Visual Designer (m/w/d)

📍 Job Overview

Job Title: Visual Designer (m/w/d)

Company: DACHSER SE

Location: Kempten (Allgäu), Bavaria, Germany

Job Type: Full-time, Permanent

Category: Marketing / Creative & Media / Art & Design

Date Posted: April 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Conceptualize and design a wide range of communication media, from print products like mailings and brochures to digital formats such as social media assets and animations.

• Develop and execute creative communication measures and cross-media marketing campaigns for national and international markets.

• Contribute to the development, modernization, and rebranding of the company's brand identity.

• Provide expert consultation to internal departments on design, brand application, and cross-channel communication solutions.

• Engage in image editing, final artwork preparation, and 2D/3D visualization, including retouching, compositing, and optimizing the overall visual world.

📝 Enhancement Note: This role is deeply embedded within the marketing and communications function of a large logistics company. The emphasis on "cross-media marketing campaigns" and "brand refreshment processes" indicates a strategic involvement beyond pure execution, requiring an understanding of GTM strategies and how visual elements support broader business objectives. The requirement for AI tool proficiency highlights a forward-thinking approach to design operations.

📈 Primary Responsibilities

• Design and develop compelling print materials, including mailings, advertisements, flyers, brochures, and event materials.

• Create dynamic digital assets such as social media graphics, online banners, and motion graphics/animations.

• Develop and implement creative communication strategies and integrated marketing campaigns across various channels.

• Actively participate in rebranding and brand refresh initiatives to modernize and enhance the company's visual identity.

• Consult with internal stakeholders on design best practices, brand guidelines, and optimal media implementation.

• Perform advanced image editing, retouching, compositing, and create key visuals for diverse marketing needs.

• Produce clear and engaging infographics, icons, and illustrations for print, web, and social media platforms.

• Maintain and evolve the corporate design system, including the creation and updating of templates and design systems.

• Manage design projects from conception to completion, serving as the primary point of contact for internal teams, international branches, and external vendors.

📝 Enhancement Note: The responsibilities outline a comprehensive visual design role with significant project management and stakeholder interaction. The mention of "international markets" and "international branches" implies a need for cultural sensitivity and adaptability in design execution. The focus on "templates and design systems" points towards an operations-minded approach to ensuring brand consistency and efficiency across the organization.

🎓 Skills & Qualifications

Education:

• A completed degree in Communication Design, Graphic Design, or a related field.

Experience:

Required Skills:

• Advanced proficiency in the Adobe Creative Cloud suite (e.g., Photoshop, Illustrator, InDesign).

• Extensive experience with 3D design software, specifically Cinema 4D.

• Strong skills in motion graphics and animation using Adobe After Effects.

• Foundational knowledge of HTML for digital media integration.

• Demonstrated technical aptitude for creating digital media and working with Content Management Systems (CMS).

• Exceptional creativity with a keen eye for visual language, typography, aesthetics, quality, and precision.

• Strong conceptual thinking abilities to translate marketing objectives into impactful visual designs.

• In-depth knowledge of project management methodologies and tools.

• Expertise in applying AI tools for design optimization and process automation.

• Excellent command of both German and English, written and spoken.

• Outstanding organizational skills with a structured, independent, and self-motivated work approach.

Preferred Skills:

• Experience with additional design or visualization software.

• Familiarity with digital asset management (DAM) systems.

• Understanding of UX/UI design principles.

📝 Enhancement Note: The explicit requirement for "AI tools to optimize and automate design processes" is a critical differentiator. Candidates should be prepared to showcase how they leverage AI in their workflow for efficiency gains, which is a key metric in operations roles. The combination of print, digital, and motion graphics expertise, alongside project management, suggests a role that bridges creative execution with operational efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects, including print collateral (brochures, mailings), digital assets (social media, banners), and motion graphics/animations.

• Include examples of brand identity development, rebranding, or brand refresh initiatives, demonstrating strategic thinking.

• Present case studies of cross-media marketing campaigns, highlighting the integration of different channels and their impact.

• Demonstrate proficiency in 2D/3D visualization, including examples of infographics, icons, and complex image manipulation or compositing.

Process Documentation:

• Document the process for conceptualizing and executing design projects from brief to final delivery.

• Illustrate how you manage project timelines, resources, and communication with stakeholders and vendors.

• Explain your workflow for incorporating feedback and iterating on designs based on stakeholder input.

• Detail your approach to ensuring brand consistency and adherence to corporate design guidelines across all created assets.

• Describe how you leverage AI tools or other technological solutions to streamline design workflows and improve efficiency.

