma and Canva highlights the need for collaborative and efficient design workflows within a marketing team. While not a direct requirement, an understanding of social media analytics will enable the designer to create more impactful content.

👥 Team Culture & Values

Operations Values:

• Creator-Centricity: A core value of empowering creators and understanding their needs, which should translate into the visual content produced.
• Collaboration: Strong emphasis on teamwork and cross-functional partnerships to achieve shared goals.
• Innovation & Creativity: Encouragement to push creative boundaries and explore new visual approaches to keep content fresh and engaging.
• Data-Informed Decisions: Using insights from social media performance and marketing data to guide creative output and strategy.
• Efficiency & Agility: Ability to work effectively in a fast-paced environment, manage multiple projects, and adapt to changing priorities.

Collaboration Style:

• Highly collaborative, working closely with designers, copywriters, product marketers, and social media managers.
• Open communication and feedback loops are expected to ensure creative alignment and project success.
• Team members are encouraged to share knowledge and best practices, fostering a learning environment.

📝 Enhancement Note: The team culture likely values creative expression that directly supports the company's mission of empowering creators. A collaborative spirit and a willingness to adapt to data-driven feedback are essential characteristics for success in this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Platform Diversity: Creating engaging motion graphics optimized for the unique requirements and audience expectations of various social media platforms (e.g., TikTok's fast pace vs. LinkedIn's professional tone).
• Brand Consistency: Maintaining a strong, recognizable brand identity across diverse visual styles and animation techniques.
• Rapid Trend Cycles: Keeping pace with the constantly evolving landscape of social media trends and animation styles to ensure content remains relevant and innovative.
• Balancing Creativity and Strategy: Effectively translating marketing objectives and product features into visually compelling and engaging animations that also drive desired business outcomes.

Learning & Development Opportunities:

• Access to online learning platforms and courses focused on advanced motion graphics, 3D animation, and emerging visual storytelling techniques.
• Opportunities to attend industry webinars and virtual conferences related to design, animation, and social media marketing.
• Mentorship from senior creative professionals within Teachable or the broader Hotmart Company network.
• Exposure to different marketing campaigns and product launches, providing diverse creative challenges and learning experiences.

📝 Enhancement Note: The primary challenges revolve around staying current with digital trends and effectively communicating Teachable's value proposition through dynamic visuals. The growth opportunities are strong, allowing for deep specialization and broader career development within the EdTech and creator economy sectors.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a motion graphic that explains a complex SaaS feature like Teachable's membership functionality for an Instagram Reel?" (Focus on clarity, conciseness, and platform suitability).
• "Describe a time you had to balance strict brand guidelines with a creative vision for a motion project. How did you navigate that?" (Assess ability to adhere to brand while being innovative).
• "How do you stay updated on the latest motion design and social media trends, and how do you incorporate them into your work?" (Evaluate proactivity and industry awareness).

Company & Culture Questions:

• "What excites you about Teachable's mission to empower creators, and how do you see your role contributing to that mission visually?" (Gauge alignment with company values).
• "How do you prefer to collaborate with marketing and product teams on creative projects? Describe your ideal workflow." (Assess teamwork and communication style).
• "How do you measure the success of your motion graphics and animations within a social media context?" (Understand how you connect creative output to business impact).

Portfolio Presentation Strategy:

• Structure your presentation logically, starting with your strongest, most relevant social media motion graphics work.
• For each piece, clearly articulate the brief, your process, the tools used, and the outcome or intended impact. Use storytelling to highlight your problem-solving skills.
• Be prepared to discuss specific technical aspects of your animations (e.g., rendering times, file optimization for web).
• Practice your delivery to be confident, clear, and engaging. Anticipate questions about your creative choices and technical execution.

📝 Enhancement Note: Interview preparation should focus on showcasing a strong understanding of motion design principles as applied to social media marketing and product storytelling. Be ready to defend your creative choices, demonstrate a collaborative spirit, and articulate how your work drives business objectives.

📌 Application Steps

To apply for this Visual Designer Strategist (Social Media) position:

• Submit your application through the provided link on Greenhouse.
• Portfolio is Crucial: Ensure your resume and application clearly link to or include your online portfolio, showcasing relevant motion design work for social media and product animations. Tailor your portfolio to highlight Teachable's target audience and brand aesthetic.
• Resume Optimization: Highlight experience with Adobe After Effects, Photoshop, Illustrator, Figma, Canva, and social media content creation. Quantify achievements where possible (e.g., "Increased engagement by X% on social posts with animated content").
• Prepare for a Design Challenge: Be ready to undertake a practical design exercise or discuss how you would approach specific animation tasks relevant to Teachable's marketing efforts.
• Research Teachable: Understand Teachable's platform, its target audience (creators), and its current social media presence to better align your application and interview responses with the company's needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.