Visual Designer (Motion & Social) at Nanit

📍 Job Overview

Job Title: Visual Designer (Motion & Social)
Company: Nanit
Location: New York, NY (Hybrid)
Job Type: Full-Time
Category: Creative Design / Marketing Operations
Date Posted: August 18, 2025
Experience Level: Mid-Senior Level (5-10 years)
Remote Status: Hybrid (3 days/week in office)

🚀 Role Summary

This role is pivotal in creating visually compelling and dynamic creative assets for Nanit's paid advertising and organic social media channels, with a strong emphasis on motion graphics and video content.
The Visual Designer will be instrumental in translating performance marketing insights into engaging creative campaigns that resonate with the target audience of parents.
A key aspect of this position involves maintaining and evolving Nanit's brand design system across an omni-channel ecosystem, ensuring visual consistency and brand integrity.
This role requires a blend of strong design craft, technical proficiency in industry-standard software, and a collaborative spirit to partner effectively with cross-functional teams, including marketing, product, and video editors.

📝 Enhancement Note: While the primary focus is Visual Design, the emphasis on paid advertising, performance marketing insights, and cross-functional collaboration with marketing teams positions this role as having significant overlap with Marketing Operations, particularly in the execution and optimization of marketing campaigns through creative assets.

📈 Primary Responsibilities

Conceptualize, storyboard, and execute video-first monthly campaigns and promotional collateral for paid and organic social channels, as well as paid media placements, ensuring alignment with performance marketing goals.
Design and produce best-in-class branded animated videos, encompassing both long-form and short-form content, to enhance brand storytelling and engagement.
Collaborate closely with video editors to ensure seamless integration of design elements and to achieve the highest quality video content output.
Provide design support for ongoing marketing initiatives, including website assets, email campaigns, landing pages, and organic social media content, maintaining a consistent brand aesthetic.
Partner with the broader creative team to develop innovative paid advertising creative strategies and assets across all social media platforms to drive campaign performance.
Uphold and manage the look-and-feel of Nanit's evolving omni-channel brand design system, ensuring all creative output adheres to established brand guidelines and standards.
Manage and collaborate with external vendors, providing clear creative direction and feedback to ensure successful project outcomes and brand representation.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role requiring both strategic conceptualization and tactical execution of visual assets, particularly in video and motion graphics, for performance-driven marketing campaigns.

🎓 Skills & Qualifications

Education: Bachelor's degree or equivalent in design, creative studies, or a related field.

Experience: 6-7+ years of experience in a Designer role, with a significant focus on creating digital creative collateral. Experience in start-up, retail, or CPG tech companies is highly preferred, with specific experience in parenting or baby-focused companies being a notable advantage.

Required Skills:

Expertise in 3D and Video Design, demonstrating a strong portfolio showcasing these capabilities.
Advanced proficiency in Adobe Creative Suite (After Effects, Photoshop, Illustrator, InDesign) and Figma for design and prototyping.
Proven ability to conceptualize, storyboard, and execute animated videos and motion graphics for marketing campaigns.
Strong understanding of design principles, typography, color theory, and layout for digital media.
Ability to clearly present design ideas, concepts, and campaign strategies to stakeholders at all levels, articulating the rationale behind creative choices.
Demonstrated passion for animation design coupled with an awareness of current creative trends that can be translated into impactful daily work.
Keen attention to detail, ensuring high-quality and error-free delivery of creative assets across multiple platforms and projects.
Familiarity with Google Suite for collaboration and project management.

Preferred Skills:

Experience with generative AI tools for creative exploration and asset generation.
Understanding of performance marketing principles and how design impacts campaign effectiveness.
Experience in managing and collaborating with outside vendors and providing effective creative direction.
Familiarity with motion design principles and techniques for social media platforms.
Ability to work effectively in a fast-paced, dynamic environment, managing multiple projects simultaneously.

📝 Enhancement Note: The experience requirement of 6-7+ years suggests a mid-to-senior level designer capable of independent work and contributing strategically to creative initiatives. The preference for start-up/CPG/parenting experience indicates a need for candidates who can adapt to a specific industry niche and fast-paced environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase a strong portfolio demonstrating expertise in motion graphics, video design, and animation for digital platforms, particularly social media and paid advertising.
Include case studies that highlight the design process from concept to final execution, emphasizing problem-solving and creative decision-making.
Present examples of how design thinking and creative execution have contributed to specific marketing campaign objectives or performance improvements.
Demonstrate proficiency in creating and maintaining brand consistency across various digital touchpoints, reflecting an understanding of brand systems.
Ensure portfolio pieces are well-organized and easily navigable, with clear descriptions of personal contributions to each project.

