Visual Designer (for Paid Advertising Campaigns)

📍 Job Overview

Job Title: Visual Designer (for Paid Advertising Campaigns)

Company: Right Hook Digital

Location: Colombia

Job Type: FULL_TIME

Category: Visual Design / Creative Operations

Date Posted: 2026-03-26T21:22:34.86

Experience Level: 0-2 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design high-impact visual assets specifically for paid advertising campaigns across Meta, Instagram, and TikTok, directly contributing to client conversion rates.

• Collaborate with a performance-driven strategy team to develop innovative creative concepts that align with client objectives and current market trends.

• Utilize data-driven insights and client feedback to continuously iterate and optimize ad creative, enhancing campaign performance and ROI.

• Articulate creative vision and strategic rationale effectively through presentations to internal teams and external clients, ensuring alignment and buy-in.

• Maintain a proactive approach to staying abreast of evolving social media trends, platform updates, and best practices in performance marketing creative.

📝 Enhancement Note: This role is positioned within a digital advertising agency focused on e-commerce growth. The emphasis on "paid advertising campaigns" and "conversions" indicates a need for visual designers who understand performance marketing objectives and can translate them into compelling visual narratives that drive measurable results, rather than purely aesthetic design. The "0-2 Years" experience level suggests a junior to mid-level role, ideal for individuals looking to build a career in performance-oriented creative roles.

📈 Primary Responsibilities

• Conceptualize and produce visually engaging and high-performing digital ad creatives for Meta, Instagram, and TikTok platforms, tailored for e-commerce clients.

• Participate actively in cross-functional brainstorming sessions with media buyers and strategists to generate novel creative ideas that align with campaign goals.

• Analyze campaign performance data and client feedback to inform iterative design improvements and creative optimization strategies, ensuring maximum impact.

• Present creative concepts, design rationales, and performance-driven recommendations clearly and persuasively to internal stakeholders and clients.

• Proactively research and integrate emerging social media trends, platform-specific creative best practices, and competitor analysis into design workflows.

• Develop and maintain a strong understanding of client brands, target audiences, and overarching marketing objectives to ensure creative relevance and effectiveness.

• Collaborate with the strategy team to ensure visual creative aligns with broader campaign messaging and conversion funnels.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and strategic thinking. The emphasis on analyzing "performance data" and "client feedback" for "iteration and optimization" is critical. This means the designer is not just creating static visuals but is actively involved in the performance loop, requiring an analytical mindset alongside creative talent. The need to "stay current with social media trends" and "platform best practices" points to a dynamic environment where continuous learning is expected.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of visual communication principles, graphic design, and digital media is essential, often gained through formal education (e.g., Graphic Design, Digital Arts, Marketing) or equivalent practical experience.

Experience: 0-2 years of hands-on experience in creating visual assets, with a significant focus on social media advertising and performance marketing. Experience working with e-commerce brands or within a digital agency setting is highly advantageous.

Required Skills:

• Social Media Ad Creation: Proven ability to design compelling visuals specifically for Meta (Facebook/Instagram) and TikTok ad formats.

• Adobe Creative Suite Proficiency: Expert-level skills in Photoshop, Illustrator, Premiere Pro, and After Effects for creating and editing a wide range of visual assets, including static images, short-form videos, and motion graphics.

• Performance Marketing Acumen: Understanding of how creative impacts key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

• E-commerce Brand Experience: Familiarity with common e-commerce product showcases, promotional styles, and brand messaging.

• English Communication: Excellent written and verbal English communication skills for effective collaboration and client interaction.

• Self-Motivation & Detail-Orientation: Ability to work independently, manage multiple projects simultaneously, and maintain a high level of precision in design work.

• Reliable Internet: A stable and high-speed internet connection is a prerequisite for effective remote collaboration.

Preferred Skills:

• Facebook Business Manager: Familiarity with the platform for ad creation and campaign setup.

• Shopify Integration: Understanding of how Shopify influences product presentation and e-commerce workflows.

• Conversion-Focused Creative: Experience developing creative strategies specifically aimed at driving conversions and optimizing the customer journey.

• Remote Team Collaboration: Previous experience working effectively within a distributed or remote team environment.

• Project Management Tools: Proficiency with tools like ClickUp or Asana for task management and project tracking.

