Visual Designer (Storytelling / Brand / Communication)

📍 Job Overview

Job Title: Visual Designer (Storytelling / Brand / Communication)

Company: Kunumi

Location: Brazil

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-05-12

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (Brazil)

🚀 Role Summary

• This role is pivotal in translating complex Artificial Intelligence (AI) concepts and technical achievements into compelling visual narratives and cohesive brand stories.

• You will be responsible for the end-to-end creation of high-impact visual materials, including editorial pieces, presentations, and digital artifacts, ensuring alignment with Kunumi's unique brand identity.

• This position emphasizes the strategic application of design thinking to support cross-functional initiatives, including technical storytelling for engineering teams and internal communications for People and Labs communities.

• The Visual Designer will act as a key liaison between conceptual design guidelines and practical execution, maintaining aesthetic and discursive consistency across all deliverables.

📝 Enhancement Note: Given the emphasis on "storytelling," "brand," and "communication," this role likely sits within a broader GTM or Marketing Operations function, focusing on external and internal brand perception and the clear articulation of the company's value proposition, particularly in the AI space. The "Design Ops Lead" reporting structure suggests a focus on process, standards, and efficiency within the design function.

📈 Primary Responsibilities

• Develop High-Impact Visual Narratives: Create visually compelling presentations and digital assets that effectively communicate complex ideas, impact initiatives, and technical results with clarity, elegance, and a strong storytelling approach.

• Support Technical Storytelling Initiatives: Collaborate closely with Engineering and other technical departments to design materials that explain how Kunumi solves problems using AI, bridging the gap between visual language and technical content.

• Produce Institutional and Internal Communication Materials: Design engaging content for the People department and the Labs community to express Kunumi's culture in an accessible, creative, and visually consistent manner.

• Translate Design Concepts to Execution: Interpret and apply guidelines and foundational principles from the Identity team, ensuring all applied deliverables are coherent in terms of aesthetics and discourse.

• Manage Multiple Projects Autonomously: Proactively handle diverse project formats (editorial, digital, print, interactive) with critical thinking and adaptability, demonstrating a strong sense of ownership.

• Maintain Visual Quality and Standardization: Support the standardization of institutional materials, contributing to visual consistency in presentations, templates, reports, and publications.

• Collaborate with Design Operations: Work under the guidance of the Design Ops Lead to ensure organized delivery workflows and contribute to the development of best visual practices.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational support, crucial for a role that bridges design with business objectives. The emphasis on "supporting technical storytelling" and "institutional materials" suggests a need for understanding how design impacts internal and external communication strategies.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating equivalent practical experience in design, graphic arts, or a related field is expected.

Experience: 2-5 years of experience in visual design, with a focus on storytelling, brand communication, and editorial design.

Required Skills:

• Visual Storytelling: Proven ability to craft narratives through visual elements to convey complex information and brand messages effectively.

• Graphic Design Mastery: Proficiency in industry-standard design software, including Adobe Illustrator, Adobe InDesign, Adobe Photoshop, and Figma (or similar).

• AI-Applied Design Tools: Experience and willingness to continuously test and utilize Artificial Intelligence tools in the design process.

• Presentation & Editorial Design: Familiarity with designing impactful presentations and high-quality editorial materials.

• Information Design & Infographics: Skill in synthesizing complex information and organizing it clearly and aesthetically, often through infographics and data visualization.

• Visual Synthesis & Organization: Ability to distill complex concepts into clear, concise, and aesthetically pleasing visual forms.

• Autonomy & Proactivity: Demonstrated ability to manage multiple projects simultaneously, take initiative, and exercise critical judgment.

• Communication Skills: Excellent communication abilities with diverse stakeholders, both technical and non-technical.

• Cultural Repertoire: A broad cultural understanding and appreciation relevant to creating resonant visual content.

Preferred Skills:

• Editorial Design Expertise: Experience in editorial design, scientific publications, or projects with a strong authorial narrative component.

• Innovation Environment Experience: Previous work in creative environments, organizations with strong cultures, or innovation-driven contexts.

• AI Ecosystem Familiarity: Understanding of the Artificial Intelligence ecosystem or related technological fields.

• Emerging Visual Tools: Interest in exploring and utilizing new visual creation tools, including those powered by AI.

📝 Enhancement Note: The "2-5 years" experience level suggests a mid-level professional who can work independently but also benefit from mentorship. The explicit mention of AI tools in design is a critical differentiator and indicates a forward-thinking approach by Kunumi.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling Case Studies: Showcase projects where you successfully translated complex concepts or data into compelling visual narratives, demonstrating impact and clarity.