Process Documentation:

Candidates are expected to articulate their design process, from initial brief and ideation through to final delivery and iteration, showcasing a structured approach to creative projects.
Ability to discuss how data and performance insights are integrated into the design process to inform creative decisions and optimize asset effectiveness.
Be prepared to discuss experience with design system management and how to ensure brand consistency across diverse creative outputs.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as the primary evidence of a candidate's visual design skills, motion graphics expertise, and ability to translate marketing objectives into compelling creative assets. The emphasis on process and performance integration suggests a need for designers who are not only creative but also data-informed and results-oriented.

💵 Compensation & Benefits

Salary Range: $90,000 - $100,000 per year.

Benefits:

Healthcare Benefits: Comprehensive medical, dental, and vision coverage.
401(k) Plan: Retirement savings plan with company contributions.
Disability Coverage: Short-term and long-term disability insurance to provide income protection.
Basic Life Insurance: Financial security for beneficiaries.
Equity: Stock options or grants, providing ownership and potential for long-term financial growth.

Working Hours: Standard full-time hours, typically 40 hours per week, with potential for flexibility depending on project demands and team needs.

📝 Enhancement Note: The provided salary range is competitive for a Visual Designer with this level of experience in the New York City area. The inclusion of equity alongside standard benefits suggests a growth-stage company environment. The salary determination is stated to consider location, experience, and other job-related factors, indicating a degree of flexibility within the stated band.

🎯 Team & Company Context

🏢 Company Culture

Industry: Baby Tech / Consumer Electronics / E-commerce. Nanit operates in a rapidly evolving consumer technology space, focusing on innovative solutions for parents, leveraging AI and computer vision to enhance the parenting experience. This industry demands continuous innovation and a deep understanding of consumer needs. Company Size: Nanit is a high-growth company, implying a dynamic and potentially fast-paced work environment. The exact size isn't specified, but "high-growth" suggests a scaling organization with opportunities for impact and career progression. Founded: 2016. Founded in 2016, Nanit has established itself as a leader in the connected parenting space, indicating a company with a proven track record and a maturing product offering, yet still retaining the agility of a tech startup.

Team Structure:

The Visual Designer will report to the Director, Creative Design, indicating a clear reporting line within the creative department.
Collaboration will be essential with cross-functional teams, likely including Marketing, Product Development, and potentially Engineering, to ensure cohesive brand messaging and product integration.
The creative team likely includes other designers, video editors, and content specialists, fostering a collaborative environment for creative output.

Methodology:

Nanit's approach likely involves a data-driven methodology, leveraging insights from customer behavior, product usage, and marketing campaign performance to inform creative and product decisions.
Workflow planning will be crucial for managing multiple campaigns and design projects simultaneously, often in a fast-paced environment.
Emphasis on automation and efficiency practices may be present, particularly in managing creative asset production and deployment, aligning with the tech-forward nature of the company.

Company Website: https://www.nanit.com/pages/careers?gh_jid=5622972004

📝 Enhancement Note: Nanit's focus on baby tech and its founding date suggest a company that is innovative, data-centric, and has successfully navigated the startup phase into a growth stage, offering a blend of entrepreneurial spirit and established market presence. The creative team structure emphasizes collaboration and clear leadership.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior Level Designer, requiring approximately 6-7+ years of experience. It implies a designer who is not only skilled in execution but also capable of contributing to creative strategy and concept development. Reporting Structure: The Visual Designer reports to the Director, Creative Design, placing them within a creative leadership structure. This allows for mentorship and guidance from experienced creative professionals. Operations Impact: The Visual Designer's work directly impacts brand perception, customer acquisition, and engagement through compelling creative assets for paid advertising and social media. Success in this role contributes significantly to marketing campaign performance and overall brand growth.

Growth Opportunities:

Skill Specialization: Opportunity to deepen expertise in motion graphics, 3D design, and video content creation for performance marketing, becoming a specialist in a high-demand area.
Creative Leadership: Potential to grow into a senior design role, leading specific creative projects or contributing to the strategic direction of Nanit's visual identity.
Cross-Functional Exposure: Gain exposure to various marketing functions, product development, and user experience design, broadening understanding of the business and potential career paths.
Industry Expertise: Develop specialized knowledge within the growing baby tech and consumer electronics industries.

📝 Enhancement Note: The role offers a clear path for growth within a specialized creative discipline, with opportunities to influence brand strategy and gain broad industry experience. The reporting structure to a Director level suggests a supportive environment for career development.

🌐 Work Environment

Office Type: Hybrid work model. This means a combination of in-office collaboration and remote work flexibility. Office Location(s): New York, NY. The role requires presence in the New York office three days per week, indicating a physical hub for team collaboration and interaction.