📝 Enhancement Note: The "Must-Haves" are heavily geared towards practical, performance-driven design skills. The emphasis on specific Adobe applications and platforms (Meta, Instagram, TikTok) indicates a need for specialized expertise. The "Nice-to-Haves" point to a desire for candidates who can hit the ground running with minimal onboarding regarding agency workflows and e-commerce platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Social Media Ad Showcase: A dedicated section featuring a minimum of 5-7 examples of paid social media ad creatives (images and videos) for Meta, Instagram, and TikTok. Each example should ideally include a brief description of the objective and the platform it was designed for.

• Performance Context: For each portfolio piece, provide context on the intended campaign goal (e.g., driving traffic, generating leads, direct sales) and, if possible, highlight any performance insights or results (e.g., "designed to increase CTR," "optimized for mobile viewing").

• Video Ad Examples: Include at least 2-3 video ad examples demonstrating proficiency in motion graphics, editing, and storytelling for short-form video platforms.

• Brand Consistency: Showcase an ability to adapt visual style to different brand aesthetics while maintaining adherence to performance marketing principles.

Process Documentation:

• Creative Iteration Workflow: Demonstrate through portfolio examples or a separate case study how you approach iterating on creative based on performance data or feedback. This could involve showing A/B test variations or before/after optimization examples.

• Concept Development Process: Be prepared to articulate your process for developing creative concepts from a brief or brainstorming session, highlighting how you translate strategy into visual ideas.

• Tool Proficiency Demonstration: While not a formal documentation requirement, be ready to discuss your workflow within Adobe Creative Cloud and how you leverage specific features for efficiency and effectiveness in ad creation.

📝 Enhancement Note: For a visual design role focused on paid advertising, the portfolio is paramount. It's not just about showcasing aesthetic talent but demonstrating an understanding of performance marketing goals. The expectation is for the candidate to articulate why their designs are effective, not just that they are visually appealing. The "Process Documentation" aspect is more about being able to explain one's creative process and how it integrates with performance feedback.

💵 Compensation & Benefits

Salary Range: Based on the provided information, the competitive base salary is up to $18,000 USD per year. For a remote role in Colombia, this salary is highly competitive and positions the company at the upper end of compensation for junior to mid-level creative roles in this region, especially considering the specialized nature of paid advertising creative. This equates to approximately $1,500 USD per month.

Benefits:

• Paid Public Holidays: Compensation for all officially recognized public holidays in Colombia, ensuring time off for national observances.

• Generous Leave Entitlements: A comprehensive paid time-off policy that likely exceeds standard statutory requirements, allowing for work-life balance and personal well-being.

• Flexible Scheduling: Ability to set work hours around core collaboration times, offering autonomy and flexibility in managing personal and professional commitments.

• Remote-First Culture: A work environment designed for remote employees, fostering strong team connections despite geographical distances.

• Professional Development: Access to workshops, training sessions, and continuous learning opportunities to enhance skills in performance marketing and design.

• Mentorship & Coaching: Regular 1:1 coaching and mentorship from a Team Lead, providing guidance for career progression and skill development.

Working Hours: The role requires approximately 40 hours per week, with flexible scheduling allowed outside of core collaboration hours, ensuring that team members can connect for meetings and joint work while maintaining personal autonomy.

📝 Enhancement Note: The salary of $18,000 USD per year is a key differentiator for this role in Colombia. It signifies a commitment to attracting top talent globally and offers a significant earning potential for a junior to mid-level designer. The benefits are also strong, emphasizing work-life balance, professional growth, and a supportive remote environment, which are highly valued by operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Advertising & E-commerce Growth Agency. Right Hook Digital operates within the competitive landscape of performance marketing, specializing in helping e-commerce businesses scale through paid advertising. This means a constant focus on measurable results, data analysis, and platform innovation.

Company Size: While not explicitly stated, the job posting mentions being a "Premium Agency Partner with Meta" and having a "dynamic team." This suggests a growing agency, likely in the range of 50-200 employees, large enough to have specialized roles and robust processes but small enough to maintain agility and a close-knit culture.

Founded: The founding date is not provided, but the company's status as a Meta Premium Partner implies a level of maturity and established success in the digital advertising space. They have likely been operating for several years to earn such a partnership.