• Presentation Design Excellence: Include examples of high-impact presentations that highlight your ability to structure information logically and design for audience engagement.

• Brand Consistency Examples: Provide materials demonstrating your understanding and application of brand guidelines to maintain visual identity across various touchpoints.

• Technical Communication Support: Showcase any work that involved bridging technical information with visual design, explaining complex topics to diverse audiences.

• Digital & Editorial Artifacts: Present a range of deliverables, including digital assets, editorial layouts, and potentially infographics, illustrating versatility.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach project workflows, from brief interpretation to final delivery, and how you optimize for efficiency and quality.

• Tool Integration & Best Practices: Demonstrate how you integrate various design tools (Adobe Suite, Figma, AI tools) into your workflow and adhere to or establish best practices.

• Cross-functional Collaboration: Provide examples of how you collaborate with non-design stakeholders (e.g., Engineering, People) to gather requirements and ensure design alignment.

• Quality Assurance: Outline your process for ensuring the quality, accuracy, and aesthetic integrity of your design deliverables before submission.

📝 Enhancement Note: For a visual design role focused on storytelling and communication, the portfolio is paramount. It needs to clearly demonstrate not just artistic skill but also strategic thinking in translating information and brand identity. The emphasis on AI tools suggests that showcasing innovative applications would be highly beneficial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Visual Designer with 2-5 years of experience in Brazil, particularly in a remote, tech-focused environment, the estimated annual salary range is R$70,000 - R$110,000. This range can vary based on specific skills, the depth of AI tool experience, and negotiation.

Benefits:

• Dynamic and Diverse Culture: An environment that fosters continuous learning and values varied perspectives.

• Remote Work & Flexibility: Fully remote position with flexible working hours, promoting work-life balance.

• Home Office Support: Comprehensive support including an allowance, ergonomic chair, headphones, and laptop.

• Premium Health & Dental Insurance: Comprehensive coverage for employees and dependents with no monthly premium.

• Flexible Food Allowance Card: A versatile card for food and grocery expenses.

• Extended Parental Leave: Generous leave policies to support new parents.

• Child Assistance Programs: Support services and financial aid for children, including those with disabilities.

• Life Insurance: Financial protection for employees and their families.

• Holistic Health Programs: Initiatives focused on mental, physical, and emotional well-being.

• Wellhub Partnership: Free access to the Gold plan through Wellhub.

• Paid Year-End Recess: Time off during the holiday season.

• Monthly Kunumi Day: A dedicated day off on the second Friday of each month for personal recharge.

Working Hours: While the exact number isn't specified, the standard full-time expectation is likely 40 hours per week, with inherent flexibility due to the remote and asynchronous nature of the role.

📝 Enhancement Note: The salary estimate is based on general market data for Brazil and the specified experience level. Kunumi's benefits package is exceptionally comprehensive, indicating a strong commitment to employee well-being and a high-quality work environment, which is attractive for operations and creative professionals alike. The "Kunumi Day" is a unique benefit that promotes work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Artificial Intelligence) & Education/Consulting (implied by "new intelligences" and "transformative potential"). Kunumi appears to be at the intersection of AI development and applying AI for societal or educational advancement.

Company Size: The job board doesn't specify, but the comprehensive benefits and structured interview process suggest a company that has moved beyond startup phase and is investing in its people and operations.

Founded: Not specified, but the mention of "creating a better future" and "challenging the common" suggests a mission-driven organization.

Team Structure:

• Design Department: The role reports to the "Design Ops Lead," indicating a structured design team with a focus on operational efficiency and best practices.

• Cross-functional Collaboration: The role requires close collaboration with Engineering, the People department, and potentially other GTM or business units to support their communication and storytelling needs.

• Emphasis on Diversity: Kunumi actively encourages applications from individuals who may not meet 100% of requirements, highlighting a commitment to diverse backgrounds and learning journeys.

Methodology:

• Data-Driven Storytelling: The role combines technical information with creative design to produce impactful narratives, suggesting a data-informed approach to communication.

• Process-Oriented Design: The "Design Ops Lead" structure implies a focus on well-defined processes for design execution, quality assurance, and delivery.

• AI Integration: Kunumi is actively exploring and integrating AI into its core activities and design processes, indicating a forward-thinking and innovative operational approach.

Company Website: kunumi.com

📝 Enhancement Note: Kunumi's emphasis on "new intelligences," "challenging the common," and "transformative potential" points to a company culture that values innovation, continuous learning, and a forward-thinking approach, especially relevant for operations roles dealing with cutting-edge technology like AI.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Visual Designer, responsible for executing design projects with a significant degree of autonomy. It's a key contributor role within the design function, focused on translating strategic communication needs into tangible visual assets.