Workspace Context:

The hybrid setup fosters a collaborative environment where team members can brainstorm, share feedback, and build strong working relationships in person, while also allowing for focused work remotely.
Access to necessary design tools and technology will be provided, likely including high-performance workstations and relevant software licenses.
Opportunities for direct interaction with the creative team and other departments will be frequent, facilitating knowledge sharing and project alignment.

Work Schedule: A standard 40-hour work week is typical, with the expectation of flexibility to meet project deadlines and campaign needs. The hybrid nature allows for some autonomy in managing personal work schedules within the framework of team collaboration requirements.

📝 Enhancement Note: The hybrid model in New York City is designed to balance the benefits of in-person collaboration with the flexibility of remote work, a common and effective structure for creative teams in the tech industry.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess basic qualifications and creative fit.
Portfolio Review & Creative Challenge: Candidates will likely present their portfolio, discussing specific projects, their design process, and their contributions. A creative challenge or assignment may be given to assess practical skills and problem-solving abilities in motion graphics and video design for marketing.
Stakeholder Interviews: Interviews with the Director, Creative Design, and potentially other key stakeholders from Marketing or Product teams to evaluate technical skills, collaborative approach, and cultural fit.
Final Interview: A potential final round with senior leadership to confirm alignment with company goals and values.

Portfolio Review Tips:

Highlight Motion & Video: Prioritize showcasing your strongest motion graphics and video design work, especially pieces created for advertising or social media campaigns.
Showcase Process: For each project, briefly explain the brief, your conceptual approach, the tools used, and the specific impact or results achieved.
Quantify Achievements: If possible, include metrics or data that demonstrate how your designs contributed to campaign success (e.g., increased engagement, click-through rates).
Tailor to Nanit: Research Nanit's brand, target audience, and existing creative to demonstrate an understanding of their aesthetic and marketing objectives. Consider how your skills can elevate their current creative output.
Be Ready to Discuss: Prepare to articulate your design choices, your problem-solving methods, and your experience with performance-driven creative.

Challenge Preparation:

Understand the Brief: If a creative challenge is provided, thoroughly read and understand the objectives, target audience, and desired outcomes.
Focus on Motion & Storytelling: For video/motion challenges, emphasize clear storytelling, engaging visuals, and effective use of animation to convey a message.
Time Management: Be mindful of any time constraints and prioritize elements that best showcase your skills and meet the brief's requirements.
Presentation Skills: Prepare to present your solution clearly and concisely, explaining your rationale and design decisions.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio and their ability to articulate their creative process and its impact on marketing objectives. Expect a practical assessment of design skills, particularly in motion graphics and video.

🛠 Tools & Technology Stack

Primary Tools:

Adobe After Effects: Essential for motion graphics, animation, and video post-production. Proficiency in creating complex animations, visual effects, and dynamic graphics.
Figma: Crucial for UI/UX design, prototyping, and collaborative design workflows, likely used for static assets and design system components.
Adobe Photoshop: For image editing, manipulation, and creating high-quality static visual assets.
Adobe Illustrator: For vector graphics, logo design, and creating scalable visual elements.
Adobe InDesign: For layout design, potentially for marketing collateral or presentations.
Google Suite: For collaboration, document creation, and project management (e.g., Google Docs, Sheets, Slides).

Analytics & Reporting:

While not explicitly listed as a requirement for the designer, an understanding of how creative assets perform within analytics platforms (e.g., Google Analytics, social media ad managers) would be beneficial for optimizing future designs.

CRM & Automation:

No direct CRM/automation tools are listed as core requirements for this design role, but familiarity with how creative assets are deployed through marketing automation platforms could be advantageous.

📝 Enhancement Note: Proficiency in Adobe After Effects and Figma is paramount for this role. The ability to integrate these tools for creating dynamic video content and maintaining design systems is key.

👥 Team Culture & Values

Operations Values:

Innovation & Creativity: Nanit values pushing boundaries and creating novel solutions in the baby tech space, expecting designers to bring fresh ideas and a creative spirit.
Data-Driven Decisions: The company likely emphasizes using data and performance metrics to inform and validate creative strategies, encouraging a results-oriented approach to design.
Collaboration & Teamwork: Working effectively with diverse teams is crucial, promoting a culture of shared goals and mutual support.
Customer Focus: A deep understanding of parents' needs and experiences is central to Nanit's mission, influencing the empathy and user-centricity in design.
Quality & Attention to Detail: Delivering high-quality, polished creative assets that accurately represent the Nanit brand is a core expectation.

Collaboration Style:

Expect a collaborative environment where ideas are shared openly, and feedback is integral to the creative process.
Cross-functional collaboration will be frequent, requiring clear communication and the ability to translate design concepts for non-design stakeholders.
A proactive approach to problem-solving and a willingness to experiment with new creative approaches are likely valued.