Team Structure:

• Visual Design Team: Likely a core creative unit focused on producing assets for various client campaigns.

• Strategy & Media Buying Teams: These teams are key collaborators, providing campaign objectives, performance data, and strategic direction that informs the visual designer's work.

• Cross-functional Collaboration: The role emphasizes close collaboration with strategy teams for concept development and with media buyers for performance feedback, indicating a highly integrated workflow.

• Reporting: The designer will report to a Team Lead, who provides regular feedback and coaching.

Methodology:

• Data-Driven Creative: Emphasis on using performance metrics to guide design decisions and creative iterations.

• Agile Creative Development: Rapid prototyping, testing, and optimization of ad creatives to adapt to market changes and client needs.

• Collaborative Ideation: Brainstorming sessions and cross-functional input are integral to concept generation.

• Client-Centric Approach: All creative work is geared towards achieving specific client objectives and driving measurable business impact.

Company Website: https://righthookdigital.com/

📝 Enhancement Note: The company's focus on being a "Premium Agency Partner with Meta" is a significant indicator of their expertise and commitment to platform best practices. This implies a culture that values continuous learning, data-driven decision-making, and achieving tangible results for clients. The "remote-first" culture combined with a "growth agency" model suggests a fast-paced, dynamic, and supportive environment.

📈 Career & Growth Analysis

Operations Career Level: This role is defined as a Visual Designer with 0-2 years of experience, fitting into the "Junior" or "Early-Career" stage within a creative operations or marketing function. The responsibilities involve executing designs based on strategic direction, with increasing autonomy and input on creative concepts as experience grows.

Reporting Structure: The Visual Designer will report to a Team Lead, who is likely a more senior member of the creative or operations team. This structure provides direct mentorship and guidance, facilitating skill development and performance management. Collaboration will also extend to strategy and media buying teams.

Operations Impact: The visual designer's work directly impacts client success by creating advertisements that drive conversions and revenue. By producing high-performing creative, they contribute significantly to the agency's ability to deliver on client growth objectives and retain business. Their role is crucial in translating marketing strategies into visually compelling assets that resonate with target audiences and achieve measurable ROI.

Growth Opportunities:

• Performance Metrics Mastery: Deepen understanding of advertising KPIs and how creative elements influence them, moving from execution to strategic creative recommendations.

• Advanced Design Skills: Develop expertise in motion graphics, video editing, and potentially UI/UX principles for landing pages, expanding the creative toolkit.

• Cross-Functional Expertise: Gain insights into media buying strategies, campaign management, and client relationship management through collaboration and professional development.

• Creative Leadership: Progress to Senior Visual Designer, Art Director, or Creative Lead roles, potentially managing junior designers and leading creative strategy for key accounts.

• Specialization: Develop a niche in specific ad platforms (e.g., TikTok expert) or e-commerce verticals.

📝 Enhancement Note: The growth opportunities are clearly articulated, emphasizing learning from experienced professionals and advancing within a defined career path. The "learn from experienced media buyers" and "clear career pathway with mentorship" are strong indicators of structured development opportunities crucial for early-career operations professionals.

🌐 Work Environment

Office Type: This is a Remote-First position, meaning the primary work environment is digital and distributed. The company fosters a strong team connection through virtual means, aiming to replicate the benefits of an in-office culture in a remote setting.

Office Location(s): While the role is remote, the company is based in Colombia, and the job posting mentions "Colombia" as the country requirement. This suggests the company may have a physical presence or a strong operational base there, but the role itself is fully remote within Colombia.

Workspace Context:

• Collaborative Digital Space: The remote-first culture necessitates robust online collaboration tools and practices to ensure seamless teamwork and communication.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Cloud) and project management tools (ClickUp, Asana) is expected to facilitate workflow and productivity.

• Team Interaction: Regular virtual meetings, 1:1s with Team Leads, and potential online team-building activities are in place to maintain team cohesion and support.

• Flexible Work Schedule: The ability to manage work hours around core collaboration periods allows for a personalized and efficient work routine.

Work Schedule: The role entails approximately 40 hours per week. While there's flexibility in scheduling, core collaboration hours will be established to ensure effective communication and teamwork across the distributed team. This balance allows for personal time management while meeting project demands.