📝 Enhancement Note: For a Visual Designer role, especially one emphasizing process and AI, the portfolio should go beyond just showcasing final work. It needs to articulate the process behind the designs, demonstrating an understanding of workflow, efficiency, and strategic application of design principles within a business context. Highlighting the use of AI in the portfolio will be crucial.

💵 Compensation & Benefits

Salary Range:

The salary for this role is not explicitly stated. However, based on industry standards for a Visual Designer with 2-5 years of experience in Kempten, Germany, a competitive annual gross salary would likely range from €45,000 to €60,000. This estimate considers the company's size, industry (logistics), and the specific technical skills required (Adobe Creative Cloud, Cinema 4D, After Effects, AI tools). Regional cost of living and company benefits will also influence the final compensation package.

Benefits:

• Hybrid Work Model: Flexibility to blend remote and in-office work.

• Modern Working Environment: Access to contemporary office facilities and amenities.

• Flexible Working Hours: Opportunities for flexible scheduling and time management through a flexitime system and working time accounts.

• Flexible Benefits Package: A customizable benefits offering tailored to individual employee needs.

• Comprehensive Onboarding Program: Structured integration into the company and role.

• Career Planning via DACHSER Academy: Dedicated support for professional development and career pathing.

• Fitness and Sports Offers: Access to various health and wellness programs.

• Health Management: Company-sponsored initiatives focused on employee well-being.

• Corporate Benefits Platform Discounts: Exclusive discounts on a wide range of products and services.

• Company Bike Program: Option to lease a bicycle through the Company Bike scheme.

Working Hours:

• Full-time (40 hours per week) with flexible working hours and a flexitime arrangement.

📝 Enhancement Note: The salary estimate is based on general market data for similar roles in Germany. Specific compensation will depend on the candidate's experience, qualifications, and the company's internal salary bands. The benefits package is extensive, indicating a strong focus on employee well-being and development, which is attractive to professionals seeking long-term career stability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Logistics and Supply Chain Management. DACHSER SE is a global leader in this sector, known for its integrated network solutions and commitment to innovation. The company's slogan, "Logistics is People Business," underscores a people-centric approach, valuing its employees as the core driver of success.

Company Size: DACHSER SE is a large, established enterprise with a significant global presence, employing tens of thousands of people worldwide. This scale suggests a structured environment with robust processes and ample opportunities for career development within a well-defined organizational framework.

Founded: DACHSER SE was founded in 1930. This long history signifies stability, deep industry expertise, and a proven track record of adaptation and growth in the dynamic logistics market.

Team Structure:

• The Visual Designer will likely be part of the Marketing or Communications department, which could range from a small, specialized team to a larger department within the Head Office in Kempten.

• The reporting structure will likely be to a Marketing Manager or Head of Communications, with close collaboration with other marketing specialists, brand managers, and project leads.

Methodology:

• Data Analysis & Insights: While not a data analysis role, the Visual Designer will need to understand marketing data and campaign performance to inform design decisions and demonstrate the impact of visual communication.

• Workflow Planning & Optimization: A key aspect will be designing efficient workflows for asset creation, brand management, and project delivery, likely involving templates and design systems.

• Automation & Efficiency: The role explicitly requires leveraging AI tools for design optimization, aligning with a broader company focus on efficiency and innovation in logistics operations.

Company Website: https://www.dachser.com/

📝 Enhancement Note: Working for a large, established logistics company like DACHSER offers the stability and resources of a global player, combined with a family-led ethos. The "Logistics is People Business" motto suggests a culture that values employee contributions and development, which is a strong point for attracting talent. The role's position within marketing implies a direct link to business objectives.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a Mid-Level role, typically requiring 2-5 years of professional experience. It represents a step beyond entry-level design roles, involving greater autonomy, project ownership, and strategic input in visual communication.

Reporting Structure: The Visual Designer will report to a manager within the Marketing or Communications department. This structure allows for guidance and mentorship while providing opportunities to manage specific design projects and collaborate across teams.

Operations Impact: The Visual Designer's work directly impacts DACHSER's brand perception, marketing campaign effectiveness, and internal/external communication clarity. By creating compelling visual content, the role contributes to lead generation, brand loyalty, and operational efficiency through clear information dissemination and consistent branding. The emphasis on AI tools suggests an impact on optimizing design operations for speed and cost-effectiveness.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in specific design software (e.g., advanced Cinema 4D, After Effects), master AI-driven design workflows, and potentially gain skills in UX/UI or digital asset management.

• Industry Specialization: Develop specialized knowledge in visual communication for the logistics and supply chain industry, understanding its unique communication challenges and opportunities.