📝 Enhancement Note: The company culture appears to blend innovation with a practical, data-informed approach, emphasizing collaboration and customer empathy. The designer will be expected to contribute creatively while also being mindful of performance metrics and brand consistency.

⚡ Challenges & Growth Opportunities

Challenges:

Rapid Iteration: In a fast-paced tech environment, designers often face the challenge of rapidly iterating on creative assets to keep pace with marketing campaigns and evolving trends.
Balancing Performance & Brand Aesthetics: Effectively balancing the requirements of performance marketing (e.g., clear CTAs, high conversion rates) with maintaining a strong, cohesive brand identity and sophisticated aesthetic.
Managing Multiple Stakeholders: Coordinating with various internal teams and external vendors requires strong communication and project management skills to ensure alignment and timely delivery.
Staying Ahead of Trends: The digital creative landscape evolves quickly; a challenge will be to continuously learn and integrate new design techniques, tools (like generative AI), and platform best practices.

Learning & Development Opportunities:

Advanced Motion Graphics & 3D Skills: Opportunities to deepen expertise in specialized areas of animation and 3D design through internal projects or external training.
Performance Marketing Insights: Learning how to optimize creative for specific marketing channels and KPIs, bridging the gap between design and business results.
Brand System Development: Contributing to and growing within a dynamic brand design system, understanding its strategic importance.
Industry Exposure: Gaining experience in the burgeoning baby tech and connected home consumer market.

📝 Enhancement Note: The role presents opportunities to master high-demand creative skills for performance marketing while navigating the dynamic challenges of a growth-stage tech company.

💡 Interview Preparation

Strategy Questions:

"Describe your process for creating a compelling video ad for social media, from initial concept to final delivery, considering a specific target audience."
- Preparation: Be ready to walk through your end-to-end process, highlighting how you incorporate research, storyboarding, animation techniques, and A/B testing considerations. Use a specific example from your portfolio.
"How do you balance creative vision with performance marketing objectives when designing advertising assets?"
- Preparation: Discuss your understanding of performance marketing metrics (CTR, conversion rates) and how you use them to inform design choices without compromising brand integrity or aesthetic quality.
"How would you approach maintaining brand consistency across a wide range of digital assets for an omni-channel campaign?"
- Preparation: Explain your experience with brand guidelines, design systems, and how you ensure a unified visual identity across different platforms and formats.

Company & Culture Questions:

"What excites you about Nanit's mission and the baby tech industry?"
- Preparation: Research Nanit's products, company values, and recent news. Connect your passion for design with their mission to help parents.
"How do you collaborate with video editors or other creative team members on a project?"
- Preparation: Provide examples of successful collaborations, emphasizing communication, feedback exchange, and your role in supporting the broader creative vision.
"How do you stay updated on the latest design trends and technologies, particularly in motion graphics and social media?"
- Preparation: Mention resources like industry blogs, design communities, online courses, and how you experiment with new tools like generative AI.

Portfolio Presentation Strategy:

Tell a Story for Each Piece: Don't just show the final output; explain the problem you were solving, your creative approach, your specific contributions, and the outcome.
Focus on Motion & Video: Ensure your strongest motion graphics and video work is prominently featured and clearly articulated.
Quantify Impact: If possible, share metrics that demonstrate the effectiveness of your designs in achieving marketing goals.
Demonstrate Tool Proficiency: Be prepared to discuss the specific tools and techniques used in your portfolio projects.
Concise and Engaging: Keep your presentation focused, engaging, and within any allotted time limits.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of motion graphics and video for performance marketing, coupled with excellent communication and collaboration skills. Your portfolio is your most critical asset.

📌 Application Steps

To apply for this Visual Designer position:

Submit your application through the provided link on the Nanit careers page.
Customize Your Resume: Tailor your resume to highlight experience in motion graphics, video design, social media creative, and performance marketing. Quantify achievements whenever possible with numbers and data relevant to design impact.
Curate Your Portfolio: Select your strongest, most relevant work, with a clear emphasis on motion graphics, video content, and digital advertising examples. Ensure it's easy to navigate and professionally presented, perhaps with brief case study descriptions for key pieces.
Prepare Your Narrative: Be ready to discuss your design process, your experience with the required tools (Adobe Creative Suite, Figma), and how your creative approach aligns with Nanit's brand and marketing goals. Practice discussing your portfolio pieces and how they demonstrate your skills.
Research Nanit: Thoroughly understand Nanit's products, target audience (parents), brand aesthetic, and recent marketing campaigns. This research will be crucial for tailoring your application and answering interview questions effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Visual Designer (Motion & Social)