📝 Enhancement Note: The "Remote-First" and "Flexible scheduling within core collaboration hours" aspects are key to understanding the work environment. This implies a need for strong self-discipline and organizational skills from the candidate, as well as excellent digital communication proficiency. The focus on "clear processes with room for creative innovation" suggests a structured yet adaptable operational framework.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Submission: Submit resume and a strong portfolio link (mandatory) through the provided application link.

• Skills Assessment/Creative Challenge: Potentially a brief creative exercise or a portfolio review session where candidates are asked to walk through their work and explain their design process and rationale.

• Team/Manager Interview: A conversation focused on assessing cultural fit, communication skills, understanding of performance marketing objectives, and alignment with company values.

• Final Interview (if applicable): May involve a discussion with a senior leader or a broader team member to confirm fit and discuss long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant pieces that directly showcase experience with Meta, Instagram, and TikTok ad creation. Prioritize work that demonstrates an understanding of conversion-driven design.

• Tell the Story: For each piece, be prepared to articulate the client's objective, your design process, the rationale behind your creative choices, and any performance outcomes (even if anecdotal).

• Highlight Performance Impact: If you have data on how your designs performed (e.g., increased CTR, conversion rate improvements), feature it prominently. If not, explain how your design choices were intended to drive specific results.

• Showcase Versatility: Include examples of both static image ads and video ads, demonstrating proficiency across different formats.

• Professional Presentation: Ensure your portfolio is easily accessible, well-organized, and visually appealing. Use clear headings and concise descriptions.

Challenge Preparation:

• Understand the Brief: If a creative challenge is given, thoroughly read and understand the objectives, target audience, and any constraints.

• Think Performance: Approach any challenge with a performance marketing mindset. How will your creative choices drive a specific action or conversion?

• Articulate Your Process: Be ready to explain your thought process, from initial concept to final design, and how you would iterate based on feedback or data.

• Time Management: Practice completing design tasks within a set timeframe, as challenges often have strict deadlines.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating social media ad creation" is critical. Candidates should prepare to not only show their work but also to defend their design choices in the context of performance marketing objectives. The interview process will likely assess both creative talent and an understanding of how design contributes to business results.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in Photoshop (image editing, manipulation, graphic design), Illustrator (vector graphics, logos, icons), Premiere Pro (video editing, cutting, basic effects), and After Effects (motion graphics, animation, complex visual effects) is required for creating a wide range of ad assets.

• Video Editing Software: While Premiere Pro is listed, familiarity with other video editing tools that support short-form, attention-grabbing content for social media is beneficial.

Analytics & Reporting:

• Performance Data Interpretation: While not a dedicated analyst role, the ability to understand and interpret basic performance metrics (CTR, conversion rates, ROAS) from ad platforms is crucial for creative optimization.

• Platform Insights: Familiarity with the insights dashboards within Meta Ads Manager and TikTok Ads Manager would be advantageous.

CRM & Automation:

• Project Management Tools: Proficiency with tools like ClickUp or Asana is listed as a "Nice-to-Have," indicating their use for task management, project tracking, and team collaboration.

• Collaboration Platforms: Tools such as Slack, Zoom, or similar for real-time communication and virtual meetings are implicitly required for a remote-first environment.

📝 Enhancement Note: The technology stack is heavily focused on design tools. The "Nice-to-Have" for project management tools and the implicit need for communication platforms highlight the operational aspects of remote creative work. The ability to interpret performance data is key to bridging the gap between creative execution and business outcomes.

👥 Team Culture & Values

Operations Values:

• Continuous Learning: A commitment to ongoing professional development, staying updated on design trends, platform changes, and performance marketing strategies. This fosters innovation and ensures the agency remains competitive.

• Collaborative Spirit: Encouraging diverse perspectives and teamwork to generate the best creative solutions. This involves open communication and mutual respect across different functional teams.

• Results-Driven: A strong focus on delivering measurable impact for clients. Creative work is valued not just for its aesthetic quality but for its ability to drive conversions and achieve client objectives.

• Work-Life Balance: Promoting sustainable success by ensuring team members have adequate time for rest and personal well-being, preventing burnout and fostering long-term engagement.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with strategy and media buying teams, emphasizing seamless integration of creative vision with campaign objectives and performance data.