• Leadership Potential: Progress to a Senior Visual Designer role, lead design projects, mentor junior designers, or potentially move into a Brand Manager or Marketing Communications lead position, leveraging design expertise to drive broader marketing strategies.

📝 Enhancement Note: The career path for a Visual Designer in a large corporation like DACHSER offers a balance between creative specialization and operational integration. The emphasis on AI and process optimization points towards opportunities to develop skills highly valued in modern design operations and GTM functions.

🌐 Work Environment

Office Type: The role is based in Kempten, Germany, at DACHSER SE's Head Office. The description mentions a "modern working environment" and the option for "hybrid working," indicating a contemporary office setup that accommodates flexible work arrangements.

Office Location(s): The primary location is Kempten (Allgäu), Bavaria, Germany. This location offers a balance of a vibrant regional center with access to natural landscapes.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration suggest a dynamic workspace where interaction with colleagues from various departments is encouraged.

• Operations Tools & Technology: Employees will have access to the necessary design software (Adobe Creative Cloud, Cinema 4D, After Effects), AI tools, and potentially other digital platforms and CMS systems. A modern IT infrastructure will support seamless hybrid work.

• Team Interaction: Opportunities for in-person collaboration with the marketing team, project stakeholders, and other creative professionals will be available during office days, fostering idea exchange and team cohesion.

Work Schedule: The role is full-time with flexible working hours and a flexitime arrangement, allowing employees to manage their schedules effectively while ensuring operational needs are met. This flexibility is crucial for balancing creative work with personal commitments.

📝 Enhancement Note: The hybrid work model and flexible hours are key aspects of the work environment, appealing to professionals seeking work-life balance. The "modern working environment" suggests an investment in employee comfort and productivity, with access to up-to-date technology.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess qualifications and creative fit. Candidates should ensure their portfolio clearly demonstrates the required skills and experience.

• Technical/Creative Assessment: This may involve a practical design task or a detailed discussion about past projects, focusing on problem-solving, design process, and technical proficiency with tools like Cinema 4D and After Effects. Be prepared to discuss your approach to AI in design.

• Behavioral/Team Interview: Interviews with hiring managers and team members to evaluate cultural fit, communication skills, and alignment with DACHSER's values (e.g., "Logistics is People Business").

• Final Interview: Potentially with a senior leader to discuss strategic alignment and overall contribution to the marketing function.

Portfolio Review Tips:

• Showcase Breadth and Depth: Include a mix of print, digital, and motion graphics projects. Highlight your ability to adapt to different media and campaign objectives.

• Detail Your Process: For each project, explain the brief, your conceptualization process, the tools used (especially Cinema 4D, After Effects, and AI tools), challenges faced, and the final outcome/impact.

• Highlight AI Integration: Specifically showcase how you've used AI tools to enhance efficiency, creativity, or problem-solving in your design work. Quantify benefits if possible.

• Brand Consistency Focus: Include examples that demonstrate your understanding and application of corporate design guidelines, or how you've contributed to brand development/refreshment.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A digital portfolio (website or PDF) is standard.

Challenge Preparation:

• Design Challenge: Be prepared for a task that might involve creating assets for a specific campaign, adapting existing materials, or solving a visual communication problem within a given timeframe. Focus on strategic thinking and efficient execution.

• Tool Proficiency: If a practical test is given, ensure you are comfortable with the specified software.

• AI Application: Think about how you would approach a design challenge using AI tools to accelerate the process or explore new creative avenues.

📝 Enhancement Note: The emphasis on AI tools in the requirements suggests that candidates should be ready to discuss their practical application during interviews and portfolio reviews. Demonstrating a proactive and efficient approach to design operations using technology will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite including Photoshop, Illustrator, InDesign, Acrobat.

• Cinema 4D: Critical for 3D visualization, product rendering, and motion graphics elements.

• Adobe After Effects: Key for creating motion graphics, animations, and video content.

• HTML: Basic understanding is beneficial for digital media integration and understanding web constraints.

• AI Design Tools: Proficiency in current AI applications for design optimization, content generation, or workflow automation is highly valued.

Analytics & Reporting:

CRM & Automation:

• Experience working with Content Management Systems (CMS) for digital asset deployment.

• Understanding of how design assets integrate into marketing automation platforms or CRM systems, even if not directly managing them.

📝 Enhancement Note: The explicit mention of Cinema 4D and Adobe After Effects, alongside Adobe Creative Cloud, indicates a need for advanced creative software skills. The inclusion of AI tools highlights a forward-thinking requirement for design operations efficiency.

👥 Team Culture & Values

Operations Values:

• People-Centricity: Reflecting the company motto "Logistics is People Business," the culture values strong relationships, collaboration, and mutual respect among colleagues.