Reporting Structure: You will report to the Design Ops Lead, who likely oversees design processes, project management, and team standards. This structure provides mentorship and guidance within a well-defined operational framework.

Operations Impact: Your work will directly impact Kunumi's brand perception, the clarity of its technical communications, and the effectiveness of its internal messaging. By translating complex AI concepts into accessible visuals, you enable better understanding, stakeholder engagement, and alignment across the organization and with external audiences.

Growth Opportunities:

• Specialization in AI/Tech Design: Deepen expertise in designing for the AI and technology sectors, a rapidly growing and high-demand field.

• Advanced Storytelling Techniques: Develop sophisticated visual storytelling skills applicable to various communication challenges.

• Design Operations Acumen: Gain experience in operationalizing design processes, contributing to efficiency, and understanding the strategic management of a design function.

• Cross-functional Expertise: Enhance understanding of technical domains (AI, engineering) and internal communications, broadening your professional toolkit.

• Leadership Potential: As you demonstrate impact and proficiency, opportunities may arise for more senior design roles or leadership within specific project streams.

📝 Enhancement Note: The growth path here is clear: mastering design for complex technical domains and contributing to a well-run design operation. The company's focus on AI and its mission suggests that professionals who can grow with the company will find significant opportunities.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility and allows individuals to create their ideal working environment.

Office Location(s): Brazil. While remote, the role is tied to the Brazilian operational context, which may influence collaboration hours or local compliance.

Workspace Context:

• Remote Collaboration Tools: Expect extensive use of digital collaboration platforms (e.g., Slack, project management tools, video conferencing) to maintain team cohesion and workflow.

• Design Technology Stack: Access to a comprehensive suite of design tools, including Adobe Creative Suite, Figma, and potentially AI design applications, will be essential for daily tasks.

• Asynchronous Workflow: The remote setup and flexible hours likely encourage an asynchronous work style, requiring strong self-management and clear communication to keep projects moving.

Work Schedule: Flexible working hours within the Brazilian time zones, supporting a healthy work-life balance. The "Kunumi Day" and year-end recess are significant components of this flexible and employee-centric schedule.

📝 Enhancement Note: The fully remote nature combined with flexible hours and comprehensive home office support creates an attractive work environment for operations and creative professionals seeking autonomy and work-life integration. Understanding asynchronous communication best practices will be key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Your resume and portfolio will be assessed for alignment with the required skills and experience, with particular attention paid to visual storytelling and AI tool application.

• Skills Assessment / Case Study: You may be asked to complete a design challenge or present a case study from your portfolio that demonstrates your ability to translate complex information visually and align with brand identity.

• Team/Hiring Manager Interview: Discussions focused on your creative process, collaboration style, understanding of AI and technical concepts, and cultural fit with Kunumi's values.

• Final Interview: Potentially with senior leadership or the Design Ops Lead, to discuss strategic impact, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that best showcase your visual storytelling, brand communication, and ability to handle complex information.

• Showcase Process: For each project, briefly explain the brief, your design process, the tools used (especially AI), challenges faced, and the final outcome/impact.

• Highlight AI Integration: If possible, include projects where you leveraged AI tools in your design workflow and explain the benefits or outcomes.

• Demonstrate Brand Alignment: Show how you can adapt your style to fit a specific brand identity, using examples that align with Kunumi's mission and aesthetic.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and clearly articulates your contributions and skills.

Challenge Preparation:

• Understand Kunumi's Mission: Research Kunumi's work in AI and its organizational values to tailor your approach.

• Practice Translating Concepts: Be ready to verbally articulate how you would translate a given complex technical or business concept into a visual narrative.

• Figma/Adobe Proficiency: Be prepared for potential live design exercises or discussions about your workflow within these tools.

• AI Tool Familiarity: Be ready to discuss your experience with AI design tools and how you see them evolving the design landscape.

📝 Enhancement Note: The emphasis on portfolio and case studies is critical. Candidates should prepare to not only show their work but also articulate the "why" and "how" behind their design decisions, especially concerning storytelling and AI.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Illustrator, InDesign, Photoshop are essential for graphic and editorial design.

• Figma: A critical tool for collaborative design, prototyping, and building UI/UX elements or presentation components.

• AI Design Tools: Continuous testing and usage of AI applications for design are expected, indicating a need for adaptability and exploration in this emerging area.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but an understanding of how design assets are used within marketing automation or CRM contexts (e.g., email templates, landing page visuals) would be beneficial.

• Project Management Tools: Proficiency with tools like Asana, Jira, or similar for task management and workflow tracking is likely.

• Collaboration Platforms: Slack or similar for daily communication and team interaction.