• Feedback-Driven Process: An open culture for providing and receiving constructive feedback on creative work, essential for iterative optimization and continuous improvement.

• Knowledge Sharing: Encouraging the sharing of insights, trends, and best practices within the team to collectively enhance creative output and operational efficiency.

📝 Enhancement Note: The company's core values directly translate into expectations for how operations professionals (including designers) should conduct themselves. "Results-Driven" and "Continuous Learning" are particularly important for a performance marketing agency, indicating a culture that prioritizes impact and skill development.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving Ad Landscape: Keeping pace with rapid changes in social media algorithms, platform features, and advertising policies requires constant adaptation and learning.

• Client Demands & Brand Diversity: Juggling creative briefs from multiple e-commerce clients with diverse brand identities and target audiences can be demanding.

• Data Interpretation for Creative: Translating raw performance data into actionable creative insights and design adjustments requires analytical skills alongside creative talent.

• Remote Collaboration Nuances: Maintaining strong creative synergy and efficient workflows in a fully remote setting requires excellent communication and proactive engagement.

Learning & Development Opportunities:

• Performance Marketing Insights: Gain in-depth knowledge of paid advertising strategies, campaign structures, and conversion optimization techniques from experienced media buyers.

• Advanced Creative Techniques: Access to professional development workshops and training sessions to master new design software features, animation techniques, and video editing skills.

• E-commerce Vertical Expertise: Develop specialized knowledge of various e-commerce sectors and their unique creative requirements.

• Mentorship Program: Benefit from structured mentorship and 1:1 coaching to guide career progression, refine skills, and navigate industry challenges.

📝 Enhancement Note: The challenges highlight the dynamic nature of performance marketing creative and the need for adaptability. The growth opportunities are framed around developing specialized skills and gaining strategic insights that move beyond pure design execution into performance-driven creative strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing visual ad for a new e-commerce product launch on Instagram Stories. How would you ensure it captures attention within the first 3 seconds and drives a click?" (Focus on concept, design, and conversion intent)

• "How do you approach iterating on ad creative based on performance data? Can you walk me through an example where data led you to significantly change a design?" (Demonstrate analytical thinking & adaptability)

Company & Culture Questions:

• "What excites you about working for a performance-driven e-commerce growth agency like Right Hook Digital?" (Assess alignment with agency model)

• "How do you stay updated on the latest social media trends and design best practices for paid advertising?" (Gauge proactivity and learning mindset)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, your role, the creative solution, and the outcome (or intended outcome).

• Quantify Impact: If possible, use metrics (e.g., "This design contributed to a 15% increase in CTR") or explain the strategic reasoning behind design choices aimed at specific KPIs.

• Showcase Process: Be ready to discuss your creative process, including brainstorming, sketching, digital execution, and iteration based on feedback or data.

• Highlight Platform Specificity: Emphasize how your designs are tailored for the unique formats and user behaviors of Meta, Instagram, and TikTok.

📝 Enhancement Note: Interview questions will likely probe the candidate's understanding of performance marketing, their creative process, and their ability to collaborate effectively in a remote, data-driven environment. Portfolio presentation will be a key component, requiring candidates to articulate the "why" behind their design choices.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided application link.

• Portfolio Customization: Ensure your portfolio is easily accessible (link provided in your application) and specifically highlights your experience with paid social media ad creation for Meta, Instagram, and TikTok. Tailor the selection to showcase your strongest, most conversion-focused designs.

• Resume Optimization: Update your resume to clearly articulate your proficiency in Adobe Creative Cloud applications and your experience with e-commerce brands or performance marketing. Use keywords from the job description such as "visual designer," "paid advertising," "e-commerce," "Meta," "Instagram," "TikTok," and "Adobe Creative Cloud."

• Interview Preparation: Practice articulating your creative process, explaining the rationale behind your design choices, and discussing how your visuals contribute to campaign performance and client ROI. Be ready to discuss your experience with remote collaboration and your understanding of performance metrics.

• Company Research: Familiarize yourself with Right Hook Digital's work, their client portfolio, and their stated company values. Understand their focus on e-commerce growth and performance marketing to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---