• Quality and Precision: A high standard for aesthetics, accuracy, and detail in all design work, aligning with the precision required in logistics.

• Efficiency and Innovation: Embracing modern tools and methodologies, such as AI, to optimize workflows and drive creative solutions.

• Customer Focus: Creating communication materials that effectively serve the needs of internal departments and ultimately contribute to optimizing customer logistics.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, sales, IT, and international teams to ensure design solutions meet diverse needs.

• Feedback and Iteration: An open environment for constructive feedback and iterative design processes to achieve the best possible outcomes.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights, particularly regarding design tools and AI applications.

📝 Enhancement Note: The company's stated values, particularly "Logistics is People Business," suggest a culture that prioritizes employee well-being and collaborative effort. The emphasis on quality, precision, and innovation aligns well with the demands of a professional design role within a large, established corporation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring innovative designs remain aligned with DACHSER's established corporate identity and brand guidelines across diverse international markets.

• Managing Multiple Stakeholder Needs: Effectively interpreting and integrating feedback from various internal departments and international branches, each with potentially different priorities.

• Keeping Pace with Evolving Design Trends and Technology: Continuously learning and adapting to new design software, AI capabilities, and digital media formats to maintain cutting-edge visual communication.

• Project Management Under Pressure: Juggling multiple design projects with varying deadlines and requirements, ensuring timely delivery without compromising quality.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Cinema 4D, After Effects, and explore new features in Adobe Creative Cloud.

• AI in Design Workshops: Access to training on emerging AI tools and their application in creative workflows for efficiency and innovation.

• Brand Strategy and Marketing Fundamentals: Gaining a deeper understanding of marketing campaign strategy and brand management principles to inform design decisions.

• Cross-Cultural Communication Skills: Developing nuanced communication abilities for working effectively with international colleagues and understanding diverse market aesthetics.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a large organization. The growth opportunities are well-defined, particularly focusing on specialized software and the integration of AI, which are key areas for career advancement in design operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex cross-media campaign you designed. What were the objectives, your design process, and the key challenges in integrating different channels?" (Prepare to discuss your strategic approach to visual storytelling and channel adaptation).

• "How have you used AI tools to enhance your design process or the final output? Provide a specific example." (Be ready to elaborate on your practical experience with AI in design, focusing on efficiency gains or creative exploration).

Company & Culture Questions:

• "What interests you about DACHSER SE and the logistics industry? How do you see visual design contributing to our mission of 'Logistics is People Business'?" (Research DACHSER's brand, values, and recent initiatives. Connect your design skills to their corporate identity and people-centric approach).

• "Describe your experience working in a hybrid or flexible work environment. How do you maintain productivity and collaboration?" (Prepare to discuss your self-management skills and strategies for effective remote and in-office teamwork).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around key projects, telling a story that highlights your problem-solving skills, creative process, and impact.

• Tool Showcase: Explicitly mention and demonstrate your proficiency with Adobe Creative Cloud, Cinema 4D, After Effects, and any AI tools used. Explain why you chose specific tools for specific tasks.

• Focus on Process & AI: Dedicate time to explaining your design workflow, particularly how you leverage AI for efficiency and innovation. Quantify results where possible (e.g., time saved, improved engagement).

• Brand Alignment: Show how your designs align with brand objectives and how you manage brand consistency.

• Concise and Engaging: Keep your presentation focused and engaging, anticipating potential questions.

📝 Enhancement Note: The interview preparation should emphasize the dual requirement of strong creative skills and an operational mindset, particularly concerning efficiency, process, and the integration of new technologies like AI.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on the DACHSER careers portal.

• Curate Your Portfolio Strategically: Tailor your portfolio to highlight projects demonstrating proficiency in print, digital, and motion graphics, with a clear emphasis on your experience with Adobe Creative Cloud, Cinema 4D, After Effects, and AI design tools. Include case studies that detail your design process, problem-solving approach, and any quantifiable results.

• Optimize Your Resume: Ensure your resume clearly articulates your years of experience, specific technical skills (including software and AI proficiency), and any experience with project management or cross-functional collaboration. Use keywords from the job description.

• Prepare for the Interview Process: Research DACHSER SE, its brand, and its values. Practice articulating your design philosophy, your approach to brand consistency, and how you utilize technology (especially AI) to drive efficiency and creativity in design operations. Be ready to walk through your portfolio with confidence.

• Understand the Company's Context: Familiarize yourself with DACHSER's role in the logistics industry and how visual communication supports its "Logistics is People Business" ethos. This understanding will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with DACHSER SE before making application decisions.