📝 Enhancement Note: The explicit mention of AI design tools is a significant differentiator. Candidates should be ready to discuss their experience and interest in this rapidly evolving area. Proficiency across Adobe Suite and Figma is a baseline requirement.

👥 Team Culture & Values

Operations Values:

• Curiosity & Continuous Learning: A core value driving the pursuit of knowledge and challenging the status quo. This translates to a proactive approach to design and exploring new tools/techniques.

• Courage to Challenge: Willingness to question conventional approaches and propose innovative solutions in design and communication.

• Diversity of Ideas: Valuing varied perspectives to foster creativity and more robust problem-solving.

• True Collaboration: Emphasis on genuine teamwork and shared success, creating an inclusive and supportive environment.

• Elegance in Complexity: Striving for refined and effective solutions even when dealing with intricate challenges.

• Impact & Legacy: A focus on creating meaningful, positive change through AI and design.

Collaboration Style:

• Cross-functional Integration: Active collaboration with technical and non-technical teams to ensure design solutions meet diverse needs and communicate effectively.

• Feedback-Driven Process: Openness to receiving and providing constructive feedback to refine deliverables and improve workflows.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings, particularly around AI and design trends.

📝 Enhancement Note: Kunumi's values are deeply embedded in its mission and operational approach. A candidate who can demonstrate alignment with these values—particularly curiosity, courage, and collaboration—will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating AI Complexity: The primary challenge will be to visually articulate highly technical and abstract AI concepts in a way that is understandable, engaging, and aligned with Kunumi's brand.

• Balancing Creative Vision with Operational Needs: Effectively merging a strong creative vision with the practical requirements of institutional communication, technical storytelling, and design operations.

• Adapting to Evolving AI Tools: Staying current with and integrating new AI tools into the design workflow while maintaining quality and strategic intent.

• Remote Collaboration Dynamics: Ensuring seamless communication and collaboration within a fully remote, potentially asynchronous environment.

Learning & Development Opportunities:

• Deep Dive into AI Applications: Gain specialized knowledge in how AI is applied across various industries and how to visually represent these applications.

• Advanced Visual Storytelling: Hone skills in narrative structure, emotional resonance, and persuasive design through complex projects.

• Design Operations Best Practices: Learn from the Design Ops Lead about process management, tool standardization, and operational efficiency in a creative team.

• Industry Conferences & Training: Potential opportunities to attend events or pursue certifications related to design, AI, or communication.

• Mentorship: Guidance from the Design Ops Lead and opportunities to learn from cross-functional teams.

📝 Enhancement Note: The challenges presented are inherent to working at the forefront of AI and require a proactive, learning-oriented mindset. The growth opportunities are substantial for someone eager to specialize in a cutting-edge field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a highly technical concept into a simple, impactful visual. What was your process, and what was the outcome?" (Focus on process, clarity, and impact.)

• "How would you approach designing a presentation for an audience of engineers versus a non-technical executive team on the same AI topic?" (Demonstrates audience awareness and adaptability.)

Company & Culture Questions:

• "What excites you about Kunumi's mission to create a better future with new intelligences?" (Assesses alignment with company values.)

• "How do you approach collaboration, especially in a remote environment, and how would you work with our Design Ops Lead?" (Evaluates teamwork and communication style.)

Portfolio Presentation Strategy:

• Tell a Story for Each Project: Frame each case study as a narrative: the challenge, your strategic approach, the execution (highlighting tools, especially AI), and the results or impact.

• Quantify Impact Where Possible: If you have metrics (e.g., engagement rates, clarity scores, feedback), present them to demonstrate ROI.

• Showcase Versatility: Ensure your presented work covers a range of formats (presentations, editorial, digital) and demonstrates your ability to adapt to different needs.

• Articulate Your AI Tool Experience: Be ready to explain how and why you used specific AI tools and what they contributed to the final outcome.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, an understanding of the AI landscape, and a cultural fit with Kunumi's mission-driven and collaborative approach.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Greenhouse.

• Customize Your Portfolio: Curate your portfolio to prominently feature projects demonstrating visual storytelling, brand communication, and experience with complex information or AI-related concepts. Ensure it's easily accessible and well-organized.

• Tailor Your Resume: Highlight keywords from the job description, such as "Visual Storytelling," "Brand Identity," "Adobe Illustrator," "Figma," "AI Tools," and "Presentation Design." Quantify achievements where possible.

• Prepare Your Narrative: Be ready to articulate your design process, your experience with AI tools, and how your skills align with Kunumi's mission during interviews. Practice presenting 1-2 key portfolio pieces.

• Research Kunumi: Understand their work in AI, their products/services, and their stated values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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